ITV

Category: Digital Agencies

  • Digital marketing agency Ivyclique rebrands to WeInvert

    Digital marketing agency Ivyclique rebrands to WeInvert

    Mumbai: Ivyclique, a digital marketing agency, has officially rebranded itself as WeInvert. This strategic rebrand reflects the company’s evolution and its commitment to a more targeted creative direction. WeInvert’s renewed focus revolves around delivering tailored and innovative solutions within distinct niches in the creative industry.

    The essence of this rebranding lies in aligning WeInvert’s identity with its core philosophy of embracing “inverted perspectives” to craft unconventional creative solutions. By adopting this approach, WeInvert seeks to address marketing challenges with fresh insights, catering to the ever-changing needs of brands.

    “In today’s competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike,” said WeInvert founder & CEO Anjan Purandare. “Even established marketing giants, like FMCG companies, are seeking unique and customised approaches to solve their creative challenges. We believe WeInvert, as a young and highly skilled niche agency, is perfectly positioned to deliver exceptional creative outputs and achieve desired results for our diverse clients.”

    Further elaborating on the brand identity, the WeInvert C-Suite defines the agency as “a new-age boutique creative ad agency that exclusively employs the ‘inverted perspectives’ methodology (#SkipTheUsual) to develop innovative solutions for our clients’ creative problems”.

    The company has also proactively communicated these recent changes and upcoming developments to all existing stakeholders through various communication channels.

  • Vertical Horizontal launches full-service digital agency for connected consumers

    Vertical Horizontal launches full-service digital agency for connected consumers

    Mumbai: Vertical Horizontal, a cutting-edge digital agency, emerges with a mission to navigate the dynamic digital realm and create meaningful connections between brands and their audiences keeping digital at the heart of its communication. The advent of multiple screens has brought a new wave of communication, making digital experiences seamless and fluid for consumers. Every piece of information, content, data, and human story is viewed, consumed, and experienced vertically & horizontally. Centered around this philosophy, Vertical Horizontal is all set to bring storytelling with an interactive twist for brands as well as digital consumers.

    Vertical Horizontal founder & MD Pranav Pathak with almost a decade of entrepreneurial experience, helming the agency said, “Embarking on the journey of launching a digital agency is like investing in the future of innovation and connectivity. It’s not just about creating a business; it’s about catalyzing the transformation of ideas into a digital reality. Digital agency means betting on the power of creativity, technology, and strategic vision to shape the digital landscape and drive success in the ever-evolving marketplace.”

    Bringing a deep understanding of the digital landscape, coupled with business strategy and transformation experience, Vertical Horizontal founder & MD Pranav Pathak serves as a mentor, guiding aspiring entrepreneurs and startup founders.

    While the company will see itself immersing in small & medium businesses, it will also foray into investing in startups, partnering with young brands, right from its product evolution phase. Vertical Horizontal co-founder & CCO Dinesh Swamy has been a pivotal force in driving the agency’s growth since its inception. He stated, “We aren’t just storytellers; we are interactive storytellers. We are in the business of creating perceptions, letting the connected consumer have a choice of viewing – Vertical / Horizontal”.

    With over two decades of experience, Dinesh Swamy has been a trailblazer, pioneering breakthrough digital campaigns across renowned agencies. His expertise spans prestigious brands such as Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, UltraTech Cement, Dabur, Kokuyo Camlin, Madhur Sugar and many others. Having supervised and executed numerous campaigns, he has contributed to over 200 awards and served as a judge at esteemed events like Adfest Asia Awards, Abbys Goafest, IDMA, IDA, Foxglove Awards, and the Grand Jury at New York Festivals.

    Partnering with Swamy & Pathak in building the workforce is Vertical Horizontal executive creative director Sanket Mhatre said, “Blending technology, data and strategy, Vertical Horizontal aims to craft communication that combines a robust balance of emotional triggers and digital experiences. Launching Vertical Horizontal isn’t just about creating a digital agency; it’s about orchestrating a symphony of innovation, where creativity and strategy intersect to craft experiences that transcend the ordinary and redefine the digital landscape. It’s a commitment to rewrite the narrative of brands through rich storytelling”.

    With over 15 years of experience in digital advertising, Sanket Mhatre has worked on campaigns for prominent brands like Star Movies, HBO, SAB TV, Star Sports, Axis Bank, Bajaj Auto, Pampers, Hero Motocorp, Nerolac, Parle, Asian Paints, and Diageo, among others. Beyond his advertising expertise, Sanket is a bilingual spoken poet and acclaimed lyricist who has represented India at prestigious Literature Festivals.

  • Digital marketing agencies tip to make the companies known to the target audience

    Digital marketing agencies tip to make the companies known to the target audience

    Mumbai: In an era where digital presence is not just an extension but the heart of a brand’s identity, companies are in a relentless pursuit to carve their niche in the crowded digital space. PromotEdge COO & strategic business head Vinay Agarwal emphasizes the crucial role of digital marketing agencies in navigating this complex landscape. These agencies, with their expertise and innovative strategies, are the lighthouses guiding brands towards visibility and engagement with their target audience. The journey to making a company known isn’t a straight line; it requires a blend of creativity, analytics, and persistence. Here are some indispensable tips from the realm of digital marketing that can significantly elevate a company’s presence and connect with its audience effectively.

    Firstly, understanding the audience is the cornerstone of any digital marketing strategy. It’s not just about knowing who they are but diving deep into their behaviors, preferences, and digital footprints.

    1.  Leverage analytics: Use data analytics tools to gather insights about your audience. This includes demographics, online behavior, and engagement patterns.

    2.  Create personas: Develop detailed customer personas. This helps in tailoring content and campaigns that resonate personally with the audience.

    3.  Engagement over broadcasting: Focus on creating dialogues rather than monologues. Engage with your audience through social media comments, forums, and feedback channels. This two-way interaction fosters a sense of community and loyalty.

    Content, as always, reigns supreme in the digital marketing domain. However, the approach to content creation and distribution is what sets a brand apart.

    1.  Quality and relevance: Ensure that the content is not only high quality but also relevant to your audience. It should address their needs, answer their questions, or solve their problems.

    2.  Diversify content formats: Don’t stick to one content type. Use blogs, videos, infographics, podcasts, and social media posts to reach your audience through various channels.

    3.  SEO optimization: Optimize your content with the right keywords, meta tags, and descriptions to improve visibility on search engines. But remember, SEO is a marathon, not a sprint. It requires consistent effort and adaptation to the ever-evolving algorithms.

    Lastly, embracing technology and innovation can provide a competitive edge. Digital marketing is not static; it evolves with every technological advancement and trend.

    1.  Adopt AI and machine learning: Utilize AI for personalized content creation, customer service (chatbots), and predictive analysis to forecast trends and consumer behavior.

    2.  Influencer collaboration: Collaborate with influencers who align with your brand values. This not only enhances your reach but also adds credibility to your brand.

    3.  Continuous learning and adaptation: The digital landscape is perpetually changing. Stay abreast of the latest trends, tools, and technologies. Invest in learning and experimentation to discover what works best for your brand.

    Vinay Agarwal and the team at PromotEdge understand that in the dynamic world of digital marketing, visibility is not just about being seen; it’s about being remembered and preferred. By focusing on understanding the audience, creating impactful content, and leveraging technology, companies can not only reach their target audience but also forge meaningful connections that translate into loyalty and growth. It’s a journey of continuous learning, adaptation, and innovation, where the goal is not just to make the companies known but to make them a preferred choice for their target audience.

  • EC Studios is now CYLNDR: A global creative powerhouse

    EC Studios is now CYLNDR: A global creative powerhouse

    Mumbai: Experience Commerce, the digital agency under Cheil Worldwide Network, is pleased to announce the rebranding of its content production arm, EC Studios, as CYLNDR India. This strategic transformation marks a pivotal move towards global expansion, positioning CYLNDR India as a dedicated production studio catering to clients worldwide. The rebrand aligns with CYLNDR’s broader presence across seven countries, consolidating its position as a fast-growing content production powerhouse.

    CYLNDR is an established content production brand of BMB, which is an overseas subsidiary of Cheil Worldwide with its head office in London, UK. CYLNDR operates cutting-edge studios in London, North America, Eastern Europe, and Seoul and stands out as a tech-enabled, end-to-end production company renowned for delivering exceptional work in a cost-effective and agile manner.

    As a collective of directors, content creators, producers, editors, and audio experts, CYLNDR has access to the best talent in the industry. The state-of-the-art studio facilities allow CYLNDR to create diverse content, including film, mobile-first content, 360 videos, AR, AI, VR, and more.

    CYLNDR has successfully executed global campaigns for renowned brands such as Nivea, LinkedIn, Samsung, and more. This rebranding not only enhances EC Studios’ global expertise but positions it as a powerhouse, offering production services to brands and advertisers worldwide. CYLNDR India will deliver high-performing content solutions globally.

    BMB CEO Jason Cobbold applauds this move and says, “We are delighted to see the rapid evolution of CYLNDR, now establishing its presence in India. EC Studios has consistently demonstrated exceptional proficiency since its inception, delivering projects of impressive scale. We look forward to collaborating with them on our upcoming projects in London, North America, and other international markets. We are confident this move will not only contribute significantly to our revenue growth, but also elevate our business operations to the next level. The prospect of working with CYLNDR India is in line with our commitment to excellence and innovation.”

    “We are thrilled to share this exciting update as EC Studios transforms into CYLNDR India, marking a significant stride towards a broader global presence,” stated CYLNDR India and Experience Commerce CEO Umesh Bopche. “This rebrand opens up exciting new opportunities for all involved, promising a journey defined by innovation, creativity, and collaborative success. As we embark on a creative journey transcending borders, CYLNDR stands as the epitome of artistic excellence, where every frame is a masterpiece. United not just by locations but by passion, innovation, and a profound love for extraordinary storytelling, we invite our clients and peers to be part of the global revolution of Connected Production. At CYLNDR, we define it as Connected Production, where we are linked through data and technology, united by dynamic working, and now also connected through a global network.”

    In the wake of this transition, CYLNDR India plans comprehensive rebranding initiatives across various touchpoints and is in the process of migrating its website and email domains to cylndr.in.

  • Budget 2024: Leaders envision a tech-driven budget revolution

    Budget 2024: Leaders envision a tech-driven budget revolution

    Mumbai: India’s anticipation for Budget 2024 is palpable, resonating across diverse industries. From digital pioneers envisioning a tech renaissance to entrepreneurs seeking support for AI advancements, the expectations weave a narrative of innovation, growth, and strategic budgeting.

    As the nation braces for economic direction, stakeholders in media, advertising, marketing, technology and martech share their hopes, emphasising the pivotal role of the budget in shaping the trajectory of their respective landscapes.

    Following are the quotes from various business chiefs:

    Pulp Strategy founder and MD Ambika Sharma

    I have my sights set on a digital renaissance, not just a fiscal one. We at Pulp Strategy envision a landscape fortified by robust cybersecurity infrastructure, safeguarding the data that fuels our industry. Alongside this, a renewed focus on local media and advertising unlocks a tapestry of diverse voices, enriching audience engagement. The infusion of AI and automation promises to streamline operations, paving the way for more sophisticated storytelling. Adding to this I hope there would be potential for tax breaks and incentives – a catalyst for innovation and entrepreneurial spirit. This budget should be about empowering the creative minds who will sculpt the future of India’s digital narrative.

    Media Care Brand Solutions director Yasin Hamidani

    Anticipating steady growth, the advertising and marketing sector, fueled by a digital and eco-centric focus from last year’s budget, is set to expand. The momentum in digitisation and sustainable practices indicates a dynamic shift. As technology advances, the marketing & advertising landscape is poised to venture into burgeoning mediums like AR, VR, AI & CGI. Regardless of specific industry impacts, the surge in digital economy emphasis forecasts a rise in marketing and advertising.

    Serial entrepreneur, Assiduus Global Inc founder and CEO, LP angel investor, Govt of India advisor Dr Somdutta Singh

    Here’s one that’s clear: digital advertisers are poised to leverage AI and new metrics in the digital landscape that’s evolving everyday. Their goal will be to optimize budgets, especially considering there will be a surge in prices during the upcoming busy political campaigning season. Ultimately, the focus will be on ensuring meaningful connections with customers within the digital space.

    Marketers, publishers, and adtech partners will be on the lookout for more profound indicators of engagement. This includes attention metrics, which provide a nuanced understanding of how users interact with content. This shift is being driven by a desire among marketers to adopt more impactful and effective advertising strategies. Moreover, there is an urgent need to strengthen the budget allocated for enhancing India’s digital infrastructure.

    Tagglabs founder Hariom Seth

    1. Improved HPC access: AI startups face challenges with computer access. The budget could establish affordable public cloud HPC infrastructures.

    2. Local datasets creation: AI requires ample data, and the budget could support building relevant datasets for India. Global data may not grasp our issues or adhere to our rules.

      – Ensure strict rules for data handling.

      – Local data enhances AI tailored for India and ensures ethical usage.

    3. Skill development support: India lacks AI knowledge. The budget could allocate funds for training, scholarships, and partnerships, even in remote areas.

    4. AI application in key sectors: Allocate funds for AI research in vital sectors like farming, banking, and healthcare.

    5. Promoting AI adoption: Provide incentives like tax breaks and public-private partnerships to encourage AI use across sectors.

    6. Ethical AI practices: Support ethical AI development through training and awareness campaigns.

    Additional points:

    – Increased startup funding: Allocate more funds, especially for early stages.

    – Conversational AI focus: Emphasise conversational AI, such as Siri.

    – Encourage collaboration: Promote partnerships among companies and assist startups with significant costs.

    NеtSеtGo co-foundеr Sundееp Rana

    A well-structured budget can play a pivotal role in streamlining IPO processes and fostering investor confidence in startup exits. Allocating resources judiciously ensures regulatory compliance, transparency, and legal adherence during the IPO journey. Moreover, budget provisions for effective investor communication, marketing, and technology infrastructure signal professionalism and commitment, enhancing investor trust. Talent acquisition and retention, backed by budgetary allocations, contribute to a capable team ready to navigate the complexities of an IPO. In essence, a carefully planned budget not only facilitates a smoother startup exit but also instills confidence in investors, showcasing the company’s dedication to governance and operational excellence.

    Social Pill co-founder & head of digital media Neelesh Pednekar

    In anticipation of the Union Budget 2024-2025, the advertising, marketing, and experiential marketing industries in India are focusing on industry-specific expectations, particularly in the context of the digital economy’s Compound Annual Growth Rate (CAGR). Stakeholders are hopeful for supportive measures within the budget that will foster growth, innovation, and competitiveness. A significant point of discussion revolves around the potential introduction of the digital services tax (DST), a long-debated issue that could impact multinational tech giants operating within the country. With the explosive growth of e-commerce and online payments, there is a pressing need to reevaluate taxation related to online transactions, possibly leading to amendments in the goods and services tax (GST) to accommodate and bolster e-commerce in India. Additionally, stakeholders are speculating on the possibility of tax concessions in advertising and marketing, potentially prompting brands to increase their budgets in these domains. Furthermore, the budget might introduce taxation on influencer marketing, aiming to bring this emerging field under the formal economic umbrella.

    Sirona Hygiene CEO & co-founder Deep Bajaj

    At Sirona, we acknowledge the pivotal role that effective budgeting plays in shaping our strategic approach and ensuring the realisation of our business objectives. In navigating the dynamic landscape of marketing, advertising, and technology.

    The marketing strategy is intricately woven into the understanding of market trends, consumer behavior, and the evolving needs of the target audience. Through meticulous budget planning, the objective is to allocate resources efficiently, leveraging both traditional and digital channels. This approach enhances brand visibility, engages our audience, and propels sustainable growth.

    In the realm of advertising, Sirona places great importance on the creation of compelling campaigns that resonate deeply with our audience. A well-structured budget empowers us to invest in creative content, strategic media placements, and targeted advertising. By remaining adaptable and data-driven.

    Embracing technological advancements is integral to the business model, and the budgeting approach reflects this commitment. Resources are allocated for the adoption of innovative technologies that enhance operational efficiency, elevate customer experience, and fortify data security. To remain steadfast in the dedication to staying at the forefront of technological trends to maintain a competitive edge in the industry.

    The budgeting process is designed to be transparent and adaptable, allowing everyone to respond promptly to market dynamics, emerging trends, and unforeseen challenges. Regular assessments and performance evaluations enable one to make informed decisions, refining our strategies for continued success.

    Almonds Ai CEO and co-founder Abhinav Jain

    In Budget 2024, we hope for policies that nurture India’s tech innovation ecosystem. We need increased investments in R&D initiatives, particularly in areas like AI, robotics, and advanced materials. Additionally, incentives for attracting and retaining skilled tech talent through tax breaks for skill development programs and simplified visa processes would be greatly appreciated. The budget should act as a catalyst for India’s burgeoning startup ecosystem. We urge the government to consider easing regulations for startups, simplifying the funding process, and creating avenues for easier access to angel investors and venture capital.

  • “I foresee several key trends shaping the trajectory of digital marketing campaigns in the coming years”: Bhavik Mehta

    “I foresee several key trends shaping the trajectory of digital marketing campaigns in the coming years”: Bhavik Mehta

    Mumbai: Thinkin’ Birds Communication is a trailblazing branding and content agency headquartered in Mumbai. Known for strategic brand services, world-class creative work, and a profound understanding of consumer behavior, the agency specializes in devising digital strategies, crafting engaging narratives, and leveraging digital media assets to achieve campaign objectives. With a client roster that includes names like the IPL, Swiggy, Infosys, and more, the agency has successfully completed 500+ projects to date.

    With a strong presence in Mumbai and international markets such as the USA and UK, Thinkin’ Birds Communication, under the leadership of CEO and founder Bhavik Mehta, has consistently delivered strategic branding solutions and impeccable content strategy.

    Indiantelevision.com caught up with Mehta, where he shared a lot of inputs on his agency, the service they offer, their creative process and many more…

    Edited excerpts

    On specific services you offer within branding and digital marketing

    Over the years, our finding was that there was a gap between creativity, innovation, and delivery. And Thinkin’Birds at the core delivers the amalgamation of these three to our clients. We are highly focused on providing a good value proposition, keeping in mind customer pain points and tension plots. And that’s exactly what we do at Thinkin’Birds.  In a nutshell, we offer:

    ●   Brand Design: A brand is a perception people have of your company. We make sure that perception is worth their while.

    ●   Digital Consulting: Our team of experts will guide you into shooting your arrows to your targets. And not in the air.

    ●   Packaging Design: Product packaging is the first thing to come in contact with your customers, it has got to bring a smile to their faces.

    ●   Communication Design: Crisp, minimal, aesthetically pleasing, and impacting communication. That’s how we take your message to the masses.

    ●   In-store Branding: People generally walk into your store for an experience. Our conceptually designed stores do exactly that. Not to forget they are Instagramable too.

    On tailoring your strategies to meet the unique needs and goals of different businesses or industries

    Our approach to tailoring strategies for diverse businesses revolves around a meticulous understanding of each client’s distinctive needs and goals. We initiate our process by conducting in-depth research and analysis to grasp the nuances of the specific industry and target audience. By immersing ourselves in the client’s brand identity and values, we gain insights that inform the development of customized strategies. Our creative team then crafts unique narratives, visual elements, and campaigns that resonate with the essence of the business while aligning with industry standards. We prioritize collaboration, ensuring open communication with our clients to integrate their feedback and fine-tune our strategies iteratively. This personalized approach ensures that our creative solutions not only stand out in the market but also authentically represent and propel each client toward their individualized success.

    On approaching building and maintaining a brand identity for your clients

    Our strive to build and maintain a brand identity for our clients is rooted in a comprehensive and collaborative process. We initiate by delving into a deep exploration of our client’s unique selling propositions. We work closely with our clients to define the essence of their brand, ensuring that it authentically represents their vision. Our creative team then translates these insights into a cohesive visual and narrative language, encompassing logo design, color schemes, typography, and brand messaging. However, our commitment doesn’t end with the initial creation; we continuously monitor market trends to adapt and evolve the brand identity as needed, ensuring it remains dynamic and relevant over time. Regular consultations and feedback loops with our clients foster a collaborative relationship, allowing us to proactively maintain and strengthen their brand identity as their business grows and evolves.

    On level of involvement clients typically have in the creative process

    At Thinkin’Birds, we value a collaborative partnership with our clients throughout the creative process. We recognize the importance of their insights and vision in shaping a brand that truly represents them. From the initial strategy discussions to the unveiling of creative concepts, we encourage open communication and feedback at every stage. Our clients are integral collaborators, providing valuable input that helps us refine and tailor our creative solutions to align seamlessly with their expectations and business objectives. Whether through regular consultations, or feedback sessions, we ensure our clients feel actively engaged and empowered in the creative journey, fostering a sense of ownership and pride in the final brand outcomes.

    On future trends you think will shape the direction of digital marketing campaigns in the coming years

    I foresee several key trends shaping the trajectory of digital marketing campaigns in the coming years. Personalization will continue to be paramount, with advancements in data analytics enabling more targeted and customized content. The rise of immersive technologies like augmented reality (AR) and virtual reality (VR) will open new avenues for interactive and engaging brand experiences. Sustainability and social responsibility will increasingly influence consumer choices, driving brands to incorporate purpose-driven narratives into their digital strategies. The ongoing evolution of artificial intelligence (AI) and machine learning will enhance marketing automation, allowing for more precise audience targeting and dynamic content optimization. Additionally, the continued growth of social media platforms, coupled with the emergence of new channels, will demand agility in adapting campaigns to diverse digital landscapes. Embracing these trends will be crucial for staying ahead in the ever-evolving digital marketing landscape, and Thinkin’Birds is poised to integrate these innovations seamlessly into our creative strategies.

    On envisioning the integration of emerging technologies such as artificial intelligence or augmented reality into future branding and digital marketing strategies

    The seamless integration of emerging technologies like artificial intelligence (AI) and augmented reality (AR) into our future branding and digital marketing strategies is a transformative and enriching experience. AI holds the potential to revolutionize data analytics, enabling more sophisticated consumer insights and personalized content delivery. In branding, AI-driven tools can streamline the creative process, offering predictive analysis for design elements that resonate with target audiences. Augmented reality, on the other hand, presents an exciting frontier for immersive brand experiences. From virtual product trials to interactive storytelling, AR can create memorable engagements that transcend traditional marketing boundaries. Embracing these technologies will not only enhance the effectiveness of our campaigns but also redefine the way consumers interact with and perceive brands, fostering a new era of innovation and connectivity in the ever-evolving digital landscape.

    On foreseeing incorporating environmentally conscious and socially responsible elements into your future branding and digital marketing initiatives

    I recognize the paramount significance of sustainability and ethical practices in today’s landscape. Our future branding and digital marketing initiatives will be deeply rooted in a commitment to environmental consciousness and social responsibility. This involves not just adopting eco-friendly design principles but embedding sustainability into the core of our brand narratives. We aim to collaboratively work with clients who share our dedication to ethical practices, helping them communicate their sustainability efforts authentically. From eco-conscious messaging to showcasing transparent supply chain practices, our campaigns will champion the values of responsibility and mindfulness. Furthermore, digital platforms will be leveraged to disseminate educational content, encouraging audiences to participate in sustainable practices. By weaving these elements into the fabric of our creative strategies, we aspire to contribute positively to the broader societal shift toward a more sustainable and socially responsible future.

  • “Chalo Rural Conclave and Awards fills in this gap by offering a platform to discuss everything related to rural marketing”: Eggfirst’s Ravi Banka

    “Chalo Rural Conclave and Awards fills in this gap by offering a platform to discuss everything related to rural marketing”: Eggfirst’s Ravi Banka

    Mumbai: The 3rd edition of the Eggfirst Chalo Rural India Conclave & Awards, held at the Westin Goregaon, Mumbai, marked a historic milestone in the advertising and digital marketing landscape. The event, organised by Eggfirst, a prominent advertising and digital agency specialising in rural advertising, brought together over 500 industry leaders from more than 250 renowned brands for a transformative evening dedicated to exploring the vast potential, growth prospects, and digital advertising avenues in rural India.

    The Conclave featured two insightful panel discussions: ‘Rural India ki Kahaani, Brands ki Zubaani’ and ‘Badhte Bharat ki Nayi Kahaani,’ where leaders from top-tier companies including Bayer CropScience, Corteva, Fino Payments Bank, DeHaat, Ambuja Cement, Yes Bank, Del Monte, Parle, SBI General, and NABARD shared profound insights and experiences related to rural India.

    Rural India is a vast and diverse landscape, comprising more than 70 per cent of the country’s population. With such a significant portion of the population residing in rural areas, it is crucial for businesses and brands to tap into this market through effective advertising strategies. Rural advertising in India has gained prominence in recent years, as companies recognize the immense potential and untapped opportunities that lie within these regions.

    In recent years, the rise of digital technology has also opened up new avenues for rural advertising. With the increasing penetration of smartphones and internet connectivity in rural areas, brands can leverage social media platforms and mobile applications to reach their target audience. Social media campaigns, influencer marketing, and targeted online advertisements can effectively engage rural consumers and create brand awareness.

    The highlight of the event was the presence of YouTube influencers Akash Jadhav and Santosh Jadhav known for their Indian Farmers channel, which boasts 18.2 million subscribers and serves as a valuable resource for millions of farmers across the country.

    Indiantelevision.com in an email interaction with Banka, shared insights on the conclave and the significance of rural marketing in this modern dynamic world

    Edited excerpts

    On Chalo Rural India Conclave and Awards fostering innovation in the field of digital advertising

    Rural India has a huge consumer base and naturally harbours endless opportunities for the marketing and advertising fraternity. However, much of the rural marketing campaigns go unnoticed due to lack of reach and awareness. Chalo Rural Conclave and Awards fills in this gap by offering a platform to discuss and reward everything related to rural marketing.

    On trends in digital advertising that have shown the most promise for reaching rural audiences

    There are a few points I would like to highlight

    Mobile phones are the primary internet access point for rural audiences so designing marketing strategies compatible with mobile phones is a must.

    Next, influencer marketing can be a strong way to leverage local influencers for building trust and credibility in rural areas.

    Third, the content has to be localised to suit the taste of the target audience. The culture and values should be kept in mind while crafting the communication.

    On the challenges and opportunities existing for digital advertisers when targeting rural markets

    Opportunities galore as the rural landscape is a playing field with a major chunk of population with diverse culture and markets to tap into. At the same time, there are a few challenges like limited internet connectivity, low levels of digital literacy and a lack of trust in the digital medium.

    The conclave can play a pivotal role in addressing these aspects by bringing together industry experts, advertisers, policymakers, and community representatives to discuss and propose strategies, share success stories, and create awareness.

    On the impact digital advertising industry had on rural India

    The digital advertising industry has penetrated into the rural population with the advent of easy and affordable access to digital devices and media. A shift towards digital has been observed as more and more people from rural areas have adopted technology and keep in touch with the outside world. This has certainly impacted rural India for the better in a way that digital advertising has enabled communication better than ever before.

    On content creators shaping the field of rural advertising today

    Certainly. The intent behind setting up a session with the youtubers was to highlight the present of rural creators and the thriving discourse happening online.

    I feel rural India is a treasure trove of knowledge and generational wisdom. With increased use of digital media, communication has increased manifold. On one hand, creators are able to put their thoughts before an eager audience ready to consume such content. So, it is a win-win situation that defines the effective communication facilitated in contemporary rural India. 

  • CMRSL achieves 85.3 per cent YoY revenue growth in Q2 FY 2023-24

    CMRSL achieves 85.3 per cent YoY revenue growth in Q2 FY 2023-24

    Mumbai: Cyber Media & Research Ltd (CMRSL), a publicly listed digital marketing company, has announced its Q2 results for FY 2023-24, unveiling an impressive financial performance for the second quarter of the fiscal year 2023-24. With a strong focus on digital marketing, data analytics, and programmatic solutions, CMRSL has positioned itself as an emerging player in the industry

    For Q2 FY 2023-24, CMRSL reported revenue of ₹25.53 crore compared to ₹13.77 crore in the same period of FY 2022-23, showcasing an exceptional YoY growth of 85.3 per cent. Boasting a remarkable growth of 40.4% QoQ, the company has expanded its portfolio by acquiring new clients and agencies, which notably include Sify Technology, Cisco, Tata Teleservices, RepublicTV, and University18, among others.

    CMRSL’s EBITDA for Q2 FY 2023-24 was ₹1.36 Crore, as compared to ₹1.08 Crore for Q2 FY 2022-23, EBITDA grew by 5.9 per cent YoY, while PBT witnessed a robust 65.2 per cent YoY growth, reaching ₹1.84 Crore in the first half of the current fiscal.

    During the second quarter of this fiscal year, CMRSL has strengthened its partnership with Google by being elevated to Google Certified Publishing Partner (GCPP) status. It has also signed up with AdTech partners like Nexxen, InMobi, Gamoshi, and E-Planning. CMRSL’s impressive growth,  strengthened partnerships, and strategic collaborations underscore its dynamic approach to navigating the ever-evolving market landscape.
    CMRSL managing director Dhaval Gupta said, “Our Q2 FY 2023-24 results underscore our commitment to excellence and innovation in the digital marketing space. The remarkable revenue growth is a testament to our team’s dedication and ability to navigate the dynamic market landscape.”

    “Looking ahead, we are enthusiastic about the opportunities that lie before us. Our consistent growth trajectory and the expertise of our team position us well to continue delivering exceptional results. We remain focused on expanding our market reach, strengthening client relationships, and investing in cutting-edge technologies to ensure sustained growth in the digital marketing industry.”

  • India Today, Jagran New Media & Meta to lead IAMAI’s Digital Advertising Council

    India Today, Jagran New Media & Meta to lead IAMAI’s Digital Advertising Council

    Mumbai: India Today Group CMO Vivek Malhotra has been elected the new chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India (IAMAI). Jagran New Media CEO Bharat Gupta and Meta director and head – ad business Arun Srinivas have been appointed co-chairs of the DAC.

    The Digital Advertising Council (DAC) under IAMAI is a strong voice in the advertising ecosystem. With over 110 active members including agencies, publishers, affiliates, adtech and martech companies, DAC engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and offsites.

    DAC is working with digital advertising stakeholders towards the goal of the growth of the digital advertising sector and is committed to delivering value. In the last 18 years of its existence, it has helped the industry grow from a one per cent of the total advertising spends in the country to approximately between 30-34 per cent today. Of the many things it engages in, one of the most prominent processes it has set up, is the Billing and Payment Recovery process (BNPP), which helps IAMAI publishers and agencies alike to be paid on time.

    The new leadership team will play a pivotal role in guiding DAC and its digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. Along with this they will also be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. Additionally, they will continue to interact regularly with the Ministry of Information & Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes.

  • ETML strengthens its MENA portfolio with Lenskart’s digital mandate in the Middle East

    ETML strengthens its MENA portfolio with Lenskart’s digital mandate in the Middle East

    Mumbai: ETML, a leading growth advertising & analytics company has bagged the digital mandate for Lenskart, India’s largest optical brand. With this partnership, ETML adds yet another partnership in the MENA region and would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objectives.

    Lenskart, an omnichannel eyewear retailer, is India’s largest optical brand that uses technology and supply chain automation to directly sell glasses and contact lenses to consumers. With 2000+ physical, out of which 500+ are in the international markets, the brand is all set to deepen its penetration in India and scale its presence in the international markets.

    Commenting on the partnership, ETML CEO & founder Raghav Kansal said, “We are proud to announce our partnership with Lenskart in the Middle East. With our strong expertise in delivering business growth in the international markets, I am confident that we would be able to deliver immense value to the brand by keeping a strong focus on data & analytics.”

    Adding on to this, Lenskart managing director- Middle East Aina Garg said, “We are excited for our partnership with ETML which will help us achieve our marketing objectives, and truly accelerate our business growth in the Middle East. Having an experienced partner like ETML would help us in leveraging the potential of performance marketing in order to meet the desired business outcome.”