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NEW DELHI: The Covid2019 pandemic has certainly catalysed the Indian media and advertising industry into becoming more digitally equipped. It has also influenced the sector to...
NEW DELHI: The lockdown saw a double whammy – people stuck at home with an appetite for content and the inability to venture out and satiate...
NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet...
NEW DELHI: IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones...
NEW DELHI: Havas Media Group today announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned...
NEW DELHI: Tonic Worldwide, a digital-first creative agency, has launched an AI-driven Personalized Video Marketing Solution for brands, as an extension of its already existing snackable...
The Advertising Club recently announced an immersive and engaging digital debate series VICE & VERSA – A tri part novel series of exciting Debates on subjects...
NEW DELHI: Media Moments, a marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies, has recently announced the...
'Just take an Uber', is the fastest way of telling, 'arrange a clean, safe, convenient, mode of transport for yourself'. Theoretically, the company and its marketers...
NEW DELHI: It has been stressed enough that Covid2019 has come as a catalyst for the digital marketing industry. However, this growth is not going to...
Consume or connect ? We didn’t know it at the time but somewhere in the middle of March we all got enrolled in a digital bootcamp....
NEW DELHI: Covid2019 has left a serious impact on ad revenues across platforms. The advertisers have controlled outflowing monies, are investing very cautiously in certain properties...
NEW DELHI: In this globalised world, hyper-local targeting assumes greater significence for reaching out to the target audience. Contextual and hyper-local targeting of audience through advertising...
MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide...
MUMBAI: Regional social media platform Helo has announced its new and first ever multimedia brand campaign “Helo Pe Milo”. The campaign builds and promotes the idea...
MUMBAI: The 120 Media Collective, an independent communications, and content groups, has made two major announcements. Jack in the Box Worldwide has launched a new business...
MUMBAI: The consumers of today are more complicated than ever. They are educated, smart and can easily call out a bluff if they spot one. They...
MUMBAI: Over the last decade we’ve witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck...
MUMBAI: In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executive Harikrishnan Pillai and Ex-Times Network's Manish...
DELHI: “Don’t hashtag, they’re thirsty,” Ellie (played by Jenna Ortega) tells the lead character of popular Netflix series You in one of the episodes of the...
MUMBAI: The recently released whitepaper 'Future Focus 2020: The Next Ten Years' by iProspect from the house of Dentsu Aegis Network (DAN) shows that 78 per...
MUMBAI: In the past few years, India has witnessed a rapid rise in its internet consumption, leading to the emergence of voice technology and the ways...
MUMBAI: How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has...
MUMBAI: WolfzHowl Strategic Instigations, the 7-year-old brand strategy firm founded by Kalyan Ram Challapalli has entered into an alliance with Semiotics specialist firm, Leapfrog Strategy Consulting....
DELHI: Influencer marketing has been picking up the pace at an unpredictable rate for the past two years. 2019, in fact, saw it touching a new...
MUMBAI: Mother Sparsh – India's leading organic & eco-friendly baby care products brand has concluded its online campaign #UnscentedHappiness with the reach of approx 2.5 million....
MUMBAI: In its recent announcement, Big Trunk Communications, a Mumbai-based independent creative digital agency, announced that it will now be carrying out the digital duties for...
Mumbai: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has announced the launch of a new logo for the company today...
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has added another new mandate to its recently established Social Media Division, Dentsu Impact Digital. The...
MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients. In addition to vernacular...
MUMBAI: Bharti Airtel has partnered with Happy mcgarrybowen to design brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise,...
Digital marketing has taken over the traditional methods of interacting with consumers for brands and businesses in an overwhelming manner. This has led to a major...
MUMBAI: Geometry Encompass had a glorious year at Dragons of Asia 2019, securing 5 Dragons under various categories. Its campaign "Beginning of Togetherness" for Brooke Bond...
NEW YORK: Taboola and Outbrain, two digital advertising platforms, today announced that they have entered into an agreement to merge, subject to customary closing conditions. Both...
MUMBAI: Logitech has joined hands with Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, to launch the new Logitech Pebble mouse....
MUMBAI : Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), has once again emerged as the most awarded Indian agency,...
MUMBAI: iProspect India, digital performance agency from the house of Dentsu Aegis Network, has announced the launch of its new offering, iCapture. The tool is a...
MUMBAI: The consumer of today is discerning and careful about where one is making expenditures but will not shy away from spending on good things, remarked...
MUMBAI: In a film industry that averages over hundreds of movies every year, the bid to be in the audience’s consideration set has become increasingly competitive,...
MUMBAI: Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, is changing its equation with internships in the industry. Starting today, it’s...
MUMBAI: With the implementation of the new tariff order a few months back, the broadcasting industry has become more consumer-centric than being dependent on ad revenue...
MUMBAI: Stratbeans has successfully enabled digital transformation for over 100 organisations across industries like healthcare, manufacturing, BPO, hospitality, banking, finance, and insurance. It has simplified workflows...
MUMBAI: On the occasion of Isobar’s 11th anniversary, group MD for South Asia Shamsuddin Jasani spoke to Indiantelevision.com on ‘Media Minds’ discussing the journey that the...
MUMBAI: Hyperspace India, the shopper marketing agency under Dentsu Aegis Network has appointed former Madison Retail paradigm’s deputy general manager, Sandeep Sawant to lead the operations....
MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale...
MUMBAI: DAN Programmatic, empowered by The Data Sciences Division of the Dentsu Aegis Network in India along with AMNET, the network’s programmatic arm has announced the...
MUMBAI: IdeateLabs today announced the launch of iCOGZ – a proprietary tool developed ground up with the integration of 100+ APIs and proprietary crawlers that gives...
MUMBAI: Rezo.AI, an AI-driven platform disrupting the customer services segment in India with its pioneering technology has announced its key product offering – email automation. Leveraging...
MUMBAI: Crossing another milestone on an exciting journey through the digital world, White Rivers Media celebrated its seventh anniversary on 7 August. In the last year,...
MUMBAI: Buzzoka, one of India’s most disruptive influencer marketing companies, has completed 2 years of operations. Interestingly, Buzzoka grew 300 per cent over the last fiscal....
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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