ITV

Category: Digital Agencies

  • Generative AI can significantly address the challenges faced by modern contact centers: Ganesh Gopalan

    Generative AI can significantly address the challenges faced by modern contact centers: Ganesh Gopalan

    Mumbai: In today’s digital world, contact centers face challenges from rapid technology evolution and changing customer preferences. High call volumes, driven by digital channels, lead to long wait times and lower satisfaction. Managing inquiries across diverse channels adds complexity, risking inconsistencies. Meeting customer expectations for personalized, timely responses while maintaining efficiency is a hurdle. Furthermore, ensuring data security and compliance amid sensitive information collection remains crucial.

    Gen AI aims to provide valuable solutions to the challenges faced by contact centers in today’s digital landscape. They excel in contact centers by leveraging advanced technologies like NLP and DLLP to automate tasks, deliver personalized interactions, streamline operations, and enhance data security, ensuring contact centers thrive in the digital age.

    The company also covers a complete automation and analytics experience encompassing omnichannel AI automation, voice biometrics, agent assist, and omnichannel analytics.

    Indiantelevision.com caught up with Gnani.ai co-founder & CEO Ganesh Gopalan where he delved more into how Gen AI is tackling the challenges faced by contact centers and driving advancements in customer care automation in today’s digital era, ultimately aiming to enhance customer satisfaction.

    Edited excerpts

    How do you leverage generative AI to address the challenges faced by modern contact centres?

    Generative AI can significantly address the challenges faced by modern contact centers. Gnani.ai’s product, Automate365   is a voice-first omnichannel automation platform that automates tasks like responding to common customer queries, generating personalized responses, and providing real-time assistance to agents during calls.  Our product, Assist365 is a real-time agent assist tool that acts like a co-pilot and empowers customer service representatives with real-time insights and suggested responses based on contextual information and historical data, enabling more personalized and effective service delivery. Gen AI helps reduce operational costs, enhance customer experience, and improve agent productivity by offering instant solutions and suggestions based on historical data and context. It also enables predictive insights, helping contact centers anticipate customer needs, improve resolution times, and streamline workflow management, all while maintaining consistency across communication channels.

    What specific advanced technologies do you use to ensure personalised customer interactions and improve efficiency?

    At Gnani.ai, we use our proprietary small language Gen AI models that are tuned to specific domains. In addition, we have multiple patents in speech recognition, voice biometrics, handling multi-lingual conversations, speech activity detection and more. These innovations have significantly boosted efficiency and customer satisfaction in Gen AI-powered contact centers, improving overall consumer experiences. Notably, we helped one of India’s top 10 banks collect over $1B last year using our generative AI voicebots, achieving high conversion rates at reduced costs. Additionally, for one of the largest banks in India, our generative AI voicebots automate customer service, cutting costs by over 30 per cent while ensuring secure conversations through voice biometrics technology.

    How does Gnani.ai differentiate itself from other players in the market?

    Gnani.ai is a leading deep tech voice-first generative AI company with multiple patents that set it apart from competitors. We have patented unique technology solutions for handling multi-lingual conversations and speech activity detection for streaming speech recognition. Owning the entire conversational AI pipeline—from streaming audio to proprietary speech-to-text AI models, text-to-speech systems, small language generative AI models tuned for specific domains, —Gnani.ai stands uniquely capable of delivering the most accurate conversational AI systems with the lowest latency possible.  Gnani.ai also uniquely offers multiple deployment options on public, private and hybrid cloud engagements. Our deployments are cloud-agnostic and can reside in any cloud platform in addition to on-prem deployments.

    How does Gnani.ai’s omnichannel approach integrate with existing contact centre systems to streamline operations?

    Gnani.ai’s omnichannel approach integrates seamlessly with existing contact center systems to enhance operational efficiency by unifying customer interactions across channels—voice, chat, email, and social media—into a single platform. Our Aura365, an advanced omnichannel analytics tool, provides detailed insights from these interactions, tracking key metrics, identifying trends, and enabling businesses to refine their strategies, personalize customer experiences, and drive growth. This comprehensive integration streamlines workflow, optimizes agent performance, and reduces operational costs, ultimately delivering a more efficient and satisfying customer service experience.

    Data security and compliance are crucial for contact centres. How do you address these concerns while handling sensitive information?

    We prioritize customer data privacy and hold certifications like ISO, SOC2, HIPAA, PCI-DSS, and more. We don’t store or use customer data on our cloud for AI model training. We are cloud agnostic and offer multiple deployment options for our end customers. Our voice biometrics platform enhances security for customer authentication during voice interactions.

    We also offer multiple deployment models including private cloud options for our enterprise customers. With transparent data policies, we foster trust and confidence in our services.

    We offer a bundle of voice biometrics along with our voice bots to add an additional layer of security for automated voice conversations and prevent voice phishing and other attacks.

    With the contact centre software market expected to grow significantly, where do you see the biggest opportunities for innovation and growth in the coming years?

    There are huge opportunities to redefine the customer experience space, both within and beyond contact centers. Traditional contact centers, as we know them, will evolve into something entirely new. Anonymous chatbots will soon be replaced by video avatars and contact centers will automate key tasks while using agent assist to address current challenges like training and hiring. Multi-channel engagement with customers will soon be common For instance, instead of just calling support for a laptop issue, you’ll soon be able to send a video of the damage and receive an automated solution. In short, customer experience will become more automated, personalised and multi modal.

  • Wondrlab acquires OPA, strengthens position in influencer marketing

    Wondrlab acquires OPA, strengthens position in influencer marketing

    Mumbai: Wondrlab, the platform-first martech network, announces its acquisition of OPA, one of India’s largest influencer marketing platforms. This acquisition marks Wondrlab’s second in the influencer marketing space and its sixth overall, solidifying its commitment to expanding platform offerings in the fast-growing creator economy.

    OPA collaborates with over 300,000 influencers and 500+ brands, including prominent names like Nykaa, Vero Moda, Purplle, Sugar, and Plum. It handles 40,000 collaborations monthly through its advanced tech stack and user-friendly interface, ensuring seamless influencer partnerships for large-scale campaigns.

    This acquisition, alongside Wondrlab’s existing platform Opportune, strengthens Wondrlab’s position as a key player in India’s influencer marketing industry. By integrating the strengths of OPA, Wondrlab becomes one of the most comprehensive offerings in this sector.

    Wondrlab Network, founder & CEO, Saurabh Varma expressed excitement, stating, “We are super excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand.”

    OPA co-founder Rupansh Goyal added, “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”

    OPA co-founder Chandan Routray remarked, “OPA has only just scratched the surface of the creator economy with branded collaborations. There is a vast opportunity to help brands leverage creators’ influence. With Wondrlab’s 360-degree marketing expertise and deep industry knowledge, we are excited to begin this new chapter. Together, we can bring innovative solutions that benefit brands and empower creators.”

    Saurabh further added, “At Wondrlab, we have always believed in backing extraordinary founders and helping them scale their dreams. Rupansh and Chandan, both IITians, as co-founders of OPA have created a remarkable platform. I truly believe that we are at an inflection point in the creator economy space and with the two of them at the helm, I am confident in Wondrlab having the best shot in finding, creating and executing the next moonshot.” 

  • Korra and Kerakoll India announce digital partnership to transform contractor relations

    Korra and Kerakoll India announce digital partnership to transform contractor relations

    Mumbai: Korra, a digital marketing agency, has partnered with Kerakoll India, a renowned name in the construction chemical industry. This strategic collaboration aims to develop an innovative loyalty application, enhancing Kerakoll’s engagement with contractors and applicators while boosting brand visibility.

    As a prominent player in the construction chemical sector, Kerakoll India has consistently delivered high-quality products. The partnership with Korra will focus on creating a user-friendly loyalty program, implementing targeted marketing initiatives, and addressing key business challenges such as customer retention and sales growth. This collaboration aligns with Kerakoll’s mission to strengthen relationships with its contractor and applicator network while solidifying its market presence through compelling and informative digital engagement.

    Commenting on the association, Korra CEO Saket Vaidya said, “We are thrilled to partner with Kerakoll India on this transformative project. This collaboration represents a significant opportunity to leverage our digital expertise in the construction chemical industry. We’re committed to developing an application that not only showcases Kerakoll’s innovative products but also provides tangible value to their professional network.”

    Korra Sr vice president of revenue operations Mohit Naresh added, “This partnership with Kerakoll India exemplifies our commitment to delivering cutting-edge digital solutions across diverse industries. By combining our technological prowess with Kerakoll’s industry leadership, we’re set to create a benchmark in contractor engagement and loyalty programs. This initiative will not only drive growth for Kerakoll but also provide valuable insights that can reshape industry practices.”

    APAC Kerakoll regional director Ahzam Javed shared, “Our partnership with Korra marks a pivotal step in our digital customer engagement strategy. We’re excited to harness their technological prowess to connect with our stakeholders in more meaningful ways. This initiative reinforces our commitment to innovation and excellence in customer experience, ensuring we remain at the forefront of the construction materials sector in India.”

    Through this partnership, Korra will craft a versatile digital ecosystem for Kerakoll India, seamlessly integrating web, mobile, and messaging platforms to reach and engage contractors across all tech-savvy levels. The partnership sets the stage for a series of innovative initiatives, including a multi-tiered rewards system, timely promotional campaigns aligned with industry seasons, and cutting-edge marketing strategies powered by advanced data analytics. This collaboration not only enhances Korra’s diverse portfolio but also signifies the beginning of a transformative journey for Kerakoll India in the digital space.

  • Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Mumbai: Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. Following a competitive pitch process, Eggfirst will assist Reid & Taylor Apparel in expanding across established and emerging Indian markets, enhancing the brand creatively and fostering growth.

    Commenting on the association, Reid & Taylor Apparel CEO- Apparel & Retail, Subrata Siddhanta said, “In addition to our elegant range of men’s formal wear, the brand is also going to offer world-class casual wear. With a rich legacy of quality and style, Reid & Taylor Apparel aims to redefine men’s fashion offering a range of exquisite garments tailored for the modern gentleman. We are pleased to welcome Eggfirst as our advertising agency of record, bringing differentiated expertise as advertising agency with deep consumer understanding, and a robust combination of mainstream and digital expertise. Eggfirst approach is characterized by a personal connect, deep involvement, and extreme integrity that ensure they are as good as their word. We are excited to partner with Eggfirst to elevate our brand with innovative and impactful advertising.”

    Finquest Group managing director Hardik Patel said, “We chose Eggfirst as our agency as they come with incredible advertising and digital experience, and I quite appreciated their deeply thought-through creative. I am confident that the team at Eggfirst will help us build engaging communication in line with our vision to engage closely with our consumers.”

    Eggfirst founder & managing director Ravikant Banka said, “We are thrilled to partner with Reid & Taylor Apparel. The business is in an exciting phase of growth, and the agency is incredibly delighted to be a part of this growth journey for the brand.”

  • Performics India ranks No. 1 in MMA SMARTIES Business Impact Index for 2023

    Performics India ranks No. 1 in MMA SMARTIES Business Impact Index for 2023

    Mumbai – Performics India, an end-to-end digital marketing agency under Publicis Groupe India, has been ranked number one in the MMA SMARTIES Business Impact Index (BII) for 2023 in the Digital / Specialist Agency Category. This exceptional recognition underscores Performics’ expertise in delivering significant and long-term business impact for their clients.

    The MMA SMARTIES BII is a prestigious ranking system that evaluates the marketing industry’s top agencies, brands, advertisers, and solution providers based on the business impact of their campaigns. Developed in collaboration with WARC, the global authority on advertising and media effectiveness, the Index serves as a vital resource for brands seeking to choose their agency partners and validate their ability to deliver cutting-edge work.

    The index ranks organisations by analysing award-winning campaigns from across 11 countries and four regions. This recognition highlights Performics India’s capability to deliver exceptional campaigns that not only meet but also exceed expectations, consistently driving significant business results.

    Performics India CEO Lalatendu Das said, “Performics ‘s razor-sharp focus on delivering and in fact, exceeding end business outcomes separates us from rest of the agencies. Over last few years, we have invested in building new integrated digital marketing capabilities to deliver sustainable growth on digital for our clients. As a result, Performics India has been winning new clients and growing at a rate much higher than industry average. In that context, being No. 1 on MMA SMARTIES business impact index further underlines our commitment to drive impact for our clients. Taking this opportunity, I would like to thank our clients for their trust in us, our team for delivering on our shared vision and MMA Global for the recognition.”

  • ICC Men’s Cricket T20 World Cup garners 55.9 Mn social media mentions

    ICC Men’s Cricket T20 World Cup garners 55.9 Mn social media mentions

    Mumbai: Driven by outstanding player performances, new records, epic turnarounds, and nail-biting moments, the ICC Men’s Cricket T20 World Cup garnered unprecedented social media chatter. Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India, has released “Capturing the Glory: A Social Listening Report on #T20WorldCup”, which sheds light on the digital conversation landscape surrounding the tournament and India’s spectacular victory. The report, based on extensive data gathered from social platforms such as Twitter, Reddit, and popular cricket forums, reveals unique insights on player popularity, most appreciated performances, most talked about matches, top brand partnerships and more.

    Commenting on the report, Interactive Avenues COO Shanatanu Sirohi said, “The Cricket T20 World Cup has once again proven the unparalleled ability of cricket to captivate audiences. This tournament has set new benchmarks for player popularity, with stars like Rohit Sharma and Jasprit Bumrah leading the conversations. Our comprehensive social listening report not only highlights the staggering number of mentions and engagements, but also delves into the elements that drove these numbers.”  

    Key findings of the report:

    Social chatter highlights:

    •    Overall, the tournament garnered 55.9Mn mentions and drove 461Mn engagements.
    •    Rohit Sharma emerged as the most talked about player and batsman (5.5Mn mentions). Jasprit Bumrah was    the most popular bowler (1.2Mn mentions), and Hardik Pandya was the top all-rounder (1.1Mn mentions).
    •  The finale between India and South Africa was the most talked about match (2.2Mn mentions), followed by India vs. Pakistan (1.7Mn mentions).

    Most thrilling moments:

    •    Suryakumar Yadav’s stunning catch which clinched the T20 World Cup title for India got 209K mentions.
    •    Afghanistan beating Bangladesh in a low-scoring thriller to seal their semi-final spot drove 156K mentions
    •   India’s victory against Pakistan by 6 runs in the low-scoring group stage match garnered 122K mentions.

    Most popular players:

    •    Powered by consistently stellar performances, India’s Rohit Sharma (5.5Mn mentions), Virat Kohli (4.1Mn mentions), Suryakumar Yadav (1.3Mn mentions), Jasprit Bumrah (1.2Mn mentions) and Hardik Pandya (1.1Mn mentions) emerged as the most popular players on social media.

    Top emerging players:

    •    Making their debut in a T20 World Cup, players from USA topped the popularity charts among emerging talent. Saurabh Netravalkar led the roster (163K mentions), followed by Ali Khan (67K mentions), Aaron Jones (49K mentions), and Monank Patel (30K mentions).

    Top emotional moments:

    •    Rohit Sharma and Virat Kohli’s ‘bromance’, including videos of their journey together, resulted in 7.1Mn engagements.
    •    Rohit Sharma and Virat Kohli announcing their retirement from T20 international matches drove 4.1Mn engagements.
    •    Rohit Sharma kissing Hardik Pandya in an emotional moment after India won the cup garnered 2.3Mn engagements.

    Biggest comeback story:

    • After being booed at every match venue during IPL 2024 (92% negative mentions), Hardik Pandya made a spectacular comeback with 88% positive mentions during T20 World Cup 2024.

    Top brand partnerships:

    • Brands across diverse industries leveraged T20 CWC-based partnerships to drive engagement. Maruti got 258K mentions, Amul garnered 200K mentions, and ICICI Bank got 145K mentions.
    • Nandini Milk witnessed a whopping 390% increase in average monthly engagement, while BPCL’s “Snap The AD” contest drove a 191% spike in average monthly engagement.
  • Team Pumpkin expands into North America with new office in Canada

    Team Pumpkin expands into North America with new office in Canada

    Mumbai: Team Pumpkin, a leading integrated creative and digital marketing agency has announced the opening of its new office in Canada. This expansion marks a significant step forward in the company’s global growth strategy and its commitment to serving clients across the North American market.

    Team Pumpkin already boasts established offices in Delhi, Mumbai, Bangalore, and Kolkata, solidifying its presence across key Indian cities. The Canada office will act as the central hub for their North American operations, focusing on delivering a comprehensive suite of integrated marketing and tech solutions tailored to international brands with a presence in the region.

    We are thrilled to be expanding our presence into North America, with Canada as our launchpad for even deeper client relationships,” said Team Pumpkin co-founder and CEO Ranjeet Kumar. “North America is a dynamic and growing market with a strong demand for integrated marketing solutions. By establishing a central hub here, we will be well-positioned to enhance the support we provide to our existing clients and forge deeper connections with potential partners across the continent.”

    Adding further, Team Pumpkin co-founder Swati Nathani said, “This marks a crucial chapter for our global expansion strategy. Our Canadian hub will be a powerhouse for tech-driven solutions from consultation to development. We’ll offer a full spectrum of services, encompassing everything from cutting-edge tech and product development services and full range of marketing services social media, performance marketing, content creation etc. Through a comprehensive approach, with a strong focus on the latest technological advancements, we aim to drive top notch results for our clients. We’ve already begun assembling a talented team in Canada that is committed to setting new benchmarks for Team Pumpkin. We’re excited to push the boundaries of creativity and redefine what’s possible, not just in North America, but for our clients worldwide.”

    The agency was established in 2012 as a social media marketing agency, but it quickly blossomed into a full-service, 360-degree digital powerhouse, leading successful campaigns for international brands like Moozoom, XTC – Xtreme care, Vision Express, Pernod Ricard, Bosch, Brain gym jr., Wyng, Vedanta USA, American Standard, Hubdialer and Centrepoint to name a few.

  • Brand Street Integrated acquires 3% Collective

    Brand Street Integrated acquires 3% Collective

    Mumbai: Brand Street Integrated, a prominent integrated marketing agency, is excited to declare its acquisition of 3% Collective, a forward-thinking digital agency celebrated for its prowess in elevating brands from inception to success. This strategic initiative signifies a pivotal moment in the trajectory of both entities, as they unite to offer unmatched end-to-end digital solutions to brands, companies, and corporations spanning various industries.

    By joining forces, Brand Street Integrated and 3% Collective are set to bolster capabilities at the intersection of digital content, media, tech, and e-commerce. This ensures a comprehensive suite of services that deliver seamless, impactful and long lasting digital experiences. The objective of 3% Collective aligns perfectly with Brand Street Integrated’s commitment to delivering tailored strategies and execution services. This synergy ensures a cohesive partnership focused on driving tangible results for clients.

    By integrating innovative strategies with a robust suite of services encompassing consumer marketing, trade marketing, and digital solutions, ‘Brand Street Integrated’ and ‘3% Collective’ are primed to craft immersive brand experiences that enthral and captivate target audiences. This collaboration leverages the collective expertise of both agencies, promising dynamic and engaging campaigns designed to resonate with consumers across diverse touchpoints.

    Talking about the acquisition, Brand Street Integrated CEO Surendra Singh said, “This acquisition signifies a remarkable milestone for both Brand Street Integrated and 3% Collective. Together, we’re on a mission to revolutionize the digital marketing arena, providing our clients with ground-breaking solutions that propel their growth and achievements. With this joint venture, we anticipate not only expanding our market presence but also fostering shared synergies that will undoubtedly benefit our clients and stakeholders alike.”

    Brand Street Integrated’s ascent to becoming one of India’s top 10 experiential marketing agency networks, combined with 3% Collective’s extensive expertise in digital terrain navigation, establishes a formidable partnership. With this union of strengths, their capabilities reach unprecedented levels, promising clients unmatched proficiency and solutions driven by tangible results.

    3% Collective co-founder Pradeep Singh remarked, “Brand Street Integrated, a powerhouse in their own niche, together, we’re poised to leverage each other’s strengths and expertise to drive unprecedented growth and innovation in the digital marketing landscape. This partnership represents a strategic alignment of our visions and resources, as we work hand in hand to deliver unparalleled value and results for our clients. We look forward to the exciting possibilities that lie ahead as we embark on this journey together.”

  • “We aim to continue being a reliable partner in innovation”: Tagglabs’ Hariom Seth

    “We aim to continue being a reliable partner in innovation”: Tagglabs’ Hariom Seth

    Mumbai: AI just isn’t reshaping marketing; it’s sculpting a whole new era of content creation. Leading this charge is Hariom Seth, the visionary founder of Tagglabs. With an innovative blend of data-driven marketing and AI-driven products, Seth revolutionises the creative landscape. His pioneering approach not only redefines industry standards but also envisions a future where AI seamlessly integrates with creative processes, unlocking unparalleled potential for personalised storytelling.

    Indiantelevision.com in conversation with Tagglabs founder Hariom Seth discussed their USP, on incorporating AI into their solutions, and more…

    Edited Excerpts:

    On Tagglabs revolutionising experiential marketing since its inception in 2011

    Founded in 2011, we are a pioneering tech-based marketing agency revolutionizing the field of experiential marketing. Our track record includes 5000 plus activations across India and beyond. Our expertise spans domains like virtual production, content creation, information technology, VR, XR, IoT, RFID, and AI.

    On Tagglabs setting itself apart from other tech-based marketing agencies, and the unique value it offers to its clients

    We distinguish ourselves as a trendsetter and a reliable innovation partner. We have executed Virtual Reality events as early as 2012, demonstrating our unwavering commitment to pushing boundaries. Also, we were one of the first marketing agencies to incorporate AI into our solutions. Demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for boAt during the ICC Men’s Cricket World Cup and the personalised “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.

    On Tagglabs approaching design thinking to stay ahead of the curve in the ever-evolving technology landscape

    We embrace design thinking, a non-linear, iterative process that enables us to understand users, challenge assumptions, redefine problems, and create innovative solutions. By staying attuned to the latest trends and technologies, we ensure constant growth and skill enhancement. Our holistic design thinking process sets trends in technology, digital products, and martech.

    On incorporating AI into your solutions

    Our team at Tagglabs has a hallmark of pushing boundaries. We focus on creating seamless immersive experiences that captivate everyone involved, from organizers to attendees. Additionally, we incorporate AI into our solutions, as demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for the ICC Men’s Cricket World Cup and the personalized “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.

    On some of the key clients and successful activations, Tagglabs has undertaken

    Over the past decade, we have successfully delivered 5000-plus activations across India and internationally. We’ve collaborated with notable clients such as Amazon, boAt, Honda, HP, Royal Stag, Nasscom, and Samsung.

    On Tagglabs’ goals and aspirations for the future, both in terms of business expansion and technological innovation

    We aim to continue being a reliable partner in innovation. Our main goal is to become a global leader in technological innovation. We plan on opening offices pan India and abroad. Our commitment to seamless immersive experiences and cutting-edge solutions will likely drive our future endeavors.

  • Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of five gold, seven silver, and five bronze accolades across multiple categories. Notably, ITC topped Interactive Avenues’ metals tally with three gold, two silver, and one bronze.

    Founded in 2009, IAMAI’s India Digital Awards celebrate organisations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. The winners were unveiled at a dazzling awards gala held on the second day of the India Digital Summit 2024 in Mumbai.

    Expressing his delight, Interactive Avenues CEO Amardeep Singh said, “We are elated to be recognised as the ‘Digital Agency of the Year’ for the eleventh time. IAMAI’s India Digital Awards are the gold standard of digital excellence, and this honour underscores our commitment to delivering top-notch, comprehensive services. Our team is overjoyed!”

    Interactive Avenues’ winning entries encompassed groundbreaking campaigns executed for renowned brands such as Sunfeast Dark Fantasy, ITC Masterchef, Spotify India, Amazon Fresh, Tanishq, Kellogg’s India, OnePlus, Bajaj Auto, Mahindra Auto, Mahindra Tractors, and Hershey India.

    Here is a detailed list of all the winning campaigns and categories: 14th India Digital Awards (iamaiawards.in)