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Mumbai: Tonic Worldwide has bagged the integrated digital mandate for Mahindra First Choice’s car&bike. The mandate was won following a multi-agency pitch. The account will be...
Mumbai: The global leader in digital media quality, Integral Ad Science (IAS), on Wednesday announced a global partnership with purpose-led ad platform Good-Loop. The partnership will...
New Delhi: Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The...
Mumbai: upGrad has launched a new campaign reflecting the well-established legacy and the key differentiators of its digital marketing programme from MICA Ahmedabad. The narrative entails...
Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be...
Mumbai: Digital and social media marketing agency TheSmallBigIdea has been appointed as the digital strategic partner for online pharmacy and medical care platform, Sandu Pharmaceuticals. As...
Mumbai: Kinnect India on Wednesday announced that it has won the digital mandate for R K Marble & Granite, which is an Indian conglomerate and a...
Mumbai: Zoo Media Network’s digital creative and performance agency FoxyMoron has won the creative digital mandate of the OTT platform aha Tamil. The mandate will be...
Mumbai: Independent integrated digital marketing agency White Rivers Media (WRM), headquartered in Mumbai, celebrated its 10-year anniversary on 7 August. In line with its vision of...
Mumbai: Premium dried fruits and healthy snack brand Happilo has entrusted independent digital marketing agency Social Beat to scale its brand across digital channels. Social Beat...
Mumbai: Parle Products is nudging upon relationship dynamics with the launch of a digital film to celebrate Father’s Day. Conceptualized by creative agency, Please See, the...
Mumbai : Instagram has emerged as a platform where many people spend hours and hours scrolling down. It has over a billion monthly active users (MAU)....
Mumbai: To mark World Milk Day 2022 on 1 June, Godrej Agrovet’s dairy brand Godrej Jersey has unveiled a new digital video (DVC) to launch an...
Mumbai: The digital specialist of Madison World, HiveMinds won the digital marketing mandate for the leading gold tech platform Rupeek. The agency won this mandate following...
Mumbai: Mylo’s has launched its new digital campaign recently to celebrate mother’s role as ceo– chief everything officer. Every mom is a CEO, in charge of...
Mumbai: The pandemic has brought a change in the marketer’s playbook over the last two years, challenging the existing guidelines on brand building and customer relationships....
Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several...
New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion....
New Delhi: Madison Digital on Friday announced the promotions of Chintan Soni and Kosal Malladi to vice presidents. Soni joined the organisation in September 2013, while...
MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the...
NEW DELHI: Global media agency Essence has green-flagged its pro-bono initiative Essence Impact, that aims to help non-profit organisations raise greater awareness, attract more donations, and...
NEW DELHI: Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding...
MUMBAI: As the entire world went into sleep mode in 2020 due to the Covid2019 pandemic, the marketing sector faced a drastic setback. According to a...
MUMBAI: Full services digital marketing agency, TheSmallBigIdea has won the social media duties for Balaji Telefilms' subscription based video-on-demand platform – ALTBalaji. As a part of the mandate,...
MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and...
MUMBAI: Google’s Global Affairs senior VP Kent Walker has lashed out at software giant Microsoft in a blog post, accusing it of “reverting to its familiar...
NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the...
NEW DELHI: As more and more people switch to online modes of commerce to meet their daily needs, having a quick and secure way of cashless...
NEW DELHI: Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of dentsu international, as its strategy and creative...
NEW DELHI: Logicserve Digital has launched eMarket, a prescriptive stack of integrated commerce solutions. eMarket will meet retail brands' ecommerce objectives and help them strengthen, optimise,...
Taking ahead its virtual fireside series with experts across media and entertainment industry, Indiantelevision.com will be hosting Times Internet COO Puneet Gupt on 25 November. The...
NEW DELHI: The news credibility index in India stands at a meagre of 39 per cent, indicating that 61 per cent of news consumers in the...
NEW DELHI: Reinforcing its commitment to provide unrivalled lifestyle solutions to its consumers, Panasonic India, a diverse technology company, has launched its latest digital campaign, ‘IntelligentHAI’,...
MUMBAI: Mirum India, a premier digital agency, and India On Track (IOT), a leading sports development and management organization, are coming together to create a bespoke...
KOLKATA: Wavemaker global president Ajit Varghese has stepped down from his position after a stint of more than 13 years. He joined WPP’s media buying arm...
upGrad, India’s largest online higher education company, this weekend, launched a social media campaign #DontBeAChaatu, to get the youth talking about upskilling and getting a specialised...
NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing...
MUMBAI: White Rivers Media today, launched three assets under its title—101 Marketing Insights for a Post-pandemic World by India’s top marketers & entrepreneurs, a free eBook;...
NEW DELHI: Affle (India) Ltd today announced the signing of definitive agreements to acquire eight per cent ownership in Talent Unlimited Online Services Private Ltd (Bobble...
NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up...
NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions....
NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord...
NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international...
NEW DELHI: Omnicom Media Group (OMG), the media services division of Omnicom Group Inc, has been named media agency network-of-record for global software corporation SAP SE...
MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019. Global agency...
NEW DELHI: Media tech entity – Fork Media Group announced the launch of ContextAds – a programmatic platform to enable marketers adopt a holistic approach towards...
NEW DELHI: Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobar Consulting in India. A global transformation...
MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, under its market research division –Recogn, has unveiled its...
NEW DELHI: Communicate India, brand solution company recently collaborated with ‘JEANS FOR REFUGEES’, a charity drive that raises funds for the International Rescue Committee as exclusive...
NEW DELHI: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar, world’s leading data, insights and...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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