ITV

Category: Digital Agencies

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • amarujala.com among top three news websites of south Asia

    amarujala.com among top three news websites of south Asia

    NEW DELHI: amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

    Competing against big media houses across south Asia, amarujala.com’s victory signals two important trends: firstly, the fact that the industry is paying attention to the leading voices in Hindi on digital, and secondly, the fact that Amar Ujala’s focus on global standards of product and design is paying off. It may signal a completely different approach to the Hindi audiences, according to the World Association of Newspapers.

    Amar Ujala director Probal Ghoshal said: “Amar Ujala’s vision for digital media is built into its brand vision of creating a world-class experience for the Hindi user, wherever they are in the world. We are therefore creating rich and hyper-engaged media vehicles, which intend to bring the world to the local audience and carry the local audience to the Hindi diaspora. Our vision is integrated and interactive, and it allows brands to partner with us cross-media. We are expanding our media platform making it video-rich and allowing the user’s voice a part of the experience of the platform.”

    Amar Ujala relaunched its website early this year, making it fully responsive, with a clean design, new interactive features and non-intrusive advertising approach. Feature to feature, Amar Ujala has upped the game and matches the best of English news websites, even bettering them, in unique feature sets. This went against the approach taken by most existing Hindi news websites, which were focusing more on quantity of page views, and monetization through distracting and intrusive advertising.

    “As a cultural icon, Amar Ujala sets the standards for Hindi & so we’ve brought the best practices of global design & packaging with a focus on re-positioning Hindi & its audiences,” said Amar Ujala digital business creative and product head Arvind Joshi.

    WAN-IFRA chose Amar Ujala taking into account website design, product, innovation, and audience fitment. With the digital monetization of news space trying to go beyond display and network advertising, these innovations will lead the way for business strategy as well.

    Himanshu Gautam, business head, Amar Ujala Digital, explained the importance of the new website in the context of Amar Ujala’s business objectives, “This is just the first phase of our roll-out plan, aiming at creating new kinds of rich user experiences, which in turn create high-value monetisation opportunities. We refuse to commodify our users by linking our business with just page views.”

  • amarujala.com among top three news websites of south Asia

    amarujala.com among top three news websites of south Asia

    NEW DELHI: amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

    Competing against big media houses across south Asia, amarujala.com’s victory signals two important trends: firstly, the fact that the industry is paying attention to the leading voices in Hindi on digital, and secondly, the fact that Amar Ujala’s focus on global standards of product and design is paying off. It may signal a completely different approach to the Hindi audiences, according to the World Association of Newspapers.

    Amar Ujala director Probal Ghoshal said: “Amar Ujala’s vision for digital media is built into its brand vision of creating a world-class experience for the Hindi user, wherever they are in the world. We are therefore creating rich and hyper-engaged media vehicles, which intend to bring the world to the local audience and carry the local audience to the Hindi diaspora. Our vision is integrated and interactive, and it allows brands to partner with us cross-media. We are expanding our media platform making it video-rich and allowing the user’s voice a part of the experience of the platform.”

    Amar Ujala relaunched its website early this year, making it fully responsive, with a clean design, new interactive features and non-intrusive advertising approach. Feature to feature, Amar Ujala has upped the game and matches the best of English news websites, even bettering them, in unique feature sets. This went against the approach taken by most existing Hindi news websites, which were focusing more on quantity of page views, and monetization through distracting and intrusive advertising.

    “As a cultural icon, Amar Ujala sets the standards for Hindi & so we’ve brought the best practices of global design & packaging with a focus on re-positioning Hindi & its audiences,” said Amar Ujala digital business creative and product head Arvind Joshi.

    WAN-IFRA chose Amar Ujala taking into account website design, product, innovation, and audience fitment. With the digital monetization of news space trying to go beyond display and network advertising, these innovations will lead the way for business strategy as well.

    Himanshu Gautam, business head, Amar Ujala Digital, explained the importance of the new website in the context of Amar Ujala’s business objectives, “This is just the first phase of our roll-out plan, aiming at creating new kinds of rich user experiences, which in turn create high-value monetisation opportunities. We refuse to commodify our users by linking our business with just page views.”

  • Digital India: Media, entertainment leaders join SCTE

    Digital India: Media, entertainment leaders join SCTE

    NEW DELHI: Reliance Big TV head (DTH Business) Vivek Garg, Network18 Media & Investments Ltd Group chief technology officer Rajat Nigam and GTPL-Hathway Pvt. Ltd chief operating officer Shaji Mathews have come on the governing council of broadband professionals body SCTE India for 2016-17.

    Others include Electronics Sector Skills Council of India CEO N K Mohapatra; Vodafone India executive vice president-corporate affairs and public policy Sandeep Bhargava and PPC Broadband managing mirector–Asia Pacific Gurdeep Singh Bakshi.

    The initiative was taken on the recommendation of SCTE vice president Mike Jones from the United Kingdom and national secretary Rahul Nehra.

    Nehra said, “SCTE stands to play a pivotal role in emerging Digital India from a skilling and innovation perspective and the new governing council will be the defining light of the efforts going forward.”

    Nigam added, “SCTE deserves salutation for driving technology enhancement and culture. Today, innovation is a tradition that needs to be adhered to continue the fast-paced tech journey enhancing user experience.”

    Specific goals for this year include developing technical skills in the digital space, collaborating with the policy makers to fast-track innovation and learning, driving standards in the echo-system, adopting innovation and bringing the best of Asia and Europe to the upcoming SCTE India Awards. The Society has planned to launch an India Broadband Journal which will be released quarterly thought-leader magazine.

    Industry relationships committee chairman Sandeep Bhargava said: “This shall enable focus on the needs of the broadband sector and help build relationships with various stakeholders in the government and industry and create a right policy environment.”

    Founded in 1945, the SCTE’s aim is to raise the standard of broadband engineering in the telecommunications industry. The society particularly concerns with the training and career advancement of technical professionals in the field. Headquartered in Watford (U.K.), the SCTE is a global non-profit organization that is managed by elected volunteers.

  • Digital India: Media, entertainment leaders join SCTE

    Digital India: Media, entertainment leaders join SCTE

    NEW DELHI: Reliance Big TV head (DTH Business) Vivek Garg, Network18 Media & Investments Ltd Group chief technology officer Rajat Nigam and GTPL-Hathway Pvt. Ltd chief operating officer Shaji Mathews have come on the governing council of broadband professionals body SCTE India for 2016-17.

    Others include Electronics Sector Skills Council of India CEO N K Mohapatra; Vodafone India executive vice president-corporate affairs and public policy Sandeep Bhargava and PPC Broadband managing mirector–Asia Pacific Gurdeep Singh Bakshi.

    The initiative was taken on the recommendation of SCTE vice president Mike Jones from the United Kingdom and national secretary Rahul Nehra.

    Nehra said, “SCTE stands to play a pivotal role in emerging Digital India from a skilling and innovation perspective and the new governing council will be the defining light of the efforts going forward.”

    Nigam added, “SCTE deserves salutation for driving technology enhancement and culture. Today, innovation is a tradition that needs to be adhered to continue the fast-paced tech journey enhancing user experience.”

    Specific goals for this year include developing technical skills in the digital space, collaborating with the policy makers to fast-track innovation and learning, driving standards in the echo-system, adopting innovation and bringing the best of Asia and Europe to the upcoming SCTE India Awards. The Society has planned to launch an India Broadband Journal which will be released quarterly thought-leader magazine.

    Industry relationships committee chairman Sandeep Bhargava said: “This shall enable focus on the needs of the broadband sector and help build relationships with various stakeholders in the government and industry and create a right policy environment.”

    Founded in 1945, the SCTE’s aim is to raise the standard of broadband engineering in the telecommunications industry. The society particularly concerns with the training and career advancement of technical professionals in the field. Headquartered in Watford (U.K.), the SCTE is a global non-profit organization that is managed by elected volunteers.

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

  • Mindshare India and Vidooly create video analytics tool ‘KYVE’

    Mindshare India and Vidooly create video analytics tool ‘KYVE’

    MUMBAI: Mindshare has partnered exclusively with Vidooly, India’s first video analytics startup, to cocreate and launch ‘Kyve’ in India, a platform for brands and advertisers to track online video viewership. The ‘Kyve’ tool will be part of the core Mindshare planning framework in India.

    The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’, an adaptable content model that leverages Mindshare’s unique place as a trusted advisor, helping our clients drive efficiency and effectiveness by not just considering the media channel/ but also the messaging and creative platforms. The ‘Content+’ division is spearheaded by Devendra Deshpande.

    ‘Kyve’ is a new age online video data science platform for advertisers and brands that will provide them with insights into the viewership habits of their target audience, understand viewers’ consumption as well as engagement. This data will help Mindshare India to source relevant partners and influencers for brands to engage with for content creation. Mindshare India will also use the data and intelligence gathered to scan, seed and strategize end to end digital video & content strategies for brands. The tool can also leverage its platform for precise brand targeting on online video, to eliminate audience spillage, and further measure the success of video campaigns.

    “Mindshare’s prime focus remains our commitment to our client brands, and to help create top of mind recall in our messaging, we are working with Vidooly, a leading player in the video analytics space. Millennials in India have transitioned from watching traditional TV to online videos, and consume content anytime, anywhere. Video platforms have been major driving forces behind the rise in original online video programming”, said Prasanth Kumar, CEO, Mindshare South Asia. He further added, “In an adaptive world it is important to track genres of content that is popular with users. The ‘Kyve’ tool is the first of its kind to track the user journey of online viewership and develop a video strategy that is weaved into the consumer conversation. We at Mindshare are hopeful that ‘Kyve’ will redefine the way brands advertise and are certain that our partnership with Vidooly will take us places in delivering quality services to consumers.”

    Vidooly co-founder and CEO Subrat Kar said, “We are thrilled to partner with Mindshare, one the most well known media agencies, to introduce Kyve to the Indian market. Kyve is a joint effort combining Vidooly’s video analytics technology along with Mindshare’s expertise of new and emerging media. With this platform, our aim is to be the go to tool for any brand or advertiser who wants to execute an online video campaign effectively and yield an optimal ROI. We believe Kyve will be a game changer in digital video marketing.”

    According to a 2015 Nielsen report approximately 78% of regular internet users in India watch or download digital content such as videos, television shows, or movies online. India’s online video viewership has doubled since 2011. With the rapid rise of smartphones and internet penetration in India, the demand for online video will only grow further. Viewership of online content on mobile devices is already on the rise, especially amongst Millennials.

  • Mindshare India and Vidooly create video analytics tool ‘KYVE’

    Mindshare India and Vidooly create video analytics tool ‘KYVE’

    MUMBAI: Mindshare has partnered exclusively with Vidooly, India’s first video analytics startup, to cocreate and launch ‘Kyve’ in India, a platform for brands and advertisers to track online video viewership. The ‘Kyve’ tool will be part of the core Mindshare planning framework in India.

    The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’, an adaptable content model that leverages Mindshare’s unique place as a trusted advisor, helping our clients drive efficiency and effectiveness by not just considering the media channel/ but also the messaging and creative platforms. The ‘Content+’ division is spearheaded by Devendra Deshpande.

    ‘Kyve’ is a new age online video data science platform for advertisers and brands that will provide them with insights into the viewership habits of their target audience, understand viewers’ consumption as well as engagement. This data will help Mindshare India to source relevant partners and influencers for brands to engage with for content creation. Mindshare India will also use the data and intelligence gathered to scan, seed and strategize end to end digital video & content strategies for brands. The tool can also leverage its platform for precise brand targeting on online video, to eliminate audience spillage, and further measure the success of video campaigns.

    “Mindshare’s prime focus remains our commitment to our client brands, and to help create top of mind recall in our messaging, we are working with Vidooly, a leading player in the video analytics space. Millennials in India have transitioned from watching traditional TV to online videos, and consume content anytime, anywhere. Video platforms have been major driving forces behind the rise in original online video programming”, said Prasanth Kumar, CEO, Mindshare South Asia. He further added, “In an adaptive world it is important to track genres of content that is popular with users. The ‘Kyve’ tool is the first of its kind to track the user journey of online viewership and develop a video strategy that is weaved into the consumer conversation. We at Mindshare are hopeful that ‘Kyve’ will redefine the way brands advertise and are certain that our partnership with Vidooly will take us places in delivering quality services to consumers.”

    Vidooly co-founder and CEO Subrat Kar said, “We are thrilled to partner with Mindshare, one the most well known media agencies, to introduce Kyve to the Indian market. Kyve is a joint effort combining Vidooly’s video analytics technology along with Mindshare’s expertise of new and emerging media. With this platform, our aim is to be the go to tool for any brand or advertiser who wants to execute an online video campaign effectively and yield an optimal ROI. We believe Kyve will be a game changer in digital video marketing.”

    According to a 2015 Nielsen report approximately 78% of regular internet users in India watch or download digital content such as videos, television shows, or movies online. India’s online video viewership has doubled since 2011. With the rapid rise of smartphones and internet penetration in India, the demand for online video will only grow further. Viewership of online content on mobile devices is already on the rise, especially amongst Millennials.