ITV

Category: Digital Agencies

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • 72 per cent pre-paid smartphone time spent on online content

    72 per cent pre-paid smartphone time spent on online content

    MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

    Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

    Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

    The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.

  • 72 per cent pre-paid smartphone time spent on online content

    72 per cent pre-paid smartphone time spent on online content

    MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

    Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

    Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

    The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.

  • GE Digital awards TCS ‘2016 Digital Innovator’

    GE Digital awards TCS ‘2016 Digital Innovator’

    MUMBAI: Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named as the ‘2016 Digital Innovator of the Year’ in the Ecosystem Excellence award category at GE’s Minds+ Machines event in San Francisco, California.

    The award recognizes TCS’ innovation and excellence in developing the TCS Digital Store™,an expanding suite of ready-to-use digital solutions that deliver superior customer experience, real time data analytics and organizational agility across multiple industry segments. The TCS Digital Store™ contains more than 150 solutions, including TCS Plant Operations for real time analytics in a manufacturing plant, Environmental Health and Safety Analytics for industrial facilities, Plant Equipment Prognostic Maintenance, and Engine Telematics for tracking and logistics. More than 50 of these solutions are built on Predix.

    As part of the GE Digital Alliance Program, TCS is rapidly expanding its Predix capabilities, having more than 800 Predix trained consultants. TCS continues to build innovative Industrial loT applications on GE’s Predix platform with an emphasis on transforming the value chain across multiple industries.

    “I congratulate TCS on such a well-deserved recognition as being an innovative and strategic partner to GE on the Industrial Internet of Things (IIOT). TCS Digital Store is providing a rich customer experience to deliver solutions to GE and its customers,” said Denzil Samuels, Global Head of Channels & Alliances, GE Digital.

    “This award from GE is a reflection of TCS’ focus on driving digital transformation for its customers, leveraging our domain and digital capabilities to enrich GE’s unique Industrial loT platform,” said Anupam Singhal, Vice President, Tata Consultancy Services.

  • GE Digital awards TCS ‘2016 Digital Innovator’

    GE Digital awards TCS ‘2016 Digital Innovator’

    MUMBAI: Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named as the ‘2016 Digital Innovator of the Year’ in the Ecosystem Excellence award category at GE’s Minds+ Machines event in San Francisco, California.

    The award recognizes TCS’ innovation and excellence in developing the TCS Digital Store™,an expanding suite of ready-to-use digital solutions that deliver superior customer experience, real time data analytics and organizational agility across multiple industry segments. The TCS Digital Store™ contains more than 150 solutions, including TCS Plant Operations for real time analytics in a manufacturing plant, Environmental Health and Safety Analytics for industrial facilities, Plant Equipment Prognostic Maintenance, and Engine Telematics for tracking and logistics. More than 50 of these solutions are built on Predix.

    As part of the GE Digital Alliance Program, TCS is rapidly expanding its Predix capabilities, having more than 800 Predix trained consultants. TCS continues to build innovative Industrial loT applications on GE’s Predix platform with an emphasis on transforming the value chain across multiple industries.

    “I congratulate TCS on such a well-deserved recognition as being an innovative and strategic partner to GE on the Industrial Internet of Things (IIOT). TCS Digital Store is providing a rich customer experience to deliver solutions to GE and its customers,” said Denzil Samuels, Global Head of Channels & Alliances, GE Digital.

    “This award from GE is a reflection of TCS’ focus on driving digital transformation for its customers, leveraging our domain and digital capabilities to enrich GE’s unique Industrial loT platform,” said Anupam Singhal, Vice President, Tata Consultancy Services.

  • WATConsult asks ‘WAT’s your Big Idea?’

    WATConsult asks ‘WAT’s your Big Idea?’

    MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).

    WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

    Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications.

    Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Dentsu Aegis Network chairman and CEO – South Asia, Ashish Bhasin, WATConsult founder and CEO Rajiv Dingra, Bestseller India CEO and country head Vineet Gautam, L&T Investment Management Limited’s Kailash Kulkarni; Reliance Jio chief digital officer Vishal Sampat, HUL’s head of oral care, Sashwat Sharma; Radio Mirchi EVP Head-Digital Initiatives Rahul Balyan, and Warner Bros. India senior director and network head of English entertainment, Rohit Bhandari, before announcing the winners.

    WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

    WATConsult CEO and founder Rajiv Dingra said, “WAT’S your Big Idea are ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas.”

    Dentsu Aegis Network chairman and CEO – south Asia Ashish Bhasin said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

    The selected winners will be rewarded monetarily and a job guarantee.

  • WATConsult asks ‘WAT’s your Big Idea?’

    WATConsult asks ‘WAT’s your Big Idea?’

    MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).

    WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

    Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications.

    Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Dentsu Aegis Network chairman and CEO – South Asia, Ashish Bhasin, WATConsult founder and CEO Rajiv Dingra, Bestseller India CEO and country head Vineet Gautam, L&T Investment Management Limited’s Kailash Kulkarni; Reliance Jio chief digital officer Vishal Sampat, HUL’s head of oral care, Sashwat Sharma; Radio Mirchi EVP Head-Digital Initiatives Rahul Balyan, and Warner Bros. India senior director and network head of English entertainment, Rohit Bhandari, before announcing the winners.

    WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

    WATConsult CEO and founder Rajiv Dingra said, “WAT’S your Big Idea are ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas.”

    Dentsu Aegis Network chairman and CEO – south Asia Ashish Bhasin said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

    The selected winners will be rewarded monetarily and a job guarantee.

  • iProspect campaign features Olympians

    iProspect campaign features Olympians

    MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

    The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise. The campaign features:

    · Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete

    · Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver

    · Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder

    · Vinncent Ngyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter

    · Birgit Gerlinger, Director, SEA at iProspect Germany and fearless rock-climber

    · Gil Jones, CEO of iProspect Israel and keen drummer

    “The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” said iProspect global CMO Misty Locke.

    The campaign is focused heavily on native and social, will be activated across Facebook, YouTube, Instagram, Snapchat and Twitter, and will continue to focus on further staff members over the coming year.

    iProspect India CEO Vivek Bhargava said, “At iProspect India, our people are our backbone. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals.”

    iProspect is known for its innovative training and development initiatives, such as the world’s first Nextgen programme it launched with Google last year to offer tailored digital marketing training to its staff. Nextgen is in addition to iProspect University, a bespoke global online platform built by iProspectors for iProspectors that provides interactive content, webinars and certifications focusing on all digital, client leadership, and foundational personal skills development. Annually, more than 12,000 courses are completed by iProspect members.

  • iProspect campaign features Olympians

    iProspect campaign features Olympians

    MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

    The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise. The campaign features:

    · Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete

    · Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver

    · Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder

    · Vinncent Ngyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter

    · Birgit Gerlinger, Director, SEA at iProspect Germany and fearless rock-climber

    · Gil Jones, CEO of iProspect Israel and keen drummer

    “The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” said iProspect global CMO Misty Locke.

    The campaign is focused heavily on native and social, will be activated across Facebook, YouTube, Instagram, Snapchat and Twitter, and will continue to focus on further staff members over the coming year.

    iProspect India CEO Vivek Bhargava said, “At iProspect India, our people are our backbone. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals.”

    iProspect is known for its innovative training and development initiatives, such as the world’s first Nextgen programme it launched with Google last year to offer tailored digital marketing training to its staff. Nextgen is in addition to iProspect University, a bespoke global online platform built by iProspectors for iProspectors that provides interactive content, webinars and certifications focusing on all digital, client leadership, and foundational personal skills development. Annually, more than 12,000 courses are completed by iProspect members.