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Category: Digital Agencies

  • Communicate India collaborates with ‘JEANS FOR REFUGEES’

    Communicate India collaborates with ‘JEANS FOR REFUGEES’

    NEW DELHI: Communicate India, brand solution company recently collaborated with ‘JEANS FOR REFUGEES’, a charity drive that raises funds for the International Rescue Committee as exclusive media/ PR partners for the Indian market.

    As a part of the mandate, Communicate India is helping Johny Dar, the American artist and fashion designer behind ‘Jeans for Refugees’, to mark his presence in India through tactical media communication. The mandate entails strategic planning and leveraging communication across key media as well as getting on board leading Bollywood celebrities for brand collaborations.

    When a celebrity donates a pair of jeans, they are hand-painted by Johny Dar and transformed into a unique and exclusive work of art. The pieces are then exhibited and auctioned to raise funds for the International Rescue Committee – an organization that aids refugees and people whose lives are shattered by conflict and disaster.

    With support from over 100+ international celebrities including Ryan Gosling, Elton John, Salma Hayek, Sharon Stone, Cameron Diaz, Naomi Campbell, Victoria Beckham and Emma Watson, the artist has plans to collaborate and call for participation across India’s diverse portfolio of celebrities. The initiative already had sports star- Saina Nehwal and actor Randeep Hooda, as participants, before it entered the Indian market. The main aim of exploring India is to extend a collaborative arm towards the gamut of the exceptional names from the country.

    Communicate India founder and CEO Akshaara Lalwani, said, “Good values and good business go hand in hand. Through this campaign, our purpose is to go beyond the technicalities and delve into building a personal connect with the audience so as to fashion a positive change. We are proud to collaborate with JFR for an initiative that has already touched innumerable hearts and minds worldwide and are looking to create a similar galvanizing effect in India.”

    Johny Dar said, “It’s been an absolute pleasure working with Communicate India, and through them with prominent publications of India. We have been sincerely inspired by their dedication to communicating the depth and breadth of the initiative with an original and personal approach, and by sharing our message and work with the Indian audience at large. It is partnerships like this, that upholds our vision of equality, inclusivity and teamwork, which make ‘Jean for Refugees’ into a global movement, bringing us all closer to a brighter future.”

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  • Cash rules but urban Indian businesses record growth in digital payment: Kantar

    Cash rules but urban Indian businesses record growth in digital payment: Kantar

    NEW DELHI: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar, world’s leading data, insights and consulting company’s annual report on digital adoption and usage trends in India, ITOPSTM 2019 report indicate that about 42 per cent of urban businesses are aware of UPI/ eWallet as a means of receiving payments from their customers and about 29 per cent of them use UPI/ eWallet for receiving payments. The report further states that, given the size, close to half of the businesses using digital payments are in the retail segment and the ones relatively averse to digital adoption are travel, trade, transport, logistics and education. 

    However, in spite of the fact that about 29 per cent of businesses are accepting UPI/ eWallet, in terms of the share of total receipts of businesses, UPI/ eWallets account for only 6 per cent of the total receipts. Amongst businesses that adopt UPI/ eWallets users too, about 23 per cent of the total receipts are through UPI/eWallet.

    As per ITOPS 2019, cash continues to have the dominant share of the market. Across the entire market, the share of cash is currently 87%. However, amongst the users of UPI/ eWallet, the share of cash is much lower at 58 per cent. This indicates that businesses using UPI/ eWallet are also adopting other Digital Payment options in addition to UPI/ eWallets.

    Tier 1 cities of Delhi and Mumbai lead the adoption of UPI/ eWallets with about 45 per cent of businesses having adopted it. Interestingly, smaller cities like Rohtak, Haldia, etc. also show high adoption with more than one in every three businesses adopting UPI/eWallets though transaction volumes are low. This indicates the penetration of UPI/ eWallets goes beyond the larger cities and there is definitely a demand for merchant transactions in the smaller cities too which is driving businesses to adopt such services for their customers.

    Kantar executive vice president, insights division  Biswapriya Bhattacharjee stated, “UPI/eWallet and digital transaction has become almost a necessity in this pandemic-hit world. Indian businesses have started adopting UPI/ eWallets in a big way in recent times, having thrown into the deep end of the pool. Covid-19 is the worst of crises that our generation has witnessed and with no notes to refer to, Indian business entities are resorting to technology adoption, in order to stay afloat. Our idea of financial transaction has always been cash and that thought process has been very deep-rooted in our minds. We have seen the first round of adoption of digital payments post demonetisation. However, Covid-19 crisis has accelerated technology adoption amongst the urban businesses and digital payment receipts is at the core of this shift. Our data indicate that about a third of the urban businesses have started exploring the possibility of adopting digital payments for their business since the lockdown. We believe that this shift amongst businesses is here to stay as businesses realize the ease with which they can do their business, especially, in the urban cities.”

    ITOPSTM is an annual syndicated study of Kantar to determine the penetration, usage and profile of technology and digital products amongst Micro & Small businesses in Urban India. Launched in 1996, the study is in its 24th year. ITOPS 2019 covered about 7000+ businesses across 35 cities and urban locations.

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  • DAN Consult & MMA launch modern marketing confluence

    DAN Consult & MMA launch modern marketing confluence

    NEW DELHI: The Covid2019 pandemic has certainly catalysed the Indian media and advertising industry into becoming more digitally equipped. It has also influenced the sector to rethink its marketing approach. Thus, to drive transformations and thought leadership in this modern marketing space, Dentsu Aegis Network Consult (DAN Consult), the consulting arm of Dentsu Aegis Network (DAN) India, in association with Mobile Marketing Association (MMA), has launched the Modern Marketing Confluence (MMC) – a discussion series focusing on growth, changing consumerism and tech-enabled solutions across industries.

    For the record, DAN Consult and MMA launched the first edition of the confluence in June this year under the digital banner of MMC. Here, the inaugural chapter concentrated on three key areas – the role of a marketer in MarTech, the importance of first-party data strategy, the MarTech stack must-haves for a data-first organisation and future-readiness. The discussion, co-moderated by Lalit Bhagia, CEO, DAN Consult & Moneka Khurana, Country Head, MMA India, took a deep dive into how the role of a CMO has now changed to a CRO and/or a CTO. The panellists on the session included Ravi Santhanam, CMO, HDFC Bank, Gowthaman Ragothaman, CEO, Aqiliz and Yanay (John) Sela, CMO, Seeking Alpha.

    Now, the collaboration is ready to roll with the MMC series in alliance with industry experts and leaders to enable growth hacks, evangelism and education. It will also catalyse the adoption of relevant MarTech stacks. Additionally, DAN Consult and MMA have partnered with Google in a 3-part series, which will kickstart from 23 July. The series will enable insights from industry experts on responsible marketing with first-party data, D2C strategy and must-do MarTech investments.

    DAN Consult  CEO Lalit Bhagia said “At DAN Consult, we are committed to partner with CEOs and CMOs in this transitional journey where along with creativity and data, marketing tech also plays a huge part in an organisation's success. As a business, DAN Consult has been working on the forefront of this marketing transformation and the MMC series is our endeavour to showcase and drive thought leadership in this ever-evolving space.”

    MMA India country head Moneka Khurana added, “The Modern Marketing Confluence is for those looking for growth hacks in marketing and business transformation. As an industry body, we are enabling a platform to provide thought leadership and promote an agile, customer-centric, decentralised, people-powered, and technology-enabled ecosystem. Today’s CMO is responsible for so much more beyond traditional brand building, interpreting data, generating revenue whilst making the experience seamless for end consumers. The MMA is committed to drive modern marketing with MarTech being the central focus and hence, has enabled an advisory council comprising experts to shape the future of MarTech in India.”

    It is pertinent to note here that the Modern Marketing Confluence in its discussions will represent key sectors such as retail & consumer goods, BFSI & insurance, communication, media & technology, born digital organisations, automotive and discrete industries. Further, it will also focus on the implementations and implications of MarTech and the importance of marrying MarTech and AdTech (MadTech). 

  • Pocket Aces finds growth in brands seeking performance marketing

    Pocket Aces finds growth in brands seeking performance marketing

    NEW DELHI: The lockdown saw a double whammy – people stuck at home with an appetite for content and the inability to venture out and satiate that demand. While content creators tried to produce new and interactive content, this also gave an opportunity for brands to engage with online audiences by working with content creators. Pocket Aces VP sales and brand solution Vishwanath Shetty spoke to Indiantelevision.com on the new trends and shifts being observed in brand engagements in the pandemic and the change in consumption patterns among viewers.

    As everything went into lockdown, shooting from home emerged as a new trend. According to Shetty, “Working remotely has been a great learning experience for all of us as we experimented with different methods of production and created content that was lockdown-friendly. During this phase, we have been able to maintain a steady flow of operations over the last four months. Our first piece of content produced remotely along with a popular whiskey brand saw a phenomenal response. We garnered over four million views on Filter Copy and around 215,000 conversations, as well as an engagement ratio of about 5.78 per cent, which motivated us to know that we are on the right track.”

    There has been a different set of advertisers showing interest as well. “The lockdown has created a unique opportunity for brands to reach out to users through innovative ways and introduce new products specially catered to the needs of the hour. Ready to eat foods, dating apps, edutainment and ed-tech dominated this list. Fitness portals and health brands are actively promoting across channels. The new ‘big thing’ in the market today is Covid2019 insurance, a new offering from insurance brands, which is being widely advertised,” he shares.

    “A lot of other large companies are also moving budgets internally, to promote relevant products, while staying sensitive to the situation at hand.  Food delivery aggregators and services have also increased their marketing and advertising activities. While on a less grand scale, festive sales will still take place, which will, of course, be boosted across channels. So, advertising spends while reduced in some areas, have gone up in others,” he adds.

    Shetty asserts that it would be wrong to say that there has been absolutely no impact of the pandemic on the advertising industry. “Across the board, we have seen spends on OOH, TV, and others significantly drop. As brands and channel partners, we need to relook at our strategies and create value propositions that are mutually beneficial. Essential services and technology-powered brands will be drivers of the economy this year and will be the ones to invest in advertising. Brands are now focusing more on performance marketing, which is the need of the hour and this will continue to drive conversations and spends during the festive season and the rest of 2020.”

    He shares that the second season of Firsts was entirely shot at the actors’ homes, and they saw 30 per cent more views than the first season. “As a result of the success, brands saw this as a good opportunity to engage with their target audiences and in this manner, we continue to produce short format shows. The more such content we uploaded, the higher our engagement rates went, even touching over 13 per cent.”

    The brand's content channels have seen an overall 20 per cent rise in figures. Shetty shares, “The increase in views can also be attributed to curiosity, as audiences were exposed to new formats, which piqued their interest, and contributed to the success of our lockdown content.”

    Pocket aces eSports platform Loco has seen a huge uptake when it comes to the amount of content being streamed. Partnerships with influencers too brought in new users, and today it has 24 million registered users with an average time of 30 minutes spent on the app.

  • OkCupid’s digital campaign #AllyOfLove in the times of virtual dating

    OkCupid’s digital campaign #AllyOfLove in the times of virtual dating

    NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it. The dating platform, OkCupid recently celebrated pride month 2020 with a lot of conversation-starting campaigns. It launched #AllyOfLove that celebrates all types of love, especially queer, and holds up the belief that everyone across genders and sexualities deserves to experience love equally. 

    While planning for the campaign, the dating platform came across interesting data and user insights which indicated how progressive and welcoming the OkCupid community is while spotlighting the need to rally around members of the LGBTQi community and show them support.

    “For the month of pride, we wanted to understand our users’ views both within and towards the LGBTQ community. The data has been gathered through questions on the OkCupid app which new and existing users answer to inform the app AI to be introduced to meaningful and compatible matches. With 18 sexual orientations, 22 gender options and over 3000 questions on the platform we make sure you are matched with people on the same wavelength as you to help you to make meaningful connections,” shares OkCupid CMO Melissa Hobley.

    This year, with social distancing, pride parades across the world have been cancelled, taking away an avenue for the community to celebrate their identity and for the larger populace to show their solidarity. To continue the celebration of individuality even if it means from a distance, OkCupid’s pride campaign this year encouraged people both from the LGBTQ+ community and cis-heterosexual members to be an #AllyOfLove.

    “The campaign establishes the fact that at the heart of it, all of us are not very different. Across gender identities, sexual orientation and geography, our desire for love and the need to overcome societal odds are the same because it is so fundamentally human. Some of us, however, find it more challenging than others because of generations of prejudice. We wanted to further amplify queer voices with the motive of gathering solidarity and showing what being a true #AllyOfLove means. Hence, through this campaign, we urge everyone to stand up for love. It’s easy, it’s natural. Be an #AllyOfLove,” she says.

    The campaign which received an overwhelming response with over 1.72 million views and counting. The campaign was amplified on OkCupid India's social and digital pages – YouTube, Instagram and Facebook. To further spread the word, the platform partnered with influencers such as Ankush Bahuguna, Benafsha Soonawalla, Ankita Kumar, Amala Paul and Reba John who answered questions on the theme of ‘Never Have I Ever’ game as was done in the campaign and declared themselves an #AllyOfLove.  

    During the pandemic, it found that millions of users are readjusting their dating lives. “We found out that matches on OkCupid have increased by 10 per cent worldwide since March 2020 – and conversations have increased over 20 per cent. In India, we witnessed a 26 per cent increase in conversations and a solid 12 per cent increase in matches on our platform,” says Hobley.

    There’s also an increase in virtual dating. What would have been a casual coffee date or romantic dinner date night or long drive is now long hours of chatting, video calls and FaceTime, leading to meaningful conversations that spark an emotional connection – all from the safety of our comfortable homes.

    “We at OkCupid believe that this form of virtual dating is ushering in a new era of ‘slow dating’ that’s been welcomed by singles. Around 85 per cent of users on OkCupid believe it’s important to develop an emotional connection before a physical one, so the switch to virtual dates has allowed these emotional connections to thrive,” she says.   

    There is less pressure on people to dress up for a date or hurry through knowing each other, which has brought back the best parts of courtship, says Hobley. By slowing down dating, millennials are discovering love through long, meaningful moments apart. 

  • IndusInd Bank launches redesigned website to enhance customer experience

    IndusInd Bank launches redesigned website to enhance customer experience

    NEW DELHI: IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones and tablets. 

    The website is equipped with best-in-class design principles and is powered by the latest version of one of the leading quadrant content management platforms – Adobe Experience Manager. 

    The all new website enables users to seamlessly navigate through the various products and services of the bank, thereby enabling the bank to curate its offerings based on their preferences. The new website also comprises several features that aim to offer users, who are visually impaired with a smooth browsing experience.

    IndusInd Bank EVP and head – marketing & retail unsecured assets Anil Ramachandran said, "This is another key  step forward from a brand perspective as the customer experience in this critical touchpoint, has been significantly enhanced . The layout and navigation delivers a simple and visually pleasing platform for the customer. At IndusInd we are committed to simplifying banking for our customers towards making every interaction with the bank more convenient . The launch of the new website is a testament to this commitment, and we are sure our customers will truly appreciate the fresh new look and simplified navigation."

    IndusInd Bank head direct banking Ritesh Saxena said, “For our bank, the adoption of digital has been a part of our DNA for a while now, and we have been focused on using digitisation and technology towards simplifying and making banking convenient for our customers . The launch of the revamped website is a step towards the same direction, which helps us to understand the needs of  customers better and offer them with a unique, unparalleled channel of interacting with the Bank.”

    IndusInd Bank chief information officer Biswabrata Chakraborty added,  “IndusInd Bank has implemented the Corporate Website on the enterprise class enterprise content management system from Adobe. The bank wanted to provide the best-in-class experience to its customers and decided to revamp its website end to end. The new website has been optimized for SEO and therefore improves brand salience. The site has been implemented on the latest version  of the Adobe Experience Manager which will offer users with a unique browsing experience.” 

    Indigo Consulting chief digital officer Krishna Chandaluri said, “All of us here at Indigo Consulting are extremely proud of our long-term relationship with IndusInd Bank. We began this transformation journey with IndusInd Bank together and are really committed to always stay deeply invested in this partnership to bring state-of-the-art technology, best creative and strategy talent and world-class processes to continue deliver delight for all IndusInd Bank customers. I also specially thank all core-team members at IndusInd Bank IT, technology and marketing for their guidance and support during this strategic project delivery period.” 

    Some of the key highlights of the website are:

        Customised experience –  The website understands the need of a user and tries to display content based on the user's behaviour. It also helps the Bank to curate offers based on the customer’s profile and preferences.

        Better visual appeal – Bigger banner placements across the website including product pages, enhances the visual appeal and makes information consumption easier

        Adjustment of Font size – This particular feature allows the user to increase the font size in order to make the page more readable. This is done in a way that the design does not get distorted while increasing the font size.

        Alternate text for Images – All images on the website have alternate text embedded along with it. This helps users who are visually impaired to navigate the website using specific in-built reader tools in a seamless way.

        Improved Navigation – The new website adopts an imagery driven look and provides a simpler navigation experience which is suitable for all kinds of devices. 

    Indigo Consulting, the leading digital business and marketing transformation company of the Publicis Group has been a digital partner of IndusInd Bank for more than five years and was given the mandate for this customer experience transformation by the bank. 

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  • Havas Media Group launches new social equity private marketplace

    Havas Media Group launches new social equity private marketplace

    NEW DELHI: Havas Media Group today announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses.

    This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognising the need for equitable treatment of businesses that are traditionally underrepresented in the marketing industry.

    “In a time where consumer and client sentiment is focused on social action in many forms, we felt it was important to launch a product that allows clients to take positive actions with their media spend as desired, just like a bank can create or manage socially responsible funds. Our role is to advise clients of the opportunity to support these businesses in a system that previously did not make it easy for brands to support minority-owned companies,” said Havas Media Group global CEO Peter Mears. “Today, it’s just as important where a brand shows up as what they have to say.”

    Mears said the new global offering stems from Havas Media Group’s core strategy to “make a meaningful difference to brands, businesses, and people,” and its mission to understand the most “Meaningful Media”—the media channels, moments, and brands that really move consumers to action. Media that is trusted, engaging, and influential has the best chance of helping brands reach an engaged audience.

    “As an agency that is built on delivering the best possible Media Experience and has invested in and investigated what we call ‘Meaningful Media,’ we do not believe that all impressions are created equal,” Mears said. “We also see that it is our duty to provide clients with alternative routes to reaching and engaging consumers if media spend is divested from one platform or partner into another. This is just one step we are taking within our own business. We have more work to do as an agency and industry when it comes to diversity and equity.”

    “As an industry partner, we would encourage media businesses to be ‘meaningful’ in every sense—from the brand safety they provide as media partners, through to their corporate behaviours as organizations,” said Havas Media North America, EVP and head of Biddable Media Andrew Goode. “We could not be more excited to launch this program first in the US before expanding to our global clients.”

    The rollout will begin in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout to international markets is planned for later this year.

    “We’re very pleased to have the opportunity to support Black, Indigenous, POC, and

    LGBTQ+ businesses and media partners through this marketplace and commend Havas Media for establishing this platform. This initiative will be important across our North American business,” said Michelin North America, VP Communication and Brands – Edna Johnson.

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  • Tonic Worldwide launches personalised video marketing solution for brands

    Tonic Worldwide launches personalised video marketing solution for brands

    NEW DELHI: Tonic Worldwide, a digital-first creative agency, has launched an AI-driven Personalized Video Marketing Solution for brands, as an extension of its already existing snackable video content division 'TWIP' – Tonic Worldwide Intuitive Programming. The collaboration with Vidz.ai will enable TWIP to extend customisation and personalisation in videos under TWIP.

    Personalisation adds more context and relevance to brand videos and is key to helping them grab more and more eyeballs as well as increasing engagement. Realising the potential for such hyperlocal customised videos, Tonic Worldwide’s TWIP will now create and distribute numerous such custom-made videos in seconds, for brands. TWIP is also built to deliver a seamless experience for brands, right from personalized video content creation & interaction to dissemination & detailed watch analytics powered by Vidz.ai. 

    Tonic Worldwide chief business officer  Sudish Balan says, “In the new normal, video content consumption has drastically increased on all platforms. Brands and businesses are gearing up to make up for the lost time and as agency partners we would want to equip them with effective and agile solutions. This mass personalization of videos with AI enables us to do that and can play a great role in garnering consumer trust and attention, as well as make it contextual to their needs and interests. This personalized video marketing solution can also be used to enhance effectiveness at every stage, right from awareness to action.” 

    Adding to this Vidz.ai Partner & co-founder   Rajesh Goyal says, “Marketing is transforming rapidly in the digital world. Vidz.ai is happy to partner with Tonic to enable them with Hyper personalisation, customization in videos. This will enable brands to have a seamless customer experience with video interaction and stay true to TWIPs promise of ‘Intuitive’ communication backed by customer data.”

  • The Advertising Club’s digital debate series “VICE & VERSA” set for a game changer discussion

    The Advertising Club’s digital debate series “VICE & VERSA” set for a game changer discussion

    The Advertising Club recently announced an immersive and engaging digital debate series VICE & VERSA – A tri part novel series of exciting Debates on subjects where the jury is still divided on the answer. Reckoned for its role in driving the advertising and media industry’s growth agenda through various initiatives the digital debate series was announced to create an idea exchange platform that  that debates on key issues and  challenges faced by the marketing fraternity in the current times. Moderated by renowned journalist Sonali Krishna, the 2nd debate of VICE & VERSA will see Roshan Abbas, Managing Director, Encompass and Co-founder Kommune and Swapan Seth Founder of This Content go face to face on if the Epitaph of classical advertising is already written? 

    The second debate under the said series is set to be held on Saturday, 4th July 2020 at 6.15 pm. The Live streaming will be done on ZOOM, YOUTUBE and FACEBOOK

     The 1st part of the debate “BRAND PURPOSE – RESPONSIBLE OR OPPORTUNISTIC garnered a tremendous response with some of industry’s best thought leaders discussing the need and importance of brands to serve  the community and demonstrate altruistic intent, thereby generating significant patronage and equity along the way.  The upcoming debate will see very insightful and thought-provoking discourse on the polarizing and relevant discussion of if classical advertising as we know it is nearing its end with the emergence of digital, experiential, and other novel marketing formats. 

    Speaking about the 2nd debate ‘Partho Dasgupta, President, The Advertising Club said said “The digital debate series have been curated with the vision of facilitating stirring conversations and insights on the most burning issues set to impact the future course of the marketing and advertising industry.”
    He further added “With the changing brand ecosystems and consumer preferences, advertising as we know has had to evolve and adapt to the new normal. AI, Analytics and Digital have transformed the way brands engage and communicate with its consumers. At this point of inflection what role can classical advertising play, if any, in helping brands achieve its objective of building resonance?  I am sure that Roshan and Swapan in the upcoming discussion will bring to fore some thought-provoking ideas and views on this immersive and critical topic that is core to the future of the advertising industry.” 

    The Advertising Club continues to play a transformational and catalytic role in developing the industry practices and facilitating category growth by providing stirring knowledge and ideas exchange platforms like Marquees, Goa Fest, Effies, Emvies  and now the digital debate series VICE & VERSA amongst others. 

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  • Media Moments launches new vertical for banking & finance sector

    Media Moments launches new vertical for banking & finance sector

    NEW DELHI: Media Moments, a marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies, has recently announced the launch of its new business vertical that intends to offer brand building, digital and creative expertise to banking and financial sector (BFSI).  This new move comes after demonstrating 11 years of success in offering innovative marketing and communication services to a bouquet of global brands across consumer tech, consumer durables, fashion, real estate, retail and ecommerce space.  

    Over the last few years, digital technologies have transformed the BFSI industry globally. Digital transformation in the sector has led brands in banking, finance and insurance sectors to reach and interact with customers on a broader aspect, through technology, integrated apps, and digital channels. Hence aligning digital strategies to customer lifestyle/touchpoints through intelligent marketing solutions & advanced analytics that offer personalised experiences has become a prerequisite for brands in the financial sector. With a dedicated team and budget to grow themselves digitally, these brands require expert consultants who not only guide them towards digital growth but also help them execute and implement these strategies successfully. 

    With this new vertical, Media Moments aims to bridge this gap and vows to offer the highest impact marketing strategies and measurable financial marketing solutions for search engine optimization (SEO), pay-per- click advertising (PPC), content marketing, data analytics and marketing automation, video Marketing and integrated marketing.  This narrow focus and specialised service offering will help the agency to remain on the forefront of industry trends in the BFSI sector and easily integrate with the brand's existing marketing teams.

    Media Moments, MD- Sandeep Sreekumar said, “Broad sectors like BFSI cannot be treated as other sectors, they need expert support to help in disruption and growth strategies. With this new vertical we aim to solve such business growth challenges and work with C-Suite executives to curate solutions and strategies that perfectly blend business goals with new age digital techniques. With this narrow focus on the BFSI sector, we also bring immediate value, in-depth knowledge and expertise from our experience of working with renowned brands in the sector over the years.”

    The new division will be led by a team of experienced strategists, analysts and creative professionals who are experts in the BFSI domain.

    Sandeep added, “The launch of new vertical is part of our aggressive plan and long term growth strategy. Over the last 11 years, we have developed a deep consumer understanding and delivered award winning integrated campaigns, AI based solutions, consumer centric ad films, videos and offered end to end digital solutions for brands across categories. We are very excited with this new launch and look forward to delve deeper into the sector and help brands improve their digital performance."

    Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering trailblazing marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative & Branding, Digital, Marketing Automation, Media Influencers and Branded Communities Strategic Communication & PR equips them to be a valued partner. The company has successfully counselled brands like Aditya Birla Group, Prestige Group, Salarpuria Sattva, Himalaya Men, Myntra, TCL, VLCC, Max Fashion, Reliance Trends, One Plus, Globe Capital, Blackberrys Fashion, LOccitane and others to name a few.

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