ITV

Category: Digital Agencies

  • Madison Digital promotes Chintan Soni and Kosal Malladi to VPs

    Madison Digital promotes Chintan Soni and Kosal Malladi to VPs

    New Delhi: Madison Digital on Friday announced the promotions of Chintan Soni and Kosal Malladi to vice presidents.

    Soni joined the organisation in September 2013, while Malladi joined in 2018, and both have played an instrumental role in the growth and success of Madison Digital, the organisation said in a statement.

    “Chintan and Kosal have been a great asset to the Madison Digital team, with the same vision of growing the vertical and taking business to greater heights. Year on year, they have been delivering exceptional results and we couldn’t be happier to give them the much-needed promotion they deserve,” said Madison Digital CEO Vishal Chinchankar.

    Soni has an overall experience of 16 years, and has played an integral role in building the digital products and the performance and data division. “Being a part of Madison Digital has been a thrilling experience. It’s exciting to build digital products which solve gruelling challenges faced in performance/brand marketing. Our focus will be to keep strengthening our proprietary products,” he said.

    Malladi comes with over 15 years of experience, and returned to Madison Digital in 2018, and has been a mentor in the Madison Digital team. “Madison Digital is growing and I’m happy to be a part of a team that’s creating waves in the digital space. With the support of the entire Madison team and our clients, we intend to grow business and do some exceptional work,” said Malladi.

  • Alcohol digital ad spend grows to 24% in 2020

    Alcohol digital ad spend grows to 24% in 2020

    MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the ad market as a whole, as brands recover from a much steeper drop last year, according to a report by media agency Zenith published on Monday. Alcohol advertising will then grow roughly in line with the market, with 4-5 per cent annual growth in 2022 and 2023.

    Pandemic forced the alcohol ad spend to move online

    Alcohol brands have historically been slow to commit to digital advertising, devoting less than half as much of their budgets to it than the average brand in 2020. This is changing rapidly now. The closure of hospitality venues meant that brands needed a new route to market. Breweries, distilleries, bars, and restaurants diversified into direct-to-consumer shipping and takeaway drinks, facilitated by e-commerce, and advertised heavily on digital media, particularly social media. Alcohol brands increased their spending on digital media from 21per cent of budgets in 2019 to 24per cent in 2020. Seeking to create compelling brand experiences at home instead of at the bar, drinks companies invested in owned assets such as brand websites and educational content. Spirits brands were particularly prominent, using influencers and trade partners to teach consumers to mix their cocktails, for example.

    “Spirit brands have surpassed beer brands in terms of sales value by offering more premium experiences and rituals around their product and serve,” said Zenith global chief strategy officer Ben Lukawski. “With the pandemic taking audiences away from the on-trade we have seen a greater emphasis on bringing these premium experiences in the home through owned digital content.”

    Consumers are now much more aware of the available options for buying alcohol online, and alcohol brands now have distribution networks in place to supply them. Zenith expects brands to expand their digital advertising to support alcohol eCommerce even after pubs and restaurants are fully open, fueling 9.2per cent annual growth in digital ad spend between 2019 and 2023 when digital advertising will account for 30per cent of alcohol advertising budgets.

    Adspend on Television & OOH less effective

    Alcohol brands traditionally rely heavily on television and out-of-home advertising, spending twice as much on television as the average brand and nearly four times as much on out-of-home. Alcohol brands devoted 49 per cent of their budgets to television in 2020, compared to 24 per cent for the average brand, and 19per cent to out-of-home advertising, compared to 5per cent. This tactic has become less effective as audiences shift to digital media, though, particularly the young consumers most likely to visit a new bar and try out a new drink.

    Zenith predicts alcohol brands will reduce their expenditure on television by 2.4per cent a year to 2023, compared to the 2019 baseline, as traditional broadcast audiences continue to shrink. Out-of-home advertising, by contrast, will grow by 1.1per cent a year, even taking into account the pandemic-induced reduction in foot and road traffic. Television’s declining reach makes out-of-home ubiquity even more valuable.

    Alcohol advertising to recover from 2020 decline by 2023

    Alcohol advertising shrank nearly twice as fast as the overall ad market in 2020, falling by 11.6per cent compared to 6.4per cent of the market as a whole, Brand finances were squeezed by reductions in consumption volume, the average price per drink, and profit margins. With bars, pubs, and restaurants closed, consumers drank less alcohol and bought the drinks they did consume from shops where they cost less, with a much lower mark-up. Brands cut back their marketing sharply to protect their bottom lines, and their combined ad spend fell from $7.6bn in 2019 to $6.7bn in 2020.

    Brands are now bringing money back into the market as vaccine programmes have consumers socialising in person again, and the hospitality industry has begun to reopen. But the return to normality will be slow, and alcohol ad spend will still be 8per cent below the 2019 level by the end of 2021, at $7.0bn. Zenith does not expect alcohol advertising to exceed the pre-pandemic peak until 2023 when it will reach $7.7bn.

    “The alcohol industry has suffered more from the pandemic than most, and that was reflected in the steep drop in ad-spend last year,” said Jonathan Barnard, Head of Forecasting, Zenith. “The recovery won’t be as dramatic as the downturn, but investment in digital communication will drive steady growth in alcohol advertising for the next few years.”

  • Essence Impact to accelerate digital transformation for non-profits

    Essence Impact to accelerate digital transformation for non-profits

    NEW DELHI: Global media agency Essence has green-flagged its pro-bono initiative Essence Impact, that aims to help non-profit organisations raise greater awareness, attract more donations, and recruit new volunteers via their websites to support their causes and effect accelerated change.

    Essence Impact was introduced during the Covid2019 pandemic to aid non-profit organisations in their digital transformation, as many historically depended on tentpole physical fundraising events for their operational needs. As part of the initiative, Essence helps eligible charities apply for Google Ad Grants which provides up to $10,000 per month of in-kind search advertising. Leveraging Essence’s best-in-class digital, data, analytics, and technology capabilities, the agency also assists organisations in setting up, managing, and optimising their advertising campaigns to drive traffic to their websites. The Essence team comprises diverse employees who volunteer and contribute to the initiative in roles including business development, client services, marketing, media activation, and project management.

    Originating in APAC, Essence has since piloted Essence Impact for ACRES which supports animal protection; Bethesda Care Services which serves children, youths, families, and the elderly in need in the community; Club Rainbow which supports and empowers children with chronic illnesses and their families. Following a discovery meeting with these organisations, Essence created Google Ads campaigns targeting local and regional audiences, and set up keywords, ads, and bidding based on the agency’s best practices for clients. Essence further partnered with the charities to optimise the campaigns and expand reach to attract more visitors to their websites, and continue to collaborate with them to improve visitors’ onsite experience through website audits and conversion rate optimisation.

    Essence AVP – client services APAC Matt Holland, who leads Essence Impact in the region, said, “It has been challenging times for charities amid Covid2019 and its resulting lockdown restrictions, as the organisations have not been able to carry out their usual fundraising events. Essence Impact is supporting charities to” help drive increased awareness, donors, and volunteers online, as the organisations pivot their activities to be more digitally-led.”

    With Google Ad Grants available in 68 countries around the world, Essence aims to roll out Essence Impact across APAC and globally via its network of offices.

  • Logicserve Digital launches predictive analytics tool Traffic Cost Predictor

    Logicserve Digital launches predictive analytics tool Traffic Cost Predictor

    NEW DELHI: Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding media spend wastage. To materialiwe this goal effectively, Logicserve Digital has launched Traffic Cost Predictor (TCP), a unique tool that could uplift media plans with predictive analysis. This tool makes use of historical data from Google Analytics and monthly spends to predict the results of the media plan. 

    TCP is very easy to use, and it is expected to showcase interrelationships between different channels too. Currently, the beta version of TCP is available for free. 

    This predictive analytics tool is completely data-driven and is not based on individual opinions. Even though designing impactful future campaigns by analysing available historic data is time-consuming, TCP will make it all possible in a fast and efficient manner. The tool has a guided user interface (UI), and it also offers a simple, hassle-free data upload process. 

    Some ways in which TCP can assist marketers are:

    ·Understand the correlation between paid and non-paid activities for effective media planning

    ·Analyse, optimise and present varied media plan options

    ·Reduce dependency on statistical experts to predict media plans

    ·Quickly predict traffic and performance

    ·Visualise the effect of paid media spends on organic and direct traffic

    ·Generate improved media plans for maximum efficiency

    "We have often noticed that a lot of marketers want to make the most out of their data and use it for designing future strategies. However, the management, analysis, and interpretation of useful insights can be a tedious job. This is exactly what pushed us to work on a solution that can solve this concern easily, quickly, and without having to put a lot of manual effort,” said Logicserve Digital founder and CEO Prasad Shejale. 

    He went on to elaborate that TCP is carefully designed by experts to help marketers use the data aptly and design impactful strategies that can assist them to reach marketing goals.

    Logicserve Digital senior VP-digital analytics and consulting business Vinay Tambole revealed that they have developed TCP by keeping in mind the pressing concerns of marketers.

    "It’s time-saving and will also avoid any unnecessary marketing spends. The simplistic design, easy navigation, and the ability of the tool to showcase the impact of varied combinations of the media mix in just a few seconds make it a must-have tool for every marketer. While it saves a lot of time and manual efforts, it is able to make predictions that can deliver positive returns in the future. We are very happy to launch TCP and will continue with our efforts to curate solutions that can simplify the life of brands as well as marketers in this hyperconnected world," he detailed. 

  • Marketers hopeful about consumer spending in 2021, advertising to regain normalcy by 2023

    Marketers hopeful about consumer spending in 2021, advertising to regain normalcy by 2023

    MUMBAI: As the entire world went into sleep mode in 2020 due to the Covid2019 pandemic, the marketing sector faced a drastic setback. According to a recent FICCI-EY report, 2020 was a watershed year for advertising spends, as the industry slowed down by 29 per cent, the highest one-year drop ever witnessed in the history of Indian advertising expenditure. 

    Traditional media faces setback, digital media stays intact

    The Covid pandemic resulted in a drastic shift in the consumption pattern of customers, and being home-stuck with more time on their hands, many people started showing increased dependency on the internet before making any buying decisions. As a result, advertising in traditional media de-grew by 37 per cent in 2020. However, digital media remained flat, and was not badly affected by the new market trend. 

    Print media and radio, which were already on a downwards trajectory, continued to de-grow in 2020 as they lost some consumers due to reverse migration, cost-cutting, and changing habits. According to the FICCI-EY report, most of these lost consumers may eventually return as the market continues to grow, but some portion of the earlier consumer base will turn out to be a permanent loss. 

    Due to the decreased mobility of customers, OOH (out of home) and radio were also impacted. As people started maintaining strict social distancing measures, the experiential industry comprising events and cinemas too declined last year. 

    Marketers optimistic about 2021

    Even though the industry faced an unprecedented setback in 2021, marketers believe that advertising will grow by 27 per cent in 2021, and it will regain its earlier level by 2023. 88 percent of marketers believe that consumer spends will increase in 2021, while 12 per cent claim that it will stay the same. 

    As consumer spends are expected to increase in 2021, marketers believe that ad spends will also witness a rise this year. According to the report, 66 per cent of marketers expect that their ad spends would increase in 2021. However, 10 per cent of the marketers suggest that ad spends will reduce by over 10 per cent in 2021. 

    There are several factors that play their crucial role in determining the increased ad spends, and it includes key sporting events that include the Indian Premier League, Asia Cup, ICC T20 World Cup, and Olympics. Apart from these big-ticket events, several upcoming launches in the automobile sector, elections, growth of OTT, and mobile gaming could also contribute to rising ad spends in 2021. 

    In the meantime, the Covid crisis has accelerated direct-to-customers (d2c) initiatives in 2020. Most marketers enabled e-commerce channels during the lockdown, and even began to spend money to promote the same. Marketers during the lockdown period also experimented with online events, apps, communities, and martech. 74 per cent of the marketers expect to spend over 20 per cent of their spends on digital media, a sharp rise from 45 per cent of marketers last year. 

  • TheSmallBigIdea wins social media duties for ALTBalaji

    TheSmallBigIdea wins social media duties for ALTBalaji

    MUMBAI: Full services digital marketing agency, TheSmallBigIdea has won the social media duties for Balaji Telefilms' subscription based video-on-demand platform – ALTBalaji.

    As a part of the mandate, TheSmallBigIdea will focus on leveraging ALTBalaji’s existing presence on social media platforms to reach out to newer audiences. In addition to this, the agency will be responsible for strengthening the brand’s social position through neo-social platforms like Moj, Taka Tak, Chingari, Roposo and through online database platform, IMDb. The agency will also focus on conceptualising and publishing content, and engaging with influencers on social media platforms to create a buzz around the new shows.

    “The vision is to mimic ALTBalaji’s content gene code on social – to push boundaries. We are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same,” said TheSmallBigIdea co-founder and CEO Harikrishnan Pillai.

    AlTBalaji SVP- marketing, direct revenue & analytics Divya Dixit said TSBI’s social media strategies, topical creatives, and amplification on social media are insightful and commendable. "We believe that TSBI's creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences,” she added.

    In alignment with ALTBalaji’s objective, TheSmallBigIdea through its collaboration with Mayur Jumani garnered 247K organic views for three of their recently launched shows titled Hello Jee, Dev DD and Bang Baang.

  • Influencer marketing ready to explode in India: ClanConnect’s Kunal Kishore Sinha

    Influencer marketing ready to explode in India: ClanConnect’s Kunal Kishore Sinha

    MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and took off during this tumultuous period. One such business was ClanConnect, a start-up born during the lockdown. Inspired by the growing investor interest in the digital and influencer marketing sector and the sustained visibility of brands on it during the lockdown, the ClanConnect team decided to take the plunge six months earlier than they had initially planned. In an in-depth conversation with Indiantelevision.com’s Anupama Sajeet, ClanConnect COO and co-founder Kunal Kishore Sinha talked about the booming influencer marketing industry, the impact of the recent ASCII guidelines, and how the fledgling firm plans to transform the digital marketing landscape with artificial intelligence and machine learning.

    Edited excerpts:

    On ClanConnect’s business model and what it means to be ‘India’s only AI-driven influencer marketing agency’.

    Influencer Marketing (IM) is in its infancy in India right now. It has opened up lots of opportunities for brands to connect with their consumers. But, it remains largely unorganised, which also led to fraudulent activities as creators began exploring unethical means to increase their followers. There was no scientific method to decide which influencer would be most suitable for a brand or campaign.

    We started ClanConnect to make this entire process more scientific with the help of machine learning. We came up with a marketplace where a brand has all possible tools to discover the right influencer for its campaign, engage with them online and also help them to manage its entire end-to-end campaign in an automated form.

    The technology engine is an amalgamation of some of the leading influencers across scale, categories, and geographies. Our AI recommendation tool can pull out any data point of any influencer with a following of more than 1000, across any geography in less than 24 hours. It also distinguishes between genuine and fake followers. We are trying to build an ecosystem where technology becomes the big differentiator.

    On the size of the influencer-driven market in India and globally.

    A global survey done by Business Insider on 5,000 marketers showed that 80 per cent of the marketers budgeted 10 per cent of their total advertising spend in influencer marketing. Globally, the influencer marketing spend was $9.7 billion for 2020 and it is expected to go up to $13.8 billion in 2021. It can be more in the case of some categories like online gaming. In 2019, the ad spend on gaming influencers in the US was $849 million. In India, companies engaging in mobile phones, automobiles, fashion, lifestyle, entertainment use a huge chunk of their ad spend on this segment.

    Two platforms have emerged in a big way – Twitch, an online game streaming company, and TikTok, though the latter has been banned in India. There are Indian companies like Rooter which provide a platform for online gamers to stream their game. With the increasing number of user-generated content platforms, there will be more and more content creators and this will translate into more advertising budgets. So this market is only going to explode.

    On the Tiktok ban effect.

    We were going live with our Instagram and YouTube and our next platform was TikTok. But, by the time we were ready with the TikTok platform engagement, it was banned and our six months of technology development work went down the drain. By far, TikTok is leading in the global IM space in terms of ad marketing spend. We are hopeful that other equivalent players will emerge. In short video format, we already have Instagram Reels, Mitron, Chingari, Moj, and some other local players. Each of them has some share of the market. The scale of the market is huge and I am sure brands are not going to wait to invest in it.

    On the new ASCII guidelines and challenges it entails for the industry.

    ASCII came out with these policies because they realised that influencer marketing was becoming a mainstream advertising space. We welcome this move because it highlights the potential of this market. We do not expect the guidelines to affect the influencer business per se, because most influencers anyways tag the brand while sharing a post. Instagram had, in fact, started this concept of tagging the brand when it’s a paid content much before ASCII came out with the policy.

    Also, I do not think any brand wishes to short-change their users by pushing something as organic when it’s a paid content. The influencers too want to ensure authenticity in their content. Now, if the influencer can provide visibility and awareness to a product that helps translate into sales, it generates RoI. It does not change if they mark it as a sponsored content. I believe this is going to help the market to become better. The problem, however, lies in implementation as there is still a grey area as to what is organic and what is paid content. How will you define the transaction between two parties when it’s a self-regulatory guideline? That will be a challenge for ASCII.

    On the way ahead for digital IM trend for consumers and brands.

    We are starting to see brands – be it hotels or cruise companies – who want to get their customers back after a year of bad business and less revenue. But they want to do it at a cost that has a larger RoI. They are following a cautious, focused approach. We have also had brands that had not experimented with influencer marketing until the lockdown happened. They saw the impact of the campaign on digital and increased their budget for influencer marketing.

    There are many young start-up d2c (direct to customer) brands, whose influencer spend is as much as 50 per cent of their total marketing spend. This is only going to grow. The pandemic opened up opportunities, which were previously not considered by the brand managers. Even in a back to pre-Covid scenario, the immersive valuation that an influencer could bring about a product or service would be difficult to achieve through say, an outdoor campaign, internet banner, or a newspaper ad. So there will always be space for all categories of advertising, including influencer marketing, in times to come. And just like digital marketing fought for its place in the past, this is a digital disruption that will eventually become the mainstay.

  • Clash of the tech titans: it’s now Google Vs Microsoft

    Clash of the tech titans: it’s now Google Vs Microsoft

    MUMBAI: Google’s Global Affairs senior VP Kent Walker has lashed out at software giant Microsoft in a blog post, accusing it of “reverting to its familiar playbook of attacking rivals” and “lobbying for regulations that benefit their own interests”.

    This was after his counterpart Microsoft President Brad Smith dissed Google’s business policies while testifying before the United States congressional subcommittee hearing on the Judiciary, Subcommittee on Antitrust, Commercial, and Administrative Law. Microsoft later also published the transcript of Smith's testimony on its blog titled ‘Technology and the Free Press: The Need for Healthy Journalism in a Healthy Democracy’, where he blamed Google's business model for "devouring" ad revenue on which news groups rely.

    The heated war of words between the two conglomerates comes after Microsoft backed legislation that could force big tech companies in the US like Google and Facebook to pay to feature news on their platforms. Google and Facebook have resisted mandatory payments, while Microsoft has taken a more collaborative stance, even going so far as to lobby for other countries to follow Australia's lead in calling for news outlets to be paid for their online content. A move opposed by both the tech companies.

    The software giant took on the search engine leader head on in its blog while talking about the accelerating crisis in news and journalism, that reflected the shift away from traditional advertising  to digital advertising, enabled by the emergence of the internet. It goes on to say, “While Google and Facebook have gained the most revenue from the shift to digital advertising, Google in multiple ways is unique. Google has been the biggest winner, capturing about a third of all digital advertising revenue in US in the last year.”

    It further adds, “Google’s full impact, however, is based not on its large numbers but its multiple roles. Google accesses and uses news in a way that is different from Facebook. More important, it is the dominant technology firm in virtually every corner of the digital advertising ecosystem. Google’s digital advertising business encompasses the entire internet. It enables Google to aggregate the content of others, attract users, harvest their data, and then directly target them with ads at an unprecedented scale.”

    Only stopping short of suggesting that it has “unlawfully” built up its business, it concludes by saying, “Google’s business model is fed by the very content that these ailing news organisations create.”

    Google, on its part, has launched a scathing counter-attack saying it was “no coincidence” that Microsoft’s interest in attacking the tech company came “at a moment when they’ve allowed tens of thousands of their customers-  including government agencies in the US, NATO allies, banks, non-profits, telecommunications providers, public utilities, police, fire and rescue units, hospitals and, presumably, news organisations – to be actively hacked via major Microsoft vulnerabilities.” This was in reference to the SolarWinds Hack ransomware attack, which has left several companies reeling across the world.

    The search engine colossus further states, “This important debate should be about the substance of the issue, and not derailed by naked corporate opportunism”, while also declaring Microsoft’s claims about Google’s business and how it work with news publishers are “just plain wrong”. It concludes by saying, “Microsoft’s attempts at distraction aside, we’ll continue to collaborate with news organisations and policymakers around the world to enable a strong future for journalism. “

  • Group M research reveals consumers affinity for latest tech

    Group M research reveals consumers affinity for latest tech

    NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the latest technology.

    Conducted by GroupM’s Live Panel in December 2020, this original research looks at the importance of new technology in consumers’ lives. The agency surveyed 1000 US consumers on their attitudes toward technology across six general categories: attitudes toward technology, information sharing and privacy, virtual reality-based devices and services, smart appliances, mobile devices and digital services, such as visual search, streaming audio and streaming video.

    The key highlights of the research are –

    · Attitudes toward technology:

    54.3 per cent respondents agree with this statement: “It’s important my household is equipped with the latest technology.” Males, younger people and higher-income households all “completely agree” with a much higher propensity than other groups.

    · 5G connected devices:

    More than half (51.5 per cent) respondents said they have a 5G device such as a mobile phone that can connect to a 5G network. Among the half of the population without a 5G connected device, 59.6 per cent of 35-54 year-olds said they expect to buy one in the next year, while 45.2 per cent of 18-34 year-olds said the same.

    · Digital services:

    Voice assistance/Visual search: 96.1 per cent respondents use an Amazon or Apple connected product to help with their shopping.

    Streaming audio services: The responses were significantly higher for females than males regarding YouTube Music (49.1 per cent to 42.4 per cent), Pandora (53.4 per cent to 39.7 per cent) and local online radio station (19.6 per cent to 15.4 per cent).

    Streaming video: In order to maintain a lower monthly bill for streaming services, 66 per cent respondents said they would accept having to watch commercials.

    · Virtual or augmented reality: 

    The higher the income, the more likely a consumer would respond “yes” to having a “virtual travel experience” like visiting a museum or a foreign city— eight per cent of the highest quintile, while only 24.7 per cent of the lowest quintile. Overall, males across each age group showed a higher propensity to have accessed a “virtual” trip.

    · Information sharing and privacy for health and fitness trackers: 

    81.7 per cent of respondents believe that either they or a family member should be the only ones with access to this data. On the other hand, only 6.9 per cent of respondents believe the company that made the device or software should have access.

    · Smart appliances: 

    48 per cent agreed that they would like a home appliance to “automatically order replacements when I am running out of related products” (i.e.: a washing machine ordering new detergent or a refrigerator ordering food).

    GroupM global president of business intelligence Brian Wieser said, “New technologies change the ways in which consumers engage with brands and introduce new ways to drive long-term growth. Exploring the contours of new technology adoption laid out in this research is critical for marketers to better understand how to allocate their resources in 2021 and beyond.”

  • GalaxyCard launches virtual card for seamless digital transaction

    GalaxyCard launches virtual card for seamless digital transaction

    NEW DELHI: As more and more people switch to online modes of commerce to meet their daily needs, having a quick and secure way of cashless payment is the need of the hour. With an aim to fill this need-gap, GalaxyCard has introduced a virtual shopping card to provide hassle-free shopping solutions to customers. The virtual card is exclusively developed by the company to help customers avail maximum benefits of digital commerce across different market segments.

    The newly developed virtual card enables the customers to shop online, book train tickets, make payments for e-books, online gaming, web streaming apps – Netflix, Disney+ Hotstar, Amazon Prime, etc. All transactions supported by the virtual card will be wallet-based to be processed within a highly secured and risk-free mode.

    GalaxyCard founder Amit Kumar said, “We are extremely delighted to come up with virtual card concept which is the need of the hour to promote contactless transaction in the present market scenario. The seamless and instant process of activating the card offers a world-class experience to customers. Additionally, our plans to offer exciting discounts and rewards are also going to help customers in an efficient shopping experience.”

    Unlike the physical debit/shopping cards, the virtual card can easily be availed and accessed right from the GalaxyCard app. It features a card number, expiry date, and CVV that can be entered on any e-commerce website for processing the transaction.

    Additionally, customers also get real-time notifications for each transaction that makes GalaxyCard’s virtual card more reliable for them. Moreover, to maintain a high standard of security, customers can block any retail merchant at any time. This will give them better control over their subscriptions, making it easy to unsubscribe from any site.