ITV

Category: Ad Campaigns

  • Chinese Wok launches its exciting cricket season campaign

    Chinese Wok launches its exciting cricket season campaign

    Mumbai: Chinese Wok, a Chinese restaurant chain, has launched its exciting cricket season campaign. The campaign is a delicious combination of irresistible food deals, exclusive match-day offers, and a star-studded social media lineup. The brand tied up with the popular influencer Uorfi Javed, known for her bold fashion choices, who created a stir with a custom-made “Chinese Wok” dress that took social media by storm.  Popular celebrities and influencers like Rashi Khanna, Dinesh Karthik, Dhanashree Verma, Samay Raina, Kanika Mann, RJ Naved and many others with a combined reach of over 10 million followers joined the campaign. They captured the essence of the brand in a unique and eye-catching way.

    Cricket fans will devour special “Cricket Combos” during matches, alongside ongoing deals like the popular Wednesday “Buy 1 Get 1” and the budget-friendly Sunday menu at flat Rs 149/- These fan-favourite offers will continue throughout the season, with daily surprises announced on social media, simmering the excitement. As Chinese Wok continues to expand with 200 outlets nationwide, it remains committed to offering the best and flavourful Chinese cuisine at affordable prices.

    “We’re thrilled with the results!” said Chinese Wok founder and MD Aayush Agrawal. “By combining delicious food, exciting deals, and engaging with star power, we are creating an unforgettable experience for cricket fans and foodies. We look forward to continuing the success with the ongoing T20 World Cup and establishing Chinese Wok as the preferred destination for delicious and affordable T20 season meals.”

    The T20 World Cup promises another season of culinary delights and exciting deals. Fans can expect to see their favourite cricketers and food personalities take centre stage, making it a delicious celebration of cricket.

    Get ready to savour the flavour! Celebrate every moment with Chinese Wok.

  • FlowerAura unveils Father’s Day campaign #SayItToHim

    FlowerAura unveils Father’s Day campaign #SayItToHim

    Mumbai: FlowerAura, a prominent Flower, Cake & Gifting platform is delighted to unveil its heartfelt Father’s Day campaign #SayItToHim. The campaign celebrates the quiet yet powerful bond shared with fathers, a bond often beyond words. It encourages expressing emotions to your fathers through an array of thoughtfully curated flower and cake collections that highlight love and appreciation.

    The exclusive Father’s Day collection consists of Nostalgia-inducing cakes, exclusively curated floral arrangements, personalized frames, gift combos, etc celebrating your Father’s unique personality.

    FlowerAura co-founder Shrey Sehgal articulated the essence of this Father’s Day campaign. “We are happy to launch our Father’s Day campaign #SayItToHim. Our dads are the ones who can fix it all, our first heroes who make everything better with their unwavering support and wisdom. However, as we grow up, we often express less towards our fathers, letting these quiet moments speak for our love. This Father’s Day, we at FlowerAura want to help you change that with our #SayItToHim campaign. Express your affection and appreciation with our curated selection of flowers, cakes, and personalized gifts. Celebrate the quiet, powerful bond you share with a heartfelt gesture that words can’t quite capture. “

  • Fenesta redefines service excellence with #FineFinerFenesta campaign

    Fenesta redefines service excellence with #FineFinerFenesta campaign

    Mumbai: In a world where mediocrity often reigns supreme, a windows and doors brand, Fenesta, is challenging the status quo with its new campaign, #FineFinerFenesta. This bold initiative aims to educate consumers about the potential pitfalls of compromising on service and encourages them to explore Fenesta’s state-of-the-art product offerings, backed by a resolute commitment to service excellence.

    The #FineFinerFenesta campaign video takes viewers on a relatable journey, highlighting the common customer troubles faced when dealing with local vendors – shortcomings in service, unavailability, limited craftsmanship, and more. The narrative unfolds as a woman’s frustration builds, battling a persistent fly that has found its way into her home, despite the newly installed windows. Annoyed, she calls the vendor who installed her window, inquiring about adding a mesh layer to prevent such intrusions. The vendor’s hilarious response, “Why do you seek my permission on this? You can obviously install the mesh if you want,” highlights the stark contrast with Fenesta’s approach, where lifelong customer service is an integral part of their offering.

    As the video concludes, Fenesta subtly plants a seed of introspection in the viewer’s mind with a simple yet thought-provoking question: “Aap ke ghar mein Fenesta nahi hai?” This strategic thought starter serves as a gentle nudge, inviting audiences to pause and consider state-of-the-art products and unparalleled service.

    Fenesta marketing head Susmita Nag, elaborated on the campaign’s significance, saying, “At Fenesta, our journey has been driven by a relentless pursuit of delivering industry-leading quality, service, and performance. Through the #FineFinerFenesta campaign, we’ve replaced ‘Finest’ with ‘Fenesta’ to reinforce our commitment to ensuring the best pre and post-sales experiences. Fenesta embodies the art of making choices that assure lasting satisfaction and elevate the standard of living for our customers.”

    The campaign is set to launch across different media platforms, marking a significant milestone in Fenesta’s ongoing quest to redefine the industry’s standards. In the past 21 years, the brand has been committed to delivering high-quality, innovative, and sustainable solutions to meet the ever-evolving needs of its customers. Over the years, Fenesta has earned the trust of millions and solidified its position as a household name in India.

  • Archies launches heartwarming digital campaign #DadTimelessPride

    Archies launches heartwarming digital campaign #DadTimelessPride

    Mumbai: Archies, a gifting brand, is delighted to announce the launch of its special digital campaign for Father’s Day, titled #DadTimelessPride. This campaign aims to honour and celebrate the unwavering love, guidance, and sacrifices of fathers across the country.

    The #DadTimelessPride campaign is designed to create memorable moments for fathers and their children, encouraging everyone to share their unique stories and experiences. The initiative includes a variety of engaging activities, heart-warming stories, and exciting contests, all aimed at making this Father’s Day truly special.

    As part of the celebration, Archies is offering exclusive discounts on a wide range of Father’s Day gifts, including personalized cards, mugs, photo frames, and more. Customers can avail of these offers both online and at Archies’ stores nationwide. The campaign will also feature interactive content, including quizzes, polls, and videos, encouraging followers to express their love and appreciation for their fathers in creative ways.

    “We are excited to launch the #DadTimelessPride campaign to celebrate the incredible bond between fathers and their children. This Father’s Day, we want to provide a platform for everyone to share their love and gratitude, creating a sense of community and togetherness. At Archies, we believe in the power of heartfelt connections, and this campaign is our way of honouring fathers who play such a pivotal role in our lives.” said Varun Moolchandani, executive director of Archies Ltd.

     

     

  • Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Mumbai: Wrap2Earn, a market leader in the cab branding space in India, is renowned for executing innovative cab advertising solutions for its clients. Recently, they were commissioned by Tira, a Reliance Retail Ltd Company, to execute a show-stopping campaign to announce the launch of Tira’s Vama store in South Mumbai. The brief: “Execute a campaign that draws upon the heritage of the vintage Ambassador car to announce the gift of launching Tira in South Mumbai.”

    The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these ‘mobile billboards’ captured millions of views during the 10-day campaign. Strategic routes were planned around South Mumbai, targeting the brand’s audience. The convoy travelled through key locations like Marine Drive, Peddar Road, and Nariman Point, effectively drawing the attention of pedestrians and commuters.

    The team at Wrap2Earn also parked the cars at strategic locations and offered free drop-offs to passengers wanting to visit the Tira store. The interiors of the cabs were equally captivating, featuring custom seats adorned with Tira’s branding elements, ensuring passengers had a memorable and immersive experience. Upon arrival at the store, passengers were greeted with a complimentary Tira gift box.

    To bring an otherwise offline campaign online and further amplify its impact, the company collaborated with well-known beauty influencers in the South Mumbai circuit. These influencers interacted with the branded cars and posted about the launch of the Tira Vama store, significantly enhancing the campaign’s reach and impact.

    This innovative campaign executed by Wrap2Earn for Tira yielded impressive results. Intrigued onlookers clicked selfies with the cars and tagged the brand on digital platforms. The influencer integration generated high reach and  impressions, leading to over a 15 per cent increase in anticipated footfalls and sales.

    Wrap2Earn partner Jyotiba Patil added: “In a city like Mumbai, which is bombarded with advertising, innovation is key. By creating a unique, interactive experience with the beloved Ambassador car, an iconic part of the city, we were able to generate a significant buzz around the new store launch. Our aim was simple: ensure that everyone in South Mumbai noticed these cabs at least once during the 10-day campaign period. The innovation ensured that the campaign will not be forgotten.”

    Tira beauty lead retail marketing Kavita Khiara commented, “We felt like we had done it all, from store launch activations and masterclasses to influencer activation, so we wanted something truly disruptive for our Vama store launch. Throughout the campaign period, people shared pictures of the branded Ambassadors with me. We received many phone calls and tags on our digital platforms and saw an increase in store visits. This campaign surpassed all my expectations in terms of innovation and quality of execution.”

    This campaign showcases Tira’s commitment to innovation in brand promotion and highlights Wrap2Earn’s ability to execute unique and groundbreaking advertising campaigns that rise above the clutter.

  • Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Mumbai: PeepalCo’s investment app, Lemonn, is launching its first-ever ICC Men’s T20 World Cup 2024 campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, exclusively on Disney+ Hotstar from June 9th to June 29th, 2024. The campaign will take viewers’ trip down memory lane with iconic Bollywood classics reimagined to create a stronger brand recall and awareness.

    The overall campaign includes building a strong presence on online portals and social media channels, along with multiple partnerships to amplify reach and awareness. Additionally, Lemonn will feature investor protection tips during the World Cup on Disney+ Hotstar, helping viewers make informed investment decisions. The goal is to reach millions of viewers, positioning Lemonn as a standout choice in the investment landscape.

    Talking about the campaign, Lemonn business head Devam Sardana said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”

    Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) and zero trading fee for one year to all its users. The campaign will emphasize this exceptional offer, specifically targeting beginners to help them start their investment journey.

    He added, “We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”

    Conceptualized along with the ad agency ‘Enormous’, the campaign underscores Lemonn’s strategic move to leverage the ICC Men’s T20 World Cup’s popularity, ensuring widespread brand visibility and engagement while highlighting its innovative approach to making investments accessible and appealing.

  • Anil Kapoor takes the ‘Deep Sleep Challenge’, completes it successfully in the new #MakersOfPeacefulSleep ad by The Sleep Company

    Anil Kapoor takes the ‘Deep Sleep Challenge’, completes it successfully in the new #MakersOfPeacefulSleep ad by The Sleep Company

    Mumbai – The Sleep Company, India’s leading comfort tech brand, has launched a new campaign, #MakersofPeacefulSleep featuring the iconic Bollywood star Anil Kapoor. In today’s fast-paced world, a good night’s sleep can feel increasingly out of reach.  According to a recent report, 61% Indians get less than 6 hrs of uninterrupted sleep. The campaign highlights how The Sleep Company’s mattresses provide deep, undisturbed sleep through their innovative and patented SmartGRID technology.

    The SmartGRID mattress’s adaptive features ensure that each mattress delivers the perfect blend of firmness and softness, providing unparalleled support and comfort. It adjusts to any body shape for precise firmness that the spine requires and the softness that relaxes pressure points. Along with this extraordinary comfort, it also ensures that a person feels light like a feather physically and mentally when asleep, allowing them to claim deep sleep.

    Conceptualised by Steve Priya, the campaign features a vibrant setting where Anil Kapoor and two robots engage in a spirited game of table tennis, creating the atmosphere of a stadium. In spite of the cacophony surrounding him, a man remains peacefully asleep, unaffected by the disturbance. This striking visual emphasises the exceptional quality of The Sleep Company’s patented SmartGRID technology, which ensures sleeping like a log irrespective of the noise or stress in the external environment. It is aimed at giving assurance about its capability to put you to deep sleep and guarantee a rejuvenating sleep experience from night until morning. The campaign is now live on The Sleep Company’s YouTube and Instagram channels, having already garnered 206K views and 80K plays, respectively.

    Commenting on the campaign launch, The Sleep Company co-founder Priyanka Salot said “We believe sleep is not a luxury, it is a necessity, and unless a person has slept well, it is not possible to thrive in any area of life. Hence, we are dedicated to getting into the root cause of all problems – bad sleeping patterns. We ensure deep sleep the minute one is put into bed irrespective of what goes on in back of their mind or in the external environment. We want everyone to experience this instantaneous sleeping experience and wake up fresh as ever, ensuring greater fulfilment from life. The #MakersOfPeacefulSleep campaign is intended to do exactly that, along with highlighting the importance of #SmartGRID technology in the sleep industry.

    The Sleep Company CMO Ripal Chopda shared his excitement about the new campaign, stating, “We’re thrilled to launch #MakersOfPeacefulSleep with Anil Kapoor. Just like him, you too can experience a revitalizing night’s sleep through our SmartGRID mattresses. Ensuring correct alignment of the spine while asleep is essential to avoid discomfort, and the right mattress can make all the difference. Whether you prefer a soft and plush feel or an orthopaedic option for superior back support, SmartGRID delivers customized comfort for a truly restful sleeping experience.”

    Priya Pardiwalla & Steve Mathias, chief creative officers, Steve Priya said, “What happens when you take a laboratory and add a ping-pong table, 2 robots and the legendary Anil Kapoor into it? You get The Sleep Company’s latest commercial. Based on an unconventional and unexpected deep sleep test. The Sleep Company with its advanced SmartGrid mattress, air channels and adaptive technology, is taking deep and peaceful sleep to the next level. The film launches the larger brand idea, ‘Makers of Peaceful Sleep!’ which will be taken forward across multiple executions and mediums.”

  • GAIL (India) Ltd launches Waah Kya Energy Hai campaign

    GAIL (India) Ltd launches Waah Kya Energy Hai campaign

    Mumbai: Known for its innovative campaigns to encourage people-driven efforts for environment conservation, GAIL (India) Ltd has launched yet another series ‘Waah Kya Energy Hai’ to highlight the accessibility and benefits of embracing new, clean and environmentally friendly fuel options – Compressed Natural Gas and Piped Natural Gas offered by GAIL and its group companies.

    Representing one more venture by GAIL in business-to-consumer (B2C) digital communication, the campaign is strategically geared towards engaging retail Natural Gas consumers across India. ‘Waah Kya Energy Hai’, which comprises four short films in a mini-series format, tells the stories of a close-knit middle-class Indian family and how they navigate their challenges through a smarter choice of fuel usage, switching to D-PNG (Domestic Pipe Natural Gas), C-PNG (Commercial Pipe Natural Gas), CNG and Industrial PNG.

    A witty and emotional delivery of the storyline and character arcs of the Mishra family makes their stories relatable, engaging the viewers to not only enjoy these short films but also encourage them to think about a shift to clean fuel. These 4-5-minute content capsules will be promoted digitally through digital and social media including GAIL’s YouTube channel, banners and influencer engagements across platforms.

    Well-known actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan play key roles in the four episodic short films, adding a relatable and compelling touch to the message of sustainability and progress.

    GAIL had earlier created the innovative OTT series ‘Hawa Badle Hassu’, a multiple award-winning science-fiction drama, and United Nations patronized short films ‘Megha’s Divorce’ and ‘Elephant in the Room’, all of which centred on the importance of the right environmental choices by common people.

    Launching the campaign, GAIL chairman and managing director Sandeep Kumar Gupta said “Wah Kya Energy Hai is strategically crafted with GAIL’s key objectives in mind. It aims to persuade and motivate consumers by presenting natural gas as the smarter, safer, affordable and futuristic choice, one that aligns with environmental consciousness and the evolving needs of society. The campaign also endeavours to highlight the advantages of using natural gas over other fuel choices in view of the effects on both health and the environment. Through these concerted efforts, GAIL’s campaign endeavours to catalyze a widespread shift towards cleaner and more sustainable fuel alternatives”.

    Amidst the global shift towards cleaner and sustainable energy alternatives, GAIL stands as a pioneering force, spearheading the advocacy for natural gas and its transformative impact on society. With a commitment to environmental and societal progress, GAIL is a leader in promoting the widespread adoption of natural gas, recognizing its multifaceted benefits for individuals, communities, and the planet at large.

    https://www.youtube.com/playlist?list=PLBhxJ1uysPvxVrSZ2QmFB37sVcypMxU56

  • Gupshup launches debut brand film as part of #EveryConversationMatters campaign

    Gupshup launches debut brand film as part of #EveryConversationMatters campaign

    Mumbai: Gupshup, the leading Conversation Cloud platform, today launched its first brand film, Do More with Conversations as part of its #EveryConversationMatters Campaign. Celebrating the profound impact of conversations in all aspects of life, the film reaffirms Gupshup’s mission to revolutionize how brands engage with their customers. The film was conceptualized by Gupshup and produced in collaboration with Meta and SisterWolf Studios.

    The campaign features a compelling brand film and a multi-city customer event series titled “Gupshup Conversations,” spanning Jakarta, Dubai, New Delhi, Brazil, and Mexico. The film, set against diverse global landscapes, features individuals from various walks of life interacting, showcasing the universal language of conversations. The film will be available for viewing on Gupshup’s YouTube channel, with its reach extended through social media platforms including Instagram, Facebook, LinkedIn, and X.

    With a stirring orchestral soundtrack, the film captures heartfelt conversations between friends, families, and colleagues, and pans to inspirational speeches that move humankind forward. The visuals gradually transition into featuring more business-to-consumer interactions. A powerful voice-over emphasizes the pivotal role of conversations in sparking innovation and driving business growth. The film creatively juxtaposes in-person interactions with brands engaging customers via chatbots, demonstrating how Gupshup’s Conversation Cloud facilitates human-like interactions across the customer lifecycle.

    “We are excited to share our campaign and the film with the world, highlighting the essence of conversations. As portrayed in the brand film, conversations build trust, break barriers, spark ideas, and drive innovation. And every conversation matters! This central theme resonates with our unwavering commitment to revolutionizing customer experiences through meaningful conversations. With Gupshup’s Conversation Cloud, we empower brands to craft rich, personalized interactions that not only enhance customer experience but also deliver substantial ROI at reduced costs.” said Gupshup senior director of marketing Vartika Verma.

    Earlier this year, Gusphup made a branding splash with its Conversation Cloud launch featured on the NASDAQ tower. This was followed by a revamped website design and a new brand messaging that reinforced the importance of two-way communication for brands.

    Gupshup’s Conversation Cloud is a suite of AI-powered SaaS tools that empower businesses to create powerful chatbots that boost customer acquisition and engagement and offer intelligent support. With three key modules—Converse, Advertise, and Communicate—it revolutionizes business-to-customer engagement, driving substantial ROI improvements across channels like WhatsApp, RCS, and Instagram to name a few.

  • Parle’s 20-20 cookies new campaign gives us a ‘genuine’ reason to smile

    Parle’s 20-20 cookies new campaign gives us a ‘genuine’ reason to smile

    Mumbai: Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand’s past campaign thrilled us with a quirky set of situations that one has to smile through. This year, the brand has a three-film campaign that ups the ante on the same underlying theme. The cookie market in India has matured quite a bit. Parle 20-20 cookies have kept the mood light and are back to entertain us once again.

    The earlier campaign had the main character smiling through the situation they are in. Whether it’s the air hostess putting on a plastic smile, or a bride going through the motions of greeting every relative with a forced smile. This campaign pushes the humour further by putting the protagonist in an unexpected situation where they have to grin and bear it.

    The campaign has been created and executed by the Mumbai team of Thought Blurb Communications.

    In each film, there’s a seemingly ordinary situation that turns on its head and snaps the viewer around. The last scene is nothing that the audience expects. The grin that the viewer sees is the grin of confusion or consternation, or just plain resignation. And yet, it’s a smile. The message, ‘Yunhi smile mat karo, dil se khush ho jao’ just got a fresh new makeover.

    Speaking on the campaign, Parle Products vice president Mayank Shah says he is confident in the route. “We tried this new brand message last year and tested it out. The market response was positive, so we decided to put our full effort behind it. All marketing initiatives were directed towards supporting the brand message”, he said. “Still, no caution has been thrown to the wind and everybody knows that a brand message needs to grow in stages.”

    Thought Blurb Communications’ national creative director Renu Somani explains the creative aspect of the project. “It was interesting looking for an alternate take on the tagline. Last year, we were trying to establish the idea and needed the films to simply explain the direction of the messaging. We now have the confidence to push the envelope outward.”

    Adding to her statement, Though Blurb Communications chief creative officer Vinod Kunj asserts the importance of the team coming together. “The Parle team and our agency worked together to bring this multi-language campaign together. It was important to monitor how every market was reacting to the message. Broadcast, digital and social platforms were kept in check. We are all excited to see this campaign go further along the way in building the brand’s equity.”