ITV

Category: Ad Campaigns

  • ASCI clarifies on recent news report about Self Declaration Certificate

    ASCI clarifies on recent news report about Self Declaration Certificate

    Mumbai: The Advertising Standards Council of India (ASCI) has emphasized that broadcasters and advertisers must obtain a self-declaration certificate (SDC) before releasing any new advertisements. Starting from 18 June, all new ads can only be aired if they have the SDC, as required by the Supreme Court and notified by the Ministry of Information and Broadcasting (MIB).

    The Indian Society of Advertisers (ISA), the Indian Broadcasting and Digital Foundation (IBDF), and the Indian Newspaper Society (INS) have collectively requested that the Ministry of Information and Broadcasting (MIB) delay the implementation of the SDC mandate to allow the industry sufficient time to comply with the new regulatory requirements.

    In a letter to the MIB, the INS suggested that the SDC mechanism should be restricted to medical advertisements since the SC case specifically addresses misleading medical ads. Advertisers will be required to generate SDCs via the Broadcast Seva portal for TV and radio ads and through the Press Council of India (PCI) portal for print and digital ads.

    The ISA has also called for a postponement of the SDC mechanism, citing concerns over asset confidentiality as ad materials uploaded on the Broadcast Seva and PCI websites will be publicly accessible. Additionally, both websites frequently experience technical issues, potentially causing delays in generating the SDCs.

    Despite these concerns, the MIB reiterated during a stakeholder meeting on 11 June that the SDC mandate for all new advertisements across TV, digital, print, and radio will come into effect on 18 June, in accordance with the Supreme Court directive.

    ASCI has requested its members to report any difficulties they encounter in implementing the SDC mandate, so it can compile these issues and present them to the MIB for further consideration.

  • Hero Vired celebrates Father’s Day with a campaign ‘Lessons from a Father: Wisdom Across Generations’

    Hero Vired celebrates Father’s Day with a campaign ‘Lessons from a Father: Wisdom Across Generations’

    Mumbai: Hero Vired, a learning company for professionals and higher education aspirants, is celebrating Father’s Day with a new campaign called ‘Lessons from a Father: Wisdom Across Generations.’ This heartfelt tribute celebrates the invaluable guidance and love that fathers provide across generations. The campaign features an innovative and engaging comic strip, highlighting how fatherly teachings have evolved over time. By drawing parallels between the art of storytelling and a father’s wisdom, this tribute beautifully showcases the enduring impact of paternal guidance.

    The creatively illustrated comic strips emphasize the unwavering desire of fathers to ensure the best for their children and showcase how fatherly advice has evolved over time yet remains rooted in the constant desire for their children’s well-being and success. The campaign invites learners to share personal stories and anecdotes capturing the profound values passed through generations.

    Hero Vired founder and CEO Akshay Munjal commented, “Father’s Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling – setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities.”

    The campaign’s engaging storytelling highlights the unique and enduring bond between fathers and their children. As Hero Vired continues to empower learners with career-relevant skills and competencies, the company remains committed to fostering an environment that celebrates and supports the diverse roles individuals play in their families and communities.

    Karan, a learner from the gaming and esports program, commented, “I never imagined my dad would support my decision to pursue an unconventional profession like gaming. Yet, he once advised me to follow the path I felt was right for me, and that advice changed my life. It taught me to trust myself and be confident in my choices. Gaming is the direction I want to pursue, and I owe it all to my father. While we often give very little credit to our fathers, I believe they play a significant role in shaping who we become.”

  • Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Mumbai: Manforce Condoms,  a condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for uniquely celebrating Father’s Day, taking an unconventional approach to strengthening the bond between the father and the son.

    The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign. The video captures a fun conversation between the father-son on the discovery of a condom pack in the son’s pocket.

    The video initiated a lighthearted conversation around condoms to disintegrate the barrier between parents and children. It showcases the mother complaining to the father about finding a condom in the son’s pocket. Expecting the father to scold the son and take things into his own hands seriously, she is taken aback to see the father dealing with the situation in a very relaxed and chilled-out manner. It takes a step towards normalizing the conversation around sex with the children.

    Elaborating on the campaign, Mankind Pharma associate vice president, sales and marketing Joy Chatterjee said, “We at Manforce Condoms always encourage using protection during intimate moments to practice safe sex. Therefore, leveraging the messaging for Father’s Day, we came up with the campaign #CoolestDaddy. It underscores the importance of not shying away and initiating open conversation with the children to build confidence in them so they can confide the deepest secrets in their fathers without any hesitation”.

    The campaign will also be amplified across social media platforms with the help of influencer activity to forge a deeper connection with the audience.

    https://www.facebook.com/reel/336588362807148

    https://youtube.com/shorts/iMKRp_rbYLo?feature=share

  • FlowerAura launches #FlowersForChange campaign to celebrate Pride month

    FlowerAura launches #FlowersForChange campaign to celebrate Pride month

    Mumbai: FlowerAura, a leading online gifting platform, is excited to announce the launch of its “Flowers for Change” campaign to celebrate Pride Month. The campaign’s objective is to promote love, acceptance, and support for the LGBTQ+ community through meaningful actions. By melding the beauty of flowers with the message of diversity, FlowerAura aspires to cultivate a world where every gender is celebrated and every love story can flourish.

    Through the #FlowersForChange campaign, FlowerAura is committed to making a real difference. FlowerAura will support an LGBTQ+ foundation for a good cause, providing direct support to the community’s ongoing fight for equality and acceptance. Moreover, the brand celebrates the progress toward a more inclusive society.

    Speaking about the campaign launch, FlowerAura co-founder Shrey Sehgal said “We are thrilled to initiate the ‘FlowersForChange’ campaign this pride month. FlowerAura has always stood up against stereotypes and supported inclusivity in society through our campaigns. With this campaign, we aim to spread a message of love, acceptance, and support for the LGBTQ+ community. Moreover, the campaign supports the brand’s ideology of equality and kindness. For us,  #FlowersForChange is more than a campaign as we believe every effort counts”

    The campaign highlights the importance of representation and support and serves as a reminder that small actions can lead to significant changes. FlowerAura invites everyone to participate in the #FlowersForChange campaign and help spread the message of love and acceptance far and wide.

  • Garhwal United Football Club launches fundraiser on Ketto

    Garhwal United Football Club launches fundraiser on Ketto

    Mumbai: Garhwal United Football Club (GUFC) has long been a beacon of women’s football in the region, fostering talent and promoting the sport among young women, many of whom come from humble backgrounds. Participation in the Indian Women’s League 2 (IWL 2) and Football Delhi Women’s Premier League (FDWPL) presents a significant opportunity for the team to showcase their skills on a national platform, gain invaluable experience, and inspire future generations of female footballers. To support this endeavor, Garhwal United has launched a fundraising campaign on Ketto, a prominent crowdfunding platform.

    This initiative aims to raise essential funds to support the team’s participation in the upcoming IWL 2 & FDWPL. The fundraiser, titled “Empower Goals: Support Garhwal United’s Journey to Indian Women’s League 2 & FDWPL,” is now live on Ketto and can be accessed here.

    Competing in the IWL 2 & FDWPL requires substantial financial resources. The funds raised through this campaign will be used for:

    1    Travel and accommodation: Ensuring the team can travel and stay at venues across the country.

    2    Training and equipment: Providing the best training facilities and equipment to enhance performance.

    3    Medical support: Ensuring players have access to necessary medical care and fitness programs.

    4    Logistics and operational costs: Covering expenses related to participation in the league, including registration fees, kit, and other operational needs.

    By contributing to this fundraising campaign, supporters will play a crucial role in empowering these talented athletes to achieve their dreams. Every donation, no matter how small, brings Garhwal United Football Club one step closer to competing and winning in IWL 2 & FDWPL, helping them to rise to greater heights in Indian women’s football.

    “We are thrilled to partner with Garhwal United Football Club in their journey to the Indian Women’s League 2 & FDWPL,” said Ketto co-founder Varun Sheth. “At Ketto, our mission is to empower dreams and support impactful causes. We believe that by coming together, we can help these talented athletes reach new heights and inspire future generations.”

    Many players on the Garhwal United team come from economically disadvantaged backgrounds, making their journey in competitive football even more remarkable. The opportunity to compete at a national level not only enhances their skills and confidence but also offers them a platform to break barriers and pursue their aspirations in sports. Contributions to this fundraiser will directly support these young women, providing them with the resources they need to excel.

    To make a contribution, visit the fundraiser page on Ketto: Empower Goals: Support Garhwal United’s Journey to Indian Women’s League 2 & FDWPL. Donating is simple, secure, and directly contributes to the team’s efforts.

    Together, let’s empower Garhwal United to achieve their goals and inspire countless young women to dream big in the world of football.

  • Youngun promotes Amazon miniTV’s Jamnapaar with innovative metro announcements in Delhi

    Youngun promotes Amazon miniTV’s Jamnapaar with innovative metro announcements in Delhi

    Mumbai: Youngun, a creative marketing agency known for its inventive campaigns, has partnered with Amazon miniTV to launch a unique campaign for their highly anticipated show ‘Jamnapaar’. By creating quirky and engaging announcements in Delhi metro stations, this innovative campaign aims to capture the attention of Delhi’s vibrant commuter audience and generate buzz around the show.

    Set in the heart of Delhi, Laxmi Nagar, ‘Jamnapaar’ follows the captivating journey of Shantanu Bansal (Shanky), played by Ritvik Sahore, as he navigates the contrasts between his humble East Delhi roots and his ambitions in the glamorous corporate world of South Delhi. The show explores themes of identity, family, and self-discovery, resonating deeply with the city’s dynamic cultural landscape.

    Youngun’s team drew inspiration from the nuances of Delhi’s commuter culture to bring this narrative closer to life to create inside jokes that would resonate deeply with the audience. The announcements add a delightful twist to the daily commute of thousands of Delhiites and have already gained significant attention on social media.

    Watch the announcements here:

     

     

    “Local insights were crucial in making these announcements more compelling,” said Youngun founder and CEO Saksham Jadon. “We tapped into the unique aspects of Delhi’s commuter culture to weave humour in local references that would resonate deeply with the audience, creating a stronger connection with the viewers and making our campaign truly impactful.”

    ‘Jamnapaar’ is available to stream for free on Amazon miniTV, accessible via the Amazon shopping app and Fire TV. It is a must-watch for anyone navigating the intricate balance between personal growth and cultural heritage.

  • Godrej Appliances and MOMS surprise travelers with an innovative baggage claim experience

    Godrej Appliances and MOMS surprise travelers with an innovative baggage claim experience

    Mumbai: Godrej Appliances, a part of the Godrej and Boyce is one of India’s leading manufacturers of home appliances. With a strong focus on innovation, sustainability, and design, the company has always left its consumers in awe. Standing true to its belief, the brand once again demonstrated its innovative spirit with the launch of the ‘Touch Wood’ campaign, transforming the routine experience of baggage claim into an interactive brand engagement at Goa’s Mopa Airport.

    The campaign was conceptualized and executed by MOMS, where an ordinary day was brought to life as travelers were greeted with an unexpected sight of sophisticated wood-themed air conditioning units and life-size refrigerators traveling on the baggage conveyor belts with “Just Arrived” tags, sparking excitement and curiosity among the passengers. The idea of placing home appliances in an unexpected location transformed the baggage claim area into a novel experiential marketing space.

    Commenting on this initiative, Godrej Appliances head of marketing Swati Rathi said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively. This activity was one amongst a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”

    Speaking about the campaign and its idea, MOMS CEO Jayesh Yagnik said, “The ‘Touch Wood’ campaign is a prime example of the power of experiential marketing. While conceptualizing the campaign with Godrej Appliances, we focused on how creative thinking and strategic placement can create powerful brand engagement, transforming ordinary moments into unforgettable experiences.”

    MOMS VP- West & South Deepa Gupta shared her experience, “The ‘Touch Wood’ campaign at Goa’s Mopa Airport brilliantly showcases how our innovative approach of placing the wood-finish appliances on the baggage claim belt, created a tactile and immersive experience captivating and engaging all senses and sparking curiosity among the old & young. This sensory-rich approach allowed travelers to touch, feel, and truly appreciate the unique design and reinforced the Godrej brand ethos & philosophy of ‘Soch Ke Banaya Hai’. This activation not only sparked curiosity but also left an indelible mark on the passengers, offering a profound encounter with the Eon Vogue series, and leaving a lasting impression.”

  • Marico’s Saffola Masala Oats nudges Sanjay Manjrekar to ‘Behave’

    Marico’s Saffola Masala Oats nudges Sanjay Manjrekar to ‘Behave’

    Mumbai: In a witty new campaign for Marico’s Saffola Masala Oats, launched during the ICC Men’s T20 World Cup 2024, Manjrekar is being nudged to “Behave” in the face of his own snack cravings. The new campaign takes a light-hearted approach by capitalizing on Manjrekar’s iconic “Behave” moment during the recent Premier League 2024, in order to promote healthier snacking choices.

    The two commercials, conceptualized by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works, take viewers on a journey with Manjrekar as he prepares for a cricket match. Initially tempted by the familiar yet unhealthy snacks of samosas and spring rolls, Manjrekar is humorously reminded of his past advice to the crowd – “Behave!” – in a playful reference to a well-known incident. Caught between his desire for taste vs health consciousness, Manjrekar discovers a delightful solution – Saffola Masala Oats. The commercial not only showcases the product ingredients such as oats, veggies and desi spices in their full glory, but also highlights its quick and easy preparation, thus transforming from a pack into a delicious bowl of oats with a convenient three-minute timer.

    Expressing his excitement about the collaboration, Marico Ltd chief operating officer- India & foods business Vaibhav Bhanchawat said, “We’re thrilled to have Sanjay Manjrekar for this campaign. His playful and relatable personality perfectly complements the campaign’s light-hearted approach, highlighting the brand’s ability to satisfy cravings without compromising on health and taste. Cricket, especially with this ICC Men’s T20 World Cup, is synonymous with passion and energy, just like the emotions we experience around snacking. Sanjay’s presence brings that same kind of excitement to the campaign, reminding viewers that Saffola Masala Oats becomes their go-to choice for those who seek both health and taste in their snacks, especially during the high-octane environment of this tournament.”

    Madison Media Ultra COO Jolene Solanki said, “Snacking and sports go hand in hand, while many snacking brands take this opportunity to be present during the sport, we at Madison believe that just being present with the regular TVC will only build awareness. Brands spend a huge amount of money on sporting events but very few focus on blending both media and creative together and be relevant, that’s when you make your investments work harder. Conceptualizing the idea and creating a special creative with Sanjay Manjrekar and his famous, trendy line “Behave” along with Saffola Masala oats helped us be relevant during the ICC Men’s T20 World cup 2024.”

    This new ad cleverly addresses the consumer’s constant need for snacks that fulfill their emotional desires. However, when faced with unhealthy options, a moment of conscious decision-making becomes evident, leading to a preference for choices that seamlessly blend health and taste. The ad captures the brand’s core message: “Bindaas Saffola Masala Oats bana, Dil ko na kar mana’’

    The advertisement has been featured on Disney+ Hotstar during their exclusive first-of-its-kind live cricket show, ‘Caught & Bold’ and also during the innings break at the ICC Men’s T20 World Cup 2024. The campaign will also be amplified across social media platforms.

  • Jindal Stainless launches ‘ज़ंग Warrior’ campaign

    Jindal Stainless launches ‘ज़ंग Warrior’ campaign

    Mumbai: Jindal Stainless, a stainless steel manufacturer, today launched the ‘ज़ंग (Corrosion) Warrior’ brand campaign to coincide with the World Day Against Child Labour. The campaign aims at building skills for sustainable societal change by showcasing a positive social impact on the lives of fabricators through the company’s Stainless Academy initiative. The Academy aims to develop an ecosystem that drives awareness and appropriate adoption of stainless steel, under which Jindal Stainless provides free fabrication training to fabricators.

    The ‘ज़ंग Warrior’ brand campaign, as part of the larger ‘Jindal Saathi 5.0’ project, includes three heart-warming videos that put the spotlight on prevalent social issues in India such as women inequality, social injustice, besides child labour. The videos unravel the emotional stories of individuals who have found a path to economic independence and self-reliance through the Stainless Academy. The first video highlights how the programme empowers women to achieve economic independence and break gender barriers in the fabrication industry. The second video focuses on equipping fabricators with unique skill sets to build a brighter future for themselves and their families by ensuring their children’s well-being and education, in turn helping eradicate child labour. The third video, meanwhile, showcases the opportunities created through these fabricator training programmes for individuals from underprivileged backgrounds to gain acceptance and respect in the society.

    Talking about the campaign, Jindal Stainless MD Abhyuday Jindal said, “At Jindal Stainless, we believe everyone deserves a chance to build a successful future for themselves and their families. The ‘ज़ंग Warrior’ campaign is an expression of this core value. It is dedicated to all those warriors who are fighting against societal evils. We are proud to see the Stainless Academy empowering individuals to overcome social barriers and achieve self-reliance. So far, more than 32,000 fabricators have benefitted from them, and we plan to target as many as 16,000 fabricators in FY25 alone. By upskilling fabricators and enhancing their quality of life, we are committed to strengthening the entire ecosystem, especially the downstream industry.”

    The campaign draws a powerful parallel between the inherent qualities of stainless steel – its resistance to corrosion (ज़ंग)– and Jindal Stainless’ dedication to combating societal ज़ंग, or evils from society. The videos go beyond showcasing the technical skills learned, highlighting the broader social empowerment the fabrication training programme provides. The video series culminates with a powerful call to action, emphasising the importance of collective effort in driving social change. It concludes with a message of hope, highlighting the transformative power of skill development and community empowerment.

  • House Of Abiti unveils campaign #FromLoveToFatherhood

    House Of Abiti unveils campaign #FromLoveToFatherhood

    Mumbai: Luxury designer clothing brand, House Of Abiti proudly launched its latest Father’s Day campaign, #FromLoveToFatherhood. The campaign captures the profound moment of a wife revealing to her husband on Father’s Day that he will soon be a father. She uses a note attached to the gift from House Of Abiti to convey the message, blending the emotional depth of fatherhood with the sophisticated style of House Of Abiti.

    #FromLoveToFatherhood showcases the anticipation and joy of becoming a father, and brings to life the idea that Fatherhood starts with expressing love! It highlights the youthfulness and elegance that the House Of Abiti is known for. The campaign features a beautifully crafted video where the story unfolds in intriguing and surprising scenes, reflecting the brand’s commitment to celebrating life’s most precious moments.

    “At House Of Abiti, we believe that fatherhood is a journey filled with delicate moments of responsibility and joy. #FromLoveToFatherhood is a celebration of those moments, captured through our designs’ timeless style and quality,” said House Of Abiti founder Moin Kazi. “We are excited to share this beautiful story with you all and look forward to seeing how you, too, are expecting and/or living fatherhood in your own lives.”

    The #FromLoveToFatherhood campaign by House Of Abiti features heartfelt storytelling through an intimate and emotional video that highlights the journey to fatherhood. The story of love, surprise, and new beginnings is beautifully told through the brand’s premium designer wear. The last scene showcases the latest collection as a gift for Father’s Day, demonstrating how House Of Abiti suits every stage of life, from special announcements to everyday elegance.

    The brand invites everyone to celebrate Father’s Day with elegance and style with House Of Abiti’s finest collections.