ITV

Category: Ad Campaigns

  • JK Paper marks Father’s Day with #LetterToMySuperDad campaign

    JK Paper marks Father’s Day with #LetterToMySuperDad campaign

    Mumbak: JK Paper, a renowned name in the paper industry, was excited to unveil its heartwarming initiative just in time for Father’s Day. This year, JK Paper proudly spearheaded the #LetterToMySuperDad campaign, reaching out to over 30,000 students across 25 cities in India. This initiative aims to foster a deep sense of gratitude and build emotional connect between children and their fathers.

    The #LetterToMySuperDad campaign encouraged students to express their love and appreciation for their fathers through the art of handwritten letters. By reviving the timeless tradition of letter writing, this initiative seeks to underscore the invaluable importance of personal and heartfelt communication.

    Key highlights of the campaign:

    School collaborations: Through strategic partnerships with numerous schools, the campaign seamlessly integrated the art of letter writing into their curriculum, ensuring widespread student participation and engagement.

    Paper plantation awareness program: During school visits, JK Paper’s team conducted captivating myth buster sessions focused on the agro-social farm forestry program. This innovative approach relies on cultivating and harvesting unique varieties of trees that provides a high level of income to farmers. In the fiscal year 2024, JK Paper distributed over 11.64 lakh saplings to farmers, which are subsequently harvested to produce paper. Since its inception, JK Paper has planted 9.50 lakh acres of land under its Agro-Social Farm Forestry Program. During the session, the students and teachers exhibited remarkable interest and fascination as they delved into the intricacies of this sustainable paper-making process and its profound significance.

    Celebrity collaborations: Renowned influencers and esteemed actor Bhaktiyaar Irani lent his support to the campaign, sharing his heartfelt #LetterToMySuperDad experiences. His involvement inspired followers nationwide to join the initiative and celebrate the bond between fathers and children.

    Exciting rewards: The most touching & heartfelt letters were meticulously selected for special recognition, with winners receiving exclusive gift vouchers from JK Paper as a token of appreciation for their heartfelt expressions.

    JK Paper chief of sales and marketing Partha Biswas expressed, “Father’s Day holds a special significance, allowing us to honour the love and sacrifices of every father figure. With our #LetterToMySuperDad campaign, our goal was to nurture a profound emotional bond between children and their fathers, while also rekindling the timeless art of letter writing. The remarkable enthusiasm shown by students across India has been immensely uplifting. Through our continuous efforts, we strive to change the perception about paper by promoting eco-friendly practices, providing sustainable alternatives to plastic and contributing to a greener future.”

    The campaign culminated in heartwarming events held in schools, where students had the opportunity to present their letters to their fathers in a person. These events not only brought smiles to many faces but also reinforced the importance of expressing love and gratitude through simple yet powerful gestures.

  • This Father’s Day, break the silence on taboos with #BaatKarengeTohBaatBanegi

    This Father’s Day, break the silence on taboos with #BaatKarengeTohBaatBanegi

    Mumbai: This Father’s Day, the Better Choice Alliance, a support group helping individuals make healthier choices, is launching the #BaatKarengeTohBaatBanegi campaign. Children often hide unhealthy habits, fearing judgment, while fathers struggle to express their concerns, creating a cycle of unspoken secrets. This campaign aims to break that cycle by encouraging open communication and the power of working together to find solutions.

    #BaatKarengeTohBaatBanegi highlights the silence around uncomfortable topics like smoking, especially between fathers and daughters. Inspired by a real-life story, it shows the transformative power of honest conversations:  #BaatKarengeTohBaatBanegi

     

     

    Riya, a young runner, fainted at the finish line of a marathon, leading to a hospital visit with her father. During the check-up, a surprising moment occurred when her father revealed her smoking habit to the doctor. This moment of honesty became a turning point in their relationship.

    The campaign encourages fathers and daughters to break the cycle of guilt and work together towards a healthier lifestyle through open conversations. This Father’s Day, let’s challenge the societal stereotype of shunning the conversations and feeding the taboos. Let’s choose to talk, support each other, and build a healthier future together.

  • OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    Mumbai: OPPO India launches its latest campaign #DareToFlaunt—featuring actress Shraddha Kapoor and cricketer Shreyas Iyer — to introduce India’s First Waterproof Smartphone Rated IP69—OPPO F27 Pro+ 5G.  

    The TVC perfectly resonates with the bold and adventurous spirit of Gen-Z. Icons of the country’s two foremost passions – Bollywood and cricket – Shraddha Kapoor, a youth icon known for her diverse role and Shreyas Iyer, known for his aggressive batting style, embody the #DareToFlaunt spirit. The TVC puts the F27 Pro+ to the ultimate test, subjecting it to the rigors of a washing machine, dunking it in a swimming pool, hammering the cricket wicket with it, running it over with a car, and more. Each time, the phone emerges on top, proving its resilience. The #DareToFlaunt campaign encourages users to proudly show off their new phone without fear of damaging it.

    The TVC showcases key product features like the Damage-Proof 360° Armour Body, IP66, 68, and 69 ratings, and 3D Curved AMOLED Screen making it India’s first super rugged monsoon-ready phone. The F27 Pro+ boasts a sleek design, powerful performance, and cutting-edge features, making it the perfect companion for those who demand the best.

    The OPPO F27 Pro+ 5G, priced at Rs 27,999 with 128GB storage and Rs 29,999 for the 256GB variant, will be available in India from 20th June 2024. The device will be available in two colours—Dusk Pink and Midnight Navy—and boasts OPPO’s full-device protection solution: a damage-proof 360-degree Armour Body that shields the device from drops and scratches. Additionally, it features a durable 5,000mAh battery with a four-year lifespan.

  • Cheil India inspires students to ‘Show Them How It’s Done’

    Cheil India inspires students to ‘Show Them How It’s Done’

    Mumbai: Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they prepare to return to campus after the summer holidays. The campaign, named ‘Show Them How It’s Done’, emphasizes the versatility of the Samsung Galaxy device ecosystem that propels ambition and creativity for the younger generation.  With exclusive student offers and discounts on Galaxy products, Samsung encourages students to access the latest technology to help pursue their dreams.

    At the heart of this campaign is the brand film that follows the journey of three students – a podcaster, a DJ, and a designer. Enabled by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passion. Shunning all societal doubts and pressure, the budding artists use Samsung’s AI features to fuel their fire, emerging as examples of resilience and success.

    “Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Samsung India VP, MX Business, Aditya Babbar.

    Powered by features like multi-device control, quick share, note assist and connected camera amongst others, the Samsung Galaxy ecosystem supports creative and productive exploration.

    Speaking about the campaign film, Cheil India CCO Vikash Chemjong said, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”

    “The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Cheil SWA COO Sanjeev Jasani.

  • Tally launches #StartsWithOne campaign

    Tally launches #StartsWithOne campaign

    Mumbai: Tally Solutions, has launched the #StartsWithOne campaign, sharing inspiring tales from India’s growing Micro, Small, and Medium (MSME) businesses. Launched amidst the ongoing fourth edition of their flagship annual property ‘MSME Honours’, Tally aims to encourage participation from more emerging MSME entrepreneurs this year through this campaign.  

    The #StartsWithOne campaign spans across two months featuring 20 inspiring stories of MSME owners who have won previous editions of Tally’s MSME Honors. #StartsWithOne is an ongoing effort which will recognize and celebrate winners of MSME Honours from previous and current editions on various digital platforms.  

    Commenting on this initiative, Tally Solutions CMO Jayati Singh said, “The #StartsWithOne campaign is more than just a storytelling initiative; it is an effort to build a strong community of inspired and motivated MSME owners who transcend the potential of this dynamic industry. The campaign highlights how every business starts with one – passion, idea, or intent; and showcases some remarkable entrepreneurs who share their one big push and drive that propelled their growth. We are optimistic that these inspiring stories will encourage more MSMEs to share their journey at MSME Honors 2024 which has received a phenomenal response with over 16,000 nominations”.  

    Artistically curated by Mumbai-based Great Mountain Picturehouse, each story from #StartsWithOne tails motivating journeys of emerging MSME owners, diving deep into their professional milestones as well as their personal journeys in driving innovation, excellence, and growth.  

    Speaking about the campaign, Great Mountain Picturehouse owner & director Abhishek Lamba said, “Our main objective, as a creative organisation was to create an invigorating visual capturing the essence of growing MSMEs that Tally has acknowledged over the years. Through meticulous story-telling and using visual aids, we curated a series of 20 films, each spanning over a range of 1.45 to 2 minutes. The AD films are a celebration of Tally’s efforts in boosting MSME entrepreneurship in the country.”

    The campaign is currently live and will be showcased until July end. It will be promoted on Tally’s YouTube, Facebook, Instagram, and through Tally’s extensive customer and partner network, reaching over 5 million people nationwide. Some of the inspiring stories that have gone live: Launch video, Furn Bamboo Pvt Ltd, BeepKart 

  • KDM launches ‘KDM Bharat Ka Charger’ campaign

    KDM launches ‘KDM Bharat Ka Charger’ campaign

    Mumbai: KDM, a lifestyle & mobile accessories brand in India, has launched its T20 Cricket World Cup campaign, “KDM Bharat Ka Charger” to enhance the cricketing experience by ensuring mobile phones stay charged with KDM mobile phone chargers.

    Today, mobile phones are ‘Device of Growth’, contributing to the country’s economy, and no one chargers mobiles like KDM chargers. KDM is hence really Bharat Ka Charger, charging both your mobile and the economy.

    KDM charger featuring kinetic dynamic mobile charging testing technology (KDM-T Technology) is 100 per cent  indigenous product designed and made in India to elevate the ultimate cricket-watching experience.

    “The evolution of mobile phones has dramatically transformed the world,” said KDM founder N D Mali. “Originally tools for communication and convenience, they have now become pivotal in digitization, enabling online payments, e-commerce, remote learning, and virtual collaboration. With entertainment shifting to OTT platforms, mobile phones continue to drive innovation and digital accessibility. KDM is dedicated to empowering Bharat with our chargers, enhancing the cricket-watching experience and keeping phones powered during matches and online activities.”

    KDM co-founder B H Suthar added, “KDM Bharat Ka Charger campaign, along with the launch of our special charger, reflects our dedication to providing the best possible experience for cricket, e-commerce, healthcare, banking, literacy, education, and digital accessibility. We are committed to maintaining our essential role in various sectors.”

    These chargers are available across India at partnered stores through distributors, dealers and retailers.

  • Father’s Day special: Top 4 OTT series and audio series to binge with your dad

    Father’s Day special: Top 4 OTT series and audio series to binge with your dad

    Mumbai: As Father’s Day approaches, what better way to celebrate than by bonding over some quality entertainment? Whether your dad is a fan of heartfelt dramas, laugh-out-loud comedies, or thrilling adventures, there’s something for everyone from the vast landscape of OTT platforms. We’ve curated a list of the top 4 OTT series and audio series that are perfect for binging with your dad. From heartwarming family tales to gripping mysteries, these recommendations are sure to make this Father’s Day a memorable one.

    Aflatoon Daddy (Pocket FM)

    In a captivating tale of rebirth, the enigmatic Mighty Isuri encounters a group of remarkable children he seemingly adopted in this new existence. The mystery behind this reincarnation and the extraordinary qualities of these youngsters from the heart of an engaging narrative, unveil a world of wonder and enchantment. Embark on this fascinating and mystical journey with Aflatoon Daddy only on Pocket FM.

    Gullak (SonyLIV)

    The series revolves around the Mishra family, comprising Santosh and Shanti Mishra and their sons Anand “Annu” Mishra and Aman Mishra and features Jameel Khan, Geetanjali Kulkarni, Vaibhav Raj Gupta and Harsh Mayar.

    Panchayat (Amazon Prime Video)

    A comedy-drama that follows the story of Abhishek, an engineering graduate who, due to limited job opportunities, takes on the role of secretary at a panchayat office in a remote village in Uttar Pradesh.

    Yeh Meri Family (Amazon MiniTV)

    Taking place during the summer of 1998, this narrative delves into the tumultuous emotions experienced towards family members through the perspective of a twelve-year-old. Harshu, a defiant Indian adolescent, navigates the journey of growing up by challenging and comprehending the intricacies of relationships within a middle-class family. 

  • Senco Gold & Diamonds celebrates Father’s Day with a heartwarming #LegacyOfLove film

    Senco Gold & Diamonds celebrates Father’s Day with a heartwarming #LegacyOfLove film

    Mumbai: Senco Gold and Diamonds has launched its latest brand campaign, #LegacyOfLove, starring the renowned father and son duo, Kaushik Sen and Riddhi Sen. This heartfelt campaign celebrates the profound strength of a father’s love—his unwavering support, silent encouragement, and endless affection.

    In the digital film, Kaushik Sen and Riddhi Sen beautifully portray the deep bond between father and son—a bond forged in love and the legacy of paternal guidance. The film captures the son’s greatest aspiration to make his father proud while pursuing his dreams. It ends with Kaushik Sen’s touching wish for his son’s happiness, regardless of his chosen path. The father’s pride remains steadfast, with his legacy rooted not in financial success or career milestones, but in love.

    “Father’s Day is a time to celebrate the enduring bonds and legacies we inherit and cherish. At Senco Gold and Diamonds, we believe in honouring these timeless connections with jewellery that tells a story of love and tradition. Our #LegacyOfLove campaign is a tribute to the fathers who inspire us and the cherished memories we create together. Let’s celebrate the irreplaceable bond between fathers and their children with pieces that will be treasured for generations,” said Senco Gold Ltd director and head of marketing & design Joita Sen.

    Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.

  • Upstox celebrates Father’s Day campaign – #FirstFinancialAdvisor

    Upstox celebrates Father’s Day campaign – #FirstFinancialAdvisor

    Mumbai: Upstox, a wealth management platforms, has launched a campaign video on the occasion of Father’s Day. The short film captures the essence of an ever-evolving relationship between fathers and their children.

    The film depicts the journey of a child from birth to adulthood, highlighting key moments and conversations in a father-child relationship. Initially, fathers are often mentoring their young children, but as the children grow, the relationship evolves into a more friendly and guiding dynamic. Similar to this transition, the video starts with the father imparting simple lessons about saving money to his young child, progressively offering more complex financial advice as the child matures. Each phase of life depicted in the film underscores the importance of our fathers’ both- in our lives as well as our financial journey.

    Upstox co-founder Kavitha Subramanian said, “On Father’s Day, we want to honour the silent yet significant role fathers play in shaping our financial futures. Our campaign is a tribute to all the dads who have guided us, supported us, and helped us navigate the complexities of financial management. Through this film, we want to thank our fathers for shaping both- our financial path, and who we are today.”

    Upstox’s Father’s Day campaign aligns with its mission to promote financial literacy. By highlighting the generational transfer of financial knowledge, Upstox underscores the importance of early financial education and the role of family in fostering financial education.

    The campaign will be aired across Upstox’s social media platforms.

    With a user base of over 1.3 crore, Upstox continues to innovate and provide tools that help users invest right. This Father’s Day campaign is yet another step in Upstox’s ongoing efforts to connect with its audience on a personal level, emphasising the human aspect of financial planning and investment.

  • MAGGI launches new campaign; creating ‘moments of togetherness’ for families to spend time together

    MAGGI launches new campaign; creating ‘moments of togetherness’ for families to spend time together

    Mumbai: MAGGI has been an integral part of Indian households for over four decades and always brought people together. The new campaign celebrates meaningful moments of togetherness that can spark conversations, laughter, and lasting memories, encouraging families to create moments of togetherness.

    Commenting on the new campaign, Nestlé India director, food business, Rajat Jain said, “The campaign addresses a pressing issue that resonates with a lot of families in the present day. Family members living under the same roof often struggle to get moments of togetherness. MAGGI, being a beloved brand for all members of the family, addresses this challenge by creating joyful and spontaneous moments of fun for the entire family in just two minutes. This is the central idea for our campaign “Rishte Maange, Bas Do Minute”. We hope the campaign will bring a smile to everyone’s face and further deepen MAGGI’s relationship with consumers.”

    The campaign has been conceptualised by McCann and is a 360-degree activation across TV, Digital, OOH and a consumer activation via digital.