ITV

Category: Ad Campaigns

  • Crocs launches Splash Your Style monsoon campaign

    Crocs launches Splash Your Style monsoon campaign

    Mumbai: As India joyfully embraces the highly-anticipated monsoon season, Crocs, the global footwear icon known for its unmatched comfort and style, unveils its vibrant new campaign, ‘Splash Your Style’. This celebration of unfiltered self-expression targets Gen Z with a dynamic blend of music and dance, inspiring them to revel in the rainy season with their distinctive styles. Teaming up with global dance stalwarts Quickstyle, along with Indian influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa, Crocs aims at embodying unfiltered self-expression through unique dance styles.

    Conceptualised and produced by Kulfi Collective, the campaign film vividly portrays each artist dancing their way through the monsoon in their distinct styles. The film opens with a spontaneous rain shower, sparking delight and dance across the cityscape. Each dancer, wearing colourful Crocs with personalized Jibbitz™ charms, uniquely expresses the joy of the Indian monsoon—through playful puddle jumps, romantic bus stop duets, or energetic café performances. Accompanied by a special rendition of ‘Barso’ by Ritviz, their movements evoke joy, optimism, and spontaneity. Through the “Splash Your Style” campaign, Crocs emerges as the ultimate accessory for monsoon fashion, fostering authenticity, engagement, and effortless style against the backdrop of a rainy day.

    Commenting on the new campaign, Crocs EMEA/LATAM/INDIA & Hey Dude International Marketing vice president Yann Le Bozec said, “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honour this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”

    Kulfi Collective VP of production Mitali Sharma shared her enthusiasm for the campaign, “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.’”

    Having gone live on 20 June 2024, the Crocs ‘Splash Your Style’ monsoon campaign has been brought to life via an integrated campaign across social, digital, Retail and e-commerce channels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Crocs India (@crocsindia)

     

  • IndoSpace paves the way for tomorrow with ‘Linking The Limitless’ campaign

    IndoSpace paves the way for tomorrow with ‘Linking The Limitless’ campaign

    India, 19 June, 2024: IndoSpace, the largest investor, developer and manager of industrial and logistics real estate in India, has unveiled a brand philosophy in ‘Linking the Limitless’. This ambitious initiative marks a significant milestone in IndoSpace’s journey as it positions itself as the pivotal bridge between today’s achievements and tomorrow’s boundless possibilities.

    Liqvd Asia, renowned for its innovative approach to marketing and storytelling, has played a key role in shaping the creative direction of ‘Linking the Limitless’. They have insightfully captured IndoSpace’s role as an enabler that propels ideas towards infinite potential. Their collaborative efforts with IndoSpace have resulted in a campaign that not only communicates the brand’s core values but also sets a new benchmark in the industry.

    The central theme of the campaign, ‘Connect with your tomorrow’, reflects on IndoSpace’s vision to serve as more than just a real estate provider. It positions the brand as a catalyst for limitless opportunities, connecting the power of progressive thinking with the potential of future innovations. In continuation of this philosophy, IndoSpace aims to strengthen its market presence and reinforce its role as a transformative force in the industry.

    The campaign rollout includes a series of strategic elements designed to resonate with IndoSpace’s diverse audience, including a dynamic social media presence, a captivating brand film introducing the concept of limitless possibilities together with its offline and online manifestations, and the integration of ‘iSpace’, IndoSpace’s bespoke intranet platform designed to foster collaboration and knowledge sharing among stakeholders.

    Everstone Group vice chairman (Real Estate) Rajesh Jaggi said, “At IndoSpace, it’s our constant endeavour to exceed the expectations of our clients and partners. Our ‘Linking the Limitless’ campaign is not just a mere brand initiative; it epitomises our ongoing commitment to fostering innovation and driving growth. We believe in bridging today’s capabilities with tomorrow’s opportunities, creating an ecosystem where every idea can flourish. This campaign embodies our ethos of connecting excellence with efficiency, forging bonds between innovative ideas and the boundless possibilities they unlock.”

    Liqvd Asia head of creative services Sunil Gangras added,* “We always strive to push the boundaries of creativity with stories that create relevance and build meaningful impact.  Collaborating with IndoSpace on the ‘Linking the Limitless’ campaign has been a journey of innovation and strategic storytelling. Our aim was to articulate IndoSpace’s pivotal role not just as a torchbearer in the industrial and warehousing industry but also as a bridge between ambition and achievement. We wanted to bring to life the scale, the geographical footprint and the aspects of excellence through a visual spectacle of limitless motion that links every journey to its milestone through a narrative that inspires and connects.”

  • ClearTax unveils its latest digital campaign – Next

    ClearTax unveils its latest digital campaign – Next

    Mumbai:  ClearTax, an online tax-filing platform, gears up for the ongoing tax season with the launch of its “Next” digital campaign. The campaign aims to highlight the company’s commitment to making tax filing a seamless and convenient experience for individuals and businesses alike. The campaign’s tagline, “#IdharNahiToKidhar,” implies that there is no better place to file taxes than ClearTax, with its revolutionary features and updates that make tax filing a breeze.

    The centrepiece of the “Next” campaign is a series of four ad films, each tailored to specific target segments: salaried individuals, those with capital gains, freelancers, and those with both salaried income and capital gains. Two of these ad films have been launched. These ad films showcase the ease and convenience of filing taxes on the ClearTax platform, with a key message that all it takes is to press the “Next” tab to navigate through the process.

    The campaign highlights the platform’s ability to cater to diverse needs, offering tailored solutions for different user segments. The ad films emphasize the unique use cases and features that make tax filing easier for each segment, reinforcing ClearTax’s commitment to providing a seamless and personalized experience for all users.

    Along with the ad film, ClearTax is also introducing three feature films that showcase its new AI Assistant feature, “Ask Neha.” This AI-powered assistant serves as a co-pilot, accompanying users throughout their tax filing process and providing 24/7 assistance with all tax-related queries.

    The campaign’s humorous tone aims to convey the message that users can easily access assistance and have their tax-related questions answered with the AI Assistant feature, making it a one-stop solution for all tax-related needs.

    ClearTax founder and CEO Archit Gupta said, “While we are committed to revolutionizing the tax filing experience for individuals and businesses across India, with our ‘Next’ campaign, we have taken a solid leap forward in simplifying the process, making it intuitive for every user. Our unique ad films and AI Assistant feature are a testament to our continuous pursuit of innovation, ensuring that tax filing is no longer a dreaded task but a seamless experience. We are confident this campaign will connect well with our users and reinforce ClearTax’s position as the nation’s go-to platform for hassle-free tax filing.”

    The “Next” campaign also serves as a reminder for existing tax filers that tax filing on the ClearTax platform is now even easier, with its message “Next level ease” and “Next level breeze.” For new or first-time filers, the campaign aims to raise awareness that they can complete the entire DIY tax filing process on Cleartax with ease and convenience.

  • Intellectual property storm surrounds Jindal Steel’s Cannes Lions 2024 triumph

    Intellectual property storm surrounds Jindal Steel’s Cannes Lions 2024 triumph

    Mumbai: Jindal Steel’s success at Cannes Lions 2024 has been overshadowed by controversy as allegations of idea theft cloud its achievements. India’s medal count reached 9 by Day 2 of the festival, including 1 Gold, 2 Silver, and 6 Bronze Lions. Notably, two Lions were awarded to Jindal Steel for its campaign ‘The Steel of India,’ recognized in the Film Craft category with a Silver and a Bronze Lion from Earlyman Film.

    Kondurkar Studios was credited with the campaign’s creative ideation, but the campaign’s origin came under scrutiny. Wieden + Kennedy India had initially developed the campaign titled ‘Steel of India,’ including its script, narrative flow, and montage video elements. They alleged copyright infringement and breach of service agreement when Jindal Steel launched a similar campaign in March 2024.

    The Delhi high court intervened, acknowledging Wieden + Kennedy India as the campaign’s creators and ruled that Jindal Steel’s version prima facie appeared to be based substantially on their original theme. An out-of-court settlement affirmed Wieden + Kennedy India’s rights, despite industry norms where copyright typically transfers to the client upon payment.

    Responding to these developments, Wieden + Kennedy India said, “While copyright legally transfers upon payment, the agency remains the ideal creator. The production house cannot unilaterally determine the origin of the idea once the court and client have decided.”

    This situation has cast a shadow over Jindal Steel’s Cannes Lions wins, highlighting ongoing debates within the advertising industry regarding intellectual property and creative ownership.

  • Kixx Engine Oil by GS Caltex launches new campaign for better resale value of bikes

    Kixx Engine Oil by GS Caltex launches new campaign for better resale value of bikes

    Mumbai: Kixx by GS Caltex, a player in the lubricant market, has unveiled its latest campaign titled Kixx Engine Oil for #BetterResaleValue. This campaign underscores the critical role of selecting the right engine oil for ensuring prolonged engine life and enhancing vehicle resale value.

    The narrative at the heart of this campaign revolves around the enduring friendship of Pradeep and Deepak. Their story, rich with life’s unpredictability, serves as an engaging backdrop to highlight the pivotal moments where making the right choices—like selecting the right engine oil—can significantly influence outcomes. This storytelling approach aims to create an emotional connection with the audience, emphasizing the importance of informed decisions for better results.

    Kixx Engine Oil, the focal point of the campaign, is positioned as a product that not only extends the life of a vehicle but also enhances its resale value. This product promise is crafted to appeal to vehicle owners who are keen on maintaining the longevity and performance of their bikes. The key message is clear: choosing Kixx Engine Oil translates to unmatched performance and durability, which are essential for any vehicle owner looking to maximize their resale value.

    GS Caltex India general manager-marketing K Madhu Mohan emphasised the company’s commitment to quality and customer satisfaction. He stated, “At GS Caltex India, we understand the significance of choosing the right engine oil and how it impacts its resale value. With our new campaign, we aim to connect emotionally with our customers and emphasize how Kixx Engine Oil ensures the performance and longevity of their vehicles with better resale value.” This statement reinforces the campaign’s core message and highlights GS Caltex – Kixx dedication to delivering high-quality products that meet the needs of their customers.

    The campaign strategically leverages storytelling to build a strong emotional connection with the audience. By focusing on relatable characters and real-life scenarios, GS Caltex aims to resonate with customers on a personal level, thereby strengthening brand loyalty. The emphasis on the benefits of Kixx Engine Oil is designed to persuade vehicle owners to choose a premium product that offers tangible long-term benefits.

    “Kixx Engine Oil for #BetterResaleValue ” is more than just a marketing campaign; it is a narrative that seeks to educate consumers on the importance of using high-quality engine oil. By doing so, GS Caltex India not only promotes its Kixx Engine Oil but also reinforces its position as a brand that prioritizes customer satisfaction and vehicle longevity.

  • Flipkart and The New Thing launch Thumbs Appa campaign

    Flipkart and The New Thing launch Thumbs Appa campaign

    Mumbai: Based on the comedic reality that dad’s never fail to reply to every text with a thumbs-up emoji TNT’s latest campaign for Flipkart aims to turn the most underwhelming response from appa into the most sought-after one this Father’s Day.

    With a CTA of ‘Impress your Appa with his own Thumbs Appa!’, the campaign broke with a hilarious film featuring a dad who owns up to every thumbs up they’ve ever sent. Stating that he knew all along that Flipkart would launch a campaign where you could exchange all these thumbs ups for big tickets for father’s day gifts. “Appa ke thenga unko gift denga”.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Flipkart (@flipkart)

     

    To participate, simply screenshot every thumbs-up emoji you’ve ever received from your father and either DM it to Flipkart on Instagram or reply to the pinned post on their X. Entrants who share the most screenshots stand a chance to win big ticket prizes like a smartphone, smart TV and a luxury watch.

    On the inception of Thumbs Appa, Flipkart senior director, marketing & media Pratik Shetty said “At Flipkart, we believe that every occasion is an important opportunity to connect and celebrate with our customers. This Father’s Day, we took something as simple as a thumbs up emoji – which is a father’s unique way of expressing love & support and turned it into a fun and engaging contest, the

    Flipkart Thumbs Appa! We’re thrilled to see how many thumbs-up our customers sent us and made this Father’s Day extra special for all the Appas everywhere by winning exciting gifts.”

    The New Thing co-founder Viren Noronha added “After extensive research i.e. going through our own chats with our dads, the insight put the pain in painfully obvious. 7 out of 10 dads’ default reply to your every text will always be the thumbs up emoji. ‘Happy Father’s Day!’ thumbs up emoji. ‘I got a promotion’ thumbs up emoji. ‘I made an ad about you!’ thumbs up emoji. We just asked a simple question- how do you turn the most underwhelming response into something amazing, for dad’s themselves. Voila. Thumbs Appa!”

  • Entourage Films presents KitKat and Netflix ad campaign

    Entourage Films presents KitKat and Netflix ad campaign

    Mumbai: Entourage Films is excited to announce a new ad campaign with the two iconic brands KitKat and Netflix. This creatively scripted collaboration showcases KitKat’s distinctive concept of “breaks” within the engaging world of Netflix.

    Director Sharat Katariya, celebrated for his humor and exceptional storytelling, seamlessly blended the world of KitKat and Netflix into an engaging experience for the viewers. Starring Bollywood sensation Ayushmann Khurrana, the film takes viewers on a delightful journey in the Netflix world.

    At the heart of the campaign is the theme of taking a break, a concept synonymous with KitKat’s brand identity. As Ayushmann, feels bored with repetitive roles on a movie set, he yearns for a break. The commercial cleverly highlights the idea that just like there’s a KitKat for everyone, there’s a Netflix show or movie for every mood.

    Entourage Films executive producer Garima Arora shared: “Working with KitKat, Netflix and Ayushmann Khurrana was a fantastic experience. The set was full of laughter and chocolates, it definitely felt like a big family gathering. Sharat and I were thrilled to be part of this project and we look forward to more collaborations.”

    This film shows the exciting potential when two major brands join forces to create something fresh and innovative. This collaboration between KitKat and Netflix is a masterful blend of humor, storytelling, and brand synergy. It invites viewers to pause, enjoy a KitKat, and immerse themselves in the endless entertainment options that Netflix offers. By combining the pleasures of a sweet treat and top-notch entertainment, the campaign creates a compelling message to unwind and enjoy a break.

  • Mahindra commemorates 25 years of Kargil Vijay Diwas with ‘Hearts to Bravehearts’ initiative

    Mahindra commemorates 25 years of Kargil Vijay Diwas with ‘Hearts to Bravehearts’ initiative

    Mumbai: Mahindra & Mahindra Ltd, India’s leading manufacturer of SUVs and armoured vehicles for defence and paramilitary forces, proudly announces the launch of ‘Hearts to Bravehearts’, an initiative to commemorate the 25th anniversary of India’s victory in the Kargil War. This initiative is a heartfelt mission to honour the courage, sacrifice, and resilience of our brave soldiers. Mahindra reiterates its commitment towards nation-building through this endeavour.

    Mahindra SUVs will simultaneously flag off from Tanot Border Post, Kibithoo Border Post, and Kochi Port covering 10000 km. The convoys will carry messages from citizens to military stations, garrisons, and war memorials across the country, culminating at the Kargil War Memorial.

    The campaign is a sincere call to all Indians to express their gratitude towards the Indian armed forces. Citizens are invited to share their gratitude through letters, poems, sketches, and other creative expressions. In partnership with Indian Post (department of post, ministry of communications), Mahindra will utilise their extensive network to deliver messages from Mahindra Dealerships to three locations of military significance from where convoys of Mahindra SUVs will flag off. The final destinations for these messages include military stations, garrisons, war memorials, and cantonments across the country and Kargil/Drass.

    M&M Ltd president – automotive division Veejay Nakra said, “We are deeply honoured to commemorate the 25th anniversary of the Kargil victory with our ‘Hearts to Bravehearts’ initiative. This campaign is not just about remembering our heroes but about celebrating the freedom and peace they have secured for us. By sending our heartfelt messages to the brave soldiers who protect our nation, we aim to show them that their sacrifices have not only brought us safety but also endless smiles and a peaceful life. Mahindra is proud to be a part of this significant journey, reinforcing our commitment to exploring the impossible and supporting our nation’s heroes.”

    In a significant collaboration, Mahindra has tied up with Faujiana as a partner to engage with Kargil war veterans to spread awareness and drive citizen participation through its extensive network. Along the way, the drive will also foster goodwill through the involvement of eminent journalists and celebrities, amplifying the campaign’s emotional resonance.

    A robust social media campaign will provide the necessary reach and scale, engaging millions across the nation. Citizens will be encouraged to share their messages on social platforms as well as at their nearest Mahindra Dealerships, amplifying the collective voice of gratitude and respect for our armed forces. Drop points will be set up at Mahindra showrooms and workshops nationwide, making it convenient for people to contribute their messages.

    By delivering these messages to Defence destinations across the country, Mahindra proudly plays a role in honouring heroes and reinforcing the nation’s pride in its defence forces.

  • BIG FM concludes its campaign ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’

    BIG FM concludes its campaign ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’

    Mumbai: In response to the escalating global water crisis, BIG FM, one of India’s leading radio networks, successfully concluded its purpose-led initiative ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’, aimed to raise awareness about responsible water usage. Responding to soaring temperatures aggravating water shortages across major Indian cities this summer, the campaign garnered significant support from celebrities, government authorities, activists, communities and NGOs.

    Through this campaign, BIG FM also rolled out the ‘Jal Daan’ initiative, encouraging individuals to curb their water usage. The collected water was then distributed across various locations in Delhi and NCR regions with the help of water tankers. In addition to on-air initiatives, the campaign featured on-ground activities such as cleaning nearby water bodies, conducting awareness programs at malls, holding discussions with experts in schools and colleges and organizing painting, slogan writing competitions across all BIG FM stations.

    The highly impactful campaign drew the attention of the Jal Shakti Department, with secretary Debashree Mukherjee IAS expressing her appreciation for the cause. Celebrities including Manoj Bajpayee, Divya Dutta, Raghuvir Yadav, Faisal Malik, Mini Mathur, Alka Yagnik and Anuradha Podwal supported the initiative by sharing how they are individually contributing to water conservation. Activists like Dr Rajendra Singh (The River Man of India), Sunanda Tai, Peepal Baba from the Give Me Trees Trust and Padma Shri Ganesh K. Mani showed their solidarity with the cause through audio and video messages. Additionally, listeners also shared their Jal Warrior stories on air by reaching out directly to BIG FM RJs or through their social media handles, detailing how they are saving water in their daily lives.

    BIG FM COO Sunil Kumaran shared his views on the campaign, stating, “The need for water is perpetual for all. As demand rises and the population grows, conserving not only water but all natural resources has become crucial. Through ‘Jal Andolan,’ we aimed to further emphasize the importance of mindful water consumption and thereby the needs for its conservation. I would like to extend my gratitude towards all the dignitaries who supported this initiative; their influence is vital in fostering a healthier environment for those without access to fresh water.”

    ‘Jal Andolan’ concluded in Delhi with ‘Jal Daan,’ encouraging people to save water by using a bucket instead of taking a shower, not washing their car and reusing RO wastewater for household chores. Approximately 50,000 litres of water was distributed to water-scarce areas in Delhi by BIG FM RJs – RJ Khurafati Nitin, RJ Akriti and RJ Yogi — with the support of Delhi Police, various listeners and communities.

  • 42nd MADDYS 2024 witnesses record entries and exciting announcements

    42nd MADDYS 2024 witnesses record entries and exciting announcements

    Mumbai: The Advertising Club of Madras is delighted to announce the closure of entries for MADDYS 2024, with a record-breaking total of 1015 submissions! This year has seen unprecedented participation, far exceeding our previous best of 791 entries set in 2019. We extend our heartfelt gratitude to the entire advertising community for their overwhelming support and enthusiasm.  

    Celebrating creativity across India  

    We are proud to share that this year’s entries have come from all corners of India, including  Tamil Nadu, Kerala, Karnataka, West Bengal, Maharashtra, Uttar Pradesh, Haryana, Gujarat,  Telangana, and New Delhi. This wide representation underscores the national significance  and esteemed reputation of the 42nd MADDYS Awards.  

    Diverse and esteemed jury  

    Our 28-member jury panel is composed of a diverse group of industry experts, including creative visionaries, marketing leaders, media specialists, and entrepreneurs from both national and international markets. Their expertise and varied perspectives ensure a rigorous and objective judging process, celebrating the very best in advertising.  

    Exciting announcements:

    1. 42nd MADDYS 2024 Gala night:  

    Mark your calendars for the MADDYS 2024 Gala Night on 28th June 2024 at the Madras  Race Club in Chennai. This event promises to be an unforgettable evening celebrating creativity, strategy, innovation, and impact in advertising.  

    2. Launch of MOGO:  

    We are excited to unveil our musical logo (MOGO), making us the first advertising club in India to introduce this innovative musical element. The MOGO, created by the talented music director, Arun Raj, will be officially used at the gala night.