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Category: Ad Campaigns

  • Tribes Communication teams up with influencer Ankit Baiyanpuriya for Honda Shine 100 campaign

    Tribes Communication teams up with influencer Ankit Baiyanpuriya for Honda Shine 100 campaign

    Mumbai: Tribes Communication proudly announces its collaboration with renowned Indian influencer Ankit Baiyanpuriya for an impactful influencer campaign promoting Honda Motorcycle and Scooter India’s most loved Shine 100 motorcycle. Leveraging Ankit Baiyanpuriya’s status as one of Bharat’s foremost ambassadors of fitness, discipline, and aspiration, the campaign highlights the Honda Shine 100 motorcycle’s key attributes: sturdiness, consistency, and efficiency.

    The campaign aims to reach the target group through social media influencers, effectively communicating the product’s unique selling propositions. The target audience includes executives, business owners, and farmers who prefer economical, durable, and easy-to-use products, emphasizing performance, smart styling, and daily usability.

     

     

    Influencers from various genres, including TV, films, entertainment, education, income, sports, auto, and farming, have been incorporated into the campaign across the target markets of Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, and Karnataka. By blending style, trust, and sustained performance with Ankit’s inspiring persona, the Honda Shine 100 has successfully reached its target audience, earning the trust of millions and motivating countless others.

    Tribes Communication is thrilled to be at the forefront of such a dynamic campaign, showcasing the powerful synergy between the brand, influencer and the right target audience.

  • L’Oréal Paris launches Panorama Mascara in India with CGI OOH campaign

    L’Oréal Paris launches Panorama Mascara in India with CGI OOH campaign

    Mumbai: L’Oréal Paris proudly showcases its revolutionary CGI out-of-home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. This innovative creative is a part of the larger launch campaign of the much-anticipated Panorama Mascara in India, a global bestseller that makes eyes appear up to 1.4 times bigger.

    The ‘See Life in Panorama’ campaign highlights the product’s promise of bigger-looking eyes by taking over larger-than-life touchpoints! This innovative CGI is integrated on a cluster of billboards at vibrant neighborhood of Bandra Turner Road followed by other physical billboard displays in other prominent locations in Mumbai such as Worli Sea Link, Juhu Tara Road, & Goregaon West driving strong cues of luxury.

    The CGI aims to bring out the concept in a way that is larger than life itself, a one-of-its-kind, phygital integration with an actual physical billboard enhanced through digital amplification. This concept is strongly based on reaction that CGI video leaves viewers questioning, “Was it real?”

    This OOH campaign vividly illustrates the mascara’s advanced formula that captures every lash, ensuring they are beautifully coated and defined. Enhanced with L’Oréal Paris’ exclusive five per cent STRETCHFLEX COMPLEX technology, the campaign emphasizes the product’s ability to volumize every lash for a fully fanned-out, panoramic effect.

    Conceptualised and executed by Tonic Worldwide & Posterscope India, the CGI OOH campaign is a visual feast that brings the Panorama Mascara to life in a spectacular way.

    L’Oréal Paris India’s general manager Dario Zizzi expressed his excitement, stating, “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India.  Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”

    Experience the magic of the ‘See Life in Panorama’ campaign at Turner Road in Bandra, Mumbai, and discover more about this exciting new mascara offering, now available in India.

    Panorama Mascara by L’Oréal Paris, priced at Rs 999, is available to shop at e-commerce platforms like Nykaa, Myntra and modern trade counters like Lifestyle, Shoppers Stop & Nykaa on Trend.

  • Nestlé India unveils “Utha MUNCH, Dikha Crunch” campaign

    Nestlé India unveils “Utha MUNCH, Dikha Crunch” campaign

    Mumbai: In a world where criticism and doubt sometimes weigh down creativity and ambition, Nestlé MUNCH has unveiled its “Utha MUNCH, Dikha Crunch” campaign, encouraging individuals to embrace their unique qualities and confidently pursue their passions. Each bite of MUNCH celebrates the “crunch,” symbolizing the inner strength and resilience within each person, reminding them of the delightful rewards that come from staying true to themselves and pursuing their dreams.

    Commenting on the campaign, Nestlé India director, confectionery business Rupali Rattan said, “Through this campaign, we want MUNCH to be an ally in crunching all the noise from the doubters and not letting anyone stop you from being your authentic self. We are hopeful that the crunch of MUNCH will emerge as a formidable force, emboldening the teens of today to rise above the noise and triumph against all odds.

    VML North managing partner Jaibeer Ahmad further added, “Through relatable narratives and seamless storytelling, set in the young and vibrant Indian towns, we have showcased how Munch’s crunch is a rallying cry for teenagers to embrace their individuality and keep moving forward with an unwavering winning attitude.”

    The campaign includes a series of digital films released across North and South India.

  • Ravi Shastri returns with quirky avatars in the latest Britannia 50-50 campaign

    Ravi Shastri returns with quirky avatars in the latest Britannia 50-50 campaign

    Mumbai: In India, cricket is more than a sport; it’s a cultural phenomenon that unites generations across all demographics. Embracing this passion, Britannia 50-50 announces two quirky campaigns, including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty. These initiatives feature cricketing icon and former Indian head coach Ravi Shastri, who has been associated with Britannia for the past two years.

    Britannia 50-50 kicked off the season with a new TVC with Ravi Shastri in a dual avatar for Britannia 50-50 Sweet and Salty. Conceptualized by Lowe Lintas, the TVC captures the essence of the cracker by showcasing Ravi Shastri in a playful dual persona, conversing with doves. As he experiences the sweet and salty sides of the biscuit, his interactions with the doves mirror the distinct flavours. His persona softens when he experiences the sweetness, but his response takes a witty and playful turn when he encounters the salty crunch. Through this campaign, Britannia 50-50 delivers a perfect blend of sweet and salty sensations that cater to the discerning tastes of today’s snack enthusiasts.

    Britannia takes it a notch further by introducing an initiative in partnership with Mindshare India, seamlessly integrating AI technology. The Britannia 50-50 T20 Golmaal with Ravi Shastri offers an innovative way for users to interact with Ravi Shastri during the ongoing cricket season and receive Golmaal advice. Building on last year’s chatbot, Chatbot 2.0 initiative now includes a new AR feature, presenting an animated Shastri avatar that answers “Golmaal” questions with unexpected humor, keeping fans entertained regardless of the game’s outcome. This innovative addition activates the user’s rear camera, projecting a digital avatar of Ravi Shastri onto their screen, allowing users to ask questions directly, thus making the interaction smooth and engaging.

    Teams involved in development have delicately crafted and trained this digital avatar of Ravi Shastri, and have humanised it further by mapping the face details, adding mocap to match mannerisms and training the voice using multiple LLM’s. Physical appearance aside, even the personality, way of speaking, and words used have been created to emulate his mannerisms. The chatbot seamlessly combines the best nest of new technology – AR engines of 8th Wall, Conversational AI technology of InWorld, Gen AI voice technology of Eleven labs and Xtendr’s proprietary tech layer to take engagement and experience to the next dimension of “real-time two-way conversations in both voice and text formats.

    That’s not all, users can also win* exciting Golmaal cricket hampers and match tickets to Australia by recording and sharing their best Golmaal conversations with Ravi Shastri on Instagram or Facebook, tagging the handle @britanniasnackInc.

    “We are thrilled to launch two exciting initiatives that perfectly capture the spirit of Britannia 50-50 and our deep connection with cricket. The Britannia 50-50 T20 Golmaal with Ravi Shastri and our Sweet and Salty campaign, both featuring Ravi Shastri represent our commitment to exploring new horizons and delivering unique experiences to our consumers. With the cricket fever gripping the nation, these campaigns are exciting and unpredictable, much like the sport itself. Ravi Shastri perfectly embodies the essence of Britannia 50-50, and we are confident that both campaigns will resonate deeply with cricket fans and snack enthusiasts alike.” – Britannia Industries CMO Amit Doshi.

    Speaking about the campaign, Ravi Shastri said, “Partnering with Britannia 50-50 has been an absolute delight. As someone who is deeply connected to cricket, I appreciate the passion and excitement that Britannia brings to the game through its innovative campaigns. The Britannia 50-50 T20 Golmaal with Ravi Shastri offers fans a unique, interactive way to engage with me, while the Britannia 50-50 Sweet and Salty mirrors the dynamic nature of the sport. Britannia is doing fantastic work in connecting with cricket lovers and snack enthusiasts across the country, and I am thrilled to be a part of this journey.”

    Ravi Shastri first brought his distinctive charm to the iconic Britannia 50-50 Maska Chaska TVC in 2022, where he perfectly depicted the desi and videsi styles of watching cricket and the emotions evoked by the flavors in Britannia Maska Chaska. Additionally, Shastri was featured in five humorous films for Britannia 50-50 Golmaal, where a player approaches him for guidance in each film. In response, in his inimitable style, Shastri imparts the ultimate strategy of “Golmaal.” His dynamic persona perfectly matches Britannia 50-50’s spirit, celebrating the brand’s long-standing association with cricket.

    “Britannia 50-50, Cricket and Ravi Shastri are such powerful ingredients that you have to craft the right balance, or one can easily overpower the other two. Also, when you have a long cricketing season you don’t want your ad to be an irritant, instead something people look forward to in the breaks. We feel the Doves and the Guturgoos may have just helped us land these two things right.” – Lowe Lintas India regional creative officer Sarvesh Raikar.

    “Generative AI is revolutionizing brand experiences, creating deeper connections with audiences and becoming a cornerstone of our marketing initiatives. By integrating AI with cutting-edge technologies like AR avatars, Mindshare is pioneering experiences that are not just industry firsts, but world firsts. Britannia 50-50 T20 Golmaal with Ravi Shastri exemplifies this innovation, offering a sustained, evolving property that continuously delights consumers with fresh and engaging interactions. We are committed to pushing the boundaries of what’s possible, ensuring that each encounter with our brand is memorable and impactful.” – Mindshare, South Asia CEO Amin Lakhani.

    “At Xtendr our mission has always been to augment human vision using spatial computing & AI. We have been blending technology, design and human imagination to make objects talk and narrate brand stories in an immersive manner. This partnership with Britannia and the team at Mindshare had us take branded content conversations to the next level of engagement – creating something that has never been done before. We made brand storytelling real-time & immersive about the moments that matter the most.” – Xtendr founder and CEO Anurag Sachdeva.

    Steps to chat with Ravi avatar:

    1    Click on the link: https://www.5050cricket.in/ 
    2    Verify your details 
    3    Ask or Type your cricketing queries to Ravi 
    4    Get live Golmaal responses from Ravi’s AR avatar 
    5    Record and share your Golmaal conversation with Ravi on Instagram or Facebook tagging @britanniasnackinc  
    6    Stand a chance to win* a trip to Australia to watch a match or exciting Golmaal cricket hampers *T&C applied

  • IVAS launches Ghar Dhadakne Do campaign

    IVAS launches Ghar Dhadakne Do campaign

    Mumbai: Infra.Market, a construction materials company, is thrilled to announce the launch of the “Ghar Dhadakne Do” campaign by its direct-to-consumer (D2C) brand IVAS. Rooted in the essence of acknowledging the deep connection between homemakers and their homes, the campaign celebrates the fact that our homes breathe and live, just as we do. It is aimed at the idea of nurturing our homes with the same care and devotion we give to our beloved family members.

    IVAS reinforces that homemakers spend significant time of their lives at home, finding comfort and companionship in its corners. With a heart full of affection, they cherish their homes as their child, family member, or friends. Much like we all prepare themselves for special occasions, IVAS encourages the grooming and enhancement of our homes, acknowledging the emotional investment we put in them. Empowering homemakers, IVAS offers a complete range of home renovation products that encourage the creation of homes radiating comfort, beauty, and functionality, transforming homes into living beings, because ‘when you love your home, it loves you back.’

    IVAS has joined hands with renowned actresses Shilpa Shetty Kundra and Genelia Deshmukh to evoke this sentiment within every homemaker. This partnership emphasizes the significance of embracing our homes as integral family members.

    Emphasizing the campaign’s core message, ‘Ghar Dhadakne Do’, Infra.Market co-founder Aaditya Sharda said, “We believe that the idea of a home is not just a physical space but a reflection of one’s identity. Our campaign celebrates the emotional connection people build with their homes. It showcases how IVAS can be their trusted partner in building their dream abode.”

    Shilpa Shetty Kundra, known for her compelling screen presence, expressed her excitement about the campaign, “Building a home is a deeply personal experience. As someone who is House Proud, I value the importance of a well-designed home. I believe products from the brand IVAS offer the perfect blend of style and functionality, enabling homemakers to easily create their dream home. Together, let’s celebrate the love we have for our homes.”

    Genelia Deshmukh, known for her vibrant and aspirational personality, expressed her enthusiasm, “A home reflects one’s dreams and aspirations. IVAS understands the desires and challenges of young homemakers. Their innovative products empower them to transform their homes into a reflection of their personalities, making the process enjoyable and rewarding. When your home feels happy, it reflects on your personality.”

    The core philosophy of the ‘Ghar Dhadakne Do’ campaign stems from the consumer’s journey that allows them to create a home that is uniquely theirs. IVAS is revolutionizing the home building and renovation space by offering a comprehensive range of stylish products including Tiles, Bath Fittings, Sanitary ware, Fans, Lighting, Appliances, Modular Kitchen and Wardrobes, Designer Hardware and much more all under the same brand.

    The campaign designed by the leading global creative agency BBH, within the Publicis Group underscores the pivotal role that a HOME plays in the life of a HOMEMAKER. It encapsulates the essence of nurturing and caring for our homes, thereby recognizing its true significance in our lives.

  • ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    Mumbai: ManipalCigna Health Insurance, a standalone health insurance company, announces the launch of its generative AI-powered guided meditation; Mini Mindful Moments in celebration of International Yoga Day.

    Mini Mindful Moments by ManipalCigna in collaboration with Terribly Tiny Tales (TTT) invites individuals to explore and connect with their unique idea of bliss. This initiative aims to encourage people to take a moment from the daily hustle-bustle, chaos and monotony and rejuvenate themselves or gift that moment of bliss to their loved ones. Through the #MiniMindfulMoments portal, users can access customized meditation experiences crafted using cutting-edge generative AI. Each video is uniquely tailored, ensuring a personalized journey towards relaxation and inner peace.

    ManipalCigna Health Insurance chief marketing officer Sapna Desai said “In this fast-growing hustle culture, finding calm in between chaos becomes a necessity. Studies show one in every third of Indians struggle with stress and anxiety. This International Yoga Day, we aim to make mindfulness more essential with our Mini Mindful Moments initiative. This AI-generated innovative experience offers personalized guided meditation videos that is tailored to an individual’s unique idea of bliss, showcasing that Health is the real Wealth.”

    The AI-powered ‘Mini Mindful Moments’ by ManipalCigna showcases that even embracing 60 secs of calm in this busy world can be blissful. The guided meditation based on the imagination of “What my happy place looks like” focuses on recharging your soul through a minute of mindfulness. The AI-generated personalised guided meditation pushes you to have some time of the day only for yourself, even if you must steal from your schedule.  

    On the microsite #MiniMindfulMoments www.minimindfulmoments.in. Users can create and gift a uniquely tailored meditation experience in just a few prompts, which will be transformed into a personalised mini meditation video. The personalized meditation will have a custom audio and name which will be created using generative AI technology. The output will then be shared with users, allowing them to listen and share with their family and friends.

    ManipalCigna Health Insurance will leverage this initiative through social media platforms for widespread promotion. Additionally, the company will be collaborating with multiple social media influencers, who will use the portal to create customized meditation experiences and express how they feel.

  • DECATHLON celebrates International Yoga Day with fourth edition of “Take A Breath” initiative

    DECATHLON celebrates International Yoga Day with fourth edition of “Take A Breath” initiative

    Mumbai: DECATHLON is excited to announce the launch of the fourth edition of its “Take A Breath” initiative in celebration of International Yoga Day. With a mission to inspire and move people through the wonders of sports, this initiative aims to promote the practice of yoga to take a break from the hustle and bustle of daily life and cater to the unique needs of Indian yoga practitioners through its products and equipment.

    According to reports, close to 15 crore individuals engage in yoga, However, over 67 per cent of Indian yoga enthusiasts choose to practise at home. To enable these practitioners and inspire individuals to adopt yoga as a daily practice, enriching their lives through its transformative benefits, DECATHLON is committed to developing products and equipment tailored for the Indian market.

    As a part of this commitment, DECATHLON is excited to unveil its new line of yoga wear geared towards women, including the Kurti Tshirt and Dhoti Yoga Bottoms, in an effort to make practising yoga more comfortable. These products are meticulously designed to blend traditional aesthetics with modern functionality. The Kurti Panoply offers a stylish yet modest option, allowing ease of movement and breathability, while the Dhoti Yoga Bottoms deliver unparalleled comfort with their relaxed fit and flexible fabric. By incorporating these thoughtfully crafted pieces into their yoga wear collection, DECATHLON aims to become the product of choice for Indian women who look to enhance their yoga experience or embrace an active lifestyle.

    “At DECATHLON, we uphold the vision of moving people through the wonder of sports. To bring that spirit to people, we focus on continuously delivering innovative and quality products and equipment that allows them to kick start their journey or continue it. Our expanding and comprehensive range of yoga products including apparel, accessories, and mats is a testament to this spirit as DECATHLON becomes the one-stop solution for all yoga needs,’’ said DECATHLON India yoga leader Rojith John.

    To further encourage and introduce people to the wonders of yoga, on the International Yoga Day, DECATHLON is set to host over 300 yoga sessions across more than 100 stores nationwide. Following the success of the third edition of the “Take A Breath” initiative in 2023, which witnessed participation from over 21,000 people across India, DECATHLON aims to move over 25,000 people this year.

  • Hyundai Motor India launches I Choose Hyundai brand campaign

    Hyundai Motor India launches I Choose Hyundai brand campaign

    Mumbai: Hyundai Motor India Ltd. (HMIL) launched its new brand campaign, ‘I Choose Hyundai’. This multi-product campaign highlights Hyundai’s diverse product lineup, driven by customers across India, under the narrative #IndiaDrivesHyundai. Hyundai Motor India has consistently prioritized customer needs and comfort, ensuring peace of mind and a smooth ownership experience.

    The ‘I Choose Hyundai’ campaign showcases why India chose the Hyundai brand, emphasising the wide range of models, transmissions, features, and fuel options available. To resonate deeply with regional audiences, the TVC is presented in six regional languages: Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu, ensuring a powerful and lasting impact across diverse geographies. The campaign film features a series of Hyundai products driven by a diverse set of customers, all choosing Hyundai products for its ease of mobility, extensive service network, advanced technology, comfort, convenience, and safety.

    Speaking about the campaign, Hyundai Motor India Ltd COO Tarun Garg said: “Our latest campaign, ‘I Choose Hyundai’, exemplifies HMIL’s unwavering commitment to curating innovative, customer-centric marketing initiatives. Showcasing our entire product line, this campaign will help us connect with our target audience in a more meaningful way, driving brand awareness. With a customer-first approach, the ‘I Choose Hyundai’ campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey.”

    These films, characterized by the unique propositions of each Hyundai product, showcase the vehicles’ capabilities and the emotional connection customers develop with Hyundai. The TVC features various age groups and situations, demonstrating that whether it’s a hatchback, sedan, EV, or SUV, there is a Hyundai product for everyone, no matter the number of occupants or the type of adventure. The new campaign will be promoted across multiple channels including TV, digital, and social media platforms such as YouTube, Facebook, and Instagram.

    HMIL’s customer-centric approach focuses on providing excellent ownership experience and support to the customers at every level of interaction.

    Safety: With ‘Safety-for-all’ as the utmost priority for HMIL, 6 Airbags, seatbelt reminder and 3-point seatbelt are provided as standard across all variants. Further, 7 Hyundai models (IONIQ 5, TUCSON, CRETA, CRETA N LINE, VERNA, VENUE N LINE and VENUE) come with ADAS features.

    Advanced Technology: To enhance customer experience, our passenger vehicles are equipped with various technology-enabled features such as our connected car platform Bluelink, which provides services including remote operations, live tracking, vehicle status, trip history, real-time traffic and hands-free calling assistance.  

    Diverse Choices: HMIL continuously strives to be the customer’s first choice by having a wide range of SUVs (EXTER, VENUE, VENUE N LINE, CRETA, CRETA N LINE, ALCAZAR, TUCSON & IONIQ 5), providing wide choice of transmission (MT, AMT, AT, IVT & DCT) and multiple engine fuel options (Petrol, Diesel, CNG & Electric) for the customers.  

    Peace of Mind: With over 1372 sales points and 1557 service touch points, as on May 31, 2024, HMIL is committed to customer satisfaction and delivering value to owners of Hyundai products.

    Future Ready: Hyundai’s digital ecosystem reflects its customer-centric approach. With Hyundai Click to Buy, customers get a hassle-free end-to-end online buying experience and can further avail of additional benefits through the MyHyundai App.

    Hyundai Motor India Product Range

    Hatchbacks: Hyundai Grand i10 NIOS and Hyundai i20- A definition of practicality, with exuberant design and advanced technology bringing ease to your life.

    Sedans: Hyundai VERNA and Hyundai AURA- Combines modern aesthetics with contemporary craftsmanship. These Hyundai sedans are meticulously designed to make long journeys as comfortable as short hops across the city.

    SUVs: Hyundai CRETA, EXTER, VENUE, TUCSON and ALCAZAR: Symbolizing leisure along with outdoor travel in the perfect Hyundai SUV. These products present a modern take on the Hyundai SUV Life.

    N Line: Hyundai i20 N Line, Venue N Line, Creta N Line: Designed for thrill seekers, the Hyundai N line range of products will get your hearts racing and promise an exciting journey every time you take the wheel.

    EV: Hyundai IONIQ 5 setting benchmarks that redefine electric mobility lifestyle in India with synergies of intelligent technology and innovative sustainability. 

  • RiteBite Max Protein partners with Art of Living on International Yoga Day

    RiteBite Max Protein partners with Art of Living on International Yoga Day

    Mumbai: This International Yoga Day, RiteBite Max Protein has announced its collaboration with the Art of Living Foundation to emphasize the transformative power of yoga, encouraging individuals to embrace it as a lifelong commitment for health and well-being.

    Yoga is an ancient practice with profound modern relevance, offers holistic benefits for both physical and mental well-being. As advocates for a balanced and healthy lifestyle, RiteBite Max Protein and the Art of Living Foundation have joined hands to inspire people globally to integrate yoga into their daily routines.

    Commenting on the same, RiteBite Max Protein marketing manager Shivam Tiwari stated, “Yoga is not just about this day, it’s about making a positive change in our lives. By partnering with the Art of Living Foundation, we aim to spread awareness about the profound benefits of yoga and motivate people to adopt it as a lifestyle choice.”

    Adding to it, senior international faculty of Art of Living, director of Sri Sri School of Yoga- Rishikesh, Dr. Rohit Sabharwal said, “Yoga indicates overall health- physical, mental and emotional. Through our collaboration with RiteBite Max Protein, we wish to propagate a healthier lifestyle, which includes healthy and balanced eating habits, along with the ancient knowledge and practices of yoga”

    Join us for International Yoga Day to celebrate health and peace | RiteBite Max Protein Yoga Routin

    A dentist’s journey to inner peace through yoga | Max Protein Yoga Routine | Dr. Rohit Sabharwal (Part 1)

    Unlock happiness and peace through daily yoga | Max Protein Yoga Routine | Dr. Rohit Sabharwal (Part 2)

    Discover your true potential with yoga | Max Protein Yoga Routine | Dr.Shilpa Sabharwal

    Discover the many gifts of yoga | Max Protein Yoga Routine

  • CoinSwitch becomes official partner for UEFA Euro Cup 2024 on Sony LIV

    CoinSwitch becomes official partner for UEFA Euro Cup 2024 on Sony LIV

    Mumbai: CoinSwitch, India’s largest crypto trading platform, announces its new campaign, ‘Switch to CoinSwitch’, designed to break down barriers to crypto adoption. As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run this campaign from 15 June to 15 July 2024.

    Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room.

    Talking about the campaign, CoinSwitch business head Balaji Srihari said “Love for football is sweeping the world, and India is no exception. During the last tournament in 2020, millions of viewers tuned in to watch the entire event and we are hoping that viewership will grow even more this year. With this engaged audience profile, the UEFA Euro Cup 2024 presents a perfect opportunity for us to connect with our target audience.”

    The company is celebrating its seventh anniversary this month. CoinSwitch was launched to provide a simple and seamless platform for users to trade crypto assets in Indian Rupees. Over the years, the platform has expanded its offerings to serve the full expanse of retail users, and advanced traders with the app and CoinSwitch PRO. Compliance and regulations have always been top priorities for CoinSwitch. The platform is fully compliant with the KYC and PMLA guidelines and is a reporting entity under the Financial Intelligence Unit (FIU). Additionally, to ease the tax-filing process for crypto investors, CoinSwitch offers comprehensive tax reports to its users.

    “With the approval of ETFs, crypto has achieved significant institutional acceptance globally, attracting even traditional asset managers like BlackRock and Fidelity and solidifying its position as a valuable asset class. Now, more than ever, it is crucial for investors to understand crypto and its fundamentals. We are launching this campaign to demonstrate that crypto assets can be a part of Indian investors’ diversified portfolio.” Balaji added.