ITV

Category: Ad Campaigns

  • Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    MUMBAI: Nash8, the two-year-old rebel in India’s creative agency circuit, is turning heads and thumbing through manga to redefine digital-first storytelling. Its latest campaign for Too Yumm! K-Bomb, featuring Ananya Panday, is a full-blown manga-meets-masala moment crafted with Gen Z precision and platform-native flair.

    The campaign’s centrepiece is a short-form podcast in manga style, dropped straight into Instagram Reels, with Panday as a snappy, snack-obsessed alter ego. Vibrant visuals, QR-led real-world extensions, and billboard art channelled straight from Tokyo’s street corners. this wasn’t an ad, it was a digital universe.

    “Gen Z can smell a traditional ad from a mile away,” saID Nash8 founder and creative director, Nasheet Shadani. “For Too Yumm!, we created a universe that didn’t just reference manga — it lived and breathed it. We read over 50 manga books before we even started designing. That’s the kind of depth we try and bring to the table.”

    With clients like Urban Company, MakeMyTrip, Zee5, and NoBroker already under its belt, Nash8’s approach is crystal clear: no repurposed TVCs, just scroll-stopping, mood-board-ready stories that feel more vibe than pitch.

    In an industry still catching up to Gen Z’s attention span, Nash8 is proving that the future of advertising isn’t about shouting louder, it’s about speaking the right language, one perfectly placed frame at a time.

  • Grapes Worldwide sends Pokochan on an AI-powered birthday adventure for MamyPoko Pants

    Grapes Worldwide sends Pokochan on an AI-powered birthday adventure for MamyPoko Pants

    MUMBAI: What happens when you mix a beloved baby mascot with AI and real-time storytelling? You get Poko’s Day Out—a high-engagement, tech-savvy birthday campaign crafted by Grapes Worldwide for MamyPoko Pants, the flagship diaper brand from Unicharm.

    Celebrating the birthday of Pokochan, the brand’s much-loved mascot, Grapes didn’t settle for the usual cake-and-confetti approach. Instead, it brought Pokochan to life on Instagram, letting audiences dictate his birthday adventures in real time. From sipping coconuts in Goa and trekking the Himalayas to photo ops at the Taj Mahal and wildlife safaris, Pokochan went everywhere—powered by user prompts and AI magic.

    The campaign was supercharged by Three Zinc, Grapes’ proprietary AI engine that turned audience suggestions into crisp, platform-ready visuals across both static and video. With blazing-fast turnaround and over 20 unique experiences rolled out live, the campaign had followers glued to their screens and stories.

     

     

     

  • Oakley launches ‘Artifacts from the Future’ campaign

    Oakley launches ‘Artifacts from the Future’ campaign

    MUMBAI: Oakley has announced the launch of its new campaign, ‘Artifacts from the Future’, featuring India’s Test Captain and rising icon, Shubman Gill. The campaign marks a new chapter for Oakley, introducing the next generation of performance-driven Products, designed for 2075 and delivered to 2025, all within the signature language that has defined Oakley for five decades.

    As a brand rooted in legacy that goes beyond sports to influence culture and push boundaries, Oakley continues to accelerate what’s next. With Shubman Gill leading the way, the campaign embodies Oakley’s bold spirit – celebrating innovation, confidence, and a vision for the future.

    The film features Gill wearing two key products, Plantaris and Lateralis. Plantaris is a high-wrap piece of future-facing art created to become an artifact in years to come. Engineering the eyewear was a process of natural selection, shaped by the creature-inspired aesthetics that form a visual code for Oakley. Its flexible silicone rear stem channels the raw power of a frog mid-leap, mimicking the muscle that drives its motion. Complementing it is high-wrap eyewear, Lateralis, a heritage-inspired, future-ready silhouette.

    Talking about the association, Oakley India senior brand business manager Sahil Jandial shared, “2025 is our 50-year anniversary. Fifty years into a legacy of transforming innovation into cultural icons, Oakley® is writing a new chapter. Artifacts from the Future represents how Oakley pushes the boundaries on design, while staying true to its roots. With Shubham Gill now spearheading Oakley’s philosophy, he embodies the spirit of performance at the highest level, with style and precision – not just as a remarkable athlete, but as a powerful force across social culture and sports.”

    Commenting on the campaign, Gill shared, “Through this campaign and with Oakley, we want to show that the future isn’t a far-off idea but something that we’re working towards. These designs feel like they’re made for a future set in 2075, but in fact they’re here with us today – combining Oakley’s legendary innovation with a bold, fresh look. I’m really excited to be part of this incredible journey that’s all about pushing limits and inspiring people to keep growing, whether on the field or in life”

    Behind this creative vision is Brandmovers India, who captured the essence of a futuristic world in stunning visuals and motion graphics. Suvajyoti Ghosh, founder and chief creative officer at Brandmovers India shared their thought process behind the campaign saying, “The brief this year fascinated us from the get-go with its possibilities. With a range that’s called ‘Artifacts from the Future’ we knew we had to build a whole world around the product itself and it was very exciting to dive into the process. It’s not everyday that you get an opportunity to explore futurism in Indian advertising, so much credit to the Oakley team to make this leap and taking us along in the journey.”

  • Adani Group shines a light with ‘Story of Suraj’, third film in #HumKarkeDikhateHain series

    Adani Group shines a light with ‘Story of Suraj’, third film in #HumKarkeDikhateHain series

    MUMBAI: The Adani Group is back with another spark of inspiration. The infrastructure giant has rolled out Story of Suraj, the third instalment in its emotionally resonant #HumKarkeDikhateHain campaign, spotlighting how clean energy is transforming everyday lives across India.

    Directed by Amit Sharma of Badhaai Ho fame and produced by Chrome Pictures, the film tells the story of Rakesh, a man who returns to his hometown only to find it aglow-literally and metaphorically—thanks to uninterrupted solar power. From blooming crops and buzzing classrooms to 24/7 hospitals, the town’s transformation reflects how renewable energy fuels more than just electricity-it powers possibilities.

    Conceptualised by Ogilvy India, the film is rooted in Adani Green Energy Ltd’s (AGEL) mission to build a cleaner, greener India. AGEL, among the world’s largest renewable energy companies, operates a vast network of solar and wind farms, and has become a cornerstone of India’s energy transition.

    Adani Group head – corporate branding Ajay Kakar said “At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy on everyday life. The transformation of one town is emblematic of the change we’re enabling across India.”

    Ogilvy India chief advisor Piyush Pandey commented, “Adani adds one more human touch to technology with its new Solar energy film. Story of Suraj shines by showing how solar energy brings life-changing opportunities to communities, helping them build a brighter future.”

    The film will be amplified across TV, digital, radio, and social platforms, ensuring the sunshine reaches every screen.

    With Story of Suraj, Adani isn’t just talking infrastructure-it’s showing how solar power is sparking human potential, one sunbeam at a time.

  • Tilda stirs hearts at Delhi airport with ‘Feel Home’ campaign for Indians flying abroad

    Tilda stirs hearts at Delhi airport with ‘Feel Home’ campaign for Indians flying abroad

    MUMBAI: Tilda has cooked up a clever campaign to win over hearts — and carry-ons. Titled ‘Feel Home with Tilda’, the emotion-led activation targets Indian travellers at one of their most vulnerable moments: departure.

    Now live at New Delhi International Airport’s departure terminal, the campaign greets outbound travellers with large-format billboards just as they brace for their goodbyes. It’s not just a farewell, it’s a warm reminder that home can travel with you.

    Rooted in insight and soaked in sentiment, the campaign taps into the emotional weight food carries for Indians abroad. With rice often serving as the ultimate comfort cue, Tilda positions itself as more than just a kitchen staple, it’s a piece of home, always waiting on the other side of immigration.

    According to Ebro India, managing director, Graham Carter said, “Indians have always associated rice with tradition, care, and family. With the ‘Feel Home with Tilda’ campaign, we wanted to capture those small yet significant rituals that accompany every Indian goodbye — from tilak to kheer — where rice quietly says the things that words can’t. Tilda is proud to be a companion to the Indian diaspora, helping them feel rooted at home even when they’re thousands of miles away.”

    Also, Ebro India, head of marketing, Puneet Kapoor said, “As a brand rooted in Indian soil and celebrated worldwide, we saw a beautiful opportunity to connect with NRIs right as they step out into a new world. Even when we leave India, we carry our culture with us through the festivals we celebrate, the rituals we follow, and the food we share. And rice, especially, remains at the heart of every Indian celebration, binding generations across borders. This is our way of saying, no matter how far you’ve gone or how long you’ve been away, that feeling of home travels with you. And in that sense, Tilda becomes more than just rice; it’s a slice of home, served with love.”

    Speaking about the campaign, StoryBoats CEO Antony Rajkumar said, “This campaign is for every Indian who packs more than just clothes, who carries memories, spices, photos, and emotions. At the heart of this campaign is a simple but powerful insight: when you’re away from home, it’s the little things you end up missing the most. And sometimes, those little things come in a Tilda pack. That’s what Tilda is, a quiet, comforting reminder, wherever you land, a taste of home will always find you.”

    The campaign is being amplified across digital and social channels, reaching both outbound travellers and settled NRIs. Backed by performance marketing and community outreach, Tilda is looking to build long-term brand stickiness among globally mobile Indians who crave both authenticity and connection.

    So the next time you’re wheeling your bag past Gate 14, and you spot a familiar blue Tilda pack staring back at you, know this: you may be leaving home, but home isn’t leaving you.

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  • Aashirvaad Salt hits the streets with ‘Iodine ka Tilak’ and theatre on wheels

    Aashirvaad Salt hits the streets with ‘Iodine ka Tilak’ and theatre on wheels

    MUMBAI: As chants of “Jai Jagannath” echo through Odisha, ITC’s Aashirvaad Salt is mixing devotion with education—quite literally. In the second edition of its ‘Iodine Ka Tilak’ campaign, the brand is rolling out a Rath Yatra special with a new spin: Patha Nataka, or street theatre, to drive home the importance of iodine in everyday meals.

    Performances by local artists—held across Puri, Bhubaneswar, Konark and Cuttack—tell a relatable tale: a worried mother, a struggling child, and a doctor’s advice to switch to iodised salt to prevent deficiency and boost brainpower. The message is clear: a smarter kitchen leads to smarter kids.

    At the centre of the initiative is the now-familiar ritual of applying ‘Iodine ka Tilak’—a sandalwood paste laced with iodine tincture—on devotees’ foreheads, blending tradition with health science in a symbolic (and literal) dose of wellness.

    ITC Ltd. COO, Staples & Adjacencies, Foods Division, Anuj Rustagi said, “With ‘Iodine Ka Tilak,’ we continue our mission to educate families about the risks of iodine deficiency. Iodized salt plays a crucial role in meeting the iodine required for brain development, especially for children. This year, through Patha Nataka, we are taking this vital message directly into communities, making it engaging, accessible, and deeply rooted in culture. Through this initiative, we hope to spark everyday action, one pinch at a time, with Aashirvaad Iodized Salt as the nutritional ally in every kitchen.”

    The “theatre van” kicked off its tour in Bhubaneswar (27- 29 June, before stopping at Grand Road in Puri on June 30. Next stops: Konark (1 July) and Cuttack (2-5 July). Devotees attending the Rath Yatra between 27 June and 5 July continue to receive the iodine tilak, while families across Odisha are encouraged to take a health pledge—and add a pinch of purpose to every meal.

    With a clever fusion of folk storytelling and functional messaging, Aashirvaad isn’t just salting your fries—it’s seasoning public health, one street at a time.

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  • Ting and Swisse give wellness a wink with Aditya Roy Kapur snoozefest

    Ting and Swisse give wellness a wink with Aditya Roy Kapur snoozefest

    MUMBAI: Ting has once again proved that wellness doesn’t have to be boring. The homegrown advertising agency teamed up with Swisse, to roll out a campaign featuring Bollywood heartthrob Aditya Roy Kapur and it’s making the internet sit up (or nap) and take notice.

    The buzz began with a blink-and-miss teaser: paparazzi pages like Viral Bhayani, Manav Manglani, and Instant Bollywood quietly dropped a clip of Aditya catching some serious shut-eye. No captions, no context — just a peacefully dozing star. Naturally, social media went into sleuth mode.

    Soon after, the mystery unravelled with a mock-interview-style digital video that playfully introduced the real hero: Swisse Magnesium, touted for better sleep and muscle recovery. Riding on Aditya’s easy charm and not-so-subtle wit, the film skipped the usual wellness preach and instead served up a dose of relatable humour and laid-back cool. Ting’s brief was clear — ditch the dull and spotlight Swisse’s magnesium benefits with a campaign that felt more Instagram swipe than instruction manual.

    “We wanted to take advantage of Aditya’s easy charisma and magnetic screen presence by letting him get up close and personal with the audience,” said Ting senior creative director Sahil Joshi. “When you present your insight as a fun little inner joke between your celeb and your audience, the brand messaging feels a lot more authentic.”

    “At Ting, we love telling stories that simplify wellness without dumbing it down,” says Ting partner, Aadil Mehta. “Our partnership with Swisse will go a long way to prove that you can build awareness and entertain at the same time.”

    “Aditya brings a calm confidence that reflects everything we stand for at Swisse. Swisse Magnesium is already Australia’s #1 — and it’s fast becoming a favourite here in India too. We’re proud to lead the conversation around wellness and recovery with a product that’s genuinely effective, easy to trust, and made for real, everyday life,” says Swisse Wellness marketing head India Abhishek Barur.

    With this, Ting continues its winning streak in the wellness category, transforming functional messaging into fun, human-first storytelling, all while flexing its signature mix of insight, humour and just the right amount of celebrity sparkle.

  • Sabse Pehle Life Insurance campaign gets real about protection-first planning

    Sabse Pehle Life Insurance campaign gets real about protection-first planning

    MUMBAI: In a country racing to become a $5 trillion economy, India is still trailing badly when it comes to protecting its people. The life insurance protection gap has widened to a worrying 87 per cent, with those aged 18–35 facing an even starker shortfall of over 90 per cent, according to a 2023 study by the National Insurance Academy.

    Ringing the alarm bells, the Insurance Awareness Committee—representing all life insurers in India—has launched the next chapter of its pan-India campaign Sabse Pehle Life Insurance. The year-long initiative urges Indians to put protection before profit, making life insurance the foundation of every financial plan, not an afterthought.

    Insurance Awareness Committee (IAC-Life) member said, “Sabse Pehle Life Insurance is not just a slogan—it’s a clarion call to rethink how we approach financial planning. We often treat protection as an afterthought in the endeavour to build wealth. This campaign aims to change that mindset. It is about putting protection first, about securing dreams before chasing them. Just as every structure needs a strong foundation, we should place every financial plan on the bedrock of life insurance. Our goal is to turn awareness into action, ensuring that no Indian family remains financially exposed.”

    At the heart of the campaign is a series of emotionally grounded films and digital content that show how life insurance can be the safety net that keeps families afloat and dreams alive when life takes an unexpected turn.

    The initiative spans television, digital, print, and outdoor media, while a revamped online knowledge hub—sabsepehlelifeinsurance.com—helps people understand coverage needs and make smarter choices.

    The campaign aligns with the IRDAI’s 2024 mandate requiring insurers to reach at least 10 per cent of lives across 25,000 Gram Panchayats. It also comes as the industry boasts a claim settlement ratio of 96.82 per cent within 30 days for FY 2023-24, according to IRDAI’s latest handbook.

    With the sector growing at 9.5 per cent CAGR and projected to accelerate to 10.5 per cent over the next decade, insurers are betting big on shifting public perception—from “maybe later” to “must now.”

    Because in the fine print of every financial dream lies a simple truth: it’s all moot if it’s not protected.

    Child Plan 

    Retirement Plan 

    Term Plan 

     

  • St. Jude India’s gut-punch campaign puts childhood cancer’s cruel urban reality in focus

    St. Jude India’s gut-punch campaign puts childhood cancer’s cruel urban reality in focus

    Mumbai: It’s not just chemotherapy that India’s poorest children with cancer are fighting—it’s the city itself. With “Renu Vs The City”, St. Jude India ChildCare Centres, in partnership with Ogilvy Mumbai, has dropped a hard-hitting campaign that yanks the curtain back on an invisible crisis: families forced to live on footpaths while their kids undergo life-saving treatment.

    At the heart of the campaign is Renu Kadam, a young girl living on the pavement outside a Mumbai cancer hospital. The film follows her harrowing daily routine—dodging traffic, trekking miles for basic needs, and trying to stay hopeful amid the chaos. Her story isn’t fiction; it’s a chilling mirror to the thousands of real families who come to cities seeking free treatment, only to find no roof and no respite.

    St. Jude India ChildCare Centres CEO Anil Nair said, “While cancer treatment has become more accessible and affordable thanks to government schemes, many families still face the challenge of travelling long distances and finding a safe, hygienic place to stay in cities. This film, crafted by the committed teams at Ogilvy India and Hungry Films, sheds light on the struggles of the lesser privileged during treatment.”

    Ogilvy Mumbai executive creative directors, Fritz Gonsalves and Jayesh Raut added, “Working on a brand like St. Jude India ChildCare Centres is truly a privilege. The work that this organisation does is genuinely inspiring. Our sole aim is to raise awareness about the work they do and encourage donations so that the thousands of children who travel to big cities for free cancer treatment are not forced to live on the streets while undergoing treatment.”

    St. Jude’s mission is simple yet urgent: offer a safe, hygienic ‘home away from home’ to kids undergoing cancer treatment. With 45 centres across 11 cities, they provide what hospitals can’t—shelter, dignity, and peace of mind. But the need far outweighs capacity. Each year, 32,000 children require such support, and thousands still fall through the cracks.

    “Renu Vs The City” is not just a tearjerker—it’s a call to action. The film urges viewers to donate, advocate, and amplify. Because no child should have to choose between cancer treatment and a place to sleep.

  • Goibibo hits refresh with AI and Rishabh Pant in a name-dropping comeback campaign

    Goibibo hits refresh with AI and Rishabh Pant in a name-dropping comeback campaign

    MUMBAI: Travel portal Goibibo is upping its game with a pinch of tech wizardry and a splash of celebrity charm. In a first-of-its-kind move, the brand has teamed up with TrueFan AI to roll out hyper-personalised video nudges from Rishabh Pant, its brand ambassador and cricket’s comeback king.

    The campaign targets travellers who drop off after searching for flights or hotels but never click “book now.” Instead of a generic follow-up email, these indecisive holidaymakers are now getting an AI-generated, customised video featuring Pant himself — addressing them by name and giving a not-so-subtle push to seal that trip to Goa, Manali or wherever wanderlust struck.

    Goibibo’s AI stunt is a clever pivot, blending celebrity clout with algorithmic charm to re-engage users without sounding like a bot. By referencing a user’s searched destination or mode of transport, the platform makes the interaction feel less like an ad and more like a mate saying, “Pack your bags already!”

    Commenting on the campaign, Goibibo CMO Raj Rishi Singh said, “We’re always looking for new ways to connect with our users through technology. Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualised interactions. We’ve seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalized videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”

    TrueFan AI CEO & co-founder Nimish Goel said, “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”

    It’s cricket meets conversion rate optimisation and Goibibo’s betting that a personalised Pant pep talk might just be the ticket to turn browsing into booking.