ITV

Category: Ad Campaigns

  • BeanstalkAsia launches brand film for Homesure Products

    BeanstalkAsia launches brand film for Homesure Products

    Mumbai: BeanstalkAsia has delivered a comprehensive brand campaign for Homesure, a retail brand from Walplast Products, a building materials manufacturer. The campaign aims to establish the brand ‘Homesure’ as the epitome of trust, efficacy, and excellence in the building materials industry.

    From a strategic perspective, the agency first developed a sonic brand identity to enhance the Homesure brand enabling aural recognition for consumers and audiences. Traditionally, building materials are seen as coarse, dry, and lifeless, often characterised by drab white and grey tones. However, this cheerful and lively sonic identity aligns perfectly with the energetic, youthful, cheerful,  progressive, trustworthy, and fearless spirit of the Homesure brand, bringing life and vitality to homes.

    The campaign aims to establish the diverse Homesure product portfolio as differentiated, technologically superior, sustainable, and quality-driven. Through meticulous research and development, the Homesure team of experts has crafted products that embody the essence of trust and reliability, catering to the discerning needs of architects, builders, contractors, engineers, masons,  painters, and homeowners alike. The campaign film titled “Ghar Banaye Khaas, Dilaye Vishwaas,” vividly captures a family’s journey as they navigate the chaotic, carnival-like situation in an under-construction house. Confusion and concerns give way to relief when the Homesure experts arrive,  offering trustworthy solutions that promise superior quality, technological advancements, and sustainability.

    Walplast SVP, marketing, CSR, and business head – P2P division Aniruddha Sinha said, “The mandate for BeanstalkAsia was to deliver a compelling brand campaign for  Homesure that seamlessly creates a deeper emotional resonance with our customers. The objective is to position Homesure portfolio as a beacon of trust, efficacy, and commitment by leveraging the insight  that constructing a home can be a chaotic experience and only Homesure product expertise provides  the reliability and dependability homeowners seek, making their journey smoother and assured.”

    The campaign establishes Homesure brand as the face of trust, dependability, and reliability, backed by over 40 years of legacy in the building materials industry. Homesure’s passion for quality and innovation, coupled with sustainable practices, sets it apart.

    Speaking about the strategy behind the concept of the film, BeanstalkAsia founder Upendra Singh Thakur said, “For every homeowner, their home is nothing short of heaven. But doing construction-related work can be a nerve-shattering experience. The entire process often feels chaotic and overwhelming, resembling a circus as depicted in the brand film. There seems to be no clear idea of who to trust. Amidst this chaos, finding someone trustworthy and dependable is crucial. In the film,  Homesure steps in as that trusted partner, understanding the homeowner’s apprehension & vision and  providing reliable solutions.”

  • ITC Mangaldeep unveils ‘Dil se Karo Baat, Bhagwan Ke Saath’ campaign

    ITC Mangaldeep unveils ‘Dil se Karo Baat, Bhagwan Ke Saath’ campaign

    Mumbai: ITC Mangaldeep has announced its new campaign, ‘Dil se Karo Baat, Bhagwan Ke Saath,’ which translates to ‘Make God your close confidant.’ The campaign celebrates one’s divine connection with god. It illustrates the relationship between humans and god as that of between two friends where heartfelt conversations take place. With this campaign, the brand embraces a new positioning that encompasses a diverse set of lives, rituals, and ways of expressing beliefs.

    The ‘Dil se Karo Baat, Bhagwan Ke Saath’ embarks on a journey of strengthening the bond we share with god and persuades us to be transparent with him as he is our confidant. This joyful campaign reimagines this connection, fostering a personal and friendly bond with god. Inspired by everyday interactions where individuals share worries, seek solace, express gratitude, and celebrate events, the campaign emphasizes the human need for intimate communication with the divine.

    Being ‘an enabler of devotion and a sense of well-being’, the brand intends to be a part of both the grand festival celebrations as well as the prayers we do in between everyday moments. While Mangaldeep is an important part of temple visits, it also has a role to play in prayers which take place on the go, at workplaces, stadiums, and shops, when we are in need. The belief is that temples are the holy abode of our gods, but the brand also supports the perspective that god never leaves our side. Mangaldeep believes that prayers can bring our loved ones together while also strengthening our souls and creating a personal space of calm.

    Speaking on the launch of this creative communication campaign, ITC chief executive of the matches & agarbatti business (MAB) Gaurav Tayal said, “This campaign aims to illustrate our connection with god. Through this campaign, we move beyond the idea of god solely residing in places of worship and instead emphasize the possibility of experiencing the divine presence throughout our daily lives. Through relatable scenarios, we showcase how this connection fosters not just a sense of respect for god’s power, but also a sense of companionship.”

    To take this campaign to its target set of audiences, ITC Mangaldeep has launched a new ad visualised by Ogilvy India.

    Speaking about the campaign, Ogilvy India group creative director Rajesh Mani said, “Who do we have a heart-to-heart with? Usually, someone we feel really close to. There’s a sense of ease and comfort that we feel. In this campaign, we ask people to speak to that one person who is in all our hearts – god. He is the 24X7 friend, philosopher, and guide. He doesn’t mind how you pray or for how long, as long as it’s from the heart, he will listen. Mangaldeep brings forth this beautiful thought in a slice-of-life fashion expertly capturing the nuances and champions devotion and devotees. This film is a beautiful blend of tradition and modernity that is at the core of Mangaldeep.”

    In addition to the flagship TVC launch which will air from the 10 July in the states of Tamil Nadu, Andhra Pradesh, West Bengal, Arunachal Pradesh, and Kerala, Mangaldeep has a set of social media and influencer activities planned in line to promote this new positioning among its consumers.

  • Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Mumbai: Matchmaking platform, Shaadi.com, has launched its latest ad campaign “Red Flags Se Savdhaan,” highlighting the pain points of looking for potential “green flag” partners in a world full of commitment-phobic junta on dating apps. The 35-second tongue-in-cheek TVC that also doubles as a digital ad film features Super Shark and founder of Shaadi.com, Anupam Mittal. The film is being played across leading Television channels and digital platforms.

    The campaign is built on the insight that dating apps are designed to keep you single and it strongly positions Shaadi.com as the “green-flag” matchmaking platform. Through this, Shaadi.com intends to reach out to Gen Z and millennials seeking their “green flag” amidst the modern dating scene filled with ghosting, situation-ships, and commitment phobia. The brand’s ad film uses a hilarious visual hook to showcase how it is the go-to platform for the new generation of singles ready to take a meaningful step towards a lasting relationship.

    The ad film showcases a couple on a date in a restaurant, where the woman starts to remind her partner how they’d met on a dating app two years ago. Understanding that this is the beginning of a conversation about making things “official” between them, the man hands a gun to a nearby waiter and starts warming up. As she mentions meeting the parents, he signals to the waiter that he is ready. When the waiter fires a shot in the air, the man dashes towards the restaurant exit while the woman turns around, looking embarrassed. Anupam Mittal, who is seated at the next table, turns to the woman and advises that she, too, should run away from people who are afraid to commit and that Shaadi.com is the place to be to find her “green flag.”

    Shaadi.com VP of marketing Adhish Zaveri said, “As someone deeply invested in understanding modern-day relationships, a large chunk of the youth appear to be unhappy and fatigued with dating apps. The pursuit of authenticity and meaningful connections seems to be lost. Unrealistic expectations from their partner and fear of commitment are keeping most people single and unhappy. Shaadi.com is designed for people who are seeking commitment and thus, a wonderful place to find meaningful and stable relationships.”

    Several notable X members jumped on the bandwagon, adding their unique twist to the ad film with memes and hilarious one-liners. This contributed significantly to the widespread popularity of the ad campaign.

    Conceptualised and executed by Moonshot, a Mumbai-based creative agency, the ad campaign has further cemented Shaadi.com’s position not only as a household name in the online matchmaking industry but also as one casting a new-age perspective on the online matchmaking process. 

  • Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages

    Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages

    Mumbai: The popular online multiplayer game Battlegrounds Mobile India (BGMI), has released its first ad film in Malayalam, recreating the iconic “Pennukaanal” scene from the superhit movie Sandesham.

    Not only does the ad recreate the set and the shots exactly, but it goes one step ahead – the film was directed by Anoop Sathyan, son of Sandesham director Sathyan Anthikad while actor Dhyan Sreenivasan takes over the role of Kottappalli Prabhakaran, portrayed by his father, the legendary Malayalam film actor Sreenivasan, in the original film.

    Maitri Advertising, Kochi created this ad for Krafton, the company that owns BGMI. Maitri Advertising is also the only independent advertising agency to win the Grand Prix, the highest honour in the Indian advertising industry.

    The ad film has already achieved remarkable organic numbers, garnering over three million views and tens of thousands of comments across platforms. 
     

  • DangleAds Technologies inaugurates new office in Dubai

    DangleAds Technologies inaugurates new office in Dubai

    Mumbai: DangleAds Technologies has announced the inauguration of its newest office in the heart of Dubai. This step marks another milestone in the company’s global expansion journey while reaffirming its commitment to serving the dynamic markets of the United Arab Emirates (Gulf Cooperation Council).

    Dubai’s vibrant and thriving business ecosystem makes it the ideal location for DangleAds to strategically expand its footprints, cultivate international client relationships, and explore emerging diverse markets.

    The new location also serves a direct way for the team to deliver a comprehensive suite of services and industry expertise to Dubai’s roaring market.

    DangleAds Technologies CEO & founder Pulkit Narayan while shining a light on the new launch, comments, “The expansion in the Middle East region has been on DangleAds’ radar for a long time. After the success of our previous launches in Amsterdam & Germany, we’re readily looking forward to stepping in the UAE market. With the region’s diverse potential, it serves as the perfect destination to upscale our presence and fulfill the market’s demand. In unison with the launch, our aim was also to expand our GCC team and meet the evolving needs of our international clients.”

    He also added, “With a strong grasp on innovation and technology, our current focus lies on scaling our services worldwide, leveraging our unique offerings in Programmatic, Technology and Performance.”

    At present, DangleAds is dedicated to the development and expansion of its in-house programmatic platform, AudienceConnect.AI and successful integration with diverse supply source partners and automated technology while actively building media buying processes and AI based creative production technology that aims at offering creative templates in one go catered to audiences worldwide. They are also linked to give perfect transactional data to meet the bottom funnel for the advertiser owing to their data management platform (DMP) and consumer data platform (CDP). While their global expansion strategy has already established its roots in Netherland, Germany, UK, UAE, Singapore and India, the strategic hires on the other hand position the team to seamlessly provide an all-encompassing digital advertising solution globally.

    Vision for the future

    DangleAds Technologies has consistently dominated the Indian market in the digital marketing space, earning a reputation for delivering cutting-edge solutions and strong demand side platform for diverse client needs. With the launch of its Dubai office, the company is now one step closer to replicating this success on a global scale.

    The new Dubai office will serve as the nerve center for DangleAds’ operations worldwide, allowing the company to expand its service portfolio to a global clientele. The company’s three-pronged approach — programmatic, technology and performance will enable clients to engage audiences effectively, drive performance, – and build strong brand equity.

    Thus, with the launch of the new office in UAE and a new team onboard, DangleAds aims to take its presence to new heights of successful innovation and contribute significantly to the digital industry.

  • Cipla Health’s campaign for Omnigel takes a heartwarming approach on everyday pain care

    Cipla Health’s campaign for Omnigel takes a heartwarming approach on everyday pain care

    Mumbai: Pain recovery gel, Omnigel, from Cipla Health Ltd (‘CHL’), the wholly owned subsidiary and consumer healthcare arm of Cipla Limited (BSE: 500087; NSE: CIPLA EQ; and hereafter referred to as ‘Company’ or ‘Cipla’), has announced the launch of its new campaign “Aapki Khushi Ko Dard Ki Nazar Na Lage,” that empowers consumers to conquer everyday aches and pains.

    Omnigel’s new campaign film takes a refreshingly authentic approach to pain care. Utilizing relatable, slice-of-life moments, the film delves into the unexpected ways everyday aches and pains can disrupt life’s simple joys. Through a touch of humor and warmth, featuring real people in relatable scenarios, the film demonstrates how Omnigel’s quick action can restore smiles and get consumers back to enjoying life’s precious moments, big or small.  

    Commenting on the launch of the campaign,  Cipla Health Ltd CEO Shivam Puri said, “Over the past four years, our journey with Omnigel has been driven by deep collaboration with consumers, uncovering cutting-edge insights that have enabled us to maintain consistent and meaningful communication. This focus on keeping the consumer at the core has been the key lever in propelling the brand from #3 in 2019 to becoming the #1* pain recovery brand today. We understand how everyday aches and pains can disrupt life’s precious moments. Recognizing this, we developed a compelling campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ which we believe will deeply resonate with consumers. We will continue our commitment to be the trusted pain care partner for Indian consumers.”

    Omnigel is a scientifically formulated topical medication from Cipla Health’s comprehensive pain care solutions range. The range has proven ingredients that target both pain and inflammation caused by musculoskeletal issues.

  • AICTE & OPPO India collab for ‘Generation Green’ campaign

    AICTE & OPPO India collab for ‘Generation Green’ campaign

    Mumbai: The All India Council for Technical Education (AICTE) and OPPO India has announced their ‘Generation Green’ campaign. The 100-day programme—managed by 1M1B (One Million for One Billion)—promotes green skills among the youth through 5,000 internship opportunities across colleges in India.

    According to LinkedIn’s Global Green Skills Report 2023, job seekers with green skills are 29 per cent more likely to get hired than the average workforce. This initiative cultivates climate-conscious skills which will add to the students’ knowledge to make them future-ready for the opportunities of tomorrow.  

    “AICTE is proud to join hands with OPPO India for the Green Internship Programme,” said AICTE chairman Dr TG Sitharam. “It is a fantastic opportunity for students to develop their skills and contribute to sustainability efforts that tackle environmental challenges and contribute towards building an eco-friendly world. Notably, OPPO India is the first electronics manufacturing company to offer internships through AICTE. This campaign is a part of the one crore Internships mission of AICTE, Ministry of Education, Govt of India, and will contribute to the achievement of the UN Sustainable Development Goals.”

    Students from all streams, technical and non-technical, can participate in this internship program. The interns will undertake a range of hands-on activities that will inculcate their skills in project management, sustainability practices, effective communication, collaboration, research, and data analysis, enhancing their overall employability. Students will take the green pledge and participate in awareness sessions, e-surveys, and green day celebrations.

    “At OPPO India, we are aligned with the Net-Zero vision of the Government of India. Our aim is to create a macro movement towards sustainability that is driven by the power of youth,” said OPPO India’s head of public affairs Rakesh Bhardwaj. “Today, we are nurturing 5,000 sustainability champions who are going to further influence the next generation of changemakers. Through the programme, at least 10 lakh students from schools and colleges nationally will be provided with the right knowledge and values towards supporting a sustainable community. We are delighted to partner with AICTE in this transformative initiative and will continue to amplify the impact in this direction through our collective efforts.”

    AICTE chief coordinating officer Dr Buddha Chandrasekhar added, “The AICTE internship portal hosts over 50 lacs internships, aiming to reach 1 Crore by 2025. We are pleased to partner with OPPO India to offer 5000 sustainability internships. Balancing development with sustainability is vital for India. Engaging youth in effective e-waste management is essential, as their commitment and innovation can help build a cleaner, sustainable future. Students participating in these internships may also earn two-three academic credits.”

    These efforts aim to increase environmental awareness and promote sustainable practices among students. The opportunity is now available on the AICTE internship portal and students can apply through this link: www.iamgenerationgreen.com.

    All Interns who complete the programme’s activities will receive certificates jointly accredited by AICTE, OPPO India, and 1M1B.

  • Bombay Shaving Company launches ‘Be Sensi’ campaign

    Bombay Shaving Company launches ‘Be Sensi’ campaign

    Mumbai: Bombay Shaving Company, known for its innovative hair removal products for a new generation of Indians and exciting marketing campaigns, has launched a new campaign video for its Sensi Smart 3 Razor – “Be SENSI”. The campaign highlights the benefits of its hottest selling Sensi Smart 3 razor for first-time and early shavers, who are tentative of shaving – fearing razor burns and a harsh shaving experience from regular razors. In the video, Bombay Shaving Company’s founder and CEO, Shantanu Deshpande is seen making an appearance as a firefighter, leading the “SENSI Brigade” and rescuing a young man who is in extreme discomfort caused by using a  ‘Razor that Burn’. Shantanu  provides the shaver with the ideal razor for everyday, sensitive on skin shaves, the Sensi Smart 3 (with Aloe lubricating strip).

    This digital campaign addresses the prevalent concerns of the consumers fearing razor burns, especially among the first-time and early shavers. It also provides a perfect solution with the Sensi Smart 3 razor, boasting an Aloe cooling strip, in a fresh and humorous way. Adding another dimension to their founder-led brand building strategy, the campaign video features Shantanu Deshpande, the founder of Bombay Shaving Company leading the charge with his “Sensi Brigade” to fight Razor burns that are Non-Sensi .

    Shot in a contemporary style, with exaggerated quirk  the film does well to communicate the advanced benefits of the Sensi Smart 3 razor, in a way that gives Bombay Shaving Company a distinct vibe and personality in a typically non-experimental category – when it comes to advertising.  

    Conceptualised by the Mumbai-based marketing and advertising agency Sideways, the campaign aims to strengthen its reach through a comprehensive 360-degree marketing strategy across both online and offline channels. By fostering loyalty among young shavers, the campaign is set to solidify Bombay Shaving Company’s position as the preferred choice for hair removal and grooming needs in the market.

    Commenting on the same, Bombay Shaving Company CMO Gauri Malhotra said “As a consumer-focused Indian brand deeply rooted in developing products that are designed for Indian Skin and hair removal needs, we felt that it was necessary to provide an accessible and affordable solution (without compromising on best-in-class system razor experience) to young shavers who fear that shaving would lead to razor burns that would hurt their skin. While current brands in the category encourage shaver to upgrade to better razors at an extra price, we saw an opportunity to address this concern head on with a Sensitive on Skin and Smartly priced razor. This Sensi Smart 3 razor is a three blade system razor with an Aloe lubricating strip that’s sensitive on skin, available at just Rs 99, and provides bes in class shaving experience. This product has exceeded our initial expectations, and the feedback and reviews have been great. With these consumer first principles, and robust marketing initiatives, we are excited to make the Sensi Razor portfolio even stronger in the coming months”.

    Launched in 2024, the Bombay Shaving Company’s Sensi Smart 3 has already disrupted the razor category long dominated by legacy brands. This success is built on its superior performance for sensitive skin and exceptional value for money. In the process, it has already acquired an impressive 10 per cent share of the online market space. Building on this success, this campaign places a special emphasis on building affinity with young shavers, who are increasingly selecting Bombay Shaving Company as their preferred brand for hair removal and grooming.

  • Vita Student announces pre-arrivals & welcome campaign for 2024/2025

    Vita Student announces pre-arrivals & welcome campaign for 2024/2025

    Mumbai: Vita Student has announced its pre-arrivals & welcome campaign for the 2024/2025 academic year. This initiative aims to provide comprehensive support and benefits to students as they prepare for and begin their higher education journey abroad.

    Starting in July and running through August 2024, the pre-arrivals campaign is designed to ensure a seamless transition for incoming residents. Vita Student maintains regular touchpoints with students to reduce anxiety and address queries, guiding them through each step of the preparation process. Key components of this campaign include move-in preparations and online check-in.

    To further assist students, Vita Student provides a final checklist and a comprehensive move-in day guide. These resources are designed to ensure students are fully prepared and informed about what to expect. Additionally, a promotion of Vita Packs will be available, offering essential items to help students settle into their new homes.

    As the new academic year begins in September 2024, the welcome campaign kicks off to create a warm and inviting environment for students. Every building will be dressed with welcome assets to guide students through their new home and help them become acquainted with their new community.

    Students will also receive welcome gifts, induction video QR codes, and welcome events to help them feel at home.

    Vita Student head of business growth India, Maitry Upreti stated “At Vita Student, we understand that the transition to studying abroad can be challenging. Our pre-arrivals & welcome campaign for the 2024/2025 academic year is designed to provide students with the support and resources they need to feel at home from day one. We are committed to ensuring every student has a seamless and enriching start to their academic journey.”

    Vita Student is committed to providing an exceptional living experience for students, and the pre-arrivals & welcome campaign for 2024/2025 is a testament to this dedication. By offering comprehensive support and resources, Vita Student ensures that students can focus on their studies and make the most of their time abroad.

  • Garnier Men launches ‘The Right Fit for Your Face’ campaign

    Garnier Men launches ‘The Right Fit for Your Face’ campaign

    Mumbai: “Catching a basketball on a cricket field doesn’t feel right, does it? That’s how your face feels when you don’t use the right facewash” Garnier Men announced the “The Right Fit for Your Face” campaign to raise awareness about skincare routines with its Garnier Men Acno Fight facewash. Building on the success of the 2023 ‘Misfits’ campaign, which achieved 300 million views, Garnier Men extended its partnership with Mumbai Indians along with brand ambassador John Abraham, reinforcing its commitment to skincare excellence.

    Launched across multimedia platforms, both traditional and online, the video series features John Abraham and Mumbai Indians cricketers Jasprit Bumrah, who picked up the Player of the Tournament at the 20 Over World Cup, Ishan Kishan and Tilak Varma. Through creative storytelling, the videos showcase how using the wrong cricketing gear is akin to using improper face soap, highlighting the necessity of a dedicated facewash for good skincare. In one of the videos, John and the Mumbai Indians Team emphasized the importance of proper facial cleansing to raise skincare awareness. Additionally, Garnier Men hosted a contest, attracting over 1,500 entries from fans eager to attend a Mumbai Indians match during the 2024 season, enhancing engagement and excitement around the campaign.

    Garnier, L’Oréal India, general manager Anshuman Wanchu remarked, “Garnier is committed to transforming men’s grooming habits nationwide. On Garnier Men, by partnering with cricketing icons like Ishan Kishan, Tilak Varma, and Jasprit Bumrah, we aim to tap into key moments of cricket and build on the passion and community spirit it inspires. Our campaign ‘Fit for Your Face’ is not just about finding the right skincare routine, but about transforming grooming habits and elevating the standards of men’s skincare across India. With 73% of men in India still using soap on their faces, we are committed to leading this change and fostering a new era of skincare awareness and excellence.”

    John Abraham added, “I am thrilled to have been a part of this exciting campaign with Garnier Men and Mumbai Indians. My long-standing journey with Garnier Men is a testament to the brand’s mission to transform male grooming habits in India. Cricket demands peak performance, and grooming plays an essential role in maintaining confidence both on and off the field. The initiative was a fantastic way to engage fans and emphasize the importance of a good skincare routine. I look forward to seeing how this partnership continues to inspire men’s grooming standards.”

    Kickstarting the storytelling from one of the biggest events of the year, the summer of cricket campaign included interactive experiences at key grounds across India, addressing common skincare challenges like acne, dullness, and oiliness. The highlight was an innovative Garnier Men’s Locker Room experience at the Wankhede Stadium, Mumbai. Cricket fans were in for a refreshing and immersive grooming experience, highlighting the need for skincare and hygiene regimen in a sports environment, particularly during the humid weather. Creative illustrations depicted how using the wrong cricket gear is similar to using the wrong face soap, underscoring the need for a dedicated facewash as a part of one’s skincare routine. Engaging with the fan communities were ex-cricketer and former Mumbai Indians captain Harbhajan Singh, along with creators Mahesh Kelawala and Funcho, who participated in contests like bowling with gloves, refreshing facewash locker room sessions with contest winners, and interactive experiences at the AI skincare booth.