ITV

Category: Ad Campaigns

  • Kuwahara hits the high note as new CEO of Nippon TV Music

    Kuwahara hits the high note as new CEO of Nippon TV Music

    MUMBAI: From Death Note to chart notes Nippon TV Music has a new maestro at the helm. In a strategic move that harmonises anime excellence with music publishing prowess, Nippon Television Music Corporation has appointed Kako Kuwahara as its new president and CEO. She takes the baton from Akihiro Shimizu, who now heads Tipness Co. Ltd., another Nippon Television Holdings subsidiary.

    Kuwahara’s appointment signals a dynamic new chapter for the Tokyo-based music publisher, which plays a vital role in exporting Japan’s most iconic soundtracks and character IPs across the globe. With a portfolio boasting anime heavyweights like Hunter×Hunter, Death Note, The Apothecary Diaries, and Frieren: Beyond Journey’s End, Nippon TV Music is a key player in delivering Japan’s pop culture to the world, one theme song at a time.

    Having led international and anime business strategies at Nippon TV, Kuwahara was instrumental in globalising recent anime hits. Under her leadership, the company aims to further amplify its presence through collaborations with sub-publishers and creators worldwide. She will report to Nippon TV Holdings senior operating officer Keiichi Sawa.

    “While Nippon TV is already a global powerhouse in Japanese entertainment, we at Nippon TV Music aim to further elevate our presence through the music we produce,” Kuwahara said. “With anime, films, dramas and variety shows, and Japan’s incredible music creators, we want to craft characters and songs that speak to the world.”

    Founded in 1969, Nippon TV Music operates in two main verticals: music and character business. It manages theme music and scores for major shows, supervises copyright and master recordings, and nurtures rising artists. On the character front, it handles international merchandising and game adaptations for titles like Anpanman and Lupin the Third.

    With Kuwahara now composing the next act, Nippon TV Music’s mission is clear keep the beats rolling and the fandom growing across continents.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Mother Sparsh brings grandma’s secrets back in vogue with #RecreateRituals campaign

    Mother Sparsh brings grandma’s secrets back in vogue with #RecreateRituals campaign

    MUMBAI: Mother knows best, but grandma might have said it first. In a nostalgic-yet-modern digital push, Mother Sparsh has launched #RecreateRituals, a campaign that champions age-old Indian baby care practices, reimagined for today’s millennial mum.

    At the heart of the campaign is Mother Sparsh’s Milky Soft Baby Care Range, infused with the age-old goodness of milk and coconut oil, ingredients Indian families have trusted for generations. Running in three interactive phases, the month-long digital blitz features polls, carousels, and influencer-led storytelling, all culminating in an emotional photo-sharing moment celebrating the timeless bond between grandparents and their tiny descendants.

    Mother Sparsh CEO & co-founder Himanshi Gandhi spoke about the vision behind the campaign: “Through the #RecreateRituals campaign, we wish to bring back the time-tested solutions that our grandmothers used for little children. While many scoff at them as redundant, time stands testament to the fact that a wise grandmother has always solved all of the baby-related problems for a new mother. Thus, we are celebrating this bond with mothers and creating awareness by providing them a solution to take care of their baby’s sensitive skin.”

  • Bipasha, Sania and Ravi Kishan front Protinex’s new campaign

    Bipasha, Sania and Ravi Kishan front Protinex’s new campaign

    MUMBAI: In a fresh digital blitz, Danone India’s nutrition heavyweight Protinex has enlisted a trio of household names — Bipasha Basu, Sania Mirza, and Ravi Kishan, to spotlight one of India’s quietest health crises: the daily protein gap.

    With over 70 per cent of Indian adults failing to meet their protein needs and 90 per cent unaware of it, Protinex’s latest campaign cuts through the noise with slice-of-life moments that hit close to home. From Bipasha balancing shoots and wellness, to Sania navigating motherhood with self-care, and Ravi Kishan sounding the alarm on counterfeit nutrition, each narrative champions authentic, informed choices in a world buzzing with quick fixes.

    Wrapped in relatable storytelling and by the brand’s 65-year-old legacy, the campaign nudges Indians to stop sleepwalking through their diets and start reading the fine print, especially when it comes to protein.

    More than just a star-powered health plug, the campaign aligns with Danone’s global mission to democratise health through food. With a sharp focus on authenticity, accessibility, and awareness, Protinex is doubling down on its promise to make protein-packed living an everyday, no-fuss habit across Indian households.

    Because when it comes to health, shortcuts don’t cut it and protein isn’t optional, it’s essential.

  • Home truths hit hard as sales dip 14 percent in top 8 Indian cities

    Home truths hit hard as sales dip 14 percent in top 8 Indian cities

    MUMBAI: Looks like the summer wasn’t just hot outside India’s housing market felt the burn too. India’s eight biggest housing markets hit a bit of a speed bump in Q2 2025, with home sales dropping 14 per cent year-on-year, according to the latest Real Insight Residential report by Proptiger.com. The slowdown is largely attributed to affordability concerns, which nudged many buyers into pause mode.

    The dip was particularly sharp in Mumbai Metropolitan Region (MMR), down a hefty 32 per cent, and Pune, which saw a 27 per cent decline. But it wasn’t all doom and gloom cities like Bengaluru (+16 per cent), Chennai (+33 per cent), and Kolkata (+19 per cent) bucked the trend, showing that not every buyer had cold feet.

    On a quarter-on-quarter basis, sales across the board stayed flat with 97,674 units sold, as per Proptiger, which is part of REA India (also the parent of Housing.com). MMR, Pune and Bengaluru collectively accounted for 59 per cent of the total quarterly sales.

    “This short-term dip is more of a recalibration than a retreat,” said Proptiger.com head of sales Sridhar Srinivasan. “Yes, affordability is squeezing budget buyers, but demand is intact, and developers are clearly still bullish especially in the premium segment.”

    Supply-side sentiment mirrored the demand softening, with new launches falling 10 per cent QoQ and 17 per cent YoY. Mumbai (-43 per cent), Pune (-39 per cent) and Bangalore (-2 per cent) all saw dips, while Chennai and Hyderabad posted impressive gains (+64 per cent and +69 per cent, respectively). Kolkata saw a 192 per cenrt surge—albeit from a very low base.

    Interestingly, the report points out that geopolitical tensions (read: India-Pakistan skirmishes) also dented buyer sentiment during the April–June period, causing many to adopt a wait-and-watch stance.

    City Sales YoY Change Launches YoY Change
    Mumbai -32% -43%
    Pune -27% -39%
    Bangalore +16% -2%
    Chennai +33% +64%
    Kolkata +19% +192%
    NCR -9% +29%

    Despite the turbulence, Proptiger notes that the long-term market outlook remains upbeat, buoyed by solid macro fundamentals and continued developer interest, especially in premium and mid-income housing.

    So while this quarter may be slower than usual, it seems the foundation of India’s housing story is far from shaky. Just a little pause before the next big push.

  • Ducktape Studios wins big at Cannes, Spikes and more in debut year

    Ducktape Studios wins big at Cannes, Spikes and more in debut year

    MUMBAI: From duct tape to Ducktape, India’s latest creative export is fixing eyeballs on global awards. Ducktape Studios may be barely a year old, but it’s already sticking out in the global ad world for all the right reasons. The Mumbai-based production house, helmed by award-winning director Raylin Valles, has stormed Cannes Lions, Adfest, Spikes Asia and the Kyoorius Awards in 2025, proving that a sharp idea with a dash of madness can punch well above its age.

    At this year’s Cannes Lions, Ducktape landed a Bronze Lion for its quirky Amazon campaign with Ogilvy India and earned a Film Craft shortlist for Dirty Money, its riotous spot for Steadfast Shredders created with Mullenlowe. The momentum continued at Adfest, where the team bagged a Silver for Film Direction and two Bronzes for Arms Deal and Hungal Driving School in collaboration with DDB.

    Meanwhile, at Spikes Asia, Arms Deal racked up a Bronze and two shortlist mentions, while the Kyoorius haul included a dazzling 4 Blue Elephants and 11 Baby Blues.

    This awards streak is no fluke. Ducktape’s cinematic chops are backed by Valles’s deep agency roots and an enviable global reel. His resume reads like a Cannes wish list Coca-Cola, Apple, Netflix, Unilever, Snickers, Ikea, Spotify, Disney+ Hotstar and his directing style ranges from stylised comedy and animated flair to high-octane action.

    “We launched Ducktape to build a space where ideas and craft could run wild,” said Valles. “A year in, we’ve worked with iconic brands, fearless agencies and some real heavyweight talent. We’ve made things that sparked memes, conversations and now, awards.”

    The studio’s sharp storytelling and slick visual language are drawing praise for being rooted in Indian culture while playing to a global stage. And while Ducktape’s tape measure of success is already long, it’s clear they’ve only just begun rolling.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Belgian Waffle Co stirs up National Waffle Day with #WhatsYourDrill campaign

    Belgian Waffle Co stirs up National Waffle Day with #WhatsYourDrill campaign

    MUMBAI: The Belgian Waffle Co is flipping National Waffle Day on its head this year. No more boring 1 August – the company has rescheduled it to the third Wednesday of July, with this year’s big day falling on 16th July. And as ever, they’re pulling out all the stops with a pre-buzz campaign that’s as playful as their menu.

    Enter #WhatsYourDrill, a campaign that taps straight into the brand’s fanbase’s obsession with their waffle rituals. Fans are asked to share their National Waffle Day plans – or rather, their ‘drills’ – in a bid to turn a humble date shift into a nationwide cultural moment. But here’s the twist: The campaign kicks off with a cheeky hoax – National Waffle Day is Cancelled! Cue panic from waffle lovers, before the big reveal: “Nope, it’s just rescheduled, folks!”

    “As we celebrate 10 incredible years of The Belgian Waffle Co, National Waffle Day holds even greater significance for us this year. What began as a single-store idea has now become a national movement across 660+ stores, bringing smiles to millions every day.

    Day is not just a day— it’s a celebration of our loyal community, our partners, and the culture we’ve built together. As India’s largest waffle brand, we remain committed to expanding access to quality desserts while staying rooted in innovation, consistency, and customer delight,” said The Belgian Waffle Co executive director and CEO Ankit Patel.

    This tongue-in-cheek fake-out set the stage for the full-scale campaign, which is all about intrigue, humour, and pulling fans deep into the waffle web. Highlights include ‘Mission Announcement – The Gimmick,’ where all orders – both online and in-store – came with “classified” mission slips and 3D glasses that, when worn, revealed the new date: 16 July. How’s that for immersive?

    Some meme that created a wave for the campaign:

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by NAUGHTYWORLD (@naughtyworld)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by NAUGHTYWORLD (@naughtyworld)

    Meanwhile, loyal fans received ‘Post Office Mission Letters’ and were inducted as Waffle Lieutenants, tasked with spreading the word. On the digital front, influencers will hijack timelines to show how they’re prepping for the big day.

    On 16 July, all Waff-wiches and Waffle Crisps will go for just Rs 100 at over 660 stores across 220 cities. It’s the kind of crispy celebration fans live for – and this year, it’s got that extra crispy zing.

    #WhatsYourDrill isn’t just about waffles, it’s about turning a random Wednesday into a movement. So, what’s your drill for National Waffle Day?

  • Fenesta cracks open a leaky laugh this monsoon with its new film

    Fenesta cracks open a leaky laugh this monsoon with its new film

    MUMBAI: Fenesta is bringing humour to the downpour with a new campaign that finds comedy in a common monsoon catastrophe, a leaky window.

    Titled ‘Keep the Rain Out with Fenesta Windows & Doors’, the film is the latest instalment of the brand’s ongoing ‘Fine. Finer. Fenesta’ campaign. Conceptualised and directed by Titus Upputuru, the spot captures a hilariously relatable moment, a man returns home to a puddle on the floor, blames the family dog for an indoor accident, only to discover the real culprit is a dodgy old window.

    Cue punchline: “Windows leaking again? Time to switch to Fenesta.”

    Delivered with deadpan wit and monsoon flair, the ad makes a splash while spotlighting Fenesta’s engineered-for-India windows built to keep water, noise and dust out with advanced multi-chamber profiles and airtight seals.

    Speaking of the campaign, Fenesta head of marketing, Susmita Nag said, “This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy, not a hassle. ‘Fine. Finer. Fenesta’ isn’t just about showcasing our windows; it’s about highlighting the assurance they bring. Our precision-engineered uPVC and aluminium systems are built for Indian homes and Indian monsoons with multi-chambered profiles and advanced sealing that guard against water seepage, noise, and dust. It’s where cutting-edge engineering meets everyday comfort, keeping your home dry, peaceful, and elegant, rain or shine.”

    Director Titus Upputuru added, “I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film— From directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!”

    With rising consumer demand for durable, design-forward home solutions that hold up in every season, Fenesta’s film lands as both a reminder and a nudge if your window leaks more than your roof, it might be time to call in the experts.

    Now live across YouTube, Instagram, Facebook, and LinkedIn, the campaign marries brand wit with seasonal insight, proving once again that sometimes, the best way to fix a leak is with a laugh.

  • Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    MUMBAI: Maybelline New York and Posterscope India have painted Mumbai nude — literally and virtually — with the launch of Super Stay Teddy Tint – Nude Drop, a plush 11-shade lip tint collection that just got a larger-than-life debut with hyperreal CGI billboards.

    The campaign, brought to life by dentsu’s OOH specialist Posterscope, delivered a digital-first spectacle by fusing cutting-edge CGI with the warm nostalgia of Mumbai’s iconic Dabbawalas. These everyday heroes became the unexpected — and loveable — ambassadors of soft glam, starring in a seven-day CGI production that transformed the city’s skyline into a moving makeup marvel.

    Designed to tug at the heart and scroll-stopping enough to trend, the visual narrative reimagined the Teddy Tint’s soft-but-bold vibe through the lens of Mumbai’s cultural pride, marrying beauty with believability in a way that felt rooted yet global.

    Posterscope India CEO Imtiyaz Vilatra said, “This campaign was built on insight-led storytelling that connects emotionally and visually. CGI gave us the flexibility to craft an experience that felt both imaginative and rooted in local emotion. Bringing together a global beauty icon and an everyday Mumbai symbol allowed us to tell a story that was personal, timely, and unforgettable.”

    With a mix of emotional storytelling and tech swagger, Maybelline’s campaign wasn’t just lipstick on a billboard, it was a CGI glow-up for the Indian beauty playbook.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Nom Nom goes full throttle in Mumbai with train wraps, jingles and autos in tow

    Nom Nom goes full throttle in Mumbai with train wraps, jingles and autos in tow

    MUMBAI: Nom Nom Express, the Pan-Asian quick service brand from Aspect Hospitality, is cooking up more than just noodles — it’s whipping up citywide visibility with a full-bodied marketing blitz as it eyes 51 outlets by July 2025. Already at 27 locations across Mumbai, Pune, and Hyderabad, the brand’s campaign signals a no-holds-barred push across Mumbai’s most trafficked arteries- rail, road, radio and reels.

    Starting 1 June, Mumbai has seen a delicious takeover. Three fully wrapped local trains on the Western, Central, and Harbour lines now double as rolling billboards, targeting the city’s busiest commuter corridors. Branded BEST and Thane buses now glide through South Mumbai, Western suburbs, Navi Mumbai, and Thane, while 750+ auto-rickshaws across Bandra, Thane, and Navi Mumbai bring street-level sizzle to the campaign.

    Meanwhile, a catchy Nom Nom jingle is hitting airwaves on Ishq FM, Red FM, and Magic FM, accompanied by seven daily RJ shoutouts per station, all during prime hours (8 AM–12 PM). Over on the digital dial, Spotify and JioSaavn ads have already hit 5 million impressions, helping the campaign strike a high-decibel note with urban snackers on the go.

    From office-bound commuters to radio-tuned road warriors, the message is clear: Nom Nom is on the move and it’s not just your lunchbox that’s getting an upgrade.

    Aspect Global Ventures executive chairperson Aksha Kamboj said, “Nom Nom Express reflects how we see the future of food — fast, fresh, flavourful, and deeply local in its relevance. Our goal has always been to build purposeful brands that don’t just exist digitally, but integrate seamlessly into the rhythm of everyday life. This campaign was crafted with that exact intent — to show up where our consumers are, in moments that matter, with a brand that feels familiar, aspirational, and rooted in culture.”

    Aspect Hospitality managing director Hitesh Keswani said, “Nom Nom Express is more than just a QSR — it’s a movement to bring comforting, high-quality Asian food to people where they actually live their lives: in traffic, on their commute, or at home. We’ve seen incredible momentum already, and this campaign is just the beginning. The early response has validated our thinking. And we’re just getting started.”  

    By weaving hyperlocal execution into a metro-wide rollout, Nom Nom Express isn’t just feeding appetites, it’s stirring up recall, one train wrap and one jingle at a time. The QSR brand is fast becoming a fixture in Mumbai’s culinary and commuter map, proving that when it comes to food-on-the-go, pan-Asian is having a moment and Nom Nom’s riding shotgun.

  • Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    MUMBAI: Tools don’t win medals, but the right ones sure get you closer. In its latest high-calibre campaign, Golden Bullet teams up with Buzz Makers and Olympic sharpshooter Manu Bhaker to deliver a film that hits straight at the heart of craftsmanship and precision.

    Titled ‘Champions Choose The Best Tools’, the film isn’t just a slick slice of sports-meets-industry storytelling, it’s a metaphor in motion. With Bhaker embodying focus and finesse, the narrative draws a bold parallel between elite athletes and everyday professionals who rely on Golden Bullet’s tools to deliver perfection under pressure.

    Golden Bullet partners at Industrial Tools Corporation,  Kamal Kampani and Akash Kampani shared, “This film is a celebration of the unsung heroes who shape our nation with their skill and dedication. At Golden Bullet, we have always believed that the right tools are essential for achieving excellence. Partnering with Manu Bhaker and Buzz Makers has allowed us to bring this vision to life, and we hope the film inspires professionals across industries to keep raising the bar.”

    Buzz Makers founder Krishnaa D Jajoo shared, “When we partnered with Golden Bullet, we discovered that India is facing a growing shortage of skilled labour across industries — with worker well-being being a major concern. That insight shaped our campaign direction: showcasing how the right tools can truly empower professionals. Collaborating with a visionary client like Golden Bullet, and bringing in a champion like Manu Bhaker, made the message even more impactful. It’s a perfect alignment of purpose, performance, and partnership”

    From buzzing workshops to world-class arenas, the message is clear: excellence demands equipment that performs. Since 1963, Golden Bullet has stood by engineers, builders, and makers. Now, with Bhaker front and centre, it’s celebrating those who aim high and never miss.