ITV

Category: Ad Campaigns

  • Mahindra Logistics launches ‘Kargil Vijay Run’ campaign

    Mahindra Logistics launches ‘Kargil Vijay Run’ campaign

    Mumbai: Mahindra Logistics Ltd has launched its latest video commemorating the 25th anniversary of Kargil Vijay Diwas. The video encapsulates the ‘Kargil Vijay Run’ by Sufiya Sufi, an incredible way to pay homage to the valour and sacrifice of our armed forces. Featuring ultra-runner Sufiya Sufi’s journey across the challenging terrains of Leh up till the Kargil War Memorial reflects relentless spirit and determination.

    The video campaign opens with Sufiya running under the scorching sun, embodying her passion and determination to conquer every milestone. Starting her run from the Galwan War Memorial, surrounded by the hustle and bustle of an army camp symbolises the courage and commitment of the soldiers. The narrative beautifully interweaves Sufiya’s personal drive with the bravery of the Indian soldiers showcasing breath taking landscapes and steep trails. The presence of Mahindra Logistics in these challenging geographies adds confidence to Sufiya’s inspiring run, demonstrating the company’s commitment to operational excellence and pan India connectivity.

    The meticulously planned run from the Galwan War Memorial to the Kargil War Memorial was conducted at freezing temperatures with a total elevation gain of 8000m, all above 3500m altitude and with only 60% oxygen levels. Spanning 490 km, the campaign demonstrates endurance and the unyielding spirit of Sufiya that resonates with Mahindra Logistics’ vision of connecting India’s proximities with efficiency and excellence.

    Commenting on the ‘Kargil Vijay Run’ initiative, Mahindra Logistics Ltd. associate VP Marketing, Communications & Sales Excellence Mansi Nagri said, “Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers”.

    Commenting on the successful completion of ‘Kargil Vijay Run’, Sufiya Sufi, Acclaimed ultra-marathon runner and 5 times Guinness World Record Holder said, “I did the Kargil Vijay Run to honour the brave hearts of our country. The journey despite its challenges couldn’t not make me give up as I was carrying the responsibility of their courage at each step from Galwan to Kargil War Memorial. I am thankful to the Northern Command of Indian Armed Forces, Mahindra Logistics, and Fire Fury Corps for supporting me in this incredible journey”.

    As part of the initiative, Mahindra Logistics also announced pan India donation drive to the Army Welfare Fund in support of the veterans and their families.

     

  • Bajaj Pulsar NS400Z debuts with ‘Chala Apni’ campaign

    Bajaj Pulsar NS400Z debuts with ‘Chala Apni’ campaign

    Mumbai: Bajaj Auto, an Indian motorcycle manufacturer present in over 70 countries, has launched its flagship 400cc motorcycle, the Pulsar NS400Z. In the competitive middle-weight motorcycle market, the Pulsar NS400Z stands out with its performance and features. Priced at 1,85,000/- (ex-showroom), it offers impressive power-to-weight and power-to-price ratios.

    The motorcycle’s performance, features, design, and pricing make it appealing to young riders, encouraging them to follow their own path. The brand has transitioned from the ‘Definitely Male’ platform to the more inclusive ‘Definitely Daring’ with the new message – Chala Apni.

    The new campaign is designed to inspire, encouraging individuals to follow their own path, take a stand, and challenge norms. The accompanying film is both adrenaline-infused and thought-provoking, aligning with the Pulsar brand’s image.

    Speaking on the campaign, Bajaj Auto CMO Deepika Warrier shared, “The Pulsar and especially the NS sub-range have always been seen by their riders as an expression of their identity. We are using the new campaign to launch the NS 400 Z and to celebrate our young riders’ mentality –their need to master their own lives, resist societal pressures, and make daring & uncomfortable choices. The ‘Chala Apni’ campaign strategy is the outcome of extensive cultural insighting work and aims to inspire Indian youth to express their “Inner Roar” and follow through on daring life choices. The campaign also celebrates the bond between the rider and the Pulsar NS 400 Z, which is a beast of a ride that combines category-beating power, speed, control & style.”

    Ogilvy India CCO Sukesh Nayak shared his insights, “At Pulsar we have always dared to do different. So this time, for its latest offering, for the most advanced Pulsar ever, we have dared to put the rider in the centre. ‘Definitely Daring’ is a platform, an inclusive space that will help inspire the riders to follow their own calling and not just be followers. Chala Apni is not just a campaign line but hopefully an inspiration for the riders out to their to listen to their heart and not their mind.”

  • Parachute Advansed Jasmine supports Jyothi Yarraji for upcoming sporting event

    Parachute Advansed Jasmine supports Jyothi Yarraji for upcoming sporting event

    Mumbai: Athlete Jyothi Yarraji’s journey highlights the incredible potential of the human spirit. Rising from humble beginnings to become a star at the world’s biggest sporting carnival, this 24-year-old from Visakhapatnam, Andhra Pradesh, is India’s finest hurdler to date. At the age of 23, Jyothi became the first Indian woman to break the 13-second barrier, setting a national record by running the 100m hurdles in just 12.78 seconds.

    Known as a trailblazer who put India on the world map, Jyothi’s journey has been marked by numerous challenges and obstacles in her early days. However, through unwavering determination, she has overcome each one, paving her path to athletic success. This resilience and brilliance are why Parachute Advansed Jasmine Hair Oil has proudly partnered with Jyothi to support her ahead of her relay at the ongoing sporting event.

    Yarraji shines in all facets of her life, something that Parachute Advansed Jasmine as a brand advocates with their #ShineBejhijak campaign. This partnership celebrates Jyothi’s journey beyond her athletic achievements, highlighting her roles as a dedicated daughter, loyal friend, and passionate painter; putting her heart into every role she plays.

    Speaking about the partnership, Marico Ltd chief marketing officer Somasree Bose Awasthi said: “Parachute Advansed Jasmine wants to bring to the fore the inspiring story of Jyothi who is going to represent India at the biggest sporting stage. We celebrate her journey on the 100m track and also the multiple roles and avatars she plays as a human. She shines in all her avatars. And now she is ready to #ShineBejhijhak on the biggest stage.”

    Yarraji is known to experiment with different hairstyles to underscore the role her appearance plays in her confidence levels. “Indian women talk about beauty and hair in the same breath. When their hair looks beautiful, they feel a sense of confidence. That is the philosophy behind Parachute Advansed Jasmine’s #ShineBejhijhak. When you have beautiful shiny hair, you feel beautiful, and hence, more confident (bina kisi jhijak ke). We wanted to capture her story and the story that has gone behind the making of a high-performing athlete. This was only possible because at every hurdle she decided to be confident and shine,” Awasthi added.

  • Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Mumbai: Himalaya BabyCare, a part of Himalaya Wellness Company, wellness brand has released yet another heartwarming film on the occasion of Breast Feeding Week. Himalaya BabyCare has been working towards raising awareness of challenges faced by new mothers, especially around breastfeeding.

    This film highlights the brand’s initiatives to support the mother in her new journey. Himalaya BabyCare has set up close to 265 feeding rooms at public places like airports and railway stations, enabling more than 30Lac new moms to breastfeed outdoors, without any hassle or judgement.

    Speaking on the latest film Social Panga director – digital strategy Sunitha Natarajan said, “As we commemorate Breastfeeding Week, it’s vital to acknowledge the power of collective support in empowering mothers to make informed decisions about their health and their baby’s well-being. Effective communication plays a pivotal role in raising awareness about the importance of breastfeeding and addressing the challenges mothers face. Through collaboration, we can foster a supportive environment that emboldens mothers to breastfeed with confidence. We are thrilled to have joined forces with the Himalaya BabyCare team to amplify awareness around Breastfeeding Week and promote a culture of support for nursing mothers.”

    Social Panga co-founder Himanshu Arora said, “We are glad to be part of Himalaya BabyCare’s initiative for breastfeeding women. Himalaya BabyCare has always been the leader when it comes to mothers and babies and helping them create a larger digital presence has been exciting. Women still feel judged and uncomfortable when it comes to breastfeeding in public and with this film we want to showcase the support provided by Himalaya BabyCare on the 265 feeding pods planted across India.”

    This film has been launched across digital platforms and airports and will be promoted during the entire Breastfeeding Week.

  • Essilor launches new brand campaign featuring Virat Kohli

    Essilor launches new brand campaign featuring Virat Kohli

    Mumbai: Essilor has launched their new campaign featuring the India brand face, Virat Kohli. The campaign aims to strengthen the brand’s positioning and connect the audience with Essilor’s superior product offerings that provide solutions for vision correction needs.

    The first phase of the campaign spotlights Eyezen®, the single vision lenses from Essilor®, for people who have prolonged exposure to digital devices. The campaign film depicts multiple scenarios of people using digital devices for long hours and facing eye strain and weariness. Kohli, an Eyezen® wearer himself, is seen explaining the benefits of Eyezen® lenses, how they are designed to reduce visual fatigue from digital screens and filter blue-violet light, a unique combination providing relaxation and protection to the eyes.

    The second leg of the campaign is built around Varilux®, the progressive lenses from Essilor®, used to correct vision problems associated with presbyopia. (2) The campaign film showcases Virat Kohli as the evangelist and advocate for Varilux® to his coach from yesteryears. In the film both men are conversing in a restaurant where Kohli observes the noticeable struggles of his coach, who is wearing non-progressive lenses while viewing a digital device at close distance. Kohli suggests that his coach try out Varilux® lenses to avoid such difficulties and have better vision. The film highlights the AI technology and the scientific approach to correct presbyopia through the help of Varilux® Progressive Lenses.

    Embed: <Essilor’s New Campaign Youtube video link :Don’t let screen time steal your shine>

    EssilorLuxottica South Asia president Narasimhan Narayanan commented, “At Essilor®, we are thrilled to continue our partnership with global sports icon – Virat Kohli – and unveil a new and exciting chapter for our consumers. Kohli’s phenomenal appeal and pursuit of excellence are aligned with our mission to raise awareness about clear and healthy vision at all ages whilst discovering our advanced technologies and superior products such as Eyezen® and Varilux®”.

    Speaking about the new campaign, Virat Kohli shared, “I’m an Eyezen® wearer myself and loving the immense relaxation and protection that these lenses provide. Essilor is a leader in revolutionising vision care globally and I’m excited to share about their innovative products and how each lens is tailor made to address individual vision care needs. “

    Network India Pvt Ltd. is the creative agency behind the new campaign with Virat Kohli. Network creative officer Shayondeep Pal shared his insight behind the campaign, “It’s not every day that you get to work with a celebrity who, in real life, uses a brand he endorses. And that made our lives tougher – to write a script that looked and felt 100% genuine.  It was an absolute pleasure to work with a legend like Virat”. The integrated marketing campaign will be released across TV, social and digital channels across the country.

  • Sebamed partners with moms for the breastfeeding awareness campaign

    Sebamed partners with moms for the breastfeeding awareness campaign

    Mumbai: Sebamed, a renowned German skincare and babycare brand, marketed in India by USV Pvt Ltd, a leading pharmaceutical company has launched a heartfelt campaign dedicated to the incredible journey of breastfeeding moms. On the occasion of Breastfeeding Awareness Month, Sebamed presents a powerful digital film that dives deep into the emotional and physical struggles faced by mothers as they navigate the complexities of breastfeeding. The film shares the real stories of four brave mothers who courageously open up about their experiences. They candidly discuss their fears & frustrations as well as a determination that helped them tide over the challenges. These narratives aim to break the silence and normalise conversations around breastfeeding challenges, providing comfort and solidarity to mothers everywhere. Sebamed’s campaign is a tribute to the resilience and love of every mother who has faced these challenges head-on, reinforcing the message that they are not alone in their journey.

    Breastfeeding can be one of new moms’ most beautiful yet challenging experiences. Struggles like latching difficulties, low milk supply, and pain can often leave mothers feeling frustrated and alone. The central theme conveys the idea that asking for help during such times is a sign of strength and not helplessness. From initial doubts to ultimate victories, these mothers narrate their unique struggles and the key moments when they sought professional assistance from their paediatricians to overcome their breastfeeding hurdles.

    Reflecting on the initiative, Sebamed vice president of marketing Karan Goel stated, “New mothers often feel overwhelmed and isolated with breastfeeding challenges. We are committed to inspiring and spreading awareness through various parenting groups, making moms feel confident and powerful as they overlook the stigmas surrounding seeking help during such times. With this initiative, we aim to emphasize that it is perfectly acceptable to ask for professional help. We at Sebamed, envision supporting moms at every step of their motherhood journey.

    Through the tender voices of these mothers, the film captures the essence of their daily battles and victories, reminding every mom that she is not alone. The powerful message at the film’s conclusion, “Babies don’t come with a manual. It’s OK to ask,” is a heartfelt reminder that seeking support is an act of love and courage.

    Sebamed is reaching out to a million plus moms through parenting community channels, offering virtual lactation workshops in collaboration with expert paediatricians to provide support. By standing beside mothers, Sebamed shows its unwavering commitment to helping them through the highs and lows of breastfeeding.

    This digital film is more than just a campaign; it’s a tribute to the strength, resilience, and unconditional love that mothers pour into breastfeeding their little ones. Sebamed seeks to inspire and uplift new mothers facing similar challenges, showing them that they are seen, supported, and celebrated.

  • FlowerAura unveils #YaadonKaBandhan campaign

    FlowerAura unveils #YaadonKaBandhan campaign

    Mumbai: FlowerAura, an online gifting platform, has announced the launch of its Rakhi campaign, #YaadonKaBandhan. The campaign, along with FlowerAura’s extensive new Rakhi collection available in over 30 plus countries, celebrates the enduring threads and unconditional sibling love. It beautifully highlights the cherished memories and strong bonds shared between siblings.

    The campaign video features brother-sisters’ love beyond their day to day fight and showcases that the festival is more than a ritual; it’s a story woven with shared laughter, whispered secrets, playful squabbles, and heartfelt moments that define the unique sibling relationship.

    FlowerAura co-founder Shrey Sehgal said, “We are pleased to present our #YaadonKaBandhan campaign, which honours the pure relationship between siblings and showcases our dedication to honour the priceless memories that they create together. At FlowerAura, our aim is to emphasise on the festival’s unique emotional depth and unconditional affection through our campaign and unique rakhi collection. Moreover, we are committed to nurturing every sibling connection with the utmost care and devotion.”

    FlowerAura is dedicated to making Raksha Bandhan an unforgettable celebration of sibling love and cherished memories. Besides this, with same-day delivery service, FlowerAura caters to last-minute celebratory needs, delivering across 15,000 plus pin codes in India, ensuring no sibling bond remains uncelebrated. Each rakhi from the new collection such as Meenakari, Kundan, Precious Stones, and Mauli Rakhis, is handcrafted by local artisans to add a touch of traditional elegance, complete with limited edition packaging.

  • This Friendship Day, ‘Starbucks + You’ celebrates the bond of connections

    This Friendship Day, ‘Starbucks + You’ celebrates the bond of connections

    Mumbai: Starbucks is celebrating Friendship Day this year with their partners (baristas) thoughtfully and uniquely true only to Starbucks. Bringing this message to life, Starbucks latest campaign titled ‘Starbucks + You’, is based on the insight that partners in stores form integral bonds with their consumers. Interacting with them daily, from knowing their order by heart to celebrating various milestones, they have created a sense of belonging together that goes beyond a transactional relationship.

    Going beyond remembering names, and celebrating special occasions such as birthdays and promotions, Starbucks celebrates the power of simple gestures and is a reminder that sometimes, companionship and solace are brewed in the simplest of places.

     

     

    Starting today, all Starbucks stores across India will be filled with heartfelt gestures:

    1   Select stores will be spreading joy by gifting Potli bags of signature Starbucks coffee beans to existing and new consumers to bond over a shared love for coffee.

    2   Partners (baristas) will surprise consumers with handwritten notes of appreciation, turning their Friendship Day visits into memorable moments.

    3   To show gratitude on the day, special messages on delivery cups such as ‘Thanks for making my ordinary special’, and ‘Your smile always makes our mornings brighter’ will surprise consumers

    4   As a gesture to extend their friendship to the customers, Starbucks Baristas are offering a flat 30 per cent off on short and tall beverages with a coupon you can find here from 1st to 18th August

    TATA Starbucks coo Adrit Mishra said, “Building on our unique Third Place Experience, we are excited to bring personalized celebrations to our customers through their favourite partners. At Starbucks, we are dedicated to creating memories that nurture friendships and foster connections over a cup of coffee. We want this occasion to serve as a reminder that we will always be here to cherish the big and small moments alike.”

  • Power teams up with Nisha Dahiya

    Power teams up with Nisha Dahiya

    Mumbai: At Paris Olympics 2024, Power collaborated with wrestler Nisha Dahiya, fueling her Olympic dreams with unwavering support. Rooted in the brand philosophy of ‘Stronger Inside,’ we believe that champions aren’t made in a day – it takes years of training, countless sacrifices, and unwavering determination. Power is honoured to stand with Nisha as she embodies this spirit, helping her achieve her dreams on the global stage.

    Bata India head of marketing Deepika Deepti said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”

    With immense determination, Nisha Dahiya has seen training with the latest Power Energy collection and Power Acti-wear range, which are backed by international technology and extremely lightweight. The collection offers 25 per cent more energy return, durability and 4D-engineered tech mesh upper. 

  • IGP launches ‘Amazing Gifts, Samay Par’ campaign

    IGP launches ‘Amazing Gifts, Samay Par’ campaign

    Mumbai: IGP, an international gifts platform has launched the inaugural Ad under its “Amazing Gifts, Samay Par” campaign, celebrating the cherished festival of Raksha Bandhan. Highlighting the significance of timely gifting, the campaign emphasises that the act of gifting transcends time, connecting hearts across distances.

    The narrative, inspired by the iconic & nostalgic statement “Main Samay Hu” with the original voiceover of Harish Bhimani is from the Indian mythology series “Mahabharata”. The ad humorously reminds the audience that it’s time to send Rakhis to your siblings—be it the younger brother, the elder brother, or the brother ‘stuck in the honeymoon phase.’ This playful concept underscores the unique quirks of sibling relationships and encourages customers to embrace the joy of Rakhi gifting.

    The first ad, set in the Ice Age—one of the many time periods explored in the campaign—humorously reimagines Raksha Bandhan and showcases the different types of sibling bonds, emphasizing that each deserves unique love and appreciation by sending #AmazingGiftsSamayPar.

    IGP founder and CEO Tarun Joshi said, “With ‘Amazing Gifts, Samay Par,’ we’re transforming how people think about timely gifting. We believe that gifts are most impactful when they arrive at the perfect moment, so we’ve crafted this campaign to highlight the principle. The value of a gift diminishes whether it’s late or early, and we’ve nailed this with our ‘Amazing Gifts, Samay Par’ approach. We’re excited to launch with our Raksha Bandhan film and to showcase how timely gifts truly make a difference!”

    IGP has onboarded Talented, a creative agency, to bring the campaign’s vision to life. Conceptualised by the team at Talented and executed by First December Films, the campaign features eight films—starting with Raksha Bandhan, followed by different occasions and festivals like Diwali, Christmas, anniversary, birthdays, Valentine’s Day, and others, that you’ll see throughout the year.

    “We look forward to unveiling more films in the series, celebrating various occasions and festivals like Diwali, anniversaries, and birthdays,” added Joshi.

    Starting this time of the calendar year, almost every week comes with some or the other gifting-related occasions. If it’s not festivals like Raksha Bandhan, Diwali, or Christmas, then it’s personal occasions like birthdays & anniversary of dear ones, Valentine’s Day, New Year’s, etc. Each of these occasions are time-bound and very special to celebrate and strengthen the bond one shares with another. The motive to launch the series is to timely remind people that “Samaya Agya hai” or, it’s time to send gifts.

    IGP holds a Guinness World Record for the longest chain of bracelets made using Rakhis, featuring over 125,000 rakhis. The platform offers a wide range of Rakhi options, including traditional Rakhis that are both trendy and quirky, contemporary designs, family Rakhi sets for bhaiya-bhabhi and kids, Rakhis with god idols, silver Rakhis, and curated gift hampers for brothers.