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Category: Ad Campaigns

  • Public App launches #PublicSalutes campaign

    Public App launches #PublicSalutes campaign

    Mumbai: As the nation prepares to celebrate India’s 78th Independence Day, Public App has unveiled the teaser for its upcoming Independence Day campaign, igniting a flame of patriotism with #PublicSalutes. The #PublicSalutes campaign is a heartfelt ode to the indomitable spirit of India’s freedom fighters, delving deep into the lives of unsung heroes who etched their names in the accounts of history.

    In a powerful collaboration with a diverse group of content creators, Public App embarked on a mission to uncover the untold stories of living legends who were instrumental in India’s freedom struggle. To kick off the campaign, Public extended an invitation to these creators to help find these freedom fighters. Through their efforts, these powerful and inspiring stories of personal experiences, sacrifices, and dedication to India’s independence will find their way to a larger audience. Their stories, echoing with the spirit of a bygone era, aim to inspire a new generation to cherish the legacy of our nation’s builders. These compelling video interviews will be released daily by these creators on the App from August 9th to August 15th, bringing these remarkable stories to life.

    Beyond the moving narratives, Public App will also feature a district-wise collection of Commemorative Cards, available on the App daily till 15 August, to educate about the immortal contributions of our brave national heroes. Each tale, a testament to courage and resilience, will be accessible to users, fostering a deeper understanding of the sacrifices made for our independence. Users will have the opportunity to explore the stories of heroes who fought and contributed to the struggles in their surrounding areas, forging a personal connection to the legacy of those who made a difference nearby. Public App seeks to bridge the gap between historical sacrifices and local appreciation, helping people recognize and honor the contributions made in their own vicinity.

    The recently launched teaser video is a captivating prelude to a campaign that promises to be a soulful exploration of India’s freedom struggle. This initiative is not only dedicated to preserving and sharing the extraordinary contributions of these unsung heroes but also to honouring their legacy for generations to come.

    Sazal Batra, VP Operations, who oversees Creator Operations for Public app said, “We are incredibly grateful to these talented content creators for their passion and dedication in bringing these stories to life. Their collaboration has been instrumental in ensuring that the legacy of our freedom fighters is preserved for generations to come. We believe that #PublicSalutes will not only educate and inspire but also foster a deeper sense of patriotism and unity among our users. By sharing these stories, we hope to create a ripple effect of respect and admiration for our nation’s heroes”

  • Cadbury Celebrations launches #CreatingMemoriesNeverClicked campaign

    Cadbury Celebrations launches #CreatingMemoriesNeverClicked campaign

    Mumbai: This Raksha Bandhan, Cadbury Celebrations introduces their heartwarming campaign, #CreatingMemoriesNeverClicked, allowing brothers to turn uncaptured moments into cherished keepsakes. Conceptualized at the heart of the irreplaceable sibling bond – full of unforgettable memories like playful teasing, or saving the last piece of chocolate – this campaign offers siblings a unique chance to express their love.

    With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos. On the campaign website-www.cadburycreatingmemories.com, brothers can share their cherished memories that best define their bond with their siblings, along with accompanying photographs. Using cutting-edge technology, including AI and upscaling techniques, a personalized image of the memory is then recreated. Developed by Ogilvy India’s creative tech team, the site features facial restoration, out painting, and de-ageing to ensure a high-quality and enjoyable experience while adhering to ethical standards. Once produced, these images can be personalized and shared with siblings virtually or printed on a specially crafted Cadbury Celebrations box, making for the most perfect surprise on this joyous occasion.

    Mondelez India vice president of marketing Nitin Saini expressed his excitement about the campaign stating, “Each year we aim to capture the essence of sibling love and nostalgia, often focussing on the timeless memories shared between siblings.  Their bond is precious and unbreakable; they may fight, bicker and disagree, but at the end of the day, they care about each other fiercely. Raksha Bandhan celebrates this special connection, bringing siblings together to reflect and cherish what they have. Having shared so much of their lives, their relationship is filled with moments and memories that are wholly and truly theirs. Our effort with #CreatingMemoriesNeverClicked is to continue Cadbury’s tradition of enabling brothers to express their love and do something sweet for their sisters during Rakhi, and through this campaign, we want to help them relive their special moments and grow closer.”

    Ogilvy India chief creative officer Sukesh Nayak said, “There are albums and albums of pictures filled with special memories of siblings growing up together in every household. But still, some of these special memories often go unclicked. At Ogilvy, we believe in creating work that beautifully blends strong cultural insight with new-age technology, making it super relevant. So, this Rakhi we transformed the iconic Cadbury Celebrations box into a canvas that helps brothers create those unclicked moments which we always cherish. Making the Celebrations box almost like a time machine that helps siblings go back in time and create a moment never clicked as the most special gift this Rakhi for every sister.”

    Wavemaker India chief client officer & office head, West, North & East, Shekhar Banerjee said, “The blend of AI and emotions has opened up some great opportunities for us to transform last-minute giftee experience to a thoughtful gesture with the power of media. Leveraging a behaviour-based platform strategy to target brothers and cutting-edge media innovations, we are seamlessly integrating the communication across platforms to encourage brothers to play a more active role in a festival traditionally led by sisters.”

    #CreatingMemoriesNeverClicked builds on the TV commercial ‘Iss Rakhi, Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye,’ and embodies Cadbury Celebrations’ commitment to making every occasion special.

  • Titan unveils its latest campaign – ‘Find Your Joy’

    Titan unveils its latest campaign – ‘Find Your Joy’

    Mumbai: Indian watchmaker – Titan has announced the launch of ‘c’. This vibrant, new campaign straddles the world of fashion and self-expression, celebrating ‘You’ in style. In a world where the quest to conform to trends overshadows the spirit of one’s own personality, the campaign focuses on helping people discover your style, uncovering a Titan Watch that perfectly complements who you and finding joy in the essence of your personality.

    This season’s ‘Find Your Joy’ campaign covers a spectrum of four in-vogue fashion themes, each representing a distinct style that resonates with diverse facets of personal expression and lifestyle. The sporty aesthetic to cater to an active lifestyle with a penchant for adventure and spontaneity. Minimalism appeals to those who find beauty in simplicity, and revel in the idea of ‘less is more’. Bold for those who thrive in making a statement infusing standout pieces into their aesthetic. Quiet luxury for those who appreciate understated sophistication and quality over an overt display of opulence. The campaign also highlights a line of couple watches designed to help you and your partner find joy together in a shared expression of style and elegance. Each watch within these themes features a variety of shapes, materials, and colors, reflective of its unique character and the finest of Titan’s design innovation.

    “Find Your Joy is a celebration of self,” said Titan Watches marketing head Aparna Ravi. “It’s about finding the watch that resonates with your spirit, a reflection of your passions and a testament to your journey. In today’s fast-paced world, it’s easy to get caught up in the chase for the latest trends, but true joy lies in discovering your style and what makes you, ‘You’. A Titan watch becomes an extension of this journey, a way to express your story on your wrist.”

    The campaign features captivating visuals, each exemplifying a distinct style. From the joy of flexing your wrist on the tennis court to exhibiting true luxury as time well spent doing the things you love, the visuals seamlessly transcend the campaign’s themes, shining a spotlight on the watch as a personification of individual style, a constant reminder of what truly resonates with you.

    The campaign comprises over 21 watches across five collections with the range starting at Rs 9495.

  • Bata India launches latest collection with a campaign, “Stronger Inside”

    Bata India launches latest collection with a campaign, “Stronger Inside”

    Mumbai: Bata India launches its latest campaign, “Stronger Inside” to unveil the latest Power Energy Collection, designed in Canada and backed by global technology. The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says ‘maybe tomorrow’, you say “Power through today!”  The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25 per cent more energy rebound. These shoes are designed for Training, running and workout. What’s even better is that the range starts at only Rs  2,999!  

    Bata India head of marketing Deepika Deepti said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

    Speaking about the new launch, Bata Group global athleisure brands director Olivier Heck said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach – we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals”

    To help you power through your fitness journey, the latest Energy Collection features a range of performance-based shoes that are backed by international technology and are incredibly lightweight. For runners seeking a new challenge and a fast-paced shoe, the Energy Pro offers 25% more energy return with SuperCritical XORise+, the brand’s most responsive midsole, giving you a spring in your step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 provides durability and breathability with its 4D-engineered tech mesh upper. For active enthusiasts in need of stable and responsive training shoes, the Energy 300 is the go-to choice, featuring technology like Ortholite and XORise+ to suit a wide range of workouts. The latest launch, EasySlide is designed for effortless sliding in and out of the shoes without using your hands. The new walking range of the EasySlide collection starts at Rs  1,699. 

  • Colgate Total unveils its new campaign ‘Har Bite Ho Right’

    Colgate Total unveils its new campaign ‘Har Bite Ho Right’

    Mumbai: Colgate-Palmolive (India) Ltd has launched a campaign for Colgate Total that encourages consumers to focus on proactive oral care. A recent Colgate study found that nearly half of Indians report dental problems, leading them to change their eating habits unconsciously. The new TVC for Colgate Total toothpaste highlights the product’s advanced science, which offers protection against issues like bad breath, yellowing teeth, and cavities, helping consumers maintain their eating habits without compromise.

    Conceptualised by team WPP@CP,  the campaign showcases Colgate Total’s patented DZA (Dual Zinc + Arginine) technology that addresses the root causes of dental problems. The TVC features a protagonist demonstrating various situations in a café where people alter their eating habits to avoid dental pain. The protagonist then explains how Colgate Total’s DZA technology provides complete protection from these oral health issues.

    Speaking about this newest campaign, Colgate-Palmolive (India) Ltd executive vice president, marketing Gunjit Jain said, “Many of us do not feel that our oral health is at risk because we seldom see people like us having dental problems. But millions of Indians around us are unconsciously demonstrating visual signs of dental problems. Some have started eating from a preferred side of the mouth, some would rather cut an apple into slices than bite into one that’s full, some wait for their hot chai to cool a bit before they sip and so on. This has happened to members in our family, our friends or our colleagues. We can prevent this from happening to us simply by switching to Colgate Total, our advanced toothpaste that provides total protection. This is what our new campaign is all about – before dental problems change the way you eat, change to Colgate Total.”  

    WPP@CP executive creative director Juneston Mathana, while speaking about the campaign quoted, “The thing about ‘relatable behaviour’ is that you have to show it in the most relatable way. But just that could also get boring. So we introduced a little rhythm & rhyme with our partner-in-crime – Vishwesh Krishnamoorthy from Corcoise Films to make people aware of the subconscious compromises others are making out there. The result left people with something to chew on.”

    Disclaimer at the end of the note: Total protection refers to common oral cosmetic problems like bad odor, yellowness of teeth, cavities, etc.

  • Archies launches digital ad campaign for Rakshabandhan “RishteJazbatonKe”

    Archies launches digital ad campaign for Rakshabandhan “RishteJazbatonKe”

    Mumbai: Archies, the beloved and iconic gifting brand with a rich legacy in the industry, has consistently been spreading love, joy, and heartfelt connections. This Raksha Bandhan, celebrates Rishte with Archies as it is thrilled to announce the launch of its campaign video, “Rishte Jazbaton Ke”.

    This campaign is launched digitally to cherish the siblings’ love and the unbreakable bonds shared between a sister and a brother, from those petty fights over a TV remote to complaining about to parents to cover for each other in adulthood, Archies aims to bring to life the cherished memories and deep connections that make this festival special.

    The video beautifully portrays the emotions, affection, and rituals associated with Raksha Bandhan, demonstrating how Archies’ broad gift selection can make the occasion even more unforgettable. Archies continue to provide a diverse range of personalized presents, such as Rakhi hampers, greeting cards, and customized keepsakes, all designed to strengthen the bonds of love between siblings.

    With this launch, Archies executive director Varun Moolchandani said, “We are excited to launch the ‘RishteJazbatonKe’ campaign this Raksha Bandhan, we want to celebrate the timeless and unbreakable ties of love that define this celebration. We hope that our campaign and carefully curated range of gifts bring joy and create lasting memories for siblings everywhere.”

    Express the love you have for your sibling with Archies this Raksha Bandhan as it has something special for every brother and sister. Whether you are together or miles apart, Archies’ unique and personalized gifts ensure that your love and appreciation are beautifully conveyed.

     

     

  • Kushal’s fashion jewellery launches digital film for Varamahalakshmi campaign

    Kushal’s fashion jewellery launches digital film for Varamahalakshmi campaign

    Mumbai: Kushal’s, a fashion and silver jewellery brand, unveils its Varamahalakshmi Vratam campaign under the theme celebrate The Goddess In You. This campaign aims to honour the strength, beauty, and grace inherent in every woman, invoking a sense of prosperity.

    The centrepiece of this campaign is a 60-second digital film that opens with the protagonist emerging from a watery abode. Water is often associated with abundance and prosperity. The protagonist then enters the home which symbolises the flow of wealth and luck, depicting the divine essence of Goddess Lakshmi entering the everyday life of a woman. These visual metaphors suggest that qualities such as prosperity, grace, and strength are inherent in every woman, and she brings these attributes into her home and daily existence. Emerging from water also represents rising above challenges and embracing one’s inner power, while entering the house signifies grounding this power in her life.

    Throughout the video, the protagonist is adorned in Kushal’s Varamahalakshmi Vratam collection, which features an exquisite array of curated Temple jewellery, meticulously crafted in antique finish and in 92.5 Silver. The brand has launched a carefully curated collection of over 200 designs, including stunning chokers, short necklaces, long haar, statement pieces with medallions, and layered chains.

    “The film will be amplified through a digital campaign across platforms, including Facebook, YouTube, Google, and more,” said Kushal’s director of marketing Ankit Gulecha. “We are well poised to see a 40 per cent growth over last year this Varamahalakshmi, a festival celebrated with much fanfare in South India. Our collection this year which is available across our brand stores in the South perfectly captures the essence of the modern Indian woman, embodying the spirit of Goddess Lakshmi.”

    Currently, 20 per cent of Kushal’s business comes from online sales. With an already robust offline presence in metros like Bangalore, Hyderabad, Chennai and Pune the brand is now working on enhancing its online presence hence is investing in creating impactful digital campaigns. The festive season brings heightened online activity, with people actively seeking fashion and silver jewellery to pair with their outfits and as gifts and special purchases. Digital campaigns like Varamahalakshmi Vratam Campaign are tailored for such occasions capturing increased attention and driving more traffic to the brand’s website and social media channels. Across Asia-Pacific the Indian fashion jewellery market is expected to grow at the fastest CAGR from 2023 to 2032 Successful festive campaigns will attract new customers who will continue to engage with the brand beyond the festive season, leading to sustained growth in the brand’s online presence and revenue.

    Kushal’s gorgeous Varamahalakshmi Vratam Collection can be purchased from Kushal’s app and brand website at www.kushals.com Kushal’s, which has over 90 stores across 30 cities, offers the Varamahalakshmi Collection in stores located throughout South India, including Bangalore, Chennai, Hyderabad, Mysore, and many more.

  • Oleev partners with Chitrangda Singh for their new campaign

    Oleev partners with Chitrangda Singh for their new campaign

    Mumbai: Edible oil brand, Oleev, by Modi Naturals Ltd (MNL), is making waves with its new digital campaign featuring the stunning Chitrangda Singh. This collaboration aims to revolutionise the way Indians approach healthy cooking by emphasising smart choices in the kitchen.

    We live in an era of constant upgrades. We embrace the latest technology, prioritise fitness routines, and keep our wardrobes fresh. Yet, many kitchens remain stuck with traditional oils that lack the health benefits and flavour profiles of modern alternatives. Oleev steps in as the perfect solution. Oleev Active, the multi-source cooking oil with the goodness of olive oil, offers a smarter and healthier way to cook.

    “We believe that every kitchen deserves the best,” said Modi Naturals Ltd MD Akshay Modi. “Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking option. This association is more than just a digital campaign. It’s a call to action for smart consumers who want to embrace and upgrade to a healthier way of life”

    Chitrangda Singh, known for her elegance and discerning taste, embodies the evolution of Oleev. She represents a generation that prioritizes both health and a pleasurable culinary experience. Oleev delivers on both fronts, allowing you to elevate your cooking without sacrificing your well-being.

    “Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded?” asked Modi Naturals Ltd CMO Mukesh Ghuraiya. He added “We’re excited to launch our latest marketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that today’s consumers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are the perfect upgrade for your kitchen, promoting a healthier lifestyle.”

    Oleev, with its commitment to delivering quality products and Chitrangda Singh’s star power, is poised to inspire millions to redefine their cooking habits and prioritize their well-being.

     

     

  • Max Factor unveils ‘What’s Your X’ campaign

    Max Factor unveils ‘What’s Your X’ campaign

    Mumbai: Max Factor, a Hollywood makeup brand known for its innovations and technology, is entering India’s beauty scene. With Priyanka Chopra Jonas as its global ambassador, Max Factor has launched the ‘What’s Your X’ campaign. This campaign celebrates being ahead of the curve and encourages people to embrace their unique qualities and express their true selves with confidence.

    Max Factor’s tagline, “Reveal Your Extraordinary,” aims to empower individuals to showcase their unique beauty and personality. The ‘What’s Your X’ campaign celebrates individuality and the distinctive qualities that make each person exceptional. It highlights the strength of womanhood and promotes authenticity, community, body positivity, and self-love.

    In collaboration with celebrity makeup artist Mehak Oberoi, known for her work with stars like Kiara Advani, Shilpa Shetty, and Malaika Arora, the campaign features top beauty influencers Sakshi Sindhwani, Ishani Mitra, Tarini Manchanda, Simmy Goraya, and Smriti Khanna. Priyanka Chopra Jonas plays a key role in the campaign’s launch and engagement.

    “Max Factor has always championed the cause of being yourself and nobody else. As the brand that invented mascara, compact powder, and some of the key makeup categories for generations to come, we’re extremely thrilled to launch our social media campaign speaking to the youth of India,” said House of Beauty creative director Mansi Sharma. “By collaborating with 400 of the country’s top  influencers and beauty experts, who in essence are the voice of today’s beauty consumer, we aim to take over social media and highlight the power of makeup as a tool for self-expression, celebration, and confidence.”

    Celebrity makeup artist Mehak Oberoi added, “Associating with Max Factor for the ‘What’s Your X’ campaign has been an incredible experience. As a makeup artist, I see firsthand how makeup can transform not just appearances, but also confidence and self-expression. This campaign is about more than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am  excited to be part of this journey and to see how individuals across India reveal their extraordinary selves.”

    The campaign is now live. Through this influencer and marketing campaign, the brand aims to reach 35 plus million customers, further solidifying its presence in India’s dynamic beauty landscape.

  • Alembic CSR and Havas Life Mumbai unveil ‘Lullabai’

    Alembic CSR and Havas Life Mumbai unveil ‘Lullabai’

    Mumbai: In a remarkable fusion of technology and empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, in collaboration with Havas Life Mumbai, the healthcare communication vertical of Havas India, has launched ‘LullabAI’, an innovative AI-enabled platform designed to empower speech-impaired mothers. This platform will enable speech-impaired mothers to create personalised lullabies in their own voices for their babies. This pioneering initiative stands at the intersection of generative AI and inclusivity, setting a new benchmark for technological advancements with a heart.

    In India, lullabies are more than just songs. They are a profound cultural ritual. They represent a unique bonding experience between a mother and her child, playing a crucial role in a baby’s cognitive, social, and emotional development. For speech-impaired mothers, the chance to share this cherished tradition has long been out of reach. ‘LullabAI’ aims to bridge this gap, offering these mothers an opportunity to create lasting memories with their babies through personalised lullabies.

    “We are thrilled to introduce ‘LullabAI’ under our always-on initiative of #ForHerWithHer as a testament to our commitment to empowering mothers with a deep sense of purpose. ‘LullabAI’ exemplifies how technology can be used to create an everlasting bond between a mother and her child,” said Alembic Pharmaceuticals Sr. vice president & SBU head Atul Suri.

    “This initiative is a beautiful example of using tech to enhance lives and promote inclusivity. We believe every mother deserves to share her unique voice with her child, and ‘LullabAI’ makes that possible,” added Alembic Pharmaceuticals associate VP & business head Artica Rajpal.

    The platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies. By employing advanced data cleaning, augmentation, and model training techniques, ‘LullabAI’ captures and applies the mother’s voice to a library of pre-recorded lullabies, creating a deeply personal and culturally relevant experience. The personalised lullaby is then available for the mother to play for her baby anytime.

    “Working on ‘LullabAI’ has been an incredibly rewarding journey,” said Havas Life Mumbai, India chief creative officer Sachin Talwalkar. “It made us push the boundaries of tech by re-inventing it to enable a maternal experience that’s profound and essential for early childhood development. It opens many possibilities for mothers and women, at large.”

    Havas Life Mumbai, India CEO & Havas Life Dubai (Middle East) regional head Sangeeta Barde added, “Our collaboration with Alembic CSR reflects our commitment to leveraging technology for social good and positively impacting business. ‘LullabAI’ is not just about innovation; it’s about touching lives and creating meaningful connections. We are proud to be part of a project that brings such joy and empowerment to mothers.”

    The platform – created in collaboration with Perpetual Block, a Pune-based tech company that specializes in leveraging emerging technologies, Rajeev Raja, Founder and Soundsmith at Brandmusiq, and Anmol Bhave, the multiple national award-winning Sound Designer – took six months to develop, to make the mechanism simple yet transformative. Upon logging into the platform, a mother can choose from a library of lullabies. She then needs to provide a 30-second voice sample, which is used to clean, augment, and apply her voice texture to the selected lullaby. The final personalised lullaby is added to her playlist, allowing her to “sing” to her baby in a way that is uniquely her own.

    Alembic CSR’s commitment to women’s health and inclusivity is further exemplified by this initiative, which aligns with their broader mission of supporting and empowering women through innovative campaigns and platforms. ‘LullabAI’ represents a significant step forward in creating an inclusive world where every mother’s voice can be heard and cherished.