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Category: Ad Campaigns

  • KITKAT launches “Break par sirf break” campaign

    KITKAT launches “Break par sirf break” campaign

    Mumbai: KITKAT has launched its new “Break par sirf break” campaign reminding consumers to disengage completely during breaks. The campaign is based on the insight that in today’s fast-paced world, consumers’ minds are rarely at rest, even during breaks. They are constantly bombarded with notifications, tasks and distractions, making it hard to fully disconnect. The campaign features Ayushmann Khurrana and Queen’s iconic “I want to break free” song title.

    The latest campaign illustrates how KITKAT provides a truly disengaging break as one snaps into the KITKAT fingers for a delicious experience, reminding us that a break should be just that — a break!

    Commenting on this partnership, Nestlé India director of confectionery business Rupali Rattan said, “KITKAT has always championed breaks and with this new campaign, we are focusing on the importance of taking good quality breaks with KITKAT. Encouraging youth to truly disconnect on their breaks and what better endorsement than by Queen’s ‘I want to break-free’ song title”

     

  • Friends Adult Diapers celebrates 25 years of providing freedom and comfort with their ‘Azadi Mubarak’ initiative

    Friends Adult Diapers celebrates 25 years of providing freedom and comfort with their ‘Azadi Mubarak’ initiative

    Mumbai – Friends Adult Diapers has announced the launch of their annual “Azadi Week celebrations” in conjunction with their Silver Jubilee anniversary. This year marks a significant milestone as the incontinence products category creator celebrates 25 years of commitment to providing comfort, protection, and freedom to its users in India and abroad.

    The brand has indeed come a long way from its founder being turned away by chemists on stocking visits in 1999 to now being available 1 lakh chemists and two lakh general stores across the country.

    Friends is celebrating its silver jubilee anniversary with a mega MRP slash offer on its highest selling products. The campaign hopes to battle two of the biggest barriers to the usage of adult diapers—stigma against incontinence, and a common perception that adult diapers are very expensive. “Thus, to mark our 25th Year we are taking stigma head on by proudly wearing, showing, and talking about diapers, as always. And to make the product more accessible to several more millions, we have nearly halved the prices,” said Kartik Johari, Vice President of Marketing and Commerce at Friend’s parent company Nobel Hygiene.

    Celebrations coincide with the brand’s 4th annual Azadi Week, a testament to their 25-year commitment to destigmatising adult diapers in India. During Azadi Week, alongside regular campaigns on mainstream media, Friends’ 800+ member, pan-India, sales team engages in a series of awareness and educational activities such as bike rallies, free diabetes-testing camps, hospital and old-age home visits, etc. Every member of the Friends Diaper sales team also wears the diaper themselves as they go about their day, pulling up the corner of their shirt to proudly reveal this product to customers and retailers. This year, the 100+ members of Friends’ head office also joined the celebrations, sporting diapers to work on Diaper Day, 7 Aug.

    According to the last official number, urinary incontinence, or the involuntary and uncontrolled leakage of urine, affects over 5 crore Indians due to conditions such as diabetes, prostate issues, menopause, ageing, neurological disorders, obesity, etc. In a conversation over call, the brand shared horror stories of elders who often stop going to work, or even leaving their homes out of fear of not being able to make it to the toilet on time.

    As Friends Diapers celebrates 25 years of leadership in the market, the brand remains a seminal voice for elders and elder care in India, where the current senior population is set to double by 2050.

    “It is our hope that more citizens, and the government, will join us in making sure that every day is a day of azadi for those suffering from incontinence. It is only united effort that can bring change,” said Kamal Kumar Johari, Managing Director and Founder, Friends Adult Diapers managing director & founder Kamal Kumar Johari. 

  • Lowe Lintas introduces a new campaign for Dabur Real featuring Sidharth Malhotra

    Lowe Lintas introduces a new campaign for Dabur Real featuring Sidharth Malhotra

    Mumbai: Dabur Real, renowned for its innovative beverage offerings, is to announce the launch of a captivating new campaign starring Bollywood heartthrob Sidharth Malhotra. conceptualised by Lowe Lintas, the campaign spotlights Dabur Real’s exciting range of Fizz beverages, which includes tantalizing flavours such as cranberry, orange, jeera cola, apple, and Nimbu.

    The film has been beautifully choreographed to complement a captivating soundtrack, enhancing the visual appeal and charm of the film. With its lively presentation and a catchy melody, the TVC promises to resonate strongly with viewers, showcasing Dabur Real’s commitment to delivering delightful beverage experiences.

    Dabur India vice president of Marketing Mayank Kumar said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”

    Commenting on the campaign, Lowe Lintas regional creative officer Vasudha Misra shared, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”

  • HMD debuts in India with its first campaign

    HMD debuts in India with its first campaign

    Mumbai: HMD which stands for human mobile devices launched their first-ever brand campaign in collaboration with AndAnd Brand Partners in India, featuring Sanya Malhotra and Jimmy Shergill introducing their inaugural product lineup, the HMD Crest smartphone and the feature phones HMD 105 and 110, respectively. The digital and TVC campaign marks a significant step in establishing the brand in one of the world’s most competitive markets.

    “Successfully launching our first products, the HMD Crest 5G smartphones along with the feature phones HMD 105 and HMD 110, marks our intent to dig deep for the long haul in the competitive Indian market,” said HMD India CMO & online sales head Tathagat Jena. “We are a young-at-heart, style-forward, lifestyle brand, which hopes to connect with the trendy young consumers of India by breaking the mould of ‘over-the-top tech talk and let consumers enjoy our brand speak at all times.”  

    The smart devices, featuring best-in-class 50MP gesture selfies with the new HMD Crest series smartphones and equally feature-packed HMD 105 and HMD 110 models, highlight the brand’s commitment to addressing the real needs of Indian consumers through meaningful, user-friendly technology.

    The agency handling HMD’s mandate, AndAnd Brand Partners’ Rajesh Minocha added, “To bring a brand to life is way bigger than bring a script to screen. The task cut out for us was to create a great first impression for brand HMD. It comes in with its own values in an industry that is immensely cluttered. The campaigns and launches reflect how the brand enhances human capabilities through tech, without becoming overwhelming. So, it is not one campaign on a specific product line, what we have put together is an entire eco-system of creative assets for a new brand.”

    Sanya Malhotra has recently been appointed as the brand ambassador with HMD India for its entire smartphone range, starting with the HMD Crest series, which elevates and humanises the selfie experience with AI-enabled gesture control technology. The video campaign features Sanya taking selfies while showing off her breezy dance steps with easy gestures on the HMD Crest, highlighting one of the core features that allow users to capture hands-free selfies, enhancing their usability and creativity.  

    In a parallel world, Jimmy Shergill plays Jimmy Bhaiya to his butler Manohar in a humorous campaign bringing to life the easy-to-use feature phones, which include essential and user-friendly innovations like the “Phone Talker” feature and ever-increasing-use-case, digital payments enabled by UPI both by SMS and scan & pay. These designs enhance daily interactions and financial transactions, making the phones incredibly user-friendly and relevant to India’s evolving digital-first audience.

  • Haldiram unveils Raksha Bandhan campaign

    Haldiram unveils Raksha Bandhan campaign

    Mumbai: Ahead of celebrating the eternal bond shared between brothers and sisters on Raksha Bandhan, Haldiram’s, revered sweets and snacks major, has launched the illustrious Raksha Bandhan campaign. The campaign highlighted beautifully in the TVC titled “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” represents the timeless promise of love, care, and protection that Rakhi signifies.

    The TVC captures the core of Raksha Bandhan, showcasing the thread of Rakhi as more than a symbol but a deeper hearty commitment to cultivate the treasured togetherness of childhood. Through the adage “Samay Sambandhon ka Naam – Haldiram’s” which rekindles memories of mischievous antics and sweet quarrels, Haldiram’s reminds everyone that no matter how much time passes, the bond of love between siblings remains strong.

    To celebrate the cherished bond, Haldiram’s has unveiled six exclusive Rakhi gift hampers that are mindfully tailored to present love and warmth. These hampers include the Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper (Generic Box).

    Each hamper has a signature assortment of premium snacks, dry fruits, and sweets, that represent modern Indian flavours, making them an ideal gifting range to celebrate the special day. Some of the unique offerings are Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, Cherish Sundried Tomato Crackers, and much more.

    Speaking on the campaign, Haldiram president – retail Kailash Agarwal said, “Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign ‘Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,’ we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters.”

    The new TVC, coupled with these exclusive hampers, is set to make Raksha Bandhan 2024 a celebration filled with joy, nostalgia, and togetherness.

  • DBS Bank India launches India-Singapore Connect with CNBC-TV18

    DBS Bank India launches India-Singapore Connect with CNBC-TV18

    Mumbai: The India-Singapore relationship has emerged as one of the most important partnerships in the context of the ‘Asian Century’. Underpinned by a rich history of cultural and commercial connections, complementary strengths and shared priorities, the India-Singapore corridor has been growing in prominence for many years. To further strengthen these ties, DBS Bank India is launching an initiative that will bring together stakeholders from diverse sectors in both countries to identify synergies and create opportunities for charting a mutually beneficial way forward.

    Since opening its first office in Mumbai in 1994, DBS Bank has now been present in India for 30 years. The bank’s partnership with CNBC-TV18 to launch the ‘India Singapore Connect’ is also a celebration of this milestone, by further deepening the dialogue and the exchange of ideas and best practices. This effort will spread over the rest of the year and will also leverage DBS Bank’s established linkages in both Singapore and India to include perspectives from government leaders, CEOs, entrepreneurs, economists and opinion leaders that will help contextualise key themes that are relevant to this corridor, covering regional trade, investment flows, innovation, emerging technology, sustainable development and cross-cultural interests.

    Speaking on the launch of the campaign, DBS Bank India managing director and CEO Surojit Shome said, “As we celebrate three decades of growth in the country, DBS Bank reaffirms its commitment to India and to continuing to deliver value to customers as a trusted partner over many more decades to come. We envision the ‘India-Singapore Connect’ to be both a celebration of strong bilateral ties, while also looking ahead to further deepen existing relationships and forging new ones through meaningful interchange between both countries. As the largest bank in South-East Asia, it is a privilege for DBS to be able to catalyse greater collaboration between India and Singapore.”

    This milestone program will kickstart with a curtain raiser episode featuring an interview with DBS Group CEO and director Piyush Gupta led by CNBC-TV18 managing editor Shereen Bhan, focusing on how the paradigm of the India-Singapore corridor has evolved and how its strengths can serve as a blueprint for developing successful economic and people-to-people relationships between the nations. It will conclude with an exclusive event – the ‘India-Singapore Connect Summit’ to be hosted in Mumbai, which will see thought leaders and dignitaries from across the region share insights and actionable pathways for inclusive growth.  

    “As India’s premier business news platform, we at CNBC-TV18 are passionate about curating meaningful conversations and focusing on issues that matter. We are proud to partner with DBS Bank India on the ‘India-Singapore Connect’ campaign that touches upon many transformational trends, as seen through the eyes of corporate and cultural leaders in two of Asia’s fastest-growing economies. It presents us with an invaluable opportunity to combine forces with DBS Bank to help develop an important bilateral relationship”, said CNBC-TV18 managing editor Shereen Bhan reflecting on the significance of the campaign.

    DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly owned, locally incorporated subsidiary of a leading global bank. As a trusted partner, DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India, focusing on a seamless customer experience that helps them ‘Live more, Bank less’.

  • IGP is solving a problem as old as time itself- quite literally

    IGP is solving a problem as old as time itself- quite literally

    Mumbai: IGP is partnering with Talented Agency to launch their new brand campaign “Amazing Gifts, Samay Par,” which tackles a problem as old as time- gifting. Every gifting opportunity- whether festivals or personal occasions is time-bound. Think about it- why else would we invent prefixes like “belated” and “advanced” for gifting occasions? Here in comes IGP, a D2C retailer of personalised, floral, gourmet, and handmade gifting products. The brand has a global footprint with customers spanning 100+ countries and 1000+ cities in India and has created over 10 million stories of love and joy so far.

    IGP CEO & founder Tarun Joshi said, “We are thrilled to partner with Talented for our ‘Amazing Gifts, Samay Par’ campaign. Their creative vision and strategic approach have been instrumental in bringing this campaign to life. Together, we’ve crafted a series of films that traverse various eras—from the Ice Age to the future of robotics—celebrating the joy of gifting across time. Each film emphasises the importance of making these moments truly count, showcasing that the value of a gift is amplified when it arrives at the perfect time. This campaign is a testament to the power of timely gifting, and we’re excited to see how it resonates with our audience.”

    Talented Agency founding member & creative Leena Gupta says, “Time isn’t just the oldest narrator, it’s the oldest character embedded in Indian pop culture. So we got the very voice of Harish Bhimani to show you gifting occasions across six different timelines, in the hope of reminding you to gift better via IGP. We travelled back through the Ice Age to the Stone Age, to even the 3000AD Space Age.

    All to intentionally break through this category full of tear-jerking ads that make you feel warm and fuzzy for a second, but don’t drive recall for the brand.”

    Shivang Monga, the director, adds, “This campaign is a fever dream spanning multiple timelines and genres. We created a true emulation of all the eras we filmed in but all as if BR Chopra and his crew were making these films in the 80s. Every department’s commitment to craft shined through. Right from using chroma screens and practical effects for backgrounds, to shooting in 4:3, to adding film grain to mimic 16mm film cameras, to even using the OG Mahabharat’s instrumentation to find inspo for music, we committed to the bit. Last, but not the least, getting Harish Bhimani to become the voice of our films was the cherry on the top!”

    Conceptualised by Talented and executed by First December Films, the campaign features nine films starting with a brand piece, followed by shorties for different gifting occasions, that you’ll see throughout the year. 

  • iThrive’s new campaign pledges freedom from lifestyle diseases

    iThrive’s new campaign pledges freedom from lifestyle diseases

    Mumbai: Ahead of This Independence Day, iThrive has extended its impactful ‘Making the Right Choice’ campaign with a renewed focus on addressing the pressing health challenges faced by India today. Under the theme “Freedom from Lifestyle Diseases,” the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.

    India, recognised as the diabetes capital of the world with over 723 million affected, faces a serious health crisis, with 50 per cent of diabetes patients unaware of their condition, according to the International Diabetes Federation 2021. Additionally, the prevalence of PCOS, the most common endocrine disorder among Indian women, poses risks like infertility if not managed. Lifestyle choices significantly contribute to PCOS, and this campaign urges women to take control of their health by making informed decisions.

    iThrive founder and CEO Mugdha Pradhan emphasised the campaign’s mission: “At iThrive, we pledge to make India free from lifestyle diseases. This Independence Day, we are committed to guiding individuals towards healthier choices that will liberate them from the burden of chronic conditions. Together, we can build a nation where well-being and vitality are within everyone’s reach.”

    Moreover, the campaign addresses thyroid health, a concern for 42 million people in India, often linked to lifestyle factors. By providing education on the importance of thyroid health, iThrive aims to empower individuals to make lifestyle changes that can positively impact their well-being. The campaign also sheds light on Irritable Bowel Syndrome (IBS), which affects four to seven per cent of the Indian population, largely driven by poor dietary choices. Through this campaign, iThrive focuses on the importance of making the right dietary choices to manage and prevent IBS. This Independence Day, iThrive calls upon every Indian to pledge to achieve freedom from lifestyle diseases by making informed, healthy choices.

    “Our mission at iThrive is to heal India by guiding individuals towards a healthier lifestyle. This Independence Day, we urge everyone to make the right choices and free themselves from the chains of lifestyle diseases. Together, we can create a healthier, happier nation,” said iThrive head of marketing Sumeet Salve. “The ‘Making Right Choices’ campaign is more than just a message; it’s a movement. We want to empower every individual to take charge of their health by making conscious, informed decisions. This Independence Day, let’s pledge to live healthy and inspire others to do the same.”

    iThrive’s “Freedom from Lifestyle Diseases – #MakingTheRightChoice” campaign is a clarion call for every Indian to prioritise their health. This Independence Day, let’s pledge to live a healthy life by making the right choices and joining iThrive in its mission to create a disease-free India.

  • Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Mumbai: Zepto is launching its “Rakhi Aapki, Lifafa Humara” campaign for Raksha Bandhan, offering a modern take on the traditional Shagun ka Lifafa. Following the success of their third-anniversary campaign, where they delivered 750,000 orders, they are now preparing to deliver over 3.5 million orders in just three days this Raksha Bandhan.

    The Zepto lifafa will feature a scratch card for both brothers and sisters, with a chance to win prizes worth Rs 5 crores, including cars, a trip to Dubai, iPhones, TVs, speakers, and more. Every lifafa guarantees a prize, ensuring no one goes empty-handed.

    Additionally, they have released a rap ad film that captures the fun and love of sibling relationships, blending playful banter with a catchy tune, making this Raksha Bandhan memorable.

    “Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said Zepto chief brand officer Chandan Mendiratta. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”

    Starting 16 August 2024, you can catch the Shagun ka Lifafa ad film across all your favorite digital and social media platforms.

  • Sirona launches Raksha Bandhan campaign

    Sirona launches Raksha Bandhan campaign

    Mumbai: Sirona, a feminine hygiene brand (part of the Good Glamm Group), has launched a powerful new Raksha Bandhan campaign featuring the impower self-defence pepper spray. Shining a spotlight on the stark safety divide between men and women, Sirona’s latest Rakhi campaign highlights this disparity. It encourages everyone to take active steps in protecting their loved ones by empowering them with the impower self-defense pepper spray.

    While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality. The campaign video highlights just that and has already garnered over 1 million views, resonating with audiences across the nation, and reflecting on Sirona’s ongoing commitment to addressing the unique challenges women face and providing practical solutions to enhance their safety.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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    “It is unfortunate that we live in a world where women have to constantly watch their backs,” said Sirona head of marketing Anika Wadhera. “While we hope the world becomes a safer place for them, we must ensure that they can take their safety into their own hands. Our goal at Sirona is to empower women so that they feel confident and secure in their daily lives when they step out to achieve their dreams. Through the key messaging of the campaign, we want to reach out to men, highlight the safety divide, and encourage them to do their bit to ‘impower’ the women in their lives.”

    Impower pepper spray is a non-lethal self-defense tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape from danger.

    This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.