ITV

Category: Ad Campaigns

  • CLUB FM Promotes Accountability with “Free Drums for Freedom” Independence Day Campaign

    CLUB FM Promotes Accountability with “Free Drums for Freedom” Independence Day Campaign

    Mumbai: Celebrating India’s 78th Independence Day, in a bold and creative initiative, Club FM launched the “Free Drums for Freedom” campaign on 15 August. By combining entertainment with social responsibility, the campaign spotlighted the unfulfilled promises and neglected projects across Kerala, drawing attention to the unfinished work left dormant due to administrative inaction. In true Ton Kanakkinu Fun theme, this playful yet impactful campaign grabbed attention from all corners.

    Inspired by the historical practice of using drums to gather attention, Club FM symbolically beat the drums across all six stations. RJs from Club FM, dressed in distinctive costumes, led the charge, conducting this impactful campaign in various locations. The campaign was executed through a series of on-air programs and social media stories, bringing neglected projects back into the public eye and urging for their completion.

    In Thiruvananthapuram, issues such as the stalled development of the Amayizhanjaan Canal, the delayed Karamana-Kaliyikkavila National Highway project, the closed-down toilets at the modern bus stop in Bakery Junction, and the lack of breastfeeding centres were brought to the forefront.

    Similarly, in Kottayam, the skywalk project and the halted Pandarakkalam elevated road on the Alappuzha-Changanassery Road were highlighted. Ernakulam’s focus included the deteriorating condition of the KSRTC Bus Depot and the stranded low-floor AC buses in the depot, among other issues.

    The campaign also covered stalled projects in Thrissur, such as the Kuttipuram State Highway development and the Koorkenchery-Kodungaloor State Highway expansion. In Kozhikode, the pollution of the Kallayi River and the neglected Kelappaji Park at Nadakkavu were among the key issues raised.

    Kannur’s neglected projects, including the long-awaited inauguration of Fort Road, the unfinished multi-level car parking near the stadium, and the lack of reflectors on dividers in the accident-prone areas from Chala to Valapattanam were also spotlighted.

    The campaign served as a reminder of the public’s right to demand accountability and the timely completion of these critical development projects. With “Free Drums for Freedom,” Club FM not only created social awareness but also reinforced its role as a socially responsible media outlet, committed to the communities it serves. 

     

  • Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Mumbai: Zee TV has roped in the effortlessly charming and unapologetically authentic Jackie Shroff to front its latest campaign titled ‘Sahi Jagah Judge Karo’ for the upcoming season of Sa Re Ga Ma Pa.

    At the heart of this quirky, light-hearted campaign is the idea of encouraging audiences to direct their natural judgmental tendencies towards something positive. The campaign invites everyone to help select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page, heightening audience involvement and bringing them closer to the show from the very beginning.

    The campaign features a series of light-hearted, breezy videos with Jackie Shroff. In the first video, he is seen confronting two aunties gossiping about a mismatched couple in a restaurant. He surprises them by joining them at their table and encouraging them to put their judging instincts to better use by selecting contestants on Sa Re Ga Ma Pa’s Instagram page. In another video, Jackie is seen brushing off unsolicited singing critiques from his neighbours, guiding the audience to focus their judging skills on the audition videos posted online instead. These light-hearted interactions perfectly showcase Jackie’s relatable and down-to-earth persona, making the campaign both engaging and memorable.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

    “The idea behind ‘Sahi Jagah Judge Karo’ initiative is to heighten audience involvement and empower them to become an integral part of the show right from the auditions phase of Sa Re Ga Ma Pa. As we present India’s longest-running singing reality show in an all-new avatar and with new mentors and fresh voices, this is our way of including and engaging with our audiences from the get-go. Jackie Shroff’s bindaas attitude and earthy sense of humour set the perfect tone for this fun campaign, ensuring that viewers will enjoy this unique and interactive experience,” said Zee TV chief channel officer Mangesh Kulkarni.

    This campaign reflects Zee TV’s commitment to creating fresh, interactive content that resonates with its audience, ensuring that their voice plays a crucial role in the show’s narrative.

  • SINGER INDIA celebrates 78th Independence Day

    SINGER INDIA celebrates 78th Independence Day

    Mumbai: SINGER India Ltd, a brand with a 170-year-old legacy in the sewing machine and home appliances category, celebrated this 78th Independence Day with a special and inspiring short film that pays tribute to the nation’s journey of growth and unity. Continuing the legacy of last year’s #ThreadsofTriumph campaign, where we showcased India’s remarkable achievements through the artistry of our skill centre students, this year the short film begins with a reference to Mahatma Gandhi’s note on the Singer Sewing Machine, which was famously featured in Time magazine, symbolising the pivotal role Singer has played in empowering generations of Indians.  

    The short film, launched on Independence Day, beautifully encapsulates the spirit of “Together We Celebrate, Together We Grow”, highlighting Singer India’s longstanding commitment to the nation’s progress. The film showcases the brand’s enduring connection with India’s cultural and social fabric, celebrating not only the independence of the country but also the empowerment of millions of households through the iconic Singer Sewing Machine.

    https://we.tl/t-dp9sMXF5k6

  • Tata Tea Agni’s new campaign celebrates the Selfless Josh of homemakers

    Tata Tea Agni’s new campaign celebrates the Selfless Josh of homemakers

    Mumbai: Tata Tea Agni, a flagship brand from Tata Tea’s diverse portfolio, has launched a new campaign celebrating homemakers’ tireless spirit and unwavering energy, embodying the brand’s proposition ‘Josh Jagaye Har Roz.’ The new brand communication is a powerful tribute to the determination of every homemaker, who works round the clock to nurture and support her family to make their dreams come alive.

    Passion takes many forms, each ignited by one’s unique spirit. It can be the bold roar of a sportswoman breaking barriers and challenging norms or the quiet, steadfast dedication of a homemaker.

    The new Tata Tea Agni TVC highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit. The film portrays a homemaker who rises before dawn, fuelled by unparalleled energy, to tirelessly support her family’s dreams. Her incredible dedication and fiery spirit are captured with the quote, “Itna Josh Kahan Se Laati Ho? Tabhi to tum Agni kehlati Ho.” This TVC brings alive the story of every homemaker, the backbone of the family, who ignites their own energy every day. Celebrated artist and powerful orator Ashutosh Rana lends his voice to this impactful TVC.

    This aligns perfectly with Tata Tea Agni, renowned for its strong tea with 10 per cent extra-long leaves, offering a robust taste that fuels the energy and determination of its consumers.

    Speaking about the launch of the TVC, Tata Consumer Products president of packaged beverages Puneet Das stated, “Tata Tea Agni is one of the largest brands under the Tata Tea portfolio, with a national presence. This new campaign is our effort to celebrate the homemakers in India who are also our core consumers. The energy and “Josh” of a homemaker is boundless and depicts the spirit of the brand Agni—the “Josh” within. This TVC is a salute to all homemakers for the special role they play in our lives.”

  • The Healthy Binge, Zepto & Times Prime team up for ‘Azadi ka Swad’ this Independence Day

    The Healthy Binge, Zepto & Times Prime team up for ‘Azadi ka Swad’ this Independence Day

    Mumbai: Times Prime, a digital membership program, is excited to announce its special Independence Day campaign, ‘Azaadi ka Swaad’, in partnership with Zepto and The Healthy Binge. This exclusive initiative promises to deliver the spirit of festivity and health to homes across Bangalore.

    The Times Prime ‘Azaadi ka Swaad’ campaign gives Zepto Pass customers a chance to receive a complimentary pack of snacks, exclusively curated by Times Prime and The Healthy Binge, on orders above Rs 299.

    This year’s campaign aims to evoke the nostalgic joy of Independence Day while embracing contemporary health trends. By distributing these specially curated gifts, Times Prime is celebrating the diversity and unity that make India unique.

    Times Prime business head and founder Harshita Singh expressed her excitement for the campaign: “As we celebrate India’s 78th Independence Day, we are thrilled to launch Times Prime ‘Azaadi ka Swaad’ in Bangalore. This campaign showcases our commitment to delivering exceptional experiences and promoting wellness. Partnering with Zepto’s rapid delivery service and The Healthy Binge’s nutritious snacks, we’re offering a festive yet health-conscious experience.”

    The Healthy Binge co-founder Karan Korke remarked: “We’re delighted to join Times Prime ‘Azaadi ka Swaad’. Our commitment to quality and innovation aligns perfectly with this campaign, which celebrates India’s diverse tastes and the spirit of independence. The Healthy Binge is excited to contribute to the happiness and health of families in Bangalore with a range of baked chips made with millets like ragi and jowar”

    Zepto Chief Business Officer Devendra Meel commented: At Zepto, we are essentially delivering happiness in 10 minutes. Collaborating with Times Prime on ‘Azaadi ka Swaad’ allows us to extend that joy nationwide, delivering not just products, but a piece of India’s rich heritage and celebration to millions of homes – in just 10 minutes!

    This Independence Day, experience the perfect mix of health and convenience with The Healthy Binge’s millet-based snacks delivered by Zepto, courtesy of Times Prime’s ‘Azadi ka Swad’ campaign.

  • Clear Premium Water unveils its third TVC campaign

    Clear Premium Water unveils its third TVC campaign

    Mumbai: Clear Premium Water, a bottled water brand, has unveiled the third installment of its successful TVC campaign featuring Hritik Roshan, ‘Hum Sab Ki Clear Choice.’

    This new film continues to build on the momentum of the first two films, reinforcing the brand’s commitment to quality and value across various industries and lifestyles.

    The TVC showcases a diverse cast, including a businesswoman, a businessman, college students, and an air hostess, each symbolizing various aspects of life. The scenes vividly demonstrate that Clear is the preferred choice, whether in corporate boardrooms, academic settings, or at 30,000 feet. This narrative solidifies Clear’s presence as a trusted companion across industries, underscoring its universal appeal and strong market positioning.

    As a well-established national brand, Clear Premium Water continues to deliver on its promise of providing high-quality, premium bottled water. With Hrithik Roshan as the face of the brand, Clear’s identity and trust has only increased. The TVC captures the essence of the brand’s ethos, showing that no matter who you are or where you are, Clear is the water of choice.

    “We are thrilled to extend the ‘Hum Sab Ki Clear Choice’ narrative with this latest TVC. It reflects our commitment to serving diverse customer needs across various industries and reinforces the idea that Clear is synonymous with quality and reliability. With Hrithik Roshan as our brand ambassador, our message is resonating across the nation.” said Clear Premium Water founder & CEO Nayan Shah.

  • Insight Cosmetics launches campaign to honour soldiers’ sisters

    Insight Cosmetics launches campaign to honour soldiers’ sisters

    Mumbai: Insight Cosmetics celebrates Independence Day and Raksha Bandhan by paying tribute to the tireless spirits of the nation’s soldiers and their families. As a token of appreciation, the brand is sending exclusive gifts to the sisters of around 50 soldiers, symbolising the bond of protection and the spirit of freedom.

    This initiative not only embodies the spirit of Raksha Bandhan and Independence Day but also highlights Insight Cosmetics’ commitment to honoring and supporting the sisters of soldiers. The brand demonstrates its commitment to honoring the distinctive contributions of soldiers and the unbreakable bond of protection and freedom by sending special gifts to their sisters.

    Expressing thought on this heartfelt initiative, Insight Cosmetics’ sales and marketing director Mihir Jain said, “As we celebrate India’s 78th Independence, we are reminded of the sacrifices made by countless soldiers and their families to protect our freedom. And this small gesture is our way of saying thank you to these incredible women who stand strong while their brothers serve our country.”

    With this initiative, Insight Cosmetics continues to reinforce its commitment to celebrating the spirit of Indian festivals while the real heroes are protecting the country. The brand believes in the power of beauty to uplift and empower, making this Independence Day and Raksha Bandhan a memorable one for the sisters who receive these special gifts.

  • MyJobee launches DVC to honour blue-collar workers this Independence Day

    MyJobee launches DVC to honour blue-collar workers this Independence Day

    Mumbai: MyJobee, one of the online recruiting platforms in India, dedicated to the recruitment of the blue-collar workforce, has launched a digital video campaign (DVC) to raise awareness to honor the contributions of the blue-collar workforce across sectors. Through the DVC, MyJobee, is calling for a shift in the thought processes of individuals to recognise and celebrate the invaluable roles played by blue-collar workforces be it maids, delivery personnel, electricians, plumbers, security guards, construction workers and more.

    Often, the contributions of blue-collar workers go unacknowledged, henceforth, MyJobee’s new DVC highlights the essential role these individuals play in making daily life easier and more efficient for everyone through their hard work and dedication. Despite their significant impact, blue-collar workers frequently face a lack of basic respect and recognition, which MyJobee seeks to address through this video campaign.

    The DVC emphasises that the true measure of a job’s importance is never defined by its nature but by the value and ease it brings to our lives. The campaign is a call to action for everyone to break free from outdated mindsets that diminish the worth of these roles. Each job on the occupational spectrum contributes significantly to society and deserves equal respect and honor.

    The camping is a reminder that all jobs are important and the blue-collar workforce plays a crucial role in the smooth functioning of society. By shifting societal perspectives and embracing a culture of inclusivity and respect, people can create a more equitable and appreciative society for all.

  • Center fresh launches ‘Aage Badh’ campaign

    Center fresh launches ‘Aage Badh’ campaign

    Mumbai: Center fresh, Perfetti Van Melle India’s flagship gum and mints brand has launched its new “Aage Badh” campaign with Varun Dhawan as the brand ambassador. The campaign aims to inspire young people to adopt a forward-looking attitude and overcome everyday setbacks with a fresh perspective.

    This collaboration between Center fresh and Varun Dhawan aims to engage and inspire audiences. Varun Dhawan showcases how Center fresh’s boost of freshness can positively impact one’s outlook on life. The campaign’s quirky storyline and uplifting message are designed to resonate with Gen Z audiences and make a lasting impression.

    Perfetti Van Melle India MD Nikhil Sharma said, “With presence in close to three million outlets today, the Center fresh brand has retained its appeal to consumers over the years by being relevant and consistently refreshing its communication. We are thrilled to be partnering with Varun Dhawan for our current campaign. He delivers a sparkling performance in the TVC nicely conceived by Ogilvy and is born out of strong insight.”

    Center fresh has always prioritised connecting with the younger generation, and our latest TVC with Varun Dhawan exemplifies our commitment to providing a fresh perspective and moving forward in life,” said Perfetti Van Melle India MD Gunjan Khetan. “Varun’s ability to connect with diverse audiences, particularly the youth, infuses Center fresh with a new energy that will resonate strongly with our fans.”

    “I’m proud to be a part of the Center fresh family and their new campaign, Aage Badh,” said Varun Dhawan. “As someone who’s always on-the-go, I know how moving on from small, daily setbacks with a fresh perspective can really turn my day around – whether I’m on set, at a shoot, or just living life to the fullest. It always helps to just pop a center fresh and ‘Aage Badh’! This, for sure, is going to be my mantra going forward”

    Commenting on the same, Ogilvy India creative director Anurag Agnihotri said, “Our message here is simple – Life’s challenges  are just opportunities in disguise. Take a moment to pause, refresh, and reboot – then tackle them head-on with a clear mind and a positive attitude. Embrace the chance to grow, learn, and move forward. Simply Aage Badh Ja.”

    The Aage Badh campaign, launched across television, digital, and social media platforms, is designed to resonate with young audiences who embrace the mantra of moving forward despite daily setbacks. Center fresh encourages today’s youth to stay positive, adapt to change, and live life to the fullest.

  • This Independence Day, BAJAJ salutes the true heroes who are Built for Life

    This Independence Day, BAJAJ salutes the true heroes who are Built for Life

    Mumbai: BAJAJ, a consumer appliances brand, launched a special Independence Day campaign celebrating resilience and strength, featuring the inspiring stories of two real-life heroes. In collaboration with Lieutenant Commander Bijay Nair (Retd.), a distinguished Navy veteran, and Major Prajakta Desai (Retd.), India’s first female UAV observer pilot and an Army Aviation Air Traffic Controller, BAJAJ brings their stories to life. These films, narrated by the veterans and enriched with authentic visuals from their service, embody the principles of unwavering determination and indomitable spirit—values reflected in both the lives of those who serve the nation and the brand that serves its consumers. Through this initiative, BAJAJ salutes these extraordinary warriors who are truly “Built for Life.”

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