ITV

Category: Ad Campaigns

  • Tempest wins IAA/Rotary Autism awareness contest

    Tempest wins IAA/Rotary Autism awareness contest

    Mumbai: The entry from Tempest Advertising for the cause-related campaign to create awareness about Autism has been selected as the winning campaign by the elite jury consisting of Anupama Ramaswamy Jt. M.D. and CCO Havas, Mukund Olety CCO VML, K.V. Sridhar (Pops) and Raj Nair CCO Garage.

    Says Avinash Pandey, President India Chapter of the International Advertising Association (IAA), “the IAA has always supported good causes. In the past we have run campaigns about voter apathy, saving soil, domestic violence, elder care, staggered working hours, employee welfare and so on. This is because we have always said that communication is a force for good. And our friends in the creative industry as well as in the media have always supported us in these efforts.

    This year, the Rotary District 3141 will be partnering us and spreading this important message through their over 110 Clubs and over 6500 members.”

    For Tempest, the copywriter was Raghu, Design was by Antony and research was by Zubair and Abhishek.

  • Canon India launches #CaptureWithCare campaign

    Canon India launches #CaptureWithCare campaign

    Mumbai: “Don’t Let That Breathtaking Shot Get Literal” — this line led Canon India’s latest initiative, sparking curiosity. To mark World Photography Day, Canon India launched the ‘#CaptureWithCare’ digital campaign. This effort aims to remind photographers that safety should always come first. Through the campaign, Canon India emphasises the importance of responsible practices to keep photography both beautiful and safe.

    In an era where social media drives trends, the pursuit of attention-grabbing content has led to a rise in dangerous photography practices. Reports indicate many incidents involving young social media users and influencers risking their lives for the perfect shot in hopes of gaining followers. India’s large population of 1.4 billion, combined with a growing affinity for social media, exacerbates this trend. Notably, Uttarakhand has seen a 63 per cent increase in train track accidents over the past two years due to the craze for selfies and Instagram reels, highlighting the urgent need for responsible photography.

    On the sidelines of such startling facts, the #CaptureWithCare campaign was devised and rolled out in two stages. The first phase featured teaser posts on Canon India’s social media handles with witty one-liners, aimed at creating buzz and drawing attention to the campaign.

    For the second phase, a powerful video was released on World Photography Day across social media platforms—including Instagram, Facebook, LinkedIn, X, and YouTube—highlighting the stark contrast between the beauty of photography and the potential dangers of unsafe practices. The video, anchored by the message #CapturewithCare, emphasizes that photography should be a celebration of life, not a cause for mourning.

    As a brand deeply committed to the art of photography, Canon India remains dedicated to fostering a culture of safety alongside creativity. This campaign aligns with Canon’s philosophy of ‘Delighting You Always,’ ensuring that photographers can continue to capture moments of beauty without compromising their safety or that of others.

  • Godrej unveils heartwarming Raksha Bandhan films on L’Affaire and Vikhroli Cucina

    Godrej unveils heartwarming Raksha Bandhan films on L’Affaire and Vikhroli Cucina

    Mumbai: From our first frenemies to our oldest friends, siblings hold a very special place in our hearts. A relationship that transcends borders and time but rarely wavers. Godrej Industries Group (GIG), through its owned media platforms Godrej L’Affaire and Godrej Vikhroli Cucina, unveils two digital films celebrating Raksha Bandhan featuring Godrej Jersey. These films honour sibling bonds by blending tradition with modern values, highlighting themes of love, and connection, while subtly challenging gender stereotypes.

    Godrej L’Affaire celebrates the spirit of Raksha Bandhan with a heartwarming film that unconventionally intertwines the values and traditions of the festival with #RespectAllBandhans, the third in its series. Historically, the roles of protector, breadwinner, and decision-maker were assigned to men; But times have changed and so why not celebrate our bonds with a new perspective? Raksha Bandhan highlights the sacred bond of protection and love between siblings, and this film takes a unique approach to showcasing a role reversal in the traditional Raksha Bandhan ritual. Godrej L’Affaire subtly challenges gender stereotypes and invites viewers to join them in celebrating the beautiful bond of siblingship.

     

     

    Godrej Vikhroli Cucina’s digital film, “#SweetBonds,” hits a little closer to home, it is a nostalgic journey into the heart of siblinghood. It humorously rewinds time to capture the playful banter, to bickering over trivialities, and cherished moments that have shaped their bond. The film beautifully portrays how distance cannot dampen the love and connection shared between siblings. As the video unfolds, it culminates in a heartwarming Raksha Bandhan celebration, where a sister surprises her brother with a thoughtful ‘sweet’ gift. This gesture symbolizes the enduring sweetness of their relationship and the power of shared memories to bridge any gap. Godrej Jersey Mysore Pak becomes a metaphor for the sweetness of their bond, reinforcing the idea that love knows no distance.

     

     

    Talking about the campaign Godrej Industries Group executive director & chief brand officer Tanya Dubash said, “This Raksha Bandhan, our films celebrate the deep and enduring bonds that define sibling relationships while embracing an unconventional perspective. These stories highlight the timeless love between siblings. From food wars to playful ribbing, all shared moments between siblings have now become ‘Sweet Bonds’. Resonating with the idea that distance cannot diminish the sweetness of shared moments the video reminds us to cherish these little moments, for they are gone in a blink of an eye.  Our films reflect our commitment to honouring these invaluable connections, ultimately celebrating the strength and love that unite us.”

    Commenting on the campaign, Godrej Jersey CEO  Bhupendra Suri said,” Sweets play an essential role during festive celebrations in our country. A day of celebration and spending time with your loved ones, it adds up to festive delights. At Godrej Jersey, we have always focused on building trust and forging strong bonds with our consumers. Hence on the auspicious occasion of Raksha Bandhan, we are hopeful that our sweet products – Godrej Jersey Mysore Pak and Godrej Jersey Doodh Peda – will allow our consumers cherish the traditional values of this auspicious occasion,” he further added.

    By blending tradition with modern values, the campaign invites viewers to appreciate and honour diverse relationships, ultimately promoting a more inclusive and empathetic world.

  • GM Modular celebrates sibling bond with ‘Bandhan Nok Jhok ka’ campaign

    GM Modular celebrates sibling bond with ‘Bandhan Nok Jhok ka’ campaign

    Mumbai: GM Modular, electrical solutions for modern living brand, launches its heartwarming Raksha Bandhan campaign, “Bandhan Nok Jhok ka,” celebrating the unique and playful bond between siblings. This campaign aims to rekindle nostalgic memories of childhood banter and the special connection that defines sibling relationships.

    The campaign centres around a series of humorous and relatable scenes featuring a brother-sister duo. From playful teasing over chocolate to pranks with smart home devices, the scenes capture typical sibling banter. It culminates in a heartwarming Rakhi exchange, where the brother gifts his sister GM speakers, highlighting their underlying affection. Throughout, GM Modular products are seamlessly integrated, demonstrating their role in modern family dynamics.

    Commenting on the same, GM Modular CEO Jayanth Jain said, “Our ‘Bandhan Nok Jhok ka’ campaign is a tribute to the timeless spirit of Rakshabandhan and the evolving nature of sibling relationships in the digital age. Through this campaign, we aim to connect with our audience on an emotional level while subtly highlighting how our products seamlessly integrate into family life.”

    The campaign video is now available on GM Modular’s official Instagram page. The advertisement weaves GM Modular products into the narrative, featuring home automation switches and high-quality speakers. It culminates in a touching Rakhi moment, blending tradition with modernity – a perfect representation of GM Modular brand ethos.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by RABIA SINGH (@rabiasinghh)

     

  • BlueStone launches Raksha Bandhan campaign – ‘#ThreestoOne’

    BlueStone launches Raksha Bandhan campaign – ‘#ThreestoOne’

    Mumbai: In the spirit of Raksha Bandhan, BlueStone has unveiled a new campaign focusing on familial bonds. Titled “#ThreestoOne”, the campaign captures the meaning of relationships. The campaign shines a spotlight on the joy of having that one special person who, while often seen as the ‘extra’ in a couple’s life, gradually becomes an irreplaceable part of the family.

    Raksha Bandhan has always symbolised the cherished bond between siblings. But in today’s ever-evolving world, family isn’t just defined by blood. Friendships often blossom into familial relationships, offering a sense of belonging and unconditional love. BlueStone’s latest campaign delves into this modern-day reality with a humorous twist.

    Through a series of videos, the campaign follows the life of a modern married couple and the husband’s childhood best friend. Their relationship forms the crux of the narrative, exploring the amusing dynamics of being a ‘third wheel’ in a marriage. With every video, viewers are taken on a journey filled with laughter and heartwarming moments, culminating in transforming a love-hate relationship between the wife and the best friend into a bond that mirrors the sibling connection.

    Commenting on the campaign the brand’s spokesperson said, “Raksha Bandhan is traditionally about the bond between brothers and sisters. However, we wanted to celebrate the relationships that go beyond conventional definitions of family. Our campaign is a tribute to all those friendships that evolve into something deeper, stronger and truly special. We hope our audience resonates with the humour and warmth of the series and recognizes the value of these unique relationships.”

    Join BlueStone in celebrating Raksha Bandhan by embracing the festival’s spirit, where every friendship can become a cherished family bond. Here’s to the friends who become family and the third wheels who make every moment more fun.

  • Bonjour celebrates Rakshabandhan with a heartwarming campaign: #ThreadsofLove

    Bonjour celebrates Rakshabandhan with a heartwarming campaign: #ThreadsofLove

    Mumbai: Bonjour has launched a Rakshabandhan campaign #ThreadsofLove. This campaign is set to bring a unique and heartfelt touch to the traditional celebration of sibling bonds through the gift of cozy and stylish socks.

    Rakshabandhan, a cherished festival symbolizing the bond of protection and affection with warmth and comfort among siblings. The #ThreadsofLove campaign aims to honour this special relationship by offering socks that are as comfortable and special as the love shared between siblings.

    Bonjour has curated a special range of socks adorned with festive patterns and colours. Each pair is designed not only to offer exceptional comfort but also to symbolize the unique and unbreakable bond between brothers and sisters.

    True to Bonjour’s commitment to quality, each pair of socks in the collection is crafted from premium materials to ensure maximum comfort and durability. This collection is all about making sure your sibling feels cherished and loved.

    Commenting on this campaign, Bonjour managing director Raj K Jain said, “At Bonjour, we believe in celebrating the little moments of joy that make life special. Rakshabandhan is a wonderful occasion to honour the unique bond between siblings, and our campaign is designed to encapsulate that warmth and affection. We hope our collection will add a touch of comfort and happiness in every house on this beautiful festival.”

    Bonjour’s collection includes a diverse range of styles catering to every sibling’s unique taste. With a keen eye for detail and superior craftsmanship, they ensure that each pair provides both luxurious comfort and lasting wear, making them the ideal gift for celebrating the special & long lasting bond between siblings.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bonjour (@bonjour_socks)

     

  • Shaadi.org champions women’s financial independence with a social film

    Shaadi.org champions women’s financial independence with a social film

    Mumbai: Continuing its long-standing commitment to women empowerment, Shaadi.org, Shaadi.com’s social initiative wing, presents another inspiring campaign to raise awareness about women’s low workforce participation. As part of the initiative, which coincided with the 77th Independence Day, the platform created a compelling, hard-hitting social film, alongside partnering with organisations like Udayan Care across the country to champion women’s financial independence with a mission to bring married women back into the workforce.

    According to the National Family Health Survey (NFHS), 68 per cent of married women are still not a part of the workforce. This alarming statistic is driven by societal norms and expectations that place the responsibilities of domestic affairs squarely on women, restricting their freedom and influencing family dynamics while also having implications on the nation at large. Even after 77 years of independence, Indian women remain far from truly independent, especially financially. This not only compromises their dignity and autonomy but perpetuates a cycle of oppression.

    To shed light on the challenges married women face when it comes to becoming financially independent, Shaadi.org unveiled a thought-provoking social film. It unfolds around a family gathered around a bonfire, where a father is narrating a horror story to the children. He describes a “Stree” in a bloodied saree with wild, unkempt hair who terrorises a village, swallowing both young and old. He continues how, despite the villagers’ repeated efforts, they could not drive her away – until one day, she vanished, not to be seen for two months. The father pauses and asks the children where they think the “Stree” disappeared. Unexpectedly, one child eagerly responds, “She got married and had to quit her job!” This answer leads the other kids, especially the boys, to laugh while the adults exchange knowing glances, underscoring the stark reality that resonates with the audience.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shaadi.com (@shaadi.com)

     

    In addition to this poignant social film, the platform also activated amplification through women-centric pages like That Desi Feminist and Angoori Babe, as well as memes and news pages like Epic Media, @the_engineer_bro, ghantaa, and Last 24 Hours News, amongst others, to further drive the narrative and galvanise a moment of change.

    Shaadi.com VP – marketing Adhish Zaveri said, “Financial independence is a cornerstone of experiencing true independence. This Independence Day, we envisioned delivering a message that is both impactful and hopeful, reflecting our endeavour to change the present situation of married women in India. While our social film sparks awareness, we are also actively partnering with initiatives providing livelihood opportunities to women. At the same time, we aim to work towards positively influencing societal mindsets to build a more equitable nation and the world at large.”

    In every initiative it has undertaken previously, Shaadi.org has started a meaningful dialogue on gender disparities, striving to create a nation where men and women enjoy equal opportunities. Shaadi.org’s vision is to bring 10 million women back to work. By extending the conversation around the cause of women’s financial independence this Independence Day, Shaadi.org aims to lower barriers for married women. They aim to make it more accessible for them to enter diverse economic sectors and empower them to actively contribute to India’s growth and progress.

  • Spykar launches the #YoungRestlessResponsible campaign

    Spykar launches the #YoungRestlessResponsible campaign

    Mumbai: Spykar, an Indian denim brand, has taken a stand for the nation’s pride and respect by launching a powerful #YoungRestlessResponsible campaign that inspires the young and restless. As India celebrated its 78th Independence Day, Spykar, with its campaign, urged Indians to uphold the dignity of the national flag by addressing the disheartening issue of discarded national flags.

    The brand is concerned about the growing disrespect towards the national flag, especially after Independence Day. To address this, Spykar is encouraging young Indians to responsibly collect and dispose of flags, fostering civic responsibility. The #YoungRestlessResponsible campaign, created by Brandmovers Interactive India, reflects Spykar’s commitment to the nation. By engaging the energetic and influential youth, Spykar aims to create a lasting societal impact. The campaign raises awareness about respecting national symbols and encourages young Indians to actively contribute to building a better future, inspiring a generation of responsible citizens connected to their country’s heritage and values.

    “Our youth is the future of India, and we believe they have the power to create a positive change,” said Spykar co-founder and CEO Sanjay Vakharia. “The campaign is a step towards fostering a sense of responsibility and respect for our national symbols. We urge everyone to join us in this endeavor and help us create a cleaner and more respectful India.”

    Spykar invites everyone to join the #YoungRestlessResponsible movement and be a part of building a cleaner, more respectful India.

  • Karigari launches ‘Empowering Sisterhood, Flow with Care’ campaign

    Karigari launches ‘Empowering Sisterhood, Flow with Care’ campaign

    Mumbai: As the festival of Raksha Bandhan draws near, Karigari by Chef Harpal Singh Sokhi, the renowned fine dining restaurant chain, is taking a bold and compassionate step to honor the bond between brothers and sisters. This year, Karigari is launching a heartfelt initiative titled “Empowering Sisterhood, Flow with Care,” dedicated to raising awareness about menstrual hygiene and ensuring that every woman is protected and cared for, just like a brother would protect his sister.

    In a move that reflects Karigari’s deep commitment to social responsibility, the restaurant has installed free disposable sanitary napkin dispensers in all its outlets. With this initiative, Karigari is not just serving delicious food; it is also serving the needs of women, making sure that they are supported, especially during their menstrual cycles.

    “We believe that sanitary pads are a necessity, not a luxury,” said Karigari founder & CEO Yogesh Sharma. “Through this initiative, we are not only addressing a critical health issue but also reaffirming our commitment to the well-being of our customers, especially women. This Raksha Bandhan, we want every woman who walks through our doors to know that she is valued, protected, and cared for,” added Karigari COO Manish Sharma.

    Karigari’s initiative goes beyond just providing sanitary pads. It’s about igniting conversations around menstrual hygiene, breaking taboos, and encouraging women to prioritise their health. The campaign aims to make menstrual hygiene a topic that’s discussed openly and without shame. By offering free sanitary napkins, Karigari is taking a stand and leading the way for other brands to follow. “Menstrual hygiene is a fundamental aspect of women’s health, and at Karigari, we’re committed to making a difference,” said Karigari director of marketing & communications Shreyansh Jain.

    The campaign is also heavily supported by a vibrant social media movement, featuring the hashtags #MenstrualHygieneMatters and #EmpoweringSisters. Karigari invites everyone to join the conversation, share their stories, and spread the word about the importance of menstrual hygiene. The campaign will be amplified through engaging content, influencer collaborations, and partnerships with NGOs and healthcare professionals to reach as many women as possible.

    Karigari’s commitment to this cause is unwavering, and the brand is dedicated to making a tangible impact. As part of the initiative, Karigari will also be organising workshops, donation drives, and events aimed at educating and empowering women, with renowned Chef Harpal Singh Sokhi lending his voice and support to the cause.

    This Raksha Bandhan, Karigari invites everyone to celebrate the spirit of protection, care, and sisterhood. Visit Karigari, and not only enjoy an exceptional dining experience but also witness and be a part of a movement that is set to change lives.

  • Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Mumbai: Bobble AI, a transformative consumer technology company, redefining the smartphone experience for over 100 million users worldwide, has launched an exciting new campaign, “WhatsYourBandhan” this Raksha Bandhan. The campaign features the tagline ‘Celebrate Your Unique Bandhan’ and the Hinglish version ‘Har Bandhan Ki Alag Kahani.’

    The innovative campaign focuses on re-living those fun-filled, joyful moments that are both sweet and sour. Through a creative combination of relatable memes, stickers, jokes, and quotes, all accessible via Bobble AI’s inventive keyboard—the campaign aims to highlight the unique characteristics and joys of sibling relationships.

    The Bobble AI’s keyboard brings you suggested automated replies and wishes this Raksha Bandhan, whether you want to send a subtle, heartfelt wish or an annoying Rakhi message or playfully roast and tease your siblings, Bobble AI’s innovative AI features and fun stickers make it all possible. This has been specially designed in the keyboard for Raksha Bandhan, ensuring that your messages are not just meaningful, but also memorable.

    Accompanying the campaign is a contest where participants can share screenshots of their most entertaining sibling conversations, and showcasing their funniest roasts using the Bobble keyboard. The campaign’s humorous approach is intended to connect with siblings and cousins to celebrate and express their sibling bond.

    On this launch,  Bobble AI founder, and CEO Ankit Prasad said, “We are thrilled to launch the ‘What’sYourBandhan’ campaign, which perfectly captures the essence of sibling relationships, filled with love, and unique stories. Our keyboard is more than just a typing tool; it is a way to connect, communicate, and celebrate the fun dynamics of sibling bonds.”

    Bobble AI encourages everyone to join in the fun this Raksha Bandhan and show their siblings how much they care in the funniest way imaginable. The campaign not only brings a light-hearted touch to the celebration but also enhances the bond between siblings.