ITV

Category: Ad Campaigns

  • The Sleep Company gives away free mattresses worth around Rs 1 crore

    The Sleep Company gives away free mattresses worth around Rs 1 crore

    Mumbai: The Sleep Company (TSC), a Comfort-Tech brand, distributed around Rs 1 crore worth of free mattresses across major metros including Delhi, Mumbai, Chennai and Hyderabad. As per the press release, This makes it India’s first mattress brand to announce such a huge giveaway and is a testament to the leadership’s vision of helping India sleep better.

    TSC recently launched its 100th COCO (Company-owned, Company-operated) store in India and celebrated the significant milestone with this offer, making it a unique opportunity for people across the nation to experience the unparalleled comfort and quality of its mattress at no cost.

    The free mattress giveaway campaign received an overwhelming response from people nationwide on 31st August 2024. A total of 6000+ individuals visited the designated TSC stores across four cities to claim the free mattresses patented with SmartGRID technology, displaying a remarkable enthusiasm for its world-class product. The Sleep Company further delighted residents by offering 1000+ free pillows to those who visited its stores during the offer time, ensuring that more people experience the comfort of its products. Before the stores even opened, a long queue of eager customers had already formed, making a historic mark with the store packed with people.

    To create awareness about the massive giveaway, The Sleep Company also engaged over 100 influencers by giving them a first-hand experience of its products at its stores and leveraged traditional print media to engage directly with city locals.

    The Sleep Company co-founder Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses across India in our mission to help people sleep better. The giveaway took place across Delhi-NCR, Mumbai, Chennai and Hyderabad. In the first phase, we conducted a similar giveaway in Bengaluru, making this India’s largest mattress giveaway worth Rs 1.25 crores. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey and this is a true reflection of the strong bond we share with them. People across the key metros are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have an out-of-the-world sleeping experience for over a decade.’’

    The Sleep Company chief marketing officer Ripal Chopda added, “This giveaway is our way of thanking our customers for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”  

    The giveaway campaign took place across these stores – Kandivali, Thane, R City Mall and Bandra in Mumbai; Lajpat Nagar and Preet Vihar in Delhi; Golf Course Road in Gurgaon; Gaur City Mall in Noida; Nungambakkam, OMR, Anna Nagar, and Adyar in Chennai; Jubilee Hills, Kokapet, Sarath City Capital Mall, and Karkhana in Hyderabad.

  • Tanishq’s new film celebrates equal partnership in marriage

    Tanishq’s new film celebrates equal partnership in marriage

    Mumbai: Rivaah by Tanishq, a wedding jewellery destination from the house of TATA, launches a heart-warming campaign that celebrates the modern bride who charts her narrative. conceptualised by Lowe Lintas, the campaign highlights her progressive mindset, and beliefs, and how it holds for her wedding as well. Marking a new milestone, Tanishq is launching its first-ever 3-minute-long multilingual film on Television, representing India’s diversity and adding to the brand’s legacy of compelling and expansive storytelling. This multi-starrer film features actors from various regions, further emphasizing Tanishq’s deep connection and resonance with diverse audiences from across states in India.

    For Marriages Crafted by You is the essence of this campaign, underscoring the idea that the modern bride plays an active role in shaping her wedding journey. Today’s bride is a trailblazer, merging the old with the new, placing herself at the heart of her story. Embracing traditional values and modern upbringing in equal measure, she steps into this new chapter with her groom as an equal partner. Together, they share the journey of adaptation and change, thus reflecting the shifting landscapes of modern relationships and marriages. The film celebrates not just the warmth and relationships shared by the bride and her family but also shines a spotlight on the bride’s agency in navigating her wedding journey. In true Tanishq style, the storytelling remains charming, endearing, and filled with emotion, continuing the brand’s legacy of crafting heart-warming narratives with a modern, progressive take on traditional values and this time in the wedding context.

    This film, through a poignant yet subtle narrative, makes a bold and powerful statement and challenges expected societal norms. As the bride reflects on the changes marriage brings forth, she poses a question: why should the responsibility of adapting and adjusting fall solely on her? The film then reveals the groom as an equal partner, ready to share the responsibility and navigate their new life post-marriage, together. Through a light-hearted yet emotional tone, the film thus portrays marriage as a beautiful union of equals, where both partners embrace change. It establishes the deeper message of equal marriages and focuses on the new-age bride charting her own narrative.

    As the guiding force of her wedding, the bride takes her loved ones through a harmonious blend of tradition and modernity, crafting a day that reflects her unique journey – for marriages crafted by you, for you.

    The narrative features brides and jewellery from across major regions of India and highlights not only the rich diversity of traditions and cultures but also the shared emotions of love, understanding, and playful banter between the bride and her family.

    The film features an ensemble cast including Tanishq’s brand ambassadors, Nayanthara for the Southern region and Mimi Chakraborty for Bengal, as well as the acclaimed veteran actor Shobha Khote.

    Tanishq CMO Pelki Tshering said, “Rivaah by Tanishq sees marriage through the eyes of modern brides from regions across India. Today, with the evolving dynamics of relationships, our brides play an active role in crafting marriages that are uniquely theirs. Our campaign highlights the significance of equal partnerships, where both individuals embrace change together. Through this narrative, we celebrate every bride’s ability to create a marriage that reflects her identity, her path, and the future she and her partner will build together.”

    Speaking about the campaign, Superfly Films founder & director Kopal Naithani said “The new Rivaah film raises the question of what modern marriages should look like. Traditionally, the burden of change and adjustment in a marriage has often been placed on the bride, reflecting societal expectations of women. However, the Rivaah film reimagines these norms by suggesting that the responsibility of change should not rest solely on the bride. Instead, it presents a more balanced and equitable vision of marriage, emphasizing mutual respect and shared responsibility.”

    Lowe Lintas head of creative  Arpan Bhattacharyya Bangalore said, “A marriage is a new chapter for all involved. Why then should the onus of changing, adapting, and compromising rest with the woman and her side of the family? A marriage of equals should mean that both sides take up the responsibility for change. Equally. That’s the message this campaign is designed to convey.”

    Rivaah by Tanishq’s latest collection features stunning wedding trousseaus for all regional brides, beautifully balancing traditional charm and contemporary appeal. For brides in metro regions, the collection showcases some stunning modern polki and diamond designs. Crafted for the bride who knows her worth and celebrates her journey, experience the warmth, elegance, and empowerment of the new age bride with Rivaah by Tanishq – where every piece tells a story of love, equality, and timeless elegance.

  • Schaeffler returns with second edition of REPXPERT mobile training van campaign

    Schaeffler returns with second edition of REPXPERT mobile training van campaign

    Mumbai: Schaeffler India, a motion technology company, has returned with the second edition of its REPXPERT Mobile Training Van campaign. This program aims to upskill mechanics nationwide, specially designed for the commercial vehicle (CV) segment.

    The first edition of REPXPERT Training Van tour in India was participated by over 2600 mechanics and proved to be a huge success. The mobile technical training unit covered over 9000 kilometers, reaching out to mechanics and automotive professionals in key markets across Northern, Central, and Western India, traversing eight states and 42 cities across the nation. The training program from Schaeffler is designed to offer exclusive, in-depth, hands-on training sessions for mechanics to equip them with the necessary skills to install and maintain vital replacement products correctly, enabling longer lifecycles.

    Schaeffler India’s VP of automotive aftermarket Arbind Singh said: “We are excited to commence the second edition of our REPXPERT Training Van campaign across Central and Southern parts of India. Continuing with our innovative approach of on-the-go training, we aim to strengthen our relationship with our mechanic partners as well as reinforce our position as a trusted partner in the automotive community.”

    The REPXPERT training van, featuring a product display area and a dedicated training room, will provide mechanics with a hands-on learning experience. Schaeffler’s technical experts will lead in-depth training sessions focused on Schaeffler’s automotive products. This initiative reflects Schaeffler’s commitment to promoting continuous learning and skill development in the industry.

    The Schaeffler REPXPERT App will also be highlighted. It offers mechanics comprehensive product information and insights such as tightening torques, work values, and repair instructions. Garage professionals can access helpful tips to support their daily tasks. The app combines the REPXPERT online portal’s functions with mobile convenience and is available for free on iOS and Android for both smartphones and tablets.

  • SBI Life honours Indian paralympic athletes in new digital film

    SBI Life honours Indian paralympic athletes in new digital film

    Mumbai: SBI Life Insurance, in its continued commitment to recognise the extraordinary spirit of Indian athletes, unveiled a new digital film as part of its support to the Indian contingent for the Paralympic Games Paris 2024.  The digital film aims to bring to life the inspiring stories of ‘IRADDE’ the indomitable resolve of three exceptional athletes: Simran Sharma, para-athlete-runner, Ashok Malik, para-athlete-powerlifter and Mona Agarwal, para-athlete-shooter

    The digital film showcases the extraordinary athletes in action, each of whom has faced and overcome significant challenges by pushing boundaries in their pursuit of excellence. Simran Sharma, a visually impaired runner, clinched silver in the 100m and 200m events at the 2023 Hangzhou Para Asian Games; Ashok Malik, a wheelchair-bound powerlifter, claimed gold at the Asia-Oceanic Para Powerlifting Championship 2022; Mona Agarwal, a wheelchair-bound shooter, secured gold at the WSPS Para Shooting World Cup 2024.

    The digital film’s narrative focuses on the perseverance of these athletes as they overcome challenges on their journey to success. The film subtly highlights the crucial role that the unwavering support from their families, coaches, and community plays in helping them reach their goals. These moments of determination and encouragement resonate with SBI Life’s philosophy, ‘Apne Liye, Apno Ke Liye,’ showcasing how the strength of loved ones empowers these Paralympians to break through barriers and achieve their dreams.

    Speaking about the campaign, SBI Life chief of brand, corporate communication & CSR Ravindra Sharma said, “At SBI Life, we believe every dream is worth pursuing, no matter how insurmountable it may seem. This belief is at the heart of our partnership with the Paralympic Committee of India, as we aim to amplify the stories of our remarkable individual para-athletes highlighting the importance of inclusivity and support in achieving success. Their journeys are not just about winning medals; they are about the power of dreams and the unwavering support from loved ones that help turn those dreams into reality. This campaign is a tribute to their spirit and an extension of our brand purpose—to liberate individuals to pursue their dreams by securing the needs and aspirations of their loved ones. By bringing these stories to the forefront, we aim to inspire millions to overcome their own challenges, knowing that SBI Life is there to support them every step of the way.”

    The campaign effortlessly ties into SBI Life’s core value of being a dependable partner in life’s journey, showing that no dream is too far when supported by a strong foundation. The film’s emotional impact is heightened by a touching voiceover, which captures the inner strength of these athletes, powered by the steadfast belief of their families.

  • Love Depot unveils #SteamySatisfactionInEveryHome campaign

    Love Depot unveils #SteamySatisfactionInEveryHome campaign

    Mumbai: Love Depot, an Indian superstore for sexual pleasure products, is celebrating two years with its latest campaign #SteamySatisfactionInEveryHome. Since its launch in 2022, Love Depot has been on a mission to bring pleasure into the everyday lives of individuals and couples across the country. As part of the TTK family, known for household names like Skore Condoms, Prestige Appliances, Eva, Woodwards Gripe Ware, and more.

    Love Depot’s latest campaign, #SteamySatisfactionInEveryHome, aims to normalise conversations about intimacy in India. Using the pressure cooker—a staple in every Indian kitchen—as a creative metaphor, taking viewers through a journey of pleasure. With this campaign, Love Depot strengthens its mission to democratise pleasure, bringing it into every home.

    As Love Depot reflects on the past two years, the brand has observed people across India welcoming intimate wellness in ways that are both surprising and exciting.

    Love Depot

    Bangalore and Mumbai: The pleasure cities

    Bangalore and Mumbai stand out as key markets for Love Depot, with Bangalore leading in orders for tech-driven pleasure products, particularly app-controlled devices, reflecting the city’s tech-savvy nature. Meanwhile, Mumbai leads with the highest demand for massagers and lubes, indicating a strong preference for smooth and comfortable experiences. These trends not only highlight the strong demand for intimate wellness products in these cities but also position Bangalore and Mumbai as central hubs for pleasure in India.

    Lucknow leads the pleasure chart

    Lucknow has emerged as the fastest-growing market in India’s intimate wellness industry. The city has shown remarkable growth and continues to be a rising star in the purchase of pleasure products. This trend marks a seismic shift in attitudes, with residents of Lucknow enveloping intimacy with enthusiasm, giving way to a broader change in cultural norms across India.

    Couples are exploring more: 60 per cent increase in shared pleasure products

    Couples in India are breaking down barriers in terms of owning shared pleasure, with sales of couple’s toys soaring by 60 per cent in the past two years. Massagers, rings and lubes are flying off the shelves, exhibiting an interest towards mutual exploration and shared experiences. This data showcases the progressing dynamics of relationships, where couples are becoming more open and eager to explore new avenues of pleasure together but are also placing greater emphasis on caring for each other’s pleasure and satisfaction.

    TTK Healthcare Sr deputy general manager – digital & e-commerce, CPD – Arjun Siva remarked on the milestone, “As we celebrate two incredible years of Love Depot, we are grateful to our customers and partners for their trust and support. Our journey has been driven by our aim to normalise pleasure and make it accessible for everyone. What sets Love Depot apart is our wide selection at great prices. We have curated a collection of best global brands along with trusted homegrown brands like Skore, MsChief and others. We strive towards a superlative customer experience by providing pleasure products across price points, for all preferences, tied together by a discreet shopping experience, be it shipping or payments. This category is just opening up in India and we look forward to driving this growth.”

    With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe and from countries like the USA, Canada, Germany, Japan, China, and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, Je Joue, alongside TTK Healthcare’s own brands Skore and MsChief.

  • Bank of Baroda launches “Sab Mein Hai Khiladi” campaign

    Bank of Baroda launches “Sab Mein Hai Khiladi” campaign

    Mumbai:  On National Sports Day, Bank of Baroda undertakes various sports, fitness, and environmental activities such as walkathons, group sports competitions, and tree plantation drives across the country to promote a healthier, more active, and environmentally conscious community. The Bank also launches the “Sab Mein Hai Khiladi” campaign to recognise and celebrate the athletic spirit within every employee. India celebrates National Sports Day on 29 August, commemorating the birth anniversary of hockey legend Major Dhyan Chand.

    The “Sab Mein Hai Khiladi” campaign features three of India’s well-known athletes and Bank of Baroda’s endorsers: badminton legend PV Sindhu, cricket star Shafali Verma, and rising tennis player Sumit Nagal. These sporting stars join the Bank’s own athletes, including 50 employees who are sportspersons and play an integral role in the campaign. As part of the campaign, the Bank organises several sporting activities for employees, including table tennis, basketball, cycling, and arm wrestling, where employees earn points. The campaign also includes a fitness challenge and a sports-themed trivia contest, with top winners getting an exclusive meet-and-greet session with their sporting idols and exciting prizes.

    Bank of Baroda Executive Director, Shri Sanjay Vinayak Mudaliar states, “On National Sports Day, we share the message that the spirit of a ‘khiladi’ resides in all of us. Sports help us stay physically and mentally fit and active and teach us important lessons in hard work, perseverance, integrity, teamwork, and sportsmanship—values that matter both on and off the field. This National Sports Day, Bank of Baroda rekindles the champion within us all.”

    Employees across the Bank also take the ‘Fit India Pledge’ to lead an active and healthy lifestyle.

  • McDonald’s India leverages AI to launch ‘The Signature Collection’

    McDonald’s India leverages AI to launch ‘The Signature Collection’

    Mumbai: Ever imagined a McDonald’s burger in AI? McDonald’s India – North and East has leveraged generative artificial intelligence (AI) to launch its new ‘Signature Collection’ of gourmet burgers. The brand has launched the ‘Imagined in AI’ campaign, bringing to life gourmet burgers by combining user-provided inputs with AI-generated visuals, offering customers a unique, interactive experience with the brand along with a chance to avail exciting offers.

    Each McDonald’s customer becomes a culinary expert figuratively, as they use an AI chatbot to imagine a gourmet burger. The chatbot will prompt users to select from a diverse range of ingredients from classic favourites to unique, exotic options, and creative combinations to craft a gourmet burger that brings gastronomical dreams to life. Through this initiative, McDonald’s aims not just to engage customers but also involve them by inculcating their imagination in its upcoming collection much ahead of the official launch.

    Once customers have imagined their signature burgers, they get the chance to join the exclusive McDonald’s Signature Collection Club* and avail exclusive offers.

    How to participate

    . To participate, customers can click the link: ‘Imagined in AI’ to access the AI chatbot.

    .  Start imagining McDonald’s Signature burgers, after agreeing to general T&Cs.

    .  Imagine all ingredients (bun, patty, exotic veggies).

    .  Voila, welcome to the Signature Collection Club.

    .  Customers can collect their reward card from their nearest McDonald’s restaurant (in North and East India).

    The Signature Collection of burgers will be available across select McDonald’s restaurants in North and East India starting 4 September 2024 and will be gradually available across the rest of the restaurants in the region.

    *For limited customers, first-come-first basis.

    *Kindly read the terms and conditions on their website- https://mcdindia.com/terms-conditions/

  • Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Mumbai: Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Ltd has launched ‘Real Advice,’ a ground-breaking campaign that aims to raise awareness and educate Indian audiences on the real estate sector. The ‘Real Advice’ campaign by Birla Estates provides insights, information, and educates and empowers individuals to make informed decisions about real estate.

    The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions many people encounter. Films featuring Vicky Kaushal make real estate easy and simple for a wide audience. From demystifying real estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the real estate market.

    The content covers the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the real estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in real estate, making the journey clearer and more informed for all.

    Birla Estates MD & CEO K T Jithendran stated, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate  sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey.”

    Birla Estates marketing head Anitha Krishnan added, “The intent of the ‘Real Advice’ campaign is to empower the consumer with knowledge and information. We aim to achieve this through a holistic approach using microsites with blogs, podcasts, chatbots, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach, and we intend to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate.”

  • Parle G’s releases its latest campaign to celebrate Ganesh Chaturthi

    Parle G’s releases its latest campaign to celebrate Ganesh Chaturthi

    Mumbai: We often take established traditions for granted because they are familiar. However, the younger generation sometimes questions these norms and offers a new perspective. Parle-G’s Ganesh Chaturthi film celebrates the spirit and joy that Lord Ganesha brings to homes during the festival.

    The film is created as a timeless discourse about tradition and gender. It refrains from preaching or instructing the audience. Instead, the audience is drawn in as part of the story. Parle-G’s brand becomes part of the storyline, with a nod to the broader message.

    The long-format film conceptualised and created by Thought Blurb Communications captures the mood and spirit of the festival. The film has been conceptualised in Marathi, since the festival holds more relevance in the Maharashtrian community and to reach a wider audience, it has been released in four more languages, as Ganeshotsav is now a pan-Indian festival.

    Released in a total of five regional languages, Hindi, Marathi, Kannada, Telugu and Gujarati the film aims to connect with the HSM market and build a stronger connection and recall value.

    The story revolves around the protagonist who is charmed by the hubbub of activity in the house in the days preceding the coming home of Lord Ganesha. While the rest of the household is caught up in the buoyant mood of bringing Ganpati home, we see a little girl ask an innocent question. She is not quite satisfied with the response. This is noticed by our protagonist. In the course of the film, the question is resolutely answered, and the family, including the young girl, walks away happy.

    The theme is explained succinctly by Parle Products VP Mayank Shah, “Parle-G is usually a participant in every festival and celebration in virtually every household in the country. The idea is powerful enough to merit its own expression. The storyline steers it to the brand’s purpose and delivers its message. The underlying Brand message “Genius is the one, who believes that in the Joy of Others lies our own” is delivered beautifully with emotions that leave most viewers moist-eyed.”

    Thought Blurb Communications chief creative officer Vinod Kunj added, “This is the third in a series of long format films we have created for Parle-G that touch upon cultural and social occasions that bring us together. The brief for the strategy and creative team was to shine the light upon an aspect of the event that hasn’t been dwelt on before and deliver the ‘genius’ thinking that is the soul of the brand’s communication.”

    National creative director of the agency Renu Somani said, “While every nuance of Ganesh Chaturthi has been covered extensively across every aspect of the communication spectrum, there are some facets that are still not explored. Traditions have always existed, and we all follow them to tell our stories. The way the story unfolds, it carries the brand message of true genius being about using one’s imagination to bring happiness to others.”

    The tagline, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’, completes the brand’s message and rounds up the communication. Quite importantly, without expressing any social or moral overtones.

    Parle-G’s Ganesh Chaturthi film can be watched across social media and YouTube.

  • Paras Health launches “Ghar Ghar Paras” campaign

    Paras Health launches “Ghar Ghar Paras” campaign

    Mumbai: Putting public health at the forefront, Paras Health, a healthcare provider, has launched ‘Ghar-Ghar Paras’ campaign to ensure enhanced public awareness about emergency care services and trauma care while simultaneously promoting road safety awareness within the community. The campaign as the name suggests underscores Paras Health’s commitment to ensuring timely medical interventions during emergencies. To prioritise the emergency and trauma care services, Paras Health, across its hospitals, is providing free ambulance service within the cities of the respective hospitals. This step by Paras Health is crucial in removing potential barriers to receiving critical care. Furthermore, the campaign leverages Paras’ well-equipped Trauma Care Centres, ensuring citizens have immediate access to specialized care during critical situations.

    Road traffic crashes rank as a major health burden in India, placing 13th among all health issues causing death and disability over the past decade (2009-2019). While this paints a concerning national picture, recent statistics highlight a worsening trend. In 2022 alone, official reports documented a staggering 461,312  road accidents. These accidents tragically claimed 168,491 lives and caused injuries to an additional 443,366 people. Compared to 2021, these numbers represent a significant increase: 11.9 per cnet for accidents, 9.4 per cent for deaths, and a worrying 15.3 per cent rise in injuries.

    The ‘Ghar Ghar Paras’ campaign extends beyond immediate medical response.  In Gurgaon, the initiative has seen a unique collaboration with the Gurugram Traffic Police. Engaging street plays (Nukkad Natak), talk shows in schools, and road shows demonstrating the importance of medical care during emergencies, will be staged to raise awareness about road safety practices. This collaborative effort seeks to educate citizens on accident prevention measures and responsible driving behaviour. Similar collaborations with local authorities are planned for other locations of Paras Hospitals including Udaipur, Panchkula, Srinagar, Ranchi, Patna, and Darbhanga. Further enriching the campaign’s reach, Paras Healthcare will be distributing first-aid kits in underprivileged communities, including slum areas and orphanages, across its hospital network.

    Paras Health managing director Dr Dharminder Kumar Nagar emphasized that the campaign’s focus is on public empowerment, and stated further, “At Paras Health, we believe that timely medical intervention is crucial during emergencies. The ‘Ghar Ghar Paras’ campaign is our endeavour to ensure that citizens have access to quality medical care, whenever and wherever needed. By creating awareness about road safety and equipping communities with basic first-aid knowledge, we aim to empower people to respond effectively in critical situations.”

    Paras Health group chief operating officer Dr Santy Sajan highlights “through this initiative, we strive to bridge the gap between emergency situations and timely medical response. We are confident that our collaborative efforts with the Gurugram Police and community outreach programs will have a significant impact on promoting public health and safety.”