Mumbai: Honda Cars India Ltd. (HCIL) has marked the beginning of the festive season with the launch of its multi-media campaign for ‘The Great Honda Fest’.
This campaign is a tribute to the diverse and vibrant festivals celebrated across India that illuminate India’s cultural landscape.
From the spiritual serenity of Onam to the vibrant exuberance of Ganesh Chaturthi, Durga Puja & Dussehra and radiant lights of Diwali, Honda’s campaign captures the essence of these diverse celebrations, spreading festive cheer across the nation. The brand film showcases how Honda vehicles effortlessly become a part of these joyful moments, embracing the traditions, rituals, and happiness that define each festivity.
Commenting on the promotion campaign, Honda Cars India Ltd. VP, marketing & sales, Kunal Behl said, “Festivals bring joy and unity, and with the ‘Great Honda Fest’ campaign, we aim to celebrate this spirit. At Honda, we drive not just cars, but the happiness and togetherness of communities. Adding to the cheer of the campaign. HCIL has introduced a special festive price for the ‘S’ variant of the Honda Amaze, available in both MT and CVT. This offer is designed to enhance affordability in markets where demand for these variants is growing. By making the Amaze more accessible, we hope to meet our customers’ evolving needs while delivering the reliability and driving experience Honda is known for.”
As part of the ‘Great Honda Fest’ the company is offering attractive benefits on the purchase of its premium range of cars. Customers can avail a three-year free maintenance package offered along with other attractive benefits in form of cash discounts, loyalty, exchange, and corporate offer on its product range.
The promotional scheme is available on select models including the Honda Amaze, Honda City, Honda City e:HEV, and Honda Elevate. This offer is valid at all authorized Honda dealerships across the country for a limited period and applies to specific model variants.
Mumbai: Outdoor Advertising Professionals (I) Pvt Ltd, widely recognised as OAP, is to announce its rebranding to OAP Mediatech Pvt Ltd, reflecting its evolution into a comprehensive media solutions provider. Since its inception in 2002, OAP has been at the forefront of the Out-of-Home (OOH) advertising industry, closing the financial year of 2022-2023 with a remarkable revenue of Rs. 373 Crores.
OAP Meditech appoints Yash Punjabi as business director to lead our planning, and strategy team for ATL Media. Yash brings a wealth of experience from GroupM and OMD. Vipul Mehta has joined very recently as head of buying and operations. Vipul is a veteran having multimedia experience at Dentsu, Zenith Optimedia and Graphene before joining OAP Mediatech.
The rebranding to OAP Mediatech aligns with the company’s enhanced focus on leveraging technology, data, and research to offer a wider range of services beyond traditional OOH media. This strategic shift underscores the company’s dedication to innovation and its commitment to understanding and influencing consumer behaviour across various media platforms.
Speaking of the announcement, Abhijit Sengupta, CEO, said “OAP was launched as an OOH specialist agency. Over time, we expanded our services beyond OOH, incorporating research, data, and technology. Our new name, OAP Mediatech, reflects our broader capabilities and commitment to connecting clients with a variety of services across different platforms.”
He further added, “post-pandemic in a short span of time, we’ve launched many new services like ProLocator for OOH, a location intelligence planning tool, and now are working on attribution and reverse targeting. We’re also conducting large-scale EEG studies for AIS (Attention Impact Score) and have deployed ProVisualiser, a survey tool using advanced computer vision technology.
Now we are offering Mainline Media Planning and Buying for TV, Print, Radio, and OTT. Yash Punjabi has joined as Business Director to lead our planning, and strategy team for ATL Media. Yash brings a wealth of experience from GroupM and OMD. And Vipul Mehta has joined very recently as head of buying and operations. Vipul is a veteran having multimedia experience at Dentsu, Zenith Optimedia and Graphene before joining OAP Mediatech.
Mumbai: To make South Africa more accessible to Indian travelers, South African Tourism has partnered with Ethiopian Airlines to launch the #ExploreMore&MoreForLess campaign. The campaign offers airfares starting at Rs 37,839 for travel from Mumbai, Delhi, Bengaluru, and Chennai to Cape Town and Johannesburg. The fares are available through Ethiopian Airlines’ website and mobile app from 1 September to 30 September 2024, for travel between 1 October and 31 December 2024. Travelers can also receive an additional 10 per cent discount on the base fare, aligning with the festive seasons of Diwali and Christmas.
When travelling internationally, airfares are often a major deciding factor for families and individuals alike and play a vital role in selecting experiences one can choose to indulge in during their trip. South African Tourism, in its partnership with Ethiopian Airlines’ aims to empower travellers to curate their itinerary more freely and cherish their time away wholeheartedly. An extension to South African Tourism’s wildly popular More&More campaign, #ExploreMore&MoreForLess empowers Indian travellers to embark on as many quests from the 3,000 adventure activities, majestic wildlife and varied culinary experiences available in South Africa.
Expressing his enthusiasm for the campaign launch, South African Tourism regional general manager – Asia, Australasia, and the Middle East, Gcobani Mancotywa said, “It gives me immense pleasure to introduce our #ExploreMore&MoreForLess campaign in collaboration with Ethiopian Airlines to Indian travellers. At South African Tourism, our goal is not only to promote the destination but also to make it more accessible, enabling travellers to experience our country’s warm hospitality and vibrant culture. India is among our top three focus markets, and its contributions to South Africa’s inbound travel market are integral to fulfilling our long-term tourism goals. Moreover, we cherish deep ties with India, owing to our shared history and unwavering camaraderie over the years. This campaign reflects our commitment to delivering value to Indian travellers, and we invite them to explore the different shades of the Rainbow Nation this festive season.”
South African Tourism saw a 43 per cent growth in visitors from India in 2023 compared to the previous year. Building on this momentum, the tourism board aims to attract over 100,000 visitors from India in 2024. Earlier this year, South African Tourism held its 20th Annual India Roadshow, covering five cities in five days and conducting over 12,000 meetings. These initiatives support the tourism board’s goal of welcoming more Indian travelers to South Africa each year while offering a value-for-money proposition.
Mumbai: DBS Bank India has launched its new brand campaign, “Trust Your Spark,” celebrating 30 years as a trusted partner in India. The campaign emphasises that everyone has a unique spark—a driving force that empowers them to pursue their dreams with courage.
DBS Bank India showcases real-life stories of customers, employees, and purpose-driven businesses like Haqdarshak, supported by the DBS Foundation. These stories illustrate how individuals overcame challenges and achieved success by believing in themselves, with DBS as their banking partner. This aligns with DBS’s brand promise to “Live More, Bank Less.” The campaign features outdoor advertisements across 20 cities in India and engaging content on social media and internal platforms.
DBS Bank India’s managing director and head of group strategic marketing and communications, Azmat Habibulla said, “Our ‘Trust Your Spark’ campaign aims to inspire people to believe in themselves and pursue their dreams, knowing they have a trusted partner like DBS. We celebrate those who believe in themselves and their vision, making a positive impact. As we mark our 30 years in India and 10 years of the DBS Foundation, we are proud to support the growth of our customers across the country.”
To commemorate its 30 anniversary in India, DBS has launched the “India-Singapore Connect” initiative with CNBC-TV18. This initiative brings together leaders from government, business, and academia to discuss trade, investment, innovation, technology, sustainable development, and cross-cultural interests.
Earlier this year, DBS Bank India sponsored the documentary Netaji Subhas Chandra Bose: A Singapore Saga, celebrating Bose’s legacy and his role in the Azad Hind movement from Singapore. DBS was also the exclusive banking partner for ‘Srikanth,’ a biopic about the inspiring journey of visually impaired industrialist Srikanth Bolla, embodying the message of “Trust Your Spark.” Additionally, the bank supports young badminton stars like Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand, potential stars of tomorrow.
DBS introduced the industry-first online mini-series DBS Sparks, inspired by true stories. The series follows young bankers as they navigate their work and personal lives, challenging the status quo and making a real impact, supporting DBS’s quest to be the best bank for a better world.
Mumbai: Following the success of last year’s campaign, ACKO has launched the second edition of its car insurance campaign, again featuring the father-daughter duo Saif Ali Khan and Sara Ali Khan.
Conceptualised by Leo Burnett, the campaign continues to challenge conventional views of car insurance and offers a new perspective on the insurance buying and usage process. It addresses common concerns in the insurance business, such as the misconception that insurance must be purchased from the car dealer when buying a new car. The ad films also highlight the confusion caused by numerous calls and varying prices during renewals. ACKO’s straightforward renewal process allows customers to see the price, understand coverage, and renew easily.
The campaign also showcases value-added services available on the ACKO app, including paying traffic challans and checking car resale value, enhancing the overall customer experience.
Speaking about the campaign, ACKO CMO Ashish Mishra shared, “ACKO’s auto business experienced a breakout year in FY’24, with demand significantly surpassing previous benchmarks. The Saif & Sara campaign helped in landing what could be boring car insurance messages in a quirky yet informative manner.” He added, “We are absolutely delighted to bring this dynamic duo back on screen. I am happy that we have stuck to our core principle of having humor in our advertising. The campaign has come out really well and I am sure our customers will love watching them as well as benefit from new information that we are trying to communicate.”
“Saif and Sara embody the new-age father-daughter dynamics where we see the younger generation teaching the older gen how to embrace technology for good. In our case, car insurance is traditionally seen as a dealer/agent driven process, and ACKO is transforming this with its value-added services which make insurance in the modern day more valuable. Our films leverage the bond between Saif and Sara; keeping the signature ACKO humor and lighthearted approach to addressing important insurance-related issues for consumers,” said Leo Burnett South Asia chief creative officer Vikram Pandey (Spiky).
The ad films are live and will be promoted across various platforms, including television, social media, OTT, and digital channels. The campaign’s media mix, which also includes radio and OOH, has been strategically selected to align with the tone and message of the films, ensuring broad reach and impact with the target audience.
Mumbai: Harfun, the category creators of WorkWear 2.0, has onboarded actor Jim Sarbh for their ‘Pants That Time Travelled’ campaign. They are unveiling a product, the 2035 workday pants, work trousers that are – ‘from the future’. The campaign has positioned the pants as a leap forward in comfort and functionality, boasting features that feel a decade ahead.
The video features Jim Sarbh navigating a typical office environment. Yet, what stands out is his freedom of movement and comfort with these pants. He talks about the 2035 workday pants’ futuristic technology and design, like 20-hour wrinkle resistance, warp-knit construction, self-stretch, ultralight and breathable fabric, and the structured back yoke that provides excellent support and durability. All this adds up to a pair of pants that redefines the workwear experience.
The campaign goes beyond showcasing innovation. It embodies the evolving aspirations of modern professionals who demand more from their workday outfits. Harfun comes out as the flag bearer of comfort in a new era in workwear, creating something that is ahead of the curve and polarises consumers away from the traditional, stiff, and uncomfortable options in the market.
Speaking about the campaign, Harfun co-founder and CEO Saurabh Agrawal said, “The 2035 Workday Pants are laden with futuristic features and our home-grown fabric technology. The essence of the campaign is the future and we wanted someone whose personality and way of life matched it.”
Sr brand manager Palak Narang was spearheading the campaign and she brought in Jim. “Jim has been someone who’s chosen to do roles and brand associations that portray his passions and versatility. We’re very excited to partner with him for this campaign. When we reached out to Jim, he saw the future come alive in the 2035 Workday Pants and agreed to do the campaign. It feels as though a match made in… Harfun”, she said.
Mumbai: Mankind Pharma, a pharmaceutical company has announced its entry into the topical analgesic market through its consumer business division. The company is introducing Nimulid Strong, a revolutionary gel and spray formulation specifically designed to address neck pain, a condition that significantly impacts overall body function.
Nimulid Strong boasts a unique selling proposition of containing two times the diclofenac concentration, promising faster relief for consumers suffering from neck pain. This strategic move is in alignment with Mankind Pharma’s commitment to expanding its consumer healthcare portfolio and addressing critical pain management needs.
The launch is accompanied by a compelling video campaign titled #GardanHilaateRaho that highlights the cultural significance of neck movements in Indian communication. The campaign, voiced in Hindi, intertwines the importance of unrestricted neck movement with the efficacy of Nimulid Strong in alleviating neck pain. Therefore, to address the problem, the brand came up with a powerful campaign of Nimulid Strong that focuses on “Kaam Chalate Raho, Gardan Hilaate Raho.”
The video narrative ingeniously connects various scenarios where neck movements play a crucial role in non-verbal communication, from expressing anger and love to showcasing progress and even celebrating national victories. It emphasises how Nimulid Strong, with its powerful two-times diclofenac formulation, ensures that neck pain doesn’t hinder these essential interactions.
Mankind Pharma Ltd vice president, sales and marketing head consumer business unit Joy Chatterjee shared, “Our entry into the topical analgesic market with Nimulid Strong marks a pivotal moment for Mankind Pharma’s consumer business. By focusing on neck pain, which can severely hinder daily life, we aim to empower millions of Indians to live and communicate more freely. Our innovative 2X diclofenac formulation, paired with a resonant video campaign, showcases how integral neck movements are in daily interactions. The campaign’s message, ‘Gardan dard ka specialist’ (Specialist in neck pain), positions Nimulid Strong as the go-to solution for this specific, yet widespread problem.”
Nimulid Strong will be available in both gel and spray variants, offering consumers flexibility in application. The product is set to be distributed across pharmacies and modern trade outlets nationwide, supported by an extensive marketing campaign across various media platforms.
With the topical analgesic market in India valued at Rs 1488 crore, according to IQVIA, Mankind Pharma’s launch of Nimulid Strong arrives at a pivotal moment. This strategic move aligns with the company’s commitment to delivering high-quality, affordable healthcare solutions. By focusing on specific pain management needs, Nimulid Strong represents a significant advancement in Mankind Pharma’s consumer healthcare segment, positioning the company to capture a substantial share of the expanding market through its established distribution network and strong brand reputation.
Mumbai: Ujjivan Small Finance Bank (Ujjivan SFB) announced the launch of its new brand campaign ‘Banking Jaise Meri Marzi, Ujjivan makes it easy-easy (Bank the way you want, Ujjivan makes it easy-easy)’. The campaign underscores the Bank’s dedication to giving customers the freedom to bank at their convenience, with a secure and hassle-free experience.
The campaign’s catchy jingle, ‘Banking Jaise Meri Marzi, Ujjivan makes it easy-easy,’ depicts a more easy and convenient way of banking with Ujjivan, saving time and effort. The film illustrates that banking with Ujjivan is both effortless and enjoyable, across phygital platforms. Ujjivan meets the diverse needs of its customers at their convenience, be it a working professional seeking accessibility, convenience, and personalisation or senior citizens seeking simplicity and trust in traditional banking.
The seven-week brand campaign commences on 2 September 2024, in eleven regional languages. This will be amplified across the web, OTT channels, and social media platforms through influencer engagement as well as at Ujjivan branches.
Ujjivan executive director Carol Furtado said, “As a responsible mass market bank, we are committed to creating a financial and digitally inclusive future for our customers. Our new campaign is an assurance to make banking easy, accessible – anytime, anywhere across phygital channels, in a secure and safe way. Our digital banking product suite aims to establish us as an easy and convenient Banking Partner.”
Ujjivan CMO Lakshman Velayutham said, “Customers perceive Banking as a necessary time-consuming chore. Our new campaign emphasises that banking with Ujjivan is now Easy-Easy. Our digital native customers have inspired this jingle and jig. We are confident that the film will make one hum and discover the easy way to banking and building better lives.”
The campaign has been conceptualised and created by Plan B Advertising. Talking about the campaign, Plan B Advertising, Bengaluru CEO Sunil Penugonda said, “There are banks and there are banks. Only rarely do you encounter a bank like Ujjivan. A bank that is deeply committed to keeping the customer at the centre. It is the first time we have seen a bank where customer service is a part of culture rather than a feature. Easy and Convenient is exactly what the film is attempting to capture. We believe that this proposition of easy banking will settle into people’s minds, thanks to the jingle, which is simple, direct, and memorable.”
Speaking about the campaign, Plan B creative director Karthik Venkataraman added “To communicate the plethora of products and services and their benefits, we chose to present them with a happy, hummable jingle. We then combined it with some fun, new age hook steps, choreographed in an easy and unique way! Together, they bring alive our offerings in a memorable manner.”
Mumbai: Bold Care, a sexual health and wellness brand for men launches new quirky campaign #Sextember, dedicating the month of September to men’s sexual wellness. This campaign aims to spread awareness about Men’s sexual wellness across the country with multiple activities lined up in the whole month of September.
Bold Care co-founder Rajat Jadhav expressed his enthusiasm: “At Bold Care, we’re proud to be the ‘unofficial’ intimacy ally for millions of men across India. ‘Sextember’ is our way of celebrating all Indian men and helping them be bold, empowered, and informed. This campaign is more than just fun; it’s a commitment to making September the biggest month for awareness around men’s sexual health and wellness. We’re excited to take this journey forward and own the month of Sextember with activities that resonate with our mission.”
Bold Care’s #TakeBoldCareOfHer campaign had become the talk of the town for all the right reasons earlier this year. The fan-favourite ad films starred the dynamic duo of Bold Care co-founder and actor Ranveer Singh and internet sensation Johnny Sins, which created a banter to behold. Bold Care’s new campaign Sextember comes packed with the right template to create yet another iconic campaign that has the power to educate lakhs around the nation about men’s sexual wellness and health.
Mumbai CYLNDR India, a production company for creative, production and new-age content, has launched an impactful advertising campaign for Rollick Ice Cream, a heritage brand under Prestige Ice Creams Pvt. Ltd., ahead of the Durga Puja festivities. The campaign, spanning television, digital films, and print, is part of Rollick’s relaunch strategy as the brand redefines itself in its new avatar.
The #jomejabe campaign is a large campaign covering all channels including TV, Print, Digital, Social and OOH. The campaign features a TV commercial and two digital films, released in Hindi with localized versions in Bengali for key markets where Rollick Ice Cream has a strong presence. The campaign also includes print advertisements and out-of-home (OOH) placements, developed through in-house photoshoots and creative efforts by CYLNDR India. Designed to generate excitement and establish a strong media presence, the campaign leverages the festive spirit of Durga Puja to enhance brand visibility and drive consumer engagement.
CYLNDR India, known for its end-to-end production capabilities, managed the entire campaign from initial concept to final delivery through their state-of-the-art Mumbai studio. This comprehensive approach included conceptualization, scripting, pre-production, production, post-production, and a lifestyle photo shoot for the print campaign. The setting, an aesthetically designed Bengali home, captures the essence of Durga Puja with its wooden decor and traditional props, featuring a youthful Bengali-speaking cast embodying the vibrancy of pandal hopping.
Rollick Ice Cream Head of Brand Marketing Amit Paul expressed his enthusiasm for the campaign, stating, “The East of India brims with a rich culture, spanning all aspects of life. Rollick is a Born-in-the-East brand that creates new experiences, inspired by the joy of the familiar. Rollick strives to be the sweetest part of every occasion that this Eastern culture brings. This campaign celebrates the excitement of Durga Puja among young foodies who love the taste of their culture. CYLNDR India has been an exceptional partner in bringing our vision to life with creativity and precision. We are confident that this campaign will resonate deeply with our audience and support our efforts to expand our market presence as we relaunch Rollick Ice Cream with a refreshed perspective.”
The director behind the campaign Albin Jaison added, “Having worked with Rollick in the past on multiple projects, there was a certain ease and comfort. We had a strong understanding of their audience and brand values, which made it a fun experience. Doing a festive theme is always enjoyable. Shooting in Mumbai meant that we had to be spot-on with the locations, production design, and casting to get the aesthetic right. It is a proud moment to be able to execute the entire project in-house at CYLNDR India, from initial concept to final product.”
CYLNDR India business head Meera Ghare commented, “We are honoured to have taken on full creative and production responsibilities for this campaign with Rollick, building on our past successful collaborations. At CYLNDR India, we invested our utmost efforts across all aspects of the project—from casting to production—to deliver cutting-edge films that align with the brand’s ethos. We are grateful to Prestige Ice Creams for entrusting us with this opportunity and eagerly anticipate future collaborations that continue to drive innovative and impactful results.”
The #jomejabe campaign will be launched in East India, targeting key markets. It will be amplified across television, digital platforms, print, outdoor media, OTT channels, social media, and retail touchpoints, ensuring broad reach during Durga Puja and beyond.
CYLNDR India is renowned for its ability to deliver end-to-end content solutions for brands across various platforms and mediums. With this campaign, they have once again demonstrated their expertise in creating impactful, high-quality content that connects with audiences.
