ITV

Category: Ad Campaigns

  • Protinex launches ‘Protinex Hai Toh Mumkin Hai’ campaign

    Protinex launches ‘Protinex Hai Toh Mumkin Hai’ campaign

    Mumbai: Protinex, the flagship brand of Danone India has unveiled its latest ad campaign, ‘Protinex Hai Toh Mumkin Hai’ which emphasizes the transformative power of Protinex in helping individuals achieve their aspirations and lead healthier lives. This campaign reinforces the brand’s mission to raise awareness about adequate protein consumption and encourage healthier choices for overall well-being.

    The new ad campaign highlights the role Protinex plays in supporting people from various backgrounds on their path to success and health. It features scenarios where individuals excel both academically and personally, such as a couple managing professional and home responsibilities. The campaign emphasizes the brand’s commitment to enhancing individual strength and meaningful relationships.

    It also notes that Protinex contains 34 per cent protein, Biotin, and other essential nutrients that support physical and mental health, and improve strength after eight weeks of consistent use, alongside a healthy diet and lifestyle.

    Speaking about the TVC campaign, Danone India marketing director Sriram Padmanabhan said, “We are thrilled to launch this new TVC for Protinex, which beautifully captures the essence of our brand and its impact on everyday lives. Protinex has been a cornerstone of nutritional support in Indian households for over six decades, and with this campaign, we hope to inspire more people to achieve their goals and embrace a healthy lifestyle.”

    Aligned with Danone’s mission to promote health through food, Protinex is dedicated to providing optimal nourishment, making it a preferred choice for comprehensive nutrition and strength. It supports the health and well-being of individuals across India when combined with a balanced diet and healthy lifestyle.

  • Marico’s Saffola Oats celebrates the joy of Onam in new campaign

    Marico’s Saffola Oats celebrates the joy of Onam in new campaign

    Mumbai: FMCG company – Marico has announced its latest campaign for Saffola Oats in celebration of the vibrant and joyous festival of Onam. Embracing the essence of tradition and festivity, Saffola brings Kerala’s rich cultural heritage to life with a delightful and nutritious twist on traditional dishes using oats, all through a captivating new film along with exclusive packaging for Onam.

    The new ad film, conceptualised by Maitri Advertising Works Pvt Ltd, beautifully captures the joy and togetherness that Onam brings to millions of households in Kerala. It features two women engaged in a playful competition to create the best Onam delicacies, each including their secret ingredient – Saffola Oats, unaware that it’s the common factor in both culinary creations. As the festivities unfold, the women discover that they both are using the same special ingredient – Saffola Oats, leading them to set aside their competition and unite in the true spirit of the festival, celebrating friendship, love, and festivity.

    The film subtly highlights how Saffola Oats can be a versatile and wholesome addition to traditional Onam dishes like puttu, dosha, vada, unniappam, and pal payasam, making these festive favorites both nutritious and delicious.

    Speaking about the campaign, India & Foods Business (Marico Ltd) chief operating officer Vaibhav Bhanchawat said, “Onam is a time of joy, togetherness, and a celebration of cultural heritage. We wanted to create a campaign that celebrates this spirit while offering a nutritious twist in the beloved Onam delicacies by incorporating oats. The film beautifully illustrates how incredibly versatile oats are, it not only blend seamlessly into any dish but also elevate the flavour. We hope that through this campaign, we can inspire families to enjoy the best of both worlds – the traditional flavours of Onam and the versatility of Saffola Oats. To complement the occasion, we’ve also introduced new packaging that beautifully captures the spirit of Onam.”

    Maitri Advertising Works Pvt Ltd group creative director, Francis Thomas shared his experience on building the campaign idea, “When Marico approached us, we wanted to authentically represent Onam in Kerala. Instead of the typical ‘tharavaad’ scenes, we depicted the real-life tradition of exchanging dishes with neighbors, where a Malayalee always returns the ‘dabba’ with a small gift. We were fortunate that the clients trusted Maitri’s regional expertise and that adsflo Worldwide delivered this complex message engagingly.”

    The special Onam edition pack features a beautiful rendition of the festival’s festivities. The new pack is available across all general trade and modern trade outlets in Kerala, with an assured Rs 100 cashback offer. This Onam, elevate your festive celebrations with the delicious taste and nutritious benefits of Saffola Oats.

  • Simply Fresh celebrates Ganesh Chaturthi with #BappaHiBatayenge campaign

    Simply Fresh celebrates Ganesh Chaturthi with #BappaHiBatayenge campaign

    Mumbai: Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has unveiled a heartwarming brand film that perfectly captures the festive spirit. Titled ‘Bappa Hi Batayenge’, the ad campaign beautifully captures the true essence of Ganesh Chaturthi, delivering the message that only Lord Ganesha knows how long he will stay with us. This touching film highlights the faith, devotion, and excitement that make this festival so special for millions of Indians.

    Group chief marketing officer, Kiran Giradkar stated, “It’s a stark reminder that although we think we decide the duration of the guest’s stay, it’s the guest who graciously decides when to depart, after sumptuous hospitality. The campaign has a unique spin to the Sanskrit word “Atithi” that delves into a deep insight on why we celebrate this festival for various durations ranging from 1 1⁄2, 3, 5, 7 or 10 days, unlike other festivals? It’s a persistent attempt by the brand Simply Fresh that is constantly supporting fresh ideas.”

    The campaign has been rolled out across multiple platforms. It beautifully captures the connection people share with their beloved ‘bappa’ and highlights this festival’s mixed emotions. The campaign effectively showcases the Indian ‘sanskriti’ and the essence of the family values system.

    Through their social media posts, Simply Fresh invites everyone to use #BappaHiBatayenge with a kind message they would want to share with the world and shower everyone with Bappa’s blessings.

  • Himalayan Elevation Kashmiri Saffron celebrates Himalayan Day

    Himalayan Elevation Kashmiri Saffron celebrates Himalayan Day

    Mumbai: Himalayan Elevation Kashmiri Saffron, a brand from Tata Consumer Products is celebrating Himalayan Day. It is celebrated on 9 September every year and is an annual initiative dedicated to preserving and uplifting the unique Himalayan ecosystem and its communities. This year, the focus is on supporting the saffron farmers of Kashmir’s Pampore who are facing challenges due to the declining yield of Kashmiri saffron.

    As part of this year’s initiative, the brand in collaboration with Matamaal Foundation will be training Kashmiri Saffron farmers starting September, with on-ground sessions planned till October.

    100 per cent of the proceeds from all packs of Himalayan Elevation Kashmiri Saffron sold online, in the week of this Himalayan Day, will be used to train these farmers. These trainings will equip them with the knowledge and tools needed to cultivate saffron more efficiently, ensuring the sustainability of their craft.

    This initiative is in line with the brand’s commitment to giving back to the communities that are integral to the Himalayas. With this initiative, not only is the brand providing training to the saffron farmers of Kashmir to combat the declining yield but also giving them the hope they need to continue their craft in the face of environmental challenges. This initiative reflects the brand’s belief in the importance of sustainability and its dedication to making a positive impact on society.

    Consumers can scan the QR code on the back of each Himalayan Elevation Kashmiri Saffron pack to see the specific farmer whose livelihood they have helped uplift. This initiative thus allows consumers to see firsthand the impact their purchase is making on the lives of these farmers.

  • Yoho Shoes unveils ‘A Page From School’ campaign

    Yoho Shoes unveils ‘A Page From School’ campaign

    Mumbai: As per Yoho, comfort is the foundation of greatness. To mark Teacher’s Day, they unveiled a heartwarming campaign titled ‘A Page From School,’ celebrating the mentorship, connections, and cherished memories shared with teachers during school days.

    After extensive internal brainstorming and collaboration with Asish Chopra, the well-known marketer and author of ‘Fast, Cheap and Viral,’ Yoho released an animated video that takes viewers on a nostalgic journey through school life, with shoes as the central character of the story.

    On the campaign, Yoho’s founder Prateek Singhal, said, “This campaign is our way of saying thank you to the unsung heroes who keep us on our toes and push us to take bold strides. Just as we at Yoho strive to support every step of India’s growth story with our comfortable and affordable footwear, teachers support the journey of countless students across the nation.”

  • Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Mumbai: Movado has announced its new roster of brand ambassadors starring in ‘When I Move You Move,’ the brand’s new global campaign featuring legendary and emerging icons in acting, music, sports, and business. The campaign features actress and entrepreneur Jessica Alba, Academy Award winner Julianne Moore, Grammy-winning rapper and actor Ludacris, Pro Bowl running back Christian McCaffrey, and All-Star point guard and Olympic gold medalist Tyrese Haliburton.

    “We are proud of our multi-year partnership with this roster of amazing talent across culture and entertainment and to feature them in our 2024-2025 global brand campaign,” said Movado Group chairman and CEO Efraim Grinberg. “It was important to us that we aligned with individuals that truly represent Movado’s legacy of innovation, commitment to excellence, and iconic design. This campaign has  an incredible amount of energy and movement that is dynamic and makes you feel connected to  Movado.”

    Movement was the inspiration for this campaign – as it’s the key component of the brand’s DNA, with  Movado meaning “always in motion” in Esperanto, a language created in 1887 to break down communications barriers. The talent is captured moving to and interacting with Ludacris’ 2003 #1 Billboard and Grammy-nominated song “Stand Up.” The chorus “when I move you move” is a call to action for people to express their full potential by doing what truly moves them.

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    Movado partnered with creative director Robert Lussier from The Style Council and global fashion photographers Mert Alas & Marcus Piggott to come up with the vision. The styling was done by celebrity stylist Mel Ottenberg and choreographed by movement director Stephen Galloway.

    “Over the last year, we’ve embarked on a journey to take our brand to new heights by developing a culturally relevant campaign that moves you – that literally makes you want to get up and move,” said Movado president Margot Grinberg. “Our goal is to be disruptive and stand out – do something unexpected that will make you stop and want to see more from Movado. It will keep our brand top of  mind and engage new audiences globally.”

    The “When I Move You Move” campaign features watches across key families, where each icon wears specific pieces that align with their unique and personal style.

    The campaign will be featured throughout the year across television, digital and print media including magazines, out-of-home, and across all social media platforms.

  • Kraftshala marks Teacher’s Day with #LessonsThatLast campaign

    Kraftshala marks Teacher’s Day with #LessonsThatLast campaign

    Mumbai: In a heartwarming tribute to teachers, Kraftshala, an ed-tech platform for sales and marketing jobs has launched its latest campaign #LessonsThatLast. With this new campaign, they have attempted to put the spotlight on the educators who have not only imparted knowledge but are also instrumental in shaping careers and lives.

    The campaign #LessonsThatLast centers around a poignant and engaging video tribute, featuring industry experts and mentors from Kraftshala sharing personal stories of how their teachers have influenced their professional journeys. It’s a celebration of the wisdom, encouragement, and sometimes tough love that educators provide, which continues to guide and inspire long after the classroom doors have closed.

    Commenting on the heartfelt initiative, Kraftshala founder & CEO, Varun Satia said, “Teachers are more than just our guides through academic subjects—they mold our futures. Through #LessonsThatLast, we’re making a small attempt at honoring these extraordinary individuals by showing how their teachings have shaped our successes and made us who we are today.”

    The video tribute is a series of anecdotes from various industry leaders who are also the prestigious mentors of Kraftshala, revealing all the profound ways their teachers impacted their lives. Varun Sethi, Management Consultant, Accenture an alumnus of IIM Kozhikode recalls how Professor Matthew used innovative teaching methods to challenge and reshape his self-perceptions, leaving a lasting impact on his personal and professional outlook.

    Digital Freak campaign manager Megha Jain recalls her journey with her teacher Archana ma’am, “I was incredibly shy and lacked confidence in school. Archana Ma’am not only celebrated my achievements but also focused on my strengths, which played a crucial role in building my self-esteem.”

    Another expert, Sogolytics SEO manager Sadashiv Pal highlighted how despite his school’s limited resources, Bhosle emphasized personal development with such flair. Her impeccable demeanor and English proficiency helped him overcome insecurities, enabling him to speak confidently in public.

    Additionally, other Kraftshala mentors including TurboHire VP sales & strategy Fahad Mistry; Delhivery director marketing, Ayushi Mona Singh; Verse & co-founder & CEO Pratham Junius also shared their cherished memories with their favorite teachers in the campaign.

    Kraftshala’s #LessonsThatLast campaign is a celebration of the lasting impact of teachers. The video highlights how their lessons go beyond the classroom, continuing to shape students’ futures. The campaign features contributions from students who have documented the influence of their teachers, many of whom are now mentoring emerging sales and marketing talent at Kraftshala.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Mountain Dew offers wild card entry to Kaun Banega Crorepati

    Mountain Dew offers wild card entry to Kaun Banega Crorepati

    Mumbai: Mountain Dew has launched an exciting collaboration with the game show Kaun Banega Crorepati (KBC), offering consumers a chance to secure a wild card entry into the show’s sixteenth season. This unique opportunity allows the Mountain Dew fans an opportunity to sit on the iconic hot seat, playing this popular game show, opposite the legendary Amitabh Bachchan, even after the official participation period has closed.

    This partnership is a testament to Mountain Dew’s commitment to motivating people to confront their fears and embrace Courage, a theme central to both the brand and KBC. So, the Mountain Dew x KBC campaign theme is, “Yeh khel ‘gyaan’ ka hai, par jeeta ‘himmat’ se jaata hai” (KBC is a game of knowledge, however, it takes courage to win it)!

    Commenting on the partnership, PepsiCo India category head, Mountain Dew, Akankshaa Dalal said, “Mountain Dew has always been about celebrating courage and victory in the various ‘hot seat’ situations that one can face in life. And this partnership with KBC is a natural fit as the game show brings with it moments where the stakes are high, and both knowledge and courage are tested every step of the way. By offering this wild card entry, Mountain Dew hopes to inspire millions to take bold steps towards realizing dreams.”

    Consumers can purchase Mountain Dew x KBC packs featuring a QR code till 30 September. By scanning the code, they will be directed to a WhatsApp bot where they can enter the 16-digit code found behind the label, provide demographic details, and answer a qualifying question. Those who complete these steps will have a chance to move on to auditions, with 10 lucky winners ultimately participating in KBC’s exclusive “Week of Courage.”

    The Mountain Dew x KBC campaign will be amplified through a TVC and a 360 campaign. The special Mountain Dew packs are being introduced across India and will be available at retail outlets and online platforms.

  • Nordgreen celebrates the spirit of togetherness in its latest Ad campaign

    Nordgreen celebrates the spirit of togetherness in its latest Ad campaign

    Nordgreen has unveiled its latest ad campaign, “In moments of togetherness, time becomes a gift.” Set in the warm ambiance of a bustling café, the campaign showcases a group of friends gathering to celebrate a significant occasion, highlighting the true essence of shared moments and lasting connections.

    This campaign emphasizes that time transcends the mere counting of hours and minutes; it is fundamentally about the precious moments spent with loved ones. The narrative is beautifully woven around the personal interactions among friends and the heartfelt exchange of a Nordgreen watch, symbolizing the cherished bonds of friendship and family.

    Riveram India Pvt. Ltd. serves as the exclusive distributor of Nordgreen watches in India also through all the leading e-commer,e platforms like Tata Cliq Luxury, Myntra, AJIO, Nykaa, Amazon, Flipkart and also through their official website.

    “We are excited to launch a campaign that deeply resonates with our core values of connection and timeless elegance,” said Riveram India co-founder Sana Khan. “This film is a homage to all those moments that build enduring relationships and celebrate the joy of togetherness.”

    The campaign features Miss Universe 2021, Harnaaz Kaur Sandhu, who embodies Nordgreen’s principles of elegance and meaningful storytelling. “Collaborating with Nordgreen is an opportunity to endorse more than a brand—it’s a chance to propagate a belief in the importance of cherished moments,” stated Harnaaz. “This campaign holds a special place in my heart as it beautifully captures the essence of shared experiences and enduring memories.”
     

  • Foxtale ad film honours women’s resilience and empowerment

    Foxtale ad film honours women’s resilience and empowerment

    Mumbai: Foxtale launches its first-ever brand film, marking a milestone in its journey to strengthen its position in the beauty industry. The film celebrates women’s resilience and unstoppable spirit aligning with Foxtale’s commitment to empowering them through high-quality skincare.

    The film highlights the effectiveness of Foxtale’s Glow trio—Glow Sunscreen, Super Glow Moisturizer, and Vitamin C Serum. It portrays the Unstoppable Woman in various situations, from the beach to delivering speeches, with the Glow trio as her trusted partner. The narrative emphasises Foxtale’s mission to deliver visible skincare results while supporting women through life’s challenges.

    Alongside creative agency Studio Simple, Foxtale also developed an original soundtrack featuring a playful rap that complements the visual narrative with empowering lyrics. This anthem of self-love underscores Foxtale’s dedication to boosting women’s confidence.

    “Our new brand film celebrates the Unstoppable Spirit of Women and embodies the essence of self-love and acceptance,” said Foxtale’s founder and CEO, Romita Mazumdar. “Through our products and philosophy, we empower women to embrace their unique beauty with confidence.”

    Foxtale breaks from traditional celebrity endorsements, focusing on the transformative power of its products. This approach highlights the brand’s commitment to product innovation and understanding consumer needs.