ITV

Category: Ad Campaigns

  • Shriram Finance unveils ‘Two-wheeler Loan Eligibility Voucher’ campaign

    Shriram Finance unveils ‘Two-wheeler Loan Eligibility Voucher’ campaign

    Mumbai: Shriram Group’s flagship company Shriram Finance Ltd has announced the launch of their ‘Two-wheeler Loan Eligibility Voucher’ campaign to drive awareness about their innovative and convenient two-wheeler loan for customers looking to buy their dream two-wheeler this festive season.

    Speaking about this initiative, Shriram Finance Ltd executive director – marketing, Elizabeth Venkataraman said, “As the festive season approaches, people across the country are excited to bring home new two-wheelers to enhance their celebrations. Our Loan Eligibility Voucher empowers customers by allowing them to check their loan eligibility online instantly, helping them make informed decisions when selecting their desired two-wheeler. This voucher can then be presented at the two-wheeler dealership, simplifying the loan approval process and making it faster and more convenient.”

    Shriram Finance is launching a mass multi-lingual digital campaign and an on-ground drive comprising of two-wheeler exchange & loan melas to amplify the campaign across the 12 states of Tamil Nadu, Maharashtra, Uttar Pradesh, Andhra Pradesh, Telangana, Karnataka, Madhya Pradesh, Gujarat, West Bengal, Rajasthan, Chhattisgarh, and Punjab.

    Shriram Finance two-wheeler loan eligibility voucher streamlines the loan approval process, providing customers with instant access to their loan eligibility amount. By simply filling out basic details on shriramfinance.in or Shriram One app, customers receive a voucher with complete loan breakdown, which they can then present at the dealership for further loan processing. The loan approval takes just 10 minutes, with loan disbursement within 24 hours*.

    To amplify and promote this campaign, Shriram Finance, apart from the digital campaign, is also initiating an on-ground exchange loan mela across Tamil Nadu, Maharashtra, Uttar Pradesh, Andhra Pradesh, Telangana, Karnataka, Rajasthan, and Punjab with OEM partners like Hero, Suzuki, TVS, Royal Enfield to name a few, as well as an influencer campaign on social media.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Nikon India unveils Click Onam campaign to capture festival moments

    Nikon India unveils Click Onam campaign to capture festival moments

    Mumbai: Nikon India Pvt Ltd, a 100 per cent subsidiary of Nikon Corporation, is excited to announce the launch of the “Click Onam” campaign, running from September 3 to 17 September. This campaign is crafted to be the perfect companion for capturing the vibrant moments of Kerala’s Onam festival. To enhance upcoming festivities, simply register your Nikon camera or lens on the My Nikon App to unlock exclusive perks. Register your Mirrorless Z series Camera or Lenses, purchased between 1 September 2024 till 31 November 2024, on the MyNikon App and get an extended 6-month service warranty!

    Commenting on the joyous occasion, Nikon India managing director Sajjan Kumar said, “Onam is a celebration of togetherness, tradition, and vibrant colours. At Nikon, we’re proud to enhance our customers’ festive experiences with our advanced imaging technology. The ‘Click Onam’ campaign is designed to capture the festival’s essence with exceptional clarity. We’re excited to offer exclusive benefits to enrich your celebrations and preserve your cherished memories.”

    Onam, the harvest festival of Kerala, is a time for family, tradition, and festivities. As families come together to celebrate, many look forward to capturing every special moment, from intricate Pookalams to the joyous Onam Sadya. Nikon India’s ‘Click Onam’ campaign emphasizes the importance of preserving these moments, encouraging users to capture vibrant and colourful celebrations with Nikon’s extensive collection of mirrorless and DSLR cameras, including the newly launched Nikon Z6III. In addition, consumers can enjoy cashback and discount offers of up to Rs 30,000 on various Nikon models, with easy EMI options available. The cashback offer is valid from September 1st 2024 to 30 September 2024. The campaign resonates with the idea that every click during Onam adds to the beauty of the festival, making Nikon the perfect companion for these cherished memories.

     

     

  • Meesho launches ‘Mega Blockbuster Sale 2024’ campaign

    Meesho launches ‘Mega Blockbuster Sale 2024’ campaign

    Mumbai: Meesho has launched its annual ‘Mega Blockbuster Sale 2024’ campaign, offering the best prices and deals of the year. Featuring Kapil Sharma and Tamannaah Bhatia, the campaign includes five ads showcasing Meesho’s range of products, including ethnic fashion, jewelry, accessories, kidswear, beauty products, electronic accessories, home, and kitchen items.

    Set against festive backdrops such as dance festivals, Diwali parties, and indoor gatherings, the ads reflect the festive spirit of the nation. The campaign centers on the surprise of finding a great deal, with the tagline “Aise Kaise?” capturing the curiosity and amazement customers feel when discovering Meesho’s offers.

    Meesho’s general manager, growth – Milan Partani said, “As the festive season approaches, shoppers are eagerly seeking the best value for their festive purchases. Our Mega Blockbuster Sale campaign, featuring the infectious humour of Kapil Sharma and the grace of Tamannaah Bhatia, brings the grandeur of our flagship annual sale to life. It celebrates smart shoppers who always secure the best deals and leave everyone around them wondering, “Aise Kaise?”. We are excited to share the joy of the season with our customers and make their celebrations truly memorable.”

    Commenting on his association with Meesho, actor and comedian Kapil Sharma said, “I’m thrilled to team up with Meesho once again for the Mega Blockbuster Sale 2024. It’s always a joy to work with a brand that genuinely connects with the Indian audience and delivers incredible value. This festive season, I’m excited to be part of an event that will spread happiness and unbeatable deals to millions across the country.”

    Pan-Indian star Tamannaah Bhatia, expressed her excitement about partnering with Meesho, saying, “I’m delighted to collaborate with Meesho for the Mega Blockbuster Sale. Meesho’s commitment to offering a wide selection of quality products at affordable prices ensures everyone in India can enjoy a fantastic festive shopping experience. It’s inspiring to be part of a campaign that brings joy to millions and I’m excited to help make this festive season special for all.”

    The campaign will be amplified across television and social media, reaching a pan-India audience. 

  • CashKaro’s “Aadat Badlo” urges smarter shopping for maximum savings

    CashKaro’s “Aadat Badlo” urges smarter shopping for maximum savings

    Mumbai: CashKaro launches its “Aadat Badlo” ad campaign to encourage consumers to adopt smarter online shopping habits for greater savings. The campaign shows how using CashKaro before shopping on platforms like Amazon, Flipkart, Myntra, and Nykaa can lead to significant cashback on top of regular discounts.

    The campaign includes three ad films with catchy jingles and relatable scenarios, illustrating that while discounts are available on major online platforms, shopping through CashKaro before checking out can provide additional savings. The campaign’s tagline, “Pehle CashKaro, Phir ShopKaro,” reflects this habit change.

    CashKaro’s co-founder, Swati Bhargava said, “We’ve always been passionate about empowering consumers to make informed financial decisions. Our ‘Aadat Badlo’ campaign is a testament to this commitment. We encourage everyone to break free from traditional shopping habits and discover incredible savings via CashKaro. It’s very simple, go via CashKaro to your favourite brand, shop & pay on their site, just how we normally do & we give you cashback on your total order value. We have paid out Rs 1000 crores in cashback & the potential for savings is limitless.”

    With over Rs 1000 crores paid out in cash back so far, CashKaro users can transfer the cashback to their bank account or redeem it through Amazon Pay or Flipkart gift cards. The campaign launches just in time for the festive season, helping online shoppers save more through CashKaro.

    CashKaro’s director-brand and creatives, Ishan Agarwal added, “Discount plus cashback is the perfect recipe to maximize savings on online shopping, especially during the festive season. Though online shopping in India has skyrocketed in recent years, many shoppers are still missing out on huge savings. Our ‘Aadat Badlo’ campaign encourages shoppers to adopt a smarter approach. CashKaro is like your secret weapon for maximizing savings on everything from beauty and fashion to electronics. It’s not just about discounts only; it’s about smarter shopping habits that benefit everyone.”

  • Tata Tea Gold’s new campaign highlights the Bengali love for perfection

    Tata Tea Gold’s new campaign highlights the Bengali love for perfection

    Mumbai: Tata Tea Gold, the leading packaged tea brand in West Bengal, launches a new campaign celebrating the nuances of Bengali culture. The campaign emphasises the Bengali “khutkhute-ness”—their meticulous attention to detail, especially regarding food and tea choices. Tata Tea Gold continues to honour this cultural trait, highlighting how Bengalis leave no room for compromise when it comes to flavour and perfection.

    The TVC, conceptualized by Mullen Lintas and directed by renowned Bengali filmmaker Shoojit Sircar, is set in a typical Bengali setting. It humorously portrays how Bengalis demand perfection, from choosing ingredients to preparing meals. The film opens in a train compartment, where a young man offers kachoris with cholar dal to his fellow passengers, only for them to reject it due to the absence of shredded coconut. This attention to detail is further reflected in scenes of selecting the perfect Gandhoraaj Lebu, preparing aloo tarkari with luchis, and waiting for mustard sauce before enjoying fish fry. The film closes with a woman seeking the ideal tea blend, and the shopkeeper hands her Tata Tea Gold, assuring her of a perfectly aromatic and flavorful tea. The characters then savour the perfect cup of Tata Tea Gold, underscoring the brand’s promise of quality that satisfies even the most discerning tastes.

    Tata Consumer Products’s president of packaged beverages (India and South Asia), Puneet Das said, “Tata Tea Gold is the leading branded tea in West Bengal and we wanted to continue celebrating the West Bengal way of life by refreshing this core idea of ‘a perfectionist mindset’ of Bengali’s especially when it comes to their everyday food & beverage choices. This is very well expressed through this colloquial term of Khutt-khuteness and we have tried to capture this through situations that will be relatable to most Bengalis.”

    Mullen Lintas’s president and chief strategy officer Kishore Subramanian added, “In this latest campaign, Tata Tea Gold celebrates the deep cultural insight and pays homage to this ‘perfectionist’ nature of every Bengali. Sharply crafted with quintessential Bengali wit and sarcasm, and beautifully brought alive by the inimitable Shoojit Sircar, this film is a true testament to the brand’s stance of always being culture-first.”

  • Vim launches its new Nazaare campaign

    Vim launches its new Nazaare campaign

    Mumbai: Vim, a brand by Hindustan Unilever (HUL), has long been the most trusted dishwashing brand in Indian households. Hindustan Unilever’s pioneering home and hygiene brand has introduced a fun and quirky indie music video titled ‘Nazaare’ in collaboration with Ritviz, bringing a fresh spin on the otherwise mundane task of dishwashing. Dishwashing, often seen as a necessary but dull part of daily routine, gets a playful makeover with Ritviz’s upbeat tunes, demonstrating how music can turn even the most mundane everyday moments into something fun.

    The video begins with Ritviz facing a creative block as he tries to bring a tune together to meet his deadline. His dilemma is deepened because his parents also proceed to go out, albeit leaving him with the thought of “finding joy in small things”. As he thinks about it, he goes into the kitchen where an idea strikes him in the middle of his dishwashing routine! He’s quick to capture this moment on his Vim Beats sound band which he later turns into an entire dishwashing song. What’s really interesting is how his neighbours, who are all left to do chores just like Ritviz is, also get up and have fun doing the dishes to this song that is playing out of Ritviz’s home!

    Commenting on the launch, Hindustan Unilever Ltd head of home and hygiene Ashwini Rao said, “This campaign puts a brilliant spin on a consumer insight a lot of us can relate to – Chores at the sink is something everyone puts off for as long as possible but end up being irritated with loads of vessels remaining at the sink. Vim has for the last 30 years helped make this chore easier with world-class products and communication with the belief that everyone can do dishwashing. Ritviz has now come in to elevate the experience even more by creating this tune that quite literally turns dishwashing into a dance party, sparking joy and creativity in kitchen sinks everywhere – you’ll definitely find yourself playing this on repeat as you do your dishes!”

    On his experience with making this song, an Indian pop artist  Ritviz commented “Collaborating with VIM on this music video was a truly unique and exciting experience. It was a challenge to create music inspired by everyday tasks like dishwashing, but I think the result is something truly special. I hope this song inspires people to find joy in even the most mundane activities and to see the beauty in everyday life.”

    To boost the campaign further, Vim is teaming up with over 200 influencers, including celebrities like Amyra Dastur, Nidhhi Agerwal, and Karan Singh Grover who will recreate and repost fun moments from their daily chore routine on Instagram. Their posts will showcase the enjoyable side of dishwashing, encouraging families to join the trend. As the festive season approaches, the campaign offers a fresh take on everyday chores, reminding everyone that these tasks can be a time for bonding and fun. The track is available on all major music platforms, including Spotify, Amazon Music, Apple Music, JioSaavn, YT Music, Hungama as well as on the brand’s official Instagram and YouTube channels. 

  • MasterChow launches ‘Ba-Chow’ campaign

    MasterChow launches ‘Ba-Chow’ campaign

    Mumbai: India’s ready-to-cook Asian cuisine brand, MasterChow launched its innovative ‘Ba-Chow’ digital campaign, drawing inspiration from the popular Bollywood film Fukrey. The campaign’s quirky tagline, “Aao, Khao, and Bachaao,” coupled with a promotional video mimicking the film’s iconic lunch scene, creates an instant connection with audiences.

    As part of the “Ba-Chow” digital campaign, MasterChow offers tempting deals: a 33 per cent discount on online orders and a buy two get one free offer for in-store purchases. This dual strategy caters to both digital and traditional shoppers, maximizing the campaign’s reach. The results speak for themselves – MasterChow has reported an impressive 50 per cent increase in sales since the campaign’s launch. By seasoning its digital marketing with a dash of Bollywood humor, MasterChow has not only boosted sales but also cooked up a recipe for memorable brand engagement in the digital space.

     

     

    Sharing his insights on the campaign, MasterChow founder Vidur Kataria said, “In this competitive food industry, we strive to differentiate ourselves through our cuisine and how we connect with our customers. The ‘Ba-Chow’ campaign is our way of adding a dash of joy to their shopping experience. The name adds a playful twist on the Hindi word “Bachao,” meaning “save,” that perfectly aligns with the discounts being offered. The clever wordplay, along with the campaign’s engaging visuals and promotional deals, creates a well-rounded marketing approach. We believe that by making saving money feel like a fun activity, we are bringing a flavor-packed Asian culinary bliss to our customers that goes beyond their dinner table.”

    MasterChow’s “Ba-Chow” sale offers more than discounts — it’s a celebration of Asian flavors. Now live across the brand’s website, as well as platforms like Blinkit, Swiggy Instamart, Zepto, BigBasket, and Amazon India, this exciting promotion invites food lovers to indulge in authentic Asian flavors. Running from 4 September to 10 September, the “Ba-Chow” digital campaign offers a week-long opportunity for food enthusiasts to enjoy unbeatable deals.

  • SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    Mumbai: SAMCO Securities, an investment-tech company, has announced the launch of its latest campaign, ‘Jor Se Bolo Morya,’ ahead of the Ganesh Chaturthi festival. This initiative taps into the festive spirit of Ganpati, blending tradition with modern stock market insights to help traders gain wisdom.

    Ganpati, widely revered as the God of Wisdom, is worshipped by millions during this auspicious festival. SAMCO’s campaign channels this devotion this year through an interactive virtual pandaal, available on the microsite: www.samco.in/jorsebolomorya. The platform features an interactive UI with a voice sensor and decibel meter. When participants chant “GANPATI BAPPA MORYA” or any of the 9 specific Ganpati chants, the system provides a curated “Bappa Basket” of stock recommendations tailored to the chant, aligning the blessings of the God of Wisdom with trading insights.

    “At SAMCO, we believe that knowledge is the key to sound investment decisions. The ‘Jor Se Bolo Morya’ campaign is our way of merging the power of wisdom with strategic investing, inspired by the values of Ganpati Bappa. By combining cultural reverence with cutting-edge technology, we aim to provide traders not just with stock recommendations but with the deeper understanding needed to navigate the markets effectively. Our goal is to make investment accessible, informed, and intuitive during this festive season.” said SAMCO Group founder and CEO Jimeet Modi.

    SAMCO Securities chief growth officer Ajay Dusane added, “We are excited to bring innovation to the trading community during this festive season with the introduction of an interactive Ganpati campaign. This campaign is not just about stock recommendations; it’s about empowering traders with the wisdom to make informed decisions, guided by the blessings of Ganpati Bappa.”

    The campaign’s voice sensor and decibel meter technology allow participants to engage in real-time by chanting Ganpati slogans. Each chant is linked to different thematic stock baskets, like the Banking Basket, Auto Basket, Travel Basket, and more, providing tailored recommendations based on specific chants.

    “During the Ganpati festival, streets and homes are alive with chants like “Ganpati Bappa Morya!” and “Undir Mama Ki Jay!” We tapped into this vibrant energy of chants and turned them into golden tickets to help people unlock trading recommendations. So, every time someone chanted, we exchanged trading wisdom with them. That’s how, this year, Samco is celebrating the festival by transforming chants into trading success—one mantra at a time,” said Dentsu Creative Webchutney’s national creative directors (west) – Gia Fernandes and Ajeet Shukla.

    The ‘Jor Se Bolo Morya’ campaign is live on SAMCO’s microsite and social platforms, encouraging traders to embrace the wisdom of Ganpati Bappa in their trading decisions.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • BookMyShow & Indigo partner to launch ‘Runway to Party’ campaign

    BookMyShow & Indigo partner to launch ‘Runway to Party’ campaign

    Mumbai: BookMyShow has partnered with Indigo to launch the ‘Runway to Party’ campaign, aimed at enhancing the experience for music fans traveling to India’s major music events. As infrastructure and connectivity improve, the digital boom has increased young people’s access to music and entertainment. Consumers are now more willing to travel for exclusive experiences and to connect with others who share their passion for music.

    Events like Bandland 2023 saw 28 per cent of attendees travel from outside Bengaluru, and 36 per cent of Lollapalooza India 2024 attendees came from cities outside Mumbai. This trend highlights the growing demand for entertainment and the impact of live events on tourism and local economies.

    BookMyShow, focused on consumer needs, is making festival and concert travel more affordable and frequent. The partnership with Indigo simplifies the process from booking tickets to arriving at events, offering flight discounts and fostering loyalty to both BookMyShow and Indigo. This shared vision led to the launch of the ‘Runway to Party’ campaign.

    The partnership provides benefits for attendees of three major music festivals: Bandland 2024, Sunburn Goa 2024, and Lollapalooza India 2025. The goal is to support the growing trend of entertainment tourism in India. Festival-goers can enjoy up to 20 per cent off Indigo flights for Bandland 2024 in Bengaluru (23-24 November) and Lollapalooza India 2025 in Mumbai (8-9 March), with special links provided after booking tickets on BookMyShow.

    For those attending Sunburn Goa 2024, there is an additional benefit of up to 30 per cent off on 6E add-ons such as seat select, 6E prime, fast forward, and excess baggage. The ‘Runway to Party’ campaign aims to elevate the overall festival experience.

    Bandland 2024 promises an immersive experience with two stages and performances from artists like Avenged Sevenfold, Extreme, Everything Everything, Bloodywood, and Thaikkudam Bridge. Lollapalooza India 2025 will return with a diverse lineup of global and Indian artists across four stages. Sunburn Goa 2024, featuring acts like Alesso, ARGY, Kasia, and KSHMR, will deliver three days of music to close out the year.

    BookMyShow head – marketing Dolly Davda said, “We are thrilled to partner with Indigo to bring the ‘Runway to Party’ campaign to life. At BookMyShow, we are committed to putting the consumer experience first and this partnership underscores our dedication to enhancing every aspect of their journey. The ‘Runway to Party’ combines our strengths, exemplifying our dedication to creating unparalleled experiences by seamlessly integrating travel and entertainment. This collaboration is poised to set a new benchmark in culture and entertainment tourism, offering festival-goers an exceptional and unforgettable journey from start to finish.”

    A new wave of tourists is eager to explore unique music festivals, and the ‘Runway to Party’ campaign aims to transform their experience by combining travel and entertainment into a seamless journey. Through this initiative, BookMyShow is setting new standards in the industry, offering festival-goers added convenience and ease as they attend their favorite music events.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Kicky & Perky honours teacher’s day with syra collection & digital film

    Kicky & Perky honours teacher’s day with syra collection & digital film

    Mumbai: Kicky & Perky has released a heartfelt digital film to celebrate Teacher’s Day, drawing attention to the lasting impact teachers have on their students. The film highlights the role of teachers as guiding lights in shaping lives, focusing on trust and grace.

    The video follows a young woman overwhelmed by work, who is reminded of Teacher’s Day through a notification from Kicky & Perky. This prompts a wave of nostalgia, leading her to visit her school and gift her teacher a piece from Kicky & Perky’s Syra Collection.

    The film emphasises the elegance and grace of teachers, mirrored by the Syra Collection, which features mother-of-pearl and unshaped pearls paired with 925 sterling silver chains in various finishes. The collection offers a modern and versatile approach to jewellery for all occasions.

    Kicky & Perky’s Co-Founder, Aditi Khandelwal says, “Teachers are the shining beacons who illuminate our journey with wisdom and grace. This Teacher’s Day, we celebrate their timeless influence with the Syra Collection-an embodiment of elegance and trust, as radiant and unique as the teachers who’ve shaped our lives.”

    Released on the 5 September across all social media platforms, this campaign celebrates teachers and highlights Kicky & Perky’s commitment to creating jewellery that tells meaningful stories. The Syra Collection is now available on the Kicky & Perky website, as well as Ajio Luxe, Myntra, and Amazon.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z