ITV

Category: Ad Campaigns

  • Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Mumbai: Fast&Up, a wellness and nutrition brand, is celebrating its ninth anniversary in India with the launch of the ‘Life Feels Good with Fast&Up’ campaign. Featuring actor Varun Dhawan and athlete Avinash Sable as brand ambassadors, this milestone marks nearly a decade of innovation and a commitment to improving the well-being of people worldwide. The brand also marks this occasion by offering a flat 50 per cent on its website on 12 September 2024, along with exclusive freebies, aimed at reaching more customers through its communities, ambassadors, and influencers.

    Since its launch in 2015, Fast&Up has focused on providing products that support active and healthy lifestyles. Fast&Up’s best-sellers include hydration solutions, energy products, and ready-to-drink options used by millions in India and globally. It is among the few brands offering high-quality protein supplements tested by Informed Sport, making it a preferred choice for Olympians, national teams, and athletes. The brand caters to various needs related to today’s lifestyle, such as sleep, sexual health, and pollution-related issues.

    The ‘Life Feels Good with Fast&Up’ campaign highlights the brand’s commitment to wellness and community. It embodies the company’s approach to helping individuals achieve their best health while contributing to communities and meaningful causes. Fast&Up remains dedicated to making a positive impact on its customers and society.

    Fast&Up co-founder Varun Khanna expressed his enthusiasm, stating, “As we celebrate our 9th anniversary, we aim to make India Active. Our ‘Life Feels Good with Fast&Up’ campaign reaffirms our commitment to improving lives while giving back to society. We are immensely grateful for the support of our customers and are excited to mark this milestone with initiatives that embody our core values.”

    Brand athlete Avinash Sable shared his excitement about being part of the Fast&Up family, saying, “I’m proud to be a brand ambassador for Fast&Up. The commitment Fast&Up shows to promoting health and wellness resonates deeply with my values as an athlete. Their products have been an essential part of my training regimen, and I’m excited to share this journey with them and inspire others to feel good and perform at their best.”

    Fast&Up’s journey over the past nine years has been driven by its passion for promoting health, wellness, and vitality. With its innovative products and dedication to community building, the brand continues to lead the way in transforming lives for the better. Shop for India’s trusted nutrition and best-sellers across various lifestyle needs at www.fastandup.in

  • Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Mumbai: Wondrlab, a platform-first martech network, has launched a new campaign for Hettich, showcasing how the brand’s innovative furniture fittings solutions and built-in appliances can bring a touch of magic into everyday homes.

    Hettich, a legacy brand celebrated for its pioneering German technology and innovations, has long been the undisputed market leader in luxury home solutions in India. Their avant-garde furniture fittings seamlessly blend exceptional functionality with elegant design, enhancing the aesthetics and utility of modern living spaces.

    The objective of the campaign is to shift both industry and brand perceptions from purely functional considerations to creating an emotional connection that resonates deeply with consumers’ love for their homes and décor. Embracing Hettich’s global positioning of “Magical Interior Experiences,” Wondrlab, with the help of an 8-year-old magician, infuses a sense of wonder and enchantment into the campaign narrative.

    Speaking about the campaign, Hettich India & SAARC  CMO Jiteen Aggarwal said, “This campaign brings to life the transformative power of Hettich’s innovative fitting solutions and appliances, turning ordinary moments into magical experiences within living spaces. With its stylish imagery and dynamic execution, the campaign aims to elevate the brand’s aspirational appeal and showcase its commitment to enhancing lifestyles.”

    Commenting on the creative approach, Wondrlab Network CCO Amit Akali said, “Furniture fittings are often unnoticed heroes in our daily lives. We wanted to highlight how Hettich’s products subtly yet significantly enhance everyday experiences, filling life with a sense of magic. Using a magician allowed us to vividly demonstrate the functional elegance and transformative impact of Hettich’s solutions. We pushed the idea forward with the youngest magician, leveraging the playfulness of an 8-year-old boy. The products aided him in his performance and clearly showed what Hettich brings to homes – magic.”

    “The Youngest Magician” campaign is now live across various media platforms, inviting audiences to experience the everyday magic that Hettich brings into homes.

  • VDO.AI and Taneira by TATA launch successful OLV summer campaign

    VDO.AI and Taneira by TATA launch successful OLV summer campaign

    Mumbai: VDO.AI, an advertising technology platform, partnered with Taneira, the ethnic wear brand from TATA, to launch a summer campaign focused on comfort, style, and Indian craftsmanship. The campaign targeted women aged 25 to 55 in tier 1 and tier 2 cities using VDO.AI’s Online Video (OLV) ads and exclusive premium publisher network.

    The campaign delivered over 3.3 million impressions, achieved a 74.57 per cent video completion rate (VCR), and recorded a click-through rate (CTR) 4x higher than the industry average.

    VDO.AI’s CEO, Amitt Sharma commented, “Our partnership with Taneira allowed us to demonstrate how AI and data-driven strategies can significantly enhance audience engagement and drive higher conversion rates. With the dual CTA strategy and granular targeting, we ensured Taneira’s message resonated with the right audience, delivering exceptional results that highlight the power of our technology.”

    The campaign’s dual Call-to-Action (CTA) strategy offered both “Shop Now” and “Store Locator” options, guiding viewers to either explore Taneira’s collection online or find a nearby store through VDO.AI’s technology.

    Taneira’s representative, Pranjal Agarwal added, “Partnering with VDO.AI has been a fantastic move for us. Their AI-driven online video ads delivered impressive results, achieving a high ROI. The dual CTA strategy and contextual ad placements on premium publisher websites enabled our ads to effectively reach our target audience, resulting in a 4X increase in CTR compared to the industry average. We are impressed by both the performance and the team at VDO.AI and look forward to future collaborations.”

    This partnership set a new standard for digital advertising in the clothing sector, demonstrating how technology can enhance brand storytelling and create impactful consumer experiences.

  • iQOO unveils ‘My Quest Story ft. Bhuvan Bam’

    iQOO unveils ‘My Quest Story ft. Bhuvan Bam’

    Mumbai: Redefining its brand value of ‘Questing for more’, iQOO, the premium performance smartphone brand of the vivo group, has launched The Film #MyQuestStory, directed by renowned filmmaker Shoojit Sircar. Known for cinematic gems like Pink, Sardar Udham, and Piku, Sircar brings his storytelling magic to this short yet powerful 3-minute film, which features an inspiring message by content creator and actor, Bhuvan Bam.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bhuvan Bam (@bhuvan.bam22)

     

     

     

    Inspired by the insights from the recently launched iQOO’s Quest Report, which highlights that 1 in 4 youngsters in India are seeking new-age careers, while 2 in 3 face societal and family pressures, The Film brings this shift to the forefront. Conceptualized by Ogilvy India, tells the inspiring journey of a young man who defies family expectations to follow his quest for content creation. Set against the backdrop of societal pressure and traditional career paths, The Film celebrates the bold choices made by today’s youth. It highlights how they chase their dreams in an ever-evolving digital world.

    The film features Babla Kochar (as the father), Anubha Fatehpuria (as the mother), Yogendra Singh (as Rohan, the elder brother), Aditya (as the younger brother), and Ebong Ipsita (as the house help).  It promises to be both entertaining and inspiring, bringing to life a story of passion, resilience, and unwavering determination. The film embodies iQOO’s core brand value of ‘I Quest On and On’ encouraging viewers to embrace their quest for greatness despite the obstacles they face.

    Bhuvan Bam, reflecting on his involvement in the film, said, “When the iQOO team invited me to join their campaign celebrating the pursuit of youth dreams, I felt an immediate connection. The spirit of ‘i Quest On and On’ embodies the ambition and determination that drive so many young people today. Being part of a story that resonates so closely with my own journey was a truly rewarding experience. I hope this film inspires others to persevere and continue chasing their dreams.”

    Shoojit Sircar added, “Making this film was a truly inspiring journey,” shared Shoojit Sircar, his voice filled with emotion. “The moment I heard the concept, I felt a deep connection to the characters and their stories. It reminded me of the incredible spirit of Indian youth and their unwavering perseverance in the face of challenges. They chase their dreams with a fire in their hearts, a determination to carve their own paths and make their mark on the world. This film is a testament to that spirit, a celebration of their unwavering quest for something more. I hope it not only entertains but also ignites a spark in the hearts of viewers, encouraging them to embrace their own journeys and pursue their passions with courage and unwavering belief.

    On the creative process, Ogilvy CCO (North) Ritu Sharda said, “iQOO celebrates the spirit of a generation that believes in continuously exploring and questing. Bringing this narrative to life was a thrilling endeavour for us. The vision was to craft a story that not only reflects the boldness and ambitious nature of youngsters today but also to inspire viewers to push boundaries and chase their dreams with unwavering determination. Collaborating with visionary talents like Shoojit Sircar and Bhuvan Bam gave our concept a huge boost. We believe this film will resonate with audiences and ignite a spark of relentless questing within them.”

    The film is now streaming on iQOO’s official YouTube, Instagram, X (Twitter), and community platforms.

  • Navneet Education concludes ‘Gyan ke Ganesha’ campaign

    Navneet Education concludes ‘Gyan ke Ganesha’ campaign

    Mumbai: Navneet Education Ltd successfully concluded its “Gyan ke Ganesha” campaign in honour of the Ganesh Chaturthi festival, capturing the essence of knowledge, creativity, and community involvement. The campaign, which was conducted across 90 schools in Maharashtra, encouraged students to donate old books, which were then used to create a unique Ganesha idol.

    The initiative spanned ten cities: Pune, Ahmednagar, Nashik, Akola, Nanded, Dhule, Sangli, Solapur, Jalgaon, and Chhatrapati Sambhaji Nagar. Each city saw enthusiastic participation from schools, with students contributing their old books to this innovative and meaningful project. The school in each city that collected the most books was honoured with the Ganesha idol created from donated materials, symbolizing the fusion of knowledge and devotion.

    Navneet’s ‘Gyan ke Ganesha’ campaign promoted environmental sustainability by repurposing old books and fostered a spirit of giving and community among students. The initiative was designed to instil the values of learning and sharing, resonating deeply with the festival’s ethos.

    Navneet Education Ltd’s head of branding Devish Gala shared his thoughts on the initiative, “The ‘Gyan ke Ganesha’ campaign has been a testament to the power of collective effort and the significance of knowledge. By turning old books into a sacred idol, we wanted to convey the message that wisdom is eternal and can take many forms. The enthusiasm shown by the students and schools in embracing this concept has been truly inspiring. We are proud to have fostered a sense of responsibility and creativity in the young minds of Maharashtra, and we hope this initiative leaves a lasting impact on them.”

    LMN Communications partner Suyash Lahoti said, “As Navneet’s creative partner, we at LMN Communications were inspired to craft a campaign that truly embodies their commitment to knowledge. The ‘Gyan ke Ganesha’ initiative, where we transformed old Navneet books into Ganpati idols, perfectly depicts the shared value of ‘knowledge’ between Lord Ganesha and Navneet, creating a deep emotional resonance with the audience.”

    To further commemorate this unique celebration, Navneet Education Ltd documented the entire idol-making process and the joyous moments of the festival.

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  • Frodoh partners with Jeep for maiden CTV campaign

    Frodoh partners with Jeep for maiden CTV campaign

    Mumbai: Fast-growing ad tech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a staggering 97 per cent video completion rate and an astounding 11,700 QR scans. Conceptualised and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Indian actor Hrithik Roshan, enhanced with an inverse L-skinner that integrated a smart QR code.

    Leveraging Frodoh’s cutting-edge inverse L-skinner which maximises screen visibility and user attention, the campaign integrated a QR code with the Jeep Wrangler branding. The ad strategically targeted over a million households across India’s top 10 metros, though the prominence on HSM was to be heavy. The premium and affluent audience profile of CTV viewers who interacted with the campaign further reinforced the effectiveness of the targeting strategy. The campaign was also extended to mobile devices to maximise reach and frequency, allowing for seamless cross-platform engagement.

    Speaking on the partnership Jeep India brand director Kumar Priyeshmn said, “Jeep Brand has always stood out for our brave and innovative approach towards advertising, and our latest campaign in collaboration with Frodoh and Starcom was no different. This pioneering CTV campaign for Jeep Wrangler pioneering the use of CTV and QR technology, reported outstanding results and hence demonstrate the power of new ad technologies in reaching and engaging our target audience, and we continue to look forward to exploring more such cutting-edge opportunities in the future.”

    “We are thrilled to have partnered with Jeep and Starcom for a campaign that has witnessed significant success. The metrics speak volumes about the potential of integrating smart technology mediums such as CTV that enable us to deliver highly targeted campaigns, creating further value for the brand.” Frodoh founder and CEO Russhabh R Thakkar added.

    Speaking on the campaign, Starcom India CEO Rathi Gangappa said, “At Starcom, our mission is to ‘Move People, Move Business,’ and this pioneering Connected TV campaign for Jeep is a testament to that philosophy. Utilising Frodoh’s advanced technology, we crafted an engaging and impactful brand experience that resonated deeply with our target audience. Achieving a remarkable 97% video completion rate and 11,700 QR scans highlights the success of our strategic approach in leveraging media, data, and technology. We are proud to have delivered such outstanding results and set a new benchmark in the AdTech industry with this innovative campaign.”

    Starcom India COO Niti Kumar further added, “We are proud to have successfully executed this innovative Connected TV campaign. The strategic collaboration between Frodoh and Jeep Wrangler, facilitated by Starcom India, demonstrates the powerful capabilities of Connected TV for delivering impactful advertising. This campaign’s success also highlights the potential of Connected TV in reaching and engaging premium audiences. We eagerly anticipate driving similar groundbreaking campaigns in the future.”

    With this latest campaign, Frodoh World and Jeep exemplify the growing importance of interactive elements in CTV advertising. 

  • Red FM’s ‘Class Lagegi’ wins Social Impact Award at Healthcare CSR change-makers 2024

    Red FM’s ‘Class Lagegi’ wins Social Impact Award at Healthcare CSR change-makers 2024

    Mumbai: A private radio and entertainment network, Red FM, was thrilled to announce that its thoughtful campaign “Class Lagegi” has been awarded the Excellence in Social Impact Award – Corporate at the prestigious Healthcare CSR Change Makers Awards 2024. The award was presented by Harsh Malhotra, union minister of state in the ministry of corporate affairs and the ministry of road transport and highways, during a grand event at the India Habitat Centre, New Delhi on 5  September 2024.

    “Class Lagegi” was a groundbreaking initiative aimed at addressing the mental health challenges faced by students during their examination period. Recognizing this pressing issue, Red FM partnered with the Mental Health Foundation India, a subsidiary of AIIMS, to launch a campaign focused on promoting mental well-being among schoolchildren.

    The campaign brought impactful mental health workshops to exam-bound schools across Delhi NCR, offering parents and guardians practical advice on how to support their children during this stressful period. Experts from the foundation led insightful sessions on managing academic pressure, recognizing signs of stress and anxiety, and creating a nurturing environment at home.

    Speaking on the win, RED FM and Magic FM director & COO Nisha Narayanan said, “We are truly humbled to receive this recognition for our campaign, Class Lagegi. As a leading voice in the media landscape, we recognize the immense power and responsibility we hold in shaping conversations that matter. This campaign was about driving a revolution in how we, as a society, perceive success and failure. At Red FM, we believe it’s our mission to champion socially relevant causes, translating them into relatable, impactful narratives for our listeners. Through Class Lagegi, we aimed to spark a much-needed dialogue, becoming a platform for empathy and change. Our hope is that this message resonates far beyond the campaign, creating a lasting shift in mindset, making students feel supported on every step of their journey.”

  • Ventes Avenues drives success for Tata Commercial vehicles with Apptomiser campaigns

    Ventes Avenues drives success for Tata Commercial vehicles with Apptomiser campaigns

    Mumbai: Ventes Avenues is a mobile ad tech company specialising in mobile performance, branding,  technology, audience solutions and influencer marketing.  This ad tech company are a preferred display and performance marketing partner to several leading international publishers.  This ad tech company build teams around our publishers and works with over 200 advertisers and digital agencies across campaigns to help them meet their brand solution objectives. Since our inception, our vision has been to up the ante in technology and market precision in mobile advertising.

    This ad tech company are proud to have executed multiple campaigns for Tata Commercial Vehicles on  Apptomizer, a proprietary Demand Side branding Platform, a tailor-made managed solution for your audience-targeted campaigns. Our audience targeting capabilities include Appographic and interest-based targeting where  This ad tech company leverage extensive first-party data on recently opened apps thereby sharpening app cohorts for precise brand targeting.  This ad tech company have created 45+ personas each fleshed out in great detail like office workers, parents, graduate students, frequent travellers etc.  

    Tata Commercial Vehicles’ notable campaigns include Tata ACE, Tata Intra, StarBus, Magic, Winger, Yodha, Small commercial vehicles, Heavy commercial vehicles and more. The main objective was to generate awareness and deliver the brand’s promotional messages precisely to the relevant set of audiences. Tata Commercial Vehicles leveraged the targeting parameters of our DSP – Apptomizer: Appographic targeting, geo, demo, device price-point, language, and other targeting strategies across multiple campaigns, to maximise campaign effectiveness.  This ad tech company also executed campaigns for Tata Commercial Vehicles that promoted features like safety, app,  and other announcements such as Tata REWIRE, cabin comfort promotions, price hike announcements, fleet edge app promotions, AMC promotions, truck mileage promotions and many more.

    Tata Commercial Vehicles REWIRE Campaign

    Tata Commercial Vehicles REWIRE Campaign

    Tata Motors EV StarBus Campaign

    Tata Motors EV StarBus Campaign

    This ad tech company are delighted to share the positive feedback received from Tata Commercial Vehicles deputy general manager of digital marketing & media  Krushant Shah,, “As a digital marketer at Tata Commercial Vehicles Commercial Vehicle, I’ve had the privilege of collaborating with Ventes Avenues for several marketing campaigns. Their exceptional work deserves not just recognition, but a resounding testimonial as  This ad tech company. Ventes Avenues operates like a strategic extension of our marketing team, deeply understanding our brand values, target audience, and industry nuances. Their pinpoint advertising on digital platforms has been nothing short of remarkable. Leveraging data-driven insights and cutting-edge targeting techniques, they’ve consistently delivered campaigns that reach the right customers at the right time, maximizing our return on investment. But their expertise doesn’t stop there. Ventes  Avenues excels in crafting exceptional creatives that resonate with our audience. Their team possesses an uncanny ability to capture the essence of our brand and translate it into impactful visuals and messaging. In conclusion, I wholeheartedly recommend Ventes Avenues to any  organization seeking exceptional digital marketing solutions.”

    The flawless execution achieved wouldn’t have been possible without the invaluable support of Havas and Dharni Desai, the Associate Vice President of Havas Media India – Mumbai has some significant insights to share “In today’s fast-paced digital landscape, capturing and maintaining audience attention presents a formidable challenge for media experts. Our enduring collaboration with Ventes Avenues has armed us with cutting-edge audience-first solutions, delivering tangible results for brands spanning diverse sectors. By harnessing their advanced targeting methods and in-depth reports,  This ad tech company is better positioned to provide strategic insights aimed at optimizing ROI for our clients.  This ad tech company commend the dedicated team at Ventes  Avenues for their consistent delivery of innovative targeting platforms and techniques drawn  from their extensive portfolio.”

    This ad tech company look forward to taking our leanings ahead and working with many other Automobile brands this festive season.

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  • Mobec launches #TakeChargeForTheFuture campaign

    Mobec launches #TakeChargeForTheFuture campaign

    Mumbai: Mobec has announced the launch of its latest initiative, the #TakeChargeForTheFuture campaign. With the rise of electric mobility and the urgent need to address climate change, Mobec aims to inspire individuals and communities to make a meaningful impact by taking a sustainability pledge to reduce their carbon footprint by switching to electric vehicles (EVs).

    The #TakeChargeForTheFuture campaign invites participants to sign the sustainability pledge through an interactive Instagram post. Visitors can engage by commenting on the post and sharing the pledge across their social media channels, urging their friends, family, and followers to join the movement towards a greener future. For each pledge received, Mobec will either plant a tree or contribute to a green initiative, reinforcing its commitment to sustainability.

    As a token of appreciation, Mobec is offering exclusive discounts on its range of EV chargers and accessories to all participants who take the pledge. Additionally, Mobec encourages EV owners and enthusiasts to share their stories and experiences on how Mobec’s portable and on-the-go charging solutions have enhanced their journeys. Selected stories will be featured on Mobec’s social media platforms, further promoting the message of sustainability and the benefits of transitioning to EVs.

    Mobec CEO and founder Harry Bajaj shared his excitement about the campaign, “The future of mobility is electric, and the future of our planet depends on how quickly we can adapt to sustainable practices. With #TakeChargeForTheFuture, we’re not only asking people to switch to EVs but to make a conscious effort to be part of the solution. Every pledge represents a step towards a cleaner, greener tomorrow, and at Mobec, we’re thrilled to incentivize this change by contributing to green initiatives and offering rewards to our dedicated community.”

    How to participate in #TakeChargeForTheFuture

    1. Follow Mobec on Instagram.

    2. Comment on the campaign post with your pledge to reduce your carbon footprint by adopting electric vehicles.

    3. Share the post on your social media channels to inspire others to take the pledge.

    4. Mobec will donate a tree or contribute to a green initiative for every pledge.

    5. Receive exclusive discounts on Mobec chargers or accessories and share your EV journey for a chance to be featured on Mobec’s platforms.

    By participating in the #TakeChargeForTheFuture campaign, individuals are not only pledging a more sustainable future but also contributing to tangible environmental change through Mobec’s green initiatives.

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  • Freedom Rice Bran Oil highlights health benefits in new campaign

    Freedom Rice Bran Oil highlights health benefits in new campaign

    Mumbai: In the journey towards healthier living, choosing the right cooking oil can significantly impact well-being. Freedom Rice Bran Oil, rich in oryzanol, reduces bad cholesterol (LDL) while maintaining good cholesterol (HDL), making it a heart-healthy choice. Its balanced fatty acid profile, with equal polyunsaturated (PUFA) and monounsaturated (MUFA) fats, supports cardiovascular health.

    With a high smoke point of approximately 232°C, rice bran oil suits various cooking methods, including frying, sautéing, and baking. Its neutral taste enhances the natural flavors of meals without breaking down at high heat.

    At the International Conference on Rice Bran Oil (ICRBO) 2023, consultant nutritionist, Dr Rohini Sharma said, “Rice Bran Oil is very good for day to day cooking. It is a very healthy oil and more people should know the benefits of using the Rice Bran Oil. Rice Bran Oil has a balanced fatty profile with PUFA and MUFA in the ratio of 1:1, and very low saturated fatty acids. It is rich in nutraceuticals – Oryzanol, tocopherol, and tocotrienols which are natural Antioxidants. Oryzanol present in Rice Bran Oil reduces Bad Cholesterol (LDL) and maintains Good Cholesterol (HDL). We all should shift towards making a healthier choice in our kitchen by switching to Rice bran oil.”

    Nurture Health Solutions, registered dietitian and founder, Dr Sheryl Salis added, “We recommend people to use Rice Bran Oil, as it is Made in India and ideally suited to our Indian palate. The National Institution of Nutrition (NIN), ICMR, WHO, and several heart organisations have regularly promoted the use of Rice Bran Oil. In clinical practice, we are witnessing a lot of young people suffering from diabetes and heart diseases. We are constantly copying Western countries and are not focusing on our products like Rice bran oil.”

    Freedom Rice Bran Oil’s campaign, ‘Cholesterol ki Safai ka Specialist’, emphasises its ability to manage cholesterol levels. Homemaker Saraswathi shared, “Using rice bran oil has transformed the way I cook. It adds a lightness to dishes that my family loves, and I feel confident knowing it supports their overall health. The oil’s ability to create a crisp, light texture in fried foods allows me to prepare comforting meals without compromising on nutrition.”

    Freedom Rice Bran Oil’s senior vice president – sales & marketing, P Chandra Shekhara Reddy said, “More than just a cooking essential, Freedom Rice Bran Oil has become a trusted ally for health-conscious consumers. With over 10,000 ppm of oryzanol, we are dedicated to providing a product that supports both taste and wellness. Our focus on quality and nutrition empowers consumers to make informed choices, contributing to a healthier and more vibrant lifestyle.”

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