ITV

Category: Ad Campaigns

  • Revaa launches ‘Her Day, Her Way’ campaign to empower young women on Daughter’s Day

    Revaa launches ‘Her Day, Her Way’ campaign to empower young women on Daughter’s Day

    Mumbai: Revaa, a brand in D2C feminine hygiene and menstrual health, is thrilled to launch the ‘Her Day, Her Way’ Campaign in celebration of Daughters’ Day on 22 September. Running from September 15 to 30 September 2024, the campaign aims to dispel the stigma associated with menstruation by encouraging fathers to actively support their daughters’ menstrual health, promoting a fair and inclusive approach to period care within families, and fostering a supportive environment for young women’s health and well-being.

    The primary objective of the campaign is to empower daughters by encouraging open conversations about menstrual hygiene and the challenges they face. The campaign will feature a series of engaging videos of fathers where they will share their views on periods and discuss their involvement in their daughters’ menstrual journey. Each video will highlight fun, interactive moments, including light-hearted activities that foster open dialogue and reflect a cool, carefree bond between fathers and daughters. Participants can join the movement by posting their videos on Instagram, tagging @revaaforu, and using #herdayherway and #periodpositive. The competition runs from noon on 15 September until 6 pm on September 30, with two winners announced on 1 October, each receiving Revaa’s First Period Kit.

    “The aim of the ‘Her Day, Her Way’ campaign is not only to celebrate our daughters but also to break the silence surrounding menstruation. By encouraging honest conversations and involving fathers, we hope to empower young women to take control of their health and well-being. We want menstrual hygiene to be seen as positive and empowering, while at the same time nurturing good relationships between fathers and daughters”, said Revaa founder and CEO Mahipal Singh.

    Revaa’s dedication extends beyond product innovation; it involves bringing about a significant change in the way society perceives and discusses menstruation. The “Her Day, Her Way” campaign emphasizes the fundamental values of Revaa, which include empowerment, inclusivity, and breaking taboos. To complement the campaign, Revaa is offering a 15 per cent discount sitewide during the campaign period, providing an opportunity for participants to explore the brand’s range of products.

  • MS Dhoni and EMotorad take over Times Square with new campaign

    MS Dhoni and EMotorad take over Times Square with new campaign

    Mumbai: MS Dhoni takes Times Square by storm with EMotorad’s latest brand campaign, ‘Awaaz Ayegi Dil Se’. Cricket fans and mobility enthusiasts have been excited about this collaboration. The ad features MS Dhoni alongside EMotorad’s foldable, fat-tyred e-cycle Doodle V3, launching their latest campaign with immense impact.

    Together, As per the press release MS Dhoni and EMotorad create a historical moment that celebrates not only India’s cricketing icon but also the future of sustainable transportation, marking a milestone for electric mobility.

    “When we decided to do a billboard for Mahi Bhai, the first thought was that it had to be grand, and what better than a big screen on the iconic Times Square? As an Indian company exporting e-bikes across Europe and the US, it was an opportunity to display Indian startups on the biggest global advertising stage. Our philosophy in product and marketing, as well as most things we do, is to do crazy stuff and constantly break barriers.” said  EMotorad CMO and co-founder Aditya Oza.

    “The legendary MS Dhoni commands a presence as iconic as the Times Square Billboard itself, and having this stage is an incredible moment for EMotorad. Mahi being the innovator he is, needed something that had never been done before—something as monumental as his legacy. This is more than just an ad for us; it’s a symbol of our commitment to innovation, sustainability, and making a positive impact on the world.” —EMotorad VP marketing Neil Ghogale.

    As a leader in sustainable transportation, EMotorad’s campaign with MS Dhoni underscores its commitment to cutting-edge technology and cultural resonance. It solidifies its position as a trailblazer in e-mobility and inspires a new generation of cyclists and cricket fans.

  • Maruti Suzuki launches new campaign for FRONX Turbo

    Maruti Suzuki launches new campaign for FRONX Turbo

    Mumbai: With a focus on spotlighting the thrill of driving, Maruti Suzuki India Limited (MSIL) unveiled today’s ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo. This campaign highlights the adrenaline rush that a turbo engine delivers, transforming every journey into an unforgettable adventure. Conceptualised to resonate with young customers who are adventure seekers and driving enthusiasts, the campaign features a compelling narrative that brings to the fore the spirited driving offered by the FRONX Turbo.

    Commenting on the campaign, Maruti Suzuki India Ltd senior executive officer of marketing & sales Partho Banerjee said, “The FRONX Turbo embodies innovation and the spirit of pushing boundaries to deliver a thrilling driving experience. With its powerful engine, stunning design, and engineering that speaks to the aspirations of modern drivers, it is a standout choice for customers seeking performance. We have tried to capture this with our ‘Thrill Has a New Shape’ campaign that lays emphasis on how FRONX Turbo symbolises the thrill of driving. The genesis of this campaign stems from our persistent endeavour to cater to the evolving needs of our customers. It positions FRONX Turbo as a vehicle that doesn’t just meet expectations but exceeds them.”

    At the core of the ‘Thrill Has a New Shape’ campaign is the idea of ‘Thrill’ – a sensation that resonates with modern, adventurous Indian customers. The FRONX Turbo, with its responsive engine, agile handling, and optional paddle shifters, offers a drive that is both exhilarating and empowering.

    This campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement. Creative visuals, high-energy advertisements, and immersive content will be used to capture the essence of the Turbo engine’s thrill.

    The campaign’s creative direction will focus on FRONX’s cutting-edge technology and the Turbo engine’s spirited performance, appealing to those looking for an exciting drive.

    Launched in April 2023, the FRONX struck a chord with customers, becoming India’s fastest passenger vehicle to achieve a 1 lakh sales milestone since launch*, in just 10 months. The contribution of FRONX Turbo to this is considerable, appealing to those who seek a dynamic ride. It is powered by the 1.0-litre K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Offered with the option of a 5-speed Manual and a 6-speed AT with paddle shifters for increased driving pleasure. The FRONX Turbo offers an impressive blend of performance with fuel efficiency, returning a claimed fuel economy of 21.5 km/l with manual transmission and 20.01 km/l with the automatic gearbox.

  • BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    Mumbai: Nutraceutical and fitness supplement brand BigMuscles Nutrition has named actress Nora Fatehi as its new brand ambassador. A fitness & fashion icon for many, Nora’s onboarding was announced alongside the launch of a campaign titled ‘Hustle Banaye Muscles’, which encourages everyone to chase their fitness goals through an intense physical workout routine.

    A music video, directed by ace filmmaker-director Farah Khan, has also been released as part of the campaign, wherein Nora can be seen hustling it out in a gym, showcasing the efforts that go behind her effortless on-screen persona. Both BigMuscles and Nora embody the belief to prioritise one’s personal health and fitness to emerge as a winner, and this makes the collaboration a natural unison.

    “Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” said BigMuscles Nutrition founder Suhel Vats while sharing his thoughts on the development.

    Nora too echoed the sentiments saying, “BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.”

    The Farah Khan-directed one-minute video, featuring Nora released as part of the association, has been creatively designed by Ogilvy India. It promotes BigMuscles’ flagship product premium gold whey protein, which comprises ProHydrolase Enzyme and provides 25-gram protein, 11-gram amino acid and zero sugar in every scoop for faster muscle building. The announcement comes less than a year after BigMuscles Nutrition signed star cricketer Hardik Pandya as the brand ambassador for its wide array of nutritional supplements. Notably, BigMuscles has swiftly evolved as the favorite nutritional supplement partner for several big-league celebrities, such as the likes of Ranveer Singh, Dino Morea and Prateek Babbar, among others.

  • Re’equil marks its sixth anniversary with #PostPartumDepression campaign

    Re’equil marks its sixth anniversary with #PostPartumDepression campaign

    Mumbai: Personal care brand – Re’equil is shedding light on the experience of motherhood through a power campaign video that highlights the unseen struggles of postpartum depression and the quiet strength of mothers who navigate through them with resilience and courage.

    Re’equil’s video campaign shows that the best support often comes from ensuring that every mother feels she is not alone, even during tough times.

    Every year, 60 lakh mothers and 60 lakh fathers experience postpartum depression. It is a profound and often overlooked challenge that many mothers face as they navigate the transition after childbirth.

    In India, postpartum depression affects one in every five new mothers but often goes unnoticed due to societal stigma. Silence can leave new mothers feeling isolated, but sometimes all they need is understanding. Simply listening, validating their emotions, and offering non-judgmental support creates a safe space for them.

    “We understand that postpartum can be a period of significant emotional challenge. Our campaign aims to celebrate the strength of mothers and promote open conversations about their experiences and resilience,” said the Re’equil team.

    Re’equil’s campaign is a call to end the generational silence surrounding postpartum depression and ensure that future generations of parents are prepared, empowered, and unafraid to face the challenges of parenthood. The brand aims to create conversations around this important subject.

    The brand invites everyone to join the conversation and celebrate the multifaceted nature of motherhood.

  • AdTech Today concludes first edition of EMERGE 2024

    AdTech Today concludes first edition of EMERGE 2024

    Mumbai: AdTech Today successfully wrapped up the first edition of EMERGE 2024 – The Rise of Independent Agencies, an event that celebrated the innovation and creativity of independent agencies in the advertising and marketing world. The event provided a platform for these agencies to showcase their excellence, while fostering connections with venture capitalists and brands to build long-term partnerships.

    Supported by Blis as the session partner, Explurger as the support partner, MRSI as the knowledge partner, and Treize Communications as the PR partner, the event kicked off with a keynote by AdTech Today’s CEO, Srikanth Rayaprolu who highlighted the company’s vision for disrupting the media industry.

    India at Blis, head of sales, Nabajit Nath followed with an insightful session on “Using Location Insights for Marketing Campaigns,” revealing key statistics on the power of location-based data.

    The panel on “India’s Media Boom: Independent Agencies, Economy, and Growth” featured Amit Singal (FluidVentures), Karun Arya (Get Vantage), Tamanna Gupta (Umanshi Marketing and Branding), Tufayl Merchant (HOWL Digital), and Avik Ashar (Artha Ventures), and was moderated by Amiya Swarup from EY. The discussion highlighted key insights from VCs and independent agency leaders, emphasizing the role independent agencies play in driving the media boom and supporting the SME ecosystem, with a focus on agility and brand adaptation. It also stressed the importance of shifting from vanity metrics to real growth metrics, balancing debt and equity, and the need for agencies to evolve as strategic partners, not just implementation partners, to meet the expectations of brands and investors.

    MRSI’s Ebu Issac delivered a keynote on “Understanding the Indian Phygital Consumer,” while Explurger’s head of monetisation and business partnerships Jwala Kumar who spoke on “EMERGE with Impact: Redefining Social Engagement Through Explurger’s Innovation.”

    The panel on “The Future of Ads: Independent Agencies and Phygital Trends” featured experts from technology platforms, clients, and agencies, including Dev Batra (Lyxel&Flamingo), Tejas Chaudhari (Unilever), Kunal Joshi (Enormous), Amaresh Godbole (Publicis Groupe), Rahul Dutta (Microsoft), and Kaustubh Pawar (DSP Mutual). Key takeaways included the rising importance of integrating digital and physical experiences, with phygital here to stay, the full-funnel phygital and omnichannel strategies, and the advent of AR and MR in enhancing these experiences, emphasizing the need for businesses to plan for the phygital future.

    The final panel on “Thriving Independently: Adapting to tech, media shifts and competing with Giants” was closely aligned with the event’s theme, and featured leaders from top independent agencies in India. Panelists included Ranjeet Kumar (Team Pumpkin), Ravikant Banka (Eggfirst Advertising), Nisha Singhania (Infectious Advertising), Harikrishnan Pillai (TheSmallBigIdea), Sowmya Iyer (DViO Digital), and Ahmed Aftab Naqvi (Gozoop), with Chirag Bhatia (Channel Factory) moderating the session. The discussion highlighted how being independent provides agencies with greater agility, flexibility, and speed, allowing them to leverage their strengths to foster a culture of innovation and gain a competitive edge both domestically and internationally.

    The event concluded with the EMERGE Awards 2024, celebrating independent agency achievements. Buffalo Soldiers, DigiChefs, DViO Digital, and White Rivers Media were among the winners. A special tribute was given to advertising legends Bipin Pandit and Josy Paul. Pandit’s poetic shayari and Paul’s inspiring message on turning weaknesses into strengths left a lasting impact on the audience.

  • Jimmy Choo unveils the Autumn 2024 campaign starring Winona Ryder

    Jimmy Choo unveils the Autumn 2024 campaign starring Winona Ryder

    Mumbai: Jimmy Choo unveils Winona Ryder as the face of the Autumn 2024 campaign featuring the latest collection, Glamour Refined. Photographed and conceived by Paris-based art director, Ezra Petronio, the campaign evokes the pared-back style and cultural reset of the late ‘90s; as embodied by Winona – an icon, then and now.

    The campaign presents a series of striking visuals and moving images, with a minimal set, referencing a gallery-like space ensuring an acute focus on Winona and the brand’s seasonal signature footwear, bags and eyewear collection as the primary subject.

    An Academy Award-nominated actress, known for her groundbreaking roles in films such as Beetlejuice, Edward Scissorhands, Heathers, Little Women, Reality Bites, The Age of Innocence, Girl Interrupted, Black Swan, the upcoming Beetlejuice Beetlejuice and the hit Netflix TV series, Stranger Things, Winona Ryder brings her unparalleled charisma and depth to the campaign. Her confident presence and beguiling charm draw the viewer into her world. The campaign’s clean aesthetic and laser focus creates a strong emotional connection; it’s a study in perception and perspective. The casting of Winona is a testament not only to her talent as an actress but to her enduring style influence that continues to inspire a timelessly edgy elegance.

    “Winona is iconic in her style and her acting. We were both in our early 20s during the 1990s. Her films and her aesthetic are symbolic of the decade that shaped Jimmy Choo’s early years as a brand. Winona’s talent combined with her individuality and ‘90s legacy felt perfect to represent this collection,” said creative director Sandra Choi.

    Autumn 2024 itself is a collection of twisted classics that hark back to the formative years of Jimmy Choo, mining the house’s rich heritage to restate its codes and identity. From archival styles that have been remastered – including the laced Scarlett pump and an evolved biker boot, Brooklyn, to new designs such as the oversized butter soft leather Diamond Tote and new iterations of the Cinch bag.

    This exploration of identity is reinforced by the dynamic use of post-box red, a literal and metaphorical red thread applied to both product and brand logo, and in the form of a playful BTS video featuring Winona Ryder. The Autumn 2024 collection is available now at jimmychoo.com and at stores in India.

  • Liva unveils ‘Feel It All’ campaign

    Liva unveils ‘Feel It All’ campaign

    Mumbai: Liva, a natural-origin fabrics brand, has launched its latest campaign, ‘Feel It All,’ inviting consumers to rediscover fabric’s importance in their clothing choices. By merging tactile sensations with emotional experiences, ‘Feel It All’ showcases how garments crafted with Liva fabrics enrich and transform everyday moments. Qualities like softness, fluidity, comfort, ease of movement, lightweight, and breathability are what make Liva crafted garments superior.

    The campaign highlights how the choice of right fabrics play a crucial role in defining and enhancing the way we feel throughout the day. Whether it’s the fluid drape of a dress that moves with ease or the breathable comfort of a top that makes you feel light on a sunny day, Liva transforms these ordinary interactions into extraordinary experiences.

    Grasim Industries Ltd CMO of Birla cellulose, Manmohan Singh elaborated on the campaign’s essence, “In today’s fast-paced world, the role of fabric in our clothing choices often gets overlooked. With ‘Feel It All,’ we aim to reignite the appreciation for the fabric that lies at the heart of every outfit. This campaign is about showcasing an experience and joy one feels when in Liva fabrics – comfortable, unrestricted and in style.”

     

     

    With ‘Feel It All,’ Liva reaffirms its commitment to providing natural-origin fabrics that offer unparalleled comfort and style, making every moment feel just right.

    Executed by the creative team at Gozoop, ‘Feel It All’ employs a robust digital strategy to communicate Liva’s brand essence across multiple platforms. The campaign blends social media engagement, interactive digital content, content marketing, and public relations to communicate the message while engaging with the audience effectively.

    Gozoop Digital creative director, Nishant Chhinkwani said, “Light, breathable, and flowy, Liva mirrors the essence of effortless comfort. Our campaign directly draws a parallel between these attributes and what the consumer wants to experience – the lightness of being, the freedom to take the world by storm, and a sense of connection with others, and oneself. In a nutshell, it’s about feeling it all, while keeping it fun and breezy.”

  • Tata CLiQ invites shoppers to its ‘House of Utsav’ Durga Puja online store

    Tata CLiQ invites shoppers to its ‘House of Utsav’ Durga Puja online store

    Mumbai: Tata CLiQ, an Indian online shopping platform, has launched a social media campaign for Durga Puja, celebrating the festive spirit and inviting consumers to shop for festive curations on the platform. The social media campaign showcases a star-studded collaboration with renowned Bengali actor Madhumita Sarcar and popular fashion content creator Sonali Mitra, capturing the joy and excitement of their invitation to Tata CLiQ’s ‘House of Utsav’ as they browse and shop the festive curations from the Durga Puja online store, offering an extensive range of products across categories like fashion, home, and beauty, all designed for the season’s grand celebrations.

    The concept of home is closely tied to the festive season, where people gather, reconnect, and celebrate. Tata CLiQ introduces ‘House of Utsav’, a curated shopping destination for the upcoming festivities. It blends the cultural significance of festivals with fashion, offering ethnic wear, fusion styles, serveware, makeup, and home décor. The Durga Puja edit features curated looks across various categories.

    The video features Madhumita and Sonali showcasing a range of styles available at the ‘House of Utsav’ Durga Puja store on the platform, from classic ethnic wear to contemporary fusion, highlighting the outfits they would wear on different Puja days. Set against the backdrop of Kolkata’s iconic landmarks, the video captures the joy of the festival, weaving fashion into its rich cultural narrative.

    Tata CLiQ CEO Gopal Asthana expressed his enthusiasm about the campaign, “We are excited to introduce ‘House of Utsav’, a theme that celebrates the cultural and emotional essence of festivals. With the launch of this curated destination, our aim is to become the preferred platform for consumers shopping for fashion, home, and beauty this festive season. Durga Puja is one of the country’s most widely celebrated festivals, rich in cultural significance. With the festival approaching next month, we’re excited to launch this social media campaign. For this, we’ve collaborated with well-known personalities like Madhumita Sarcar and Sonali Mitra to showcase our Durga Puja festive curations on the platform. We invite consumers to join us in celebrating the festive season at Tata CLiQ’s House of Utsav and look forward to delighting them with an unparalleled online shopping experience.”

  • Arkade Developers unveils ‘Redevelopment Cha Raja’ campaign

    Arkade Developers unveils ‘Redevelopment Cha Raja’ campaign

    Mumbai: Arkade Developer, a Mumbai real estate developer with 38 years of legacy, launched the ‘Redevelopment Cha Raja’ campaign to help homeowners create future-proof living spaces.

    The campaign is conceptualised by Arkade Developers & Good Old Delight and features a social media film emphasising the importance of family and spacious homes. A child’s conversation with Ganpati Bappa about their ideal home underscores the campaign’s message.

    Expressing his views on the campaign, Arkade Developers chairman and MD Amit Jain said, “Family First is our core philosophy and our commitment to redevelopment is a commitment to families, creating environments where every family can grow and prosper. Taking the same thought forward we have created a concept that everyone can relate to, the need for a home that meets their family’s requirements. Keeping the festive mood in mind, owing to Ganesh Chaturthi, ‘Redevelopment Cha Raja’ aims at capturing the positive spirit and encouraging everyone to fulfil their dream of a perfect home!”

    As a trusted luxury redevelopment brand, Arkade Developers is committed to shaping futures and uniting families. With a portfolio of over 28 completed projects and the trust of 4,000 plus happy families, the ongoing redevelopment portfolio is Arkade Aura, Arkade Pearl, Arkade Vistas, Arkade Views, Arkade Eden and more across western suburbs.