ITV

Category: Ad Campaigns

  • Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mumbai: Indian wedding wear brand – Mohey unveiled its latest campaign, ‘Jab Aap Taiyaar, Hum Taiyaar,’ featuring actress and the new brand ambassador, Janhvi Kapoor. In a culture often shaped by societal expectations and strict timelines, many women face pressure to make life-altering decisions, like marriage, before they feel personally ready. Mohey’s empowering brand-new campaign encourages women to embrace marriage on their own terms and at their own pace. The campaign marks Mohey’s evolution from a bridal wear brand to a complete wedding wear brand. It now offers a wide range, including lehengas, sarees, Indo-westerns, and stitched suits for both brides and bridesmaids for every wedding occasion.

    On the launch of the campaign film, Vedant Fashions chief revenue officer Vedant Modi stated, “The idea behind ‘Jab Aap Taiyaar, Hum Taiyaar’ is to reflect a shift in how marriage is perceived by today’s women. It’s not about societal timelines but about personal growth and empowerment. Mohey is here as a companion to every woman’s journey, ready to celebrate her individuality and choices when she feels it’s the right moment. We are so happy to welcome Janhvi Kapoor to our Mohey family!”

    On becoming the brand ambassador for Mohey, Jahnvi Kapoor said, “As the face of Mohey, I am thrilled to partner with a brand that embodies a forward-thinking approach to modern womanhood. The idea that marriage is a deeply personal decision, with no singular ‘right time’ for everyone, aligns closely with my own values. Mohey’s message of empowering women to make choices on their own terms is both powerful and timely, and I am proud to represent this progressive spirit.”

    The ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign dives into the emotional journey that women experience as they consider marriage. In a visually captivating video, Janhvi Kapoor is shown alongside her squad in a grand wedding setting. Through a series of candid conversations, the campaign showcases the evolving dynamics around marriage decisions—portraying that it’s no longer just about tradition but personal readiness. The film focuses not only on the bride but also on her bridesmaids, each exploring their own thoughts and feelings about marriage, breaking the stereotype that there’s a fixed time to get married. It highlights the belief that emotional readiness comes from within and is unique to everyone. Entrepreneur and actor Parul Gulati is also featured in the campaign, representing today’s strong, independent corporate women, making this campaign relatable to a wider audience balancing their personal and professional lives.

    The main highlight of the campaign “Shaadi ka koi ek right time nahi hota. You’ll feel ready, jab tum dil se ready hogi,” is a reminder that marriage is a personal choice. This 360 campaign marks a new era for Mohey, standing at the intersection of tradition and modernity, where every woman is empowered to define her own journey.

    The campaign introduces Mohey’s expanded product line, offering contemporary styles for the bride and bridesmaids. In addition to Mohey’s presence across 170-plus stores nationwide, the brand also offers video call appointments via its website. Customers can now also opt for in-store personalised styling and tailoring services in select cities.

  • Sebamed celebrates second-time moms with an empowering new campaign

    Sebamed celebrates second-time moms with an empowering new campaign

    Mumbai: Sebamed, a renowned German skincare and baby care brand, is marketed in India by USV Pvt. Ltd. Sebamed products are made of the highest quality ingredients with pH5.5 benefits and are known worldwide to be highly efficacious and backed by robust scientific research.

    Sebamed has launched a new campaign in an ode to the second-time moms. The campaign underscores the significance of the experience of motherhood in choosing only the expert in baby care. A heartfelt digital film developed by Sebamed and their agency The Womb portrays the confidence and composure of second-time mothers. These experienced mothers have navigated the challenges of first-time motherhood, and now provide comfort and wisdom to new moms, reminding them that not every challenge is as difficult as it seems and to embrace their journey fully.

    Commenting on this, USV Pvt Ltd VP of marketing- Sebamed Karan Goel said “Every first-time mother goes through the anxiety of the unknown that comes with raising a child. While there are enough people around them to give well-meaning advice, who these mothers really trust are the experts like doctors and 2nd-time moms who’ve lived through these experiences themselves. ‘Experience is the biggest teacher’ is a gospel truth and when it comes to motherhood, nothing could be truer. Through this film Sebamed celebrates 2nd time moms and their experiences that make them the real experts of motherhood”.

    The Womb COO Dhaval Jadwani said,  “Baby care advertising in India has often been wallpaper work, with all ads and brands looking the same, talking the same. It’s often the intimate moment between a mother and baby, a close-up of baby skin, lulling music and the awe-worthy jelly butt of babies that is far from the anxiety and chaos that a 1st-time mother feels. Sebamed on the other hand has always held an uncomfortable but honest view to its communication across categories. We decided to take a light-hearted approach to show this innate judgment and expertise of a mother who’s already been through the exhaustive drills of motherhood”

    The Womb CCO Suyash Khab said, “Don’t we all know mothers who are anxious and stressed with the first child but are cool as cucumbers when raising the second. They act like Pros. They can be advisors on how to raise a child. So we found them to be the perfect brand endorsers when the other brands are focusing on celebs, influencers, doctors or dermatologists. In a heartfelt film, we narrated their story and managed to weave in nuggets which every mother will identify with. We kept the tone playful, warm and for us more than selling Sebamed, it was an ode to the 2nd time mom’s. A simple yet unignorable way of connecting with mom’s.”

    USV Pvt Ltd SVP Sebamed Philip Kuncheria said, “A first-time mom goes through multiple anxious moments while an experienced mom knows that many of the stressful moments can be handled by gentle expert care! In this film, we celebrate the quiet confidence & experience of the moms who choose Baby Sebamed, with our skin solutions that support baby skin’s natural barrier with pH5.5.”

    Essentially, the campaign celebrates the wisdom of these seasoned moms, who not only placate the expected anxiety of first-time moms, but also wish to pass down their acquired trust in Sebamed’s range of baby care products, best known for their pH 5.5 protection, providing the necessary care while upholding the skin’s natural protective barrier.

  • IAA & Rotary District Autism Campaign Outdoor effort at BKC Mumbai

    IAA & Rotary District Autism Campaign Outdoor effort at BKC Mumbai

    Mumbai: The cause related campaign to create awareness about the critical need for early detection of Autism being run by the India Chapter of the International Advertising Association (IAA) in association with the Rotary District 3141 entered the outdoor phase with all the digital display boards in BKC the commercial hub of Bombay carrying this important message.

    Says Srinivasan Swamy, Managing Committee Member of the India Chapter and Former Chairman & World President, IAA, “The India Chapter has always maintained that communication should be used as a force for good. And we firmly believe that what’s good, is good for business. In that context I am very happy that we are consistently running such campaigns. I thank the media for always highlighting these efforts.”

    In this case, Laqshya Media has amplified the campaign. The print campaign was run by Hindustan Times and Free Press Journal. This is the winning campaign among entries received from advertising agencies and judged by top creative minds. It was created by Tempest Advertising Hyderabad.

  • Entourage Films brings Zomato Dining Carnival back with a playful campaign

    Entourage Films brings Zomato Dining Carnival back with a playful campaign

    Mumbai – Entourage Films has announced another collaboration with Zomato for the launch of the Zomato Dining Carnival. This campaign, featuring Ahsaas Channa and Adarsh Gourav, brings the joy of dining out to life in a series of playful, food-centric films.

    Directed by Sharat Katariya, famed for his work – Dum Laga Ke Haisha, the campaign creatively links everyday moments with fun food experience. From a football game morphing into a ‘pasta ball’ toss, to gym noises inspiring a sushi craving, each film adds a quirky spin to ordinary activities, turning them into opportunities to indulge in delicious meals. In one of the films, two bodybuilders are lifting weights and making exaggerated sounds like “Shuuuuu” and “Sheeee,” which leads Ahsaas and Adarsh to exchange a knowing glance and shout “Sushi!” The scene then humorously shifts to a restaurant where the duo enjoys sushi, this playful transition highlights how everyday moments can lead to impromptu food experiences.

    Sharat Katariya quoted, “The film beautifully reflects the joy and spontaneity that the Zomato Dining Carnival is all about, bringing the essence of the campaign to life. Ahsaas and Adarsh were the perfect fit to bring that quirk to life, their individual performances brought an extra layer of charm to the campaign. They fully embraced the playful nature we intended to capture and delivered it with exceptional flair.”

    The mind behind this quirky campaign, Zomato’s creative head Harshil Dhawan quoted, “When dining deals are so irresistible, every moment feels like a cue to make a plan! With the Zomato Dining Carnival in full swing, featuring over 8,000 restaurants and up to 50 per cent off, we’ve turned spontaneous cravings into spontaneous plans. Our films hilariously capture how an epic dining deal can make you drop everything and head out for a feast, no matter where you are or what you are doing.”

    “Working with Zomato, Harshil and team is always a pleasure, and collaborating with Ahsaas and Adarsh was an absolute joy. Sharat’s vision, approach and the team’s collective effort towards this campaign made it a true delight to produce,” executive producer – Garima Arora added.

     

  • Sumangal Banaras unveils “Kashi – The Saga 2024” campaign

    Sumangal Banaras unveils “Kashi – The Saga 2024” campaign

    Mumbai: Sumangal Banaras announced the launch of its new campaign, “Kashi – The Saga 2024.” This initiative showcases the timeless craftsmanship of Banarasi sarees, emphasizing how the essence of Varanasi’s artistry remains unchanged, just as the city’s rich narrative has stayed constant through the years.

    “Kashi – The Saga 2024” celebrates the rich tradition of Banarasi sarees, underscoring that, despite the passage of time and changing narratives, the core of this exquisite craft endures. The skilled artisans and weavers of Banaras continue to uphold an age-old tradition, driven by a deep commitment to quality, artistry, and cultural heritage

    At the heart of this campaign lies the dedication, patience, and precision required to craft each Banarasi saree. These garments are more than mere fashion items—they are treasured works of art, embodying the enduring legacy of Banaras craftsmanship. Unlike mass-produced, transient products, Banarasi sarees are cherished heirlooms, admired for their intricate designs, high-quality fabrics, and the stories they tell.

    Varanasi’s artistry remains unchanged, much like the city’s enduring spirit. While other cities evolve with hustle and bustle, Varanasi remains distinct with its narrow lanes, peaceful rhythm, and deep-rooted traditions, preserving its rich narrative and timeless craft across generations.

    Sumangal Banaras continues its 70-year tradition of showcasing Banarasi artistry to a global audience. Through “Kashi – The Saga 2024,” the company emphasizes the perseverance and dedication of its weavers, reflecting their unwavering commitment to excellence and tradition.

    Sumangal Banaras co-founder Megha Lohia an eCommerce entrepreneur with a passion for data highlights how their saree collection reflects the serene beauty of Banaras and offers timeless tranquillity amidst the modern rush. With a blend of analytical insights and entrepreneurial spirit, Megha’s data-driven approach ensures the campaign’s success. The collection captures Banaras’ enduring elegance, offering a peaceful retreat from the fast pace of contemporary life.

    Despite the company’s significant achievements, “Kashi – The Saga 2024” serves as a reminder that the full essence of patience, peace, and love embedded in each saree can never be fully captured; it must be experienced. This campaign is a testament to the lasting impact of Banarasi craftsmanship and its continued evolution, honouring the enduring legacy of this esteemed tradition.

  • The convergence of digital and physical advertising in a privacy-first world

    The convergence of digital and physical advertising in a privacy-first world

    Mumbai: In the ever-evolving landscape of advertising, the lines between digital and physical mediums are blurring, heralding a new era of integrated strategies. As the founder and CEO of Vertoz, a pioneer in MadTech and CloudTech platforms, I have witnessed firsthand the transformative power of this convergence. Yet, as we embrace these advancements, we must also navigate the complexity of privacy in an increasingly interconnected world. Advertising has been revolutionized in this digital age, giving us more tools for precise targeting and real-time analysis. Even then, traditional forms of advertising – like billboards, print media, and in-store displays remain prominent. The key is to integrate these channels, to create a seamless and engaging customer experience.

    Programmatic Digital out-of-home (PDOOH) advertising is a great example of this convergence. By using data from digital interactions, PDOOH campaigns can adapt messages for specific audiences in real time. Imagine a digital billboard that changes based on the demographics of people walking by, or a store display that syncs with someone’s online browsing history. These innovations show how digital insights can enhance physical advertising.

    However, this integration comes with the need to address privacy concerns. Today’s consumers are more aware of how their data is used and are more protective of it. This shift means we must handle data with transparency, consent, and security.

    At Vertoz, we are dedicated to these principles. Our platforms comply with global privacy regulations as we believe trust is crucial. When consumers feel their privacy is respected, they engage more meaningfully with advertising.

    To succeed in this evolving landscape, advertisers should mainly focus on Transparency, Consent, Data minimization, and security. Advertisers can be transparent by clearly explaining to the customers how they collect and use their data. This in turn builds trust. They must also get explicit consent from consumers before using their data to meet both the legal requirements and consumer expectations. In order to reduce the risk of breaches and to show respect for privacy, advertisers must only collect data necessary for specific purposes. Most importantly, they must employ strong security measures to protect data from unauthorized access.

    The blending of digital and physical advertising offers immense creative and engagement opportunities. Advertisers can create personalized experiences that resonate with consumers by thoughtfully integrating these channels. But these efforts must be grounded in a commitment to privacy.

    The balance between innovation and privacy will determine the success of future advertising strategies. At Vertoz, we’re excited to lead this new era, pushing technological boundaries while maintaining the highest standards of consumer trust.

    The future of advertising lies in harmonizing digital and physical realms. By prioritizing privacy, we can unlock the full potential of this convergence, creating a world where consumers feel valued and engaged. This isn’t just the future of advertising—it’s the future of building trustworthy and respectful audience relationships.

  • Clinic Plus launches “Beti Bann Ke Aana” campaign for daughter’s day

    Clinic Plus launches “Beti Bann Ke Aana” campaign for daughter’s day

    Mumbai: Following the success of last year’s #MeriBetiStrong campaign, Clinic Plus returns with a bold new message for Daughter’s Day 2024. The brand’s latest campaign, “Beti Bann Ke Aana,” urges society to normalise the wish for a daughter and empowers expecting mothers to proudly express the desire for a girl child.

    Building on over 35 years of supporting Indian mothers, Clinic Plus has always championed initiatives that inspire them to “raise their daughters strong.” This year, the brand unveils a powerful new film, highlighting the societal preference for sons over daughters and calling for a change in mindset. Through impactful poetry, the film encourages families to celebrate and embrace the arrival of daughters with the same joy as sons.

    As India’s largest shampoo brand, Clinic Plus reaches 7 out of 8 households and is uniquely positioned to challenge deep-rooted gender biases. The “Beti Bann Ke Aana” campaign encourages families to wish for daughters and to proudly say, “Beti Bann Ke Aana,” promoting gender equality from birth.

    Unilever South Asia, beauty and well-being general manager, Hindustan Unilever executive director, Harman Dhillon says, “At Clinic Plus, we firmly believe in the strength and limitless potential of every girl. As a brand that has championed the mother-daughter bond for over 35 years, our mission extends beyond product – it’s about driving meaningful, lasting change in society. With Beti Bann Ke Aana, we’re empowering mothers to lead this shift, encouraging society to value and celebrate daughters equally. As India’s most loved shampoo brand, we are committed to using our platform to shape a future where every girl is cherished and empowered.”

    The campaign aims to address the ongoing gender imbalance in Indian families, where the birth of a son is often celebrated more than the birth of a daughter. Through this initiative, Clinic Plus seeks to reshape cultural attitudes, urging families to celebrate daughters and help create a society that values both genders equally.

    Ogilvy India, chief creative officer (West), Anurag Agnihotri states, “People wish for a son. People wish for ‘just a healthy baby.’ But no one ever wishes for a daughter. Clinic Plus is standing up to say, wish for a daughter. This video is an appeal to all mothers to start wishing for daughters—to make them feel wanted and strong.”

    By normalising the wish for a girl child, Clinic Plus continues to foster the mother-daughter bond, advocating for a world where every girl is cherished and empowered from the moment of birth.

  • Pepe Jeans unveils ‘Very Pepe’ with global ambassador Kriti Sanon

    Pepe Jeans unveils ‘Very Pepe’ with global ambassador Kriti Sanon

    Mumbai: Pepe Jeans London has launched ‘Very Pepe,’ the new autumn/winter collection campaign featuring actor, producer and entrepreneur Kriti Sanon, who makes her debut as the brand’s first-ever global ambassador of Indian origin. This landmark collaboration celebrates the brand’s unique British heritage and eclectic style, set against the vibrant streets of West London, embodying the bold, edgy spirit of Pepe Jeans with a blend of classic sophistication and modern flair.

    Kriti Sanon embodies the Pepe Jeans DNA – bold, edgy and eclectic. Reflecting on her association with Pepe Jeans, Sanon said, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience. The ‘Very Pepe’ collection is versatile and effortlessly stylish.”

    On behalf of Pepe Jeans London, AWWG’s CEO Marcella Wartenbergh stated, “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”

    The campaign will unfold in two waves. The first wave celebrates Pepe Jeans’ denim heritage, showcasing all-denim looks against the vibrant reds of London’s iconic post boxes, telephone booths, and classic cars on the streets of Portobello. The second wave captures the essence of West London living, featuring smart-casual styles for her, set against the backdrop of classic black cabs and the elegant white facades of Notting Hill.

    The autumn/winter 2024 collection blends contemporary fashion with rich heritage, featuring pieces that tell a story and are always supported by denim. Key highlights include a retro dark blue wash jumpsuit for women, celebrating London Boho heritage with iconic British staples like classic trench coats, leather biker jackets, wool checked coats, and bohemian floral print dresses. Complementing these are versatile shirting and knitwear, all seamlessly paired with the brand’s signature denim. *añadir men

    To mark the launch, selected Pepe Jeans stores will host exclusive in-store experiences. Customers can enjoy interactive displays and explore the collection up close.

  • SAMCO mutual fund launches new ad campaign highlighting multicap strategy

    SAMCO mutual fund launches new ad campaign highlighting multicap strategy

    Mumbai: SAMCO Asset Management Private Ltd announces the launch of its latest advertising campaign for the SAMCO Multicap Fund. This creative campaign introduces four unique bulls— “Large-wa” (Large Cap), “Mid-wa” (Mid Cap), “Chhot-wa” (Small Cap), and “Chint-wa” (Smaller Cap)—to personify the fund’s diversified investment strategy. These bulls represent various market caps, demonstrating how SAMCO’s multicap approach can help investors achieve financial goals by navigating market movements.  

    SAMCO Mutual Fund’s in-house team developed the campaign, aiming to educate investors with a visually captivating storyline. The ad will air across television and digital platforms, illustrating how each market segment contributes to building a resilient investment portfolio.  

    SAMCO Asset Management Private Ltd, CEO Viraj Gandhi states, “Our new campaign for the SAMCO Multicap Fund underscores our commitment to innovative investment solutions. The 4-in-1 strategy—combining large caps, mid-caps, small caps, and flexible exposure—differentiates our fund and makes it relatable to a broad range of investors. This campaign is designed to communicate how our strategic approach to diversification empowers investors to capture growth opportunities across various market segments while maintaining robust defence against market volatility.”

    The SAMCO Multicap Fund actively allocates at least 25% of assets to each of the large-cap, mid-cap, and small-cap segments. This balanced allocation provides a solid foundation and allows the fund to pursue growth opportunities in smaller-cap stocks outside the NIFTY 500 universe. By using this diversified strategy, the fund aims for long-term capital growth while managing risk in volatile markets.  

    With this campaign, SAMCO Asset Management takes a significant step toward simplifying investing for clients, breaking down complex strategies into engaging visuals. SAMCO strives to inspire confidence in diversified investing and highlight the benefits of a multi-cap approach.  

  • Archies celebrates Daughter’s Day with a digital ad campaign

    Archies celebrates Daughter’s Day with a digital ad campaign

    Mumbai: Archies, a brand in the gifting industry, renowned for nurturing heartfelt relationships, is thrilled to launch its latest digital ad campaign to celebrate Daughter’s Day this year, titled “Show Her That You Know Her”. The campaign aesthetically captures the essence of the relationship between fathers and daughters, emphasizing how they shape each other’s lives emotionally.

    The campaign highlights how daughters bring warmth, understanding, and connection into their fathers’ lives as it creatively explores the scenario wherein fathers are seen as ‘alpha’ figures in the Indian household, taught to be strong and unemotional, this campaign addresses the silent but real struggles many Indian fathers face. It beautifully portrays a daughter’s journey in helping her father express his feelings, share his hardships, and rewrite their relationship with love, compassion, and acknowledgement.

    “Daughters are the emotional pillars, studious and courageous, who not only support but also inspire family members to be more expressive”, said Archies executive director Varun Moolchandani. The campaign, through its vivacious story of a single father and his daughter, draws inspiration from the poetry and emotional sensitivity that girls carry within them.

    Moolchandani further stated “With this campaign, we want to showcase the transformative power of a daughter’s love and care in a father’s life. It’s about acknowledging her strength and presence in every moment, big or small. On this Daughter’s Day, Archies invites everyone to recognize and celebrate the irreplaceable bond between fathers and daughters.”

    Archies is honouring the special and powerful relationship between fathers and daughters with this campaign. “Show Her That You Know Her” is a heartfelt reminder to cherish the little things that make these relationships genuinely meaningful.