ITV

Category: Ad Campaigns

  • Bajaj Pulsar rides into spotlight with a bold new message, Duniya Dekhti Hai. Tu Dikha

    Bajaj Pulsar rides into spotlight with a bold new message, Duniya Dekhti Hai. Tu Dikha

    MUMBAI – Bajaj Auto Ltd. has launched its latest campaign for Pulsar with a bold message for India’s youth: Duniya Dekhti Hai. Tu Dikha.

    Today’s youth are surrounded by secondhand experiences, be it through AI-generated content, influencer lives, or gamified thrills. But deep inside, they crave something real, raw, and felt first-hand.

    They don’t just want to watch someone else take risks. They want to feel the rush themselves. Because authenticity isn’t just a buzzword, it’s a rebellion.

    In a world chasing synthetic highs — reels, simulations, virtual thrills — Pulsar reignites the raw, unfiltered joy of real performance and real power. With every ride, it reminds riders what it feels like to achieve something genuinely thrilling — not virtually viewed, but physically conquered.

    The campaign urges viewers to break out of the spectator mindset – to put down their phones and pick up their imaginations. Because for this generation, the ease of consumption is a trap. It’s in the discomfort of creation that they come alive. Whether it’s content, ideas or identity, what it boils down to is that it’s new and unapologetically theirs.

    The film’s powerful imagery is supported by a compelling story: Pulsarmaniacs do not merely follow trends, they create them. Equipped with unparalleled power and precise performance, the Pulsar becomes more than a machine – it is a declaration; a call to action to join forces with those willing to take a stand, get noticed and assert themselves.

    Speaking on the occasion, Sumeet Narang, president, marketing, Bajaj Auto Ltd., said, “With ‘Duniya Dekhti Hai. Tu Dikha,’ we’re speaking to a generation that’s tired of borrowed experiences and filtered realities. Today’s youth crave the real rush — something raw, personal, and unfiltered. Pulsar has always stood with those who don’t just watch from the sidelines but choose to feel the thrill first-hand. This campaign is a tribute to that spirit — bold, original, and fiercely authentic.”

    At a time when blending in is easy and standing out takes guts, Pulsar refuses to settle for the ordinary. It stands against passivity, conformity, and being just another face in the crowd. It champions those who lead with originality, who create instead of copy and who ride not just to move but to make a mark. Because, Duniya Dekhti Hai. Tu Dikha.

  • Mahesh Shetty: the unassuming low profile deal maker at JioStar Entertainment

    Mahesh Shetty: the unassuming low profile deal maker at JioStar Entertainment

    MUMBAI: In a media industry obsessed with the limelight, Mahesh Shetty remains an anomaly. No splashy interviews, no endless conference panels, no constant social media updates. Instead, a man who lets numbers and results do the talking. Now, as he takes charge of revenue at JioStar Entertainment, succeeding Ajit Varghese who departs for Madison, Shetty is poised to script the next big chapter of his career.

    For industry insiders, this move feels less like a surprise and more like a natural progression. Over nearly three decades, Shetty has quietly built a résumé that stretches across the most competitive corners of Indian business: FMCG, radio, broadcast television, live events, and OTT streaming. Each stint has added another layer to his arsenal, sharpening a leadership style best described as calm, precise, and relentlessly focused on outcomes.

    When Shetty joined Viacom18 in April 2019, he was already regarded as a heavy hitter in sales and monetisation. Over the next five years, he transformed revenue operations, straddling linear television, Jiocinema, Viacom18 Live, and the Consumer Products and Licensing divisions. But it was the December 2024 merger with Disney Star that truly tested his mettle.

    Handed responsibility for a formidable empire of 90‑plus TV channels and JioHotstar, Shetty got to work without fanfare. While the spotlight stayed firmly on content deals and boardroom machinations, he was busy engineering the rise of the Large Client Sales (LCS) portfolio. Under his watch, LCS swelled until it accounted for over 80 per cent of JioStar’s entertainment revenues, an achievement industry peers describe as “quietly spectacular.”

    Unlike many of his contemporaries, Shetty has never been a fixture on the media circuit. A quick Youtube search throws up barely two interviews in decades of leadership. For him, visibility isn’t the goal revenue is. Colleagues often describe his style as understated but laser‑focused: the kind of leader who invests in people and processes rather than profiles.

    And yet, in boardrooms and client meetings, his presence is anything but muted. Those who have negotiated with him speak of a professional who can combine charm with steely precision, moving effortlessly from big‑picture strategy to the finest of details.

    At JioStar Entertainment, Shetty now steps into the role at a pivotal moment. He continues to oversee LCS while expanding his remit to drive topline performance across verticals. Reporting directly to him are trusted lieutenants Anuradha Mathu Agrawal, Srijith Jagdish, Shubhra Sethi, and Kingshuk Mitra. The wider reporting structure remains unchanged, a signal of stability even amidst transition.

    But the challenges ahead are anything but routine. India’s entertainment market is in flux, with digital consumption soaring, advertisers demanding sharper ROI, and post‑cookie targeting reshaping the playbook. JioStar itself is betting aggressively on original content, hybrid monetisation models, and cutting‑edge audience intelligence. For Shetty, this means crafting not just a revenue plan but a reinvention of value creation in India’s content economy.

    Part of what makes Shetty uniquely suited to the task is the breadth of his experience. Before Viacom18, he spent 12 years with Radio Mirchi, rising to the role of COO, where he built some of radio’s most successful monetisation strategies. Before that, he logged more than a decade at Pepsico India, beginning as an assistant marketing manager in 1995 after earning his B.Com and MBA in Marketing. There, he cut his teeth in senior sales and marketing roles heading marketing for Gujarat, and later serving as GM for National On‑Premise Sales.

    This mix of FMCG discipline, radio agility, broadcast heft, and OTT dynamism has forged a leader uniquely comfortable navigating JioStar’s complex entertainment revenue landscape. From regional advertisers looking to tap India’s heartland, to global partnerships eyeing scale and reach, Shetty has seen and sold it all.

    For JioStar, the stakes could not be higher. With platforms like JioHotstar pushing for scale and viewership habits fragmenting across screens, Shetty’s challenge will be to stay ahead of the curve: innovating in ad formats, deepening client relationships, and ensuring measurement keeps pace with expectations of accountability.

    If the past is any indication, he won’t be chasing headlines or soundbites while doing it. But in boardrooms and balance sheets, his impact will be impossible to ignore.

    For now, all eyes are on Mahesh Shetty not because he craves the spotlight, but because he knows exactly how to deliver when it matters most.

  • Planet Herbs Lifesciences unveils latest TVC for its flagship Synotiz Pain Relief Oil

    Planet Herbs Lifesciences unveils latest TVC for its flagship Synotiz Pain Relief Oil

    MUMBAI: Planet Herbs Lifesciences (PHL), has launched a touching and evocative TVC for its flagship product, Synotiz Pain Relief Oil. The TVC highlights the product as more than just a pain-relief remedy— a timeless symbol of tradition and generational care.

    Airing across Television channels, YouTube, Instagram, and other digital platforms, the new TVC is aptly titled “Gir ke uthne ko udaan kehte hain”. It features veteran actor Kanwaljeet Singh in the lead with the narrative unfolding as a gentle story, focusing on a grandfather and granddaughter’s quiet care as they take turns to comfort each other in painful circumstances. Soft visuals and evocative flashbacks create a moving parallel between past and present, highlighting how familial roles shift, but the bond remains timeless.

    The new campaign positions Synotiz Oil as an essential in every Indian household—trusted by children, parents, and grandparents alike. Rooted in Ayurvedic wisdom yet attuned to modern-day needs, the film presents Synotiz as more of an emotional heirloom.

    “This TVC isn’t just a campaign, it’s a reflection of my own story,” said Planet Herbs Lifesciences director Sargam Dhawan Bhayana. “The story draws inspiration from my own life experience, when I have always found comfort in the most painful days by my grandfather who is also the founder of Planet Herbs Mr VK Dhawan. He remained committed to ensuring I was safe and protected and now it’s my turn to make sure he’s fine. I continue to carry forward his values with the same integrity, compassion, and excellence towards our products and our company. Synotiz Pain Relief Oil has always stood for more than just relief. It represents the wisdom of Ayurveda, the care of family, and the trust built across generations. With this film, we hope to remind people that true healing is rooted not only in nature, but in the traditions we hold close.”

     

     

  • Tiger Balm roars for the ‘Keepers of the Wild’

    Tiger Balm roars for the ‘Keepers of the Wild’

    MUMBAI : This International Tigers Day, Tiger Balm, usually known for soothing aches, is setting its sights on a different kind of relief: giving India’s forest guards the recognition they sorely deserve. Ad agency BC Web Wise has launched a stirring new campaign, “Keepers of the Wild,” that’s purr-fectly pitched to honour these unsung heroes of conservation.

    Crafted entirely by BCWW, the campaign features two evocative line-art films. Narrated from the tiger’s perspective, these aren’t about romanticising the jungle, but about giving a nod to the humans who make the big cats’ survival possible. Alongside supporting social content, the films offer a rare glimpse into a truly wild relationship, one built on mutual respect, care, and staunch protection.

    BC Web Wise creative director Sonali Banerji shared, “We wanted to create something that didn’t just talk at the audience, but made them feel — feel the weight of the silence, the solitude, the strength it takes to protect something as fierce as the wild. The tiger’s voice in this campaign isn’t loud  it’s layered. Just like the work these forest guards do.”

    Gardenia board brand & marketing expert and advisor, Pankaj Bhawnani shared, “This isn’t a story about tigers alone. It’s about the people we rarely see. The ones who stay back, stay still, or step away when it matters most. Through this campaign, we wanted to bring out that emotional undercurrent of conservation. Because sometimes, respect is the greatest form of protection.”

    At its core, “Keepers of the Wild” reflects Tiger Balm’s own ethos, care that’s constant, quiet, and deeply human. The campaign doesn’t rely on spectacle, but on sincerity, and invites audiences to rethink what it truly means to be a guardian of the wild.

    Gardenia Cosmotrade LLP (exclusive distributors of Tiger Balm in India) Designated Partner,  Puneet Motiani said, “For over a century, Tiger Balm has been associated with relief and this campaign is an extension of that legacy. It’s about recognising the invisible strain that forest guards endure, and acknowledging the care they offer  not just to the animals, but to the entire ecosystem. We’re proud to stand behind a campaign that speaks with so much heart.”

    At its core, “Keepers of the Wild” mirrors Tiger Balm’s own philosophy: care that’s constant, quiet, and profoundly human. The campaign eschews flashy spectacle for genuine sincerity, inviting audiences to rethink what it truly means to be a guardian of the wild.

    Puneet Motiani, designated partner at Gardenia Cosmotrade LLP (exclusive distributors of Tiger Balm in India), noted, “For over a century, Tiger Balm has been associated with relief, and this campaign is an extension of that legacy. It’s about recognising the invisible strain that forest guards endure, and acknowledging the care they offer – not just to the animals, but to the entire ecosystem. We’re proud to stand behind a campaign that speaks with so much heart.”

    Following last year’s successful #EyeOfTheTiger campaign, this year’s narrative paws to deepen the admiration for forest guards, offering a unique perspective from the very creatures they protect. Through “Keepers Of The Wild,” it’s clear that sometimes, #ToughAsATiger isn’t just about raw power, but about presence – showing up for the wild, and leaving ample space for it to thrive.

  • Rabitat unveils Its latest Rakshbandhan campaign – ‘It’s the Little Crimes That Count’

    Rabitat unveils Its latest Rakshbandhan campaign – ‘It’s the Little Crimes That Count’

    MUMBAI: Rabitat has unveiled its latest Raksha Bandhan campaign titled, “It’s the Little Crimes That Count.” With this campaign, Rabitat is stepping into the season with humour, honesty, and a limited-edition festive hamper titled, “the Rabitat Rakhi Hamper”, acknowledging the silent economics of sibling life, where everything you own is also unofficially theirs.

    For India, Raksha Bandhan is a celebration of a bond that’s built on love, mischief, and lifelong camaraderie. For Rabitat, it marks an opportunity to design products that honour this bond in ways that feel fresh, meaningful, and joyfully nostalgic. Curated to inspire lasting rituals and joyful moments, the kits consciously replace sugar rushes and plastic clutter with products built for joy, utility, and shelf life. Every box includes a Rakhi, a Rakhi Ritual Kit, a custom Sibling Tax Card (a playful take on sibling bingo), a photo frame, and a curated mix of Rabitat’s everyday bestsellers.

    Commenting on the launch, Rabitat co-founder Sumit Suneja said, “Every sibling story is part crime, part comedy, and 100% chaos. It’s these unchanging truths that shape the kind of intent-led experiences we create at Rabitat. This Rakhi, we wanted to move gifting away from the usual suspects of sugar, plastic, and lead into experiences that celebrate modern siblinghood. Knowing we are laying foundational layers for the next generation of Indian families, Rabitat hopes to spark traditions that are as emotionally resonant as they are smartly designed; the kind kids will remember, and parents will be proud to pass on.”

    The campaign draws from a truth all parents know too well: nothing in a sibling household is safe. From lunch boxes raided on the sly to stationery that mysteriously migrates, sibling “taxation” is real. Rather than tame it, Rabitat chooses to honour it, turning these petty moments into powerful rituals of bonding and banter.

    To take the story beyond the box, Rabitat is teaming up with a host of beloved mom-influencers like Ishita Dutta, Smriti Khanna, Kishwer Merchant, and many more across platforms such as Instagram to share slice-of-life sibling tales. Adding to the momentum, Rabitat is also collaborating with FilterCopy to bring these real, relatable moments to life through heartwarming storytelling. Together, these content pieces echo a fresh Rakhi sentiment, one that’s rooted in realism, full of character, and reflective of how Indian parents and kids truly celebrate today.

    As families seek safer, more thoughtful alternatives to traditional festive options, Rabitat’s Rakhi hampers emerge as a refreshing pick for the season. By turning sibling tussles into Rakhi-ready rituals, the brand proves that good design and great storytelling belong at the heart of every celebration. 

  • Meta launches anti-scam campaign with a twist to drive digital safety awareness

    Meta launches anti-scam campaign with a twist to drive digital safety awareness

    MUMBAI: As part of Meta’s commitment to user safety, we’ve launched the second edition of our anti-scams campaign, ‘Scam se Bacho 2.0’ that delivers digital safety tips with a twist. This year’s campaign takes to the streets, literally, through a creative collaboration with digital creator Signboard_wala, known for using bold, witty placards to spark real-world conversations.

    Building on the success of last year’s campaign, Scam se Bacho 2.0 brings scam awareness into public spaces across some of the most iconic streets in Mumbai, using culturally relevant and visually impactful storytelling to inform people about common online scams such as fake loan scams, impersonation and OTP fraud, among others.

    The campaign features Signboard_wala holding different signs such as “Ex ho ya scammer, dono ko block & report karo” and “Keep your friends close and your OTPs closer” – packaged as witty one-liners, the campaign delivers important digital safety lessons, spotlights Meta’s safety features like two-factor authentication (2FA), Block and Report and encourages people to take an active role in their online safety.

    The clever, humorous messages designed to grab attention, definitely spark a smile but most importantly, make people pause and reconsider online scams. It’s awareness with a twist – no preaching, no drama – just authentic, relatable moments that resonate.

    Last year Meta launched its safety campaign ‘Scams se Bacho’ by partnering with Bollywood star Ayushmann Khurrana to educate people on how to stay safe from online scams and promote safer digital practices. Launched in collaboration with the Ministry of Electronics and Information Technology (MeitY), Indian Cybercrime Coordination Centre (I4C) and Ministry of Information and Broadcasting (MIB), the campaign emphasised Meta’s commitment to safeguard people online, supporting the Government’s goal to combat the rising cases of scams and cyber frauds in the country.

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  • Laxmipati Sarees onboards Rashmika Mandanna as their brand ambassador

    Laxmipati Sarees onboards Rashmika Mandanna as their brand ambassador

    MUMBAI: Laxmipati Sarees has announced its association with one of the biggest stars of Indian cinema—Rashmika Mandanna – as the face of the brand. Known for her pan-India appeal and magnetic screen presence, Rashmika brings fresh energy to a brand cherished across generations for its unmatched print quality and super-fine lightweight fabric.

    This iconic partnership launches with a nationwide campaign across TV, digital, print, and outdoor platforms starting July 29, 2025, celebrating the effortless elegance and cultural pride that Laxmipati Sarees represents. The campaign will also run ads on the India’s most iconic show Kyunki Saas Bhi Kabhi Bahu Thi, which starts tonight, aiming to capture the target audience on both TV as well as digital (JioHotstar) mediums.

    Expressing her joy, Rashmika Mandanna said, “Sarees carry so much more than just fabric — they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear — light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style”

    Laxmipati Sarees managing director Sanjay Sarawagi said, “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.”

    Laxmipati Sarees director Manoj Sarawgi added, “This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”

    “Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, we’re not just showcasing sarees—we’re narrating the story of the modern Indian woman who embraces tradition with confidence and joy,” added director Rakesh Sarawagi.

    Shreyansh Innovations founder Shreyansh Baid commented on the campaign, “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”

     

  • Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Mumbai: Organic Tattva has launched its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign has been conceptualised and executed by one of the leading advertising agencies, Eggfirst Advertising and Design Ltd.

    The campaign highlights the deep trust every mother places in the choices she makes for her family, especially when it comes to food. The campaign brings alive this emotional connection through Kareena Kapoor Khan. She embodies the modern-day Indian woman who is aware, confident, and committed to purity.

    The campaign includes a series of four TVCs, led by the flagship film ‘Har Maa Ka Vishwas’, supported by three thematic films built around the thought: ‘Switch to Purity, Switch to Organic Tattva.’ These TVCs focus on everyday food essentials like dal, rice, and sprouts, and build a strong case for choosing organic in the daily lives of Indian households.

    With a strategic rollout across digital, social media and other channels, the campaign has been designed to reach and resonate with audiences across urban and semi-urban India.

    Eggfirst founder & MD, Ravikant Banka said, “At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”

    Organic Tattva director Kriti Mehrotra said, “At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.” 
     

  • Duolingo English Test launches digital campaign with Neeraj Chopra

    Duolingo English Test launches digital campaign with Neeraj Chopra

    MUMBAI: The Duolingo English Test (DET), a global leader in digital English proficiency assessment, has launched a new digital campaign featuring Olympic and World Champion Neeraj Chopra, aimed at inspiring young Indian learners to pursue their global education goals with focus and determination. Centered around the powerful message “Dream. Practice. Win,” the campaign celebrates the shared journey of athletes and learners who strive to achieve excellence through consistent effort and unwavering discipline.

    Conceptualised and produced by Kulfi Collective, the campaign kicked off with a hero film starring Neeraj Chopra and Duolingo’s iconic mascot, Duo, together in the training field. As they train together, the film gently reminds viewers that first attempts are rarely perfect. What truly matters is showing up every day and putting in the work. No dream goes global without practice and determination.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @studyabroadwithdet

     

    As one of India’s most celebrated global athletes, Neeraj Chopra embodies the qualities of perseverance, focus and quiet confidence, values that deeply resonate with learners preparing for high-stakes exams like the DET. His journey of going abroad to train and preparing for years before achieving global recognition closely reflects the path of Indian students aiming to study overseas. Like Neeraj, these students often push past setbacks and step outside their comfort zones in pursuit of something bigger. The campaign draws this parallel to highlight the values of discipline, resilience and self-belief that define both journeys. It serves as a reminder that success doesn’t happen overnight but it always begins with showing up.

    “This campaign is deeply rooted in the belief that progress comes from showing up, again and again, even when it’s hard,” said Duolingo English Test India market lead, Tara Kapur. “Neeraj’s journey perfectly captures the mindset of DET learners, ambitious, focused and determined to go global. Through this collaboration, we’re proud to highlight how the Duolingo English Test supports that spirit with an accessible, affordable and modern path to international education.”

    Kulfi Collective account director, Pourush Turel said, “It was an exciting collaboration with a true blue Olympian. We wanted to draw powerful parallels to the journey of an athlete and that of a young student preparing to study abroad. Both these journeys demand determination, relentless practice and stepping out of our comfort zones. With Neeraj, Duolingo and the Duolingo English Test, we found the perfect balance of inspiration and relatability. This campaign brings that narrative to life in a way that feels honest, culturally rooted, and deeply relevant to young India.”

    Kicking off the campaign was a playful reel released last week, where Neeraj is seen hurling Duo like a javelin, throwing him past all known records and all the way to the moon. A light-hearted take on breaking records, the reel was a perfect blend of organic conversations and DET’s quirky take, serving as a teaser for the campaign film that followed. Another key highlight of this collaboration was a special meet-and-greet and fireside chat with Neeraj Chopra and Duolingo English Test takers. Recounting his experience of moving abroad for training, Neeraj spoke about the challenges he faced and offered advice to students on how to navigate the changes that come with making such a big life decision.

    The Duolingo English Test continues to break traditional barriers and democratise access to global education. With over 5,900 institutions worldwide including top universities in the USA and Canada accepting DET, Indian students are increasingly choosing it for its convenience and modern test experience. The test is fully online, costs only USD $70 (approx. ₹6,000) and provides results within 48 hours, making it one of the most accessible and student-friendly English proficiency tests available today.

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  • Parle-G celebrates the evolution of motherhood into friendship

    Parle-G celebrates the evolution of motherhood into friendship

    MUMBAI: This Friendship Day, Parle-G has released its deeply moving Mother-Daughter film, a tribute to the beautiful evolution of one of life’s most powerful relationships. Through the story of a mother and her daughter, the film gently reminds us that sometimes our oldest relationships become our strongest friendships.

    Parle-G’s campaign this year is a call to pause and reflect on the unsung friendships in our lives, the bonds that weren’t chosen, but were always there.

    “Friendship isn’t just about who we laugh with, it’s also about those who quietly stand by us through every step of life,” said Mayank Shah, Vice President at Parle Products. “Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who’ve moulded us with love and care. Parle-G has always celebrated core emotions, which is the brand’s strength. The fact that we understand and empathise with our near and dear ones comes through naturally in this well-crafted film.”

    “This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. Their word was law. You listened, obeyed, and rarely questioned. But today’s parents are different. There’s a softer, more empathetic approach. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film.”, said Thought Blurb Communications founder & chief creative officer, Vinod Kunj.

    When we are young, mothers are our first teachers, protectors, and disciplinarians. They make the rules, guide us, feed us, and with every Parle-G dunked in milk, they pass on tiny bits of wisdom. But with time, some things change.

    This film captures that emotional journey with incredible simplicity and honesty. Of going from dependency to deep connection, from mother and daughter to lifelong confidantes. “Today’s mother isn’t just parenting, she’s growing with her teen. She’s evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what’s beautiful is, it’s mutual. It’s a relationship I know intimately – as a daughter and as the mother of a teen. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today.”, said Thought Blurb Communications national creative director, Renu Somani.

    This Friendship Day, join Parle-G in celebrating the friendships that don’t begin in a playground, but in a kitchen, at a dining table, or in the quiet corners of a busy home. Because the journey from “Ma” to “best friend” is one of life’s most beautiful transitions. And like Parle-G, it’s a bond of a lifetime.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Parle-G (@officialparleg)

     

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