ITV

Category: Ad Campaigns

  • Axis Bank launches ‘Dil Se Open Celebrations’ with festive discounts

    Axis Bank launches ‘Dil Se Open Celebrations’ with festive discounts

    Mumbai: Axis Bank, one of India’s leading private sector banks, has launched its ‘Dil Se Open Celebrations’ festive campaign, offering exciting discounts across e-commerce, lifestyle, electronics, travel, dining, and groceries for its cardholders. Through the Bank’s Grab Deals platform, customers can access additional cashback offers on over 50 top brands and Indian e-commerce platforms.

    Axis Bank cardholders can enjoy discounts of up to 25 per cent on leading brands across various categories. These include shopping partners such as Amazon, Flipkart, Max Fashion, and Myntra, as well as electronics from brands like Samsung, Xiaomi, and Reliance Digital. Luxury lifestyle products from COACH, HUGO BOSS, and Michael Kors are also available with these offers. Dining and grocery deals can be availed from partners such as Blinkit, EazyDiner, and Swiggy.

    For customers planning travel this season, instant savings are available through partners like Cleartrip, MakeMyTrip, and Yatra. Shoppers on Flipkart can enjoy an additional 5 per cent cashback on all purchases, while customers on Axis Bank’s Grab Deals platform can earn up to Rs. 3,000 cashback.

    The campaign will run until 6 October 2024, with the possibility of extension until Dussehra.

    In support of the campaign, Axis Bank will launch a multimedia initiative under its “achhai kabhi rukni nahi chahiye” narrative, promoting good deeds throughout the year, not just during festivals. The upcoming phase will focus on Navratri and Diwali, and introduce achh.ai, an AI-based portal to help customers find festive offers and inspire acts of goodness.

    Axis Bank, president & head of cards & payments, Sanjeev Moghe said, “We are excited to partner with some of the most esteemed brands this festive season to provide our customers with the best of options and offers. Our aim is to add to the festive fervour and joy with great deals and discounts across shopping, luxury lifestyle, travel, dining and grocery. We hope our customers really enjoy and make the most of the benefits – discounts, cashbacks etc. to have a memorable festive season.”

    https://grabdeals.axisbank.com/

    https://www.axisbank.com/grab-deals/online-offers?bankingchannel=Credit-Card

    https://www.youtube.com/playlist?list=PLfpiltb3lWvsVePgdBWTGWjZMajUjZFE3

  • CremTreat launches fun new campaign “Share Karne Ka Mann Kare, Aur Nahi Bhi”

    CremTreat launches fun new campaign “Share Karne Ka Mann Kare, Aur Nahi Bhi”

    Mumbai: Bimbo Bakeries India, a subsidiary of Grupo Bimbo, the world’s largest baked foods company, has launched its latest campaign for CremTreat, a flavoured-filled bun. The campaign, titled “Share Karne Ka Mann Kare, Aur Nahi Bhi,” playfully highlights the irresistible taste and softness of CremTreat that tempts one to keep it to themselves, but also share it. Created by a specialist digital agency, Saatchi Propagate India, the campaign aims to reach kids aged 12-15 and mothers, showcasing CremTreat as the perfect snack for any moment.

    At the heart of the campaign is a digital film that portrays a charming exchange between two kids, capturing their playful back-and-forth over sharing a CremTreat. This sweet dilemma perfectly illustrates the product’s allure in Bimbo Bakeries India’s Sweet Baked Goods range.

    Bimbo Bakeries India, senior director & head of marketing, Vikran Sabherwal expressed excitement over the campaign: “We are thrilled to launch this new campaign that beautifully captures the essence of CremTreat, one of our most popular baked goods. At Bimbo Bakeries India, our goal is to create memorable moments and connections with our young consumers for our prominent brands – Harvest Gold, Modern and Kitty. Saatchi Propagate’s creative vision and careful execution of this engaging digital film perfectly aligns with our objective of engaging with children and working mothers in a fun manner. We believe this playful and relatable campaign will not only strengthen CremTreat’s position as India’s favourite snack but also bring joy to our audience.”

    Saatchi Propagate India, senior creative director, Chetan Kapoor added, “”Share Karne Ka Mann Kare, Aur Nahi Bhi”  film brings alive the sweet conflict in a youngster’s mind regarding his prized CremTreat and his crush. It also shows the mischievous side of a young mind. I believe the insight of this film will enable it to connect not only with its intended audience but also with people across all demographics. Through it, we hope to bring a smile to their faces and build resonance in their minds.”

    Bimbo Bakeries India will promote the campaign across both television and digital platforms. The Digital Video Commercial (DVC) will air in seven languages—Hinglish, Malayalam, Kannada, Telugu, Tamil, Bengali, and Marathi—broadening CremTreat’s appeal across India. 

  • Simply Fresh launches #HarLadkiDurga campaign celebrating women’s strength

    Simply Fresh launches #HarLadkiDurga campaign celebrating women’s strength

    Mumbai: Simply Fresh, the flagship brand of BN Group, has launched its #HarLadkiDurga campaign in celebration of Durga Pooja. The video campaign reflects the core message that every woman embodies the spirit of Goddess Durga, representing strength and resilience. It encourages viewers to honour and respect the inner strength of women as they overcome life’s challenges.

    BN Group’s chief marketing officer Kiran Giradkar shared his thoughts on the campaign, stating, “Durga Pooja is a time to honour strength, courage, and resilience – qualities that every woman possesses. Through #HarLadkiDurga, we hope to inspire people to recognise and celebrate the goddess in every woman, respecting her dignity and integrity in all walks of life.”

    This campaign has been launched across social media reminding everyone of the powerful reflection of Maa Durga in every woman.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

     

     

  • Panasonic returns with #WelcomeToParenthood campaign

    Panasonic returns with #WelcomeToParenthood campaign

    Mumbai: Panasonic Life Solutions India has announced #WelcomeToParenthood campaign that celebrates the journey of young parents in India. This is the third edition of the brand’s flagship #WelcomeToAdulthood campaign. Building on the success of previous editions, the campaign is designed to resonate with the evolving life stages of the country’s young population. From first-time appliance buyers in the inaugural edition to the new-relationship journey explorers in the second, each edition has mirrored real-life progressions. The latest campaign curated in collaboration with The Scribbled Stories, poignantly portrays the relatable nostalgia, emotions, joys and challenges of young parents through captivating storytelling.

    Sharing her insights on the campaign, Panasonic Life Solutions India Head Corporate Communications and CSR Pooja Garg said, “India today is in the midst of a ‘youth bulge’, with its young population navigating through various life changes. Similar to stepping into adulthood, parenthood is an exciting phase, whether one is pet parent or a human parent. As we proudly launch the third edition of our #WelcomeToAdulthood campaign series, we’re thrilled to embark on a journey that celebrates the joys, addresses the challenges, and simplifies the lives of young parents in India. #WelcomeToParenthood is not just a campaign, it’s a promise to stand by these young adults in every step of their journey, making parenthood a little easier, one appliance at a time. This campaign was based on insights from a study we conducted on everyday life concerns of young Indian parents. We are excited to continue our partnership with The Scribbled Stories, as we look to match unique storytelling with our target audience. Fittingly, the 84% of their audience is aged between 18-34 years and almost 50% between 25-34 years.”

    Panasonic India Instagram handle and The Scribbled Stories Instagram handle.
     

  • Movado Group unveils new campaign for Calvin Klein watches

    Movado Group unveils new campaign for Calvin Klein watches

    Mumbai: Movado Group has unveils the Fall 2024 campaign for Calvin Klein watches starring model Disha Patani. Directed and shot by Stas Komarovski, the campaign spotlights the new collection’s sleek and minimalist timepieces.

    “It’s always a pleasure connecting with the Calvin Klein team for these campaigns,” said Disha Patani. “I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products. I love this season’s watches – they are bold yet delicate and add polished style to any outfit.”

    “We are proud to continue the relationship with Disha for our new seasonal watch campaign. She effortlessly blends contemporary fashion with classic beauty,” said Movado Group’s global general manager, Calvin Klein watches and jewelry, Caterina Miduri. “Her energy and confidence brings our Fall 2024 watch collection to life as her presence in the campaign perfectly mirrors the bold personality and sensuality of our timepieces.”

    In the campaign, Disha showcases new timepieces that reflect Calvin Klein’s modern aesthetic. The CK Pulse watch features a geometric-inspired case and a minimalistic sunray dial with a mesh bracelet, creating a contemporary silhouette. The Twisted Bezel watch includes crystal embellishments and an emerald green sunray dial for contrast. The Gleam watch has a soft gray sunray dial and a coin-edge texture on its rose gold bezel, which extends down the center of its sculpted bracelet links.

  • Global campaign to engage youth in concluded UN’s Summit of the future

    Global campaign to engage youth in concluded UN’s Summit of the future

    Mumbai: The United Nations Foundation recently launched Once Upon a Future, a global campaign calling on young people to engage in the Summit of the Future and join the millions of people worldwide taking action for our common future.

    Hosted by the United Nations, the first-of-its-kind Summit brought decision-makers together with civil society and young people to reset and reboot global cooperation to better manage the risks and opportunities of the 21st century.

    Once Upon a Future highlighted the stakes of the Summit for Gen Z and future generations, and amplified their calls for leaders to agree on the Pact for the Future — a new agreement that would strengthen the multilateral system to better help countries think, plan, and act for the future. The Pact addresses important issues ranging from peace and security to digital cooperation, to how we finance our development goals and better deliver for generations to come.

    The Once Upon a Future campaign aimed to swap doom and gloom for optimism and hope for a better future, by asking the simple, yet powerful question: “What if we get it right?” Developed in partnership with award-winning creative agency Droga5, Once Upon a Future went beyond traditional tactics to create a compelling narrative designed specifically to engage a young, global audience. In addition to highlighting the voices and expectations of young people, the campaign also encouraged people to take small actions in their daily lives to help build a better future for all through the ActNow platform.

    Once Upon a Future campaign utilised a suite of eye-catching graphics, animations, and video content to drive awareness and understanding around the Summit and its outcomes. Once Upon a Future puts young people at the centre, elevating their expectations and aspirations through user-generated content.

    To engage young people — especially Gen Z — the centrepiece of the campaign was a youth-centric broadcast of the Summit developed in partnership with Droga 5 and produced by Tim Bierbaum and 1stAveMachine that premiered on YouTube. The broadcast unpacked the Summit and Pact for the Future so that it is both educational and entertaining for a young audience by featuring creators and content they care about — meeting them where they are. Hosted by Lea’h Sampson and Hallie Haas, the Broadcast also featured Heidi Becker, Felipe Neto, Dan Rosen, Pooja Tripathi, and Liah Yoo alongside other creators and UN experts.

    “The Summit of the Future may be taking place in New York, but everyone has a stake in this,” said UN Foundation President and CEO Elizabeth Cousens. “When we imagine our world in 10, 50, or 100 years it’s clear: the future belongs to young people and the generations that follow. They have the biggest stake in this Summit and that is why we launched this campaign: to help bring the Summit to them.”

    “In a world facing obstacles, it’s time for bold action,” said UN Foundation chief communications & marketing officer David Ohana. “Working closely with the UN we are determined to not only raise awareness but also drive lasting change — through exciting, thought-provoking and unconventional approaches.”

  • Ashwin Sheth Group’s Rs 12 crore giveaway offers 4 flats, EVs & more

    Ashwin Sheth Group’s Rs 12 crore giveaway offers 4 flats, EVs & more

    Mumbai: Ushering in the festive season with grandeur, Ashwin Sheth Group (ASG), a real estate, is launching its most exciting campaign yet— ‘Kismat ki Chaabi’, designed to celebrate the festive fervour of Durga Puja, Navratri and Diwali (it will run until Diwali). In this unique initiative, ASG will distribute 10,000 keys, from which 4 lucky keys will unlock four 2BHK flats and others will unlock extraordinary prizes, including MG Windsor EVs, Bose Home Theatre Systems, return tickets to Amsterdam, and iPhone 16 units. With assured rewards exceeding Rs 12 crores, ‘Kismat ki Chaabi’ is truly a game-changer in the Indian real estate market.

    The four grand prizes, consisting of 2BHK homes, will be awarded to winners across the following premium ASG projects: Sheth Avalon in Thane, Montana in Mulund, Sheth Zuri in Thane, and Edmont Aurelia in Kandivali. But that’s not all—participants also stand a chance to win luxury MG Windsor EVs, top-of-the-line Bose Home Theatre Systems, dream vacations, and much more. With each key unlocking potential life-changing rewards, ‘Kismat ki Chaabi’ is not just a campaign but an opportunity for customers to secure both homes and fortunes.

    Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari said: “The ‘Kismat ki Chaabi’ campaign reflects our commitment to delivering more than just homes; we want to create moments of joy and excitement for our customers. This initiative goes beyond traditional real estate offers by incorporating life-changing rewards, aligning with the festive spirit of celebration and prosperity. We believe that in every key lies the potential to unlock not only a new home but also a new chapter of happiness for our customers.”

    Distribution Venues – A Celebration of Culture & Community: The ‘Kismat ki Chaabi’ keys will be handed out at five prestigious Durga Puja and Navratri celebrations across Mumbai & Thane, and 2 of the most prominent malls at these locations, fostering a strong bond with the city’s vibrant cultural spirit:

    . Thakur Village Bengali Association (Kandivali) during Durga Puja 2024

    .   Powai Bengali Welfare Association at Times Powai Sarvajanik Durgotsav 2024

     .  Krishti Durgotsav at Whispering Palms Lokhandwala, Kandivali

    .   Bandhan Durga Puja in Mira Road

     .  During Navratri 2024 at Whispering Palms

     .  Growel’s Mall, Kandivali & Viviana Mall, Thane

    Big Wins, Bigger Smiles: Lucky winners can look forward to:

     .  4 Free 2BHK Apartments across prime ASG projects

     .  4 MG Windsor EVs

     .  12 Bose Home Theatre Systems

    .   Return tickets to Amsterdam for 22 lucky couples

     .  60 iPhone 16 Units

    Get ready to unlock your future with Ashwin Sheth Group’s ‘Kismat ki Chaabi’—because your dream home, and perhaps so much more, could be just one key away.

  • Ananya Panday speaks korean in Too Yumm’s K-Bomb Ramen campaign!

    Ananya Panday speaks korean in Too Yumm’s K-Bomb Ramen campaign!

    Mumbai: Bottomline Media, a global integrated marketing and talent management firm has once again showcased its creative prowess by bringing together Indian actress Ananya Panday and Too Yumm!, the innovative snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group to introduce their best selling product range, K-Bomb Ramen.

    A standout element of the campaign is Ananya speaking in Korean, a first for an Indian actor in a digital campaign. This unique feature not only adds authenticity but also reinforces the product’s essence- highlighting the comparison of the hotness of the food. The seamless blend of K-Bomb Ramen’s bold flavours with Ananya’s lively persona has resulted in a captivating and memorable video, setting a new benchmark for brand narrative.

    Leading the entire campaign, Bottomline Media oversaw every aspect from conceptualization to scriptwriting, production, and execution. The agency’s comprehensive 360-degree approach ensured that the brand’s vision was brought to life with precision and creativity, resulting in a cohesive and innovative campaign that stands out in the market.

    “Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!’s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way,” quoted  Bottomline Media Pvt Ltd managing director and founder Tanaaz Bhatia.

    “We’re thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted the campaign to leave an effect of the flavours through visual demonstration”, commented Too Yumm! vice president, marketing Yogesh Tewari

    Bottomline Media continues to redefine industry standards in creative brand collaborations, consistently producing campaigns that not only capture attention but leave a lasting impact. Their expertise in driving innovation from concept to execution reinforces their position as industry leaders in crafting powerful and resonant brand partnerships.

  • Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Mumbai: Club FM, Kerala’s radio station, launched the ‘Club FM Bucketlist Challenge’ for World Heart Day, focusing on the rise in heart attacks among people under 40, where 25 per cent of cases occur in this age group. The campaign aimed to raise awareness about heart health while engaging listeners.

    For two days, RJs across six Club FM stations asked listeners, “What’s on your bucket list before turning 40?” Callers shared goals like traveling, buying homes, starting businesses, and pursuing creative passions. On World Heart Day, RJs revisited these conversations, urging listeners to add heart health to their bucket lists, with the message: “Don’t just chase your dreams—take care of your heart, too.”

    Club FM partnered with hospitals in Kerala, where cardiologists provided expert advice, emphasising the importance of regular check-ups and healthy living. The campaign extended to social media with RJs conducting vox pop interviews, meeting listeners in person to discuss their bucket lists, and highlighting heart health as a vital goal.

    Additionally, Club FM hosted a live CPR demonstration at a Kannur mall, showing how to respond during a heart attack. The performance highlighted the need for quick action and proper CPR techniques, delivering a strong message on heart health and emergency response.

    https://www.facebook.com/share/v/uWbzipVEyZRWeQxi/?mibextid=O563ZM

     

     

    For advertisers and clients, this campaign was yet another example of how Club FM consistently brings fresh, topical, and socially relevant content to its listeners, making it a powerful platform for brands to connect with their audiences memorably.

    Club FM extended its heartfelt thanks to Kerala’s hospital groups: Apollo Adlux, Lifeline, Neyyar Medicity, KIMS Sreechand, and Aster MIMS, for partnering with them this heart day.

  • 14th Laadli Media Awards honours 14 South Asia and 42 national gender sensitivity winners

    14th Laadli Media Awards honours 14 South Asia and 42 national gender sensitivity winners

    Mumbai: The Laadli Media & Advertising Awards for gender sensitivity 2024  will recognize 42 stellar contributions in the media, literature, cinema and advertising space across India and 14 journalists from seven South Asian nations on 9  October 2024. The event will happen at the Tata Theatre, NCPA, Mumbai, from 6 pm onwards.

    The Laadli Media and Advertising Awards for gender sensitivity celebrate the media’s role in shaping perceptions towards gender, aiming for a fairer society. Apart from India, the fourth edition of the South Asia Awards covers Pakistan, Afghanistan, Sri Lanka, Nepal, Bhutan,  Bangladesh and Maldives.

    These awards are an initiative of Population First, a Mumbai-based social impact organization that has been working for over two decades to promote gender sensitivity in media nationwide.  Following a successful collaboration over the past several years, the initiative is once again being supported by UNFPA. Our collaborating partners for this edition are South Asian Women in Media  (SAWM). We are also joined by NCPA, Madison Outdoor Media, Manifest and Social Samosa as our cause partners.

    UNFPA  executive director Dr Natalia Kanem and renowned actor Ratna Pathak Shah will chair the evening.  

    UNFPA India’s representative Andrea Wojnar, reflected on the significance of the Laadli  Awards, stating, “Laadli, a form of endearment, is now a name that has grown to be recognised as a touchstone for gender sensitivity in media. Laadli has made media and communication  professionals retell their stories from a gender perspective and enabled them to challenge  discriminatory norms and stereotypes in their work.”

    The ex-CEO and current trustee of Population First, Dr A.L. Sharada shared, “These awards are an acknowledgement of the dedication and passion shown by the journalists and content creators in literature, advertising, films, and OTT platforms awarded at the (SALMAAGS). We  hope that such influential, ethical and sensitive journalism will continue in the face of the current  landscape driven by outside influence.”

    Current director Yogesh Pawar said, ” In my 30-year journalism stint I’ve seen a lot of exceptional work but what these awards aim to recognize and celebrate stands out. I feel proud to belong to a fraternity which includes the 10 exceptional awardees nationwide and the 14 South  Asian journalists.”  

    The esteemed Laadli of the Century Award will be presented to Dr Armaity Desai and the Laadli  Lifetime Achievement Award will be presented to Bachi Karkaria. Hetall Dedhhia will receive the  Laadli Woman Behind the Screen Award, while Advocate Vrinda Grover will be honoured with the  Laadli Gender Champion Award.

    The event will also confer special Laadli awards to mark UNFPA completing 50 years in India.  These awardees include Dr Harjant Gill for Gender and Masculinity, Nidhi Jamwal for Gender &  Climate Solutions, Sheilu Sreenivasan for Gender & Ageing, Paromita Vohra for Gender & Youth  Power Unleashed, Anita Gurumurthy for Gender & Technology, and Bishakha Datta for Bodily  Autonomy.

    This year’s Film Awards for Gender Sensitivity will celebrate Kaathal – The Core, Laapataa Ladies,  and All We Imagine as Light. The web series Taali will also be recognised for its gender-sensitive narrative.

    The event will also feature a special performance of Sufi Kalaam | Songs of women by Radhika  Sood Nayak, Neil Mukherjee, and Vinayak Netke, adding a captivating musical dimension.

    The event promises to be a celebration of those who champion gender equality and drive meaningful change.