ITV

Category: Ad Campaigns

  • Style Baazar redefines festive fashion with its Pujo campaign

    Style Baazar redefines festive fashion with its Pujo campaign

    Mumbai: Style Baazar has launched a Durga Puja campaign. The digital campaign encourages audiences to embrace their unique fashion sense this pujo season within budget. Brand ambassador Mimi Chakraborty showcases ‘showstopper’ looks for the season.

    The campaign, #PujoiEbarIAmTheShowstopper, highlights the distinct styles of customers. Running from September to October, it has already gained significant engagement on the brand’s social media platforms, particularly among West Bengal audiences, where Durga Puja is primarily celebrated.

    Speaking about the new festive collection, Style Baazar CMO Siddhantt Khemani said, “While most fashion brands prioritize maximizing sales, our vision was to ensure that more customers feel like the showstopper in our exclusive festive collection. We wanted the campaign to truly connect with their dreams and desires of hoping to have all eyes on them this pujo season. Thanks to Team Pumpkin, our campaign vision has been perfectly captured through their execution.”

    The brand has partnered with local influencers who shared their journeys of becoming showstoppers through their shopping experiences at Style Baazar stores. Each influencer aimed to embrace their inner showstopper by highlighting looks from Soshti to Dashami, impacting the fashion choices of audiences during the festive season.

    “Our primary goal as a creative team is to develop content that not only resonates with the deepest desires of our audience but also empowers them to express their style. So far, we’ve conducted successful vox pops, collaborations with influencers and content creators alongside quirky product showcase using innovative themes and vibrant music. We’ve also been tailoring our content to meet the specific preferences of Style Baazar’s regional audience by employing dark posting strategies in set regions that feature material in their respective languages,” shared Team Pumpkin, Kolkata business head Rashi Garodia.

    The campaign has effectively expanded Style Baazar’s audience and increased online engagement. It has also driven significant footfall to Style Baazar stores across India.

  • Nikon India launches ‘Amaar Pujo’ campaign

    Nikon India launches ‘Amaar Pujo’ campaign

    Mumbai: Nikon India a 100 per cent subsidiary of Nikon Corp, is excited to announce the launch of the ‘Amaar Pujo with Nikon’ campaign, from 1 October to 13 October 2024. This campaign is designed to capture the essence of Durga Puja, a cherished festival, celebrated with great fervour and devotion, especially in Bengal and other eastern parts of the country. Whether you’re pandal hopping, savouring delicious bhog, showcasing your festive wardrobe, or performing on stage, Nikon will preserve every special moment of your unique Pujo experience.

    To enhance your Durga Puja celebrations, simply register your Nikon camera or lens on the My Nikon App to unlock exclusive perks. Register your Mirrorless Z series Camera or Lenses, purchased between 1 October 2024, and 31 November 2024, on the My Nikon App and enjoy an extended 6-month service warranty!

    Nikon India managing director Sajjan Kumar said, “Durga Puja is a celebration of devotion, culture, and personal expression. At Nikon, we aim to elevate our customers’ experience by providing them with advanced imaging technology to capture these vibrant and emotional moments. The ‘Amaar Pujo with Nikon’ campaign celebrates the uniqueness of everyone’s Pujo journey, allowing them to preserve their cherished memories with clarity and brilliance.”

    Durga Puja is a time when communities come together to honour the Goddess Durga, and individuals express their joy in various ways– from intricate pandal decorations and cultural performances to displaying the finest festive fashion. Nikon’s campaign focuses on encouraging users to capture these colourful and diverse moments using Nikon’s extensive collection of mirrorless and DSLR cameras, including the latest Nikon Z6III.

    Consumers can enjoy cashback, and discount offers of up to Rs 30,000 on select Nikon models, with easy EMI options available. The cashback offer is valid from 1 October till further notice. 

  • Blue Heaven launches ‘Har Look Mein Surprise’ campaign featuring Radhikka Madan

    Blue Heaven launches ‘Har Look Mein Surprise’ campaign featuring Radhikka Madan

    Mumbai: Indian beauty brand – Blue Heaven has launched its campaign, ‘Har Look Mein Surprise’, featuring actor Radhikka Madan to target confident youth and celebrate the freedom to reinvent beauty.

    Madan, reflecting the brand’s mission, shared, “I’m delighted to partner with an Indian home-grown brand. Blue Heaven has been consistently surprising its consumers over the years and I was equally surprised to see the evolution of the brand I had grown up with. I’ve definitely found many new vanity favourites and I hope the audiences also get as much joy in creating surprising looks with these makeup products as I did.”

    Jayanti Choudhury noted, “Her journey from television to becoming a leading Bollywood star reflects our own path of evolution. Much like Radhikka, who continuously surprises her fans by exploring diverse roles and delivering captivating performances, Blue Heaven is committed to innovation. We consistently bring the latest trends and high-quality beauty products across various categories, delighting our consumers with every new creation.”

    The campaign, conceptualised by WondrLab India, engages youth culture through personal expression and experimentation. The featured love duo two-in-one lipstick & lip colour offers 24 shades for unique looks.

    Amit Akali, CCO & co-founder of Wondrlab India, explained, “How does a legacy brand continue to be relevant and resilient in today’s day and age? The only answer can be reinventing itself in a way that keeps surprising. Hence, our latest work with Blue Heaven celebrates the pleasantly surprising moments in life. The aim was to craft two compelling stories that present Blue Heaven as the makeup brand of choice meant for experimentative young people.”

    Blue Heaven will also be the official beauty sponsor of Bigg Boss season 18. Available in over one lakh retail outlets and on major e-commerce platforms, Blue Heaven emphasizes quality and affordability.

  • Hyundai Motor India launches ‘Super Delight Days’ campaign

    Hyundai Motor India launches ‘Super Delight Days’ campaign

    Mumbai: Hyundai Motor India has launched its festive campaign ‘Hyundai Super Delight Days’, aimed at bringing families together for celebration. The campaign offers customer benefits of up to Rs 80,629 on the Hyundai Venue, Rs 58,000 on the Hyundai Grand i10 Nios, Rs 42,972 on the Hyundai Exter, and Rs 55,000 on the Hyundai i20, enhancing the festive season for Hyundai customers.

    Speaking about the campaign, Hyundai Motor India whole-time director & chief operating officer Tarun Garg said, “This festive season, HMIL invites customers to embark on a journey filled with happiness, excitement, and cherished memories. We are thrilled to launch the Hyundai super delight days campaign, a perfect way to engage with our customers during this festive season. The campaign reflects the deep-rooted emotional connections our customers share with their vehicles, especially during festivals when purchasing a new car is considered auspicious. With this campaign, we want to make every visit to our showroom an exciting and joyous experience. To make the celebrations even more delightful, we have introduced new models and variants and are offering exclusive festive benefits across our range of cars, helping customers drive home their favorite Hyundai.”

    The campaign film highlights the excitement of discovering offers and sharing moments with loved ones. Featuring families visiting Hyundai showrooms, it shows how each purchase contributes to their festive celebrations. Hyundai super delight days is being promoted in HMIL showrooms nationwide, encouraging customers to enjoy the benefits of owning a Hyundai, along with special offers.

    HMIL vehicles are equipped with safety, connectivity, comfort, and advanced features, ensuring a satisfying ownership experience. As of October 2024, HMIL’s extensive network includes 1,388 sales touchpoints and 1,580 service points across the country, ready to ensure timely deliveries of Hyundai cars during this festive season.

  • Digi Yatra launches d-KYC campaign

    Digi Yatra launches d-KYC campaign

    Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled ‘Don’t Know Your Customer,’ emphasizes Digi Yatra’s commitment to meeting customer needs without storing their personal information. In an era of data breaches, Digi Yatra sets a standard for secure data management.

    Digi Yatra operates on SSI principles and adheres to world wide web consortium (W3C) standards, utilising verifiable credentials (VCs), decentralized identifiers (DIDs), and distributed ledger technology (DLT) to ensure travelers maintain control over their personal data. Sensitive information is securely deleted within 24 hours of departure, following global data protection standards.

    The marketing strategy encourages user engagement through social media with hashtags like #DontKnowYourCustomer and #DigiYatra, along with video testimonials from satisfied customers and infographics highlighting the app’s privacy features and benefits, establishing Digi Yatra as a travel companion.

    Digi Yatra Foundation CEO Suresh Khadakbhavi said, “Our primary goal is to make travel seamless and hassle-free, while ensuring that users feel confident and secure about using our app. The launch of this campaign represents a major step forward as we prepare for our future growth. With ambitious expansion plans ahead, we are dedicated to reaching a wider audience educating our users about Digi Yatra’s Privacy By Design approach, which ensures the safety and reliability of our services”.

    With 6.4 million app users and operations spanning 24 locations across India, Digi Yatra continues to emphasise the importance of trust, offering travellers an ecosystem where convenience and privacy are equally prioritised.

  • Piramal Finance launches its campaign’s second phase

    Piramal Finance launches its campaign’s second phase

    Mumbai: Piramal Enterprises’ subsidiary Piramal Capital & Housing Finance has announced the launch of the second phase of its campaign ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’. This initiative aims to empower underserved customers in Bharat by providing access to formal credit. Building on insights from the initial campaign, the new campaign celebrates the entrepreneurial spirit of customers, showcasing Piramal Finance’s scaled model to bring credit to the unserved customers of Bharat.

    The campaign showcases two individuals, a rickshaw driver and a sugarcane juice vendor, who demonstrate entrepreneurship, progress, and honesty. The rickshaw driver pauses his meter at a gas station to avoid overcharging, while the juice vendor serves a full quantity without adding ice. Both highlight their challenges as unserved individuals. Piramal Finance steps in, empowering customers to approach them confidently as long as they have a thriving business or employment and good intent.

    With the tagline “Aaiye Baat Karte Hain,” the campaign invites underserved customers to connect with Piramal Finance and encourages them to explore their financial options without hesitation.  The ads will be available in Hindi, Gujarati, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada.

    Piramal Capital & Housing Finance MD Jairam Sridharan said, “The second phase of our campaign reinforces our unwavering commitment to serve the underserved and unserved segments, focusing on individuals who demonstrate clear intent and potential. The response to our inaugural campaign was phenomenal, evident in our consistent growth. This new initiative takes our efforts a step further in the customer journey, addressing the unique challenges faced by those who perceive themselves as credit unworthy. We aim to change that narrative, reinforcing our role as an integral part of our customers’ journeys and their moments of connection with our brand. As we expand our products and solutions portfolio, branch network, and deepen our presence in non-metro markets, we remain focused on driving economic progress and unlocking value for our customers.”

    Piramal Capital & Housing Finance head of marketing Arvind Iyer said, “‘Aaiye Baat Karte Hain’ is an open gesture inviting customers advancing in their lives to discuss their financial aspirations with us. We aim to help them navigate their journey towards accessing financial resources. This new campaign represents the next phase in the evolution of Piramal Finance’s brand promise of ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai.’ We remain committed as a lender to creating a more inclusive financial ecosystem for underserved individuals across India. We aim to reassure potential customers that we assess their needs fairly and transparently, fostering relationships built on the foundation of trust and support.”

    The Womb’s planner and founding partner Kawal Shoor said, “Achchi Neeyat was a clarion call we conceived for Piramal Finance last year. Early success and research showed that, in Piramal Finance, the underserved now saw someone who really was for them. Now was the time to extend a hand further and actively invite them in with ‘Aaiye Baat Karte Hain’. Market studies had shown that budget Bharat have been rebuffed for too long by the organised loans industry, and they’re used to hearing ‘no’ all too often. With ‘Aaiye Baat Karte Hain’ we want to make the ‘Neeyat’ proposition come alive even more compellingly, as also to make them feel valued, and included.”

    The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches.

  • Puma India unveils ‘You need balls’ campaign

    Puma India unveils ‘You need balls’ campaign

    Mumbai: In a daring move to redefine perceptions, ahead of the women’s key cricketing season, sports brand Puma India launched a bold campaign with – Harmanpreet Kaur and Richa Ghosh, amongst others – as true gamers. Giving a fresh spin to its iconic property, Cricket is everyone’s game, the sports brand executed a dynamic photoshoot with the ace cricketers, headlining — You need balls.

    The imagery captures the cricketers in bold poses and puts the spotlight on their record-breaking achievements. Apart from Harmanpreet and Richa, the photoshoot also features Sajana Sajeevan, Hemalatha Dayalan, and Asha Sobhana.

    Commenting on the campaign, Harmanpreet Kaur, captain of the Indian Cricket Team, & Puma ambassador, said, “There’s no denying that cricket has historically been a male-dominated sport, but we women are fiercely changing that perception. We’ve been on a mission to shift the narrative since Puma’s groundbreaking Cricket is everyone’s game campaign, and this fresh take hits home as it reminds everyone of what truly matters in cricket. Whether you’re batting, bowling, ‘keeping, or fielding, it’s all about balls. We’re here to change the conversation and show that true glory is earned ball-by-ball.”

    ●    It took 115 balls for ace captain Harmanpreet Kaur to stare down Australia and smash an unbeaten 171 runs, propelling an iconic win in 2017.

    ●    With only 29 balls, Richa Ghosh smashed her way to a record-breaking 64, becoming the highest-scoring wicketkeeper-batter, against UAE in 2024.

    ●    It took just 52 skillful balls for Asha Sobhana to make her mark, clinching a 4-wicket haul with a stunning 4/21 on her debut against South Africa in 2024.

    ●    Hemalatha Dayalan’s unbeaten 41 off 24 nail-biting balls led her team to victory over Bangladesh in 2024.

    ●    To clinch an unbeaten victory, Sajana Sajeevan needed only 1 ball for a match-winning six at Bengaluru, 2024.

    PUMA ambassador wicketkeeper-batter Richa Ghosh added, “Every ball in cricket presents a new challenge, and that’s what makes the game so exciting. Success is defined by how you handle each ball you face, every time you step onto the field. Whether you’re behind the stumps or at the crease, You need balls to ace the game. I am extremely happy to be a part of such a historic campaign with Puma.”

    With this campaign, Puma India shifts the conversation from tokenism and outdated notions of ‘balls’ to celebrating the grit, determination, and achievements of our cricketers. The sports brand has long been a strong advocate of how cricket is not just a gentlemen’s game and has been making significant efforts to shatter gender biases and champion women’s sports.

    Commenting on the occasion, Puma India managing director Karthik Balagopalan said: “At Puma India, we have been strongly advocating that Cricket is everyone’s game. Our new campaign powerfully accelerates this belief, headlined by our incredible cricketers Harmanpreet Kaur and Richa Ghosh. Sport is for all and we as a brand will continue to drive change and create inspiration for the future generation of athletes.”

    As a sports brand, Puma India has a dynamic roster of ambassadors that comprises globally renowned athletes, including para-shooter and double gold medallist Avani Lekhara, Paris 2024 bronze medallist Sarabjot Singh, national hockey team captain Salima Tete, boxing champ MC Mary Kom, cricket icons Virat Kohli and Mohammed Shami, promising Gen Z cricketers Riyan Parag and Nitish Kumar Reddy, 200m para world champion Simran Sharma, to the Royal Challengers Bangalore and Delhi Capitals teams.

  • BonKaso unveils ‘BonKaso Hota, To Yeh Nahin Hota’ campaign

    BonKaso unveils ‘BonKaso Hota, To Yeh Nahin Hota’ campaign

    Mumbai: BonKaso, a home essentials brand, has launched its latest campaign, ‘Bonkaso hota, toh yeh nahin hota,’ with a series of engaging digital films. This campaign marks a significant step in BonKaso’s brand-building strategy as it aims to expand its D2C footprint.

    The campaign has been developed by Tonic Worldwide, which recently won the brand’s integrated digital marketing mandate, and is being handled out of the Bangalore office. The campaign’s theme draws from their consumer insights, shaping Bonkaso’s unique positioning as a value-driven solution that works for the user, and works for the home.

    The campaign’s centerpiece is a series of films featuring a husband-wife duo navigating real-life, relatable situations. The light-hearted and humorous narratives illustrate how Bonkaso’s products simplify everyday challenges, demonstrating the brand’s promise of adding value with functional utility.

    Tonic Worldwide co-founder and chief strategy officer Unmisha Bhatt expressed her views on the campaign launch, “We are thrilled to partner with BonKaso on their journey to becoming a household name in the home essentials space. Our goal is to showcase how BonKaso’s products seamlessly blend functionality and design, enhancing daily life and lifestyle. This campaign creates narratives that resonate with consumers, highlighting the value and joy BonKaso brings to homes. We’ve developed a comprehensive digital strategy, focusing on both brand awareness and consideration, leveraging content creators to amplify the products and proposition, while also integrating the e-commerce shopping festivals.”

    BonKaso business head Rehan Shaikh mentioned, “We are delighted to partner with Tonic Worldwide to drive the digital marketing campaign of our brand BonKaso. The campaign has been built around the problem-solving attribute of BonKaso, which enables our consumer to deal with everyday challenges faced in their home.”

    The campaign will be promoted across major social media and video platforms. This multi-channel approach aims to drive engagement and build a strong emotional connection with the audience, positioning Bonkaso as the go-to brand for home essentials.

  • ABP Ananda rolls out ‘Celebrate the Durgas’ campaign

    ABP Ananda rolls out ‘Celebrate the Durgas’ campaign

    Mumbai: This Durga Pujo, ABP Ananda is taking a bold step forward with the launch of its campaign “Celebrate the Durgas”. The initiative honours everyday women who embody the strength, courage and resilience of Maa Durga, celebrating their role in overcoming life’s challenges with grace and determination. Under the campaign tagline “Durga Pujo Maane Durgader Pujo” (Celebrate not just Durga Pujo, but all women who embody goddess Durga’s strength and power). ABP Ananda seeks to redefine the festival by celebrating the extraordinary contributions of these women.

    In a city that has recently faced challenges prompting reflection on women’s safety and empowerment, the campaign is dedicated to everyday women who, like the Goddess Durga, fight unseen and uncelebrated battles. By highlighting the urgent need for societal change, the campaign reminds us that Maa Durga’s legacy lives on in every woman who stands against injustice and navigates life’s challenges fearlessly. By recognising these women as “Everyday Durgas,” ABP Ananda aims to inspire viewers to celebrate the goddess and reflect on the strength and resilience of women in their communities.

    While the campaign is at the heart of this year’s ABP Ananda Sharad Ananda programming, it also features a diverse array of new and existing content that captures the essence of the festival. From insightful stories to light-hearted moments, the programming offers something for everyone, while remaining sensitive to current times. This year’s ABP Ananda Sharad Ananda is presented by Dear Government Lotteries, Fortune Refined Soyabean Oil, Tata Motors Winger, Jac Olivol, Nirma Beauty Soap, DavaIndia, Havells & Llyod; Co-powered by Madhukunj Agarbatti, Sister Nivedita University, Hint, Anmol Marie Plus Biscuits, Senco Gold & Diamonds, Oshea Herbals, Suruchi Spices, Wild Stone Code; and Partnered by Priyo Gopal Bishyoi, ShalimarCoconut Oil, Big Bull E-Vehicles. Digital Partner – ABP LIVE.

    Adding to the festivities, ABP Ananda’s popular reality game show, Paara e Paara e Serar Lodai 2024, has made a comeback. The 11-episode series, airing daily at 5:30 PM, features local Durga Pujo Committees from across the city competing in a fun-filled contest that celebrates community spirit. This year’s “Paara e Paara e Serar Lodai 2024” is presented by Benarasi Niketan; Co-powered by Secret Temptation and Basak Guinea Museum; Partnered by- Samata Co-operative Development Bank Ltd.; Special Partner is Manmohan Jadu Malom. The digital partner   is ABP LIVE.

    In addition, the channel has made a brand refresh toits Surakshar Puraskar IP as ABP Ananda Sarbojanin Purashkar, broadening its scope to include not only safety but also artistry, grandeur and the overall responsible celebration of Durga Pujo. The award, which will be given to the top Pujo Committees based on above criteria, aims to recognise the balance between creativity and community responsibility in this year’s festivities. This year’s Ananda Sarbojanin Pursashkar is Presented by Ambuja Cement; Co-Powered by – Secret Temptation, Shalimar’s Enriched Coconut Hair Oil, RR Kabel, AIS Windows & Glass, Nnoni, Sturlite; Partnered by – Duta Guromoshla, MPP Jewellers, Hero Motocorp; Digital Partner – ABP LIVE.

    Through the “Celebrate the Durgas” campaign, ABP Ananda encourages viewers to reflect on the true meaning of Durga Pujo. This year, the festival honours women as the true embodiments of Maa Durga in our daily lives. By highlighting their strength and resilience, ABP Ananda aims to inspire societal change and a collective commitment to empowerment and equality.

  • ITC Sunrise Spices’ launches ‘Spice Art Campaign’

    ITC Sunrise Spices’ launches ‘Spice Art Campaign’

    Mumbai – ITC’s Sunrise Spices has marked the onset of Durga Puja with the grand launch of its Sunrise Spice Art Campaign. This unique initiative aims to honor womanhood through captivating art and performances at the Sunrise 66 Palli puja mandap.

    The centerpiece of this year’s festivities is a stunning spice art installation, featuring a breathtaking 30-foot-tall mortar and pestle, visually pouring spices from a Sunrise-branded jar. This striking entrance draws visitors into a world of the rich heritage of Sunrise spices where it pays tribute to women’s strength and grace. At the heart of the festivities was a special performance featuring two songs: “Sunrise Durgotinashini,” admiring women’s inner strength & valour, and “Sunrise Dashabhuja,” reflecting the spirit of “Ghore Ghore Durga”.

    Sunrise Spices business head Piyush Mishra expressed his enthusiasm for the campaign: “Durga Puja is the most awaited festival in the east and Sunrise being synonymous with the food and culture of the state, we wanted to depict the strength of womanhood while honouring the beauty of our cultural heritage. During this festive season, we invite everyone to experience and honour the creative art portraying the legacy of Sunrise to support women empowerment. Our goal is to reach every home and inspire joy through the magic of spices and art.”

    Bengal television actress Trina Saha Bhattacharya in Bengal said, “I am glad to be a part of Sunrise Durga Puja once again, as we gather to honor the strength and resilience of women through the Sunrise Spice Art Campaign. Sunrise Spices has always been close to my heart because of their continuous efforts to inspire women to excel in every aspect of life. During these festivities, the brand endeavours to embrace our cultural heritage which makes it truly special. It’s a privilege to join hands with a brand that values empowerment and creativity in such a meaningful way.”

    The Sunrise Spice Art Campaign also invites community participation through workshops across Bengal, encouraging individuals to create their own spice artworks. A highlight of the campaign was a stunning sculpture of a Bengali village woman made using Sunrise spices, crafted by National Award-winning sculptor Pritam Maity. This sculpture stood as a powerful tribute to the stories and strength of women in Bengal.

    The launch event today was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished event. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity made an impact in the heart and soul of every individual present during the event.