ITV

Category: Ad Campaigns

  • Asian Paints launches ‘Pragati Ke Rang’ with YouTube creators

    Asian Paints launches ‘Pragati Ke Rang’ with YouTube creators

    Mumbai: Asian Paints has unveiled ‘Pragati Ke Rang’, an inspiring content series that captures the essence of progress in rural India, aligning with the mission of NeoBharat latex paint. This series features transformative stories of YouTube creators and individuals from small towns, showcasing how they’ve contributed to India’s progress while using NeoBharat Paint to brighten community spaces.

    The series spotlights three YouTube creators who have made a real impact in their communities. Fitness creator Ankit Baiyanpuria, a National Creators Award winner from Sonipat, revitalises a local akhada with NeoBharat Paints, infusing vibrant murals that represent the dreams of young wrestlers. The second episode features Rajesh Rawani, a truck driver from Jamtara, who transforms a popular dhaba on NH-33 into a vibrant symbol of comfort and progress for truck drivers. Lastly, the third episode showcases Santosh Jadhav, known as Indian Farmer, revolutionising agriculture in Sangli by introducing modern farming practices and celebrating tech-savvy farmers through murals at the local Agricultural Produce Market Committee.

    Asian Paints MD and CEO, Amit Syngle commented on the series, saying, “At Asian Paints, we are dedicated to fostering growth and progress across India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratised the category further. Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures & adding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces. Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people and communities throughout the country.”

    The series, created in collaboration with Monk Entertainment and Next Narrative, reflects a collective commitment to uplifting rural India. Monk Entertainment CEO and co-founder, Viraj Sheth shared his enthusiasm, “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change. By collaborating with creators like Ankit Baiyanpuria and R Rajesh who resonate deeply with rural audiences, we’re able to bring forward stories that inspire and uplift while also showcasing the superior quality of Asian Paints NeoBharat.”

    Adding to this, Next Narrative’s founder, Mohit Jagtiani said, “YouTube serves as a vast and inclusive platform where creators can connect with their audiences in a genuine and impactful way. This rural content IP transcends traditional advertising; it’s about creating a show for Asian Paints from the ground up while simultaneously transforming community spaces in rural India. We are honoured to be part of this journey, contributing to meaningful progress, and fostering authentic connections.”

    This 3-part series not only celebrates NeoBharat latex paint’s superior quality but also reinforces the impact of colour in transforming spaces, lives, and communities. As it unfolds, ‘Pragati Ke Rang’ aims to inspire rural audiences and paint a brighter future for all.

  • Pepsi unveils its new logo with street art murals in Sri Lanka

    Pepsi unveils its new logo with street art murals in Sri Lanka

    Mumbai: Honouring its 125-year-long legacy, Pepsi, a brand that has been at the centre of global pop culture, unveiled its new identity in Sri Lanka today through its groundbreaking campaign, ‘Pepsi Street Kala’. The Pepsi Street Kala campaign represents a groundbreaking moment for the brand, introducing its revamped brand identity through public art for the first time globally. With 17 murals featured across the country, this initiative is an attempt to democratize art through dynamic experiences that invite public interaction and make art and culture more accessible.

    Pepsi celebrated this milestone with a spectacular launch event at the iconic Lotus Tower – South Asia’s tallest self-supported tower. The event brought its bold identity to life through immersive experiences, captivating the audience from start to finish. Media, influencers and individuals from the art community in Sri Lanka enjoyed a sensory feast, with the aura of Pepsi resonating throughout, showcasing the brand’s vibrant spirit. The highlight of the evening was the illumination of the Lotus Tower in Colombo with Pepsi’s new bold colours, transforming the city’s skyline.

    Speaking on the launch, PepsiCo associate director, area-countries region Anuj Goyal said, “Pepsi has consistently been at the forefront of youth culture and with this initiative, we are extending that dedication to the streets of Sri Lanka. The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street art with the ‘Pepsi® Street Kala’ campaign – enabling us to expand the horizons of visual narrative. The grand launch event, including the striking projection of our brand colours at the iconic Lotus Tower and the murals altogether, are a celebration of youth, creativity, and the spirit of Pepsi.”

    Talking about the murals, PepsiCo India & South Asia head of design Tanu Sinha said, “The ‘Pepsi Street Kala’ campaign is a vibrant celebration of art, culture, and the passions of the youth of Sri Lanka. Each mural was carefully designed to reflect the new brand identity while staying true to the unique ethos of Sri Lanka. We wanted to create artworks that not only capture the new logo of Pepsi but also democratize art and resonate with the audience, making each piece a symbol of shared creativity and connection.”

    Also commenting on the launch, Varun Beverages – Sri Lanka country head Sandeep Kumar also added, “We are excited to bring the ‘Pepsi® Street Kala’ campaign to life in Sri Lanka, showcasing the refreshed brand identity of Pepsi. This campaign and today’s event celebrate creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka. We’re proud to be part of this milestone that reflects the vibrant energy of Pepsi consumers while integrating public art experiences in their routine commute.”

    Flagship streets across Sri Lanka are featuring vibrant murals that celebrate Pepsi®’s refreshed identity and bold new logo. Strategically placed at iconic locations such as the Sri Lanka Tennis Association, Nawala, Welisara, and the railways stations at Kollupitiya, Wellawatte Rathmalana, and Bambalapitiya, the murals have become popular selfie spots for locals and travellers. These visually immersive artworks are renditions of how artists see Pepsi connecting with Sri Lanka’s youth, highlighting themes like food, music, dance, culture, and sports.

    Pepsi has brought together an eclectic mix of 90 budding artists, who have infused their creativity into this campaign. These talented individuals have helped create vibrant murals that reflect the boldness of Pepsi while celebrating Sri Lanka’s rich cultural heritage. Their month-long hard work now reflects on more than 8,000 square feet, showcasing a dynamic fusion of food, music, lifestyle, and sports—key elements that resonate with the country’s youth and make Pepsi® a brand that speaks to the heart of their experiences.

    The murals from the ‘Pepsi Street Kala’ campaign, will be on display for a limited period, offering both the public and tourists a chance to engage with the brand in a completely new way. Follow #PepsiStreetKala online to know more.

  • Manyavar unveils ‘Aap Kab Ban Rahe Hain Manyavar?’ campaign

    Manyavar unveils ‘Aap Kab Ban Rahe Hain Manyavar?’ campaign

    Mumbai: Manyavar, Indian brand in men’s wedding wear, has launched its new campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’. This campaign highlights the groom’s journey from boyhood to manhood, asking prospective grooms when they will become Manyavar.

    Shifting focus to grooms and their squads, Manyavar connects with today’s generation, making their journey to the big day memorable. The campaign emphasizes the groom’s style and emotional evolution as he embraces marriage, showcasing Manyavar’s wedding wear that blends tradition and craftsmanship.

    Through impactful moments, such as surprising friends with his appearance and forming emotional connections with his bride and mother-in-law, the campaign encourages viewers to reflect on when a man truly becomes a Manyavar.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Manyavar (@manyavar)

     

    Speaking about the campaign, Vedant Fashions chief revenue officer Vedant Modi said, “This campaign introduces a new heartfelt narrative for the brand, where being a Manyavar goes beyond wearing a sherwani—it’s about embracing thoughtfulness, responsibility, love, and respect. ‘Aap Kab Ban Rahe Hain Manyavar?’ invites grooms to reflect on their journey as they evolve into a new role and stage of their lives. Manyavar has always celebrated the various aspects of a wedding and the emotions that accompany it. With our new brand narrative, Manyavar reflects a man’s character, seamlessly blending style with authenticity while highlighting the meaningful journey of the groom on this special day.”

    The new campaign film has been conceptualised by –McCann Worldgroup India. McCann Worldgroup India chief creative officer Prasoon Joshi said, “This campaign uncovers the groom’s untold story- quite under explored in advertising. As he takes the leap, priorities shift, and perspectives change. This campaign lightheartedly explores a man’s transformation, revealing it through humorous and heartfelt moments of self-discovery on his journey to marriage.”

    The campaign beautifully captures the journey of a boy becoming a groom, inviting him to embrace and enjoy this exciting transformation with the question, “Aap kab ban rahe hain Manyavar?”

    Manyavar is solidifying its presence in the wedding industry. The brand also offers added conveniences such as video call appointments through its website. Additionally, customers in select cities can benefit from in-store personalized styling, making the shopping experience even more tailored and accessible.

  • Crocs builds on to the Indian festive fervour with its latest campaign

    Crocs builds on to the Indian festive fervour with its latest campaign

    Mumbai: Crocs, the global footwear icon known for its unmatched comfort and style, joyfully embraces the festive spirit with the launch of its ‘Share the Joy’ campaign, featuring rising Bollywood stars and #CrocsSquad members Vedang Raina and Rasha Thadani. Rooted in the festive spirit of togetherness and celebration, the campaign captures the magic of the season through a vibrant lens, blending the warmth of friendships, the excitement of traditions, and the joy of personal expression through Crocs and Jibbitz charms. By infusing festive moments with a bold, fresh take on fashion, Crocs invites everyone to step into the season with style, individuality, and boundless joy.

    In the campaign’s lively hero video, the cast lights up a festive house party with stylish fit checks, playful moments, spontaneous selfies and endless celebrations. Set to the catchy beats of “Gulzar” by Natania featuring Subhi, the video fuses tradition with spontaneity, encouraging everyone to embrace the essence of the season. Gen Z influencers like Riya Kohli, Pratiksha Shetty, and Joan Rai further amplify the festive joy, pairing Crocs and their unique Jibbitz with effortless charm, and proving that Crocs can elevate any style—whether it’s Indo-Western or traditional. This campaign captures the heart of the brand—bold, expressive, and full of spirit—reminding everyone that the festive season is about sharing moments, laughter, and personal style in a way that feels true to who you are.

    Crocs ROW & Hey Dude International marketing vice president Yann Le Bozec shared: “The festive season is such a special time in India- a wonderful celebration and an incredible expression of people’s joy, individuality, and connection. With our ‘Share the Joy’ campaign, we’re pushing the boundaries of festive fashion by encouraging audiences to playfully experiment, elevate and embrace their authentic style with Crocs. Our goal is to show how versatile Crocs can be, adding instant style and comfort to any outfit. With the addition of our Jibbitz™ charms, we aim to inspire others to create their vibrant looks while capturing the true spirit of celebration and self-expression.”

    Conceptualised and produced by Kulfi Collective, the campaign film is bold, fun, and full of personality- it seamlessly blends the familial charm with a youthful, energetic vibe, and embodies everything that makes Crocs unique.

    Kulfi Collective co-founder and chief creative officer Akshat Gupt said, “We wanted to capture the essence of the festive season in a way that celebrates both the warmth of tradition and the excitement of modern self-expression. The ‘Share the Joy’ campaign captures all this magic and fun while keeping the youthful and bold spirit of Crocs at its heart. We’re excited to have collaborated with Crocs again to showcase the brand as the ultimate accessory to express one’s unique style.”

    Having gone live on 9 October 2024, Crocs’ ‘Share the Joy’ campaign has been brought to life via an integrated campaign across social, digital, Retail and e-commerce channels.

    Crocs India encourages everyone to share their unfiltered festive moments using #ShareTheJoy and #FestiveWithCrocs. 

  • Oppo India celebrates Diwali with #VishwasKaDeep campaign and festive offers

    Oppo India celebrates Diwali with #VishwasKaDeep campaign and festive offers

    Mumbai: This Diwali, Oppo India ignites festive excitement with its #VishwasKaDeep campaign, which celebrates the spirit of trust and hope through a captivating brand film and digital experiences. The campaign, titled ‘Har Diwali Vishwas Ka Deep Jalati Hai’, explores diverse Diwali celebrations across India, uniting the nation under the common themes of trust and resilience.

    The ad film, which is live on Oppo India’s YouTube, Instagram, OTT platforms, and cinemas, takes viewers on a colorful journey through different regions of India. It begins in Rajasthan, showcasing a young man returning to Jodhpur amidst a fierce sandstorm, guided home by a Diwali lamp lit by his mother. The film beautifully captures the ‘Thar ki Diwali’, featuring Rajasthan’s traditional Kathputli art form. The journey continues to Himachal Pradesh, where Budhi Diwali, a month-late Diwali celebration, comes alive with midnight bonfires, Nati folk dances, and music. Finally, the film travels to Goa, where Narak Chaturdashi celebrations light up the skies with effigies of Narkasur being burnt at dawn to mark the beginning of Diwali festivities.

    To enhance the celebration, Oppo has launched an interactive microsite that allows users to explore Diwali traditions from various states like Delhi, Uttar Pradesh, Maharashtra, West Bengal, Assam, Karnataka, Kerala, and many more. Smartphone users can create their own AI-powered Diwali postcards to share with family and friends.

    The campaign also features Oppo’s latest smartphones—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—highlighting their durability and reliability in capturing cherished moments even in challenging conditions.

    “With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities,” said Oppo India, head of brand marketing, Karan Dua. “The sentiment of trust and resilience aligns with Oppo India’s commitment to delivering premium user experiences through durable and reliable smartphones.”

    Oppo is also spreading joy with its festive sale, ‘Pay 0, Worry 0, Win Rs 10 Lakh,’ which includes no-cost EMIs, zero down payment, zero processing fees, and instant cashback offers on Oppo smartphones like the Reno12 Pro 5G and F27 Pro+ 5G. The sale is available across Oppo retail stores, the Oppo e-store, Flipkart, and Amazon until 5th November 2024.

    Customers who purchase Oppo smartphones before 7th November 2024 will qualify for the ‘My Oppo Exclusive Raffle,’ where they stand a chance to win Rs 10 Lakh, Oppo Find N3 Flip foldable smartphones, Oppo Enco Buds2 TWS, Oppo Pads, and other exciting prizes.

    Customers can avail themselves of flexible payment plans with no-cost EMIs for up to 12 months and low-cost EMI options for up to 24 months on Oppo smartphones. Zero processing fee schemes are available for tenures of 6 to 9 months from finance partners such as Bajaj Finance, IDFC First Bank, HDB Finance, and others. Additionally, instant cashback of 10 per cent is available on EMI and non-EMI transactions with cards from banks including HDFC, ICICI, SBI, and Bank of Baroda.

  • Tanishq unveils its festive campaign ‘Nav-Raani’

    Tanishq unveils its festive campaign ‘Nav-Raani’

    Mumbai: Indian jewellery brand – Tanishq has launched its festive campaign ‘Nav-Raani’ with a film directed by international filmmaker Mira Nair, marking her first Indian TV commercial. Conceptualised by Lowe Lintas, the campaign celebrates modern women, portraying them as “queens” who embody grace, strength, and confidence.

    The Nav-Raani collection features intricately handcrafted jewellery, merging traditional designs with contemporary flair. Set against a Diwali backdrop, the film showcases women in festive moments, wearing the collection to enhance their elegance and power, reflecting their ability to balance family and professional life with ease.

    Tanishq CMO Pelki Tshering said, “This Diwali, we are excited to bring to you ‘Nav-Raani’ – royal jewellery for modern-day queens. In true Tanishq tradition, our campaign celebrates the brilliance of women who wear their grace, warmth, and elegance like a crown, effortlessly winning hearts and shining in every aspect of their lives. It reflects Tanishq’s enduring belief that every woman is a modern queen, deserving of jewels that mirror her inner beauty and strength. Through her deeply personal and nuanced storytelling, Mira captured the essence of Tanishq and modern royalty in a truly compelling manner.”

    Speaking about the campaign, Lowe Lintas president (creative) Vasudha Misra added, “The age of royalty may well have set in India, but if you look closely, you will still find many queens ruling, nurturing and expanding their kingdoms. These are the Nav-Raanis that Tanishq seeks to celebrate through this campaign. Queens who might not be at their resplendent best every day of the year. But come Diwali, she adorns herself with the jewels that befit her inner beauty and strength. The grand empress of cinema, Mira Nair, has infused each sequence with splendour of course, but also with a personal, intimate touch that makes each woman in the film, identifiable to every woman who’ll watch them.”

    Tanishq has consistently connected with women through campaigns that go beyond jewellery, reflecting their lives and stories. The latest campaign reinforces the brand’s belief that every woman is a queen, deserving of jewellery that reflects her strength and beauty. As Diwali approaches, Tanishq encourages women to embrace their inner Nav-Raani and adorn themselves with the season’s unique jewels.

  • Bajaj Lighting launches campaign to engage new-age consumers

    Bajaj Lighting launches campaign to engage new-age consumers

    Mumbai: Bajaj,  a leading lighting brand, has launched its latest campaign on “Built to Shine”. The campaign focuses on the brand’s unique ability to blend cutting-edge technology with aesthetic appeal, offering a versatile range of lighting solutions that cater to today’s consumers. Bajaj began its journey as a trusted lighting company back in 1938 and has reinvented its offerings to remain relevant to the dynamic landscape. Bringing over 80 years of generational expertise in lighting solutions, the brand’s latest campaign reaffirms its commitment to innovation while staying attuned to the evolving needs of modern consumers.

    Bajaj Lighting’s latest campaign bursts with youthful energy, showcasing the brand’s lighting expertise and commitment to its research and innovation. The film features a lively young woman dancing through her day, with every step and twirl triggering a unique lighting experience that perfectly matches her mood and movements. This reflects Bajaj’s “Built to Shine” philosophy which promises lighting solutions that adapt seamlessly to life’s dynamic flow. Highlighting an impressive range of products, the campaign includes motion-activated lights that brighten with every step to smart lamps with a 16-million-colour spectrum for customizable ambience, blending advanced technology with personal expression. When the power cuts, backup lighting ensures that the glow never fades, keeping your moments uninterrupted. Spanning TV, Digital, and connected TV channels this campaign showcases how Bajaj Lighting doesn’t just illuminate spaces—it elevates experiences.

    Commenting on the campaign, Head of advertising and brand management Devika Sachdev said, “With over eight decades of lighting expertise, Bajaj Lighting draws on its rich legacy to address the needs of today’s diverse consumers. Our campaign reflects this expertise, offering innovative solutions that appeal not only to the youth but to a broad spectrum of modern consumers. By offering aesthetic appeal with practical, energy-efficient technology, we aim to strengthen our brand’s presence across generations and reinforce our commitment to lighting solutions that enhance everyday living.”

    “Through this campaign, we wanted to highlight Bajaj Lighting’s ability to innovate while staying true to its legacy. By focusing on their brand promise ‘Built to Shine,’ we’ve strategically positioned the brand as not just a provider of lighting solutions, but as an enabler of elevated lifestyles for the modern consumer. This campaign not only reinforces Bajaj’s market leadership but also creates an emotional connection by integrating technology, aesthetics, and the promise of lasting quality,” said McCann’s creative director.

    Bajaj’s commitment to meaningful innovation is evident in products like Insect Shield, Eye Care Technology, and Smart Lighting solutions. These offerings add both functional and aesthetic value to consumers’ homes. Their LED lighting products not only reduce energy consumption but also support eco-friendly initiatives, making them a popular choice among environmentally conscious consumers. Many of these products come with BEE Star Ratings, further solidifying Bajaj’s role in driving sustainable innovation within the lighting industry.

  • Nickelodeon India delivered a stellar quarter with engaging educational campaigns

    Nickelodeon India delivered a stellar quarter with engaging educational campaigns

    Mumbai: Nickelodeon India concluded a remarkable July-September quarter with innovative, pan-India campaigns that touched the lives of kids across the country. Despite it being a non-festive quarter, the brand’s immersive engagements—from bustling cities to local communities ensured its presence wherever kids are. Through on-ground and digital campaigns, Nickelodeon reaffirmed its position as the ultimate destination for kids by consistently delivering moments of joy and learning.

    Nickelodeon’s ability to leverage key topical moments transformed special days into extraordinary experiences, sparking creativity and connection among kids across India. For Teacher’s Day, under the #FeatureYourTeacher campaign, Nicktoons Chikoo and Bunty visited Parvarish Special School and Ryan International School in Delhi, engaging kids and celebrating their mentors. On Friendship Day, Chikoo and Bunty brought excitement to Shrimad Rajchandra Divine Touch School in Ahmedabad, as part of the #ToastYourDost campaign. In Chennai, Nickelodeon partnered with Space Kidz India to offer an educational space exploration experience, led by Abhimanyu from Abhimanyu Ki Alien Family. Additionally, the release of the movie – Motu Patlu and Mission Kung Fu Kid saw Motu and Patlu delighting kids through interactive storytelling sessions and local tours in the city of Ahmedabad, blending entertainment with meaningful engagement.

    Commenting on Nick’s ability to engage kids across the board, Viacom18 business head of Kids TV Network Anu Sikka said, “At Nickelodeon, we aim to create experiences that do more than entertain—they inspire learning, growth, and joy. This quarter, we successfully deepened our engagement with kids through immersive experiences and collaborations that left a lasting impact. As we look ahead to the festive season, we are excited to continue partnering with brands and stakeholders, on both national and hyperlocal levels, to deliver enriching and meaningful value propositions.”

    This quarter also marked the expansion of Nickelodeon’s School Contact Program in key focus markets, engaging thousands of kids in schools through interactive and creative experiences. Nicktoons brought learning and laughter to kids, strengthening the brand’s on-ground presence.

    The success of these campaigns shines through in the growing number of sponsors and partners who have joined forces with Nickelodeon, driven by the brand’s deep connection with kids. Leading names such as Yipee, Complan, MamaEarth, Dr. Oetker, Babool, Kellogg’s, Ghadi, Huggies, Mammy Poko Pants, Ryan International School, Space Kidz India, and Shrimad Rajchandra Divinetouch, among others, have embraced Nickelodeon’s mission to provide value-driven entertainment that resonates with kids.

    Further underscoring Nickelodeon’s impact, its partnership with Fevicreate Idea Labs, Pidilite’s annual art and craft competition, recently earned the prestigious ANN Award for “Best Live Action Program” in the Kids’ category. This achievement highlights the brand’s leadership in delivering content that captivates and educates kids, both on and off-screen.

    Ryan International School principal Sheetal Labru said, “We’re thrilled to partner with Nick for this year’s Teacher’s Day celebration. The celebration brought a fresh and engaging approach to honouring educators, making the day truly memorable. The interactive activities, where students guided their teachers through fun challenges, showcased the special bond between them. We’re proud to see our students express their gratitude in such creative ways.”

    “At Shrimad Rajchandra Divinetouch, we are committed to creating a global community of purpose-driven individuals by delivering values through engaging and immersive formats. Our approach is to make learning enjoyable, impactful, and therefore, easy to internalise for young children. This Friendship’s Day, we’re thrilled to join hands with Nick to celebrate the special bond of friendship, combining our vision with a fun and memorable activity” Added, Shrimad Rajchandra Divinetouch trustee Sapna Shroff.

    Space Kidz India Founder and CEO Dr Srimathy Kesan said, “Here at Space Kidz India, our aim is to inspire and engage children in the wonders of space science and technology. We’re thrilled to collaborate with Nick, the pioneers in their space, where we aim to further ignite curiosity and encourage the next generation to reach for the stars. By combining entertainment with education, we hope to make learning about space accessible and exciting for children everywhere. Nick’s Abhimanyu is a prodigy in himself, it was a great experience having him at the centre, taking kids through his world.”

    As we approach the festive quarter, Nickelodeon is set to deliver more excitement and value to kids and brands alike. With major events lined up for Children’s Day, Diwali, Christmas, and New Year, the stage is set for grand-scale activations that will engage children across India. Brands have a unique opportunity to be part of these memorable experiences and connect with young audiences in impactful ways.

    Nickelodeon India continues to redefine kids’ entertainment by building meaningful, lasting connections across touchpoints. With thousands of kids engaged through on-ground experiences and innovative partnerships, the brand remains committed to delivering moments that spark imagination, foster learning, and create memories that stay with kids long after the fun is over.

  • The Body Shop launches ‘Spark A Change 2.0’ campaign

    The Body Shop launches ‘Spark A Change 2.0’ campaign

    Mumbai: The Body Shop has launched the second edition of its festive campaign “Spark A Change 2.0,” featuring actress Diana Penty and its fair trade partner, Plastics for Change. The campaign includes a video highlighting its mission.

    “Spark A Change 2.0” emphasizes festive gifting, where each purchase supports the livelihoods of marginalized communities in India.

    The video showcases Diana Penty enjoying The Body Shop products and Plastics for Change merchandise, encouraging viewers to celebrate with purpose.

    The Body Shop – Asia South chief brand officer Harmeet Singh stated,  “We’re elated to launch Spark A Change 2.0 campaign, that embraces the theme of giving and sharing the joy that reaches out far and beyond. This film amplifies the positive impact of our partnership with Plastics for Change, showcasing how businesses can drive meaningful change. Over the past five years, we’ve diverted millions of plastic bottles from landfills and empowered thousands of waste collectors, especially women, with improved income opportunities and market access. Our donation drive to provide e-tricycles further supports their efforts in a sustainable and eco-friendly way.”

    Diana Penty shared, “I’m proud to be part of the ‘Spark A Change’ initiative, which truly embodies the joy of giving. This year, celebrate Diwali with a touch of nature-inspired beauty products from The Body Shop and discover ethical gifts to share with your loved ones. Experience the magic of the festive season in-store and online, and support their Community Fair Trade partner, Plastics for Change, to help light up the lives of waste collectors who contribute to a cleaner planet.”

    As part of this campaign, The Body Shop is offering a range of CYO (create your own) and pre-packed gift boxes in festive shades, starting at Rs 695. In collaboration with Plastics for Change, the brand has also launched multi-purpose makeup pouches made from recycled plastic in two colors.

    These festive products and curated gift hampers are available for purchase at local outlets or online through the brand’s website.

  • Finolex Pipes celebrates Navratri with ‘Peedhiyan Badlengi, Parampara Nahi’ campaign

    Finolex Pipes celebrates Navratri with ‘Peedhiyan Badlengi, Parampara Nahi’ campaign

    Mumbai: Finolex Pipes and Fittings, India’s leading pipe brand, has launched its Navratri campaign, continuing the successful ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t) series. The campaign explores the rich diversity of Navratri celebrations across India through three captivating videos that bring cultural stories to life with AI-generated visuals.

    The first video of the series is already live, and the second video premieres today, 7 October 2024. The final video is set for release on 9 October 2024. The campaign invites viewers to engage by sharing their personal Navratri stories on Finolex’s social media platforms, fostering a deeper community connection.

    Finolex Pipes & Fittings, vice president of marketing and communications, Sumit Bhatia says, “Navratri embodies resilience, continuity, and unity – values that Finolex champions. Our visually stunning campaign not only honors enduring traditions but also invites audiences to connect with the festival’s essence in a modern and engaging way.”

    Finolex continues to lead with innovation, using AI to highlight how traditions evolve while maintaining their core significance. This campaign builds on the success of Finolex’s Ganesh Chaturthi initiative, reaffirming the brand’s commitment to celebrating timeless traditions.

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