ITV

Category: Ad Campaigns

  • Birla Opus Paints ropes in Vicky Kaushal & Rashmika Mandanna for new campaign

    Birla Opus Paints ropes in Vicky Kaushal & Rashmika Mandanna for new campaign

    Mumbai: After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group’s Grasim Industries, has now launched its latest campaign – ‘Naye Zamane ka Naya Paint’ i.e. ‘New Paint for the New era’. Conceptualised by Leo Burnett India, the film features two of India’s most loved actors – Vicky Kaushal and Rashmika Mandanna, as brand ambassadors talking about its unique and distinctive features and quality, along with veteran and versatile actors like Neena Gupta and Saurabh Shukla. The unique idea, stellar cast and strong conceptualisation is aimed towards making Birla Opus Paints “new” and “desirable”.

    The campaign will be amplified in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH, Print, and Radio to drive awareness and induce trials.

    Commenting on the campaign, Birla Opus Paints CEO Rakshit Hargave said – “With our new campaign, ‘Naye Zamane ka Naya Paint,’ which is getting launched this festive season, we highlight our product’s performance through a dynamic cast, blending the fresh energy of Vicky Kaushal and Rashmika Mandanna along with the timeless charm of Saurabh Shukla and Neena Gupta. We’re confident this campaign will deeply resonate with our consumers, showcasing our innovative and inspiring approach!”

    Indian actor Vicky Kaushal mentioned – “I’m thrilled to be a part of the Birla Opus Paints family and looking forward to spreading vibrancy and colours in the lives of consumers. The campaign is creatively brought to life through these films in a really differentiated manner. I had a lot of fun shooting the ad with veteran actor Saurabh Shukla whose improvisation during the shoot was a treat to watch.”

    Indian actress Rashmika Mandanna mentioned – “I believe one should evolve with changing times. The latest campaign by Birla Opus Paints is a reflection of my belief to make choices backed by facts and not following the general practice. I am happy to partner with Birla Opus as their ambassador and shooting the ad with Neena Ji was a great experience. I look forward to a great association with Birla Opus Paints.”

    Speaking about the campaign  Leo Burnett – South Asia chairman Rajdeepak Das said “We live in a world that’s constantly transforming, reshaping our homes, needs and perspectives. Our film featuring an ensemble cast brings an entertaining perspective of how while old school paints worked in the past, it’s time to embrace the next generation of paints which are meticulously designed to meet new India’s ever-changing needs.”

  • True Elements unveils new campaign

    True Elements unveils new campaign

    Mumbai:  True Elements, a subsidiary of Marico Ltd, has launched a fresh and engaging campaign with Indian cricket captain Rohit Sharma to launch his own brand of healthy breakfast and snacks – RS by True Elements. In an exciting and unprecedented collaboration, Indian cricket captain Rohit Sharma has joined forces with True Elements, to introduce a new sub-brand, RS by True Elements. This marks Rohit’s entry into the healthy breakfast and snack market, where he not only endorses but also co-creates a product line that bears his name and face on the packaging—a powerful symbol of trust and commitment.

    The campaign centers around Rohit Sharma, known as “The Hitman,” delivering an authentic, humorous, and viral-worthy message about True Elements’ commitment to healthy, 100% natural ingredients. By combining Rohit’s signature cool charisma with a viral “mic drop” moment, the film positions RS by True Elements as a brand with a serious focus on wholesome, real ingredients, backed by a superstar’s personal stamp of approval. This campaign comes right after the viral ‘Black Pack Chuno’ by True Elements launched in September.

    Rohit’s punchline reinforces that his face is on the pack because he truly believes in the product. His casual delivery of, “Back of pack maine pad liya…taaki aapko padna na pade” and the tagline “True Elements – Food with Hitman’s Guarantee” adds a layer of trust and credibility for consumers, reinforcing that the brand delivers on its promise of healthy, honest ingredients.

    True Elements co-founder & CEO Puru Gupta said “This collaboration comes at a time when the conversation around ingredient transparency and exaggerated marketing claims are heating up in India. True Elements has consistently led the way with honest ingredient declarations and no misleading claims. While an endorsement by Captain Rohit Sharma is a great validation, we have gone one step forward with this partnership, with Rohit launching his own line with us. It is probably the first time any food brand has attempted to license in a co-branded manner in India. So, while we sort out the back of pack for Rohit, he sorts out the front of pack for us! “

    The campaign aims to address the challenges associated with packaged health foods by demystifying them and promoting healthier eating habits among youth. It is set to roll out across digital platforms and social media, leveraging the viral appeal of the mic drop moment to drive widespread engagement.

    Fanboy Pictures founder & director Subodh Menon said, “When the True Elements team approached us for an end-to-end solution for a social-first campaign, we thought why not use it to our advantage and call out what all campaigns want to do – Go Viral! So, we thought of a series of films where Rohit goes to great lengths to make sure that our messages take off and goes viral. To add authenticity, we also cast Puru as the tough founder who has sky-high expectations for Rohit. Overall, it turned out to be a super fun project”

  • The Baker’s Dozen launches ‘The Truth We Knead’ campaign

    The Baker’s Dozen launches ‘The Truth We Knead’ campaign

    Mumbai: The Baker’s Dozen (TBD), an artisan bakery brand in India, has launched a new consumer awareness campaign called ‘The Truth We Knead’ in partnership with actress Soha Ali Khan. The campaign promotes transparency and quality in bakery products, emphasising the importance of using real ingredients without harmful additives.

    This collaboration marks TBD’s first celebrity partnership and aims to inspire consumers to make informed choices regarding bakery items. The campaign highlights the rising significance of bakery products in Indian households, particularly in tier one and tier two cities.

    As the festive season approaches, TBD expects a two to three times boost in sales for cakes and cookies, targeting ₹30-40 crore in sales during the October-December quarter.

    TBD co-founder & head chef Aditi Handa expressed excitement about the partnership, “We are incredibly excited to partner with Soha Ali Khan for ‘The Truth We Knead,’ marking a new chapter for our brand. This campaign reflects our dedication to always making products with real ingredients and using no nasties – values that are at the heart of everything we do. We’ve always admired Soha for her commitment to quality and authenticity, which perfectly aligned with what we wanted to communicate to our customers. Soha’s partnership amplifies our message and helps us reach more people who value authenticity and excellence in their food.”

    Talking about the association, Soha Ali Khan expressed, “I’m excited to join The Baker’s Dozen for their ‘The Truth We Knead’ campaign. As a consumer, I believe transparency and quality are essential in the products we choose. Partnering with an authentic brand like TBD perfectly aligns with my values and ideals. This campaign is a great initiative to educate people about the importance of knowing what’s in their food. I’m proud to be part of a movement that promotes honest and delicious bakery products.”

    The campaign includes a series of videos and content showcasing TBD’s commitment to ‘no nasties’ and quality products made with care.

  • Godrej L’Affaire launches campaign on workplace mental health

    Godrej L’Affaire launches campaign on workplace mental health

    Mumbai: This World Mental Health Day, Godrej L’Affaire presents a poignant campaign film that uncovers professionals’ often-overlooked mental health journeys. The film captures the emotional battles behind everyday achievements through relatable stories and light-hearted dialogue, emphasising the need for open conversations about mental health in the workplace.

    Success is often celebrated in corporate environments, but challenges remain hidden. Godrej L’Affaire aims to change this by highlighting the internal struggles of employees, from interns to managers, emphasizing the importance of open discussions about mental health. A research by Deloitte shows that 47 per cent of global employees face mental health issues at work.

    The campaign encourages professionals to share their experiences and seek support, promoting resources like counselling and peer support groups. The film underscores that every professional is managing their own emotional journey.

    Commenting on the campaign, Godrej Industries Group chief communications officer Sujit Patil said, “This campaign encourages organizations to foster an environment where individuals feel heard, supported, and have access to resources and teams they can approach when feeling low. Mental health issues in the workplace have become quite common, and there is always more to someone’s story than meets the eye. Companies should endeavor to create a culture of support to ensure the well-being of all.”

  • Hashtag Orange unveils brand film for Loyka almond brittle gold

    Hashtag Orange unveils brand film for Loyka almond brittle gold

    Mumbai: Hashtag Orange, an integrated marketing agency has partnered with Loyka, a gourmet chocolate and nut-based delicacy brand, to craft their first-ever brand film. In addition to creating the film, Hashtag Orange will also helm its promotion, ensuring a comprehensive media push across multiple channels to maximise reach and engagement. The agency won this project following a competitive multi-agency pitch.

    The launch brand film aims to enhance the gourmet delicacy brand’s presence in the competitive food and beverage sector.

    Owned by August Assortments, Loyka has made a name for itself with its decadent nut-based chocolate treats. Over the past six years, the gourmet confectioner has seen remarkable growth fueled by their desire to bring these delightful creations to a wider audience, swiftly winning the hearts of consumers all around.

    Rooted in the joy of indulgence, the ad-film, conceptualised by Hashtag Orange, illustrates how Loyka’s signature product, the Almond Brittle Gold brings people together, adding a generous dollop of happy taste to all kinds of occasions. Timed perfectly for the festive season, Hashtag Orange’s creative vision establishes the Almond Brittle Gold as not just an indulgent treat, but also a symbol that reflects celebration, connection and the charm of shared moments.

    Speaking about the experience, Hashtag Orange founder Mukesh Vij said, “We’re excited to embark on this journey with Loyka, bringing their passion for gourmet delicacies to the forefront. This film beautifully captures the magic of indulgence. We’re confident that this collaboration will set a new standard in the category.”

    Hashtag Orange regional and creative head Gaurang Menon added, “The joy of launching a brand’s first-ever film is unparalleled. Having been in the market for six years, Loyka

    is a well-established brand that people really love for high-quality products. We really enjoyed pitching to them and conceptualising this film that brings out the sheer indulgence aspect of Loyka Almond Brittle Gold. It’s something that people of all ages enjoy no matter what the occasion is – and this is the insight that the film is based on.”

    Aanchal Loya, Founder & Director of Loyka said, “It’s been wonderful creating Loyka’s first brand film, and through it capturing the exceptional taste and consumption experience of our best seller – Loyka Almond Brittle Gold. We look forward to taking the Loyka brand further and to newer audiences and markets through this film and our growing retail presence. It was a pleasure working with Hashtag Orange. We hope the audience loves the film and millions more discover and enjoy Loyka – Life’s Happy Taste.”

  • Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing vertical, Youthbeat, the campaign involved 15,000 creators and is one of India’s largest creator-driven marketing initiatives.

    FWD was launched with the aim of becoming a trendsetter for the digitally savvy Gen Z audience. Youthbeat’s execution involved coordinating 15,000 creators weekly, requiring effective strategy and execution.

    SW Network co-founder Raghav Bagai commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”

    The campaign set new benchmarks for content creation, with 15,000 creators producing fresh, trend-driven content weekly and introducing trends like ‘baddie’ and ‘core.’ Each creator focused on engaging Gen Z content to keep FWD at the forefront of fashion conversations. Youthbeat managed the logistics of this large-scale operation, ensuring alignment with the brand’s messaging and driving significant engagement across social platforms.

    The campaign achieved over 60 million views, reached over 45 million people, and garnered over one million engagements. More than just numbers, the creators sparked organic conversations and established FWD as a leading Gen Z brand. The campaign’s planning and execution highlight SW Network’s capability in managing large-scale projects effectively.

    “This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Youthbeat director Shubham Chawla.

  • Bottega Veneta launches new campaign starring Jacob Elordi

    Bottega Veneta launches new campaign starring Jacob Elordi

    Mumbai: Bottega Veneta launches a new campaign starring brand ambassador Jacob Elordi. The campaign, captured by Magnum photographer Alec Soth, draws on the brand’s integral code of movement to celebrate “Going Places”. Shot on location in Utah and Nevada, it shows Elordi moving through the dramatic natural features and sleek architecture of the desert.

    With Elordi in dynamic and balletic poses, the cinematic images spotlight new Bottega Veneta travel accessories and underscore the motion and discovery at the heart of the brand’s heritage. Established in 1966, the house set itself apart with the softness and malleability of its leather goods. Unlike the more formal and structured bags that dominated the market at the time, Bottega Veneta designs were supple and flexible, readily adapting to the wearer in motion.

    Creative director Matthieu Blazy said, “Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specialises in bags, it is about movement, going somewhere; there is fundamentally an idea of craft in motion.”

    This heritage also draws on Bottega Veneta’s roots in Venice, a city distinguished by centuries of cross-cultural trade and encounter, where artistic techniques, ideas, and motifs flowed with the movement of merchants and goods.

    True to this history, the “Going Places” campaign celebrates a spirit of travel and exploration and coincides with the launch of several new Bottega Veneta travel products. Key pieces featured in the images include a new edition of the Andiamo bag in canvas and leather, a weekender travel bag in weathered brown leather, and a belt with a snake-inspired buckle. In a particularly energetic image, Elordi is seen leaping across a crevice in the rocks carrying the weekender bag. In another, he strikes a balletic pose beside the Andiamo – a bag named, suitably, after the Italian expression for “Let’s Go!”.

  • Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Mumbai: Ahead of the Big Billion Day sale, Flipkart has launched two campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’. Conceptualised by the DDB Mudra Group – these hilarious and tongue-in-cheek films showcase how Indians love maximizing value – by finding the best deals, getting more for less, and feeling proud of every rupee saved.

    Flipkart head – marketing & media Pratik Shetty said, “Flipkart’s Big Billion Days is all about celebrating the joy of finding great deals and savings. Campaigns like ‘Math of Big Billion Days’ and ‘Big Billion Days Cover Up’, are a fun take on the many effects and side effects of unlocking great deals on Flipkart.”

    ‘Math of Big Billion Days’ is anover-the-top way atshowing how massive the savings are on Flipkart Big Billion Days. The film introduces a family of three and a spiritedmath professor, reminiscent of those strict but endearing teachers we all had in school. The son hilariously ropes in the eccentric professor to make his father aware of the benefits of shopping during Big Billion Days. As the professor walks the family through larger-than-life scenarios, the dad finally sees the light, Big Billion Days offers the best savings.The campaign extends to outdoor linking it tomathofbigbilliondays.comwhere consumerscan shop and explore just how far their savings could go if invested.

    DDB Mudra group creative director Sourabh Dubey said, “Flipkart’s Big Billion Days is at a stage where it needs no introduction. People already have it on their calendars, and all it needs is a quirky reminder to keep it top-of-mind during the sale period. So, we created ‘The Math of Big Billion Day’, an unrealistic formula about what your current savings might lead to in the future. While the future-facing part of the idea is absurd and humorous, it still reinforces the message that you’ll save a lot.”

    The second campaign, Big Billion Days Cover Up Coupon, is a scenario from every typical Indian household where no matter how smart you are with your purchases, there’s always a taana (barb) waiting for you at home: “Sale pe haitoh puri dukaankhareed loge kya?” (Just because it’s a sale, will you buy the entire store?). Enter Flipkart’s “Big Billion Day Cover-Up Coupons.”

    DDB Mudra group creative directors Gagandeep Bindra & Rahul Arcot shared, “No parents, in the history of Indian parents, has ever looked at a sale, and said, go ahead, shop as much as you want. Instead, our delivery boxes are met with truckloads of taanas. So, to help Indians scratch that shopping itch, we’ve created Cover-up Coupons, a series of legit-looking, but fake scratch and win cards that let you pretend you’ve won everything you’ve bought. And help you go taana-free during our biggest sale of the year.”

  • Zomato pays tribute to Kolkata’s street food vendors during Durga Puja

    Zomato pays tribute to Kolkata’s street food vendors during Durga Puja

    Mumbai: To celebrate India’s vibrant food tradition during the auspicious occasion of Durga Puja, Zomato has launched a campaign to pay homage to Kolkata’s street food vendors. This campaign aims to honor the unsung culinary heroes behind Kolkata’s beloved street food, especially during Durga Puja, when the city streets come alive with flavors that embody the spirit of community and celebration.

    Recognising that many beloved local food vendors remain undiscovered on delivery platforms like Zomato, the brand has taken a creative approach to spotlight them. At Street Number 104, Action Area 1B, Newtown, Kolkata (700156), Zomato has unveiled a 300-meter-long Alpana—a traditional Bengali folk art form. This grand artwork reflects the region’s cultural identity and highlights the importance of celebrating the city’s cherished culinary delights, even those not yet on delivery platforms. Co-created with local artisans, the meticulously and thoughtfully crafted artwork showcases the names and locations of some of the city’s most iconic street food vendors, making it easier than ever for food enthusiasts to seek out and savor their delectable offerings.

    “This campaign is our tribute to Kolkata’s iconic street vendors who are not necessarily on Zomato platform at the moment but are a key part of the city’s cultural fabric.” said Zomato marketing head Sahibjeet Singh.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zomato (@zomato)

     

  • Sunfeast Marie Light and Jyotika inspire equality with ‘Strong Team Nameplate’

    Sunfeast Marie Light and Jyotika inspire equality with ‘Strong Team Nameplate’

    Mumbai: Sunfeast Marie Light, in collaboration with celebrated actress Jyotika, launches a heartwarming campaign aimed at encouraging couples to celebrate equality through a simple yet powerful gesture-displaying both partners’ names on their house nameplates. The initiative brings attention to the importance of shared recognition, starting at home.

    A survey conducted by Sunfeast Marie Light reveals that two-thirds of households still don’t have both partners’ names on their nameplates. The brand is urging consumers to take action by visiting MarieLightStrongTeam.com and pledging to the cause. For those lacking dual-name nameplates, Sunfeast Marie Light is offering personalised designs to make this change happen.

    Biscuits & Cakes Business of ITC Limited’s Foods Division, chief operating officer, Ali Harris Shere explained the brand’s vision: “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”  

    Sunfeast Marie Light, brand ambassador, Jyotika echoed this sentiment, stating, “I firmly believe that equality begins at home. Displaying both partners’ names on the nameplate may seem like a small gesture, but it represents a larger commitment to equality in relationship. I know first-hand the impact it can have on one’s self-worth and relationships. Together, we can create a more supportive society, one nameplate at a time.”

    In the campaign’s latest ad, Senthil surprises Jyotika with a new nameplate that displays both of their names, symbolising their equal partnership. The ad closes with Jyotika urging viewers to embrace this change by having both partners’ names on their own nameplates.

    To further engage consumers, Sunfeast Marie Light has launched the ‘Strong Team Nameplate’ contest. Couples can post a picture of their dual-name nameplate and share what makes them a strong team and the ones’ with the most compelling answer can win a romantic trip to Switzerland.