ITV

Category: Ad Campaigns

  • Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Mumbai: Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, ‘Space Bhi. Mileage Bhi’. This initiative reflects HMIL’s commitment to innovation and sustainable mobility solutions, featuring the Exter and Grand i10 Nios Hy-CNG duo to meet evolving customer travel needs.

    The campaign emphasizes the convenience of Hy-CNG duo technology, showcasing its spacious boot and fuel efficiency. Known for its innovative marketing and customer focus, HMIL aims to resonate with the audience by highlighting the benefits of dual-cylinder CNG technology. The campaign invites viewers into an engaging and aspirational world while demonstrating how Hy-CNG duo addresses common concerns associated with CNG vehicles.

    Hyundai Motor India whole time director & COO Tarun Garg said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the Exter and Grand i10 Nios rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the Exter and Grand i10 Nios highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”

    The TVC film features a relatable storyline centered on a character embodying the spirit and features of the Exter Hy-CNG Duo. Set against the backdrop of an Indian marriage, it highlights how the vehicle’s spacious boot and fuel efficiency simplify luggage transport. The campaign effectively communicates the message ‘Space Bhi. Mileage Bhi’ to create a lasting impression.

    This multi-channel campaign will be promoted across digital and social media platforms. Aimed at increasing website visits and video views, it will leverage programmatic platforms to target auto enthusiasts, family oriented individuals, and travel enthusiasts.

  • UniPin India launches ‘UniPin Diwali Mahotsav’ campaign

    UniPin India launches ‘UniPin Diwali Mahotsav’ campaign

    Mumbai: Digital distributor – UniPin India has launched its ‘UniPin Diwali Mahotsav’ campaign to promote sustainability in gaming this Diwali. Running from 17 October to 1 November, the campaign encourages gamers to adopt environmentally responsible practices and offers chances to win prizes.

    Every transaction on the UniPin India website will unlock a chance to win daily prizes, with five winners selected each day to receive ₹5,000 in Amazon vouchers. Participants will also be eligible for two grand prizes: the latest iPhone 16 for anyone purchasing during the promotional period.

    Under the slogan ‘Yeh Diwali, UniPin Wali,’ UniPin India urges gamers to celebrate Diwali by making eco-conscious choices. Instead of bursting firecrackers, players are invited to gather with loved ones, log into their favorite games, and create lasting memories.

    Gamers who commit to using only green crackers and lighting diyas will have the opportunity to win ₹50,000 worth of UniPin credits, making this Diwali a time for fun and environmental stewardship. This approach aims to reduce pollution and promote a healthier environment.

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    UniPin India director Akshay Sethi said, “Diwali is a time of joy and togetherness, and this year, we want to celebrate in a way that’s not only fun but also responsible. Through the ‘Yeh Diwali, Game Wali’ campaign, UniPin is inviting our community to enjoy their favourite games while making a positive impact on the environment. By pledging to reduce pollution, gamers can share their love for Diwali in an eco-friendly way and win big while doing it.”

    UniPin India is also the official distribution partner of KRAFTON for popular titles Battlegrounds Mobile India (BGMI) and Road to Valor: Empires. During the campaign, gamers will receive exclusive in-game bonus UC offers from KRAFTON available on UniPin as follows:

    Buy 60 UC & Get 6 UC Bonus

    Buy 300 UC & Get 60 UC Bonus

    Buy 600 UC & Get 120 UC Bonus

    Buy 1500 UC & Get 450 UC Bonus

    The recently released ‘Indian Gamer Behaviour and Market Insights’ by Niko Partners reveals that Indian gamers are increasing their spending on video games, with female gamers spending 8.5 per cent more than males. While 57 per cent of mobile gamers in India have played a battle royale title in the past three months, six in ten mobile game spenders have purchased a battle or season pass.

    The report also indicates that two-thirds of gamers are motivated to pay when enjoying the game. With rising disposable incomes and greater smartphone penetration, especially in mobile-first esports, engagement and average revenue per user are projected to grow.

    To meet the growing spending habits of Indian gamers and provide seamless transactions with great value for money, UniPin India offers in-game currency for popular titles like Apex Legends, Black Myth Wukong (Steam), Fortnite Vbucks, Minecraft, VALORANT Riot cash points, and more.

  • Essilor launches new Varilux campaign featuring Virat Kohli

    Essilor launches new Varilux campaign featuring Virat Kohli

    Mumbai: Essilor, a prescription lenses brand, has launched their new Varilux campaign featuring the India brand face Virat Kohli. The campaign aims to establish Varilux progressive lenses as a perfect vision correction solution for consumers over age 40 affected by presbyopia.

    The campaign showcases Virat Kohli as the evangelist and advocate for Varilux progressive lenses, recommending Varilux to his coach, for sharp vision at every distance.

    Invented in 1959 in France, Varilux is a progressive lens brand worldwide that offers instant sharp focus from near to far. A single Varilux lens can combine up to 30 patents and the Varilux XR series lens is the latest innovation engineered with AI technology.

  • Tata Starbucks launches #MeriSpecialJagah campaign

    Tata Starbucks launches #MeriSpecialJagah campaign

    Mumbai: Tata Starbucks has launched its Diwali campaign, #MeriSpecialJagah, inviting Indian families to celebrate the festival at Starbucks. Over 12 years in India, the brand has adapted to local tastes, becoming part of daily life for consumers. This Diwali, Starbucks offers a curated range of festive treats, creating an inviting atmosphere that reflects the spirit of Indian homes during the festival.

    Tata Starbucks head of product and marketing Mitali Maheshwari said, “Starbucks has always been about creating a welcoming space for everyone. We are committed to celebrating local traditions and fostering genuine connections among our customers. What truly brings our campaign idea of #MeriSpecialJagah to life is the resonance of Indians celebrating Diwali at a place that makes them feel ‘at home’ (an extension of the third place that the Starbucks stores hold in the consumers minds) in the festive avatar. With our beautifully decorated stores, special take-away Diwali cups, limited edition offerings in food and beverage that highlight ingredients and flavours closely associated with the festival, our curated range of gifting options; we have ensured that every element of what makes Diwali special for our customers is recreated at Starbucks.”

    The brand film features a young man, Ninad, who proposes to invite family friends to Starbucks for a Diwali gathering, giving his mother a break from cooking. Initially hesitant, his parents are convinced when they see Ninad’s confidence in replicating the warmth of home at Starbucks. The family arrives at a beautifully decorated Starbucks, welcomed by a friendly barista. As relatives join, they enjoy a festive ambiance and a Diwali menu with local ingredients like saffron and pista, along with desserts like Gulab Jamun Trifle, Khubani Barfi Bar, and White Choco Kaju Nankhatai. The film ends with the family bonding over treats, highlighting Starbucks as their special place for Diwali celebrations.

    Edelman India lead advisor-brand marketing & communications Ashutosh Munshi added, “Starbucks has always been a place where everyone feels welcome, and this Diwali, the brand is doubling down on that promise. Our #MeriSpecialJagah campaign brings to life the magic of the season by celebrating local traditions and sparking authentic connections. At the heart of the 360 integrated campaign, are limited-edition Diwali offerings – thoughtfully crafted to resonate with the festival’s warmth and joy. From stores adorned in festive splendour to food and beverages infused with festive flavour, every detail is designed to make Starbucks a special destination to share the spirit of Diwali with loved ones.”

    Edelman India executive creative director Ashish Pathak added, “Our campaign for Diwali found an idea in the truism of unannounced guests, especially during festive seasons. A result of which sees mums in kitchens, missing out on celebrating fully. With Starbucks unique, traditionally flavoured food & beverage innovations for Diwali, it becomes the perfect ‘special place’ for a family to move the tradition of meeting at home to a Starbucks for a truly new, unique and delightful experience. Giving mums a well-deserved break and a celebration for the family to remember.”

    This Diwali, Starbucks introduces limited-edition beverages such as the Saffron Pistachio Latte and Saffron Masala Chai. In collaboration with Bombay Sweet Shop, they offer festive treats combining traditional Indian sweets with modern twists. To enhance the gifting experience, Starbucks provides exclusive gift hampers and merchandise, including the festive Bearista Plushie and Iced Latte Candle.

  • Harsh Varrdhan Kapoor is the face of Zara Man’s global campaign

    Harsh Varrdhan Kapoor is the face of Zara Man’s global campaign

    Mumbai: Harsh Varrdhan Kapoor has become the face of Zara’s latest international campaign, joining a roster of global models and actors and showcasing the brand’s focus on diversity.

    Kapoor’s unique style aligns well with Zara’s campaign, reflecting the rising influence of Indian talent in global fashion. His model-like appearance and distinctive vibe establish him as a fashion-forward figure.

    A favored choice for brands, Kapoor has previously collaborated with names like Michael Kors. On the film front, he made his debut in Rakeysh Omprakash Mehra’s Mirzya and is known for his roles in Thar, which he produced, Bhavesh Joshi Superhero, and Vasan Bala’s Spotlight from the Netflix anthology Ray.

  • Cheil X launches ‘Live Business Class’ campaign for MG Windsor

    Cheil X launches ‘Live Business Class’ campaign for MG Windsor

    Mumbai: Cheil X has launched a new campaign for the MG Windsor, in collaboration with Jsw MG Motor India. Titled ‘Live Business Class,’ the campaign highlights the luxury and comfort of driving the MG Windsor, comparing it to the premium experience of business-class air travel.

    The campaign film presents the MG Windsor as a business-class experience on the road, making luxury accessible to Indian consumers. It features eight films across digital platforms, following a family of four as they enjoy the vehicle’s innovative features like the infinity view glass roof, aero-lounge seats with 135° recline, and the 15.6-inch GrandView infotainment screen.

    Cheil X national creative director Amit Nandwani who has penned the lyrics, remarked, “The moment we sat inside the Windsor EV, it felt like the business class of a plane. And so the line ‘Live Business Class’ was born. The launch film brings alive the idea by juxtaposing airline business class shots with the premium luxury experience offered by the car. A heart-warming song captures the feeling of being inside the Windsor EV. What follows is a series of light-hearted ads where each ad highlights its industry-first features through playful banter of characters in the family.”

    Jsw MG Motor India head of marketing Udit Malhotra said, “The ‘Live Business Class’ campaign is all about redefining premium travel. Our goal is to create a connection with consumers who aspire to elevate their driving experience, much like traveling business class on an airplane. Similarly, with MG Windsor, we aim to bring a world-class experience to Indian roads, one that combines luxury, innovation, and sustainability. MG Windsor is not just a car, it’s a lifestyle choice for those who appreciate indulgence in every aspect of their travel. This campaign reflects how we envision the future of travel, where comfort, premiumness and technology come together seamlessly.”

    Cheil X-Delhi chief growth officer Neeraj Bassi said “The campaign taps into the aspiration of India beyond the metros, and makes the premium travel experience, akin to business class, available to everybody. It’s a completely reimagined approach to travel where the spotlight is back on how you feel when you are inside the car. Live business class builds on the indulgence and experience of immersive travel.”

    The launch of the MG Windsor follows a two-month teaser campaign across digital and social media, featuring influencer collaborations, content, and teaser videos building anticipation.

    The MG Windsor offers focused on comfort and technology. It includes aero lounge seats with a 135° recline, a 604-liter boot, and an IP67-certified 38kWh battery with four driving modes (eco+, eco, normal, and sport). The infinity view glass roof and a 2700 mm wheelbase add a sense of space, while the 15.6-inch grandview touch display provides seamless navigation and entertainment.

    Equipped with the MG-Jio innovative connectivity platform, the Windsor supports home-to-car functionality and over 100 voice commands in multiple Indian languages. With 80-plus connected features like real-time navigation, remote control, and safety alerts, the MG Windsor delivers a smart, connected driving experience.

  • Paytm Ads & Meesho partner to leverage soundbox for mega sale

    Paytm Ads & Meesho partner to leverage soundbox for mega sale

    Mumbai: One97 Communications (OCL) which owns the brand Paytm, a payments and financial services distribution company and the pioneer of QR, Soundbox and mobile payments, today announced the expansion of Paytm Soundbox Ads. The industry-first solution enables brands to advertise their products and services through Paytm Soundbox, where the ad will play after the transaction.

    During its sale, Meesho is the latest brand to partner with Paytm Ads on the soundbox. This partnership signals a new benchmark in audio advertising, transforming the moment a transaction is completed offline into a potential online purchase through the Meesho app. By unlocking demand for e-commerce in Bharat, Meesho is making online shopping accessible and affordable for a large segment of the population. The brand takes pride in democratising e-commerce, ensuring that even the most remote towns can enjoy the convenience and joy of festive shopping online.

    With Paytm Soundbox Ads, brands can leverage Paytm’s leadership in merchant payments and can build brand recall for advertisers. The company’s innovative in-store marketing solution empowers brands to play their advertisements on the iconic Soundbox devices across all points of sale.

    The Soundbox audio advertisements aim to seamlessly integrate branding and messaging between companies and consumers. Paytm Soundbox Ads can be customised for different geographies as the auto-assisted device supports 11 languages, including English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, Gujarati, Punjabi and Odia. Paytm has partnered with several brands, including Coca-Cola for Sprite, Mondelez for Oreo biscuits and Dabur for Odonil, among others for Soundbox Ads.

    Paytm spokesperson said, “As the leader in merchant payments, we are bringing innovative opportunities for brands to leverage our reach. Paytm Soundbox is one of the most preferred payment devices and the latest Ads solution is a first-of-its-kind offering for brands in the industry. The scale of Paytm Soundbox distribution ensures that marketers and brands can reach their audience in various cohorts of state, city or language for a targeted & meaningful reach. Through this unique solution, brands can increase customer engagement within a shorter duration while taking it beyond online marketing. ”  

    Meesho director-brand marketing Soumitra Choubey said, “The sale season brings a lot of excitement among our consumers. In a cluttered time like this, it’s not just what you say, but how you say it. Capturing attention and hacking memory structures has become increasingly challenging. For our marquee sale of the year, it was imperative that we lead with innovation. Creativity is a business multiplier. and this simple but wild activation is a testament to that.”

    The creative agency for the film was talented and the Media partner was Carat Denstu. 

  • Gowardhan Sweets launches TVC and DVC campaign

    Gowardhan Sweets launches TVC and DVC campaign

    Mumbai – Parag Milk Foods Ltd. has announced the launch of its festive campaign featuring a new TVC and DVC for its Gowardhan Khushiyan Mithai range. This premium range of sweets will be promoted through the film, which aired across all channels, marking the Dussehra celebration. This campaign emphasises the brand’s commitment to purity and quality, following a successful pilot earlier this year in Pune, Nashik, and Ahmednagar, which is now expanding to multiple regions across India.

    The festive season typically brings a surge in sweet consumption, with pre-festive sales showing a 55 per cent increase. The traditional packaged Indian sweets market was valued at Rs 6,000-7,000 crore in 2023. However, as demand peaks, consumers increasingly worry about the quality and purity of the sweets they purchase due to the heightened risk of adulteration.

    The core message of the TVC, “Na bhakti me na bhog me na mithai me, milavat kahi bhi nahi honi chahiye”, highlights the importance of purity in every aspect of life—whether in devotion, offerings, or food. The commercial beautifully showcases a traditional pooja thali being set up, followed by the delicious Gowardhan Khushiyan sweets—Kaju Katli, Kesar Pedha, Malai Pedha, and Kaju Pista Roll—being generously made with pure Gowardhan Ghee, symbolising the authenticity and purity of these festive delicacies. The film concludes with the line, “This season bring home the purity of Gowardhan Khushiyan Mithai,” urging consumers to choose sweets made with shatpratishat shuddh (100% pure) ingredients.

    There is an increasing demand for transparency and purity in food, especially during the festive season when families celebrate with sweets,” said Parag Milk Foods Ltd executive director Akshali Shah. “Reports of adulterated mithai have raised concerns, and our latest campaign aims to address this by emphasizing our commitment to quality. We are proud to introduce Khushiyan Mithai, crafted with 100% pure Gowardhan Ghee, ensuring sweets that are not only delicious but also safe for consumption. As the festivities draw near, we offer a premium selection that upholds the highest standards of purity, allowing families to celebrate with purity. For us, purity is not a luxury but a standard that should be upheld, especially in our cherished traditions.”

    “We understand the deep emotional connection Indians have with sweets, especially during festivals,” added BelieveTrinity founder Samarth Shrivastava, the agency behind the new campaign.  “Many times, we are unsure whether the Mithai that we buy has been made with 100% pure ingredients, our campaign assures consumers that with Gowardhan Khushiyan Mithai, they’re bringing home not just sweets, but a promise of purity and tradition.

    The TVC and DVC are now live and will be aired across regional TV channels and digital platforms in Maharashtra, Gujarat, and Delhi NCR, reaching the right target audience The film is also available for viewers nationwide on YouTube.

    Consumers can conveniently purchase Gowardhan khushiya Mithai through major online platforms, including Amazon, Flipkart, and quick-commerce services like Blinkit in Mumbai, Pune, Ahmedabad, and Delhi NCR, making it easier to bring the taste of pure celebration home this festive season.

  • Ogilvy & Sunlight launch campaign for Durga Pujo

    Ogilvy & Sunlight launch campaign for Durga Pujo

    Mumbai: Durga Pujo is a wardrobe refresh for all Bengalis. For five days, the city of joy witnesses a dizzying panorama of colourful apparel. As such, the days leading up to the festival are spent on diligent shopping. Oceans of crowds flood the malls and retail stores, big and small, looking for the perfect length, the ideal cut, and all the irresistible bright colours. For all intents and purposes, these shopping meccas are a rich pool of potential consumers. They lead to an untapped audience that can be persuaded, inspired and informed. That’s just what Sunlight did with its Pujo-shopping hack.

    All Sunlight had to do, without fuss or fret, was to hack unbranded shopping bags, umbrellas and gift boxes with the accompanying message: Notun jama kinun praan bhore, Sunlight rong rakhbe dhore (Shop for new clothes to your heart’s content, Sunlight will keep its colours as good as new). It is an assurance to shoppers who would otherwise think twice before investing in colourful choices. The aim was to encourage worry-free shopping, with the knowledge that Sunlight will retain the colours of these new clothes long after Pujo is over.

    To drive home the message, spaces outside shopping malls and retail stores with the most footfalls were hacked as well. Even local hawker chants were hacked to drive home the brand’s message effectively. Even outdoor spaces were hacked. Sunlight’s outdoor communications were placed right next to outdoors advertising new Pujo clothes. All the hacks came together to reinforce the brand’s message in unison.  

    Ogilvy senior executive creative director Sujoy Roy said: “It was an idea that was right there in front of our eyes. Durga Pujo is the annual Bengali wardrobe refresh. New clothes are bought, gifted and hoarded. As a fabric care brand we just had to assure people that we are there to take care of their new clothes and keep them as good as new after several washes. That’s it. All we had to do was hack all relevant media spaces with a single line. Sunlight took up the responsibility of protecting the new clothes that people would buy for Pujo and wherever we found a piece of communication asking people to buy new clothes we put up our communication.”

    Unilever head, fabric cleaning, Aditya Kasyap says: “Sunlight is Unilever’s oldest and West Bengal’s largest Fabric Care brand, with a legacy of over 130 years! Sunlight’s promise of superior colour care for fabrics is brought alive in an innovative way with a shopping hack this Pujo, reaffirming the brand’s identify in Bengals cultural fabric.”

     

     

  • Lifestyle and popkorn elevate men’s fashion with new A/W 2024 campaign

    Lifestyle and popkorn elevate men’s fashion with new A/W 2024 campaign

    Mumbai: Lifestyle launched an integrated campaign to celebrate and showcase the looks of its in-house fashion brands.

    The campaign featured individual campaigns across social, on-ground, and in-store. Brands included a wide range from premium formal wear like CODE, to an athleisure focus for Kappa, Fun & everyday wear of Fame Forever, Ethnic wear by Melange, Young and trendy streetwear from Forca, and High fashion winter wear from, bossini. The campaign also featured brands like Smiley, Forca QRK, Forca NXT, and Fame Forever Denimize.

    Lifestyle International Pvt Ltd assistant VP, marketing, Rohini Haldea said, “We wanted a menswear-focused campaign for our much-loved in-house brands which elevates their perception even further, while aligning them with global trends, as well as high fashion cues. Right from the pitch stage, popkorn’s thinking was on-point and we are extremely pleased with how the final product has turned out”.

    popkorn, led the creative conceptualization and execution of the campaign which included video and still photography in its production stage. The collection has something for everyone, whether you are a formal lover, a streetwear grunge admirer, or a casual comfortable wearer.

    “We could not be more excited to partner with Lifestyle and its menswear brands”,said popkorn CEO Vishal Mehra. “Our team adopted an editorial approach, leveraging banality to create a striking contrast and capture consumer attention, making the brands feel both aspirational and internationally relevant”

    Together, Lifestyle and popkorn are proud to bring its menswear Winter 2024 campaign, which truly enforces Lifestyle as the fashion leader.