ITV

Category: Ad Campaigns

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

     

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

     

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

     

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

     

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

     

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • Pocket mein TV with Tata Sky Mobile

    Pocket mein TV with Tata Sky Mobile

    MUMBAI: Tata Sky has announced its plans to launch its latest innovation – ‘Everywhere TV’ – as a part of the Tata Sky Mobile.

    The ad commercials brings alive the concept of live television on mobile devices. 
    The ad films of this innovative service convey the idea of carrying television in your pocket through amusing stories that audience will relate to. Everywhere TV will offer Tata Sky subscribers, a world of unlimited entertainment opportunities that no one will believe till they experience it themselves.

    Tata Sky chief commercial officer Vikram Mehra said, “Our research has shown that lifestyles are getting busier in today’s day and age. Today over 60 per cent of the (Tata Sky) population use internet to view videos on their Smart phones and tablets either at home or at office.

    Everywhere TV is a unique service for all those valued subscribers who want to keep in touch with their favorite shows and channels that they have subscribed on Tata Sky even when they are on move through their mobile handsets.”

    “The commercial communicates how television viewing amongst mature audiences has reached the next level, when ones mobile is referred to as ‘TV’ due to the Tata Sky Everywhere TV,” he added.

    Tata Sky’s Everywhere TV will be available this festive season on smart phones with iOS and Android platforms. Along with live television, subscribers can record their favourite content and use the Video-on-demand option which allows one to download from a library of over 2,000 videos. Everywhere TV is the answer to entertainment needs anytime and anywhere…with ‘Tata Sky mobile, Ab TV aapke Pocket mein!’

  • Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.

    The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.

    Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”

    The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”

    Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”

  • Interface reassures Chola MS campaign

    MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication campaign.

    Leveraging the insight that ‘a hospitalisation is as traumatic for the family as it is for their ailing loved one, Interface came up with ‘The Reassurers’ TV commercial.

     “The TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable,” said Interface Communications (Chennai) associate creative director Dominic Kyle.

    The commercial shows an Indo–Japanese duo (representing the company’s Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most. And backed by a uniquely Indian empathy, superior Japanese efficiency and the experience of handling 7.2 million health customers, we are the best partner for you when you need us most. 

    Chola MS Health Insurance Company marketing head Neeraj Moorjani said “Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It’s in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most.” 

  • Draftfcb Ulka rolls new campaign for Santoor

    Draftfcb Ulka rolls new campaign for Santoor

    MUMBAI: Wipro Enterprises, a consumer care company, has entered the body lotion category with the launch of Santoor Body Lotion.

     

    Santoor, the flagship brand of the company, started its journey a quarter century ago as ingredient focused sandal and turmeric soap. Over the years, Santoor has grown and become a brand offering a range of products catering to multiple personal care needs.

     

    The latest offering, Santoor body lotion, carries forward the promise.

     

    Draftfcb+Ulka Bangalore, has created a TV commercial announcing the launch of Santoor body lotion.  Speaking about the TV commercial, Draftfcb+Ulka, vice president – Bangalore Dennis Koshy said, “The challenge was not just to stand apart in a cluttered category, but also to communicate the promise of fast absorption in an engaging manner.”

     

    On the idea behind the TV commercial, Draftfcb+Ulka Advertising – Bangalor creative director Dharmesh Shah, said, “The film shows a young woman getting ready for work being bugged by her little sister. A very playful scenario where the product effortlessly becomes integral to the fun-n-play. Since it is the launch, attempt was to have the product integrated through the film without it being a hardworking storyline. It makes the film watchable again and again.”

  • Draftfcb+Ulka creates new campaign for Amul Mithaimate

    Draftfcb+Ulka creates new campaign for Amul Mithaimate

    MUMBAI: Draftfcb+Ulka has rolled out a new campaign for Amul’s Mithaimate.

     

     “The TVC brings alive the versatility of Amul Mithaimate by showcasing desserts, from the world over, that can be made with it. It opens up the viewer’s mind to the endless possibilities that exist with the brand with the option of accessing these recipes at the Amul website. From the all-time favourite Gajar Halwa to the Brazilian Chili Chocolate cake, Amul Mithaimate can truly bring the world to your dessert plate.” said Draftfcb+Ulka Group creative director Haresh Moorjani

     

    Commenting on the advertisement, GCMMF MD RS Sodhi said, “The TVC has a ‘global’ feel and explores delightful opportunities using Amul Mithaimate. It is sure to attract eyeballs.”

     

    Highlighting the relationship the agency shares with Amul Draftfcb+Ulka COO Nitin Karkare said, “This TVC is testimony to our sweet relationship with Amul. I am extremely glad and excited that we are focusing on the condensed milk category as there is a huge potential thanks to our superior product and the power of the Amul brand.”

     

    The creative team behind the TVC is K S Chakravarthy, Subodh Poddar and Haresh Moorjani.

  • Jayalakshmi Silks ropes in Dentsu for stronger brand campaign

    Jayalakshmi Silks ropes in Dentsu for stronger brand campaign

     MUMBAI: Expect a new TVC for Jayalakshmi Silks soon. This Kochi based textile retail brand has handed over its creative mandate to Dentsu Communications, which will work at taking the product advertisement one notch above.

     

    Dentsu was invited by the retail brand to handle their creative to attract more customers and build the next phase of the brands communication. “We are extremely upbeat about our Kochi operation. Jayalakshmi Silks is our second win after we won Jos Allukas as our first account. We are glad that we are partnering Jayalakshmi Silks, which is a brand of great repute in Kerala,” said Dentsu Communications CEO Arijit Ray.

     

    Dentsu Communications will take the brand on its next level of growth. Dentsu Communications national planning head Suresh Mohan Kumar added “Jayalakshmi is one of the strongest retail brands in Kerala. We are proud to partner them in taking the brand on its next level of growth.”

     

    The retail brand is looking at a total revamp of their brand communications. “We wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance we have roped in Dentsu Communications,” informed Jalayalaksmi Silks managing partner Govind Kamathon.

  • Aquaguard now asks consumers to listen to ‘Sehat Ki Awaaz’

    Aquaguard now asks consumers to listen to ‘Sehat Ki Awaaz’

     MUMBAI: Health has its voice, listen to it. This is what the new TVC of Aquaguard, ‘Sehat Ki Awaaz’, conveys to its consumers. The new ad campaign by Eureka Forbes is a step towards positioning Aquaguard ‘Paani Ka Doctor’ to ‘Healthiest Water on Earth.

     

    The TVC hits on where it hurts the most to any mother- ‘Her unhealthy child’. The TVC shows a doctor educating the mother about the new technologies that Aquaguard uses to ensure good health of its consumers.

     

    The ad campaign educates consumers about the various nutrients available in drinking water, essential for good health.

     

    “Water contains important minerals like calcium, sodium, potassium, magnesium and many more which are unequivocally essential for human health. Eureka Forbes believes that pure and safe drinking water is birthright of every individual and Aquaguard is our offering to the huge consumer base,” says Eureka Forbes CEO direct sales and marketing head Marzin R. Shroff.

     

    The new TVC positions Aquaguard as the ‘Healthiest Water on Earth’. “Aquaguard has not only emerged as leader but ultimate solution provider in the area of drinking water. The brand was positioned as the Expert Advisor and hence derived to the positioning of Paani Ka Doctor. To reinforce this change from ‘Purity to Nutrition’, ‘Aquaguard Paani ka Doctor’ has now positioned itself as the ‘Healthiest Water on Earth’. Aquaguard’s new communication will play catalyst in creating awareness among consumers about the health benefits associated with drinking water,” informs Triton Communications CEO and NCD Renton D’Sousa.

  • Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

    Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

     NEW DELHI: A unique viral campaign ‘Hyundai i20 Casts a Spell’ launched by Hyundai Motor India to promote the i-Gen i20 garnered over one million views on YouTube and other digital platforms within a span of three weeks.

     

    The campaign is an initiative to expand its outreach through digital medium. Targeting the youth, HMIL has undertaken a slew of initiatives to engage its customers and bolster the appeal of the brand.

     

    The ‘Cast a Spell’ digital film uses a generous sprinkle of humour to highlight the car and its innovative features. The viral campaign creatively highlights the hatchback’s latest features including its automatic headlamps, rain sensing wipers and rear view camera with parking sensor.

     

    Unbridled by the constraints of a television commercial with limited time frame of 20 to 30 seconds, the video has been successful to engage its viewers, all in a short span.

     

    On the i20 viral video, Hyundai Motor India senior GM and group head Nalin Kapoor said, “The audience of digital media is innovative and experimental in their reception to brand communication. The viral video for the i20 was conceptualised to reach the youth on the internet in an engaging format. The i20 viral campaign was developed to create a buzz on the digital media, involve and engage consumers using humor and at the same time communicating class leading features of the i20.”

  • PIL against Sahara ad reportedly denigrating Sebi

    PIL against Sahara ad reportedly denigrating Sebi

    NEW DELHI: The Lucknow bench of the Allahabad High Court is expected to hear later this week a public interest litigation alleging that a full page advertisement dated 17 March 2013 by Sahara India Parivar and Subrata Roy Sahara are against the provisions of law.

     

    The PIL filed by IPS officer Amitabh Thakur and social activist Nutan Thakur says that a private person and a private organisation have openly denigrated and accused Sebi, which is a statutory body established to safeguard the interests of investors and to act as the market regulator.

     

    The ad has also criticised Justice B N Agarwal’s conduct while both Sebi and Justice Agarwal are only performing their official duty. The matter is still sub-judice before the Supreme Court and hence these people could have presented their grievance there.

     

    This act of criticising Sebi through an ad prima-facie is alleged to be a criminal misconduct under sections 186 and 189 IPC and provisions of Companies Act 1956.

     

    The petitioners have sought a complete ban on all advertisements where any constitutional or statutory body is criticised. They have also asked for enquiry into the issue and necessary subsequent legal actions against Sahara India parivar and Subrata Roy.

     

    The PIL is expected to be heard on 22 March before the Bench of Chief Justice Shiva Kirti Singh and Justice D K Arora.