ITV

Category: Ad Campaigns

  • Now, health on call!

    Now, health on call!

    MUMBAI: What if you called a friend and heard a celebrity sharing health tips instead of the usual caller tune? Would you get annoyed, give a good ear or better still, make it your own to spread awareness.

     

    Well, Leo Burnett and World Health Organisation (WHO) certainly seem to think you will change your caller tune. Which is why the duo has created a campaign titled ‘Donate your Caller Tune’ which lets you hear health advice from a celebrity and activate the same on your mobile phone in a bid to keep up the good work.

     

    The initiative, being promoted on digital platforms, covers 12 diseases with 12 celebrities talking about them, including the likes of Amitabh Bachchan, John Abraham, Cyrus Broacha, Parineeti Chopra and Shankar Mahadevan.

     

    Easily the world’s biggest mobile health campaign, ‘Donate your Caller Tune’ has been kicked off in India and will travel to other countries only after strengthening base here.

     

    So why was India chosen as the launch pad? Because non-communicable diseases (NCDs) are presently the leading cause of death across the globe and in 2008, India alone accounted for 53 per cent of all such deaths worldwide. Also because India has a record 600 million mobile phone users and WHO aims to reach all of them through this campaign.

     

    WHO India representative Dr Nata Menabde says: “Donate Your Caller Tune is an idea where people take responsibility and ownership to spread awareness of health concerns voluntarily. To us, this simple idea of using a caller tune to create mass awareness appealed a lot when presented by Leo Burnett. Caller tunes are very popular in India and it made perfect sense to leverage the power of the mobile phone to create awareness about health issues.”

     

    Leo Burnett NCD K V Sridhar who himself suffers from diabetes, believes the campaign will benefit millions. “Diabetes runs in my family so when I got a chance to educate people, I jumped on it,” he says, giving the example of actor Imran Khan who chose to become an ambassador for cancer awareness because he lost his near and dear ones to the disease. “I usually get 40-50 calls in a day and I’m sure others do too. So, instead of hearing a song or a joke, wouldn’t it be better if we created awareness about various health related issues by donating our calling tunes for the cause?” he questions.

     

    Apart from roping in 12 celebrities, the other herculean task for Leo Burnett was to get all mobile service providers on board. The campaign was launched in November last year with just two service providers VSNL and Airtel and it is only now that others have joined the fray.

     

    People interested in participating need to SMS their service provider to activate the caller tune for the cause they wish to support and spread awareness about. Charges vary as per the service provider.

  • MEC and Britannia Good Day Wish ‘Happy Good Day To You’

    MEC and Britannia Good Day Wish ‘Happy Good Day To You’

    MUMBAI: MEC, a leading global media agency and a founding partner of GroupM, has designed and implemented an engaging digital campaign for Britannia Good Day biscuits. The campaign titled HappyGoodDayToYou isaimed at bringing a smile through small actions without a rhyme or reason.

     
    “Happy Good Day to you” is a new wishing revolution which invites users to simply send daily greetings to their loved ones. Britannia Good Day believes that small acts are all that it takes to make someone happy. The team strategized the digital campaignthat will bring a smile upon a loved one’s face knowing that someone somewhere is thinking of you. The campaign has a dedicated website with thematic messages to express different emotions and feelings of Friendship, Love and Humor. Since the activation started in December, special greetings for Christmas/New Year were also incorporated. The site also allows the user to personalize their greeting, customize the message and add images which will let their loved ones have a Happy Good Day.

     
    The campaign has been linked to Facebook, which keeps the audience updated on the campaign developments. Through the page, the audience is made aware of the contest winners, traffic generated to the microsite, update on entries and interesting contest pictures.

    The website has many interesting features incorporated into it. The first one being The Wish Meter. It is like a tracker, which tracks the number of wishes sent by each city and the top eight cities are mentioned on this Meter. Another interesting and fun feature on the website is the “What’s Your Good Day Moment?” It urges viewers to share their delightfulmoments and let the happiness spreadon to all others viewing the website. All the user has to do is upload happy pictures and make the world smile 🙂

    MEC, known for its specialization in providing genuine integrated solutions to its clients has reached out successfully to Britannia Good Day’s audience by using appropriate platforms to convey the message – ‘Small acts is all that it takes to make someone happy.’ According to The Wish Meter, there have been over 1 lakh wishes already sent.

     
    Giving details on the campaign ZubinTatna, National Director Planning, MEC India said “MEC is delighted to partner with such a reputed brand that has been there for more than 25 years. The brief given to us by Britannia Good Day was to popularize the greeting “Happy Good Day to You”. The team at MEC was successful in capturing this message through this campaign. Making someone happy, can be as simple as sending a greeting or a pleasantry across. We are glad that the campaign has been appreciated and has received great response from the target audience. We are certain that through this initiative, we have helped Britannia Good Day attract more visibility across the country.”

    Sharing her views on the campaign, AnuradhaNarasimhan , Director – Marketing, Britannia Industries Limitedsaid “The new campaign of Good Day is all about having a good day, every day. And this thought is captured beautifully in the wish “Happy good day to you”. Our objective with the digital campaign was to take this wish to everyone and get people to start using it in common parlance. MEC helped us do just that by devising a comprehensive digital strategy to get India to start wishing each other “Happy Good Day to you”. Through our website, www.happygooddaytoyou.com, we have been able to get over 1.75lac consumers from the length and breadth of the country to spread the happiness with a simple “Happy Good Day to you” wish. Because the brand believes that’s all it takes to make someone’s day a good day. Happy to partner with MEC in bringing happiness to our consumers”

     
    Contest closes on 31st January, 2014
    For more details log on to http://www.happygooddaytoyou.com

     

  • Katrina Kaif is the new face of L’oréal Paris

    Katrina Kaif is the new face of L’oréal Paris

    Mumbai: L’Oréal Paris is pleased to announce Katrina Kaif as the new face of the brand in India. Katrina is one of the most successful actresses in the Indian film industry and has created an impact like no other. As the new L’Oréal Paris spokesperson, Katrina Kaif joins Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the fourth Indian face of the brand.

     

    “I am thrilled that Katrina joins our amazing roster of spokespeople. She exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to the top through sheer hard work and is an inspiration to all. Today we are proud to welcome her into the L’Oréal Paris family and hope to have a fabulous association with her”, said Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India.

     

    “I’m honored to be a part of the L’Oréal Paris family; it’s been a brand that I have always admired for its glamour and powerful message of ‘Because you’re worth it’. The stunning women that represent the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. I’m looking forward to working with the L’Oréal Paris team in India and creating some new global beauty trends,” said Katrina Kaif.

     

    Manashi Guha, General Manager, L’Oréal Paris says, “In India, L’Oréal Paris has grown immensely to become an extremely important part of the L’Oréal consumer portfolio. We have made significant leaps in terms of our product range and their relevance to the modern Indian woman. Our spokespeople are passionate and talented individuals and sources of inspiration for our generation thanks to their vision, engagement and talent. Katrina beautifully embodies the qualities that represent our brand and we’re very happy to have her on board with us.”

     

    Global ambassador for L’Oréal Paris – Aishwarya Rai Bachchan who has been a part of the brand for 12 years said, “I would like to extend a warm welcome to Katrina to the L’Oréal Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best.”

     

    Katrina Kaif has an outstanding film record and has carved a niche for herself in the Indian film industry. She has received multiple award nominations for the variety of roles she has portrayed and has been a part of several successful films like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3.

  • SodaStream unveils Scarlett Johansson as its first-ever global brand ambassador

    SodaStream unveils Scarlett Johansson as its first-ever global brand ambassador

    NEW JERSEY: SodaStream International has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.

     

    “We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”

     

    Johansson believes that being healthy is about commitment, determination, and self-empowerment. These core values emulate SodaStream’s mission to revolutionize the beverage industry by empowering people with easy-to-use, fun ways to enjoy better-for-you, better-for-the-environment bubbly beverages.

     

    The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.

     

    “I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”

     

    SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.

     

    About SodaStream 

    SodaStream International is the world’s leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

     

    Forward Looking Statement 

    This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management’s current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements.

     

    Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers’ demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

     

    About the Super Bowl ad production:-

     

     
    Agency: 

    Humanaut

     

    Titles: 

    Director: Bryan Buckley 
    Creative Director: Alex Bogusky / David Littlejohn 
    Copywriter: David Littlejohn 
    Art Director: Stephanie Galabert

  • INC’s revamped website is all about Rahul Gandhi

    INC’s revamped website is all about Rahul Gandhi

    MUMBAI: Soon after Prime Minister Manmohan Singh’s announcement that he isn’t in the race for the 2014 Lok Sabha election, the Congress party seems to be going for an overhaul. Reportedly, the national party has brought on board Dentsu India, the Japanese advertising and public relations company (along with JWT) that will be working on a massive campaign around the party’s vice-president Rahul Gandhi.

     

    However, Dentsu isn’t talking about the association as of yet. “No comments on Congress,” is what Dentsu India executive chairman Rohit Ohri who is holidaying in Koh Samui, Thailand said.

     

    But the idea is to build up the image of Gandhi before the election. And it seems the process has already begun. The homepage of the website of Indian National Congress shows Rahul Gandhi in the most positive light. The side panel on the website has stories just of Rahul Gandhi addressing people at different times. All his speeches that have made news till now also feature in the panel.

     

    Few of the highlights are: “An India In Which No One Is A Minority: Rahul Gandhi”; a video of Rahul Gandhi talking to the media in Delhi about combating corruption and tackling inflation; and also a report published in The Telegraph that talks about Rahul Gandhi already taking over the charge of the Indian National Congress. It says, “The new website the Congress launched a few days ago reflects the changes in the party, both in its content and approach, and provides evidence of Rahul Gandhi’s supremacy despite Sonia Gandhi still heading the hierarchy.”

     

    Besides, the Gandhi scion is the most highlighted person on the site’s homepage. The mention of everyone else who have contributed to the development of the Party is in different sections of the site.

     

    So, is it a beginning of announcing him as a PM candidate?

  • AP Tourism to spend 40 crore on communications campaign

    AP Tourism to spend 40 crore on communications campaign

    BENGALURU: State tourism departments across India have become more and more visible across the Indian media and mass communication space, including the digital space. Andhra Pradesh (AP) Tourism too has decided to pile on the aggro with a budget of Rs 40 crore for this fiscal.

     

    AP Tourism Development Corporation (AP Tourism) conducted a road-show – “Fall in Love with Amazing Andhra Pradesh” – in Karnataka at Bengaluru in order to promote tourist places in the state of AP. The state plans to use the tagline ‘Eeverything’s possible’ in its communications.

     

    Government of Andhra Pradesh, special chief secretary (Tourism) Chandana Khan says, “The budgeted spends for next year are likely to be higher. We use a number of agencies for creative as well as media buying.”

     

    “People are under impression that Andhra is only a land of myriad of opportunities and industrious people. The state has a rich culture and heritage legacy. We are putting in a lot of efforts to attract tourists to the state. A number of ideas are under consideration. With this road-show, we also look forward to have tie-ups with tour operators in the state,” she further adds.

     

    Hyderabad will also stage the first edition of the Hyderabad Travel Meet & India Tourism Heritage Conclave from 21 to 24 February. “While Hyderabad Travel Meet (HTM) will showcase Andhra Pradesh as a destination, bringing together all buyers, sellers and potential consumers, the India Tourism Heritage Conclave will have seminars and panel discussions on various aspects of the Tourism industry,” says Khan.

     

    AP Tourism has tied up with airlines to offer complete packages such as Balaji Darshan. It has also placed its facilities through Online Booking and has increased accessibility of making AP Tourism bookings in a big way.

  • Micromax’s ‘juggle’ with Hugh Jackman

    Micromax’s ‘juggle’ with Hugh Jackman

    MUMBAI: The advertising industry as well as the fans of Hugh Jackman got a shock when the actor became the brand ambassador for Indian smartphone brand Micromax, late last year.

     

    The TVC became the talk of the town; and to continue with the series the phone makers have come up with a new campaign for Canvas Turbo –The phone that ‘CAN’ juggle!

     

    The campaign brings alive the theme of the phone – the phone that ‘CAN’ juggle – and also takes forward the Micromax ‘nothing like anything experience’.  The TVC largely talks about the speed and multitasking features of the Canvas Turbo through the juggler.

     

    Commenting on the new phone, Micromax co-founder Rahul Sharma said, “At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them.”

     

    Apart from TV, the launch of the phone is supported with a 360 degree marketing campaign across print and online.

  • Tradus.com takes forward Kejriwal’s ideas

    Tradus.com takes forward Kejriwal’s ideas

    MUMBAI: Arvind Kejriwal with his jhadu was a common sight during the recently concluded Delhi state elections. And cashing on the popularity, Tradus.com, a location-based marketplace, is now offering the aam aadmi the symbolic jhadu for just Rs 5.

     

    On the innovative offer, Tradus.com CEO Mudit Khosla said, “The jhadu has become a symbol of change and honesty, which resonates well with Tradus’ endeavour of bringing nearby sellers that offer honest prices to buyers. We encourage all our patrons to own this jhadu at an honest price and celebrate the birth of a corruption-free Delhi.”  

    The company doesn’t want to cheat its customers and hence, have well-defined parameters for the product. The jhadu available on Tradus.com is manufactured at production units in Delhi NCR.

  • Ranbir Kapoor joins the Lay’s bandwagon

    Ranbir Kapoor joins the Lay’s bandwagon

    MUMBAI:  Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of snacks.

    The latest to enter the bandwagon is Ranbir Kapoor. The new campaign will follow Lay’s advertising trend which has always been about youth and moments of friendship. The actor was chosen as the brand thinks he fits in perfectly with its persona of youthful energy & international appeal that continues to grow in the minds of consumers.

    PepsiCo India western category food category director Gaurav Mehta said, “We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding.” The new face of Lay’s Ranbir Kapoor said, “Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments – is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead.”

    While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.

  • O&M makes Big B a crusader

    O&M makes Big B a crusader

    MUMBAI: In a country where every year farmers commit suicide because of draughts, it is very important to educate and sensitise people about draught.

    With an objective to propagate water conservation, Dhanuka Agritech has launched a new television commercial featuring Amitabh Bachchan.

    The campaign has been conceptualised by Ogilvy & Mather and depicts the dependence of Indian populace on rains and the associated happiness and prosperity. The jingle “Baadal barse tapur tupur” aims to connect with the audience and showcase the joy and euphoria that rain brings with it. The TVC further portrays how an individual can bring about change by undertaking small initiatives like harvesting rain water.

    Dhanuka Agritech group chairman RG Agarwal said, “Since decades, the DNA of Dhanuka Agritech has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. The TVC is a further step in this direction urging every stakeholder to understand the importance of water conservation for a sustainable future. The ‘emotion’ is so forceful that everyone’s conscience will respond to this issue. The TVC is expected to catch on the breath of the nation.”

    The company has a flagship save water campaign with a tagline “Khet ka pani khet mein aur gaon ka pani gaon mein”.