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Category: Ad Campaigns

  • Jockey relaunches ‘Bras as Versatile as I Am’ campaign

    Jockey relaunches ‘Bras as Versatile as I Am’ campaign

    Mumbai: Page Industries, the exclusive licensee of Jockey International, has announced the relaunch of its ‘Bras as Versatile as I Am’ campaign, timed for the festive season. This campaign celebrates the diverse lives of women with bras designed to support various moods and lifestyles.

    Over the past decade, the women’s innerwear category has grown significantly, leading Jockey to expand its offerings. The refreshed campaign features collections tailored for work, lounge, travel, and everyday wear, including strapless and plus-size options. Each piece is made with high-quality fabrics, prioritising comfort and support for every moment of a woman’s day. 

    Jockey India CMO Nihal Rajan said, “Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength. Our bras are designed to provide unparalleled comfort and support, tailored for every moment, from the hustle of a workday to the serenity of a restful night. While the core target demographic remains women around 23 years old, the collection is inclusive and celebrates women across age groups. We understand that womanhood encompasses a myriad of roles and experiences and with our bras we aim to redefine what innerwear means, turning everyday essentials into expressions of confidence and versatility.”.

    The campaign will engage women through various platforms, including television, outdoor advertising, Jockey Woman exclusive stores, digital, and social media, highlighting the versatility and comfort of Jockey bras.

    Over the last twenty-five years, Jockey has transformed the innerwear industry through innovation and design. The relaunch of the ‘Bras as Versatile as I Am’ campaign reaffirms Jockey’s commitment to providing thoughtfully designed innerwear that meets the needs of women throughout their lives.

  • UNICEF and Dove renew partnership to boost youth self-esteem in India

    UNICEF and Dove renew partnership to boost youth self-esteem in India

    Mumbai: UNICEF and Dove renew their partnership to empower 16.4 million young people in India with vital self-esteem education over the next two years. This collaboration builds on their previous efforts, which began in 2019, to provide educational resources focused on self-esteem and body confidence. In the first phase, the initiative successfully reached over seven million students with the ‘Who Am I’ self-esteem lesson kits, surpassing its initial goal of supporting 6.25 million students by the end of 2023.

    In this new phase, UNICEF will work closely with the state governments of Assam, Bihar, Jharkhand, Odisha, Chhattisgarh, Uttar Pradesh, Rajasthan, and Gujarat to enhance the life skills programme. The initiative specifically targets young people aged 11-14 and 15+, addressing self-esteem concerns through engaging learning materials, including comic books that discuss gender stereotypes, media appearance ideals, and harmful body talk. These resources aim to help students become advocates for body confidence.

    UNICEF plans to distribute the content through a variety of channels, including in-person training, the government’s e-learning platform Diksha, other state learning management systems, and the Passport to Earning digital platform. The programme encourages parents, siblings, and teachers to actively support boys and girls in becoming self-esteem champions.

    “When young people do not feel confident, their ability to be changemakers and build a stronger future diminishes. With the renewal of our partnership with Dove, even more young people will be supported to feel confident in their ability to stand up for their rights and fulfill their promising potential,” said UNICEF, director of private fundraising and partnerships, Carla Haddad Mardini.

    Positive self-esteem not only fosters essential life skills but also enhances young people’s chances of gaining and retaining employment. This critical work contributes to body confidence and supports the retention, transition, and completion of their education, equipping them with the skills needed to succeed in school, work, and life.

    “Since 2004, Dove has supported 114 million young people to build their body confidence and self-esteem. With so many young people feeling pressure to look a certain way, we hope that our partnership with UNICEF can support many more young people to advocate for themselves and challenge beauty standards,” stated Dove Personal Care North America & Dove Masterbrand, chief growth officer, Marcela Melero.

    In addition to the programmes in India, the initial phase of the partnership also reached over 130,000 adolescents in Brazil with body confidence and self-esteem materials through both in-person sessions and UNICEF’s Topity chatbot. In Indonesia, over 180,000 teachers attended online training sessions to learn how to deliver self-esteem and body confidence lessons.

  • Ambuja Cements empowers Gujarat’s coastal communities with CSR initiatives

    Ambuja Cements empowers Gujarat’s coastal communities with CSR initiatives

    Mumbai: Ambuja Cements, part of the diversified Adani Portfolio, actively transforms Gujarat’s coastal communities through impactful CSR initiatives. For over 30 years, the company has collaborated with rural populations around its Ambujanagar plant to tackle pressing challenges such as water scarcity, agricultural development, and livelihood enhancement.

    In the Gir Somnath district, Ambuja Cements combats salinity ingress, which threatens both agriculture and drinking water sources. Through strategic interventions like check dams, pond deepening, and river interlinking, the region evolves from a ‘Dark Zone’ plagued by severe water depletion to a thriving area with abundant groundwater. These efforts enable farmers to boost crop yields, transitioning from single-crop farming to cultivating three-season crops, which significantly enhances their income and food security.

    Beyond water resource management, Ambuja Cements empowers over 44,000 farmers in Saurashtra by promoting improved agricultural practices, animal husbandry, and sustainable farming techniques. The establishment of Self-Help Groups (SHGs) and skilling centers provides local women and youth with financial independence and employment opportunities, underscoring the company’s commitment to gender equality.

    “The work of Ambuja Cements has not only replenished our land but also brought new hope to our lives,” says a local farmer from Kodinar. “Now, we can grow three seasons of crops instead of just one.”

    Through its CSR initiatives, Ambuja Cements remains dedicated to facilitating sustainable livelihoods for communities where it operates. These grassroots efforts cement the company’s role not only in infrastructure development but also in building resilient communities for the future.

  • Ilem Japan launches #SipsWithILEM campaign with Zeenat Aman

    Ilem Japan launches #SipsWithILEM campaign with Zeenat Aman

    Mumbai: Japanese skincare and wellness brand Ilem Japan has launched a series of digital ad films promoting its premium line of Japanese teas: Matcha Japanese Tea, Sencha Japanese Green Tea, Genmaicha Japanese Brown Rice Green Tea, and Hojicha Japanese Roasted Green Tea. The campaign features actress Zeenat Aman, representing the brand’s commitment to authenticity, taste, and tradition.

    Titled #SipsWithILEM, the campaign highlights Ilem Japan’s passion for providing an authentic tea experience. Each film shows Zeenat Aman elegantly enjoying the different tea varieties, reflecting on the best moments in her life, much like Ilem Japan’s teas sourced directly from Japan.

    The films emphasise the unique characteristics of each tea, from the rich flavor of Matcha to the delicate notes of Sencha, the nutty aroma of Genmaicha, and the roasted depth of Hojicha. Through Zeenat’s portrayal, the films convey that life is too short for compromises, encouraging viewers to savor every sip. Her presence reinforces the campaign’s focus on authenticity and quality.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zeenat Aman (@thezeenataman)

     

    Ilem Japan founder & CEO Ishvani Patel said, “We are thrilled to have Zeenat Aman join us for the #SipsWithILEM campaign. Her iconic status and appreciation for authentic experiences align perfectly with our brand’s values. With this campaign, we wanted to bring to life our dedication to offering authentic, premium Japanese teas. We believe that this campaign will inspire tea lovers to embrace the beauty and simplicity of Japanese tea culture.”

    Zeenat Aman said, “I’ve always been drawn to things that are real and true, and that’s what I love about Ilem Japan. Their teas are the perfect expression of authenticity. This campaign was a joy to be part of, and I’m thrilled to share these teas with everyone.”

    The digital ad films have been released across Ilem Japan’s social media platforms, allowing tea lovers and wellness enthusiasts to experience the richness of Japanese tea culture. The #SipsWithILEM campaign is live on digital platforms, just in time for the festive season, and aims to inspire audiences to explore the delightful world of Japanese teas.

  • ABP LIVE Impact Makers Conclave 2024 celebrates leaders shaping India’s future

    ABP LIVE Impact Makers Conclave 2024 celebrates leaders shaping India’s future

    Mumbai: ABP LIVE, a prominent digital news platform in India, hosts the inaugural ‘ABP LIVE Impact Makers Conclave 2024’ on 22 October 2024, in New Delhi. The conclave will honour the changemakers driving progress across industries, bringing together leaders and innovators from business, sports, philanthropy, entertainment, and technology to celebrate innovation, leadership, and social impact.

    This dynamic forum will recognise individuals whose contributions have transformed industries and influenced India’s growth story. Delhi’s chief minister, Atishi Singh, will grace the event as the guest of honour, promising a powerful confluence of ideas and recognition.

    The conclave features an exceptional lineup of speakers, including:

    – Spiritual leader Aniruddhacharya

    – Journalist Richa Anirudh

    – Founder and CEO of Phool Ankit Agarwal

    – Padma Shri Awardee and Social Activist Sunitha Krishnan

    – Gold medalist, Paris paralympics Navdeep Singh

    – Manveer Singh Gautam, also known as Platicvalla

    – Environmentalist Malhar Kalambe

    – Doctor, author, and educator Tanaya Narendra

    – Actor, comedian, and writer Bhuvan Bam

    – Stand Up comedian Aaditya Kulshreshtha

    – Indian cricketer Washington Sundar

    – Actor and Founder of Nish Hair Parul Gulati

    Each speaker will share unique insights and experiences, engaging in meaningful discussions that showcase their journeys and achievements, continually redefining excellence.

    ABP LIVE’s commitment to highlighting impactful stories and transformative efforts takes centre stage at this conclave. As the event celebrates these influential figures, it reinforces the importance of recognising those who drive positive change and inspire future generations.

  • Mia by Tanishq partners with Zeenat Aman to revive the disco era

    Mia by Tanishq partners with Zeenat Aman to revive the disco era

    Mumbai: Mia by Tanishq revives the vibrant spirit of the disco era in its latest campaign, partnering with the queen of Indian disco, Zeenat Aman, to showcase the bold and glamorous essence of the 70s and 80s. The campaign brings a touch of nostalgia with a modern twist, blending retro charm with contemporary elegance. As an iconic figure whose style continues to resonate across generations, Zeenat effortlessly embodies the collection’s celebration of self-expression and glamour.  

    In the film, Zeenat Aman dances to her evergreen hit ‘Aap Jaisa Koi’, bringing a lively and celebratory vibe to the campaign. Adorned in statement earrings, a strobe-light inspired necklace, and an eye-catching multi-diamond ring, she captures the essence of the disco era’s shimmer, shine, and bold fashion. The visuals feature striking colours, dazzling lights, and a retro-modern aesthetic that appeals to both those familiar with the era and today’s youth drawn to its iconic style.  

    The campaign, conceptualised by Famous Innovations and facilitated by Collective Artists Network, merges timeless charm with modern energy, reminding viewers that true style transcends time. As Zeenat Aman exudes confidence and glamour, the collection’s pieces embody the spirit of freedom, fun, and self-expression, designed for the modern woman who values statement-making style and versatility.  

    Mia by Tanishq, business head, Shyamala Ramanan expressed her excitement: “We are thrilled and honoured to collaborate with Zeenat Aman, an icon who epitomises the fearless and unapologetic spirit of the disco era. This partnership is a celebration of timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Zeenat breathes life into this collection in a way that feels both nostalgic and empowering, reminding us that true elegance lies in embracing our inner star. Together with Zeenat, we hope that the bold spirit of Disco continues to inspire, with each piece of the Mia Disco collection designed to make you shine like the icon you are.”  

    Famous Innovations, chief creative officer – south, George Kovoor added, “Mia is bringing disco back with a collection that is inspired by the glitz and glamour of one of the most iconic eras of all time and what better way to launch the Disco Collection than with the queen of disco herself – Zeenat Aman. Zeenat and the Mia Disco Collection are a perfect match, and the magic is clear for everyone to see. This campaign brings back the memories of the 70s and proves that true glamour never goes out of style and that disco really has no age or era.”  

    The disco collection is available now, offering a variety of pieces from sparkling earrings to playful rings, perfect for any occasion.  

  • Big Fm launches third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha

    Big Fm launches third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha

    Mumbai: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, Big Fm is back with the third season of its distinctive campaign Super Duper Dhamaka. This season, joining in the celebrations is Bollywood star Sonakshi Sinha, who is the face of the campaign.

    Aimed to provide small-scale retailers with a platform that boosts their reach and drives real sales, the campaign makes shopping a fun and rewarding experience for consumers. Super Duper Dhamaka not only highlights the uniqueness of local shopping but also transforms it into a vibrant celebration with a touch of Bollywood magic. The festive period is a great time for consumers to make the most of significant deals that retailers have to offer.

    Big Fm COO Sunil Kumaran shared, “After the great success of the first two seasons, we are excited to launch Season 3 of Super Duper Dhamaka with Sonakshi Sinha. Our endeavour with the campaign has always been to provide small scale retailers with a powerful platform to extend their reach and boost sales, while bringing joy and great deals to shoppers. Given Sonakshi Sinha’s incredible influence, we are happy to have her onboard to support this cause and we look forward to amazing response this festive season. Furthermore, this initiative aligns with BIG FM’s commitment to staying deeply rooted in local communities, ensuring we not only engage with our listeners but also preserve the authenticity of their shopping experiences.”

    Speaking about the association, Sonakshi Sinha said, “I am thrilled to join hands with BIG FM for their innovative campaign Super Duper Dhamaka Season 3 that not only supports local retailers but also brings great deals to shoppers during the festive season. Diwali is all about celebration and this campaign perfectly captures that spirit by ensuring great deals for shoppers and ensures better footfall for local retailers. The idea of empowering local businesses is something that I am excited to extend my support to.”

  • Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Mumbai: Reid & Taylor has launched its latest campaign, ‘Man on a Mission,’ with Bollywood superstar Vicky Kaushal as the face of the brand.

    This campaign aims to celebrate men who are on an everyday mission, just like Vicky, whose journey from humble beginnings to superstardom is truly inspiring. ‘Man on a Mission’ resonates deeply with today’s discerning audience, reflecting their aspirations for both personal and professional success.

    Eggfirst founder and MD Ravikant Banka said “Every brand carries a unique responsibility, and this is even more true for an iconic name like Reid & Taylor. In today’s competitive landscape, it’s essential to connect with consumer aspirations at a deeper level, something that’s core to them and very personal to them. We believe ‘Man on a Mission’ will powerfully connect and resonate with the target consumer.”

    Reid & Taylor CEO Subrata Siddhanta said, “Having known Ravikant for nearly two decades, I’ve firsthand seen Eggfirst’s exceptional blend of strategy, consumer insights, storytelling, and digital expertise, all deeply rooted in integrity. The campaign ‘Man on a Mission’ is aligned with the core of our brand’s vision, and we are confident that with Vicky Kaushal, the connect will be even stronger.”

    Speaking about the association, Vicky Kaushal said, “Reid & Taylor is a brand with immense legacy, and this collaboration reflects the values I hold close which are perseverance, commitment, and excellence. I couldn’t be more thrilled to be a part of this journey.”

  • Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mumbai : Mondelez India, the makers of leading snacking products, is excited to announce the launch of Studio creations by Cadbury, a luxurious new collection of signature pralines. This marks the brand’s most significant launch in over five years, reimagining the world of premium gifting with an artistic touch. The introduction of Studio creations by Cadbury is not just a launch—it’s a celebration of craftsmanship and innovation, created to cater to the evolving tastes of today’s discerning consumers.

    At the heart of this offering is a curated selection of beautifully crafted pralines with 3 exotic flavours- Gianduja, Brownie Aux Noix & Chocolat A L’Orange- that blend the finest ingredients with artistic elegance luxuriously encased in a meticulously crafted jewel toned box. Every piece is a story—a fusion of rich flavors and intricate design that invites consumers to savour the artistry in every bite. As gifting becomes more refined and unique, Studio creations by Cadbury stands out as a perfect choice for those looking to make a statement.

    Mondelez India vice president of marketing Nitin Saini reflected on this milestone, stating, “With Studio creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India.

    Our consumers are very conscious of their choice of gifts & see them as an extension of their refined tastes. With Studio creations by Cadbury, we are presenting our consumers an opportunity to Gift a taste of art; making the important ones in their life feel truly cherished. To bring this artistry to our consumers, there was no better choice of brand ambassadors than the super talented & charismatic couple, Kareena Kapoor Khan, and Saif Ali Khan. We are thrilled to welcome them to the Cadbury family.”

    Kareena Kapoor Khan and Saif Ali Khan mentioned “We’re so excited to join the Cadbury family and be a part of this incredible new launch, Studio Creations By Cadbury. This is more than just chocolates—it’s about giving a gift that feels special, refined and thoughtful. We can’t wait to share this with everyone!”

    Ogilvy India, chief creative officer Sukesh Nayak said, “This festive season Mondelez is offering a luxurious chocolate gifting experience with the launch of Studio. What stands out is how different and classy it looks and feels amongst all its competition. Saif Ali Khan and Kareen Kapoor Khan’s effortless chemistry and charm were a perfect match for the brand’s personality. The film shows how the box of Studio pralines catches attention like a piece of art does.”

    Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India, states that their strategy centers on launching a premium gifting brand optimized for omnichannel growth. “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.”

    Design Bridge and Partners executive creative director Southeast Asia & India Phil Dall  highlighted the strength of their ongoing collaboration with Mondelez, stating, “Studio creations by Cadbury represents the next evolution in our long-standing partnership with Mondelez. We’ve worked together to create not just a brand, but an experience that truly connects with consumers. It’s about more than gifting—it’s about crafting moments of connection through artistry and indulgence, reinforcing the creative vision we’ve cultivated together over the years.”

  • Allcargo Gati to Launch 1,700+ AFV Fleet for Sustainable Delivery Solutions

    Allcargo Gati to Launch 1,700+ AFV Fleet for Sustainable Delivery Solutions

    Mumbai: Allcargo Gati Limited, one of India’s express distribution and supply chain management companies, is set to roll out more than 1,700 rebranded alternative fuel vehicles (AFVs) nationwide for first and last-mile delivery. This move aligns with Allcargo Group’s ambitious goal of achieving carbon neutrality by 2040, reflecting the company’s commitment to sustainability and operational excellence.  

    The rebranded fleet forms part of a larger initiative driven by government policies, including PM Gati Shakti – National Master Plan, the National Logistics Policy, and Bharatmala, which support the company’s expansion into tier 2 and tier 3 cities. The upgraded vehicles, designed to improve fuel efficiency and sustainability, will help meet the dynamic needs of the evolving market.  

    Allcargo Gati Limited, chief commercial officer, Uday Sharma commented on the launch, stating, “The launch of our rebranded fleet underscores our commitment to sustainability and operational excellence. By integrating cutting-edge technology with enhanced efficiency, the AFVs are designed to reduce our carbon footprint while driving cost-effectiveness for our customers.”  

    Allcargo Gati, head of marketing and transformation, Kaushal Shetty added, “The rollout of our rebranded fleet marks a bold step toward a faster, more reliable, and environmentally responsible delivery experience. These rebranded vehicles will better meet the dynamic needs of the market. The initiative is in line with the Group’s vision to reduce ecological footprint by implementing innovative solutions.”  

    Allcargo Gati currently serves over 5,400 pin codes directly, with access to 19,800 pin codes, covering 735 out of 739 districts in India. The newly rebranded trucks are equipped with advanced sustainability features to cater to the diverse needs of customers.