ITV

Category: Ad Campaigns

  • Tourism Ministry denies removing Aamir Khan as Incredible India’s brand ambassador

    Tourism Ministry denies removing Aamir Khan as Incredible India’s brand ambassador

    MUMBAI: The Tourism Ministry has denied removing Aamir Khan as the brand ambassador of the Incredible India ad campaign.

     

    In response to media reports citing that Khan would no longer be endorsing the campaign in light of the ‘intolerance’ controversy that broke out late last year, the Tourism Ministry has clarified that “there is no change in the stand of the ministry in this matter.” 

     

    The Ministry further clarified that at present it had a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Khan.

     

    It may be recalled that at a public event last year, Khan said that his wife Kiran Rao fears for the safety of their child and was mulling the option of leaving the country.

     

    However, as of now it looks as if Khan will continue to be the face of the Incredible India brand campaign.

  • Water Communications unveils new ad for Marshalls Wallcoverings

    Water Communications unveils new ad for Marshalls Wallcoverings

    MUMBAI: Mumbai based communications agency Water Communications recently unveiled a new campaign for Marshalls Wallcoverings – ‘Design Wala Colour.’

    The campaign reflects that design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. The ad stresses on the point that by adding designs to our walls, we can make the world around us even more beautiful.

    Speaking on the new campaign, Water Communications director Vandana Sethhi said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for everything else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think design wala colour.”

    “Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours,” added Marshalls Wallcoverings director Mona Menon.

  • TGB launches Tata Coffee Grand with disruptive campaign

    TGB launches Tata Coffee Grand with disruptive campaign

    MUMBAI: Known for inspiring campaigns like Jaago Re, Tata Global Beverages (TGB) has launched a new marketing campaign for its new premium product Tata Coffee Grand.

    Tata Global Beverages regional president- India Sushant Dash says, “We are excited to launch Tata Coffee Grand at a time when coffee consumption is poised to grow significantly in the country. We are launching an innovative product and in keeping with this, we decided on a marketing mix that is different and disruptive. This is a refreshing take using compelling storytelling that speaks to both existing coffee drinkers, as well as young, curious prospective consumers who are looking for a new beverage of choice. With this campaign, TGBL looks to challenge the category codes in a way that is uniquely Tata Coffee Grand.”

    Conceptualised by Mullen Lintas, the campaign will be supported by an extensive social media plan and media integrations. The advertisement will be aired in Hindi, Tamil and other languages.

    Mullen Lintas NCD Shriram Iyer adds, “With the launch of a new product in one of the oldest categories in the country but one that’s just beginning to see a surge in growth, came along an opportunity to do something really unique and interesting. We’ve tried to break away from the monotony of conventional advertising on coffee by enlisting the help of a South Indian grandmother who’s anything but traditional. Decked in hip hop gear and bling, through an integrated 360 degree campaign, she teaches consumers on what it takes to make great coffee and to stop drinking what has now begin to pass for coffee, by rapping it.”

  • CarDekho launches new ‘monu-mental’ TVC highlighting new feature

    CarDekho launches new ‘monu-mental’ TVC highlighting new feature

    MUMBAI: CarDekho’s recently released quirky TVC will strike a chord with auto enthusiasts who are ‘senti-mental’ about their car and if they believe that all the information, right down to the vehicle’s sound, is ‘instru-mental’ before making a purchase?

    Highlighting the new ‘Feel the Car’ feature available on the CarDekho app, the off-hand, humorous TVC highlights the unique approach undertaken to bring alive a car through the app feature that enables a truly immersive virtual car experience for users.

    Contrary to the normal video advertisements featuring “industry experts,” the entire TVC has been shot with real employees, with all the aspects such as shooting, editing, casting or post-production being handled in-house by CarDekho to maintain the integrity and clarity of the messaging.

    Speaking on the TVC, CarDekho CMO LK Gupta said, “We know how attached Indian consumers are to their cars, and we know how crazy our own employees are to develop product features to really bring alive a virtual car experience. This new TVC is the perfect way of defining the new feature, explained and demonstrated by the actual mavericks behind the development. We are confident that our new feature will enhance user experience and allow consumers to make the most informed car purchase decisions.”

    With a full 360 degree interior and exterior view, recreation of the sounds such as horn, ignition or revving, embedded video and text pop-ups to explain various car features, CarDekho’s ‘Feel the Car’ feature is a high-functionality development. With a unique confluence of video, text and audio stimulus made available for users to peruse, CarDekho has customised the feature for more than 40 popular car models.

  • Sky Broadband to launch co-branded campaign with ‘Kung Fu Panda 3’

    Sky Broadband to launch co-branded campaign with ‘Kung Fu Panda 3’

    MUMBAI: Sky has joined forces with Twentieth Century Fox and DreamWorks Animation to create a brand new campaign featuring characters from DreamWorks Animation’s latest feature Kung Fu Panda 3 to promote Sky Broadband. 

     

    The new campaign, which launches on Christmas Day, features the characters from the latest Kung Fu Panda 3 film, which will be premiering in the UK on 11 March, 2016. The bespoke 50 second animated advert shows us what life is like inside the peaceful paradise that is the Panda Village – and how unreliable internet can disrupt everyone’s ‘feng shui.’

     

    In the TV ad, Po’s biological father Li Shan is seen lulling the last of the baby pandas to sleep so he can snack on his favourite dumplings. Not wanting to miss the picturesque moment, Po and his adoptive father, Mr. Ping, decide to film it on their tablet as Li Shan adds some flavour to his dumplings with pepper. Unwittingly, he sprinkles some on one of the baby pandas which causes it to let out an almighty sneeze, startling Li Shan in the process and setting off a chain reaction of sneezing baby pandas.

     

    Po, delighted at what he has just captured, decides to upload the hilarious video but is hindered by a slow internet connection. Mr. Ping, points out that they wouldn’t have had this issue if they had Sky Broadband, which is now available in the Sky Broadband Big Sale. The campaign will also feature on radio as well as on digital platforms, print media and on posters across Britain. 

     

    In the Sky Broadband Big Sale, new customers can get 12 months free Sky Broadband Unlimited, on a 12 month contract, or take advantage of half price Sky Fibre offers.

     

    Sky Broadband director Lyssa McGowan said, “We’re delighted to have teamed up Twentieth Century Fox Film Company and DreamWorks Animation to come up with a truly great ad. We’re sure our customers will love it just as much as our great broadband deals. ”

     

    To preview the ad, click here.

  • Cello’s mother-daughter campaign strikes an emotional chord

    Cello’s mother-daughter campaign strikes an emotional chord

    MUMBAI: The new ‘Main aur Maa’ film released by home ware brand Cello has set the digital space abuzz. The film tugs at viewers’ heartstrings with its portrayal of a mother’s unconditional love for her daughter. Hitting all the right emotional chords, it builds around the theme of ‘Companion for Life.’

     

     

    The digital brand campaign has been conceptualised and executed by Eggfirst Advertising.

     

    Cello World director Gaurav Rathod says, “Since conception, Cello as a brand, has been the torch-bearer for the woman of substance. As India gallops towards the new, mobile internet-driven scheme of things, certain things will forever remain unchanged, foremost being the transcendent mother-daughter bond. The film has beautifully captured the myriad nuances of the bond.”

     

    Eggfirst Advertising SVP Ashish Banka adds, “Home ware communication we have witnessed so far, doesn’t cross certain boundaries. Taking a cue from today’s generation – people have gotten busy with their individual lives, while letting crucial relationships flounder and stagnate; most young people do not realise the value of key relationships in their lives – this gave us an opportunity to bring to the fore the concept that there still exist relationships that are living embodiments of a ‘Companion for Life’. We have envisaged Cello as the quantifiable equivalent of a trusted companion in the modern woman’s hectic life, the one companion that will never fail her even when the pace of life gets too hot to handle. The film showcases a sublime emotion- the selfless love of a mother for her daughter.”

     

    The video has already touched half a million views on both Facebook and YouTube combined, within a span of four days.

  • Blink Digital gets KFC ‘confidential’

    Blink Digital gets KFC ‘confidential’

    MUMBAI: Digital agency, Blink Digital has devised an innovative route for launching a new product by food giants KFC. Creating a departure from the usual route, they have launched KFCConfidential.com – an exclusive website which can be accessed only by one person at a time, for 30 seconds only. The website is created for the launch of KFC’s new product which is yet to be announced. 150 visitors who access the website will stand a chance to win private passes to KFC’s exclusive pre-launch event slated this week.

     

    The agency conceptualized this innovative approach keeping in mind the market trends and consumer engagement habits. The idea of a ‘secret supper invitation’ for something yet to be introduced was daring, innovative and found an instant connect with the consumers.

     

     “We are committed to delivering campaigns that are driven by deep human truths. As experiences are becoming increasingly ubiquitous, consumers are on a constant lookout for newer ways of engagement. With KFC Confidential, we followed a philosophy of ‘less is more’. Instead of bombarding consumers with product advertisements, we decided to keep this campaign aspirational and use a pull approach rather than a push one. The website has no product images; in fact, it doesn’t even have the product name. The response it has received so far has been tremendous,”” said Blink Digital, co-founder and creative director, Dooj Ramchandani.

     

    The website has already recorded over 28,000 users waiting in line for over 5,100 hours to access the website – the maximum time spent waiting by a single user currently stands at 70 minutes at the time for drafting this release!

  • OYO Rooms targets year-end travellers with new campaign

    OYO Rooms targets year-end travellers with new campaign

    MUMBAI: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of life with eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room.

     

    The tagline ‘OneForEveryone’ reinforces how OYO Rooms caters to a variety of traveller needs.

     

    Sharing details on the campaign, OYO Rooms CEO and founder, Ritesh Agarwal said, “We are thrilled to launch our latest ad campaign, ‘OneForEveryone,’ which is actually a series of short films showcasing how different people behave once they check-in at a hotel. These colloquial commercials underscore how OYO Rooms understands and caters to the wide spectrum of expectations Indian travellers have from their hotel-experience. We are confident that this campaign will trigger greater brand recall and preference for OYO Rooms when travellers start planning a holiday.”

     

    The campaign was conceptualised in-house by OYO’s creative team led by brand strategy head Bhaskar Thakur. External partners working on the campaign include The DZU Film Company director Daniel Upputuru and AD Tanya Katya.

  • FreeCharge takes to role reversal in new ad campaign

    FreeCharge takes to role reversal in new ad campaign

    MUMBAI: Indian digital payments platform FreeCharge has launched its new brand campaign called ‘#ReverseTheCharge, which reinforces the brand’s connect with youth.

    The new campaign explores the youth-parent relationship with a twist by adding a flavour of role reversal. The pan India TVC campaign will cover 30+ channels on national television spanning major Hindi GECs and English channels. The campaign will leverage both offline and online platforms to reach out to the target audience.
     

    Created by Lowe Lintas, the campaign resonates with the youth of today who are more tech-savvy and know how to best use online platforms.

    Talking about the new TVC, FreeCharg marketing head Ashish Virmani said, “FreeCharge as a brand understands youth and their needs deeply. With FreeCharge, they just don’t recharge but in a way FreeCharge helps them solve their problems smartly. With this campaign, the youth has evolved to the point where they can charge their parents for being spendthrift. This campaign will be an integrated marketing plan leveraging TV, digital and radio primarily and aims to build the already strong appeal for the brand.”

    The #ReverseTheCharge campaign is targeted at the urban youth living in metros. The TVC is in Hindi and translated in other regional languages such as Tamil, Telugu and Kannada to strengthen brand awareness and penetrate deeper into the Indian market to attract new users on board.

    Talking about the campaign Lowe Lintas CCO Arun Iyer said, “For the launch phase of the campaign, we had established Freecharge as a brand that frees young people of various money-related charges placed on them by their parents. In this phase, we thought we’d flip the dynamics of this relationship. The young Freecharge user is a step ahead of the game and knows how to save so well, that in addition to freeing themselves of all charges of being spendthrift, they can now in fact, go ahead and place the same charge on their parents.”

  • Liquor Ticker World’s first ad ticker on WhatsApp

    Liquor Ticker World’s first ad ticker on WhatsApp

    MUMBAI Cafe TC and  the digital agency from the Dentsu Aegis Network – Dentsu Webchutney have created Liquor Ticker, claiming it to be the world’s first ad ticker on the popular messenger WhatsApp.

    Cafe TC, earlier known as Turquoise Cottage, was on the lookout for a low-budget campaign to promote its makeover to target mainly its patrons. Executed by Dentsu Webchutney Innovation Lab, Liquor Ticker converted Cafe TC’s status into a running ticker and the profile pics into ever-changing Graphics Interchange Formats (GIFs) to show a vast variety of content – from its brand new logo to the new menu and a host of offers. Users could send a screenshot of an offer they liked to avail of it at the bar.

    “Our brief was clear to the agency. Promote our revamp in a way never done before, but of course, with a limited budget!” revealed Cafe TC founder Gaurab Soral. He added, “When the agency told me that they planned to use WhatsApp, I was a little sceptical since WhatsApp doesn’t offer any official ad space! And we’re not the kind of brand that would spam its users.”

    Dentsu Webchutney Innovation Lab CCT Gurbaksh Singh said, “We were toying with this idea for quite some time now, but were looking for that perfect match. With a little play of technology, read that as modifying WhatsApp’s API (Application Program Interface), we created an ad space on a medium that doesn’t have any! Liquor Ticker might just open the floodgates of advertising on WhatsApp.”

    Last year, Cafe TC along with Dentsu Webchutney came up with the award-winning Happy Hours Rewind where users could turn back time and extend the happy hours by tweeting more and more.