ITV

Category: Ad Campaigns

  • Café Coffee Day’s Beano campaign gets 1.2 million views

    Café Coffee Day’s Beano campaign gets 1.2 million views

    MUMBAI: Café Coffee Day’s latest social media activity is enjoying success like never before. For the very first time, the brand has come out with a video campaign in a five part series. The first part of the series, which was released last month, has received an overwhelming response of 1.2 million views to date.

    CCD’s first video campaign ‘Beano and the Bean’ is a lapse stop motion video painted with coffee itself. It revolves around a fun and endearing character called Beano, the caveman. The first part, a two minute video, introduces Beano and shows how he discovers the coffee bean in a fun and entertaining way. The objective behind the video was to create a deeper engagement with the audience with something that was fun and subtly revolves around coffee.

    CCD has seen success in many of its digital media activation like for World Hug Day and for the Football World Cup, which led to trending hashtags of #LetsHugOverCoffee and #CCDFootballquiz respectively, to name a few. 

    CCD realised that its previous social media activities around art and doodles always received high engagement and responses from followers. So the brand decided to go ahead with creativity led idea for its first video campaign. The brand roped in an artist who created hand drawn art using different densities of coffee decoction to narrate a story. Hence, the highlight of the video, which has not only excited the creative community, but the audience at large is firstly the use of hand created coffee art in a stop motion video and the other is the storytelling aspect. Moreover, the content is fun and the character is someone that everyone finds loveable.

    CCD has just released the second part of the Beano series, to celebrate Valentine’s Day. It is a 1.10 minute video that shows how Beano goes about meeting that someone special.

    With Beano, the idea was not to promote the brand or prove a point, but to create a property that the audience will embrace.

  • Café Coffee Day’s Beano campaign gets 1.2 million views

    Café Coffee Day’s Beano campaign gets 1.2 million views

    MUMBAI: Café Coffee Day’s latest social media activity is enjoying success like never before. For the very first time, the brand has come out with a video campaign in a five part series. The first part of the series, which was released last month, has received an overwhelming response of 1.2 million views to date.

    CCD’s first video campaign ‘Beano and the Bean’ is a lapse stop motion video painted with coffee itself. It revolves around a fun and endearing character called Beano, the caveman. The first part, a two minute video, introduces Beano and shows how he discovers the coffee bean in a fun and entertaining way. The objective behind the video was to create a deeper engagement with the audience with something that was fun and subtly revolves around coffee.

    CCD has seen success in many of its digital media activation like for World Hug Day and for the Football World Cup, which led to trending hashtags of #LetsHugOverCoffee and #CCDFootballquiz respectively, to name a few. 

    CCD realised that its previous social media activities around art and doodles always received high engagement and responses from followers. So the brand decided to go ahead with creativity led idea for its first video campaign. The brand roped in an artist who created hand drawn art using different densities of coffee decoction to narrate a story. Hence, the highlight of the video, which has not only excited the creative community, but the audience at large is firstly the use of hand created coffee art in a stop motion video and the other is the storytelling aspect. Moreover, the content is fun and the character is someone that everyone finds loveable.

    CCD has just released the second part of the Beano series, to celebrate Valentine’s Day. It is a 1.10 minute video that shows how Beano goes about meeting that someone special.

    With Beano, the idea was not to promote the brand or prove a point, but to create a property that the audience will embrace.

  • Leo Burnett launches new digital platform for HDFC Life

    Leo Burnett launches new digital platform for HDFC Life

    MUMBAI: With the advent of the digital age, the sky is the limit for innovation and creativity. In a bid to create acts and solutions that trigger a larger and much sought-after change for brands, Leo Burnett has developed a new digital platform for HDFC Life customers, enabling them to leave behind more than just financial legacy for loved ones.

    The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to
    guide his loved ones in his absence.

    This digital platform will be launched via an integrated campaign designed for both offline and online media.

    The idea comes from the customer understanding that, often, a lot is left unsaid in the strife for securing the future of loved ones.

    The way it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it and HDFC Life is committed to ensure its delivery.

    This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money.

    HDFC Life senior EVP, head marketing, products, digital & e-commerce Sanjay Tripathy said, “We at HDFC Life believe that today’s hard-to replace individuals are far more important to their families than just their financial legacy. With #MemoriesForLife, we have made a strategic move to shift life insurance from a transactional space to a more emotional one in the form of a time capsule. Also, this bolsters our position as a leader in the digital space improving the online end-to-end customer experience. Most of all, #Memories ForLife’ is a new opportunity for us to reinforce our brand promise of ‘Sar Utha Ke Jiyo’ in our customers’ lives where they can record life’s little and big lessons to help their loved ones lead a life of pride forever.”

    The brand film narrates the story of a young successful executive who forgoes a business trip to Singapore to spend his special day, his birthday with his mother. It is later revealed that it was after watching a poignant video of his father’s words of wisdom, recorded when he was 17 years old (10 years back), that propelled him towards this different path. The narrative emphasizes the power of the individual to guide his family through life’s many challenges, even in his absence.

    Leo Burnett chief creative officer RajDeepak Das adds, “For HDFC Life, this year we are helping them launch a new product in form of a strong engagement platform. Memories for Life is a great example of how we are pushing the bar in bringing innovation, co-creation and creative thinking together to build HumanKind brands. Our idea was to bring HDFC Life’s Sar Utha Ke Jiyo philosophy into practice. In our busy lives we often lose out on special moments with our loved ones. This film subtly reminds us about that, without losing the Sar Utha Ke Jiyo lens of the brand.”

    Watch the film here:

  • Leo Burnett launches new digital platform for HDFC Life

    Leo Burnett launches new digital platform for HDFC Life

    MUMBAI: With the advent of the digital age, the sky is the limit for innovation and creativity. In a bid to create acts and solutions that trigger a larger and much sought-after change for brands, Leo Burnett has developed a new digital platform for HDFC Life customers, enabling them to leave behind more than just financial legacy for loved ones.

    The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to
    guide his loved ones in his absence.

    This digital platform will be launched via an integrated campaign designed for both offline and online media.

    The idea comes from the customer understanding that, often, a lot is left unsaid in the strife for securing the future of loved ones.

    The way it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it and HDFC Life is committed to ensure its delivery.

    This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money.

    HDFC Life senior EVP, head marketing, products, digital & e-commerce Sanjay Tripathy said, “We at HDFC Life believe that today’s hard-to replace individuals are far more important to their families than just their financial legacy. With #MemoriesForLife, we have made a strategic move to shift life insurance from a transactional space to a more emotional one in the form of a time capsule. Also, this bolsters our position as a leader in the digital space improving the online end-to-end customer experience. Most of all, #Memories ForLife’ is a new opportunity for us to reinforce our brand promise of ‘Sar Utha Ke Jiyo’ in our customers’ lives where they can record life’s little and big lessons to help their loved ones lead a life of pride forever.”

    The brand film narrates the story of a young successful executive who forgoes a business trip to Singapore to spend his special day, his birthday with his mother. It is later revealed that it was after watching a poignant video of his father’s words of wisdom, recorded when he was 17 years old (10 years back), that propelled him towards this different path. The narrative emphasizes the power of the individual to guide his family through life’s many challenges, even in his absence.

    Leo Burnett chief creative officer RajDeepak Das adds, “For HDFC Life, this year we are helping them launch a new product in form of a strong engagement platform. Memories for Life is a great example of how we are pushing the bar in bringing innovation, co-creation and creative thinking together to build HumanKind brands. Our idea was to bring HDFC Life’s Sar Utha Ke Jiyo philosophy into practice. In our busy lives we often lose out on special moments with our loved ones. This film subtly reminds us about that, without losing the Sar Utha Ke Jiyo lens of the brand.”

    Watch the film here:

  • IndiaMART launches new campaign with Irrfan Khan

    IndiaMART launches new campaign with Irrfan Khan

    NEW DELHI: In a bid to establish its value proposition as a business facilitator of India, IndiaMART has launched a new campaign featuring versatile actor Irrfan Khan titled ‘India ki Khoj.’

     

    IndiaMART has positioned itself as the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Khan.

     

    IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolise. The idea is aptly voiced by IndiaMART’s brand ambassador, Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

     

    Speaking of the campaign, IndiaMART vice president Sumit Bedi said, “India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj,’ for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by Bang in the Middle and was shot in Mumbai.

     

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people.”

     

    The campaign kick-started with a tweet by Khan and will also be amplified through his other digital platforms as well as television, press and radio promotions.

     

      

  • IndiaMART launches new campaign with Irrfan Khan

    IndiaMART launches new campaign with Irrfan Khan

    NEW DELHI: In a bid to establish its value proposition as a business facilitator of India, IndiaMART has launched a new campaign featuring versatile actor Irrfan Khan titled ‘India ki Khoj.’

     

    IndiaMART has positioned itself as the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Khan.

     

    IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolise. The idea is aptly voiced by IndiaMART’s brand ambassador, Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

     

    Speaking of the campaign, IndiaMART vice president Sumit Bedi said, “India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj,’ for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by Bang in the Middle and was shot in Mumbai.

     

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people.”

     

    The campaign kick-started with a tweet by Khan and will also be amplified through his other digital platforms as well as television, press and radio promotions.

     

      

  • Simplilearn launches maiden TVC campaign with Irrfan Khan

    Simplilearn launches maiden TVC campaign with Irrfan Khan

    NEW DELHI: Certification training company Simplilearn has launched its first television campaign titled ‘Get Certified, Get Ahead’ featuring actor Irrfan Khan.

    The campaign aims to encourage working professionals to break their inertia and pro-actively shape their careers by acquiring new technology skills and certifications.

    The campaign is on air from today (10 February) and will be live across digital and channels.

    Conceptualised by Bangalore-based agency Propaganda, the TVC urges every working professional to take charge of his or her career in order to get ahead and not depend on luck. With Khan’s message, the TVC compares the workplace to a game of chess where every professional’s goal is to make it to the next level. And how, the protagonist took matters of his career, like certification training from Simplilearn, and zoomed ahead of others to become the boss and occupy the cabin, which symbolises success in corporate world.

    Simplilearn’s ‘Get Certified, Get Ahead’ campaign marks how ‘edu-tech’ has come of age in India, and is becoming mainstream. The national campaign highlights Simplilearn’s plans to increase the visibility of its online certification courses in trending categories such as Big Data & Analytics, Digital Marketing, Cloud Computing, Project Management, and IT Security to white-collared professionals spread across Tier-I and Tier-II cities.

    Simplilearn chief product and marketing officer Kashyap Dalal said, “Acquiring new in-demand skills through industry acclaimed certifications is a guaranteed way for professionals to get ahead in their careers. This is also one of the biggest requirements for industry to grow, as talent availability is regularly sighted as one of the biggest challenges by Fortune 500 CEOs. Through this national campaign on television and digital channels, I see Simplilearn playing a much more active role in the skill building needs of working professionals as well as enterprises in India.”

    Propaganda co-founder & business director Priya Jayaraman added, “The Simplilearn campaign touches upon real corporate aspirations and a way to achieve them. Each of us dream of getting ahead in our corporate life, and do not know how to go about it. The reason to rope in Irrfan Khan was that the story needed to shake every working professional out of an inertia of not having done much about planning their career. People associate with Irrfan for his unassuming take on life, being the voice of reason and optimism. We intentionally kept it a simple narrative to let the power of the message echo with a working professional’s sentiments.”

  • Simplilearn launches maiden TVC campaign with Irrfan Khan

    Simplilearn launches maiden TVC campaign with Irrfan Khan

    NEW DELHI: Certification training company Simplilearn has launched its first television campaign titled ‘Get Certified, Get Ahead’ featuring actor Irrfan Khan.

    The campaign aims to encourage working professionals to break their inertia and pro-actively shape their careers by acquiring new technology skills and certifications.

    The campaign is on air from today (10 February) and will be live across digital and channels.

    Conceptualised by Bangalore-based agency Propaganda, the TVC urges every working professional to take charge of his or her career in order to get ahead and not depend on luck. With Khan’s message, the TVC compares the workplace to a game of chess where every professional’s goal is to make it to the next level. And how, the protagonist took matters of his career, like certification training from Simplilearn, and zoomed ahead of others to become the boss and occupy the cabin, which symbolises success in corporate world.

    Simplilearn’s ‘Get Certified, Get Ahead’ campaign marks how ‘edu-tech’ has come of age in India, and is becoming mainstream. The national campaign highlights Simplilearn’s plans to increase the visibility of its online certification courses in trending categories such as Big Data & Analytics, Digital Marketing, Cloud Computing, Project Management, and IT Security to white-collared professionals spread across Tier-I and Tier-II cities.

    Simplilearn chief product and marketing officer Kashyap Dalal said, “Acquiring new in-demand skills through industry acclaimed certifications is a guaranteed way for professionals to get ahead in their careers. This is also one of the biggest requirements for industry to grow, as talent availability is regularly sighted as one of the biggest challenges by Fortune 500 CEOs. Through this national campaign on television and digital channels, I see Simplilearn playing a much more active role in the skill building needs of working professionals as well as enterprises in India.”

    Propaganda co-founder & business director Priya Jayaraman added, “The Simplilearn campaign touches upon real corporate aspirations and a way to achieve them. Each of us dream of getting ahead in our corporate life, and do not know how to go about it. The reason to rope in Irrfan Khan was that the story needed to shake every working professional out of an inertia of not having done much about planning their career. People associate with Irrfan for his unassuming take on life, being the voice of reason and optimism. We intentionally kept it a simple narrative to let the power of the message echo with a working professional’s sentiments.”

  • Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    MUMBAI: In a bid to broadbase the adoption of Britannia Nutrichoice Hi-Fibre biscuits, the company has signed on actors Farhan Akhtar and Siddharth (south markets) as brand ambassadors. A new commercial, which features the two stars will soon be aired across markets in India. 

    The new Britannia Nutrichoice Digestive campaign’s objective is to generate widespread adoption for NutriChoice Digestive by using the health hook of ‘high fibre.’

    The campaign, which has been conceptualised by Lowe Lintas, urges consumers to feel the fibre in every bite with the tagline – “Try it to believe it.”

    Commenting on the new campaign, Britannia marketing director Ali Harris Shere said, “Nutrichoice Digestive is the No 1 Hi Fibre biscuit brand in India. To expand the category, it is important to build the superior health credentials of the brand (high fibre) in a tangible manner. Extensive consumer work told us that the proof of the Hi-Fibre was in the unique taste of the product – natural and grainy. Therefore, we came up with a simple, yet powerful campaign idea ‘Feel the Fibre in every bite.’ We feel Farhan and Siddharth are celebrities who stand for taking the right and smart choices in life and they personify the values of the brand – Honest & Sensible.”

    Lowe Lintas creative head Rajesh Ramaswamy added, “There has always been an element of honesty in all Nutrichoice communication. We wanted to maintain that. And we needed someone with a certain degree of genuineness and authenticity. Farhan and Siddharth seemed like the perfect fit for this campaign.”

  • Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    MUMBAI: In a bid to broadbase the adoption of Britannia Nutrichoice Hi-Fibre biscuits, the company has signed on actors Farhan Akhtar and Siddharth (south markets) as brand ambassadors. A new commercial, which features the two stars will soon be aired across markets in India. 

    The new Britannia Nutrichoice Digestive campaign’s objective is to generate widespread adoption for NutriChoice Digestive by using the health hook of ‘high fibre.’

    The campaign, which has been conceptualised by Lowe Lintas, urges consumers to feel the fibre in every bite with the tagline – “Try it to believe it.”

    Commenting on the new campaign, Britannia marketing director Ali Harris Shere said, “Nutrichoice Digestive is the No 1 Hi Fibre biscuit brand in India. To expand the category, it is important to build the superior health credentials of the brand (high fibre) in a tangible manner. Extensive consumer work told us that the proof of the Hi-Fibre was in the unique taste of the product – natural and grainy. Therefore, we came up with a simple, yet powerful campaign idea ‘Feel the Fibre in every bite.’ We feel Farhan and Siddharth are celebrities who stand for taking the right and smart choices in life and they personify the values of the brand – Honest & Sensible.”

    Lowe Lintas creative head Rajesh Ramaswamy added, “There has always been an element of honesty in all Nutrichoice communication. We wanted to maintain that. And we needed someone with a certain degree of genuineness and authenticity. Farhan and Siddharth seemed like the perfect fit for this campaign.”