ITV

Category: Ad Campaigns

  • Panasonic India launches new ad campaign featuring Katrina Kaif

    Panasonic India launches new ad campaign featuring Katrina Kaif

    MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador – Katrina Kaif.

    Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.

    Themed – ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

    Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”

  • Panasonic India launches new ad campaign featuring Katrina Kaif

    Panasonic India launches new ad campaign featuring Katrina Kaif

    MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador – Katrina Kaif.

    Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.

    Themed – ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

    Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”

  • McCann creates two TVCs for RB’s Dettol Gold

    McCann creates two TVCs for RB’s Dettol Gold

    NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.

    Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

    Talking about the launch, RB marketing director – Dettol, developing markets Arjun Purkayastha said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.”

    Watch the new Dettol Gold TVCs here.

    Television Commercial Credits:

    Project Title: Dettol Gold Launch
    Creative Agency – McCann
    Chairman & Chief Creative Officer – Prasoon Joshi
    National Creative Director: Prateek Bharadwaj
    Executive Creative Director – Tarvinder Singh
    Sr. Creative Director – Prashant Sharma
    Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
    Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
    Agency Producer: Jeet Kalra, Ankur Mondal
    Director – Rajesh Saathi
    Producer– Harish Nambiar, Lisa D’costa
    Executive Producer – Ankita Malhotra
    Production House – Keroscene Films
    DOP – Zainuddin Mohammed (Din)

  • McCann creates two TVCs for RB’s Dettol Gold

    McCann creates two TVCs for RB’s Dettol Gold

    NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.

    Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

    Talking about the launch, RB marketing director – Dettol, developing markets Arjun Purkayastha said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.”

    Watch the new Dettol Gold TVCs here.

    Television Commercial Credits:

    Project Title: Dettol Gold Launch
    Creative Agency – McCann
    Chairman & Chief Creative Officer – Prasoon Joshi
    National Creative Director: Prateek Bharadwaj
    Executive Creative Director – Tarvinder Singh
    Sr. Creative Director – Prashant Sharma
    Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
    Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
    Agency Producer: Jeet Kalra, Ankur Mondal
    Director – Rajesh Saathi
    Producer– Harish Nambiar, Lisa D’costa
    Executive Producer – Ankita Malhotra
    Production House – Keroscene Films
    DOP – Zainuddin Mohammed (Din)

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”

  • Uber, World For All & People For Animals join hands for uberPuppies

    Uber, World For All & People For Animals join hands for uberPuppies

    MUMBAI: This Saturday on ‘Love Your Pet Day,’ Uber, World For All and People For Animals are bringing uberPuppies to your doorstep in Bhubaneswar, Chandigarh, Jaipur, Mumbai and Nagpur.

    On 20 February, Uber urges users to open Uber app at specific times corresponding to their city, slide to uberPuppies to get cuddle-able puppies delivered to them for 15 minutes, at the push of a button. Riders can also speak to the representatives from World for All or People For Animals, accordingly, and Uber, who will be present at the location, in case they’d like to get more details about the process involved in adopting puppies.

    “Uber is all about giving riders an amazing experience, be it through chopper rides or rides in Vintage cars… from yachts to even delivering food in some cities. We’re happy to bring uberPuppies to Bhubaneshwar, Chandigarh, Jaipur, Mumbai and Nagpur and through our association with People for Animals, we are eager to spread awareness about adopting puppies and hope as many find a home through this on-demand,” said an Uber spokesperson.

    “It’s inspiring to see companies get involved in activities that involve our four-legged stray friends. Thanks to the uberPuppies initiative, we now have the opportunity to reach out to a larger audience and spread awareness about our cause in an exciting and engaging way,” said World For All Animal Care co-founder and president Taronish Bulsara.

     

  • Uber, World For All & People For Animals join hands for uberPuppies

    Uber, World For All & People For Animals join hands for uberPuppies

    MUMBAI: This Saturday on ‘Love Your Pet Day,’ Uber, World For All and People For Animals are bringing uberPuppies to your doorstep in Bhubaneswar, Chandigarh, Jaipur, Mumbai and Nagpur.

    On 20 February, Uber urges users to open Uber app at specific times corresponding to their city, slide to uberPuppies to get cuddle-able puppies delivered to them for 15 minutes, at the push of a button. Riders can also speak to the representatives from World for All or People For Animals, accordingly, and Uber, who will be present at the location, in case they’d like to get more details about the process involved in adopting puppies.

    “Uber is all about giving riders an amazing experience, be it through chopper rides or rides in Vintage cars… from yachts to even delivering food in some cities. We’re happy to bring uberPuppies to Bhubaneshwar, Chandigarh, Jaipur, Mumbai and Nagpur and through our association with People for Animals, we are eager to spread awareness about adopting puppies and hope as many find a home through this on-demand,” said an Uber spokesperson.

    “It’s inspiring to see companies get involved in activities that involve our four-legged stray friends. Thanks to the uberPuppies initiative, we now have the opportunity to reach out to a larger audience and spread awareness about our cause in an exciting and engaging way,” said World For All Animal Care co-founder and president Taronish Bulsara.

     

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.