ITV

Category: Ad Campaigns

  • Uber auto and moto set to generate Rs 36,000 crores in economic activity

    Uber auto and moto set to generate Rs 36,000 crores in economic activity

    Mumbai: Uber announces its 2024 India economic impact report, prepared by Public First, showcasing the company’s transformative contributions to the on-demand economy in India. With over a decade of operations, Uber adapts to meet diverse travel needs, from local rides to intercity journeys and bus travel.

    As two- and three-wheeler transport gains popularity for last-mile connectivity, Uber Auto and Uber Moto emerge as essential services, projected to support Rs 36,000 crores in economic activity in 2024. These services not only provide convenient options for commuters but also significantly contribute to the growth of the economy by connecting individuals to jobs and opportunities.

    Key Findings:  

    – Earning Opportunities: In 2024, driver-partners earn an estimated 60 per cent more annually through Uber compared to alternative work.

    – Local Exploration: 70 per cent of riders find it easier to discover new restaurants and bars, enriching their local experiences.

    – Higher Earnings: Uber boosts driver earnings by approximately 24 per cent compared to working without a platform.

    – Increased Opportunity: 65 per cent of Uber drivers feel they have more opportunities thanks to the platform.

    – Women’s Safety: 95 per cent of female riders cite safety as their primary reason for using Uber, with 84 per cent believing it is the safest way to get home.

    – Transforming Urban Mobility: 84 per cent of Indians say the Uber app enhances the quality of transportation in the country.

    – Congestion and Pollution: In Delhi, 74 per cent of riders prefer electric vehicles, while 56 per cent are willing to pay more for an EV option.

    – Bengaluru Insights: 93 per cent of riders in Bengaluru prioritize time savings, with 80 per cent believing Uber improves travel speed.

    Commenting on the report, Uber India and South Asia president, Prabhjeet Singh states, “We are committed to transforming the mobility landscape in India while driving economic growth. Our 2024 Economic Impact report highlights our role in supporting drivers, improving the travel experience of riders, and promoting sustainable options. We are proud to have made a significant contribution to India’s economy, showing our commitment to connecting communities and creating livelihoods.”
     

  • Roopkala (Marine Lines) unveils latest bridal collection ‘NIA’

    Roopkala (Marine Lines) unveils latest bridal collection ‘NIA’

    Mumbai: Roopkala, the luxury women’s ethnic wear brand with a flagship store in Mumbai’s Marine Lines has launched its latest Bridal collection, ‘NIA,’ celebrating the beauty and elegance of a bride’s special day. The campaign, conceptualised and executed by BeanstalkAsia, depicts a bride’s vibrant journey through love, tradition, and culture.

    Shot in the stunning landscapes of Nepal, NIA represents brilliance in bridalwear designs and the emotions tied to wedding rituals. The campaign is captured by renowned photographer and filmmaker Kishor Kayastha, who, in collaboration with BeanstalkAsia, has crafted a visual story that embodies every bride’s dream of looking and feeling extraordinary on her special day.

    “At BeanstalkAsia, we wanted to go beyond showcasing just beautiful clothes – we wanted to capture the heart of a bride’s emotional journey. We have worked to create a visual story that seamlessly blends Roopkala’s rich heritage with the modern bride’s desire for luxury and grace, all shot in the beautiful and serene locations of Lower Mustang in Nepal. The campaign broke in print, OOH as well as other digital and social media platforms,” said BeanstalkAsia founder Upendra Singh Thakur.

    “NIA is designed to reflect the joy, anticipation, and love that surrounds each moment, making it a truly unforgettable collection for every modern woman. The NIA collection, featuring exclusive Sarees and Lehengas with exquisite artistry and intricate craftsmanship, is now available at the flagship Roopkala store at Marine Lines, Mumbai and its online store as well, offering brides a chance to celebrate their wedding journey with unparalleled elegance and style,” added Roopkala director Mukesh Motla.

    NIA is more than a wedding collection; it celebrates the bride’s journey from the joy of mehendi and the exuberance of sangeet to the sacredness of haldi and shaadi, culminating in the grandeur of the reception. This collection envelops the bride in timeless elegance while reflecting the emotions of each celebration.

  • ABP Network’s Southern Rising Summit 2024 to highlight South India’s future role

    ABP Network’s Southern Rising Summit 2024 to highlight South India’s future role

    Mumbai: ABP Network is set to host the second edition of the Southern Rising Summit 2024, spotlighting South India’s pivotal role in shaping the nation’s future. Scheduled for 25 October in Hyderabad, this influential event will bring together leaders from politics, culture, and industry to celebrate the region’s growth and explore its impact on India’s economic and cultural landscape.  

    Themed ‘Coming of Age: Identity, Inspiration, Impact’, this year’s summit will feature discussions on crucial topics such as healthcare, education, cultural preservation, and South India’s evolving identity. The summit will highlight South India’s position as a key driver in India’s growth narrative.  

    The summit will feature an impressive lineup of speakers, including Telangana chief minister Revanth Reddy and union civil aviation minister Ram Mohan Naidu Kinjarapu. Notable personalities such as Pullela Gopichand, Chidambaram S. Poduval, Gautami Tadimalla, Sai Durgha Tej, and Raashii Khanna will share their insights on the region’s vibrant identity.  

    The event will also include political discourse led by figures like BJP MP candidate Kompella Madhavi Latha, Congress national spokesperson Shama Mohamed, and senior Congress leader Madhu Goud Yashki. Cultural icons like classical singer Bindu Subramaniam, singer Shilpa Rao, and classical dancer Yamini Reddy will showcase the region’s rich heritage. Renowned historian Vikram Sampath will delve into South India’s historical significance, while Rapido co-founder Aravind Sanka will discuss innovative governance policies.  

     

  • Moms execute a high impact OOH campaign for Polycab

    Moms execute a high impact OOH campaign for Polycab

    Mumbai: Polycab launched a high-impact multimedia OOH campaign through Moms, the OOH specialised unit of Madison World, aiming to foster top-of-mind recall.

    Moms strategically selected traditional OOH media to target religious, tourist, and electrical market areas, effectively reaching their primary audience. Overall, the campaign targeted over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH units, while also tapping into the top 8 metro cities with approximately 190 high-frequency media units across airports, buses, and metro trains.

    Moms CEO Jayesh Yagnik commented on the campaign’s success, “This campaign reflects the power of OOH in engaging consumers across diverse touchpoints. With Polycab, we aimed not only to enhance visibility but also to deliver a campaign that resonates with their audience.”

  • EMotorad redefines marketing with creative and tech-driven campaigns

    EMotorad redefines marketing with creative and tech-driven campaigns

    Mumbai: EMotorad, the innovative e-cycle startup from Pune, is raising the bar in marketing with a series of creative campaigns that have captivated audiences throughout 2024. Known for blending pop culture references with its unique brand voice, EMotorad has been delivering memorable content, creating viral moments, and engaging a diverse audience through relatable, meme-worthy ads and innovative tech integrations.  

    Notable Campaign Highlights  

    – Bole Jo Koyal: Featuring MS Dhoni as a brand endorser and investor, this campaign took the internet by storm with its catchy tagline and clever storytelling, quickly going viral. The success of this campaign earned EMotorad the ‘Moment Marketing of the Year’ Award from Social Samosa.  

    – Garage-Themed Film: Another standout campaign featured Dhoni humorously exploring bike noises in a garage, playfully challenged by an EMotorad representative who quipped, ‘Aawaaz dil se ayegi’.  

    – Tech-Enabled QR Code Ad: Breaking traditional boundaries, EMotorad introduced a QR code ad in the Times of India, presenting itself as “The E-bike of India.” The campaign extended its reach to an international audience with a prominent display in Times Square, New York.  

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by EMotorad (@e_motorad)

     

    Before partnering with Dhoni, the brand launched creative ads featuring Upendra Limaye, who humorously roasted Gen Z with witty commentary that resonated across age groups. These campaigns showcased EMotorad’s ability to be topical, fresh, and entertaining.  

    Collaborating with popular influencers like TVF, Purav Jha, RJ Shaayan, Rohan Cariappa, and Fat Biker Vaibhav, EMotorad has reached a wide audience. A recent video with Purav Jha amassed over 16 million views in just two days, proving the power of engaging content. The brand’s strategy has focused on organic growth and earned media, maintaining relevance without heavy reliance on paid advertising.  

    By tapping into pop culture and infusing its personality, EMotorad has crafted content that reflects the brand’s ethos, creating a strong emotional connection with viewers. “We at EMotorad are in a category-building game, which is tough but very important. With limited media budgets, we don’t always choose traditional routes and experiment with creativity. Once the hypothesis is proven, we quickly double down on the successful ones, which many brands do not do consistently,” said EMotorad, CMO & co-founder, Aditya Oza.  

    In a market where resources are limited, EMotorad has embraced creativity as a powerful tool, telling compelling stories that resonate, entertain, and inspire audiences. The brand’s approach has become its ultimate competitive advantage, setting it apart from competitors.  

  • Hyundai and Red Bull to launch India’s first ‘Urban Downhill MTB’ event

    Hyundai and Red Bull to launch India’s first ‘Urban Downhill MTB’ event

    Mumbai: Hyundai Motor India Limited (HMIL) and Red Bull are set to introduce the nation’s first Urban Downhill MTB event, Red Bull Tlang Ruam, bringing extreme sports to the forefront of India’s outdoor culture. On 26 October 2024, the picturesque city of Aizawl, Mizoram, will host the adrenaline-fueled downhill mountain biking competition, featuring 22 elite riders from India and abroad as they race for the prestigious title and a coveted spot at the Red Bull Cerro Abajo event in South America.  

    With this exciting collaboration, Hyundai continues to push boundaries by embracing extreme sports as part of its customer experience strategy. As mountain biking gains traction in the Northeast, the partnership aims to foster the sport’s growth in India and highlight the region’s vibrant culture. This groundbreaking event will not only showcase top-tier athletes but also include mentorship sessions led by the UCI 4X World Champion, Tomáš Slavik elevating the competition to a world-class standard.  

    The event will also feature the new Hyundai Creta as the official vehicle, embodying the synergy between mobility and extreme sports while promoting the spirit of exploration and adventure.  

    As Hyundai and Red Bull pave the way for urban downhill MTB in India, Aizawl will become the epicenter of extreme sports, where riders will tackle challenging terrain at high speeds to make history.  

     

     

  • Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’

    Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’

    Mumbai: As the festive season is right around the corner, Haldiram’s, India’s leading traditional namkeen and sweets brand, has just launched its new festive gifting campaign, Haldiram’s Diwali ki Dhadkan. With the campaign, Haldiram’s aims to induce love, light, and delicious delights among Indian households by presenting its wide range of Diwali gifting options.

    With their new campaign, Haldiram’s aims to make this Diwali truly memorable by offering a mindful selection of festive delights in special ranges like Sweet Symphony, Dry Fruit Delights, and much more, that feature a wonderful mix of flavours and textures through an exquisite range of sumptuous sweets, quality dry fruits, and specially curated festive gift hampers, to suit diverse taste and preference.

    Haldiram’s president – retail Kailash Agarwal said, “Diwali is a time for celebration, togetherness, and sharing sweet memories. We at Haldiram’s believe our products can help elevate the sweetness and warmth during festive celebrations. With our new festive gifting campaign, we aim to offer our customers a delightful range of options to express their love.”

    Highlights of Haldiram’s Diwali gifting range include Sweet Symphony: Kaju Roll, Badam Burfi, Pista Launj, Kaju Anjeer Cake, Kaju Ladoo, etc.; Dry Fruit Delights: Premium dry fruits and dry fruit-based sweets and Nut Extravaganza: Smokey Barbeque Cashew, Deluxe Salted Nut Mix, Mewa Bite, Rose Bite, Chocolate Bite, Mango Bite, Khajoor varieties, Chocolate Finger Baklava, Almonds, Cashews, and more.

    One can visit their nearest Haldiram’s outlets to avail of special festive offers and explore the gifting range. The range will be available on online food service marketplaces like Zomato.

  • Simply Fresh launches #DiwaliKeBaadKiSafai campaign

    Simply Fresh launches #DiwaliKeBaadKiSafai campaign

    Mumbai: BN Group’s flagship brand Simply Fresh has launched the #DiwaliKeBaadKiSafai campaign, encouraging people to extend cleanup efforts beyond pre-Diwali preparations, focusing on maintaining cleanliness after the festival in both homes and surroundings.

    In India, it is a tradition to clean houses before Diwali to welcome prosperity, but neighborhoods often remain cluttered after Diwali. The campaign promotes continuing the festive spirit by keeping communities clean. It features a grandmother teaching her grandchild that Diwali isn’t complete until both the house and neighborhood are clean, emphasizing community responsibility after the celebrations.

    BN Group CMO Kiran Giradkar said, “Diwali is a time for joy, togetherness, and tradition. While pre-Diwali cleaning is common in every household, the real challenge lies in maintaining that cleanliness after the celebrations. With #DiwaliKeBaadKiSafai, we want to inspire people to take collective responsibility for keeping not just their homes but their surroundings clean. At BN Group, we consistently focus on the bigger picture, crafting campaigns that go beyond business to make a positive impact on society. Whether it’s our Ganpati or Durga Puja campaigns, our aim remains the same: to stay grounded with good intentions, contributing in meaningful ways to make the world a better place.”

    The campaign will be rolled out across multiple platforms, where Simply Fresh invites everyone to share their post-Diwali cleanup stories using #DiwaliKeBaadKiSafai.

    This campaign follows the success of Simply Fresh’s recent initiatives, such as the #BappaHiBatayenge campaign during Ganesh Chaturthi, which highlighted the cultural connection between families and traditions, and the #HarLadkiDurga campaign during Durga Puja, which emphasised the warmth and significance of family gatherings. Simply Fresh continues to support fresh ideas that not only resonate with people’s hearts but also promote positive social change.

  • ICICI Lombard launches new campaign for TripSecure+

    ICICI Lombard launches new campaign for TripSecure+

    Mumbai: ICICI Lombard, a private general insurer, has launched a campaign for TripSecure+, presenting it as the essential travel companion for peace of mind during travel planning.

    The campaign features a family preparing for an Italian vacation. The daughter’s calm contrasts with her father’s anxiety over common travel concerns like visas, car safety, and adventure sports risks. Each concern is answered with the daughter’s confident, “Travel partner hai na!” — emphasising that TripSecure+ covers everything from medical emergencies to lost luggage.

    ICICI Lombard repositions travel insurance as a key part of trip planning, ensuring all worries are covered with AI-powered personalisation that adapts to every traveler’s needs. The campaign highlights TripSecure+ addressing issues like visa rejections, pre-existing diseases, and car rentals, assuring travelers that their risks are covered.

    With a focus on transforming pre-travel anxieties into confidence, the campaign’s tagline, “ICICI Lombard ka AI-powered TripSecure+ Travel Insurance, Humara Travel Partner!” emphasises that ICICI Lombard is with travelers every step of the way.

  • A10 Networks unveils strategy to enhance cybersecurity for AI applications

    A10 Networks unveils strategy to enhance cybersecurity for AI applications

    Mumbai: A10 Networks (NYSE: ATEN), a leading provider of AI-powered cybersecurity solutions, has announced substantial upgrades to its portfolio. The company’s latest innovations aim to simplify IT infrastructure, enhance cyber resilience, and leverage AI to help organisations navigate the evolving digital landscape with greater security and efficiency.

    “For over 20 years, A10 has helped businesses efficiently achieve their connectivity and security goals with technology innovation,” said A10 Networks president and CEO, Dhrupad Trivedi. “The technology landscape continues to rapidly evolve as our customers are increasingly harnessing AI to power their infrastructures, making our differentiation even more relevant. A10 is on this journey with our customers, and we continue to innovate around enabling their current and future business outcomes.”

    The rising adoption of AI and large language models, coupled with advanced GPUs, has opened new cybersecurity vulnerabilities. IBM research highlights that the average cost of a data breach surged to $4.88 million, especially affecting the healthcare, financial services, industrial, and tech sectors—industries heavily investing in AI. To address these risks, A10 Networks has enhanced its Advanced Core Operating System (ACOS) to seamlessly integrate with AI Inference and GenAI environments, fortifying customers’ AI ecosystems against potential threats.

    The newly introduced A10 Control platform streamlines operations and boosts visibility across A10’s Thunder ADC and Defend portfolios. Additionally, the upgraded A10 Defend now offers AI-powered bot protection to safeguard applications from emerging cyber threats, while the expanded enterprise-ready DDoS protection features provide defence against multi-vector and volumetric DDoS attacks.

    These advancements enable businesses to simplify IT management, bolster cybersecurity resilience, and enhance user experiences. Organisations can now confidently adopt AI to optimise operations, improve decision-making, and elevate customer satisfaction, all while ensuring robust protection against digital threats.