ITV

Category: Ad Campaigns

  • Kings XI Punjab, 92.7 Big FM continue partnership

    Kings XI Punjab, 92.7 Big FM continue partnership

    MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

    On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

    With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

    The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

  • Kings XI Punjab, 92.7 Big FM continue partnership

    Kings XI Punjab, 92.7 Big FM continue partnership

    MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

    On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

    With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

    The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

  • OgilvyOne is the leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies Report 2016

    OgilvyOne is the leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies Report 2016

    MUMBAI:  OgilvyOne Worldwide has been named a leader in Gartne’s Magic Quadrant for Global Digital Marketing Agencies report. Gartner is the world’s leading information technology research and advisory company.

    OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria. According to Gartner, Global Digital Marketing Agency Leaders “possess deep, broad capabilities across all competencies – most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. While Leaders have attributes of fast followers, they invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”

    OgilvyOne Worldwide’s chairman and CEO Brian Fetherstonhaugh said, “We believe OgilvyOne’s strong performance in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report is testimony to our decades-long commitment to delivering unsurpassed innovative digital solutions for clients. None of this would be possible without the talented and skilled practitioners at OgilvyOne and our amazing clients who drive us to new digital heights every day. “

    The agency has made a significant investment in technology through strategic acquisitions including Verticurl (marketing automation provider), Bottle Rocket (mobile application developer) and Pennywise (web developer) among others. It has expanded its global footprint in Africa, Brazil and the Middle East and has pioneered a proprietary strategic planning, delivery and optimization process called DAVE.

     

  • OgilvyOne is the leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies Report 2016

    OgilvyOne is the leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies Report 2016

    MUMBAI:  OgilvyOne Worldwide has been named a leader in Gartne’s Magic Quadrant for Global Digital Marketing Agencies report. Gartner is the world’s leading information technology research and advisory company.

    OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria. According to Gartner, Global Digital Marketing Agency Leaders “possess deep, broad capabilities across all competencies – most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. While Leaders have attributes of fast followers, they invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”

    OgilvyOne Worldwide’s chairman and CEO Brian Fetherstonhaugh said, “We believe OgilvyOne’s strong performance in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report is testimony to our decades-long commitment to delivering unsurpassed innovative digital solutions for clients. None of this would be possible without the talented and skilled practitioners at OgilvyOne and our amazing clients who drive us to new digital heights every day. “

    The agency has made a significant investment in technology through strategic acquisitions including Verticurl (marketing automation provider), Bottle Rocket (mobile application developer) and Pennywise (web developer) among others. It has expanded its global footprint in Africa, Brazil and the Middle East and has pioneered a proprietary strategic planning, delivery and optimization process called DAVE.

     

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.

  • Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    NEW DELHI: Footwear brand Relaxo recently launched a new TV commercial with Salman Khan for its fashionable, colourful, trendy series of comfortable flipflops- Bahamas.

    The TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into an energetic, stylish, and chirpy concept. 

    The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes an entry, teases them for their boredom, and asks to go to the Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cuts to a beach location with all the characters wearing colourful slippers and Salman dancing on groovy music.

    Speaking on the launch of TVC, Relaxo Footwears Limited executive director (Sales & Marketing) Gaurav Dua said Bahamas, as the name suggests, transports you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”

    With the concept “Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends.

    Brand ambassador Salman Khan performed some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.

    The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.

    Commenting on the insight behind the campaign, Arms Communication Creative Director Sanjeet Ahluwalia said, “The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman’s friends, step out of boredom and turn your life into a fun loving zone”

    Agency: Arm Communications

    Creative Director: Sanjeet Ahluwalia & Deepak Kirodian

    Client Servicing: Mukesh Gulati

    Account: Arms Communications

    Production House: RAT Films

    Director: Ashutosh Shah & Taher Mithaiwala

    Producer: Ruchi Narain

  • Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    Salman Khan in Relaxo’s ‘Keep Chillin, Keep Flippin’ TVC

    NEW DELHI: Footwear brand Relaxo recently launched a new TV commercial with Salman Khan for its fashionable, colourful, trendy series of comfortable flipflops- Bahamas.

    The TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into an energetic, stylish, and chirpy concept. 

    The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes an entry, teases them for their boredom, and asks to go to the Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cuts to a beach location with all the characters wearing colourful slippers and Salman dancing on groovy music.

    Speaking on the launch of TVC, Relaxo Footwears Limited executive director (Sales & Marketing) Gaurav Dua said Bahamas, as the name suggests, transports you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”

    With the concept “Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends.

    Brand ambassador Salman Khan performed some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.

    The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.

    Commenting on the insight behind the campaign, Arms Communication Creative Director Sanjeet Ahluwalia said, “The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman’s friends, step out of boredom and turn your life into a fun loving zone”

    Agency: Arm Communications

    Creative Director: Sanjeet Ahluwalia & Deepak Kirodian

    Client Servicing: Mukesh Gulati

    Account: Arms Communications

    Production House: RAT Films

    Director: Ashutosh Shah & Taher Mithaiwala

    Producer: Ruchi Narain

  • Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    New Delhi, 9 April: Famous cricketer and Advanced Hair Studio’s 12-years brand ambassador Shane Warne and his Australian cricketing spin partner Greg Matthews have starred in a new television commercial for AHS.

    The TV commercial was unveiled for the first time at a news conference in East Melbourne.

    Though Matthews has been with AHS since 1993 and Warne since 2005, this is the first time they have appeared together in an AHS commercial promoting AHS not just for men but also women.

    Meanwhile Carl Howell is also challenging any corporation or cricketing body to play the AHS international cricket team in a charity match. “We’ve a great association with the host of international cricketing stars and I’ve have always wanted to put the whole team together for a good cause. Perhaps in the English or Australian summer 2016/2017 we can make it happen as a charity fundraising initiative” says Howell.

    Apart from Sourav Ganguly and Gautam Gambhir from India, cricketing stars who have had their hair replaced or restored with AHS and who are part of the AHS team include Shane Warne (Australia), Darren Gough (England), Jacques Kallis (South Africa), AB De Villiers (South Africa), Graham Gooch (England), Doug Bollinger (Australia), Ravi Bopara (England), Fahaard Behardien (South Africa), Brett Lee (Australia), and Greg Matthews (Australia).

     

  • Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge

    New Delhi, 9 April: Famous cricketer and Advanced Hair Studio’s 12-years brand ambassador Shane Warne and his Australian cricketing spin partner Greg Matthews have starred in a new television commercial for AHS.

    The TV commercial was unveiled for the first time at a news conference in East Melbourne.

    Though Matthews has been with AHS since 1993 and Warne since 2005, this is the first time they have appeared together in an AHS commercial promoting AHS not just for men but also women.

    Meanwhile Carl Howell is also challenging any corporation or cricketing body to play the AHS international cricket team in a charity match. “We’ve a great association with the host of international cricketing stars and I’ve have always wanted to put the whole team together for a good cause. Perhaps in the English or Australian summer 2016/2017 we can make it happen as a charity fundraising initiative” says Howell.

    Apart from Sourav Ganguly and Gautam Gambhir from India, cricketing stars who have had their hair replaced or restored with AHS and who are part of the AHS team include Shane Warne (Australia), Darren Gough (England), Jacques Kallis (South Africa), AB De Villiers (South Africa), Graham Gooch (England), Doug Bollinger (Australia), Ravi Bopara (England), Fahaard Behardien (South Africa), Brett Lee (Australia), and Greg Matthews (Australia).