ITV

Category: Ad Campaigns

  • 612 League unveils its Summer 2016 Campaign

    612 League unveils its Summer 2016 Campaign

    MUMBAI: Taking the brand’s innovative offerings forward, 612 League, pioneers in “tweens” apparel in India, recently launched its Spring Summer 2016 collection supported by an exciting marketing campaign. The range of denims, shorts, tees, collared tees, shirts, skirts, party wear and casual dresses embraces the season’s favourites and enriches them with an international twist on design. The new collection is now available across e-stores and retail outfits.

    The concept of the campaign drives from the brand’s belief that children are the ambassadors for a better future. So, through a series of slice-of-life incidences, it follows a vibrant and cheerful feel that has come to be synonymous with the spirit of childhood. Each visual and even the accompanying background score is intended at paying a tribute to a child’s imaginative world in a simple yet emotive manner be it through a girl who’s innocently trying on lipstick, a child coming down a slide and kids revelling in their make-belief airplane.

    Highlighting the key messaging from the brand’s perspective, Manu Indrayan, CEO & CO- Founder, 612 League said, “We believe that all kids have a right to enjoy a happy, carefree and active childhood. The campaign effectively brings out our core philosophy in a way that’s not only visually appealing but also completely in sync with our positioning.”

    The brand’s key message of “celebrating the journey of childhood” finds the perfect expression in creative agency, From Here On’s storytelling abilities. Talking about developing the brand campaign, From Here On, said, “Childhood is undeniably one of the best phases of life. It’s the time to explore, discover and be curious without a cause; children aren’t limited by the realities of the physical world. To bring out this thought, we created a campaign that spoke about the child’s unbridled imagination and the zeal to discover – sometimes, this holds the cue to what the child is going to be and achieve. Our communication is really an ode to a kid’s innate inquisitiveness and we are sure that a lot of parents will be able to see a reflection of their own children in our campaign.”

    612 League’s distinct and well-defined brand image is uniquely captured through an anthem that reinforces the ‘ready for tomorrow’ thought. “The campaign finds the best possible way to convey our ideology that children are indeed the torchbearers for a bright future,” added Manu.

  • 612 League unveils its Summer 2016 Campaign

    612 League unveils its Summer 2016 Campaign

    MUMBAI: Taking the brand’s innovative offerings forward, 612 League, pioneers in “tweens” apparel in India, recently launched its Spring Summer 2016 collection supported by an exciting marketing campaign. The range of denims, shorts, tees, collared tees, shirts, skirts, party wear and casual dresses embraces the season’s favourites and enriches them with an international twist on design. The new collection is now available across e-stores and retail outfits.

    The concept of the campaign drives from the brand’s belief that children are the ambassadors for a better future. So, through a series of slice-of-life incidences, it follows a vibrant and cheerful feel that has come to be synonymous with the spirit of childhood. Each visual and even the accompanying background score is intended at paying a tribute to a child’s imaginative world in a simple yet emotive manner be it through a girl who’s innocently trying on lipstick, a child coming down a slide and kids revelling in their make-belief airplane.

    Highlighting the key messaging from the brand’s perspective, Manu Indrayan, CEO & CO- Founder, 612 League said, “We believe that all kids have a right to enjoy a happy, carefree and active childhood. The campaign effectively brings out our core philosophy in a way that’s not only visually appealing but also completely in sync with our positioning.”

    The brand’s key message of “celebrating the journey of childhood” finds the perfect expression in creative agency, From Here On’s storytelling abilities. Talking about developing the brand campaign, From Here On, said, “Childhood is undeniably one of the best phases of life. It’s the time to explore, discover and be curious without a cause; children aren’t limited by the realities of the physical world. To bring out this thought, we created a campaign that spoke about the child’s unbridled imagination and the zeal to discover – sometimes, this holds the cue to what the child is going to be and achieve. Our communication is really an ode to a kid’s innate inquisitiveness and we are sure that a lot of parents will be able to see a reflection of their own children in our campaign.”

    612 League’s distinct and well-defined brand image is uniquely captured through an anthem that reinforces the ‘ready for tomorrow’ thought. “The campaign finds the best possible way to convey our ideology that children are indeed the torchbearers for a bright future,” added Manu.

  • Cinthol DeoStick redefines deodorization in India

    Cinthol DeoStick redefines deodorization in India

    MUMBAI Constantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap. Cinthol, in its endeavour to remain relevant to youth by offering them innovative products, is all set to launch the Cinthol DeoStick – a revolutionary product in the space of deodorants. Cinthol DeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand’s philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants

    The TVC created by Team Creativeland, showcases the DeoStick which is unlike any other deodorant and its advertisements. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant. DeoReborn is the story of how and why the deodorant was reborn into its new avatar in a quirky manner along with a set of laterally evolved visuals. Cinthol DeoStick is a cream based deo and not a spray, which is gentle on skin and lasts 3 times longer than any other ordinary deo. The TVC also showcases product’s new application format and the different stylized ways in which it can be used. With launch of the TVC ‘DeoReborn’, Cinthol has totally redefined the concept of deodorants in India.

    Commenting on the campaign, Sunil Kataria, Business Head India & SAARC, GCPL said, “We at Cinthol, constantly strive to give our consumers the best of personal care products. To bridge the gap between what is available in the market and the consumer’s requirements, Cinthol is constantly engaged in innovating to meet the consumer’s needs. Cinthol as a brand is all about innovation which totally appeals to the youth. With the summer season just around the corner, the consumers need a deodorant which lasts long, which easy to use and is pocket friendly as well. So, keeping these in mind, we wanted to reinvent the deo space with a product which appeals to our consumer’s requirements and the TVC very aptly showcases the concept of DeoReborn.”

  • Cinthol DeoStick redefines deodorization in India

    Cinthol DeoStick redefines deodorization in India

    MUMBAI Constantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap. Cinthol, in its endeavour to remain relevant to youth by offering them innovative products, is all set to launch the Cinthol DeoStick – a revolutionary product in the space of deodorants. Cinthol DeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand’s philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants

    The TVC created by Team Creativeland, showcases the DeoStick which is unlike any other deodorant and its advertisements. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant. DeoReborn is the story of how and why the deodorant was reborn into its new avatar in a quirky manner along with a set of laterally evolved visuals. Cinthol DeoStick is a cream based deo and not a spray, which is gentle on skin and lasts 3 times longer than any other ordinary deo. The TVC also showcases product’s new application format and the different stylized ways in which it can be used. With launch of the TVC ‘DeoReborn’, Cinthol has totally redefined the concept of deodorants in India.

    Commenting on the campaign, Sunil Kataria, Business Head India & SAARC, GCPL said, “We at Cinthol, constantly strive to give our consumers the best of personal care products. To bridge the gap between what is available in the market and the consumer’s requirements, Cinthol is constantly engaged in innovating to meet the consumer’s needs. Cinthol as a brand is all about innovation which totally appeals to the youth. With the summer season just around the corner, the consumers need a deodorant which lasts long, which easy to use and is pocket friendly as well. So, keeping these in mind, we wanted to reinvent the deo space with a product which appeals to our consumer’s requirements and the TVC very aptly showcases the concept of DeoReborn.”

  • Canon India launches pan-India campaign for its new camera

    Canon India launches pan-India campaign for its new camera

    NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’

    The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.

    This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.

    To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement  campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.

    Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”

    The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.

    The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.

    The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)

     

  • Canon India launches pan-India campaign for its new camera

    Canon India launches pan-India campaign for its new camera

    NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’

    The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.

    This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.

    To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement  campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.

    Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”

    The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.

    The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.

    The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)

     

  • Thomas Cook targets senior citizens with new campaign

    Thomas Cook targets senior citizens with new campaign

    MUMBAI: While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The company has hence re-introduced an initiative, which is not only a great product and a great idea, but with a refreshing piece of communication as well.

    To highlight the new services targeted towards the older generation, the brand has partnered with L&K Saatchi and Saatchi for its campaigns. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

    Speaking about the campaign, Thomas Cook India Financial Services and Innovation marketing, service quality — group head and president Abraham Alapatt said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places, especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

    Speaking about the TVC, Law & Kenneth Saatchi & Saatchi NCD Rahul Nangia said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

  • Thomas Cook targets senior citizens with new campaign

    Thomas Cook targets senior citizens with new campaign

    MUMBAI: While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The company has hence re-introduced an initiative, which is not only a great product and a great idea, but with a refreshing piece of communication as well.

    To highlight the new services targeted towards the older generation, the brand has partnered with L&K Saatchi and Saatchi for its campaigns. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

    Speaking about the campaign, Thomas Cook India Financial Services and Innovation marketing, service quality — group head and president Abraham Alapatt said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places, especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

    Speaking about the TVC, Law & Kenneth Saatchi & Saatchi NCD Rahul Nangia said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”