ITV

Category: Ad Campaigns

  • YatraGenie to kickstart ‘Walk for public transport’ campaign

    YatraGenie to kickstart ‘Walk for public transport’ campaign

    MUMBAI: YatraGenie, a hyper market for bus, cab and hotel bookings is organizing ‘Walk for public transport,’ a unique initiative to encourage the use of public transportation. The walkathon will commence from Mysore on 1 May and will cover 60 cities across Karnataka, Telangana and Andhra Pradesh in 30 days.

    As a part of this campaign, the YatraGenie team will closely interact with the citizens at each city and understand the problems pertaining to the local transport sector. Flyers will be distributed and events will be organized for the public to interact and understand the importance of using public transport.

    Speaking on the occasion, YatraGenie  CEO Renil Komitla said,  “The traffic situation in our cities and towns is becoming increasingly congested because of the number of privately owned vehicles.  Today, only a minor chunk of the population is interested in using buses and trains. Public transport facilities have been associated with lack of ease and discomfort.  To ensure that the congestion in our cities does not get more critical, it is imperative to create awareness among public for the usage of existing public transportation. Through this initiative, we want to understand the problems that exist in this sector and suggest measures that can be implemented to improve the facilities”

    Towards the end of the 30-day campaign, a report will be submitted to the respective State Urban Development Ministry and Central Urban Development Ministry highlighting the problems and the improvements that can be made in the public transport sectors. 

  • YatraGenie to kickstart ‘Walk for public transport’ campaign

    YatraGenie to kickstart ‘Walk for public transport’ campaign

    MUMBAI: YatraGenie, a hyper market for bus, cab and hotel bookings is organizing ‘Walk for public transport,’ a unique initiative to encourage the use of public transportation. The walkathon will commence from Mysore on 1 May and will cover 60 cities across Karnataka, Telangana and Andhra Pradesh in 30 days.

    As a part of this campaign, the YatraGenie team will closely interact with the citizens at each city and understand the problems pertaining to the local transport sector. Flyers will be distributed and events will be organized for the public to interact and understand the importance of using public transport.

    Speaking on the occasion, YatraGenie  CEO Renil Komitla said,  “The traffic situation in our cities and towns is becoming increasingly congested because of the number of privately owned vehicles.  Today, only a minor chunk of the population is interested in using buses and trains. Public transport facilities have been associated with lack of ease and discomfort.  To ensure that the congestion in our cities does not get more critical, it is imperative to create awareness among public for the usage of existing public transportation. Through this initiative, we want to understand the problems that exist in this sector and suggest measures that can be implemented to improve the facilities”

    Towards the end of the 30-day campaign, a report will be submitted to the respective State Urban Development Ministry and Central Urban Development Ministry highlighting the problems and the improvements that can be made in the public transport sectors. 

  • Forevermark’s first campaign in India displays beauty and inner strength of women

    Forevermark’s first campaign in India displays beauty and inner strength of women

    MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

    The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

    Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

    JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

    The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

  • Forevermark’s first campaign in India displays beauty and inner strength of women

    Forevermark’s first campaign in India displays beauty and inner strength of women

    MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

    The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

    Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

    JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

    The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

    Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’. 

    Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

  • OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

    Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’. 

    Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

  • Posterscope designs new campaign for Bournvita’s Badam Booster

    Posterscope designs new campaign for Bournvita’s Badam Booster

    MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour.

    The core objective of the campaign was to launch Bournvita Badam, the new variant of Bournvita Health Drink, and highlight the key ingredient ‘Badam’ (Almond) in its communication. With an aim to reach the Sec A&B females-mothers of kids aged 5-15 years, Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach.

    The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities. The campaign has been implemented across major cities including Delhi, Jaipur, Lucknow and Kanpur in North, Mumbai, Pune, Ahmedabad and Baroda in West, Kolkata in East and Bangalore in South.

    Commenting on the campaign Mondelez  brand manager Amrita Ramanthan said, “We recently launched a brand new variant, Cadbury Bournvita Badam Booster. The launch campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand’s core target audience – mothers. Impactful launch in outdoor segment has been a critical part of most of our launches as they help build awareness and drive trials. With a clutter breaking visual and quirky messaging, this campaign should get noticed and talked about.”

    Posterscope India  EVP Fabian Cowan added, “ It was a privilege to work on this launch as it was an extremely focused out of home opportunity. Our proprietary research initiative OCS (Out of home consumer Survey) allowed us to reach the target audience at the right place through the right media placements, which was layered with innovation to heighten the campaigns visibility and recall.”

  • Posterscope designs new campaign for Bournvita’s Badam Booster

    Posterscope designs new campaign for Bournvita’s Badam Booster

    MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour.

    The core objective of the campaign was to launch Bournvita Badam, the new variant of Bournvita Health Drink, and highlight the key ingredient ‘Badam’ (Almond) in its communication. With an aim to reach the Sec A&B females-mothers of kids aged 5-15 years, Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach.

    The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities. The campaign has been implemented across major cities including Delhi, Jaipur, Lucknow and Kanpur in North, Mumbai, Pune, Ahmedabad and Baroda in West, Kolkata in East and Bangalore in South.

    Commenting on the campaign Mondelez  brand manager Amrita Ramanthan said, “We recently launched a brand new variant, Cadbury Bournvita Badam Booster. The launch campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand’s core target audience – mothers. Impactful launch in outdoor segment has been a critical part of most of our launches as they help build awareness and drive trials. With a clutter breaking visual and quirky messaging, this campaign should get noticed and talked about.”

    Posterscope India  EVP Fabian Cowan added, “ It was a privilege to work on this launch as it was an extremely focused out of home opportunity. Our proprietary research initiative OCS (Out of home consumer Survey) allowed us to reach the target audience at the right place through the right media placements, which was layered with innovation to heighten the campaigns visibility and recall.”