ITV

Category: Ad Campaigns

  • FCB Ulka makes ‘retouching’ real for Pixarom

    FCB Ulka makes ‘retouching’ real for Pixarom

    MUMBAI: FCB Ulka Bangalore has created a new campaign for Pixarom — a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it.

    The campaign was created from a point of view of the retoucher. The idea was to highlight the fact that retouching brings out the much needed perfection which makes the picture come to life. 

    The tools of Photoshop, Illustrator and Maya have been used as devices to establish the retouching that is being done on the images. From magic tool to brush tool and the pen tool, in each of the images the icons have been used to show image enhancement.

    Commenting on the campaign , Pixarom  CEO Steve Koh said “When I first heard the idea, it instantly brought a smile on my face and I said, ‘We will do it.’ The brilliance of this campaign is in its execution itself, which is our forte. Usually, we do retouching and campaign creation for other brands, but, for a change, we are delighted to have created our own campaign promoting Pixarom Imagerom.”

    FCB Ulka Bangalore  senior creative director Vinci Raj said, “In any art, we usually give life to an idea through photography, retouching, production, etc. Why can’t these then create the idea?”

  • FCB Ulka makes ‘retouching’ real for Pixarom

    FCB Ulka makes ‘retouching’ real for Pixarom

    MUMBAI: FCB Ulka Bangalore has created a new campaign for Pixarom — a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it.

    The campaign was created from a point of view of the retoucher. The idea was to highlight the fact that retouching brings out the much needed perfection which makes the picture come to life. 

    The tools of Photoshop, Illustrator and Maya have been used as devices to establish the retouching that is being done on the images. From magic tool to brush tool and the pen tool, in each of the images the icons have been used to show image enhancement.

    Commenting on the campaign , Pixarom  CEO Steve Koh said “When I first heard the idea, it instantly brought a smile on my face and I said, ‘We will do it.’ The brilliance of this campaign is in its execution itself, which is our forte. Usually, we do retouching and campaign creation for other brands, but, for a change, we are delighted to have created our own campaign promoting Pixarom Imagerom.”

    FCB Ulka Bangalore  senior creative director Vinci Raj said, “In any art, we usually give life to an idea through photography, retouching, production, etc. Why can’t these then create the idea?”

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with Snapdeal for an exclusive offering of this product starting April 30. The exclusive pack from Sanpdeal comes with a traditional South Indian steel tumbler.

    The company says that Nescafé Sunrise Insta-Filter provides the taste of filter coffee and yet does not require a filter and is specially made from 100 per cent Indian coffee beans, handpicked from Coorg and Chikmagalur.

    Announcing the launch Nestlé India General Manager – Beverages Nayla Sioufi said, “Traditionally, the coffee market in India is divided into two segments which include the instant and roast & ground coffee. Observing a trend of dual usage we realized that consumers want a product offering which provides the best of both worlds- the taste of filter coffee with the convenience of instant coffee. With the introduction of Nescafé Sunrise Insta-Filter we aim to create a whole new segment expanding the overall category in India while enhancing consumers coffee experience.”

    Nescafé Sunrise Insta-Filter will be available in the market at the cost of Rs 60 for a 24 gram pack that contains 15 sachets of 1.6 gram each as well as a 100 gram pack (tin) for Rs 225.

    Earlier this month, the Indian part of the largest food company in the world, launched a brand new exotic range of Greek Yoghurt under the brand name of Nestlé a+ Grekyo.

    For damage control and rebuilding of trust for its noodles products, Nestlé India hired McCann World Group for the Maggi Noodles relaunch, with the agency’s India unit chief executive Prasoon Joshi in charge of the creatives for the campaign. ZenithOptimedia handles the media buying duties for the company.

  • Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with Snapdeal for an exclusive offering of this product starting April 30. The exclusive pack from Sanpdeal comes with a traditional South Indian steel tumbler.

    The company says that Nescafé Sunrise Insta-Filter provides the taste of filter coffee and yet does not require a filter and is specially made from 100 per cent Indian coffee beans, handpicked from Coorg and Chikmagalur.

    Announcing the launch Nestlé India General Manager – Beverages Nayla Sioufi said, “Traditionally, the coffee market in India is divided into two segments which include the instant and roast & ground coffee. Observing a trend of dual usage we realized that consumers want a product offering which provides the best of both worlds- the taste of filter coffee with the convenience of instant coffee. With the introduction of Nescafé Sunrise Insta-Filter we aim to create a whole new segment expanding the overall category in India while enhancing consumers coffee experience.”

    Nescafé Sunrise Insta-Filter will be available in the market at the cost of Rs 60 for a 24 gram pack that contains 15 sachets of 1.6 gram each as well as a 100 gram pack (tin) for Rs 225.

    Earlier this month, the Indian part of the largest food company in the world, launched a brand new exotic range of Greek Yoghurt under the brand name of Nestlé a+ Grekyo.

    For damage control and rebuilding of trust for its noodles products, Nestlé India hired McCann World Group for the Maggi Noodles relaunch, with the agency’s India unit chief executive Prasoon Joshi in charge of the creatives for the campaign. ZenithOptimedia handles the media buying duties for the company.

  • Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign.  Platinum Outdoor, the AOR for Tata Motors planned and executed the entire campaign across 70 plus cities/towns in metros, tier II and tIII cities.

    The campaign had two phases: The  first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car.

    On the day of the launch the agency conceptualized a clutter breaking idea to highlight different features of the car through larger than life installations at multiple locations.  Some of these include, blinking headlamps of the car, highlighting the car name, emphasis on Messi with Messi’s cut-out and a Tiago Zone at one of the busiest junction in Mumbai.

    Platinum Outdoor CEO Dipankar Sanyal said, “Tiago launch was the first major launch campaign undertaken by Platinum. True to the product, the campaign focused on the features through innovations. With the use of our planning tools, we were able to deploy quality sites at the right places which delivered high visibility in all markets.”

  • Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign.  Platinum Outdoor, the AOR for Tata Motors planned and executed the entire campaign across 70 plus cities/towns in metros, tier II and tIII cities.

    The campaign had two phases: The  first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car.

    On the day of the launch the agency conceptualized a clutter breaking idea to highlight different features of the car through larger than life installations at multiple locations.  Some of these include, blinking headlamps of the car, highlighting the car name, emphasis on Messi with Messi’s cut-out and a Tiago Zone at one of the busiest junction in Mumbai.

    Platinum Outdoor CEO Dipankar Sanyal said, “Tiago launch was the first major launch campaign undertaken by Platinum. True to the product, the campaign focused on the features through innovations. With the use of our planning tools, we were able to deploy quality sites at the right places which delivered high visibility in all markets.”

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”