ITV

Category: Ad Campaigns

  • Posterscope India takes Cadbury Bournvita Biscuits OOH

    Posterscope India takes Cadbury Bournvita Biscuits OOH

    MUMBAI: Posterscope India, the out-of-home (OOH) agency from the Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Mondelez’s latest variant “Cadbury Bournvita Biscuits”.

    With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B.

    Building on the brief, Posterscope crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, unipoles, gantries, pillars, mall facades, airport, metro trains. To build reach and frequency, Posterscope deployed bus shelters, food Court table mat brandings, local and metro trains and signages across various cities.The campaign has been implemented across top 20 cities.

    Mondelez spokesperson said, “We launched a high decibel integrated marketing campaign with strong on-ground, social, digital & OOH activation plan to create awareness and drive rapid trials in the launch phase.”

    Posterscope India creative director Ashok Pillai too added, “We strategically choose a billboard that caters to the morning traffic and made sure that the site was one which had clear sky in the background in order to accentuate the innovation”.

    The innovative billboards that Posterscope installed in Mumbai added an edge to the campaign, using an LED lit “Subah ka Biscuit” on a hoarding sized 100ftx10ft along with a backlit product pack the effect was impactful. Special lighting gave the effect of a rising sun thereby creating freshness in “the morning zone”. The innovation helped the brand stand out while the LED lighting ensured long distance visibility. This gave the campaign the much required buzz.

  • Posterscope India takes Cadbury Bournvita Biscuits OOH

    Posterscope India takes Cadbury Bournvita Biscuits OOH

    MUMBAI: Posterscope India, the out-of-home (OOH) agency from the Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Mondelez’s latest variant “Cadbury Bournvita Biscuits”.

    With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B.

    Building on the brief, Posterscope crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, unipoles, gantries, pillars, mall facades, airport, metro trains. To build reach and frequency, Posterscope deployed bus shelters, food Court table mat brandings, local and metro trains and signages across various cities.The campaign has been implemented across top 20 cities.

    Mondelez spokesperson said, “We launched a high decibel integrated marketing campaign with strong on-ground, social, digital & OOH activation plan to create awareness and drive rapid trials in the launch phase.”

    Posterscope India creative director Ashok Pillai too added, “We strategically choose a billboard that caters to the morning traffic and made sure that the site was one which had clear sky in the background in order to accentuate the innovation”.

    The innovative billboards that Posterscope installed in Mumbai added an edge to the campaign, using an LED lit “Subah ka Biscuit” on a hoarding sized 100ftx10ft along with a backlit product pack the effect was impactful. Special lighting gave the effect of a rising sun thereby creating freshness in “the morning zone”. The innovation helped the brand stand out while the LED lighting ensured long distance visibility. This gave the campaign the much required buzz.

  • Tweet a Cloth’ campaign by iContirbute

    Tweet a Cloth’ campaign by iContirbute

    MUMBAI: IContribute a Social Enterprise has teamed up with Beeing Social and Spin N Press for “Tweet a Cloth” campaign that is set to take Mumbai youth by storm.

    India is the 2nd most populated country in the world. Though we are making rapid progress yet a considerable number of people are still living below the poverty line. About 12.4% of the total population is still living under the poverty line.*

    This campaign targets primarily Mumbai’s youth who often end up discarding their old clothes which can prove beneficial to underprivileged people. Every week IContribute’s van will visit a designated area and collect old clothes from people which will be handed over to the people who deserve them.

    Manish Handa, Director of IContribute, was beaming when asked about this development.“These are exciting times for us. The power of social media will connect us with a large audience out of which we expect an equal large number of people to come out & give away their old clothes.”

    Abhishek Rajpurohit, Co-Founder of Beeing Social says, “We are proud to associate ourselves for such a noble cause. We always wanted to give something back to the society and when this opportunity presented itself, we decided to grab it with both hands.”

    Rahul Tuljapurkar, the Proprietor of ‘Spin N Press’ which is also the logistics partner of this campaign said, “It is always a pleasure to give back to society, but sometimes it is difficult to find the correct medium to do so. With this campaign, we are looking forward to finally get a chance to help out and are proud to be associated with such a meaningful cause.”

  • Tweet a Cloth’ campaign by iContirbute

    Tweet a Cloth’ campaign by iContirbute

    MUMBAI: IContribute a Social Enterprise has teamed up with Beeing Social and Spin N Press for “Tweet a Cloth” campaign that is set to take Mumbai youth by storm.

    India is the 2nd most populated country in the world. Though we are making rapid progress yet a considerable number of people are still living below the poverty line. About 12.4% of the total population is still living under the poverty line.*

    This campaign targets primarily Mumbai’s youth who often end up discarding their old clothes which can prove beneficial to underprivileged people. Every week IContribute’s van will visit a designated area and collect old clothes from people which will be handed over to the people who deserve them.

    Manish Handa, Director of IContribute, was beaming when asked about this development.“These are exciting times for us. The power of social media will connect us with a large audience out of which we expect an equal large number of people to come out & give away their old clothes.”

    Abhishek Rajpurohit, Co-Founder of Beeing Social says, “We are proud to associate ourselves for such a noble cause. We always wanted to give something back to the society and when this opportunity presented itself, we decided to grab it with both hands.”

    Rahul Tuljapurkar, the Proprietor of ‘Spin N Press’ which is also the logistics partner of this campaign said, “It is always a pleasure to give back to society, but sometimes it is difficult to find the correct medium to do so. With this campaign, we are looking forward to finally get a chance to help out and are proud to be associated with such a meaningful cause.”

  • Aaj Tak launches new TVC ‘Mobile Aap’

    Aaj Tak launches new TVC ‘Mobile Aap’

    MUMBAI: Aaj Tak is launching a new TV campaign called ‘Mobile Aap’ as a part of its existing Aankhen Khol De campaign. Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar, the new TVC features leading Bollywood celebrities Soha Ali Khan and Kunal Khemu.

    The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It alsoshowcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even misleaders of the society fear of being caught on Aaj Tak Cameras.

    In the short black and white commercial Kunal Khemu and Soha Ali are playing the role of King & Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the AajTak mobile application, we would have got the correct information.

  • Aaj Tak launches new TVC ‘Mobile Aap’

    Aaj Tak launches new TVC ‘Mobile Aap’

    MUMBAI: Aaj Tak is launching a new TV campaign called ‘Mobile Aap’ as a part of its existing Aankhen Khol De campaign. Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar, the new TVC features leading Bollywood celebrities Soha Ali Khan and Kunal Khemu.

    The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It alsoshowcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even misleaders of the society fear of being caught on Aaj Tak Cameras.

    In the short black and white commercial Kunal Khemu and Soha Ali are playing the role of King & Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the AajTak mobile application, we would have got the correct information.

  • Timesaverz introduces experience cards

    Timesaverz introduces experience cards

    MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.

    Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.

    Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”

    The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.

    Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.

    Click on the below link to register now.

    Link – https://www.timesaverz.com/experience-cards

  • Timesaverz introduces experience cards

    Timesaverz introduces experience cards

    MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.

    Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.

    Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”

    The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.

    Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.

    Click on the below link to register now.

    Link – https://www.timesaverz.com/experience-cards

  • New Datsun redi-GO campaign aims to inspire young risers

    New Datsun redi-GO campaign aims to inspire young risers

    NEW DELHI: The ‘Ready India’ campaign started today to celebrate the launch of the all-new urban cross vehicle Datsun redi-GO is aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.

    Nissan Motor India Pvt. Ltd MD Arun Malhotra said, “With the launch of the Datsun redi-GO, we are striving to redefine the entry-level car segment in India. To reinforce redi-GO’s positioning in the marketplace, we are today announcing the launch of the ‘Ready India’ campaign. The focus of this campaign is to directly connect with the brand’s target audience – the young risers.”

    The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the TVC, which goes live today on leading television channels. Popular music director Ram Sampath composed the music for the commercial while Sona Mohapatra contributed by lending her iconic voice for the campaign.

    TBWA India CEO Govind Pandey said, “Datsun is a young, challenger brand – backed by the global experience of Nissan – that is breaking new ground in India. The new Datsun redi-GO is aimed at the young risers who are raring to go and questioning the status quo. They want to ‘Be a Voice, Not an Echo’. They are looking at the world with a fresh perspective to create new opportunities for themselves and fulfill their dreams. Our aim with the ‘Ready India’ campaign is breaking new ground in India by providing exactly what its customers need with the all new redi-GO. The ‘Ready India’ campaign further supplements the Datsun brand philosophy along with the attributes of the Datsun redi-GO – Fun, Freedom and Confidence. Our focus was to capture and extend this sentiment to all the young risers, to look at their choices boldly with a new outlook on life.”

    The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s modern and distinctive styling is highlighted by brave and bold ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.

    The all new Datsun redi-GO television commercial can be seen by clicking here – https://slingshot-ap.factory.tools/message/dSgsfUVfiBnggvlRSTJVBQ .
    Acknowledgements for the Ready India campaign:

    Client: Datsun, India
    Agency: TBWA India
    Creative Team: George Koshy, Madhu Vasam
    Account Management: Govind Pandey, Ashish Marwah, Vaibhav Katti, Shagun Lidhoo
    Planning: Subramanian Krishnan, Sayed Naushad
    Agency Producer/Project Management: Venkatesh Iyer

    Production House: Bow Chicka Wow Wow
    Director: Nigel Simpkiss
    Producer: Shishir Khandelwal & Shibani Gulati
    Director of Photography: Andrew Boulter
    Music Director: Ram Sampath
    Singer: Sona Mohapatra

  • New Datsun redi-GO campaign aims to inspire young risers

    New Datsun redi-GO campaign aims to inspire young risers

    NEW DELHI: The ‘Ready India’ campaign started today to celebrate the launch of the all-new urban cross vehicle Datsun redi-GO is aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.

    Nissan Motor India Pvt. Ltd MD Arun Malhotra said, “With the launch of the Datsun redi-GO, we are striving to redefine the entry-level car segment in India. To reinforce redi-GO’s positioning in the marketplace, we are today announcing the launch of the ‘Ready India’ campaign. The focus of this campaign is to directly connect with the brand’s target audience – the young risers.”

    The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the TVC, which goes live today on leading television channels. Popular music director Ram Sampath composed the music for the commercial while Sona Mohapatra contributed by lending her iconic voice for the campaign.

    TBWA India CEO Govind Pandey said, “Datsun is a young, challenger brand – backed by the global experience of Nissan – that is breaking new ground in India. The new Datsun redi-GO is aimed at the young risers who are raring to go and questioning the status quo. They want to ‘Be a Voice, Not an Echo’. They are looking at the world with a fresh perspective to create new opportunities for themselves and fulfill their dreams. Our aim with the ‘Ready India’ campaign is breaking new ground in India by providing exactly what its customers need with the all new redi-GO. The ‘Ready India’ campaign further supplements the Datsun brand philosophy along with the attributes of the Datsun redi-GO – Fun, Freedom and Confidence. Our focus was to capture and extend this sentiment to all the young risers, to look at their choices boldly with a new outlook on life.”

    The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s modern and distinctive styling is highlighted by brave and bold ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.

    The all new Datsun redi-GO television commercial can be seen by clicking here – https://slingshot-ap.factory.tools/message/dSgsfUVfiBnggvlRSTJVBQ .
    Acknowledgements for the Ready India campaign:

    Client: Datsun, India
    Agency: TBWA India
    Creative Team: George Koshy, Madhu Vasam
    Account Management: Govind Pandey, Ashish Marwah, Vaibhav Katti, Shagun Lidhoo
    Planning: Subramanian Krishnan, Sayed Naushad
    Agency Producer/Project Management: Venkatesh Iyer

    Production House: Bow Chicka Wow Wow
    Director: Nigel Simpkiss
    Producer: Shishir Khandelwal & Shibani Gulati
    Director of Photography: Andrew Boulter
    Music Director: Ram Sampath
    Singer: Sona Mohapatra