Category: Ad Campaigns

‘Feel Yourself’ for Breast Cancer awareness by Ufaan.org

MUMBAI: “There are various subjects in our society that needs to be talked about to normalize them” says Ufaan.org founder Vikram Tyagi. The digital production house and YouTube channel Ufaan.org has been in news for a while with prominent online portals sharing their content for social change videos. Recently, it has rolled out a short film for breast cancer awareness, called Feel Yourself. The film promotes awareness about regular self checkups for breast cancer, as these could be the first alarm call to save from a potential health hazard.

The film has garnered many eyeballs within a short span of release and has been shared by ,many prominent portals. “My mother has been through the disease and she first got to know about the disease through self-checkup. Through this video, we are attempting to convey a message simply that, it is better to be aware than regret later.” added Tyagi

Ufaan.org is entirely dedicated to social causes videos. It has produced content around various serious issues like Nikah halala, according to which a divorced Muslim woman is forced to marry another man and have sex with him, before she can remarry her first husband. Male equality with a campaign called #screwequality. One of Uffan’s pioneer work was every mother’s worst nightmare, the film that spoke about child molestation and touched many hearts. The channel has focused on several similar matters.

Brands like UrbanClap has joined hands with ufaan. Recently, UrbanClap offered free photoshoots for LGBT couples, ufaan produced a beautiful LGBT campaign around the offer, which was well received. Ufaan has also produced many videos for digital platforms like ScoopWhoop among others. Also, ufaan has been associated with Oxfan to conduct a social experiment on male-female equality.

The channel claims that awareness videos play a vital role in awakening youth towards things that should be changed and online content is the best medium to get people talking about such issues. “By creating such content on media, we want people to open up to taboos that society has created. Such videos are liberating the society” claims Tyagi.

According to the sources, the in house production of short films can cost between Rs. 40,000 to Rs. 70,000. The actual cost could however vary and depends mainly upon production requirements. The channel’s promotion strategy is that its prime focus is content. “We try to make simple content that people can relate to and it can get viral.” said Tyagi. ufaan also asserted that it does not involve in paid online promotion as that does not help videos reach the right audience. It focuses on viral elements and enhance the potential of the video.

The major revenue model is brand collaborations and production hiring. The channel claims that it is not focused on monetary gains at the moment but is emphasizing on brand building. “Our aim is to be referred for our genre of content” said Tyagi.

Feel Yourself is an in-house production for ufaan. The film is produced by Vikram Tyagi, directed by Surya and shot by Arjun Kukreti. It has been shot in Delhi. The channel plans to come up with some big brands tie-ups in a couple of months. However names could not revealed due to contract closure.

June 30, 2016
‘Feel Yourself’ for Breast Cancer awareness by Ufaan.org

MUMBAI: “There are various subjects in our society that needs to be talked about to normalize them” says Ufaan.org founder Vikram Tyagi. The digital production house and YouTube channel Ufaan.org has been in news for a while with prominent online portals sharing their content for social change videos. Recently, it has rolled out a short film for breast cancer awareness, called Feel Yourself. The film promotes awareness about regular self checkups for breast cancer, as these could be the first alarm call to save from a potential health hazard.

The film has garnered many eyeballs within a short span of release and has been shared by ,many prominent portals. “My mother has been through the disease and she first got to know about the disease through self-checkup. Through this video, we are attempting to convey a message simply that, it is better to be aware than regret later.” added Tyagi

Ufaan.org is entirely dedicated to social causes videos. It has produced content around various serious issues like Nikah halala, according to which a divorced Muslim woman is forced to marry another man and have sex with him, before she can remarry her first husband. Male equality with a campaign called #screwequality. One of Uffan’s pioneer work was every mother’s worst nightmare, the film that spoke about child molestation and touched many hearts. The channel has focused on several similar matters.

Brands like UrbanClap has joined hands with ufaan. Recently, UrbanClap offered free photoshoots for LGBT couples, ufaan produced a beautiful LGBT campaign around the offer, which was well received. Ufaan has also produced many videos for digital platforms like ScoopWhoop among others. Also, ufaan has been associated with Oxfan to conduct a social experiment on male-female equality.

The channel claims that awareness videos play a vital role in awakening youth towards things that should be changed and online content is the best medium to get people talking about such issues. “By creating such content on media, we want people to open up to taboos that society has created. Such videos are liberating the society” claims Tyagi.

According to the sources, the in house production of short films can cost between Rs. 40,000 to Rs. 70,000. The actual cost could however vary and depends mainly upon production requirements. The channel’s promotion strategy is that its prime focus is content. “We try to make simple content that people can relate to and it can get viral.” said Tyagi. ufaan also asserted that it does not involve in paid online promotion as that does not help videos reach the right audience. It focuses on viral elements and enhance the potential of the video.

The major revenue model is brand collaborations and production hiring. The channel claims that it is not focused on monetary gains at the moment but is emphasizing on brand building. “Our aim is to be referred for our genre of content” said Tyagi.

Feel Yourself is an in-house production for ufaan. The film is produced by Vikram Tyagi, directed by Surya and shot by Arjun Kukreti. It has been shot in Delhi. The channel plans to come up with some big brands tie-ups in a couple of months. However names could not revealed due to contract closure.

June 30, 2016
Women encouraged to challenge set norms in new Vivel campaign

NEW DELHI: Through a unique message, personal care brand Vivel has launched a #AbSamjhautaNahin campaign with a television commercial aimed at asking women to challenge the compromising way of life.

In the TVC, the protagonist voices her soft yet firm “Ab SamjhautaNahin!” and depicts just one of many uncomfortable situations that a woman often encounters.

The aim is to raise its voice addressing the specific issue of pre-conditioned mindsets for women, leading them to compromise at various stages in their lives

Chief Creative Officer: Vivek Rao

Directors: Subir Chatterjee & Namita Roy Ghose

Production Company: White Light Moving Pictures Limited

The TVC has been conceptualised by L&K Saatchi & Saatchi to present an everyday situation faced by modern day Indian women at workplace and to communicate the brand message that every gaze, every thought that suggests women being weaker or less than equal needs to be shattered.

According to the concept, “We have all heard the fable about the mighty elephant tethered by a mere rope, unaware of its inherent strength because it was conditioned into believing that the rope was enough to hold it back. In a similar vein, women in India from a very young age have been taught to conform to societally accepted ways of life. Moulding her thinking and behaviour to fit within the prescriptive boundaries of the way others want to see her. A social conditioning that leads to a life of restrictions, a life less lived”.

As the campaign unfolds, it will provoke in women the realisation of this latent conditioning, inspire them to challenge status quo and therefore maximise their potential and live fuller lives.

Law & Kenneth Saatchi & Saatchi CEO & Managing Partner Anil Nair said: “Not every day we get an opportunity, especially in the personal care category to creatively amplify a brand’s strong point of view. This is a ‘what we believe in’ campaign and we sincerely hope that we can inspire women to say #AbSamjhautaNahin in their own unique way

June 29, 2016
Women encouraged to challenge set norms in new Vivel campaign

NEW DELHI: Through a unique message, personal care brand Vivel has launched a #AbSamjhautaNahin campaign with a television commercial aimed at asking women to challenge the compromising way of life.

In the TVC, the protagonist voices her soft yet firm “Ab SamjhautaNahin!” and depicts just one of many uncomfortable situations that a woman often encounters.

The aim is to raise its voice addressing the specific issue of pre-conditioned mindsets for women, leading them to compromise at various stages in their lives

Chief Creative Officer: Vivek Rao

Directors: Subir Chatterjee & Namita Roy Ghose

Production Company: White Light Moving Pictures Limited

The TVC has been conceptualised by L&K Saatchi & Saatchi to present an everyday situation faced by modern day Indian women at workplace and to communicate the brand message that every gaze, every thought that suggests women being weaker or less than equal needs to be shattered.

According to the concept, “We have all heard the fable about the mighty elephant tethered by a mere rope, unaware of its inherent strength because it was conditioned into believing that the rope was enough to hold it back. In a similar vein, women in India from a very young age have been taught to conform to societally accepted ways of life. Moulding her thinking and behaviour to fit within the prescriptive boundaries of the way others want to see her. A social conditioning that leads to a life of restrictions, a life less lived”.

As the campaign unfolds, it will provoke in women the realisation of this latent conditioning, inspire them to challenge status quo and therefore maximise their potential and live fuller lives.

Law & Kenneth Saatchi & Saatchi CEO & Managing Partner Anil Nair said: “Not every day we get an opportunity, especially in the personal care category to creatively amplify a brand’s strong point of view. This is a ‘what we believe in’ campaign and we sincerely hope that we can inspire women to say #AbSamjhautaNahin in their own unique way

June 29, 2016
Kingfisher bets on VR marketing with ‘KF 360 cities’

MUMBAI: With Facebook and Youtube going full throttle to maximise the reach of VR by encouraging 360 degree content on its platforms, it’s no surprise that several Indian brands are looking to make the most of it.

After Tata Motors, it’s now alco-bev giant Kingfisher’s turn to give a taste of Virtual Reality to its consumers with its latest campaign ‘KF 360 cities’ that allows users to have an immersive tour of major Indian cities. Apart from Samsung Gear and Google cardboard, one can experience the same by simply tilting their mobile phones while enjoying the 360 degree video on Youtube or Facebook.

“The ‘KF 360 cities’ campaign is the perfect opportunity to bring destinations to people instead of the other way around. Forget maps and GPS, and explore India like you’ve never done before. Whether it’s the backwaters of Kerala, the sand dunes of Jaisalmer or the beaches of Goa, Kingfisher will truly show you how to have a Good Time,” shared an excited United Breweries Limited marketing SVP Samar Singh Sheikhawat.

With a larger goal of showcasing how a fun time is incomplete without Kingfisher in any city, . Kingfisher has created this virtual reality campaign in association with Spectra VR, leveraging the growing popularity of VR headsets. While currently the VR experience is available for selected cities, Sheikhawat assured that over a period of time the brand will cover 30 to 40 cities through this campaign.

“We have been dabbling in VR at a smaller scale in varied so but now we are gathering steam and momentum when it comes to using VR technology in our marketing strategy,” informed Sheikhawat.

The brand’s previous campaigns in VR include Kingfisher Super Chasers VR Game, during the IPL season where the brand used VR gear to transport users into a virtual cricket stadium, giving them an immersive gaming experience. The game created a lot of fan frenzy during theKingfisher on-ground activations across the country, with even cricketers trying their hand at the game.

When asked if the limited accessibility of VR headgear would limit the reach of the campaign, Sheikhawat clarified saying, “That’s true of any new technology that comes in. And we believe that with spectrum and bandwidth increasing in the country, and technology companies like Samsung pushing the VR evolution from their end, it will only get better from here. It’s advantageous for the brand to be one of the early adopters of this really cool proposition in marketing. We are betting on it for sure.”

Sheikhawat admitted that there is a marginal difference between a regular and VR campaign when it comes to the initial investment, but that depends completely on the quality of the content, and the experience the brand offers, as same campaign could be enjoyed by using an expensive Samsung headgear or a free Youtube plugin.

While it is too early to say if the marketing predictors and marketing mojos are right about the the impending VR explosions in marketing, but for the time being brands such as Kingfisher are looking at it in a big way.

June 23, 2016
Kingfisher bets on VR marketing with ‘KF 360 cities’

MUMBAI: With Facebook and Youtube going full throttle to maximise the reach of VR by encouraging 360 degree content on its platforms, it’s no surprise that several Indian brands are looking to make the most of it.

After Tata Motors, it’s now alco-bev giant Kingfisher’s turn to give a taste of Virtual Reality to its consumers with its latest campaign ‘KF 360 cities’ that allows users to have an immersive tour of major Indian cities. Apart from Samsung Gear and Google cardboard, one can experience the same by simply tilting their mobile phones while enjoying the 360 degree video on Youtube or Facebook.

“The ‘KF 360 cities’ campaign is the perfect opportunity to bring destinations to people instead of the other way around. Forget maps and GPS, and explore India like you’ve never done before. Whether it’s the backwaters of Kerala, the sand dunes of Jaisalmer or the beaches of Goa, Kingfisher will truly show you how to have a Good Time,” shared an excited United Breweries Limited marketing SVP Samar Singh Sheikhawat.

With a larger goal of showcasing how a fun time is incomplete without Kingfisher in any city, . Kingfisher has created this virtual reality campaign in association with Spectra VR, leveraging the growing popularity of VR headsets. While currently the VR experience is available for selected cities, Sheikhawat assured that over a period of time the brand will cover 30 to 40 cities through this campaign.

“We have been dabbling in VR at a smaller scale in varied so but now we are gathering steam and momentum when it comes to using VR technology in our marketing strategy,” informed Sheikhawat.

The brand’s previous campaigns in VR include Kingfisher Super Chasers VR Game, during the IPL season where the brand used VR gear to transport users into a virtual cricket stadium, giving them an immersive gaming experience. The game created a lot of fan frenzy during theKingfisher on-ground activations across the country, with even cricketers trying their hand at the game.

When asked if the limited accessibility of VR headgear would limit the reach of the campaign, Sheikhawat clarified saying, “That’s true of any new technology that comes in. And we believe that with spectrum and bandwidth increasing in the country, and technology companies like Samsung pushing the VR evolution from their end, it will only get better from here. It’s advantageous for the brand to be one of the early adopters of this really cool proposition in marketing. We are betting on it for sure.”

Sheikhawat admitted that there is a marginal difference between a regular and VR campaign when it comes to the initial investment, but that depends completely on the quality of the content, and the experience the brand offers, as same campaign could be enjoyed by using an expensive Samsung headgear or a free Youtube plugin.

While it is too early to say if the marketing predictors and marketing mojos are right about the the impending VR explosions in marketing, but for the time being brands such as Kingfisher are looking at it in a big way.

June 23, 2016
KFC’s new Meal Box can now charge smartphones

MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

“We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

“In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

June 21, 2016
KFC’s new Meal Box can now charge smartphones

MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

“We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

“In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

June 21, 2016
Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

Creative Credits:
Client: Dhanuka Agritech Limited
Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
Production house: Earth And Air Films, Mumbai
TVC Director: V Srikumar

June 21, 2016
Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

Creative Credits:
Client: Dhanuka Agritech Limited
Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
Production house: Earth And Air Films, Mumbai
TVC Director: V Srikumar

June 21, 2016