ITV

Category: Ad Campaigns

  • Michelin tyres enters India playing the ‘safety’ card

    Michelin tyres enters India playing the ‘safety’ card

    MUMBAI: Michelin – the international tyre technology leader today announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.

    The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.

    The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.

    The campaign centers around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

    • Bad roads: dictate the fitment of robust tyres.

    • Wet roads: require good grip.

    • Braking: stopping ability to minimise braking distances.

    During the unveiling of the campaign in Mumbai India, president of Michelin 2 wheel tyre division Gary Guthrie said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective.”

    The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country.

  • Michelin tyres enters India playing the ‘safety’ card

    Michelin tyres enters India playing the ‘safety’ card

    MUMBAI: Michelin – the international tyre technology leader today announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.

    The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.

    The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.

    The campaign centers around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

    • Bad roads: dictate the fitment of robust tyres.

    • Wet roads: require good grip.

    • Braking: stopping ability to minimise braking distances.

    During the unveiling of the campaign in Mumbai India, president of Michelin 2 wheel tyre division Gary Guthrie said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective.”

    The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country.

  • Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    MUMBAI: Lenovo India announced today that its ‘Girls With Goals’ campaign has entered its second phase – fundraising on ground to build a school in Hutup, a Jharkhand village riddled with child marriage and violence against women.

    The campaign started with the story of young tribal girls from Jharkhand who shamed failure and social injustice as they marched proudly to Spain to compete in the Donosti Cup, an international football tournament. These “girls with goals” backed by YUWA, a not for profit organization that uses sports as a tool for empowerment, may not have won the competition against some of the world’s toughest youth football teams in the world, but their remarkable story has the world rallying behind them.

    Earlier this month, Lenovo partnered with the YUWA foundation yet again to document the inspiring story of the YUWA team from Hutup, Jharkhand. The objective of the campaign was to raise awareness about YUWA and eventually drive corporate sponsorship and community support to build a new school in Hutup. The real-time, unscripted web series, shot in Hutup, Mumbai, and Spain, captured the real life experiences and unbreakable spirit of the girls. Naturally, it touched the hearts of many and quickly gained immense traction across various social media platforms, scoring over 5 million views, over 14 million reach, and over 11,000 shares, and even a Twitter trending topic under its belt. Another significant part of the campaign was a social media hashtag #KickForABrick, an idea that invited the community to add bricks to YUWA’s new school in Hutup. The social media community was asked to kick a ball and share it on social media and then nominate their friends to build a chain. Lenovo also roped in Bollywood superstar Ranbir Kapoor and ace footballer Sunil Chhetri to urge the community to contribute. The initiative garnered massive eyeballs on Twitter and other social platforms and a total of 400 videos have been submitted so far.

    Now that the community has come together to raise awareness about the YUWA girls, it is time to raise funds on ground for the school. Lenovo is running a long-term fundraising campaign on Ketto. Inspired by the YUWA story, the campaign is seeing independent third parties and individuals join the effort with their own Ketto pages. Together, they have garnered 42 backers and counting for the fundraising initiative. The coming days will see Lenovo invite women corporate leaders and industry stalwarts to contribute to the cause through personalized messages and a printed storybook highlighting YUWA’s work in social development.

    Speaking about the campaign, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “The YUWA girls truly embody the spirit of the Lenovo brand of relentlessly moving forward, undaunted by failure. Our partnership with YUWA goes beyond the successful awareness campaign. We are aiming for sustainable, on-ground impact and we are urging the business community to come together and root for the YUWA School. Engaging business leaders is the natural next step – and we strongly believe that the awareness campaign has set us up for success on that front too. I attribute our own enthusiasm to the invincible spirit of the YUWA team that just returned from Spain. Onward and upwards!”

    Franz Gastler, the founder and brains behind YUWA’s inspiring work, said “Sports is a great tool for awareness and empowerment but we can’t lose sight of fundamentals like education. Involved partnerships like the one we have with Lenovo ensure that we go beyond what grabs eyeballs, to make real impact. I thank them for their partnership.”

    Catch all the campaign updates here:
    Website: www.girlswithgoals.in
    Twitter: @Lenovo_in
    Facebook page: Lenovo India
    Be part of the conversation: #GirlsWithGoals; #KickForABrick

  • Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    MUMBAI: Lenovo India announced today that its ‘Girls With Goals’ campaign has entered its second phase – fundraising on ground to build a school in Hutup, a Jharkhand village riddled with child marriage and violence against women.

    The campaign started with the story of young tribal girls from Jharkhand who shamed failure and social injustice as they marched proudly to Spain to compete in the Donosti Cup, an international football tournament. These “girls with goals” backed by YUWA, a not for profit organization that uses sports as a tool for empowerment, may not have won the competition against some of the world’s toughest youth football teams in the world, but their remarkable story has the world rallying behind them.

    Earlier this month, Lenovo partnered with the YUWA foundation yet again to document the inspiring story of the YUWA team from Hutup, Jharkhand. The objective of the campaign was to raise awareness about YUWA and eventually drive corporate sponsorship and community support to build a new school in Hutup. The real-time, unscripted web series, shot in Hutup, Mumbai, and Spain, captured the real life experiences and unbreakable spirit of the girls. Naturally, it touched the hearts of many and quickly gained immense traction across various social media platforms, scoring over 5 million views, over 14 million reach, and over 11,000 shares, and even a Twitter trending topic under its belt. Another significant part of the campaign was a social media hashtag #KickForABrick, an idea that invited the community to add bricks to YUWA’s new school in Hutup. The social media community was asked to kick a ball and share it on social media and then nominate their friends to build a chain. Lenovo also roped in Bollywood superstar Ranbir Kapoor and ace footballer Sunil Chhetri to urge the community to contribute. The initiative garnered massive eyeballs on Twitter and other social platforms and a total of 400 videos have been submitted so far.

    Now that the community has come together to raise awareness about the YUWA girls, it is time to raise funds on ground for the school. Lenovo is running a long-term fundraising campaign on Ketto. Inspired by the YUWA story, the campaign is seeing independent third parties and individuals join the effort with their own Ketto pages. Together, they have garnered 42 backers and counting for the fundraising initiative. The coming days will see Lenovo invite women corporate leaders and industry stalwarts to contribute to the cause through personalized messages and a printed storybook highlighting YUWA’s work in social development.

    Speaking about the campaign, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “The YUWA girls truly embody the spirit of the Lenovo brand of relentlessly moving forward, undaunted by failure. Our partnership with YUWA goes beyond the successful awareness campaign. We are aiming for sustainable, on-ground impact and we are urging the business community to come together and root for the YUWA School. Engaging business leaders is the natural next step – and we strongly believe that the awareness campaign has set us up for success on that front too. I attribute our own enthusiasm to the invincible spirit of the YUWA team that just returned from Spain. Onward and upwards!”

    Franz Gastler, the founder and brains behind YUWA’s inspiring work, said “Sports is a great tool for awareness and empowerment but we can’t lose sight of fundamentals like education. Involved partnerships like the one we have with Lenovo ensure that we go beyond what grabs eyeballs, to make real impact. I thank them for their partnership.”

    Catch all the campaign updates here:
    Website: www.girlswithgoals.in
    Twitter: @Lenovo_in
    Facebook page: Lenovo India
    Be part of the conversation: #GirlsWithGoals; #KickForABrick

  • Rohan Bopanna is with PETA against cockfighting

    Rohan Bopanna is with PETA against cockfighting

    MUMBAI: Tennis champion Rohan Bopanna has shown his support against animal cruelty by playing a role in People for the Ethical Treatment of Animals (PETA) India’s campaign.

    Recently qualified for the 2016 Summer Olympics, he is seen posing with rescued rooster Smack next to the words “Tennis Is a Sport – Cockfighting Is Not”. The print visual for the campaign was shot by ace photographer Sam Mohan whereas Bopanna’s hair and make-up were done by Tejal Rao.

    “When it comes to cockfights …[roosters] are taught to be aggressive … and they have got knives and spurs on their feet, trying to injure one another,” said Bopanna. “Roosters in cockfights are left to die …. Cockfights never really have a victory. One dies, another one gets injured.”

    Roosters raised for fighting are often confined to cramped cages and tormented to make them aggressive. Razor-sharp spurs are attached to the birds’ feet to make fights more exciting ie bloody. The birds often have their eyes gouged out and sustain broken wings and legs, punctured lungs and severed spinal cords. Those who survive are forced to fight again.

    The Prevention of Cruelty to Animals Act, 1960, prohibits forcing animals to fight. And in 2014, the Honourable Supreme Court of India ruled in favour of PETA India by making staged fights between animals illegal nationwide but cockfights are still organised in some parts of Andhra Pradesh, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu and elsewhere.

    Bopanna is currently ranked 11 in the world in the doubles category for tennis. He reached his career-high doubles ranking in 2013, when he was ranked number three in the world by the Association of Tennis Professionals.

  • Rohan Bopanna is with PETA against cockfighting

    Rohan Bopanna is with PETA against cockfighting

    MUMBAI: Tennis champion Rohan Bopanna has shown his support against animal cruelty by playing a role in People for the Ethical Treatment of Animals (PETA) India’s campaign.

    Recently qualified for the 2016 Summer Olympics, he is seen posing with rescued rooster Smack next to the words “Tennis Is a Sport – Cockfighting Is Not”. The print visual for the campaign was shot by ace photographer Sam Mohan whereas Bopanna’s hair and make-up were done by Tejal Rao.

    “When it comes to cockfights …[roosters] are taught to be aggressive … and they have got knives and spurs on their feet, trying to injure one another,” said Bopanna. “Roosters in cockfights are left to die …. Cockfights never really have a victory. One dies, another one gets injured.”

    Roosters raised for fighting are often confined to cramped cages and tormented to make them aggressive. Razor-sharp spurs are attached to the birds’ feet to make fights more exciting ie bloody. The birds often have their eyes gouged out and sustain broken wings and legs, punctured lungs and severed spinal cords. Those who survive are forced to fight again.

    The Prevention of Cruelty to Animals Act, 1960, prohibits forcing animals to fight. And in 2014, the Honourable Supreme Court of India ruled in favour of PETA India by making staged fights between animals illegal nationwide but cockfights are still organised in some parts of Andhra Pradesh, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu and elsewhere.

    Bopanna is currently ranked 11 in the world in the doubles category for tennis. He reached his career-high doubles ranking in 2013, when he was ranked number three in the world by the Association of Tennis Professionals.

  • Mondelez India launches Golden Oreo

    Mondelez India launches Golden Oreo

    MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

    Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

    The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

  • Mondelez India launches Golden Oreo

    Mondelez India launches Golden Oreo

    MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

    Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

    The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

  • Lokmat Connect partners with Birla Sun Life Mutual Fund

    Lokmat Connect partners with Birla Sun Life Mutual Fund

    MUMBAI: Lokmat Connect in association with Birla Sun Life Mutual Fund recently launched awareness camps across 5 locations in Maharashtra as part of the ‘Jaanoge tabhi toh Maanoge’ campaign – a National Investor Education and Awareness Initiative. The unique campaign was initially rolled out by Birla Sun Life Asset Management with the objective of increasing awareness on the different investment opportunities that are available to people today. The 2 month long initiative educated individuals on making better financial decisions through various engaging sessions that included insights from eminent personalities like

    Mr. Prashant Gupta – Regional Head, Rest of Maharashtra & Goa and Mr. Gururaj – AVP, Investor Education & Distribution Development.

    By virtue of this partnership, Lokmat Connect in association with Birla Sun Life Mutual Fund organized a series of investor awareness camps to highlight the various investing opportunities with mutual funds. Reaching out to over 2000 people in Maharashtra, the Jaanoge tabhi toh Maanoge awareness camps aimed at spreading financial literacy not only in the state, but across the length and breadth of the country. The camps provided significant and insightful knowledge on the benefits of mutual funds, systematic investment plans, goal based investing and allocation of equities among other mutual fund based concerns.

    Commenting on the partnership with Lokmat Connect and sharing his views on the success of the campaign, K.S Rao, Birla Sun Life Asset Management Company Ltd Head – Investor Education & Distribution Development said, “Our sincere thanks to the Lokmat team for their support and smooth execution on the Investor Awareness Sessions in Maharashtra, as part of our mission of spreading Financial Literacy in the state. The sessions were thoroughly engaging and were bolstered by the presence of eminent personalities who interacted with the attendees. We look forward to more such collaborations towards our mission to empower investors through our – Jaanoge Tabhi Toh Maanoge series.”

    Adding to the same, Ajit Nair, National Sales Head, Lokmat Media says, “At Lokmat we have created impactful on ground connect directly with target audience for brands through various innovative programs across the state. Our widespread reach and best understanding of the local nuances in Maharashtra has helped us execute various such brand programmes seamlessly. With a large team across the state coupled with our print we can create unique brand solutions that enhance the brand experience with their target audience.”

    Lokmat Connect houses various forums as well as engagement activities and events to create an instant connect with consumers, brands, women, youth, children, artists and entrepreneurs; spanning all aspects centered around societal development. The forums currently listed under the entity include Lokmat Knowledge Forum, Lokmat Sakhi Manch, Lokmat Yuva, Lokmat Bal Vikas Manch and Lokmat Campus Club.

  • Lokmat Connect partners with Birla Sun Life Mutual Fund

    Lokmat Connect partners with Birla Sun Life Mutual Fund

    MUMBAI: Lokmat Connect in association with Birla Sun Life Mutual Fund recently launched awareness camps across 5 locations in Maharashtra as part of the ‘Jaanoge tabhi toh Maanoge’ campaign – a National Investor Education and Awareness Initiative. The unique campaign was initially rolled out by Birla Sun Life Asset Management with the objective of increasing awareness on the different investment opportunities that are available to people today. The 2 month long initiative educated individuals on making better financial decisions through various engaging sessions that included insights from eminent personalities like

    Mr. Prashant Gupta – Regional Head, Rest of Maharashtra & Goa and Mr. Gururaj – AVP, Investor Education & Distribution Development.

    By virtue of this partnership, Lokmat Connect in association with Birla Sun Life Mutual Fund organized a series of investor awareness camps to highlight the various investing opportunities with mutual funds. Reaching out to over 2000 people in Maharashtra, the Jaanoge tabhi toh Maanoge awareness camps aimed at spreading financial literacy not only in the state, but across the length and breadth of the country. The camps provided significant and insightful knowledge on the benefits of mutual funds, systematic investment plans, goal based investing and allocation of equities among other mutual fund based concerns.

    Commenting on the partnership with Lokmat Connect and sharing his views on the success of the campaign, K.S Rao, Birla Sun Life Asset Management Company Ltd Head – Investor Education & Distribution Development said, “Our sincere thanks to the Lokmat team for their support and smooth execution on the Investor Awareness Sessions in Maharashtra, as part of our mission of spreading Financial Literacy in the state. The sessions were thoroughly engaging and were bolstered by the presence of eminent personalities who interacted with the attendees. We look forward to more such collaborations towards our mission to empower investors through our – Jaanoge Tabhi Toh Maanoge series.”

    Adding to the same, Ajit Nair, National Sales Head, Lokmat Media says, “At Lokmat we have created impactful on ground connect directly with target audience for brands through various innovative programs across the state. Our widespread reach and best understanding of the local nuances in Maharashtra has helped us execute various such brand programmes seamlessly. With a large team across the state coupled with our print we can create unique brand solutions that enhance the brand experience with their target audience.”

    Lokmat Connect houses various forums as well as engagement activities and events to create an instant connect with consumers, brands, women, youth, children, artists and entrepreneurs; spanning all aspects centered around societal development. The forums currently listed under the entity include Lokmat Knowledge Forum, Lokmat Sakhi Manch, Lokmat Yuva, Lokmat Bal Vikas Manch and Lokmat Campus Club.