ITV

Category: Ad Campaigns

  • Bigbasket partners with Tanishq for 10-minute Gold and Silver deliveries

    Bigbasket partners with Tanishq for 10-minute Gold and Silver deliveries

    Mumbai: Bigbasket, a Tata Enterprise, has announced an exciting partnership with Tanishq, one of India’s most trusted jewellery brands, to offer exclusive gold and silver coins just in time for Dhanteras. Customers can purchase Tanishq’s Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g, Tanishq 22 Karat Gold Coin, 1 g, and Tanishq 22 Karat Gold Coin with Lakshmi Motif, 1 g, and have them delivered to their doorstep in under 10 minutes.  

    With Dhanteras being a significant part of Diwali festivities, this partnership offers customers a convenient way to partake in the auspicious tradition of purchasing gold and silver, symbolising wealth and prosperity. Bigbasket’s quick commerce model allows customers across multiple cities in India to easily and seamlessly celebrate Dhanteras, ensuring timely deliveries of high-value items.  

    Bigbasket, chief buying and merchandising officer, Seshu Kumar emphasised the strategic nature of this collaboration: “Our partnership with the Tata ecosystem and in particular the collaboration with Tanishq is very strategic for us. We have always been known as a strong player in food & perishables as a category, however, with such collaborations, we hope that our customers see value in our extended offering – whether it is Gold & Silver coins or electronics or home appliances. This Diwali, bigbasket is committed to fulfill all our customers’ Diwali wish lists in 10 mins.”  

    Tanishq, chief marketing officer, Pelki Tshering added, “We are thrilled to partner with bigbasket to bring our exquisite gold and silver coins directly to customers’ homes. Dhanteras holds immense significance, and through this partnership, we aim to make it easier for people to partake in the time-honoured tradition of purchasing gold, symbolising prosperity and good fortune.”  

    This collaboration highlights bigbasket’s commitment to expanding its offerings beyond traditional groceries, tapping into the growing trend of online purchases for high-value items like gold and silver. The ability to deliver these items within 10 minutes provides an unmatched blend of quality, trust, and convenience, positioning bigbasket as the go-to platform for Diwali essentials this year.  

     

  • Muthoot FinCorp rolls out festive campaigns with SRK

    Muthoot FinCorp rolls out festive campaigns with SRK

    Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call.

    Featuring brand ambassador Shah Rukh Khan, the first ad reveals a ‘Superstar Secret’ for making a customer’s dream of owning a two-wheeler a reality with accessible loan options. The second ad provides a ‘Blockbuster Tip’ for business growth, presenting MFL’s Business Loans as a resource for entrepreneurs aiming to reach their goals.

    MFL CEO Shaji Varghese said, “With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man.”

    He further added, “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call.”

    The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in three languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.

  • Bollywood classics, remixed by Snitch

    Bollywood classics, remixed by Snitch

    Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday clichés, Snitch is tapping into nostalgia—reviving memories of celebrated movies with elements of pop culture and humor that defined GenZ’s earlier years. The campaign features three light-hearted ads on social media, each inspired by a popular Bollywood film with the brand’s playful twist.

    Snitch’s fun take on Go Goa Gone

    Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic ‘Wow’ moment, blending humor and fashion effortlessly.

    Festive fun inspired by Delhi Belly

    Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.

    Fashion first, inspired by Kabhi Khushi Kabhie Gham

    In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party, thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.

    Snitch CMO Chetan Siyal said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”

    The campaign has been conceptualised by market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.

  • BHIM partners with CRY for ‘Meethi Diwali’ campaign

    BHIM partners with CRY for ‘Meethi Diwali’ campaign

    Mumbai: NPCI BHIM Services Ltd. (NBSL), a wholly owned subsidiary of National Payments Corporation of India (NPCI), has launched a campaign, ‘Meethi Diwali’, in association with CRY (Child Rights and You). The campaign aims to bring the sweetness of the festivities to underprivileged children across India by contributing a box of sweets for every ten transactions completed via the BHIM app.

    The ‘Meethi Diwali’ campaign seamlessly integrates digital payments with a social cause, helping the BHIM app users to contribute to a meaningful initiative while enjoying the convenience of cashless payments. The campaign encourages the users to participate for the cause without altering their everyday behaviour, simply by using the BHIM app for their regular payments.

    NBSL chief business officer Rahul Handa, said, “BHIM is keen on making a difference in the lives of people by promoting inclusion through digital payments and beyond. The ‘Meethi Diwali’ campaign guarantees every transaction is an act of kindness and spreads happiness. As we celebrate with purpose, we also take pride in strengthening India’s sovereign digital payment framework, building a future where technology and compassion go hand in hand.”

    The campaign highlights the ease and security of BHIM’s UPI platform and let users contribute to a social cause that resonates with the ethos of Diwali—spreading joy, love, and togetherness. It features a captivating and colourful short film, reflecting the joy of giving in the festive season.

  • Elver unveils #GharAaneKaTyohar campagin to Celebrate Diwali

    Elver unveils #GharAaneKaTyohar campagin to Celebrate Diwali

    Mumbai: Elver has announced the launch of its new campaign, #GharAaneKaTyohar, this Diwali. Crafted by the in-house production team, this emotionally resonant campaign captures the essence of family, love, and the joy of togetherness that define the festival of lights, while celebrating the unifying power of audio.

    The brand film features a touching story of a devoted single father eagerly awaiting his daughter’s return for Diwali. When he learns  she can’t make it home, his excitement shifts to disappointment. However, a heartfelt gift from her—a pair of Elver earbuds—serves as a poignant symbol of their connection. As he puts on the earbuds and listens to a cherished voice note from his late wife reminiscing about their daughter’s childhood, the warmth of her words and the music that fills the space evoke cherished memories and the nostalgia that defined their moments together.

    The climax of the narrative is a touching reunion with his daughter that serves as a powerful reminder of the true spirit of Diwali: that love and togetherness can overcome any obstacle. The #GharAaneKaTyohar campaign encourages viewers to cherish their loved ones, reinforcing that the essence of home is found in the connections we share, no matter where we are.

    Commenting on the campaign, Elver brand manager Harsh Bhandari said, “#GharAaneKaTyohar beautifully embodies the spirit of Diwali—uniting families and celebrating the bonds of love that tie us together. At Elver, we believe that audio has a unique power to enhance these cherished moments. Our Elver earbuds allow you to immerse yourself in the sounds of your memories, from heartfelt voice notes to your favorite songs, creating an intimate connection that transcends distance. This Diwali, we invite everyone to celebrate not just the festival of lights, but also the joy of reliving precious memories and feeling closer to our loved ones through the magic of sound.”

    The campaign will be promoted across all digital platforms, including YouTube and Meta. It aims to resonate with audiences by highlighting the emotional connections that transcend distance, time emphasizing that true celebration is rooted in love and family.

  • Sabhyata’s campaign encourages workplaces to support new mothers

    Sabhyata’s campaign encourages workplaces to support new mothers

    New Delhi:  Sabhyata unveiled its latest Diwali campaign, #CelebratingMotherhood. Known for spotlighting the essence of womanhood through their festive campaigns, Sabhyata takes it further this year by focusing on motherhood—highlighting the importance of supporting new mothers and creating empathetic work environments that foster their growth.

    The campaign film, starring the talented Mahathi Ramesh (Kho Gaye Hum Kahan, Unpaused) and seasoned actor Gagan Dev Riar (Scam 2003- The Telgi Story) is set against the vibrant backdrop of Diwali. It captures a heartwarming interaction between a manager and Chhavi, a driven employee returning from maternity leave to lead a project. In a candid conversation, the manager enquires about her frequent visits to a storage room, unaware that it is the only private space she can find to pump breast milk for her baby. The film delicately explores the guilt many ambitious mothers feel while balancing their careers with personal responsibilities, underscoring the challenges new mothers face in environments lacking adequate support.

    In a touching turn of events, the manager sends Chhavi back to the storage room to retrieve some personal items. When she arrives, she finds the room transformed into a Mother’s Room, complete with a Sabhyata Gift bag and a card wishing her luck on the new project—an act of accountability and celebration, acknowledging the overdue need for such a space.

    Through #CelebratingMotherhood, Sabhyata aims to shed light on the challenges new mothers encounter in today’s India, emphasising the role that workplaces and society can play in supporting their well-being. The campaign also subtly celebrates modern Indian women’s love for ethnic wear at the workplace, reflecting the brand’s ethos.

    Sabhyata marketing head Chayan Verma shared his thoughts on the campaign: “At Sabhyata, celebrating the strength and beauty of womanhood has always been at the heart of what we do. This campaign addresses a real issue faced by working mothers—privacy and support at the workplace. While maternity leave is important, it’s often not enough to help women transition smoothly back into their careers. The idea for this campaign came from conversations with mothers who struggled to find private spaces to pump breast milk. This affects their ability to fully reintegrate into the workforce despite their commitment. We believe it’s essential for organisations to foster an empathetic environment that supports new mothers, empowering them to succeed. Through this campaign, we hope to spark conversations that drive meaningful change.”

    P se Picture director Manish Sharma said  “While writing this story I realised that corporate culture often overlooks the full reality of a working woman’s life. But when a workplace truly cares and supports her role as a mother, she thrives—and so does the company. It’s time we reimagine what success looks like for working mothers.”

    The campaign adopts a digital-first approach and will be promoted across all of Sabhyata’s social media platforms. Additionally, the video will be screened at Sabhyata stores nationwide to ensure the message reaches customers directly.

    This heartfelt campaign reflects Sabhyata’s ongoing commitment to celebrating life’s pivotal moments while advocating for progressive change that uplifts women.

  • Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Mumbai: Nikon India, a 100 ler cent  subsidiary of Nikon Corp, is to unveil its “Diwali Candids with Nikon” campaign. This  initiative celebrates the heartwarming, often unnoticed moments that truly make Diwali magical. While the festival is filled with lights, fireworks, and vibrant celebrations, this campaign gently shines a spotlight on the candid, joyful moments of love, friendship, and togetherness that unfold behind the scenes, capturing the true essence of Diwali.

    Nikon India managing director Sajjan Kumar said, “The true beauty of Diwali lies in the unspoken emotions and quiet moments of connection that often get lost amidst the grand festivities. With ‘Diwali Candids with Nikon,’ we want to highlight those priceless, spontaneous moments that truly define the festival. Nikon’s role extends beyond just capturing images—we help preserve the heart and soul of celebrations, allowing people to relive the warmth, joy, and togetherness of Diwali for years to come.”

    Adding to this, Deepak Agarwal, executive creative director, Magnon EG+, the creative Sajjan Kumar, agency behind the campaign, remarked, “Our goal was to move beyond the traditional portrayal of Diwali and focus on the essence of the festival—the candid moments of love, laughter, and shared experiences that usually go unnoticed. Nikon’s cameras are perfect tools to capture these subtle, beautiful emotions, and through this campaign, we hope to inspire people to look at Diwali in a new light.”

    The Diwali campaign film beautifully captures the joy of meaningful moments that make the festival truly special—whether it’s the warmth of early morning rituals, the fun of making sweets together, or the shared laughter while decorating the home. Shot entirely with the Nikon Z6III by renowned Nikon Creator Mr. Ranjan Zingade, the film showcases the camera’s exceptional video capabilities, advanced features, and superior video quality. Through this campaign, Nikon highlights how the Z6III allows users to effortlessly capture these heartfelt memories and transform them into cherished keepsakes that will bring smiles and joy for years to come.

    To further enhance the festive celebration, Nikon India is offering attractive deals on select mirrorless models, until October 31st, 2024. Customers can enjoy discounts of up to ₹30,000 and benefit from easy EMI options. Nikon’s latest addition Z6III is available at a special price of Rs 2,23,990 (Rs 2,47,990) with zero down payment and interest-free EMIs and Instant Cashback of 5 per csnt  up to Rs 10,000/-* (Terms and Conditions applied) from 24 to 31 October 2024.

    Additionally, the Nikon Z8 comes with zero down payment and zero interest valid until October 31st, 2024. NIKKOR lenses also feature flexible EMI plans with tenures of 18 or 24 months, allowing customers to upgrade their gear this Diwali.

  • Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Mumbai: Sugar Cosmetics has launched “#GRWS – Get Ready With Sugar”, a digital campaign bringing celebrities from various career choices, ages, and sexual orientations together such as Bollywood actor Alaya F, Bollywood singer and music composer Jasleen Royal, actor and singer Sushant Divgikar a.k.a. Rani Ko-HE-Nur and Indian cricketer Shreyanka Patil.

    The campaign plays along the narrative of “Duniya ke liye ready hone se pehle, khud ke liye ready hona zaroori hai !” with the objective of  ‘valuing yourself first’ to foster and cultivate a healthy balance between giving your best to others and nourishing your needs. The campaign was launched with a digital video featuring the four celebs which captures their crucial last-minute mental preparations followed by the rituals before they take over the main stage. Showcasing that femininity and leadership can coexist, each celeb before facing the world is seen reinforcing confidence through their rituals involving their favorite Sugar makeup products that not only enhance their external appearance but also strengthen their inner energy as they take on their respective roles.

    In the span of the next three months, the brand will release individual versions of each celeb showcasing their last-minute rituals before hitting the big stage. Additionally, the upcoming videos will also introduce the new product offerings. #GRWS will be digitally amplified across all channels including Instagram, YouTube, and Facebook along with on-ground retail touchpoints.

    Commenting on the launch of the campaign, Sugar Cosmetics co-founder & CEO Vineeta Singh said, “I am inspired to stand next to some of India’s self-made personalities like Sushant, Jasleen, Alaya, and Shreyanka in the #GetReadyWithSugar campaign. SUGAR Cosmetics is the choice of the bold and the unstoppable individual.  This campaign recognizes that it is essential to cultivate self-worth to build with compassion, and resilience, inspire, break barriers, and bring positive change. And makeup simply enhances one’s confidence in this journey while allowing them to express individuality in their professional and personal space!”

    Commenting on this campaign, Sushant Divgikar said, “SUGAR Cosmetics’s #GetReadyWithSugar campaign embodies the spirit of inclusivity and empowerment that resonates with me. It serves as a reminder that the journey of preparation is just as important as the moment of recognition itself. And during the preparation always express gratitude towards people who stand by you. So, get ready to scream, build, entertain, win, and inspire with all of us!”

    Bollywood singer and music composer Jasleen Royal stated “The #GetReadyWithSUGAR campaign is an inspiring call for every woman to pause, prepare, and embrace her power before stepping into the spotlight. I believe in the idea of celebrating the preparation before the showdown and that’s what excites me about this campaign.”

    Shreyanka Patil mentioned, “I am extremely excited to be a part of #GetReadyWithSugar campaign, an impactful and inspiring initiative by SUGAR Cosmetics that celebrates the hustle behind every successful story. There is no boundary hit without rigorous practice.”

    Bollywood actor Alaya F expressed excitement and said, “Being a part of the #GetReadyWithSugar campaign feels so fulfilling! The campaign beautifully captures some of the rituals I do before facing the camera! For instance, I like to meditate and calm myself before an important shoot. I feel a lot of gratitude to be in the same space as other women who have embraced the strength that is found in taking time for themselves.”

    Sugar Cosmetics co-founder and COO Kaushik Mukherjee said, “It’s heartwarming to have India’s inspiring icons from various walks of life to come together for #GetReadyWithSugar to voice how valuing yourself first is a must before shining bright for the world.  With this remarkable collaboration and narrative, we aim to fuel confidence in future generations to embrace the moment and seize every opportunity to be the best version of themselves – with SUGAR.”

  • Pizza Hut partners with ITC to add Sunfeast Dark Fantasy & mango beverages

    Pizza Hut partners with ITC to add Sunfeast Dark Fantasy & mango beverages

    Mumbai: Pizza Hut and ITC unite for the first time in an exciting collaboration that adds popular Sunfeast beverages, Dark Fantasy milkshake and mango smoothie, to the Pizza Hut menu. The partnership brings together two culinary giants, aiming to enhance the dining experience for food lovers across India with innovative, high-quality additions that cater to evolving consumer tastes.

    Timed perfectly with the festive season, the addition of these indulgent Sunfeast beverages offers a special touch to celebrations. Whether customers are gathering for Diwali or upcoming festivities, the new drinks pair seamlessly with Pizza Hut’s delicious meals. The Dark Fantasy milkshake blends the rich flavors of Sunfeast Dark Fantasy and Belgian chocolate for a creamy treat, while the Mango smoothie combines the sweetness of ripe mangoes with a refreshing tropical twist.

    Pizza Hut India, managing director, Rohan Pewekar shared his excitement: “We are thrilled to broaden our offerings through this partnership with ITC.  The shakes perfectly complement our menu and the moments our customers cherish—whether it’s unwinding with colleagues after work, enjoying a cozy meal with family and kids, or celebrating occasions with friends. Launching these products during the festive season makes these shared experiences even more special.”

    ITC Foods vice president & head – dairy and beverages, Vivek Kookkal added: “Consumer preferences are at the core of all our initiatives and it is our constant endeavour to facilitate unique consumer experiences. With this partnership we are delighted to offer two of our most loved beverages that will perfectly pair with indulgent Pizza Hut dishes. Further, this collaboration is a reflection of  synergies between the two leading food brands  to provide unmatched  experience to the consumers.”

     

  • Hundo Pizza partners with Admatazz for their latest campaign

    Hundo Pizza partners with Admatazz for their latest campaign

    Mumbai: Hundo Pizza has launched a hyperlocal marketing campaign for the launch of its fifth store. The new store that recently opened in Malad, Mumbai, aims at creating buzz using localized and personalised touch of that area.

    To create awareness of this launch, Hundo partnered with Admatazz to create a quirky and memorable hyperlocal campaign. Admatazz built this campaign using Hundo Pizza’s existing fun tone of voice and gave it a local spin. The campaign focuses on fun references to the area of Malad, some potshots at the competition, office culture of the area and even some ads in Gujarati (which is a local language of the locality), with the Hundo style of communication.

    This campaign will be promoted on digital platforms, social media, paid media as well on offline mediums like flyers.

    Speaking on the new campaign for Hundo Pizza, Admatazz founder & chief strategist Yash Chandiramani commented, “The idea behind this activity was to create buzz in the fun and quirky manner that connects with the core TG of the brand. We gave this entire activity a local touch by using references of the preferred language of Malad locality and places nearby.”

    Kabir Moorjani from Hundo Pizza said, “As we enter the Malad area, one of the most active suburbs of Mumbai, known for its food offerings, with our new outlet, we wanted to create a buzz in the neighborhood. With this hyperlocal activity, we are looking to connect to the youngsters who are always on the go and want to grab a quick bite. We have loved the artwork created by Admatazz and the entire approach given to the campaign.”