ITV

Category: Ad Campaigns

  • BBH India launches ad campaign for Mumbai eatery – Gustoso

    BBH India launches ad campaign for Mumbai eatery – Gustoso

    MUMBAI: BBH India has launched an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene.

    The insights for the campaign came from common misconceptions people have about Neapolitan food. Statements like, ‘pizza’s need to be thin and crispy or they need to be laden with ketchup or Tabasco’, ‘pasta needs to soft’ and so on were common fallacies appearing as part of reviews across popular food listing websites. BBH decided to use quirk and wit to educate people about authentic Neapolitan cuisine.

    The press ads display artistic illustrations of Neapolitan stereotypes and food paired with humorous headlines.

    The campaign will employ an integrated strategy that includes print ads, posters, outdoor, radio and digital activations.

    Speaking about the campaign, BBH India managing partner and chief creative officer Russell Barrett said: “Print ads in mainstream media have either become dull reminders of TV commercials (read key visuals) or purely functional reminders that you’d rather forget. We wanted to ensure we communicated, engaged and entertained people while still only doing print. Because it’s possible.

    Gustoso is unique in that it doesn’t cater to what we’re used to in Italian food. The food here is lovingly crafted to taste like genuine Italian cuisine. Whether you like it or not. We hope to have captured the spirit of the offering and the spirit of the people of Naples as well. Most importantly we hope we’ve been able to create enough curiosity for the growing tribe of foodies in this city to visit Gustoso.”

    Indianapoli Hospitality partrner Arja Shridhar says “At Gustoso, we want our patrons to experience food that pleases all their senses. We have taken great effort in designing the menu with the help of Chef GiulioAdriani to ensure that we provide dishes with freshest ingredients at the same time are lip smacking, as you would experience in Naples. The team at BBH has skillfully put together communication that helps us convey this and break the clutter with jest.”

    The campaign is created by BBH. Sapna Ahluwalia is the Art director and Yohan Daver, Shivani Krishan are copuwriters for the campaign.

  • BBH India launches ad campaign for Mumbai eatery – Gustoso

    BBH India launches ad campaign for Mumbai eatery – Gustoso

    MUMBAI: BBH India has launched an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene.

    The insights for the campaign came from common misconceptions people have about Neapolitan food. Statements like, ‘pizza’s need to be thin and crispy or they need to be laden with ketchup or Tabasco’, ‘pasta needs to soft’ and so on were common fallacies appearing as part of reviews across popular food listing websites. BBH decided to use quirk and wit to educate people about authentic Neapolitan cuisine.

    The press ads display artistic illustrations of Neapolitan stereotypes and food paired with humorous headlines.

    The campaign will employ an integrated strategy that includes print ads, posters, outdoor, radio and digital activations.

    Speaking about the campaign, BBH India managing partner and chief creative officer Russell Barrett said: “Print ads in mainstream media have either become dull reminders of TV commercials (read key visuals) or purely functional reminders that you’d rather forget. We wanted to ensure we communicated, engaged and entertained people while still only doing print. Because it’s possible.

    Gustoso is unique in that it doesn’t cater to what we’re used to in Italian food. The food here is lovingly crafted to taste like genuine Italian cuisine. Whether you like it or not. We hope to have captured the spirit of the offering and the spirit of the people of Naples as well. Most importantly we hope we’ve been able to create enough curiosity for the growing tribe of foodies in this city to visit Gustoso.”

    Indianapoli Hospitality partrner Arja Shridhar says “At Gustoso, we want our patrons to experience food that pleases all their senses. We have taken great effort in designing the menu with the help of Chef GiulioAdriani to ensure that we provide dishes with freshest ingredients at the same time are lip smacking, as you would experience in Naples. The team at BBH has skillfully put together communication that helps us convey this and break the clutter with jest.”

    The campaign is created by BBH. Sapna Ahluwalia is the Art director and Yohan Daver, Shivani Krishan are copuwriters for the campaign.

  • ITC’s Savlon engages Saina Nehwal as its brand ambassador

    ITC’s Savlon engages Saina Nehwal as its brand ambassador

    MUMBAI: ITC’s leading health & hygiene brand, Savlon is proud to announce Saina Nehwal, ace shuttler as its brand ambassador.

    In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life.

    Savlon antiseptic has a heritage of more than 50 years in India and enjoys great equity. It is trusted by 90% doctors and offers 8 times better germ protection*. Its unique formulation is recognized by expertsfor its powerful action against a broad spectrum of germs.

    Saina’s magnificent journey to become a global Badminton champion exemplifies the core brand philosophy of Performance Power.

    Announcing the association, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Savlon is happy to engage ace shuttler Saina Nehwal as the Brand Ambassador. Her journey truly exemplifies determination, dedication and hard work. Saina personifies Savlon’s core brand thought of performance power in more ways than one.”

    He added, “Parents want their children to succeed but also want to protect them from the world. As a brand we seek to inspire parents to encourage their children to challenge limits and maximise their true potential. The brand purpose is to impact society in a positive manner and create a meaningful engagement. And also to showcase the performance of Savlon, which is the best product of its kind in the market.”

    Savlon brings alive the narrative of Saina Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1.

  • ITC’s Savlon engages Saina Nehwal as its brand ambassador

    ITC’s Savlon engages Saina Nehwal as its brand ambassador

    MUMBAI: ITC’s leading health & hygiene brand, Savlon is proud to announce Saina Nehwal, ace shuttler as its brand ambassador.

    In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life.

    Savlon antiseptic has a heritage of more than 50 years in India and enjoys great equity. It is trusted by 90% doctors and offers 8 times better germ protection*. Its unique formulation is recognized by expertsfor its powerful action against a broad spectrum of germs.

    Saina’s magnificent journey to become a global Badminton champion exemplifies the core brand philosophy of Performance Power.

    Announcing the association, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Savlon is happy to engage ace shuttler Saina Nehwal as the Brand Ambassador. Her journey truly exemplifies determination, dedication and hard work. Saina personifies Savlon’s core brand thought of performance power in more ways than one.”

    He added, “Parents want their children to succeed but also want to protect them from the world. As a brand we seek to inspire parents to encourage their children to challenge limits and maximise their true potential. The brand purpose is to impact society in a positive manner and create a meaningful engagement. And also to showcase the performance of Savlon, which is the best product of its kind in the market.”

    Savlon brings alive the narrative of Saina Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1.

  • Virat Kohli joins campaign to encourage Indian athletes through video

    Virat Kohli joins campaign to encourage Indian athletes through video

    NEW DELHI: Cricket skipper Virat Kohli and Royal Challenge Sports Drink have joined together to make a ‘Made of Bold’ video aimed at pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.

    “Jis desh ki ragon mein khoon se zyada cricket daudta hai
    Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se.
    Ansune anjaane par kisi se kum nahin”
    Link to watch the video: https://www.youtube.com/watch?v=aNtg92ULcAA

    These opening lines from the ‘Made of Bold’ video narrated by Virat Kohli and written by Sonal Dabral give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket.

    They do not have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds: only because they are ‘made of bold’.

    Link to download the video: https://fil.email/iAAGt

    Kohli said: “Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”

    United Spirits Sr. VP – Marketing Subroto Geed said: “Virat is a supreme and world class athlete. The “Made of Bold” film from Royal Challenge Sports Drink is about Virat, the athlete, paying tribute to the countless other athletes of India for making a bold choice of their sport and pursuing it despite all the odds. It brings to life the brand’s purpose of inspiring the spirit of taking on life through one’s bold choices.”

  • Virat Kohli joins campaign to encourage Indian athletes through video

    Virat Kohli joins campaign to encourage Indian athletes through video

    NEW DELHI: Cricket skipper Virat Kohli and Royal Challenge Sports Drink have joined together to make a ‘Made of Bold’ video aimed at pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.

    “Jis desh ki ragon mein khoon se zyada cricket daudta hai
    Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se.
    Ansune anjaane par kisi se kum nahin”
    Link to watch the video: https://www.youtube.com/watch?v=aNtg92ULcAA

    These opening lines from the ‘Made of Bold’ video narrated by Virat Kohli and written by Sonal Dabral give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket.

    They do not have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds: only because they are ‘made of bold’.

    Link to download the video: https://fil.email/iAAGt

    Kohli said: “Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”

    United Spirits Sr. VP – Marketing Subroto Geed said: “Virat is a supreme and world class athlete. The “Made of Bold” film from Royal Challenge Sports Drink is about Virat, the athlete, paying tribute to the countless other athletes of India for making a bold choice of their sport and pursuing it despite all the odds. It brings to life the brand’s purpose of inspiring the spirit of taking on life through one’s bold choices.”

  • Amazon India urges to #DeliverTheLove this Raksha Bandhan

    Amazon India urges to #DeliverTheLove this Raksha Bandhan

    MUMBAI: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign,

    #DeliverTheLove as a reminder of what is really important for Raksha Bandhan.

    Conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film beautifully captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes Print, OOH, Digital and Radio.

    Commenting on the launch of the campaign, Amazon India Spokesperson: Rakhsha Bandhan is a beautiful festival which celebrates a unique bond between a brother and sister. With our fast paced lives, relationships end up taking a back seat. With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.

    Ogilvy executive chairman and creative director Pirush Pandey said : This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.

    Ogilvy & Mather India CEO Kunal Jeswani added, “Amazon has everything going for it. A wide selection of products, great quality and customer-friendly service. While it’s obviously a great place for India to shop, it’s also become the natural choice when you want to send someone a gift. Some festivals like Raksha Bandhan, however, are a little different. Nothing can replace the joy of a brother and sister meeting on Raksha Bandhan. There is a magic there that should never be replaced by anything. Coming from a brand, that is a beautiful, brave statement.”

    Ogilvy Bangalore, ECD Mahesh Gharat said, “With this campaign, brand Amazon has taken a higher ground. This is an example of brand courage, where an online shopping brand says that sending a gift is not the same as going and giving it yourself.

  • Amazon India urges to #DeliverTheLove this Raksha Bandhan

    Amazon India urges to #DeliverTheLove this Raksha Bandhan

    MUMBAI: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign,

    #DeliverTheLove as a reminder of what is really important for Raksha Bandhan.

    Conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film beautifully captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes Print, OOH, Digital and Radio.

    Commenting on the launch of the campaign, Amazon India Spokesperson: Rakhsha Bandhan is a beautiful festival which celebrates a unique bond between a brother and sister. With our fast paced lives, relationships end up taking a back seat. With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.

    Ogilvy executive chairman and creative director Pirush Pandey said : This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.

    Ogilvy & Mather India CEO Kunal Jeswani added, “Amazon has everything going for it. A wide selection of products, great quality and customer-friendly service. While it’s obviously a great place for India to shop, it’s also become the natural choice when you want to send someone a gift. Some festivals like Raksha Bandhan, however, are a little different. Nothing can replace the joy of a brother and sister meeting on Raksha Bandhan. There is a magic there that should never be replaced by anything. Coming from a brand, that is a beautiful, brave statement.”

    Ogilvy Bangalore, ECD Mahesh Gharat said, “With this campaign, brand Amazon has taken a higher ground. This is an example of brand courage, where an online shopping brand says that sending a gift is not the same as going and giving it yourself.

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.