MUMBAI: 92.7 BIG FM has joined hands with Vodafone on Independence Day to launch a new campaign- One Nation, One Song, One Network. In line with this initiative, RJ’s from the radio station sang the national song at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity.
The song went on air on August 15 at 12 pm. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.
Driving the campaign, the RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The call for unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.
Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”
MUMBAI: 92.7 BIG FM has joined hands with Vodafone on Independence Day to launch a new campaign- One Nation, One Song, One Network. In line with this initiative, RJ’s from the radio station sang the national song at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity.
The song went on air on August 15 at 12 pm. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.
Driving the campaign, the RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The call for unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.
Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”
MUMBAI: A new digital campaign. The Boy Who Will Not Stand for The National Anthem, has been conceptualized by digital L&K Saatchi & Saatchi in association with Mumbai based NGO Free A Billion to highlight apathy towards basic civil rights.
The campaign comprises a short video about 16-year old Prakash who lost his life last year because of a pothole. The video has managed to attract eyeballs on merit of its unique title message.
“Free A Billion approached us with a clearly defined problem of basic civil rights. We all face these issues in our day-to-day lives but more often than not fail to pay heed. We wanted this to become a peoples’ movement and therefore it was imperative to tell a true story. The campaign is not just meant for shares and hits but to give every Mumbaikar a reality check, one that would appeal to his conscience and drive him to take action”, said Digital L&K | Saatchi & Saatchi associate director planning and strategy Aarti Samant.
The aim of the NGO is to mobilise the Municipal Corporation, the State Government and the Central Government into taking action to halt the rapid decay of the city and turn India’s commercial capital into the city it should be.
The film ends by urging citizens to unite and vote and therefore take the first step towards bringing positive change to Mumbai and its infrastructure. For this purpose, the two organisations got in touch with Mr and Mrs Bilhore, the parents of Prakash via a simple, but hard hitting video.
Digital L&K | Saatchi & Saatchi associate creative director Anoorupa Bose said, “This Independence Day, when people stand up for the national anthem, we wanted them to remember victims like Prakash who would not be standing with us. To realise that it’s not just government inefficiency, but our indifference that contributes to our broken system.”
“We were very clear that we needed to be sensitive, not sensational. With communication like this, it’s easy to make it unnecessarily dramatic and emotional. We didn’t need to. The theme and the story of Prakash was emotional enough. We were glad his parents actually held themselves together on this emotional shoot without breaking down like they did the previous day. In the end, we do hope we’ve helped in some small way to move people into action,” added DigitalL&K | Saatchi & Saatchi national creative director Charles Victor.
MUMBAI: A new digital campaign. The Boy Who Will Not Stand for The National Anthem, has been conceptualized by digital L&K Saatchi & Saatchi in association with Mumbai based NGO Free A Billion to highlight apathy towards basic civil rights.
The campaign comprises a short video about 16-year old Prakash who lost his life last year because of a pothole. The video has managed to attract eyeballs on merit of its unique title message.
“Free A Billion approached us with a clearly defined problem of basic civil rights. We all face these issues in our day-to-day lives but more often than not fail to pay heed. We wanted this to become a peoples’ movement and therefore it was imperative to tell a true story. The campaign is not just meant for shares and hits but to give every Mumbaikar a reality check, one that would appeal to his conscience and drive him to take action”, said Digital L&K | Saatchi & Saatchi associate director planning and strategy Aarti Samant.
The aim of the NGO is to mobilise the Municipal Corporation, the State Government and the Central Government into taking action to halt the rapid decay of the city and turn India’s commercial capital into the city it should be.
The film ends by urging citizens to unite and vote and therefore take the first step towards bringing positive change to Mumbai and its infrastructure. For this purpose, the two organisations got in touch with Mr and Mrs Bilhore, the parents of Prakash via a simple, but hard hitting video.
Digital L&K | Saatchi & Saatchi associate creative director Anoorupa Bose said, “This Independence Day, when people stand up for the national anthem, we wanted them to remember victims like Prakash who would not be standing with us. To realise that it’s not just government inefficiency, but our indifference that contributes to our broken system.”
“We were very clear that we needed to be sensitive, not sensational. With communication like this, it’s easy to make it unnecessarily dramatic and emotional. We didn’t need to. The theme and the story of Prakash was emotional enough. We were glad his parents actually held themselves together on this emotional shoot without breaking down like they did the previous day. In the end, we do hope we’ve helped in some small way to move people into action,” added DigitalL&K | Saatchi & Saatchi national creative director Charles Victor.
MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.
The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.
Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.
Twitter India, the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया #IndiaAt69 #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet, share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.
Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.
Paytm, the mobile wallet and e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.
Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.
Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.
Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.
MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.
The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.
Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.
Twitter India, the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया #IndiaAt69 #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet, share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.
Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.
Paytm, the mobile wallet and e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.
Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.
Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.
Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.
MUMBAI: Housefull.com, is set to launch its first digital campaign – No RokTok, highlighting a range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The campaign will be launched across the country on 12 August, 2016.
It is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No RokTok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.
“Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – Durability. This is our very first digital campaign and we are excited about it.”, says Housefull.com CEO Akshay Chaturvedi.
The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn’t switched on the music, thereby highlighting the idea that in a house furnished by HouseFull’s durable furniture, there is No RokTok.
“Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No RokTok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that’s the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.”, says Housefull.com brand manager Sana Ahsan.
MUMBAI: Housefull.com, is set to launch its first digital campaign – No RokTok, highlighting a range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The campaign will be launched across the country on 12 August, 2016.
It is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No RokTok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.
“Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – Durability. This is our very first digital campaign and we are excited about it.”, says Housefull.com CEO Akshay Chaturvedi.
The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn’t switched on the music, thereby highlighting the idea that in a house furnished by HouseFull’s durable furniture, there is No RokTok.
“Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No RokTok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that’s the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.”, says Housefull.com brand manager Sana Ahsan.
MUMBAI: SAB TV’s most popular show ‘Taarak Mehta ka Ooltah Chashmah’ has been the longest running comedy show in the country. It has also been recognised by the LIMCA Book of World Records for its achievement as the longest running comedy shows (8 + years) and the show has now crossed 2,000 episodes.
To celebrate this remarkable accomplishment, SAB TV has launched its latest campaign titled ‘Ooltah Chashmah Pehnoge, Toh Seedha Dikhega’. The campaign has been conceptualised by Everest Brand Solutions and created by Rediffusion depicts that a little change in perspective makes even a setback look encouraging and brings people together. Rahul Jauhri is the chief creative officer for the campaign, with Samir Chonkar contributing as creative head and Ashish P Verma as creative head. Art direction is by Rajaram Kavatkar (CD), Mayura Ajgaonkar, Bankesh Gohil.
The campaign is celebratory, philosophical and intrinsic to core tonality of the show. The thought has been extended into Print, TV, Radio, Outdoor and Digital.
Sony SAB sr EVP and business head Anooj Kapoor said, ““It is a feeling of pride for us to have one of the longest running comedy shows on our channel. It has been a great journey for us, Taarak Mehta Ka Ooltah Chashmah completing 2000 episodes and still going strong only proves and strengthens our brand conviction of ‘Asli Mazaa Sab Ke Saath Aata Hain’. We would like to thank the viewers for their constant love and support.”
Sony SAB senior VP & head marketing Chandramohan Mehra, , said,“The TMKOC brand rejuvenation campaign is also about reinforcing the mother brand SAB’s core values of positivity, simplicity, light-heartedness and togetherness. The distinctiveness of SAB brand is its ultimate competitive advantage and the milestone lends a perfect opportunity to reinforce it.”
Rediffusion Y&R Dhunji S Wadia- Group President said, “Tarak Mehta KaOoltahChashmah is an Iconic show for Indian Television. And when it’s the 2000th episode celebrations then the creative work has to be up to its reputation and humour. That made the task challenging yet simple – Ooltah Chashmah Pehnoge Toh Seedhaa Dikhega’ – need to see the ‘Oolta Chashmah’ way to get the real joy of life.”
Rediffusion Y&R CCO Rahul Jauhari added “How often will you find a show that continues to find relevance and strike a chord with viewers even after 8 years and 2000 episodes? That’s the magic of TMKOC and that’s also the magic of SAB TV. The campaign was based on a simple idea that pretty much is at the heart of TMKOC. A different perspective changes everything.”
MUMBAI: SAB TV’s most popular show ‘Taarak Mehta ka Ooltah Chashmah’ has been the longest running comedy show in the country. It has also been recognised by the LIMCA Book of World Records for its achievement as the longest running comedy shows (8 + years) and the show has now crossed 2,000 episodes.
To celebrate this remarkable accomplishment, SAB TV has launched its latest campaign titled ‘Ooltah Chashmah Pehnoge, Toh Seedha Dikhega’. The campaign has been conceptualised by Everest Brand Solutions and created by Rediffusion depicts that a little change in perspective makes even a setback look encouraging and brings people together. Rahul Jauhri is the chief creative officer for the campaign, with Samir Chonkar contributing as creative head and Ashish P Verma as creative head. Art direction is by Rajaram Kavatkar (CD), Mayura Ajgaonkar, Bankesh Gohil.
The campaign is celebratory, philosophical and intrinsic to core tonality of the show. The thought has been extended into Print, TV, Radio, Outdoor and Digital.
Sony SAB sr EVP and business head Anooj Kapoor said, ““It is a feeling of pride for us to have one of the longest running comedy shows on our channel. It has been a great journey for us, Taarak Mehta Ka Ooltah Chashmah completing 2000 episodes and still going strong only proves and strengthens our brand conviction of ‘Asli Mazaa Sab Ke Saath Aata Hain’. We would like to thank the viewers for their constant love and support.”
Sony SAB senior VP & head marketing Chandramohan Mehra, , said,“The TMKOC brand rejuvenation campaign is also about reinforcing the mother brand SAB’s core values of positivity, simplicity, light-heartedness and togetherness. The distinctiveness of SAB brand is its ultimate competitive advantage and the milestone lends a perfect opportunity to reinforce it.”
Rediffusion Y&R Dhunji S Wadia- Group President said, “Tarak Mehta KaOoltahChashmah is an Iconic show for Indian Television. And when it’s the 2000th episode celebrations then the creative work has to be up to its reputation and humour. That made the task challenging yet simple – Ooltah Chashmah Pehnoge Toh Seedhaa Dikhega’ – need to see the ‘Oolta Chashmah’ way to get the real joy of life.”
Rediffusion Y&R CCO Rahul Jauhari added “How often will you find a show that continues to find relevance and strike a chord with viewers even after 8 years and 2000 episodes? That’s the magic of TMKOC and that’s also the magic of SAB TV. The campaign was based on a simple idea that pretty much is at the heart of TMKOC. A different perspective changes everything.”
